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Pizzado Project 1

The document outlines the plans and activities for the grand opening of Pizzado, including free samples, ads, contests, and coupons, with a budget of PHP 165,000. It assigns responsibilities for the various tasks and identifies potential risks like staffing issues, marketing setbacks, and natural disasters, providing contingency plans to address each risk. The milestones lay out the timeline from obtaining licenses in February 2024 to the grand opening event on June 15, 2024.

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Chino
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0% found this document useful (0 votes)
30 views

Pizzado Project 1

The document outlines the plans and activities for the grand opening of Pizzado, including free samples, ads, contests, and coupons, with a budget of PHP 165,000. It assigns responsibilities for the various tasks and identifies potential risks like staffing issues, marketing setbacks, and natural disasters, providing contingency plans to address each risk. The milestones lay out the timeline from obtaining licenses in February 2024 to the grand opening event on June 15, 2024.

Uploaded by

Chino
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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GRAND

OPENING
GROUP MEMBERS:
Abarabar, Arje Van S. Estacio, Zairo Q.
Abarcar, Ivan B. Gutierrez, Jerome D.
Cariño, Ginnie Mae A. Recosana, Hyacinth Aji J.
Cariño, Patricia Beatrice A. Villados, Lanz Bradley T.
Dela Cruz, John Nathaniel F. Quinto, Jerielyka B.
De Vera, Theresa Danielle B.

PRESENTED BY GROUP 2
PROJECT OBJECTIVES
TARGET DATE

June 2024
The grand opening day of Pizzado is
one of the most crucial parts as it
is the first time for the operation
and execution of the business to be
seen by the public.

Budget: P165,000
Grand Opening
LIST OF ACTIVITIES
Activities
Free Samples of the Printed and Digital Ads
1 product 5 for Grand Opening

Pre-opening teaser video,


2 posters, flyers 6 Wall mural

3 Online contest
Transit Marketing Jeep
7

Flyers and Coupons for


4 Buy 1 take 1
MILESTONES
February 15, 2024 February 25, 2024 May 1, 2024 May 15, 2024 May 27, 2024

License and permits Finalizing of teaser Inspection of flyers, Launching of teaser Preparation for
for posting video and poster posters, coupons for video and posting social media
commercial Grand Opening pre-opening posters engagement plan
advertisement posters for Grand Opening

May 27, 2024 June 1, 2024 June 7, 2024 June 10, 2024 June 12, 2024

Inspection of Launching of social Finishing of Wall Creating Contract Giving out flyers
content for online media engagement Mural with Jeepneys for and coupons to
contest plan Transit Marketing public

June 12, 2024 June 14, 2024 June 14, 2024 June 15, 2024

Posting Grand Setting up transit Grand Opening:


Final Inspection of
opening posters and marketing for Free tasting to first
Store
tarpaulins jeepneys 100 customers
ASSIGNING RESPONSIBILITIES
RISK
SEVERITY
MATRIX
RISK RESPONSE MATRIX

Contingency Who is
Risk Event Response Trigger
Plan responsible?


• Let managers help in


service operations

• Employees are performing


• Contingency Staffing: hire
poorly and exhibit poor body
temporary workers
language
Staffing Problem:
PR Manager:

• Speak to employee and Theresa Danielle B. De Vera


Employee • Employee is feeling unwell
Absenteeism &
mitigate addressed its negative
or facing personal problems

attitude Field/ Operation Associate:


Negative Attitude
John Nathaniel F. Dela Cruz
• Employees’ Dissatisfaction
• Job rotation: re-assign
with working conditions
employee with unfavorable

attitude in jobs with no


customer interactions like
the kitchen.
RISK RESPONSE MATRIX
• Make plans and instruct
staff to continue the event. Marketing Strategist:
Marketing Event Scheduling conflicts/ Late

Lanz Bradley T. Villados
on Schedule
Setbacks: Such as •Ask help for another

Delays and department or outsource. Field/Operation Associate:


Problems with
mitigate

• Goalpost are not met


John Nathaniel F. Dela Cruz

Display or Event •Let the designated

• Missing or defects on
materials. "Troubleshooters” in the Advertising Director:
marketing materials
team fix defects/ problems Zairo Q. Estacio
on the materials or event

• Appeal to local Failure to submit permit Field/Operation Associate


Unapproved authorities. requirements John Nathaniel F. Dela Cruz


Commercial
• Alter some marketing • Overlooked city’s laws PR Manager:
Advertisement mitigate programs/materials and regulations Theresa Danielle B. De Vera
Permit


• Outsource legal service to • Delay in approval of local Advertising Director:
help in attaining permit authorities. Zairo Q. Estacio
RISK RESPONSE MATRIX
•Temporarily close the •Incoming typhoons / low
business pressure area
Field/ Operation

Associate:
Natural • Implement Recovery •Unforeseen disasters
Phenomenon
Retain Strategy brought on by human
John Nathaniel F. Dela
Cruz
activities in the

• Disaster Risk Reduction environment.


Plan

• Increasing pries of
• Look for possible Chief Marketing Officer:
materials needed
Arje Van S. Abarabar
investors

Exceed Marketing • Marking expense is


Marketing Strategist:
Budget mitigate • Loan in Bank approaching its limit
Lanz Bradley T. Villados


• Cost cutting • Using of the cash


Finance Department

reserves

RISK RESPONSE MATRIX


Research and
Implement aggressive
Development Head:
marketing strategies
• Changes in consumer Ivan B. Abaracar
intended to achieve general
preferences and

Promotional goals.
Compatibility
mitigate

expectations. Advertising Director:



Zairo Q. Estacio
• Redesign Marketing Plan
• Few Customer Reach

aligned with consumer


Marketing Strategist:
trend
Lanz Bradley T. Villados

Technical Problems
in Marketing Advertising Collaborator:
• Reproduce marketing
Materials: Such as • Overlooked errors on Patricia Beatrice A. Cariño
materials that need
advertisement design.

discoloration of modifications.

Creative Head: Jerome D.
prints, wrong mitigate

• Defects on printed Gutierrez;


spelling, and • Provide revisions before
materials

unclear message or rolling out of the marketing



Content Creator: Jerielyka
tools once again.
text. B. Quinto

RISK RESPONSE MATRIX


• Disinfect business area/
store
Presence of
• Covid-19 positive Field/ Operation Associate:
COVID-19 Virus
retain • Implement Strict health customer John Nathaniel F. Dela Cruz
protocols

• Presence of malware that Creative Head: Jerome D.


may corrupts the file and Gutierrez
• Outsource or hire IT
the overall operating

System Failure expert specialize in


mitigate repairing system


system. Digital Marketing

Specialist:
malfunction
•Evident signs of imminent Hyacinth Aji J. Recosana
failure.

RISK RESPONSE MATRIX


• Replace or Compensate
for poor quality product • Ignorance or
Communication Staff:
Operational forgetfulness, carelessness
Ginnie Mae A. Carino
• Hire a medical assistant to of employees.
Accidents:

provide aid in case of

Product Quality and Field/ Operation Associate:


Safety & Equipment
retain accidents in case of food • Staff being unfamiliar with
John Nathaniel F. Dela Cruz
poisoning the equipment.
Malfunctions


PR Manager:
• Hire mechanic to check • Old model/ out dated
Theresa Danielle B. De Vera
equipment (replace equipment
equipment if necessary)
RESOURCE
CONSTRAINED
SCHEDULE
BEGINNING CONSTRAINED SCHEDULE
BEGINNING NETWORK SCHEDULE
FINAL CONSTRAINED SCHEDULE
FINAL NETWORK SCHEDULE
PROJECT BUDGET BASELINE
PROJECT BUDGET BASELINE
PROJECT BUDGET BASELINE
WRAP UP CHECKLIST
WRAP UP CHECKLIST
THANK YOU!

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