Advances in Social Science, Education and Humanities Research, volume 354

2nd International Conference on Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)

Implementation of Green Tourism Concept

on Glamping Tourism in Bali
I Made Budiasa I Ketut Suparta I Wayan Nurjaya
Tourism Departement Tourism Departement Tourism Departement
Politeknik Negeri Bali Politeknik Negeri Bali Politeknik Negeri Bali
Denpasar, Indonesia Denpasar, Indonesia Denpasar, Indonesia
[email protected] [email protected] [email protected]

Abstract—One of the currently trends in the world of namely flash packer or digital nomad of around 5 million
tourism is Glamping. Glamping or glamourous / luxurious people, glam packer or millennial nomads who settle while
camping are camping activities that do not neglect comfort and in a destination while working around 27 million people, and
luxury. This study is aimed to identify implementation of the lux packers or luxurious nomads who wander in various
green tourism concept in glamping sites in Bali. The approach instagramable world destinations by 7, 7 million people. The
used is qualitative exploratory and descriptive research. The lux packers prefer to wander to forget the hustle and bustle of
research location includes glamping sites in several areas in world activity and they prefer glamping amenities in natural
Bali such as Bangli-Kintamani, Ubud-Gianyar, Uluwatu,
tourist areas; lakes, mountains, beaches or rivers.
Canggu, Mengwi-Badung, Jatiluwih-Tabanan, and Gerokgak-
Singaraja. Collectiion of data through observation, interviews Glamping tourism has also developed in Bali which is the
and documentation on destination components such as main gateway for Indonesian tourism. Some interesting
attractions, accessibilities, amenities, and ancillaries. Samples glamping tourist destinations are marketed through online
are determined purposively. The results of the study show that media. Based on searches on the internet, there are several
the implementation of the green tourism concept includes glamping tourist destinations in Bali that are in Kintamani,
environment responsibility, local economic vitality, cultural Bangli; Ubud, Gianyar; Uluwatu, Mengwi and Tuban / Kuta,
diversity, and experiential richness. There are two of eleven Badung; Jatiluwih, Tabanan; Sambangan, Singaraja; and
glamping sites in Bali apply green tourism that already
Pejarakan / Gerokgak, Buleleng and Penginuman, Negara.
certified by recognised bodies.
Green tourism is an ideal concept for tourism
Keywords— glamping; green tourism concept development. Glamping tourism that develops in several
areas in Bali must be in accordance with principles of the
I. INTRODUCTION green tourism.
One of the currently trends in tourism that is the This study is aimed to identify green tourism components
phenomena in the world is Glamping [1-6]. Glamping is in glamping destinations (glamping sites) in several areas in
derived from a combination of two words i.e. ‘glamorous’ Bali.
and ‘camping’ which means a form of camping using
accommodation and facilities which are more luxurious than II. LITERATURE REVIEW
traditional camping [7].
Glamping or glamourous / luxurious camping are A. Glamping
camping activities that do not neglect comfort and luxury. According to Sakáčová [8], glamping is luxurious
Glamping is related to nomadic tourism. Nomadic tourism is camping in remarkable nature-based settings. Glamping
any activity or business related to culture of migration and appears as comfortable and most expensive services,
lifestyle, which is associated with products, services, and includes the enjoyment of good food and beverage.
experience in tourism. The market of this type of tourism is Glamping is divided into two, namely Resort Glamping and
middle class aged 35-55 years with diploma or Caravan Glamping. Resort Glamping is done at a luxury
undergraduate education. This was stated by D Gansukh, the resort, while the Caravan Glamping is glamping which is
adviser to Mongolia's Minister of Environment and Tourism done by using a luxury caravan along the way.
(UNWTO) [8].
In relation to motivations of people to travel, there are
According to the history, glamping currently exists since three main motivations of glamping.
the time of the Ottoman Empire. The Ottoman emperor built
luxurious tents like palaces that could be moved with 1) Nature based tourism: Nature based tourism or close
conveyances embellished with silk and other scarce things. It to nature are considered to be suitable in literary work of
can be assumed as the preliminary of glamping history. It tourism [10-13]. It is related with tourist motivation. Meng,
currently appeared at the beginning of 1990s, when rich Tepanon & Uysal divided nature based tourists into three
travelers avoided to neglect the luxurious lifestyle during types in relation to particular motivation namely tourists who
their safari tour in Africa [9]. visit parks motivated by beautiful and comfortable
atmosphere; tourists who visit adventurous attractions mainly
According to data at Indonesian Tourism Ministry, the pursuing self-recognition; and tourists who visit natural
potential of world millennial tourists who travel as resort for relax and bond with family [14]. Lindberg
backpackers or traveling tourists around the world reaches differentiates there are four kinds of nature-based tourists:
39.7 million. These tourists are divided into 3 major groups hard-core nature tourists who study and preserve nature;

Copyright © 2019, the Authors. Published by Atlantis Press.

This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). 210
 Advances in Social Science, Education and Humanities Research, volume 354

dedicated nature tourists who want to study local nature, III. METHODOLOGY
culture and history; mainstream nature tourists who travel This research uses exploratory and descriptive qualitative
for extraordinary holidays; and casual nature tourists who approach. The research location includes glamping
visit natural attraction unintentionally [15]. destinations in several areas in Bali such as Kintamani-
2) Luxury: One of the motivations of tourists in Bangli; Ubud-Gianyar; Uluwatu, Kuta / Tuban, and Mengwi-
glamorous or luxurious camping is to consume luxury goods Badung; Jatiluwih-Tabanan; Melaya-Negara; and
and services. It is said that tourists are willing to buy with Sambangan and Gerokgak-Buleleng. Data collection is done
through observation, interviews and documentation on the
more expensive price for luxurious product and services in
destination area component of glamping sites namely the
searching self-recognition [16-19]. The tourists look to be main picture, the attractions (something that attract glampers
special and stand out among others [17, 20]. Other to the glamping sites), the accessibilities (condition of road
motivation to pay for higher price is to ensure that the and transportation to get to the glamping sites), the amenities
product and service are of high quality [16, 21, 22]. (accommodation and its facilities), and the ancillaries
(supporting services) of the glamping sites in the above
3) Happiness: Happiness is one of the motivations for mentioned areas, related to green tourism components.
people to do glamping. Such a positive feeling are very Primary information of glamping sites is taken from travel
important because happiness creates healthier people and website and blogs through internet, continue to observation
quality of life improvement in a social and professional on glamping location. Interview with the manager and staff
settings [14, 23]. However, it can be said that healthier of glamping sites, directly or indirectly through mobile
phone. There are about 21 glamping sites are existed, but
people are happy people [23, 14]. The scientific
only 11 are taken as samples due to limitation of time and
investigation find that happiness has a good impact on one’s expenses. Presentation of analysis results with matrix or
mental and phisical health [24-25, 23], and therefore worthy table, pictures and descriptions.
and valuable scientific search [24-25, 15, 23]. Happiness
can result in a more successful lives in personal and IV. RESULT AND DISCUSSION
profession or careers and may help other people and society
[27, 14]. Horáková [5] stated that the glamping businesses A. Result
create chances for accommodation to attract adventurous Based on observations, interviews and documentation on
tourists who used to stay in hotels. Cvelić-Bonifačić [28] the attractions, accessibilities, amenities, and ancillaries of
stated from the glamping experts viewpoints (managers and the glamping sites in Bali, the results can be displayed as in
equipment producers), glamping accommodation refers to Table I.
wooden houses, forms of accommodation that are not
B. Discussion
normally filled with tents, the main feature is equipment and
the amenities of top-level, high-quality services and with the Based on the data in Table I, almost all glamping sites in
natural environment. Bali are included in the category of resort glamping, namely
glamping which is carried out at a resort and there is no
caravan glamping namely glamping by using caravan along
As destinations, glamping sites can be seen from their the way. The attraction that is used as a mainstay by all
destination area components, namely attraction, accessibility, glamping sites is natural scenery such as mountain view,
amenity and ancillary [7]. lake, sea view, river view, jungle view and rice terrace view .
The types of accommodation used in glamping sites are
B. Green Tourism various such as inn, lodge, bungalows, hostels, 2-star guest
houses, 4-star hotel resorts and 5-star hotel resorts. The
Green Tourism means environmentally friendly with
luxury shown by accommodation prices starts from low
various emphasis. In both side, green tourism deals with
budget (under one million rupiah) to luxury (in over one
environmentally friendly tourists or prepare environmentally
services for tourists. The principles of green tourism can be million rupiah). The typical Balinese architectural
accommodation in glamping sites is Lumbung, the granary.
implemented by tourism entrepreneurs and may create a
positive environment atmosphere. Because all glamping sites rely on natural scenery, so
conservation efforts through minimization of energy, waste
Green Tourism is part of sustainable tourism. It is defined
and pollution in the surrounding environment will be carried
as a visit to flora, fauna and culture heritage as the main
out for the sake of their survival. This is relevant to the green
attraction [29]. It can be also defined further as visit to
tourism concept, namely Environmental responsibility. By
destination with the purpose of honoring and conserving
prioritizing the surrounding resources such as local people
natural attraction to improve its fragile resources [30]. Dodds
and local materials, glamping sites will support the vitality
and Joppe differentiate principle of tourism into four
and economic sustainability of the surrounding community
components: Environment Responsibility include the way
(Local economic vitality).
how to protect, conserve and enhance nature for sustainable
health and ecosystem; Local Economic Vitality include the
way how to support local economy sustainability; Cultural
Diversity include the way how to respect the diversity of
local people and tourist culture; and Experiential Richness
include to prepare quality experiences for tourists.

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 Advances in Social Science, Education and Humanities Research, volume 354

TABLE I. RESULT OF OBSERVATION, INTERVIEW AND DOCUMENTATION ON GLAMPING SITES IN BALI

Glamping sites Main picture Attractions, Green Tourism components
accessibilities, amenities,
ancillaries

Black Lava View of Mount & lake Environment responsible, Local

Hostel. Batur, Abang, and Agung, economic vitality, Cultural
Kintamani, cool weather, natural hot diversity, and Experiential
Bangli water pool; tents richness.

Sandat Luxurious natural tent in Environment responsibility, Local

Glamping Tents. the middle of rice field, economic vitality, Cultural
Ubud, Gianyar. traditional diversity, and Experiential
accommodation, but air richness.
conditioning suite Safari
tents and Lumbung tents.
It featuring eco-
architectural designs
surrounded by lush
greenery.

Glamping Little It has a garden, terrace Environment responsibility, Local

House. and free WiFi.. The economic vitality, Cultural
Mengwi, rooms come with a patio diversity, and Experiential
Badung. with garden views. It is richness.
two star hotel

Bali Jungle Accommodations with Environment responsibility, Local

Camping. free WiFi and a garden economic vitality, Cultural
Padangan, with a terrace and garden diversity, and Experiential
Pupuan, views and barbecue richness.
Tabanan amenity

Tepi Sawah The room offers a Environment responsibility, local

Lodge, personal safe, a dining economic vitality, Cultural
Jatiluwih, area and open air diversity, and Experiential
Tabanan bathroom with hot/cold richness.
shower, a garden and
barbecue facilities

Bali Dynasty 5 star luxurious resort. Environment responsibility, local

Resort. Kuta / Price USD 161.00 economic vitality, Cultural
Tuban, diversity, and Experiential
. richness.
Certified by Holidaysreaders’
choice, top 10 awards 2018, 2019
tripadvisor travelers’choice.
Menjangan White sand Beach Environment responsibility, local
Dynasty Resort. Glamping and Dive economic vitality, Cultural
Centre, this eco-friendly, diversity, and Experiential
Gerokgak, tented, boutique, safari richness. Certified by Prime Plaza
Buleleng Hotel & Resort, Prime Biz Hotels,
style tented room & villas
with bamboo and alang- Accolades, Glamping.Com, The
Romantic Tourist, Sehr Gut.
alang.

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Bubble Hotel Magnificent view of the Environment responsibility, Local

Bali. ocean and stared sky as economic vitality, Cultural
the part of magical nature diversity, and Experiential
Uluwatu, Bali, bubble glamping richness.
Badung,
pod, $100 per day.

Sebatu Eco-resort features free Environment responsibility, Local

Sanctuary. bikes. Featuring a garden, economic vitality, Cultural
Tegallalang, the 4-star resort has air- diversity, and Experiential
Gianyar. conditioned rooms with a richness.
private bathroom. Deluxe
bungalows with garden.

Escape Nomade In the midst of beautiful Environment responsibility, Local

Sanctuary. rice fields and streams, economic vitality, Cultural
Mambal, Escape Nomade offers six diversity, and Experiential
Badung. tents with luxurious richness.
facilities.

Baliwoso Camp. An agro and culture Environment responsibility, Local

adventure camp, economic vitality, Cultural
Pengotan, Serengeti Tents to diversity, and Experiential
Kintamani, promote conservation of richness.
Bangli.
nature and local culture
and at the same time give
sustainable benefits to
local communities.

Through glamping sites, people from different tribes, ACKNOWLEDGMENT

different religions and races can meet and interact, so The author would like to appreciate Directorate of
there is mutual respect for cultural diversity (Cultural Research and Public Services Directorate General of
diversity). Through participation in the glamping site, it Research Empowerment and Development Ministry of
enriches the experience of involvement with different Research, Technological and Higher Education of The
nature, people, places and cultures (Experiential richness). Republic of Indonesia and Politeknik Negeri Bali for the
All glamping sites in Bali is trying to implement green support.
tourism concept, but there are two resort glamping sites
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