BUSINESS PLAN

“SWEET BITE”

 Carlos Domínguez
 Rodolfo Negrete Sánchez
 José Rodrigo Flores Ortega Plantel Salamanca
 Brandon Pacheco Mejía
 Paulina Alhelí Baca Arteaga
 Gabriela Lizeth Arroyo Guzmán

464133495
Email: [email protected]

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Sweet Bite’s Business Plan

Executive Summary
Our business is a bakery called “Sweet Bite”, where we sell different types of desserts like
brownies , muffins, cookies, jellies and cheese cake. We will apply marketing and
advertising strategies to make ourselves known among the people, we will give a good
management of our resources, we plan to expand the business with new branches in
different places, we have been preparing several strategies at the time of decision-making.
With a capital of $320,000.00, a financing plan will be requested in the middle of 2022, so
that it will be possible to carry out different projects that are planned. The income is planned
to increase 10% of the initial investment.

OBJECTIVES

 To satisfy the needs of our customers every time they come to taste our desserts.
 To make our desserts with the highest quality for our customers.
 To have a sales revenue of over $15,000.00

TEAM MANAGEMENT

Each area that constitutes the organization will consist of 3 employees who will be
subordinated by the person in charge of the area, these will be reporting any incident to the
General Management.
Decision making will be done through the people in charge of each area of the organization,
taking into account everyone's opinion.

TARGET MARKET

It is aimed at the general public, whether families, couples, friends. People who need a
break, who like to go out for meetings with friends or family. People between 15 years old-
45 years old, any gender (female or male), income greater than $3,000.00, upper-middle
class in Salamanca, Guanajuato.

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LOCATION OF THE COMP ANY

It’s located in Blvd. Faja de Oro, #504, Salamanca, Gto

FUTURE EXPECTATIONS FOR THE COMPANY

 Open new branches at regional and national level.

 Expand our market, with market diversification strategies, creating growth and
generating more income.
 Increase our sales by 20% by 2023.
 To have home delivery service for customers by mid 2023

PRODUCT DESCRIPTION
Brownies

Cakey on the outside and fudgy in the middle. Brownies will be baked in square or rectangle
shapes filled with dark chocolate, nuts and topped with extra chocolate chips.
Muffins

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Chocolate chip bread, presented in two versions: vanilla and chocolate. Made with cocoa,
wheat flour of the highest quality, sugar free.

Cookies

Soft, buttery, cakey vanilla-scented dough flecked with melting milk chocolate chips.
Cookies have a luscious soft center with just the slightest outer crunch. Also available
without chips.

Jellies

Sweetened, flavorful and gelatinous jellies made of fruit juice with sugar and pectin, whole
fruits. Jellies are available in different flavors such as grapes, cranberries, and raspberries.

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Cheese cake

Luscious, sweetened, rich and sweet cheesecakes cooked with Philadelphia cream cheese,
whipping cream and baked over a sweet graham cracker crust. Cheesecakes are topped
with a cherry or a strawberry.

Company description
EXPECTED POSITIONING
Bakery “Sweet Bite” intends to position itself as a company that distributes delicious, varied,
and high-quality desserts, with excellent service and constant management of advertising
by administrators and promotion within the target audience, our competitive advantage is to
make desserts with the highest quality.

MISSION
Satisfy the food needs of our customers in the city of Salamanca, Gto., by providing quality
dessert service at their workplace, home or other, while contributing to providing effective
customer service.

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VISION
To be a company recognized locally with high prestige, becoming the largest supplier of
desserts to all those people who do not have the time, the conditions or the knowledge to
cook, delivering high quality desserts.

Image 1. Organization Chart.

Notes: We are in the process of personnel selection

LOCATION OF COMPANY
The company's location is in one of the busiest areas in the city. In addition, several market
research studies have been carried out, and customer behavior and their tendencies to buy
products have been studied. It is quite easy for customers to find promotion about the place,
it is accessible to them and without any problem.

Line of service products

Our goal is to produce and market pastry products (cakes and more). Develop a product
that captures the attention of potential consumers. Produce high quality cakes, exquisite
flavor and lower cost with the purpose of establishing ourselves in the market.
Our production process is different for each cake we make and different processes, but in
general we receive and store our selected raw materials, do a dosage and weighing, mix
and knead, cut, weigh and shape, bake and cool.

Bread Sweet pastries Christmas and Chocolates and

holidays sweets

Traditional bread Muffins

Cheesecake Dark chocolate

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Baguette Cookies Three milk cake Sugar free

chocolate

Gluten-free bread Brownies Flan

Chocolate bars

French bread Croissants Dragon fruit

cake/jellies Cocoa cream

Crispy bars Gluten free

cookies

Vegan cookies

Market Analysis
COMPETITIVE RESEARCH

Strengths Why is it successful?

Plarine ∞ Use of social media Because it uses diverse advertising,

∞ Provides cafeteria which allows it to grow its business, in
service addition to increasing the number of
∞ Uses word-mouth of customers.
advertising
∞ Has a good
localization

Suspiros ∞ It has its own web Suspiros’ pastry shop counts a good
page localization, also it has recommendations
∞ Uses word-mouth of people that bought its cakes.
advertising
∞ Has a good
localization

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Baked ∞ Use of social Because it has media advertising, it also

with Love
networks to make has other products to sell such as tea, and
themselves known it has more branches in different places.
among people
∞ Home delivery
service
∞ It has branches in
Guanajuato,
Salamanca and
Queretaro.
∞ It is well located

Cecy ∞ Has a personalised Cecy’s pastry shop has a personalized

service service, which allows you to maintain a
∞ Use of social media, good relationship with the customer.
you can order for Therefore, it maintains links with
facebook or customers, which makes it grow
whatsapp

Considering the competitive strategies shown in the table above. We will use market
diversification strategies and we will also use product development strategies, we will
develop push advertising strategies, and we will develop a new product development
strategy.
To facilitate the understanding of the company we have made 3 key matrices with which we
will identify the needs and areas for improvement of the company in addition to having a
broad market analysis and a clear strategy

INTERNAL FACTORS

They seek to highlight and weigh the strengths and weaknesses of the company.
We can conclude that the company does not solve all its weaknesses because it is at an
average level, which although it does not mean a disadvantage compared to competitors,
improving this performance would mean a competitive advantage.

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EXTERNAL FACTORS

5 possible opportunities and 5 threats were listed that affect or in some cases will affect the
company in the near future, highlighting those that benefit the integration of a new business
within the local environment, since the range of the target audience is wide enough for new
customers (15-year-olds) create a new tradition for business.
Well, in this analysis the company has a considerably higher performance where it is close
to the upper part of the average with respect to its competitors.

BOSTON CONSULTING GROUP

The analysis shows the situation of the existing products and allows us to see which are the
areas of opportunity of the same, at this point and for the company it is very important to
channel the new market trends compared with the utilities that the products provide, in this
In this case, changes in the costs of inputs, both muffins and jellies, suppose an additional
cost to production that the company must solve to change its status as a "dog" product
(faithful but not very profitable). On the other hand, cookies are well established in the
business and are the highest value product for the company. Cheese cake, although it is a

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product with high participation, the profits of the product are very low because the supplier
has a shortage of production materials, so it is necessary to look for an alternative supplier.

Finally, the Brownies, which have been highly successful and have a growing market share,
as well as high profits in relation to the cost of production, have not reached the category of
cow product (safe and profitable) due to their lack of seniority in the market. therefore, it
requires greater attention from the company and an advertising campaign focused on them
to ensure their permanence within our products.

Sweet Bite