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Lesson 2 Communication Principles and Ethics

The document outlines principles, ethics, and guidelines for effective communication. It discusses communication as a two-way process and identifies 11 principles including knowing your audience and purpose, anticipating objections, and getting feedback. It also outlines 9 ethical standards for communication such as advocating truthfulness and condemning communication that degrades humanity. Finally, it provides tips for being an effective communicator such as caring about success, being organized, using language and nonverbal cues well, and listening carefully.

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Luka
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83 views

Lesson 2 Communication Principles and Ethics

The document outlines principles, ethics, and guidelines for effective communication. It discusses communication as a two-way process and identifies 11 principles including knowing your audience and purpose, anticipating objections, and getting feedback. It also outlines 9 ethical standards for communication such as advocating truthfulness and condemning communication that degrades humanity. Finally, it provides tips for being an effective communicator such as caring about success, being organized, using language and nonverbal cues well, and listening carefully.

Uploaded by

Luka
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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LESSON 2

COMMUNICATION PRINCIPLES AND ETHICS TOWARDS EFFECTIVE


COMMUNICATION
At the end of the lesson, you are expected to: identify and explain the principles of
communication, internalize the real essence of the ethical standards of communication,
know the various ways of becoming an effective communicator and follow the basic
guidelines for effective communication.

PRINCIPLES OF COMMUNICATION
Communication is a two-way process of openhandedly giving and receiving pieces of
information through a number of channels. Whether a person speaks offhandedly to
another person, conducting lecture to a conference or meeting, writing an article or
preparing an official report, the following basic principles are deemed necessary to
consider:
1. Know your target audience;
2. Know the purpose of your engagement in communication;
3. Know your topic very well;
4. Anticipate objections from your listeners;
5. Present your viewpoints to your listeners well;
6. Achieve credibility with your audience;
7. Follow through on what you say;
8. Communicate a little at a time;
9. Present pieces of information in various ways;
10. Develop a real and useful ways to get feedback from the receivers; and
11. Utilize varied or multiple communication techniques.

ETHICAL STANDARDS OF COMMUNICATION


Communication ethics refers to an idea that the person’s or group’s behavior is
governed by their principles and norms which in turn affects communication. At the onset,
communication ethics pertains to the moral good present in any form of social
communication. This embraces interpersonal communication, mass mediated
communication, and digital communication and the like.
Communication ethics concerns not only the individual, but is of great concern to
businesses, corporations, and professional entities. A business with unethical
communication practices is not as effective as one with ethical communication practices.
According to Laserna (2012), to purposely comprehend the communication ethics,
the following principles of ethical communication should be stressed:
1. Advocate truthfulness, accuracy, honesty and reason as essential to the
integrity of communication;
2. Endorse freedom of expression, diversity of perspective, and tolerance of
decency to achieve the informed and responsible decision-making fundamental
to a civil society;
3. Strive to understand and respect other communicators before evaluating and
responding to their messages;
4. Promote access to communication resources and opportunities as needed to
fulfill human potentials and contribute to the well being of families, communities
and society;
5. Promote communication climates of caring and mutual understanding that
respect the unique needs and characteristics of individual communicator;
6. Condemn communication that degrades individuals and humanity through
distortion, intimidation, coercion and violence through expression of intolerance
and hatred;
7. Being committed to the courageous expression of personal conviction in pursuit
of fairness and justice;
8. Advocate sharing information, opinions and feelings when facing significant
choices while also respecting privacy and confidentiality; and
9. Accept responsibility for short-and long-term consequences for our own
communication and expect the same of others.
HOW TO BE AN EFFECTIVE COMMUNICATOR?
1. Care about your communication success. Most of your communication has a
purpose or goal. Whether the purpose is to simply share ideas, to influence other
people’s outlook in life, or just to say hello to a friend, your effectiveness as
communicator will largely depend on others believing that you undeniable care
about them and that you care about what you are telling to them.

2. Know what you are talking about. Listeners are likely to pay attention to the
speaker who has the facts to share, who is learned about the given topic, and who
unmistakably comprehends the situation. To easily catch the attention of your
listeners and to transmit the importance of your topic and your views, pad your
thoughts and opinions with wisdom and authority.

3. Be organized. When the listeners cannot chart out what the speaker says, they
tend to lose interest and even patience hastily. By observing a coherent pattern of
organization of ideas, you allow your listeners to understand quickly and
effortlessly the pieces of information that you convey or communicate.
4. Use language well. Listeners have the desired interest listening to a speaker who
has competence in speaking much more a skillful command of language. To
communicate effectively, choose your words carefully and put them together in a
dynamic and influential manner.

5. Use effective nonverbal symbols. The more commendably you utilize nonverbal
symbols, the more powerful your presentation will be. The use of body movements
such as facial expressions, bodily gestures, body stance of posture and
paralanguage will enforce your communications, mediated communication, and
digital communication and the like.

6. Listen carefully. Basically, the best speakers are those who are considered as
active listeners. By listening carefully, you can acquire more and therefore respond
accurately to your listeners. Effective listening will allow you to recognize when
your listeners are not grasping your message. It will also help to think about
various ways of communicating well with your listeners.

GUIDELINES FOR EFFECTIVE COMMUNICATION


For the speaker to communicate well with his listeners, the following guidelines in
communication should be thought of:
1. Identify and explain the principles of communication.
2. Internalize the real essence of the ethical standards of communication.
3. Know the various ways of becoming an effective communicator.
4. Follow the basic guidelines for effective communication.
SOURCE: PURPOSIVE COMMUNICATION BY Bermudo, Pedrito Jose, et
al,(2018).

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