A

Project Report On

“A STUDY ON THE MARKET POTENTIAL OF CALARIS XTRA

FOR SYNGENTA INDIA LTD. IN KADEGAON REGION ”
AT
SYNGENTA INDIA PVT LTD,SANGLI

BY

MR. AKSHAY DILIP RAHATE

( MBA Marketing And ABM Batch 2020-22)

Submitted to

UNIVERSITY OF PUNE

SAVITRIBAI PHULE PUNE UNIVERSITY

IN THE PARTIAL FULFILMENT OF THE REQUIREMENT

FOR AWARED OF DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE

OF
PROF.PRANITA ARBAT

LOTUS BUSINESS SCHOOL

PUNAWALE, PUNE-411033
2020-2022
 CERTIFICATE

This is to certify that Mr. AKSHAY DILIP RAHATE Has undertaken and completed
the Summer Internship project tilted “A STUDY ON THE MARKET POTENTIAL OF
CALARIS XTRA FOR SYNGENTA INDIA LTD.” as prescribed by Savitribai
Phule Pune University for the partial fulfilment of MBA Course during the year 2020-
2022.

𝐼𝑛𝑡𝑒𝑟𝑛𝑎𝑙 𝐺𝑢𝑖𝑑𝑒 𝐷𝑖𝑟𝑒𝑐𝑡𝑜𝑟

 Declaration
I Akshay Dilip Rahate hereby declared that all the facts and figures
included in the report are result of my own study research and
investigations including formal analysis of the entire project work and the
same has not been previously submitted to any examination of this
University or any other University.
The material borrowed from other sources and incorporated in the
Thesis has been duly acknowledged and/or referenced.

I understand that my self could be held responsible and

accountable for plagiarism, if any, detected later on.

This declaration will hold good and in my wise belief with full
Consciousness.

Date:
Place: Pune-411033 Signature
Akshay D Rahate.

[Type here]
 ACKNOWLEDGEMENT

I, Akshay Dilip Rahate, undersigned express my sincere, gratitude to following

persons who helped me in completing the project work.
My Internal Project Guide: Prof. Pranita Arbat Mam,
for their guidance and support.
I thank Mr. Satish Kalwaghe, Territory Manager of the Industrial Unit: Syngenta India
Ltd, Islampur Region, Other officers / persons who helpedme in my Project.
Without their valuable guidance this project would not have been completed etc.
Thank any other persons, family members, friends and colleagues from whom I was
inspired.

Date: Signature
Place: Pune,415304
Akshay D Rahate

[Type here]
 INDEX
Sr. Page
Contents

1 Introduction 1

2 a. Company Profile
6
b. Industry Profile
c. Company Products (Herbicides) 10

3 Objective and Scope

26
4 Literature Review
27
5 Research Methodology
30
6 Data Analysis and Interpretation
32
7 Findings
44
8 Suggestions or Recommendations, Limitations and scope
for further studies 45

9 A. Bibliography
B. Reference 46

10 Annexures. Appx-A- Questionnaire

A. Farmer Survey
B. Photographs 48

1
 EXECUTIVE SUMMARY

The project has been carried out at SYNGENTA India Pvt. Ltd. The project title is Evolution
of Herbicide Market of CALARIS XTRA in Kadegaon Region of Sangli District. The duration
of project was of three months 23dec 2021 to 23march 2022.

Marketing is the continuous or ongoing process of defining anticipating and creating dealers’
needs and wants or organizing all the resources of the enterprise to satisfy dealer demand at
the desirable profits to the integrated business activities designed to develop marketing plans
and programs leading to the satisfaction of dealer want. The total potential demand is very
high for insecticide, fungicides, and weedicides taking into account the area cultivated. The
facts and figures itself talk about the effectiveness of service center.

Research methodology adopted for the collection of primary data was interpersonal interview
with farmer, dealer/retailer and the employees of the competitors as well as of the company.
The secondary data sources were SYNGENTA insecticide broachers, manuals, websites, etc.
observations regarding the preferences of respondents, competitors and insight from discussion
with them is also included in the report.

2
Chapter: - 1
Introduction

Global Herbicides Market is expected to garner a revenue of 50 billion by 2027 with a CAGR
of approximately 6% during the forecast period, 2019–2027. Herbicides are crop protection
chemicals, grouped under pesticides, which help in the growth of crops by eliminating or
restricting the growth of weeds in the field.
Adequate application of herbicides in the field positively impacts crop growth, yield quality, and
quantity of yield. Surging demand for food across the globe and rising awareness regarding the
benefits of applying herbicides pre- and post-cultivation of crops are the significant
determinants driving the growth of the global herbicides market. Additionally, the rising
adoption of better agricultural practices and integrated pest management technologies are also
catalysing market growth.
However, the implementation of stringent regulations against the use of certain herbicides in
the developed nations is hampering the market growth herbicides. Germany, France,
Switzerland, and the US are amongst the prominent country-level markets with stringent
regulations against the use of synthetic herbicides due to their carcinogenic characteristics.
Owing to such regulations, market players are focusing on their R&D and introducing
bioherbicides in the global market, which, in turn, is paving the way for several growth
opportunities for the market players.
However, herbicide manufacturers must comply with the stringent approval procedures
to commercialize their products, creating challenges in their growth.

Segmentation

The global herbicides market has been segmented based on the active ingredient, category,
mode of action, crop type, and region.
By active ingredient, the global herbicides market has been classified as glyphosate,2, 4-D,
atrazine, diquat, and others.

The global herbicides market has also been divided, based on category, into synthetic
herbicides and bioherbicides.

Based on the mode of action, the global market is bifurcated into selective and non-selective

1
By crop type, the global herbicides market has been classified as pulses & oilseeds, cereals &
grains, fruits & vegetables, and others.

The global herbicides market has been studied with regard to four key regions—North
America, Europe, Asia-Pacific, and the rest of the world.

The North American herbicides market has further been segmented into the US, Canada, and
Mexico. The European herbicides market has been classified as the UK, Germany, France,
Italy, Spain, and the rest of Europe. The herbicides market in Asia-Pacific has been segmented
into China, India, Japan, Australia & New Zealand, and the rest of Asia-Pacific. The herbicides
market in the rest of the world has been segmented into South America, the Middle East, and
Africa.

Commercially, herbicides are categorized in various ways depending on the nature of use.
The timing of application thus stands important in order to control weeds.
Herbicide, therefore, can be used prior to planting a new seed forage or using against
weed control. For instance, EPTC and Glyphosate are used in the preplant phase. These
are used before planting the crop that range between several days before planting.
Simazine is used against weed seedlings that are visible on the soil surface in the
preemergence phase

2
Key Players

BASF SE (Germany), The Dow Chemical Company (US), Monsanto Company (US), FMC
Corporation (US), Bayer AG (Germany), Agrium Inc (Canada), PI Industries (India),
Syngenta AG (Switzerland), Element Solutions Inc (US), Nufarm Limited (Australia), Nissan
Chemical Industries Ltd. (Japan), Drexel Chemical Company (US), ADAMA Ltd. (Israel),
Kenvos Bio (China), and UPL (India) are some of the key players in the global herbicides
market.

Global Herbicides Market: Segmentation Analysis:

3
Global Herbicides Market, by Active Ingredient

Glyphosate

2, 4-D

Atrazine

Diquat

Others

Global Herbicides Market, by Category

Synthetic Herbicides

Bioherbicides

Herbicides prevent or eliminates weeds and thus replace or reduce manual

and mechanical weeding. It provides more effective and economical means of
weedcontrol than cultivation, hoeing and hand pulling.

Herbicide usage is high in major agricultural producing nations such as

Australia,the United States, Brazil, India, and China, with minimum labor
availability and high wage rates. With an approximate volume share of 48% in
the global pesticides market, herbicides evolved as the largest consumed
crop protection pesticide globally.

4
5
Chapter: - 2
COMPANY PROFILE
Industrial Background

Logo: -
Industry: - Agro business, Chemical
Establishment: - 13 Nov 2000, 19 years
ago Head office: - Basel, Switzerland
Founder and CEO: - J. Erik Fyrwald
Area served: - World wide
Product: - Pesticide, Seeds,
Flowers No. OF Employees: -
49000 Website: -
syngentagroup.com

Address: - Global Headquarters: -

Basel, Switzerland, Syngenta International AG

CH-4002 Basel Switzerland
Phone: +41 61 323 11 11

Switzerland +41 61 323 2323

Regional Office: -
Syngenta India Ltd.
Survey No - 110/11/3, Amar
Paradigm Near Hotel Sadananda,
Banner Road Pune- 411045,
6
Maharashtra, India.

7
Company Background: -

Syngenta AG is a global company that produces agrochemicals and seeds and is based in Basel,
Switzerland. As a biotechnology company, it conducts genomic research. It was formed in 2000 by
the merger of Novartis Agribusiness and Zeneca Agrochemicals. As of 2014 Syngenta is the
world’s largest crop chemical producer. As of 2009 it ranked third in seeds and biotechnology
sales. Sales in 2018-19 were approximately US$13.6 billion, over half of which were in emerging
markets. It is owned by ChemChina.

Sales in Million US $ M
Sales

Beijing Nutrikhem 937

Nufarm 2332
Sumitomo 2538
UPL ADMA FMC 2741
CORTEVA 3617
BASF BAYER 4285
Syngenta 6445
6916
9641
9909

Novartis was formed of the 1996 merger of the three Swiss companies Geigy, which has roots back
to 1758 Sandoz Laboratories which was founded in 1876 citation needed and Ciba, founded in
1884. Ciba and Geigy merged in 1971.
Syngenta works in Huddersfield, West Yorkshire originally owned by ICI. Zeneca Agrochemicals
was part of AstraZeneca, and formerly of Imperial Chemical Industries. ICI was formed in the UK
in 1926. Two years later, work began at the Agricultural Research Station at Jealotts Hill near
Bracknell.

In 2004, Syngenta Seeds purchased Garst, the North American corn and soybean business of
Advanta, as well as Golden Harvest Seeds. On 5 December 2004, the European Union ended a six-
year moratorium when it approved imports of two varieties of genetically modified corn sold by
Monsanto and its Swiss rival, Syngenta. In 2005, Syngenta opposed a Swiss ban on genetically
engineered organisms. On 28 November 2005, Switzerland enacted a five-year ban on the farming

8
 of genetically modified crops, underscoring the problems facing the European Commission and bio
companies like Syngenta, Bayer and Monsanto as they try to overcome consumer doubts about
safety.

The creation of Syngenta was seen as evidence of the increasing specialization in the
European chemical and pharmaceutical industry. Syngenta successfully held its own in the difficult
market environment of the 2000s, which was characterized by a global decline in demand in the
agricultural sector. Organic growth was mainly driven by investments in genetic engineering and
biofuels as well as various acquisitions.

A milestone in Syngenta’s history was the full DNA sequencing of the rice genome in 2001 when
the company also became a member of the Golden Rice research consortium and acquired
patenting and commercialization rights.
The company waived royalty payments in markets where rice farmers were underperforming and
allowed farmers to use seeds after crossing local varieties.

In 2004, a genetically modified sweet corn variety from Syngenta received a European
Union import license, attracting significant attention. It was the first genetically modified cereal for
human consumption.

Over the years, there has been speculation that Monsanto, known primarily as a producer
of glyphosate, might take over Syngenta.
Monsanto’s primary interest was in Syngenta’s technical solutions to pesticide-
resistant weeds. Both companies had long competed in important business areas, leading to legal
disputes.

In 2015, Monsanto made a formal offer to acquire Syngenta, but management rejected it on
valuation grounds. As a result, other competitors such as Bayer, Dow Chemical, and DuPont were
speculated to be potential buyers of Syngenta.

In June 2020, ChemChina transferred its entire agricultural business to the Syngenta Group, which
now also includes Adama and the agricultural activities of Sinochem in addition to Syngenta.

The group is headed by Erik Fyrwald (CEO), who previously ran Syngenta. Chen Lichtenstein,
who previously headed Adama, is CFO of the Syngenta Group.

9
Mission:
We are a business that helps humanity face its toughest challenge: how to feed a rising population,
sustainably.
Our world class science and innovative crop solutions transform how crops are grown to enable
millions of growers to make better use of available resources.
At the heart of our contribution is The Good Growth Plan, our six commitments to address critical
challenges the world faces to achieve food security.
Our business – and the world’s food security – depends on sustainable natural resources, healthy
ecosystems and thriving rural communities.
This is why we cooperate with industry partners, governments and NGOs to support the
achievement.

Vision:
Syngenta is a world-leading plant science company committed to promoting sustainable agriculture
through innovative research and technology.
Our Purpose and Values drive our company.

10
 INDUSTRY PROFILE: -

Meaning and concept of pesticide

The word pesticide is the broad term that refers to any device, method or chemical that
kills animals that compete for humanity’s food supply. Pesticide includes insecticide,
fungicides, herbicides, nematicides and rodenticides. Pesticides play an important role in
increasing agriculture production as they protect crops from insects, pests, plant diseases
and weed before harvesting and post harvesting.
The industry is broadly classified into different segments like insecticides,
fungicides and herbicides and the main product and their use is given below Table.
Table: Type of pesticides
Sr. No Type of pesticide Purpose
1 Algaecides Control algae in lakes, canals, swimming pools, water
tanks and other sites.

2 Asti fowling agents Kill or repel organisms that attach to

underwater surfaces, such as boat bottoms.

3 Antimicrobials Kill microorganisms (such as bacteria and viruses)

4 Attractants Attract pest (for example, to lure an insect or rodent to
a trap).

5 Biocides Kill microorganisms

6 Disinfectant and Kill or inactivate diseases-producing microorganisms
Sanitizer on objects

7 Fungicides Kills fungi (including blight, mildews, molds, and

rusts).

8 Fumigants Produce gas or vapor intended to destroy pests

in building or soil.

9 Herbicide Kill weeds and other plants that grow where they
are not wanted

10 Insecticide Kill insect and other arthropods

11 Miticides /Acaracide Kill mites that food on plants and animals
12 M microbial pesticides Microorganisms that kill, inhibit, or out complete
pests, including insects or another
microorganism.
13 Molluscides Kill Snail and slugs’
14 Nematicides Kill nematodes (microscopic, worm like organism that
feed on plant roots).

11
 15 Ovicides Kill eggs of insect and mites
16 Pheromones Biochemicals used to distrust the mating behavior
of Insect

17 Repellent Repel pests, including insect (such as mosquitoes) and

Birds

18 Rodenticides Control rodents

Table: Category of Pesticide, its major products and purposes

Nature Major product Purpose

Insecticide Monocrotophos, phosphamide, To kill The Insect
Parathion, Quinalphos, cypermethrin
Fungicide Copper Oxychloride, Nickel Chloride, To Eliminate Fungus
Mancozeb
Herbicide / Weedicide Anilphos, pendimethalin, To Remove Unwanted
paraquat, Plants / weeds
Nematicides Rodenticide Zinc phosphide, Aluminum phosphide To kill Pest In Plant
Fumigants roots and to eliminate
rodents

Table: Pesticide consumption patterns.

Nature Global share (%) Domestic Share (%)

Insecticides 29 76
Fungicides 17 13
Herbicides 48 10
Others 6 1

Technical Classification Based on Usage:

The agrochemical compounds can also be classified into organophosphates, synthetic pyrethroids, organ
chlorines and carbamates. Recently bio-pesticides, currently organophosphates and synthetic pyrethroids
constitute nearly 70 per cent of the pesticides produced in the country.
Table the following table classifies pesticides usage according to the chemical structure as follows:

Nature Product classification

Organo-chlorines DDT, BHC

Organo-phosphates Monocrotophos

Synthetic Pytheroids Decius

Bio-pesticides and others Neem pest

12
 Classifies pesticides usage according to the chemical structure in value terms of World and
India:
Nature India (%) World (%)

Organo-chlorines 16 6

Organo-phosphates 50 37

Synthetic Pytheroids 19 22

Bio-pesticides and others 15 35

In above table it shows that organo – phosphates structure pesticide usage is more

in both World and in India, and other structure are varying in usages in table there is product
classification organo-chlorides is used 16 per cent in India which is worlds 6 per cent i.e. DDT,
BHC, organo- phosphates i.e. Monocrotophos which is used 50 per cent in India from 37 per cent
of.

Introduction of pesticide
The total size of Indian agriculture has attracted virtually every multinational company
from all over the world to come to India and tap its potential. However, despite its
huge potential, the actual usage of agrochemical products in India is lowest in the
world.
Uneducated farmers with small plots of land, erratic nature of rainfall, primitive methodsof
farming, unreasonable land lease, rentals, etc have all contributed to the slow progressof the
agrochemicals industry in India.

Currently, India is the world’s 4th largest producer of agrochemicals after United States,
Japan and China and has emerged as the 13th largest exporter of pesticides globally.
Agrochemicals (Crop protection products/pesticides) are designed to protect crops from
insects, diseases and weeds. They do so by controlling pests that infect, consume or damage
the crops.

Uncontrolled pests significantly reduce the quantity and quality of foodproduction. It is

estimated that annual crop losses could double without the use of crop protection products.
Food crops must compete with 30,000 species of weeds, 3,000 species of nematodes and
10,000 species of plant-eating insects. Agrochemicals are the last and one of the key inputs in
agriculture for crop protection and better yield.

This project carried out in SYNGENTA India Pvt. Ltd. was based on the Market Research of
SYNGENTApesticide product by direct contact with the farmers, dealers, distributors, and
company representatives. The project involved the potential of pesticide market, the
marketing strategy, market share and the customer perception towards the SYNGENTA
pesticide product by farmers in PETH region of Sangli District

13
Global Scenario

The Global Agrochemicals Market was valued at USD 239.85 billion in 2019 and is expected
to reach USD 365.16 billion by 2030 expanding at a CAGR of 3.8% during the forecast period
from 2020 to 2030.

Based on volumetric sale, the demand for agrochemicals was valued at 289.07 million tons in 2019,
and is anticipated to reach 402.18 million tons by 2030, rising at a CAGR of 3.0% from 2020 to
2030. (https://www.businesswire.com)

Table: Global Agrochemical Sales in 2020 [ Top 10 Companies]

Sr. Name Of the Company Sales (In USD

No. Billion) Revenue as
per 2019
1. Syngenta AG 10.41
2. Bayer Crop Science 8.16
3. BASF SE 6.76
4. Dow Agro Sciences 4.66
5. FMC 4.28
6. ADAMA Ltd 3.88
7. Nufarm Ltd 3.31
8. Sumitomo Chemical Co. Ltd 3.14
9. UPL Limited 3.14
10. Huapont Life Sciences 1.41
(Source: - https://blog.bizvibe.com)

It is seen from Table 1.2 that the top 10 agrochemical companies worldwide
control 19.99% (20 %) of global sales revenue.

Indian Scenario
Currently, India is the world’s 4th largest producer of agrochemicals after United States, Japan
and China with the Indian pesticides market was worth INR 214 billion in 2019.
Currently, 230 pesticides are registered in country up to 30.03.2020. The pesticides
production amounted to 217 thousand metric tons across India in year 2019. The actual usage
in India is lowest as compare to world.
The current use of agrochemicals in the Indian market is very low and is approx. 0.65 kg per
hectare which is far less as comparedto The United States where it is 4.58 kg per hectare.
This low consumption of agrochemicals in one of the reasons for the low yield per hectare
production of agricultural products in India. Also, around 25 percent of the total crops
produced in Indiaare destroyed due to pest attack.

14
Syngenta India Pvt. Ltd. sale in 2020 was 23.1$ billion
(https://www.businesswire.com)

Table: Indian Agrochemical Sales In 2021 (Top 10 Companies)

Sr. No. Name Of the Company Sales (In Rs. Crore)

1. UPL Ltd 33,140

2. BASF India Ltd 7,020

3. P I Industries Ltd 3,316

4. Bayer Crop Science Ltd 3,280

5. Sumitomo Chemical India Ltd 2,212

6. Meghmani Organics Ltd 2,229

7. Rallis India Ltd 2,245

8. Insecticides India Ltd 1,323

9. Bharat Rasayan Ltd 1,216

10. Dhanuka Agritech Ltd 1,085

(source :- https://indiancompanies.in)

17
 COMPANY PRODUCTS:

HERBICIDES

1. GRAMOXONE 200 SL

Active ingredient:
16
 200g/L Paraquat

Formulation:
 Slurry liquid (SL)

WHO classification:
 III

Packaging:
 5 litres
 1 litre
 500ml

Rate of application:
 Apply 2-3 liters

Targets:
 All annual and certain perennial weeds.
18
Main crops:
 Maize, Soya, wheat, rice, potatoes, fruit (oranges, apples, bananas),
coffee, tea, cocoa, cotton and sugarcane.

Key Benefits:
 GRAMOXONE provides control of annual weeds and burn down of
perennials
 GRAMOXONE is fast acting in all weather conditions, independent of
active weed growth, temperature and soil moisture.
 GRAMOXONE's unique speed of action allows the growth of multiple crops
per season thereby maximizing yield.
 GRAMOXONE is the ideal herbicide for use in conservation and no-till
systems as it only controls the foliage parts of weeds, thus promoting
intact roots and preventing soil erosion.
 It does not leach in groundwater.

Mode of action:
 Non-selective contact herbicide.

2. FUSIFLEX:-

19
 Active ingredient:
 Fluazifop-p-butyl 13.4 %

 Formulation:
 Emulsifiable concentrate (EC)

 WHO classification:
 III

 Packaging:
 1 lit.

 Main crops:
 Soybean, Cotton and Ground Nut

 Key Benefits:
 It is post- emergence selective herbicide for Soybean, Cotton and Ground Nut.
 It controls key grass weeds and very safe to crop. Application time – 3-5
lead stage of weed. Dose/acre – 400-500 ml /acre. It is post- emergence
selective herbicide for Soybean, Cotton and Ground Nut.
 It controls key grass weeds and is very safe to crop.
 Fusiflex gets quickly absorbed by leaves and trans locates. It performs well
in all weather conditions.

 Mode of action:
 Post-Emergence

20
 FOCUS PRODUCT: -
Calaris Xtra: -

Active ingredient:
Mesotrione2.27% and Atrazine 22.7%

Formulation:
Suspension Concentrate (SC)

Packaging: i) 700ml
ii) 1400ml

Main Crops: -
Sugarcane, Maize

Key Benefits: -
1) India's first pre-mix post-emergent herbicide for grass & broadleaf weeds.
2) A new age chemistry - inspired by nature, delivers better and long duration control.
3) A unique combination and a dual mode of action - resulting in fast control.
4) Selective herbicide with good crop safety in Sugarcane.
5) Flexible application window.
6) Outstanding broadleaf weed control.
7) Rapid activity reduces weed competition fast.

21
 8) Residual activity controls susceptible weeds germinating after application.
9) Applied at the recommended growth stage realizes the benefits of ESWC.
10) Optimized formulation with built-in adjuvant system for added convenience.
11) Control of some seedling grasses and suppression of Cyperus spp.
12) Dual MOA for herbicide resistance management.

Rates of application:
Apply at the recommended rate of 1400 ml in 200 lit.water per Acre

Mode of Action:
1) Uptake of the active ingredients
2) Translocation of the active ingredients
3) Dual Mode of Action delivering true synergy: -
Delivers true synergy between 2 complimentary modes of action:
– More than additive weed control system
– Faster activity
– Increased residual control
– Lower use rates than if used alone

Calaris: Innovation and Technology: -

• Optimized formulation with built-in adjuvant

• Advanced formulation technology
• Improves spread ability and uptake by plant foliage

Competitor of Calaris Xtra: -

Sr. No Product Name Company Name Content

1 Tynzer BASF Topramezone

2 Tamer ADAMA Ametryne 80% WDG

3 Laudis BUYER Tembotrione 42% SC

Sulfentrazone 28% +
4 Authority NXT FMC Clomazone 30% wp

22
Concept and Meaning Herbicide:

Herbicides also commonly known as weedkillers, are substances used to

control unwanted plants.
Selective herbicides control specific weed species, while leaving the desired crop
relatively unharmed, while non-selective herbicides (sometimes called total weedkillers in
commercial products) can be used to clear waste ground, industrial and construction sites,
railways and railway embankments as they kill all plant material with which they come into
contact.
Apart from selective/non-selective, other important distinctions include persistence (also
known as residual action: how long the product stays in place and remains active), means of
uptake (whether it is absorbed by above-ground foliage only, through the roots, or by
other means), and mechanism of action (how it works).

Historically, products such as common salt and other metal salts were used as herbicides,
however these have gradually fallen out of favour and in some countries a number of these
are banned due to their persistence in soil, and toxicity and groundwater contamination
concerns. Herbicides have also been used in warfare and conflict.
Modern herbicides are often synthetic mimics of natural plant hormones which interfere
with growth of the target plants. The term organic herbicide has come to mean herbicides
intended for organic farming. Some plants also produce their own natural herbicides, such
as the
genus Juglans (walnuts), or the tree of heaven; such action of natural herbicides, and
other related chemical interactions, is called allelopathy.

Due to herbicide resistance – a major concern in agriculture – a number of products

combine herbicides with different means of action. Integrated pest management may use
herbicides alongside other pest control methods.
In the United States in 2012, about 91% of all herbicide usage, determined by weight applied,
was in agriculture. In 2012, world pesticide expenditures totalled nearly $24.7 billion;
herbicides were about 44% of those sales and constituted the biggest portion, followed
by insecticides, fungicides, and fumigants.

Herbicide is also used in forestry, where certain formulations have been found to
suppress hardwood varieties in favour of conifers after clearcutting, as well as pasture
systems, and management of areas set aside as wildlife habitat.

Timing of application: -
 Preplant: Preplant herbicides are nonselective herbicides applied to soil before
planting. Some preplant herbicides may be mechanically incorporated into the
soil.
The objective for incorporation is to prevent dissipation
through photodecomposition and/or volatility. The herbicides kill weeds as they
grow through the herbicide treated zone. Volatile herbicides have to be
incorporated into the soil before planting the pasture. Agricultural crops grown in
soil treated with a preplant herbicide include tomatoes, corn, soybeans, and
strawberries. Soil fumigants like metam-sodium and dazomet are in use as
preplant herbicides.

23
  Preemergence: Preemergence herbicides are applied before the weed seedlings
emerge through the soil surface. Herbicides do not prevent weeds from
germinating but they kill weeds as they grow through the herbicide treated zone
by affecting the cell division in the emerging seedling. Dithiopyr and
pendimethalin are preemergence herbicides. Weeds that have already emerged
before application or activation are not affected by pre-herbicides as their
primary growing point escapes the treatment.

 Postemergence: These herbicides are applied after weed seedlings have

emerged through the soil surface. They can be foliar or root absorbed, selective
or nonselective, and contact or systemic. Application of these herbicides is
avoided during rain since being washed off the soil makes it ineffective. 2,4-D is
a selective, systemic, foliar absorbed postemergence herbicide.

Chemical herbicides:
 2,4-D (2,4-dichlorophenoxy acetic acid)is a broadleaf herbicide in the phenoxy
group used in turf and no-till field crop production. Now, it is mainly used in a
blend with other herbicides to allow lower rates of herbicides to be used; it is the
most widely used herbicide in the world, and third most commonly used in the
United States. It is an example of synthetic auxin (plant hormone).

 Aminopyralid is a broadleaf herbicide in the pyridine group, used to control weeds

on grassland, such as docks, thistles and nettles. It is notorious for its ability to
persist in compost.

 Atrazine, a triazine herbicide, is used in corn and sorghum for control of

broadleaf weeds and grasses. Still used because of its low cost and because it
works well on a broad spectrum of weeds common in the US corn belt, atrazine
is commonly used with other herbicides to reduce the overall rate of atrazine and
to lower the potential for groundwater contamination; it is a photosystem II
inhibitor.
 Clopyralid is a broadleaf herbicide in the pyridine group, used mainly in turf,
rangeland, and for control of noxious thistles. Notorious for its ability to
persist in compost, it is another example of synthetic auxin.
 Glyphosate, a systemic nonselective herbicide, is used in no-till burndown and
for weed control in crops genetically modified to resist its effects. It is an
example of an EPSPs inhibitor.
 Imazapyr a nonselective herbicide, is used for the control of a broad range of
weeds, including terrestrial annual and perennial grasses and broadleaf herbs,
woody species, and riparian and emergent aquatic species.
 Paraquat is a nonselective contact herbicide used for no-till burndown and in
aerial destruction of marijuana and coca plantings. It is more acutely toxic to
people than any other herbicide in widespread commercial use.

24
Organic herbicides:
Recently, the term "organic" has come to imply products used in organic farming. Under
this definition, an organic herbicide is one that can be used in a farming enterprise that has
been classified as organic.
Depending on the application, they may be less effective than synthetic herbicides and
are generally used along with cultural and mechanical weed control practices.
Homemade organic herbicides include:

 Corn gluten meal (CGM) is a natural pre-emergence weed control used in

turfgrass, which reduces germination of many broadleaf and grass weeds.

 Vinegar is effective for 5–20% solutions of acetic acid, with higher

concentrations most effective, but it mainly destroys surface growth, so
respraying to treat regrowth is needed. Resistant plants generally succumb when
weakened by respraying.

 Steam has been applied commercially, but is now considered uneconomical and
inadequate. It controls surface growth but not underground growth and so
respraying to treat regrowth of perennials is needed.

 Flame is considered more effective than steam, but suffers from the same difficulties.

 D-limonene (citrus oil) is a natural degreasing agent that strips the waxy
skin or cuticle from weeds, causing dehydration and ultimately death.

 Saltwater or salt applied in appropriate strengths to the rootzone will kill most plants.

25
 Chapter: - 3

Objectives of the study:

1. To study the market Potential of Calaris Xtra.

2. To study the farmers behavior towards the use of Calaris Xtra.
3.To study the marketing strategy of Syngenta and its Competitors.
4.To Estimate the market share Claris Xtra (Herbicide) of
Syngenta.

5. To study the evolution of herbicide market in Kadegaon region of Sangli District.

6.To know about the position of Calaris Xtra product in market.

7. To study the opinion of farmers & dealers about Calaris Xtra product
of SYNGENTA India Pvt Ltd in Kadegaon region of Sangli District.

SCOPE

1. The study conducted in Kadegaon Region of Sangli District focused to know the Market
Potential about Calaris Xtra (Syngenta)
2. The study helps company to study the farmer’s behaviors towards the use of CalarisXtra. It
will also help the company to know the expectation of farmers for their product as well as
the factor which can help to increase the market potential.

3. It also helps to study the Marketing strategy of Syngenta and what they need toadopt in order
to strive in market. It helps to student study market research and improve knowledge of
marketing

26
 Chapter: - 4
LITERATURE REVIEW

Theory / Concept related to project from Books: -

Lakes, P (2015) Herbicides, productivity, markets, crops, sales, land resources, selection, rice,
insecticides, biological phenomena factors influencings, market potential, dealer’s perception.

Md. Wasim Aktar, Dwaipayan Sengupta and Asim Chowdhury (2009 Mar, 2) The term
pesticide covers a wide range of compounds including insecticides, fungicides, herbicides,
rodenticides, molluscicides, nematicides, plant growth regulators and others.

Danny Reijntjes & Ryan Wagijo (2012) find out if there is a potential market for new cosmetic
products on the ABC islands. To achieve the purpose, the research addresses the market potential
analysis.

J. R. Lakshmanan & Walter G. Hansen (2007) explore possible equilibrium distributions for
large retail trade centers in the Baltimore metropolitan area. Possible sites for center’s are
selected on general planning grounds and tested for feasibility and “balance.” Balance is
determined in terms of the volume of business attracted by each center in relation to its size.

L.D. Pots (2011) the cases of this research innovation success are related to the level of insight.
Insight is the knowledge obtained on certain variables of an innovation, which together lead to
the knowledge on market potential for an innovation as a whole. Innovations, for which more
insights were obtained during the development, have a higher level of success.

Gupta (1999) in her market research concluded that brand preferences among the consumers
may be related to different factors like personal attributes, age, educational qualifications,
occupational status, monthly income etc.
Chahal and Hundal (2010) studied that the farmers were not having a very strong brand loyalty
as far as, though their loyalty did increase as their association with the brand grew old. Also, the

27
rural market was very price sensitive and this was one very important factor causing brand
switching. Good promotional schemes attracted new customers to some extent.

Qualitative and Quantitative information related to topic from various Books, Journals,
research papers etc.

It is important to recognize that systematic observation and testing can be accomplished using a
wide variety of methods. Many people think of scientific inquiry strictly in terms of laboratory
experimentation. However, it is neither possible nor desirable to study all phenomena of interest
under controlled laboratory conditions. The design of any study begins with the selection of a
topic and a research methodology. Different approaches to research encompass both theory and
method. Two general approaches are widely recognized: quantitative research and qualitative
research. Quantitative research is an inquiry into an identified problem, based on testing a theory,
measured with numbers, and analyzed using statistical techniques.
By contrast, a study based upon a qualitative process of inquiry has the goal of understanding a
social or human problem from multiple perspectives. Qualitative research is conducted in a
natural setting and involves a process of building a complex and holistic picture of the
phenomenon of interest. The selection of which research approach is appropriate in a given
should be based upon the problem of interest, resources available, the skills and training of the
researcher, and the audience for the research

It is important to be able to identify and understand the research approach underlying any given
study because the selection of a research approach influences the questions asked, the methods
chosen, the statistical analyses used, the inferences made, and the ultimate goal of the research.
When critically reviewing scientific research, the questions asked, and the answers given, will
differ depending upon whether the research is quantitative or qualitative.

Types of quantitative methods:

1. Experiments • True experiments are characterized by random assignment of subjects to
experimental conditions and the use of experimental controls.
2. Quasi-Experiments • Quasi -experimental studies share almost all the features of
experimental designs except that they involve non-randomized assignment of subjects to
experimental conditions.

28
3. Surveys • Surveys include cross -sectional and longitudinal studies using questionnaires or
interviews for data collection with the intent of estimating the characteristics of a large
population of interest based on a smaller sample from that population.

Types of qualitative methods:

1 Case Studies  In a case study the researcher explores a single entity or phenomenon (‘the
case’) bounded by time and activity (e.g., a program, event, institution, or social group) and
collects detailed information through a variety of data Questions to consider when evaluating
scientific evidenced Was a quantitative or qualitative research approach adopted
1 Ethnographic Studies • In ethnographic research the researcher studies an intact cultural
group in a natural setting over a specific period of time. A cultural group can be any group of
individuals who share a common social experience, location, or other social characteristic of
interest -- this could range from an ethnographic study of rape victims in crisis shelters, to
children in foster care, to a study of a cultural group in Africa.
2 Phenomenological Studies • In a phenomenological study, human experiences are examined
through the detailed description of the people being studied -- the goal is to understand the ‘lived
experience’ of the individuals being studied. This approach involves researching a small group of
people intensively over a long period of time.

29
Chapter: - 5

Research Methodology

As the Syngenta intended to identify market survey in particular area. The study was
undertaken purposively in Kadegaon Region of Sangli district. About 300 farmers were
selected purposively and randomly, respectively in order to study on the market potential
Calaris Xtra for Syngenta. The secondary data were collected from company office,
website.
Parameters Digital Sales in Mutual Fund
1. Research design Descriptive
2. Sampling Method Probability Sampling
3. Sampling Technique Convenience
4. Sample Size 300
5. Sampling Unit One territory
6. Sampling Area Kadegaon Region in Sangli District
7. Sampling Elements Farmers
8. Data processing and management Microsoft Excel
9. Research Approach Survey
10. Data Collection Primary Data & secondary data
11. Sources of primary data collection Questionnaire
12. Data Analysis Frequency table
13. Contact Method Farm Visit and Phone contact

Research Problem and Statement

To capture maximum part of the Insecticide market, it is significant to know the current market
potential of Claris Xtra as well as what are the competitors market share. Therefore, it is
important to the farmers behavior while purchasing the product, what are the factors which
influence their behavior. It will help to restructure the current strategy of marketing to increase it.

30
A study on the market potential of Calaris Xtra for Syngenta India limited in Kadegaon Region
Type of Research

Descriptive Research and statistical Research

Sampling Design & Sampling method, Sampling Size (Universe, Sample Unit &
Characteristics)

Methods of the Sampling: - The sampling method was used for project were both random
and purposive sampling with an object to study on the Market potential of Claris Xtra
Herbicide farmers were selected randomly and retailers were selected purposively for the
Study.
Sample size: - Approx. 300 Farmers out of 11 villages (27 farmer/village approx) In that,
farmers are selected randomly. The individual based survey is carried out to decide the Claris
Xtra users.
Location of the Study: - The present study is purposively undertaken in Kadegaon Region of
Sangli district as per the suggestion of the company.

Data Collection Method

There are two sources of data collection namely, Primary Data collection and Secondary
Data collection.

1. Primary Data collection

In this project, Questionnaire is used to collect primary data for this project.

2. Secondary Data collection: - In addition to primary data, secondary data is going

to collect from company’s website, Leaflets, Farmer Visit, KSK Visit.

31
Chapter: - 6

DATA ANALYSIS AND INTERPRETION

General Profile of Selected Farmers:

1. Age group of selected farmers

Age is a very important factor which affects the behavior and influence peoples’ choice,
thinking and risk bearing ability differ with age group of persons. The age group wise
distribution of sample farmers is given in.

Table.1. Age group of selected farmers

Sr.
Age Group No. of farmers Percentage
No.
1 Up to 35 years 120 40
2 36-45 years 135 45
3 46 years and above 45 15
Total 300 100

Interpretation: - The above clearly shows that out of 300 sample farmers 40 per cent were up
to 35 years, 45 per cent were between age group 36-45 years and 15 per cent were above 46
years. Hence it shows that the majority of farmers are young and middle age and the percentage.

32
 Percentage

Upto 35 Yr.
36 - 45Yr.
46 Yr. Above

2. Literacy level of farmers

In the decision-making process education plays a key role, preference for the different attributes
of the product changes with the education of the people. Education affects the behavior of the
farmer. So, it is very important to analyze the educational factor in the study. Table shows the
educational status of the farmers in the study area.

Table.2. Literacy level of farmers

Sr. No Education No. of farmers Percentage
1 SSC 125 42
2 HSC 90 30
3 Graduate and above 85 28
Total 300 100

33
Interpretation: - The shows that out of 60 sample farmers, 42 per cent were educated up to SSC, 30
per cent were up to HSC and 28 per cent were up to Graduate and above. All the selected respondents
were literate. Education is one of the important factors influencing ability, skill, technically.

Percentage

SSC HSC
Graduate &above

34
3. Land holding of farmers
To know the economic status of farmers, it is essential to study the per farm land holding
of sample farmers. The land holding status of sample farmers is shown in Table 5.3

Table.3. Land holding of farmers

Sr. No Size of land holding No. of farmers Percentage

1 Small (up to 2 ha) 120 40
2 Medium (2- 4 ha) 110 37
3 Large (4.01 ha and above) 70 23
Total 300 100

Percentage

Small(up to 2ha) Medium(2-4ha)Largr(4.01ha )

Figure: Land holding of sample farmers

Interpretation: - It is observed that 40 per cent sample farmers in the study area had small land
holing size (up to 2 ha) and 37 per cent of farmers had medium (2.01-4.00 ha) land and about 23
per cent farmer were large farmers (4.01 ha and above). Hence it is concluded that majority of
farmers had small to medium land holding.

35
4. Type of farming
To know the status of farmers, it is essential to study the type of farming done by sample
farmers. Type of farming affects the cropping pattern of the farmers. In irrigated area,
usually farmers are more interested in growing cash crop. The types of farming is shown in
Table 5.4

Table.4. Type of farming

Sr. No Type of farming Cultivated area (ha) Percentage
1 Irrigated 835.63368 94
2 Rainfed 53.33832 6
Total 889.72 100

Interpretation: - It is observed that 94 per cent farmers in the study area had irrigated land and
6 per cent of farmers had Rainfed land. It concluded that in study area majority of farmers had
irrigated cultivated area due to availability of good irrigation sources such as river, wells and
cancels.

100

80

60 Precentage
Column1
40
Column2
20

0
Irrigated Rainfed

36
5. Crops grown by sample farmers
The use of bio-stimulant depends on the crop grown by the farmers. Therefore, information of
crops grown by sample farmers has been collected and presented in .

Table. 5. Crops grown by sample farmers

Crops Overall Crop area in Hectors Percentage

Maize 4542.4512 40

Sugarcane 5542.7135 45

Cauliflower and cabbage 715.4177 10

Others (Tomato, Brinjal, Fodder, etc.) 415.122 5

Figure 5. Crops grown by sample farmers

Interpretation: -The above show that the 40 percent areas of the farmers were occupied by
Maize. Whereas 45 per cent area of the farmers had allotted to Sugarcane and 10 percent area of
the farmers were under cultivation of Cauliflower and cabbage cultivated and reaming other
crops is 5 percentages which comprises of Tomato, brinjal, fodder, etc. It shows that.

Others

Cauliflower and cabbage

Column2
Column1
Sugarcane Percentage

Maize

0 10 20 30 40 50

37
6. Farmer behavior while purchasing Calaris Xtra
In order to study the buying behavior of farmer towards Calaris Xtra, four important parameters
were considered Price, Quality, brand name and availability. The reactions of the respondents
aware about bio-stimulant were analyzed by score and rating method depicted in

Table: Farmer behaviors while purchasing Calaris Xtra:

Total
100 Score
90
80
70
60
50
40
30
20
10
0
Price Quality Brand Name Availability

Interpretation: - It is seen from that the price and Quality of product was major factor
considered by the farmers because customer satisfaction is closely linked with Price and Quality
and it had a direct impact on product performance. The Brand Name is third important factor
considered while selecting the product, while Availability of the product ranked forth.

38
7. Market Share of Agent of Calaris Xtra in Kadegaon Region: -
The retailer was interviewed with a intension to estimate market share of major five companies
in the sale of bio stimulant and results are presented in table.

Table: Market Share of Calaris Xtra

Herbicide Market Share

Calaris Xtra 34.8

Tynzer 29

Tamar 15.2

Laudis 12.3

Authority NXT 8.7

Market Share

40
35
30
25 Market Share
20
15
10
5
0

Fig: Market share of Calaris Xtra and its competitors

Interpretation: - Above data shows that Calaris Xtra has highest share in the market compare
to its other competitors. Calaris Xtra has 34.8 percentage market shares.
Tynzer, Tamar, Laudis, Authority Next are competitors of Calaris Xtra which has market share
of 29. 15.2, 12.3 and 8.7 percentage respectively.

39
8. Awareness of farmer about Syngenta India Ltd.

Awareness is the first step towards course of action i.e., trial. For knowing the consumer
behavior about Syngenta Ltd we should know the awareness about the product among the farmer
community.
Total farmer was selected as 45 for knowing the awareness about the product, among that 39
farmer were aware about the Syngenta Ltd and remaining 06 farmers unaware about the Syngenta
Ltd product.

13 Total selected
% sample
=45Aware 39
Unaware 06
Y
87
%

40
9. Major Sources of Information:

N=30
News Paper

7% Exhhibition
10%
Krushi Seva
33% Kendra Field
Demonstration
Company
17%
Personnel

33%

Fig: Major Sources of Information

Interpretation :- It is seen from figure that the Field Demonstration and Company
Personnel was major source of information considered by the farmers which is 33
percentage because Field Demonstration and Company Personnel is closely linked with
farmers.
It had a direct positive impact on product sell. Krishi Seva Kendra is third important factor
behind source of Information that is 17 percentages, while succeeding to that Exhibition
and News Paper are other factor consider by farmers or source of Information which
contributes 10 and 7 percentage.

41
10. Overall Crop area in Hectors and Percentage: -

Villages Sugarcane Maize Tomato Other

Nerli 500 11 30 130

Upale 545 12 0 9.2

Yede 330 11 15 140

Shivni 320 12 25 150

Chinchani 12 18 0 0

Wangi 160 35 0 0

Ramapur 440 0 20 5

Devrashtra 250 0 3 2

vadgaon 760 0 15 130

Tadsar 0 93 0 60

Kadegaon 63 258 53 263

Total 2840.45 450 161 889.72

Percentage 29.26 4.63 1.65 9.166

Interpretation: - In the Internship, survey was done in 10 villages of Kadegaon Region. In

that, data collected was what kind of crops they are cultivating in their farm, In how much area
it is been cultivated crop wise. Such information was collected during the survey. So, it is
observed that the Sugarcane was the highest cultivated crop in the given region which was
4123.65 hectors and 2840.45 hectors respectively. Then, Tomato, Maize, are the crops having
161, 450, hectors of area. So, the overall percentage of crops was calculated and it is observed
that the Sugarcane 29.26 percentage respectively. Behind those other crops has 9.16 percentage
of area in cultivation. Then, Maize, Tomato are the crops having 1.66, 4.63, percentage of area.

42
 11. User of Syngenta Ltd product:

Farmers perception about the Syngenta India Ltd

No
9% Total selected
sample =45 Aware
39
Unaware 06
Aware user 35
yes Aware but non user
91 04
%
Chart 3.6 Users of Syngenta India
Ltd
Interpretation :- The Chart reveals that out of 39 aware sample farmers from all size groups, 35 farmers
were using the Syngenta Ltd product, while 04 farmers were not using Syngenta Ltd product 91.00 per
cent farmers were users and 09 per cent farmers were aware but non users respectively.

Awareness of Syngenta Ltd products among farmers

N=4
5
4
0
3
0
2
0
Awar UnawareAware userAware but
1
e non user
0
Chart 3.7Awareness of Syngenta Ltd Among the
0 Farmers
In above chart there is awareness of Syngenta product we say that about 39 farmers are aware
about Syngenta Product from aware there are 35 farmers actual user of Syngenta product, there are
4 farmers are unaware and non-user of Syngenta
Chapter: -7

Findings

1. In Kadegaon Region, potential use of Calaris Xtra Herbicide is 65 %.

2. In Kadegaon Region, Sugarcane and Cauliflower, Soybean and Maize having 75
%of cultivation.
3. In Calaris Xtra, first time Syngenta have made new which contains
Mesotrione 2.27% & Atrazine 22.7% Ingredient.
4. Calaris Xtra Herbicide is the only available in the market having these
Ingredients.
5. Major sources of the information are field demonstration is 50% and company
personnel is 40%
6. As per feedback from Retailer, many farmers use Calaris Xtra in whole year.
7. As per best result of some last year, it encourages the farmer to use Calaris Xtra
Herbicide.
8. Field Demos and farm visit are the important factors for increasing Sales and
awareness among the farmer.
9. Campaigning, Farmer’s meeting, Live Demos etc. are the promoting strategy of
Syngenta for marketing of products, is driving factor behind capturing the market share
than the competitors.
10. In Kadegaon Region most of the farmers are using Calaris Xtra for Sugarcane, maize,
crop.
11. 75% farmers and retailers are strongly satisfied by the Calaris Xtra.

44
Chapter: - 8

Conclusion

1. The farmers from study area are well aware about Calaris Xtra.
2. Price and Quality are the most important factor considered by the farmers while
purchasing Calaris Xtra Herbicide followed by Brand name and Availability.
3. Field Demonstration and Company Personal are major source of Calaris Xtra.
4. The Farmers and Retailers are well aware of Calaris Xtra; market share of Calaris Xtra
is high as stated by retailer as compare to other company.
5. Most of the companies have different Promotional activities such as Farm Visit,
farmers meetings etc. to increase sale of Herbicides.

Suggestions

1. Company should focus on promotional activities through field demonstration, farmers

meeting etc. for increase the sale of Herbicides of Syngenta.
2. Company should concentrate on the availability of product to their respective retailers
by regularizing their distribution channel.
3. In this competitive market, retailer’s suggestions play most important role and
company must design appropriate credit policy and margin for motivation.

LIMITATION OF THE STUDY

 The data collection is only on the basis of information given by farmers and
retailers.
 Many a timers Farmers cannot answer the open-ended questions because
their attitude and awareness are the limiting factors.
 The information provided by the Farmers and retailers is not always true.
 Analysis is purely based on the responses of the respondent.

45
Chapter: - 9

BIBLIOGRAPHY

 Donald R Cooper (2006), “Business Research Methodology” Ninth Edition,

McGraw Hill.

 Kotler, Philip (2006). “Marketing Management”. Prentice Hall of India, New

Delhi, 718.

 David A Aaker, V Kumar, George S Day “Market Research” 9th Edition, Wiley
India Edition b.
 Richard I Levin, David S. Rubin, “Statistics for Management” Seventh
Edition, Pearson.
 Awasthi, G.1997.Agricultural Inputs; Seminar Paper, Geneva abstracts.
 David Watson, 1997,’’Pesticide Management and Insecticide Resistance” 1 st Edition,
Academic.
 C.R. Kothari "Research Methodology -Methods & Techniques", New Age
International Publishers.
 Baum, J. A. C. and Korn, H. J. (1996). Competitive dynamics of interfirm
rivalry. Academy of Management Journal, 39(2):

46
 REFERENCES

 www.syngenta.co.in

 www.slideshare.net

 www.researchgate.net

 marketresearch.com

 www.syngenta.com

 Talathi Office of Villages

 Agriculture Service Centre

47
Chapter: - 10

ANNEXURES
APPX- A – QUESTIONNAIRES

Name of farmer:

Village: Post: Taluka:

District: Pin code:

Mobile No:

Education: Age:

Total land holding (ha):

Type of Farming in (ha)

a) Irrigated b) Rainfed c) Fallow

Sources of Irrigation-

b) Well, b) Bore well c) Canal d) Lift

Cropping Pattern:

Which packaging size of Calaris Xtra you preferred ?

a) 700ml b) 1400ml

Which mode of payment you used?

a) Credit b) Cash

Generally from whom do you ask for advice regarding purchase of product?

How do you get to know about Calaris Xtra ?

a) News Paper b) Exhibition c) Krishi seva Kendra d) Company personnel

What are the Crops you take up in the Farm?

48
 On which crops, Calaris Xtra has been used in your farm?

In what proportion do you use the Calaris Xtra on various crops?

a) Price b) Quality c) Brand Name d) Availability

What is the result of Calaris Xtra after use?

What is your Opinion of Syngenta Products?

Like Calaris Xtra, what are the other similar products do you use?

Any suggestion for the product Calaris Xtra Herbicide?

Q17) Farmer’s behaviour while purchasing Calaris Xtra.

No of Farmer
Parameters Total Score Rank
3 2 1
Non-
Affordable Affordable
Price

Excellent Good Faire

Quality

Excellent Good Faire

Brand Name
Timely Timely
Available Unavailable Unavailable
Availability

Q.18) Which are the major factors considered by you while purchasing Herbicides?
Parameters Very high High Medium Low Very low
Price
Quality
Brand Name
Availability

49
 PHOTOGRAPHS

Corner Meeting in Kadegaon Region at: -

1. Farmer Name:-Rajendr

Mohite Visit at: - Upale

Mob No: - 9860144841

2. Farmer Name: - Sadashiv

Kadam Visit at: - Upale
Mob No: 9594912144

3. Farmer Name: - Baburao

Chavhan Visit at: - Upale

Mob No: - 9604111947

50
 Demonstration on Sugercane of Calaris Xtra: -

Farmer Name: - Dattatray Abhang

Demo At:-Yede
Mob No:- 9370123311

51
 Field Meeting at Demonstration Plot on Sugercane (Calaris Xtra)
at Shivani

With Mr. Akshay Pawar (MDO, Syngenta India Pvt.Ltd).

52