Historyofjournalismindia 150718124207 Lva1 App6891
Historyofjournalismindia 150718124207 Lva1 App6891
• Pre-Independence Period
• Post-Independence Scenario
(1) Pre-Independence Period
• Daily newspaper circulation is
approaching the 60 million mark
• According to the latest National
Readership Survey, there were
15,67,19,209 copies of newspapers in
India in 2004-05
500 million Indian adults do not
read any newspaper among them
248 million literates or neo-literates
Robin Jeffrey’s on the growth of
successful newspapers in a
dozen Indian languages over the
past quarter century has
identified the following five
factors :
• 1. Improved technology which enables
the production and distribution of
larger number of more attractive
newspapers
2. Steadily expanding literacy
3. Expanding purchasing power
4. Aggressive publishing that is driven
by profit, power and survival and
seeks expansion
5. Political excitement