PROJECT REPORT

ON
“A STUDY OF ONLINE SHOPPING
BEHAVIOUR OF CONSUMERS”

Session: 2018-2020

(SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF THE

DEGREE OF MASTER’S IN BUSINESS ADMINISTRATION)

Submitted To: Submitted by:

Dr. Rohit Bansal Pooja
Assistant professor 18/MBA/31

VAISH COLLEGE OF ENGINEERING, ROHTAK

AFFILIATED TO
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 MAHARSHI DAYANAND UNIVERSITY, ROHTAK

DECLARATION

I pooja a student of Semester 4th, Master of Business Administration college Roll

No.18/MBA/31 of VCOE , Under the Maharishi Dayanand University, Rohtak declare
that the Project Report entitled A STUDY OF ONLINE SHOPPING BEHAVIOUR
OF CONSUMERS being submitted by me is an original piece of my research under
the Supervision of Dr. Rohit Bansal Professor. The matter presented has not been
copied from any other existing report. However, extracts of any literature which has
been used for this report has been duly acknowledged providing details of such
literature in the references. In addition, this Project Report has not been submitted for
the fulfillment of the requirements for the award of any other Degree or Diploma to any
other college/ institution/ university.

Signature of the candidate

………………….

Pooja

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 ACKNOWLEDGEMENT

I acknowledge the sincere assistance provided to me from several rather

unexpected quarters during the course of execution of this study. It would be
a mammoth task to place on record my gratitude to each one of them but a
wholehearted attempt would be made nevertheless, least I be branded
ungrateful.

I deeply thankful to Dr. Rohit Bansal professor his encouragement,

affections, valuable advice and guidance that helped me to complete this
project successfully

Signature of the candidate

………………….

Pooja

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 EXECUTIVE SUMMARY

The growing use of Internet in India provides a developing prospect for online
shopping. If E- marketers know the factors affecting online Indian behavior, and the
relationships between these factors and the type of online buyers, then they can further
develop their marketing strategies to convert potential customers into active ones, while
retaining existing online customers. This project is a part of study, and focuses on
factors which online Indian buyers keep in mind while shopping online. This research
found that information, perceived usefulness, ease of use; perceived enjoyment and
security/privacy are the five dominant factors which influence consumer perceptions of
Online purchasing. Consumer behavior is said to be an applied discipline as some
decisions are significantly affected by their behavior or expected actions. The online
purchasing behavior of online shoppers and factor influencing online shopping behavior
and its future perspective. Internet is changing the way consumers shop and buy goods
and services, and has rapidly evolved into a global phenomenon. Many companies have
started using the Internet with the aim of cutting marketing costs, thereby reducing the
price of their products and services in order to stay ahead in highly competitive markets.
Companies also use the Internet to convey, communicate and disseminate information,
to sell the product, to take feedback and also to conduct satisfaction surveys with
customers.

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 1. TABLE OF CONTENTS
CHAPTER- 1 INTRODUCTION TO THE PROJECT 7-9
1.1 INTRODUCTION
1.2 CHAPTER- 2 HISTORY OF ONLINE SHOPPING 09-11
CHAPTER- 3 ONLINE SHOPPING SITES 11-28
1.3 3.1 SNAPDEAL.COM
1.4 3.2 AMAZON.COM
1.5 3.3 EBAY.COM
1.6 3.4 FLIPKART.COM
1.7 CHAPTER- 4 4.1 OBJECTIVES 28
1.8 4.2 SCOPE 29
1.9 4.3 RESEARCHMETHODOLGY 29-31
1.10 4.4 LITERATURE REVIEW 31-34
1.11 CHAPTER- 5 DATA ANALYSIS AND INTERPRETATION 34-
36
1.12 5.1 DATA ANALYSIS
1.13 5.2 ANALYSIS OF DATA
1.14 5.3 QUESTIONNAIRE
1.15 CHAPTER- 6 FINDINGS,CONCLUSION,LIMITATIONS AND
RECOMMENDATIONS 36-38
1.16 6.1 FINDINGS
1.17 6.2 CONCLUSION
1.18 6.3 LIMITATIONS
1.19 6.4 RECOMMENDATIONS
1.20 CHAPTER- 7 BIBLIOGRAPHY AND ANNEXUR

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 Introduction

1. INTRODUCTION TO THE PROJECT

2. INTRODUCTION Internet is changing the way consumers shop and buy goods and services, and has
rapidly evolved into a global phenomenon. Many companies have started using the Internet with the
aim of cutting marketing costs, thereby reducing the price of their products and services in order to
stay ahead in highly competitive markets. Companies also use the Internet to convey communicates
and disseminate information, to sell the product, to take feedback and also to conduct satisfaction
surveys with customers. Customers use the Internet not only to buy the product online, but also to
compare prices, product features and after sale service facilities the will receive if they purchase the
product from a particular store. Many experts are optimistic about the prospect of online business. In
addition to the tremendous potential of the E-commerce market, the Internet provides a unique
opportunity for companies to more efficiently reach existing and potential customers. Although most
of the revenue of online transactions comes from business-to-business commerce, the practitioners of
business-to-consumer commerce should not lose confidence .It has been more than a decade since
business-to-consumer E-commerce first evolved. Scholars and practitioners of electronic commerce
constantly strive to gain an improved insight into consumer behavior in cyberspace. Along with the
development of E-retailing, researchers continue to explain E- consumers behavior from different
perspectives. Many of their studies have posited new emergent factors or assumptions which are
based on the traditional models of consumer behavior, and then examine their validity in the Internet
context.

3. ONLINE SHOPPING IN INDIA The birth and growth of Internet has been the biggest event of the
century. E-commerce in India has come a long way from a timid beginning in the 1999-2000 to a
period where one can sell and find all sorts of stuff from a high end product to a meager peanut

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 online. Most corporations are using Internet to represent their product range and services so that it is
accessible to the global market and to reach out to a larger range of their audience. Computers and
the Internet have completely changed the way one handles day-to-day transactions; online shopping
is one of them. The Internet has brought about sweeping changes in the purchasing habits of the
people. In the comfort of one's home, office or cyber cafe or anywhere across the globe, one can log
on and buy just about anything from apparel, books, music, and jewellery to digital cameras, mobile
phones, MP3 players, video games, movie tickets, rail and air tickets. Ease, simplicity, convenience and
security are the key factors turning the users to buy online. It is a fact that a great online shopping
revolution is expected in India in the coming years. There is a huge purchasing power of a youth
population aged 18-40 in the urban area.

4. FEW FACTORS THAT BOOST ONLINE SHOPPING IN INDIA  Rapid growth of cybercafés across India 
Access to Information  The increase in number of computer users  Reach to net services through 
Middle-class population with spending power is growing. There are about 200 broadband million of
middle-class population good spending powers. These people have very little time to spend for
shopping. Many of them have started to depend on internet to satisfy their shopping desires.  FEW
FACTS ABOUT ONLINE SHOPPING The figures from IAMAI show that the internet users in India will
grow to 300 million by 2013. Around 25% of regular shoppers in India are in the 18-25 age groups, and
46% are in the 26-35 year range.  Indian online matrimonial sector is worth around $230 million. 
Worldwide E-commerce is only growing at the rate of 28%, since India being a younger market, the
growth of e-commerce is expected at 51% in the coming years.

5. In line with global trends finally India has also started shopping online these days. As per the study by
IAMAI online shopping in India has rose from $11million in 1999-2000 to $522 million in 2007 and it is
expected to rise above $700 million by end March 2013. In 2013, the e-retail segment was worth
US$2.3 billion. About 70% of India's e-commerce market is travel related.According to Google India,
there were 35 million online shoppers in India in 2014 Q1 and is expected to cross 100 million mark by
end of year 2016. CAGR vis-à-vis a global growth rate of 8–10%. Electronics and Apparel are the
biggest categories in terms of sales. According to a study conducted by the Internet and Mobile
Association of India, the e-commerce sector is estimated to reach Rs. 211,005 crore by December
2016. The study also stated that online travel accounts for 61% of the e-commerce market. By 2020,
India is expected to generate $100 billion online retail revenue out of which $35 billion will be through
fashion e-commerce. Online apparel sales are set to grow four times in coming years.  CHANGING

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 ATTITUDE TOWARDS ONLINE SHOPPING “Awareness, Future Demand Focus for Emerging Markets &
Current Issues” Malls springing up everywhere and yet people are E-shopping! And not in small
numbers either. Consumers are more rational nowadays and have ability to get the choices from the
market. Awareness among the consumers is spread through internet. The number of internet users is
increasing day by day which attracts people who have an option to buy online. It was never thought
that Indians would go in for e-shopping in such a big way. Ticketing, travel bookings and even books
and movies seem fine to buy online. Knowing that in India sizes vary from brand to brand and quality
is inconsistent, even of some electronic items, how is it that there are people buying these items
online? In India there are some segments of people who have not yet tried purchasing over internet.

6. Here is the few reason why internet shopping is preferable: 1. Convenience Online stores are usually
available 24 hours a day, and many consumers have Internet access both at work and at home. Other
establisht such as internet cafes and schools provide access as well. A visit to a conventional retail
store requires travel and must take place during business hours. 2. Information and reviews Online
stores must describe products for sale with text, photos, and multimedia files. Some stores even allow
customers to comment or rate their items. There are also dedicated review sites that host user
reviews for different products. Reviews and now blogs gives customers the option of shopping
cheaper organize purchases from all over the world without having to depend on local retailers. 3.
Home delivery concept In any case, home delivery is a concept that Indians are familiar with and love.
The mall craze has started only now. Earlier it was a choice between sweating it out in small crowded
markets, or asking a friendly neighborhood kirana (grocer) to deliver groceries home and this system is
still thrthrivin Increase in the Internet users Increasing penetration of Internet connectivity and PCs
has led to an increase in the Internet users across India. The demographic segments that have
witnessed maximum growth comprise college going students and young persons. These segments are
the users of advanced applications and technologies online and are most likely to be heavy E-
Commerce users. 5. Increase in the number of buyers and sellers The success of a marketplace
depends on the presence of a large number of buyers and a large number of sellers. In addition to
online buyers, many offline stores have begun to sell their products in the online marketplace. The
greater the number of sellers and buyers, the faster the market grows.

7. HISTORY OF ONLINE SHOPPING

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 8. HISTORY OF ONLINE SHOPPING Online shopping is a form of electronic commerce whereby consumers
directly buy goods or services from a seller over the Internet without an intermediary service. An
online shop, e-shop, e-store, Internet shop, web-shop, web-store, online store, or virtual store evokes
the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre.
The process is called business-to-consumer (B2C) online shopping. When a business buys from
another business it is called business-to-business (B2B) online shopping. 1979 Videotexwas being
researched since much earlier for supplying the end users with textual information. Much work was
done in UK on videotext, it was a two way message service and developed basically for information
sending where “many companies” were interested in, but on the backdrop of all that Michael Aldrich
in 1979 gave the “concept of teleshopping” (today online shopping) which revolutionized the way
businesses happen. Same happened in the US around that year with services like The Source and
CompuServe. 1982 Minitel succeeded Videotext as online service making online purchases, check
share market, search telephone directory and could even chat. This is one of the most successful
services before WWW using telephone lines; it was launched in France successfully but in UK as well
but to less success.

9. 1987 With Swreg (offshoot of CompuServe) the community of software developers and shareware
authors got an online market where they could sell their product using “Merchant account”. Thus
online shopping started for then software industry people. 1990 Tim Berners-Lee wrote the World
Wide Web and gave the first browser to view the web which changed most of things; a whole new
revolution started, which till date is ON. 1992 Revolutionary book by J.H. Snider and Terra Ziporyn
namely; Future Shop: How New Technologies Will Change the Way We Shop and What We Buy. St.
Martin’s Press. 1994 Netscape released Navigator browser, later introduced Secure Sockets Layer (SSL)
encryption for secure transaction. Pizza Hut started online ordering on their webpage, cars, bikes and
adult content as well started selling on the internet. 1995 Amazon.com started selling each and
everything online, and along with that Jeff Bezos starts first commercial-free 24 hour, internet-only
radio stations. Then Radio HK and NetRadio start broadcasting. Companies like Dell and Cisco started
using internet in all their transactions. Online auction started by eBay.

10. sucses 1998 United States started selling Electronic postal stamps online wherein they could be
purchased and downloaded for print. 1999 Acquisition of Business.com by e-Companies in US $7.5
million. Napster the peer-to-peer file sharing software launches. Home decorative items started selling
on ATG Stores. 2000 The dot-com bust as we know it today wasn’t something that happened in a day,

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 over speculation for a period of time (approx. 1995-2000) where just the prefix “e-” or “.com” in
names could make stock prices rise at great rates. This saw a great many companies rise and fall.
Many entrepreneurs came up with brilliant plans and most got pretty “generous” venture capitalists,
most of these firms started working on the principle “expand the market and later profits will cover all
present debts and losses.” This speculation was constantly taking the market upwards with NASDAQ
at a peak of 5132.52 points on March 10, 2000. After this the market goes down and with them the
over speculating ones were just wiped off the market. 2002 PayPal the company which offered an
alternative (through internet) to cash or check payment was acquired by eBay for $1.5 billion. CSN
Stores and NetShopswere founded with the concept of domain specific commodity and sprung with
many online stores, going for one item on each website.

11. 2003 Online shopping matures showing to the world their confidence Amazon.com posted first yearly
profit and thus again making presence on the stock market. 2007 Acquisition of Business.com by R.H.
Donnelley for $345 million, making way for bigger players in technology domain. 2012 Tremendous
growth in US in Ecommerce with sales figures touching $204 billion, a decent 17% rise from the
previous year. 2014 Online Retailer – Amazon.com has an estimated turnover on a daily basis is over
US $2.5 trillion with growth rate of 14% annually. EBay having sales of US $1.89 billion, these numbers
alone speak. 2016 average online purchases are expected to increase by 78 percent in 2016 from 66
percent in 2015, due to attractive deals and aggressive marketing of ever-expanding range of
merchandise from clothes to jewellery, from electronics to books," said a study by Assocham and
international accounting firm Price waterhouse Coopers (PwC).

12. website ONLINE SHOPPING SITES

13. Shopping Sites PC Data Online issued top 20 web retailers on January 2001. The chart below is based
on PC Data Online data. (1) Amazon.in Score (4.75) - World leader in e-commerce market recently
started operation in India, Now Indians can buy Books, CDS and Electronic at cheaper price from
Amzon.in. For limited time they offering free shipping.  Amazon Coupons  Amazon Deals & Offers
(2) Flipkart.com – Score (4.78) – Founded in 2004 with only Rs. 400000 now in 2014 tuned over 60,000
Crore company. You can not only buy books online through Flipkart, but also mobile phones & mobile
accessories, laptops, computer accessories, cameras, movies, music, televisions, refrigerators, air-
conditioners, washing-machines, Clothings, Footwears, Accessories, MP3 players and products from a

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 host of other categories. After takeover of letsbuy.com now flipkart is largest player of e-commerce of
India.  Flipkart Coupons  Flipkart Deals & Offers

14. (3) Snapdeal.com -Score (4.90) Snapdeal offers everything from local daily deals on restaurants, spas,
travel to online products deals. They offer you best price with free shipping.  Snapdeal Coupons 
Snapdeal Deals & Offers (4) Paytm.com– Score (5.01) – Started with Mobile Recharge and Bill Payment
website now Paytm selling everything from Home Decor, Clothing, Laptops to Mobile at killer price. In
very short time period Paytm has grown very fastly and able to place under our Top 10 Indian
Shopping Website list.  Paytm Coupons  Paytm Deals & Offers (5) ebay.in -Score (5.02) After almost
6month of dominating at number 1 ebay has come down at number two on indiafreestuff.in list.
EBay.in is the Indian version of the popular online shopping portal eBay.com – world’s online
marketplace. Ebay has a diverse and passionate community of individuals and small businesses. Ebay
offers used and fresh items with a wide network of international shipping. http://www.ebay.in  Ebay
Coupons  Ebay Deals & Offers

15. (6) Jabong.com:- score (5.11) Jabong Fashion & Lifestyle Store offers you great discount on all listed
product. They offers wide range of products from Apparel to Home needs.  Jabong Coupons 
Jabong Deals & Offers (7) Myntra.com :- score (5.16) Myntra.com is leading online retailer of lifestyle
and fashion products. Myntra offers T-shirts, Shoes, watches and more at discounted price.  Myntra
Coupons  Myntra Deals & Offers (8) Shopclues.com:- score (5.55) - Shopclues is famous for their
heavily discounted Jaw Dropping deals. Shopclues is one of the best online stores that offers a wide
variety of cameras, Computer accessories, Mobile, Gift, Jewellery, Cosmetics, toys, clothes, books and
bag. Their Jaw Dropping deal has become most liked deal of 2012.

16.  Shopclues Coupons  Shopclues Deals & Offers (9) Pepperfry.com :- score (5.81)-Pepperfry is one of
leading Indian website in selling lifestyle products ranging from men and womens clothing, home
decor, jewellery, perfumes and cosmetics, furnitures, bags and accessories.  Pepperfry Coupons 
Pepperfry Deals & Offers (10) Homeshop18.com -Score (5.87) here you find large range appliances,
kitchen, cameras, mobiles, laptops, site, Indian, gifts, apparel, buy, online, gifts. And more,
HomeShop18 is a venture of theNetwork18 Group, India’s fastest growing media and entertainment
Group. Network18 operates India’s leading business news television channels – CNBC TV18 and CNBC
Awaaz. HomeShop18 has also launched India’s first 24 hour Home Shopping TV channel. The company

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 has its headquarters in Noida, UP. The website has received the ‘Best shopping site” award from PC
World Magazine in 2008  Homeshop18 Coupons  Homeshop18 Deals & Offers

17. (11) Groupon :-Groupon India launched in 2011 offers Products and Service deals at good discount. 
Groupon Coupons  Groupon Deals & Offers (12) Zovi.com :- Zovi is one stop destination for all
shopping needs from Clothing to Accessories at very reasonable price.  Zovi Coupons  Zovi Deals &
Offers (13) Infibeam.com – India’s Online Shopping Platform offers Buy Mobile Phones, Books,
Apparel, Jewellery, Cameras, Watches, Send Gifts to India, New/ Used Cars & Bikes in India a report
says 40 lakh visits per month by Indians on this site.  Infibeam Coupons  Infibeam Deals & Offers

18. (14) Firstcry.com :- Firstcry.com India’s largest store for Kids selling 70000+ items from 400+ top
International and Indian brands.  Firstcry Coupons  Firstcry Deals & Offers (15)
Shopping.indiatimes.com :- Shopping.Indiatimes.com has a wide array of products that range from
electronic items to products related to health & beauty, home appliances, fashion, music, movies and
games.  Indiatimes Coupons  Indiatimes Deals & Offers (16) Tradus.com – Tradus.in is owned by
ibibo from books to clothes they sell you everything and after buying Buytheprice.com they have
become bigger. Tradus offers the Online Shopping in India to buy Books, Mobiles, Cameras, Watches,
Apparel, Home Appliances, Ipods & Many More at Lowest Price & Free shipping although their
refunding

19. process takes more than expected time and they don’t ship all over India but still at no 3 on our list. 
Tradus Coupons  Tradus Deals & Offers (17) Futurebazaar.com -FutureBazaar.com is owned and
operated by Future Bazaar India Ltd futurebazaar offers you wide range with good price The people of
behind this company are same from bigbazaar, pantaloon and ezone.  Futurebazaar Coupons 
Futurebazaar Deals & Offers (18) Koovs.com:- Koovs offers best offers in dining, luxury, technology,
entertainment, utilities, health care, fashion, travel & adventure and plenty more.  Koovs Coupons 
Koovs Deals & Offers

20. (19) Bestylish.com :- Bestylish is one stop destination for all your footwear shopping, they have good
range with good price.  Bestylish Coupons  Bestylish Deals & Offers (20) Zoomin.com :- Now not
only Photo gifts but also you can buy Camera, Mobile, ‚ Accessories and more from zoomin with
discounted rate.

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 21. 1. SNAPDEAL.COM Snapdeal is an e-commerce company based in India. It is a daily deals' website that
features discount offers across lifestyle segments such as dining, health & beauty, entertainment and
travel. It also offers discounts on products like electronics, perfumes, watches, bags, sunglasses,
apparels and mobile phones. Headquartered in Delhi, Snapdeal.com was launched in February 2010.
The company was founded by KunalBahl, a Wharton graduate and RohitBansal, alumnus of IIT Delhi
who are friends since school. They had agreed that after finishing their studies and gaining required
work experience, they would start a project of their own. Snapdeal.com serves as an advertising
platform for merchants and a discount platform for customers. For the merchants who partner with
Snapdeal, it is a cost-effective channel for acquiring new customers. It also works as a risk-free
alternate marketing channel. From the merchant’s standpoint, they are passing on the customer
acquisition cost in the form of a discount offer.

22. PRODUCT CATEGORIES PROVIDED BYSNAPDEAL.COM Mobiles & Accessories Men’s & Women’s
Apparel Watches, Bags & Accessories Electronics & Cameras Computers & Peripherals Perfumes,
Beauty & Health Jewelry Books & Movies Footwear Home, Kitchen & Appliances Infants, Kids & Toys
Sports & Hobbies Travel Packages Adventure & Entertainment Terms of Sale, Website Terms of Use,
Privacy Policy This 'User Agreement', which is intended to be a legally binding contract between you
and us, contains the following:  Terms of Sale: this governs your purchase and use of the
coupons/vouchers.  Website Terms of Use: this governs the access and use of the Website.

23. Privacy Policy: this governs the use of your personal information we collect. You agree that you are of
legal age to enter into binding contracts, have read, understood and are bound by the User
Agreement. If you do not want to be bound by this User Agreement, you should not use this Website
or conduct any sale/purchase transaction. References to "you", "User" shall mean the end user
accessing the Website, its contents and using the Functionalities offered through the Website,
"Service Providers" mean independent third party service providers or merchants, and "we", "us",
"Jasper InfoTech" and "our" shall mean Jasper InfoTech Pvt. Ltd.

24. A. TERMS OF SALE  The Voucher you purchase is redeemable for goods or services by the seller of
such goods and services, or the Service Provider. The Service Provider, not Jasper, is the seller of the
goods and services and is solely responsible for redeeming any Voucher you purchase.  The Voucher
shall have the necessary redemption instructions on it. The Vouchers may have an offer period, or
expiry date, mentioned on it. You shall use it accordingly.  Unless otherwise stated, you will not be

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 entitled to receive credit or cash-back for whatever value of the Voucher you don't use.  Unless
otherwise stated, you cannot combine the Voucher offer with other special offers or promotions that
may be on.  Unless there is something wrong with the purchase or an error attributable to us, we do
not offer refunds. Vouchers once sold are non-refundable, whether you use it or not.  Neither Jasper
nor the Service Provider shall have any liability in the event you lose your Voucher at the Service
Provider venue.  Jasper is merely the aggregator of deals and issuer of usable Vouchers. The
Vouchers and the deals are the property of the respective third party Service Provider.  As such,
Service Provider shall be fully responsible for any and all injuries, illnesses, damages, claims, liabilities
and costs suffered by or in respect of a customer, caused in whole or in part by the Service Provider.

25. 1. Snapdeal.Com Return Policy There could be certain circumstances beyond our control where you
could receive a damaged / defective product or a product that is not the same as per your original
order. We will replace the product to your satisfaction at no extra cost. In such circumstances we
would request you to get in touch with our Customer Service Team through one of the below channels
and they will guide you on the next steps for the same  24 hour call centre.  Or by filling up the
'contact us' form using the following link http://www.snapdeal.com/info/contactus  Or by sending an
email at [email protected] Before accepting shipment, kindly ensure that the product's packaging is
not damaged or tampered. If you observe that the package is damaged or tampered, we would
request you to refuse to accept delivery and inform us as soon as possible. The return process of the
product can be restricted depending on the nature and category of the product. Conditions for return:
 Please notify us of receipt of a Damaged / Defective product within 48 hours of delivery. If you are
unable to do so within 48 hours, there shall be no liability of Snapdeal.com to replace the order 
Products/Items should be UNUSED.  Snapdeal.com will arrange pickup of the damaged/defective
product through its own logistics partner. In the event of Snapdeal.com not being able to get the
pickup arranged, you will need to send the product using one of the reputed couriers in their area.

26.  Courier freight charges reimbursement will be as SD cash, if any and up to a maximum as defined by
our logistics team.  Products should be returned in their original packaging along with the original
price tags, labels and invoices.  It is advised that the return packets should be strongly and
adequately packaged so that there is no further damage of goods in transit.  The returned goods are
subject to verification and checks from Snapdeal.com team to judge the legitimacy of the complaint
Refunds: We will process the refund after receipt of the product by Snapdeal.com. Refund will be
processed based on the mode of payment of the order  Orders paid online will be refunded within 7-

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 21 working days  For COD payments, we will send a refund cheque. 2. Bulk Order CancellationPolicy 
Snapdeal reserves the right to cancel any orders that classify as 'Bulk Order' as per internal criteria 
Any SD cash or Promo Code used for placing the 'Bulk Order' will not be refunded as per our
cancellation policy  Some of the reasons that an order is classified as 'Bulk Order' are listed below 
Where it is felt that the products ordered are not for self-consumption but for further sale  Multiple
orders placed for same product at the same address

27.  Bulk quantity of the same product ordered  Invalid address given in order details  Any malpractice
is used to place the order 2. AMAZON.COM Amazon.com is an American multinational electronic
commerce company with headquarters in Seattle, Washington, United States. It is the world's largest
online retailer. The company also produces consumer electronics - notably the Amazon Kindle e-book
reader - and is a major provider of cloud computing services. Amazon has separate retail websites for
the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan
and China, with international shipping to certain other countries for some of its products. It is also
expected to launch its websites in Poland, Netherlands and Sweden. Jeff Bezos incorporated the
company (as Cadabra) in July 1994, and the site went online as amazon.com in 1995. Amazon.com
started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software,
video games, electronics, apparel, furniture, food, toys, and jewelry. The company was founded in
1994, spurred by what Bezos called his "regret minimization framework", which he described as his
effort to fend off regret for not staking a claim in the Internet gold rush.

28. The company began as an online bookstore. While the largest brick-and-mortar bookstores and mail-
order catalogs might offer 200,000 titles, an online bookstore could sell far more. Bezos wanted a
name for his company that began with "A" so that it would appear early in alphabetic order. He began
looking through the dictionary and settled on "Amazon" because it was a place that was "exotic and
different" and it was the river he considered the biggest in the world, as he hoped his company would
be. Since 2000, Amazon's logotype is an arrow leading from A to Z, representing customer satisfaction.
A goal was to have every product in the alphabet. PRODUCT CATEGORIES PROVIDED BY
AMAZON.COM Books Movies, Music & Games Electronic & Computers Home, Garden & Tools Pet
Products Grocery, Health & Beauty Kitchen & Dining Furniture & Decor Toy, Kids & Baby Clothing,
Shoes & Jewelry Sports & Outdoors, Automotive & Industrial

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 29. TERMS OF USE This is an agreement between the consumer and amazon digital services, inc. before
using the amazon games and software downloads service (the "games and software service"), please
read these terms of use, all rules and policies related to the games and software service (including, but
not limited to, any specific rules or usage provisions specified on any applicable product, application or
service detail page or in any link from a detail page), the amazon.com privacy notice at
http://www.amazon.com/privacy and the amazon.com conditions of use at
http://www.amazon.com/conditionsofuse (collectively, this "agreement"). If you use the games and
software service, you will be bound by the terms of this agreement. Copyright Complaints Amazon
respects the intellectual property of others. If you believe that your work has been copied in a way
that constitutes copyright infringement, please follow our Notice and Procedure for Making Claims of
Copyright Infringement. Risk of loss All items purchased from Amazon are made pursuant to a
shipment contract. This means that the risk of loss and title for such items pass to you upon our
delivery to the carrier. Returns, Refunds and Title Amazon does not take title to returned items until
the item arrives at our fulfillment center. At our discretion, a refund may be issued without requiring a
return. In this situation, Amazon does not take title to the refunded item. For more information about
our returns and refunds.

30. DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY This site and all information, content,
materials, products (including software) and services included on or otherwise made available to you
through this site are provided by Amazon on an "as is" and "as available" basis, unless otherwise
specified in writing. Amazon makes no representations or warranties of any kind, express or implied,
as to the operation of this site or the information, content, materials, products (including software) or
services included on or otherwise made available to you through this site, unless otherwise specified
in writing. You expressly agree that your use of this site is at your sole risk. To the full extent
permissible by applicable law, Amazon disclaims all warranties, express or implied, including, but not
limited to, implied warranties of merchantability and fitness for a particular purpose. Amazon does
not warrant that this site; information, content, materials, products (including software) or services
included on or otherwise made available to you through this site; their servers; or electronic
communications sent from Amazon are free of viruses or other harmful components. Amazon will not
be liable for any damages of any kind arising from the use of this site or from any information,
content, materials, products (including software) or services included on or otherwise made available
to you through this site, including, but not limited to direct, indirect, incidental, punitive, and

16
 consequential damages, unless otherwise specified in writing. Certain state laws do not allow
limitations on implied warranties or the exclusion or limitation of certain damages. if these laws apply
to you, some or all of the above disclaimers, exclusions, or limitations may not apply to you, and you
might have additional rights.

31. TERMS AND CONDITIONS Each item in your order is sold by Amazon Export Sales, Inc. ("Amazon
Export") or the merchant that the item is specified as sold by ("Merchant"). Those items for shipment
to countries outside of the U.S. may be subject to taxes, customs duties and fees levied by the
destination country ("Import Fees"). The recipient of the shipment is the importer of record in the
destination country and is responsible for all Import Fees. With respect to each item for which Import
Fees have been calculated, you authorize Amazon Export or Merchant (as applicable) to designate a
carrier ("Designated Carrier") to act as your agent with the relevant customs and tax authorities in the
destination country, to clear your merchandise, process and remit your actual Import Fees for such
item. "Import Fees Deposit" represents an estimate of the Import Fees that will be levied on the items
in your order for shipment to countries outside of the US. By placing your order, you agree to allow
Amazon Export and/or Merchant (as applicable) to collect the Import Fees Deposit for the applicable
items in your order. This deposit will be used, on your behalf, to reimburse the Designated Carriers for
the import fees that they have paid on your behalf to the appropriate authorities of the destination
country. You further agree that the Designated Carriers may disclose to Amazon Export or Merchant
(as applicable) the amount of actual Import Fees levied on the item you have purchased from Amazon
Export and/or Merchant ("Actual Import Fees"). In the event that the Import Fees Deposit exceeds the
Actual Import Fees, Amazon Export or Merchant (as applicable) will refund the difference to you.

32. In the case of gifts or other purchases made on behalf of another recipient, you also agree to grant the
foregoing authorizations on behalf of the recipient designated in your order. To obtain details
regarding the Actual Import Fees, or to obtain documentation or receipts in connection with customs
clearance, you may contact the Carrier specified in your shipment confirmation e-mail. These terms
and conditions are in addition to the standard Conditions of Use of the Amazon website. Pursuant to
those terms, title and risk of loss for the items transfer to the recipient upon delivery to the common
carrier in the United States. Please note that Merchants participating in the International Direct
program may have policies that differ from Amazon Export's terms and conditions. For items you have
purchased from a Merchant, please see the applicable Merchant's policies for any other terms and
conditions that may apply to your purchase of such items.

17
 33. 3. EBAY.COM EBay is an American multinational internet consumer-to-consumer corporation that
manages eBay.com, an online auction and shopping website in which people and businesses buy and
sell a broad variety of goods and services worldwide. Founded in 1995, eBay is one of the notable
success stories of the dot-com bubble; it is now a multi-billion dollar business with operations
localized in over thirty countries. EBay expanded from its original "set-time" auction format to include
"Buy It Now" standard shopping; shopping by UPC, ISBN, or other kind of SKU; online classified
advertisements; online event ticket trading; online money transfers and other services. The online
auction website was founded as Auction Web in San Jose, California, on September 5, 1995, by
French-born Iranian-American computer programmer Pierre Omidyar as part of a larger personal site
that included, among other things, Omidyar's own tongue-in-cheek tribute to the Ebola virus. One of
the first items sold on eBay was a broken laser pointer for $14.83. Astonished, Omidyar contacted the
winning bidder to ask if he understood that the laser pointer was broken. In his responding email, the
buyer explained: "I'm a collector of broken laser pointers."The frequently repeated story that eBay
was founded to help Omidyar's fiancée trade Pez candy dispensers was fabricated by a public relations
manager in 1997 to interest the media, which were not interested in the company's previous
explanation about wanting to create a "perfect market". This was revealed in Adam Cohen's 2002
book, The Perfect Store, and confirmed by eBay.

34. PRODUCT CATEGORIES PROVIDED BY EBAY.COM Fashion Motors Electronics Collectibles & Art Home,
Outdoors & Décor Entertainment Deals & Gifts Sporting Goods

35. TERMS AND CONDITIONS  These Terms and Conditions are between you, the registered user of
www.ebay.in ("eBay. in") who wish to buy the goods as appearing in the listing on this webpage of
eBay. in Global Easy Buy Micro Site ("Listed Goods") and i2c World Inc., a company incorporated under
the laws of United States of America having its principal place of business at 59 West 37 th Street,
New York New York 10018, USA (hereinafter referred to as "International Reseller") and governs Your
purchases of Listed Goods from International Reseller on eBay. in Global Easy Buy Micro Site and
related payments for the same using Paisa Pay Facility on eBay. in.  You must read, agree with and
accept all of the terms and conditions contained in these Global Buying Terms, as these terms
constitute your legal and contractual obligations towards International Reseller for using eBay. in
Global Easy Buy Micro Site for buying Listed Goods. These Global Buying Terms are in addition to any
other terms and conditions mentioned in the item description page of the Listed Goods.  These
Global Buying Terms shall be effective and binding upon your 'acceptance'. 'Acceptance' shall mean

18
 Your affirmative action in clicking on the 'Buy It Now' or on 'Bid' or on the 'continue' button as
provided on this webpage or such other actions that implies Your acceptance including without
limitation making a buying offer and/or making or attempting to make any payments thereto. If You
do not agree or are not willing to be bound by the terms and conditions of these Global Buying Terms
please do not click on the "Buy It Now" or on 'Bid' or on the "continue" button and do not seek to
obtain access to or otherwise undertake any activity on this webpage in relation to Listed Goods.

36.  Disclaimer of warranties: International Reseller Disclaims Any And All Warranties or Representation
Express or Implied, Including, But Not Limited To, The Implied Warranties of Merchantability, Title,
Non-Infringement and Fitness for a Particular Purpose. In No Event Shall International Reseller Be
Liable For Any Consequential, Indirect, Special Or Punitive Damages, Interest Or Lost Profits, Even If
Advised Of The Possibility Thereof.  Limitation of Liability: International Reseller Shall Not Be Liable
To You For Any Indirect, Incidental, Consequential, Punitive Or Special Damages, Arising Out Of Or
Related To These Global Buying Terms Or In Manner Relating To Buying, Reselling, Packing, Storing,
Customs Clearance, Shipment Etc. Of The Listed Goods Including, Without Limitation, Damages For
Loss Of Business Profits, Business Interruption, Loss Of Business Information Whether In An Action In
Contract Or Tort, Product Liability, Statute, Equity, And The Like, Even If International Reseller Has
Been Advised Of The Possibility Of Such Damages. International Reseller Shall Be Cumulatively Liable
To You To Only Refund You A Maximum Of The Amount Actually Paid By You To International Reseller
For Buying The Listed Goods.  Invitation to offer, offer and acceptance: The Listed Goods displayed on
this webpage and other details thereto are the invitation to offer made by International Reseller to
You. Upon acceptance of these Global Buying Terms, on paying advance purchase consideration to
International Reseller through eBay. in Paisa Pay Facility You shall be deemed to have accepted such
invitation to offer and thereby Your action (paying advance purchase consideration to International
Reseller through eBay. in Paisa Pay Facility) shall deem to be an offer to International Reseller to buy
the Listed Goods from eBay.com Seller and resell

37.  the same to You in accordance with these Global Buying Terms, the Foreign Exchange Management
Act, 1999 ("FEMA") and the regulations made there under and other terms and conditions mentioned
on this webpage or in relation to Listed Goods. International Reseller may at its sole discretion accept
or reject your offer without assigning any reasons whatsoever. If International Reseller accepts your
offer, the International Reseller will purchase the Listed Goods from eBay.com Seller on eBay.com and
shall resell the same to you in accordance with FEMA and the regulations made there under. If

19
 International Reseller rejects your offer, the International Reseller will refund the advance purchase
consideration to you through eBay. inPaisa Pay Facility or such other means as may be deemed
appropriate by International Reseller and such refund shall be made in reasonable time but no later
than fifteen (15) days of the date of Your accepting the invitation to offer and making a consequent
offer. You shall not be entitled and International Reseller shall not be liable to pay you any interest on
the advance purchase consideration in any circumstances whatsoever.  Delivery, Title & Risk of Loss:
Subject to the clearance of the Indian customs authorities, International Reseller will ensure Listed
Goods are delivered to the location specified by You at eBay. In / eBay.in Global Easy Buy Micro Site
within reasonable time and in accordance with the rules of eBay.in. Without prejudice to the rights of
International Reseller as a unpaid seller to the extent of any entry taxes, octroi or municipal taxes
levied in any part of India before delivering the goods to You, the title to goods passes to You when
International Reseller has repacked the goods at its warehouse outside India and tendered the goods
to the shipping agent for delivery to You or your agent. However, the goods will remain in the custody
of International Reseller till the same are delivered to You at the address designated by You on eBay.
in and/or in eBay.in Global EasyBuy Micro Site.

38.  Mode of receipt of advance purchase consideration: International Reseller will accept your payments
through its designated payment collection agent in India who is registered with Paisa Pay Facility of
eBay.in. International Reseller will only purchase your items upon your payment being approved by
Paisa Pay.  Price of goods and extra costs: The price of the goods as displayed on this webpage is all
inclusive price but shall exclude any entry taxes, octroi or municipal taxes levied in any part of India
before delivering the goods to You, which shall be paid by You to the International Reseller and/or its
agents / service provider / contractor / sub-contractor in India before the goods are delivered to You.
If you refuse or fail to make the full payment of the extra costs then the International Reseller or its
agents or service providers or contractors or sub- contractors in India shall be entitled to sell, liquidate
or otherwise deal with the goods in any manner whatsoever to recover this extra costs.  Export and
Import: You agree and acknowledge that Your acceptance of invitation to offer and International
Reseller's consequent acceptance of your buy offer/order will result into an import into India. The
International Reseller shall be the exporter for the purpose of import of goods into India and you shall
be the importer for the same purpose. You hereby authorize International Reseller to appoint a
customs clearance and forwarding agent to pay customs duties and other duties, taxes and levies for
import of goods into India in accordance with FEMA and the regulations made there under and the

20
 Foreign Trade Policy and delivery of goods to You and such other activities as may be necessary to
clear the goods from customs department. You shall provide all required and appropriate papers,
documents, permits, approvals; licenses, sanctions etc. and such other assistance as may be required
by

39.  International Reseller or its agent, service providers or contractors/sub-contractors in India for
clearing the goods from customs and/or required by any statutory authority in India. International
Reseller does not warrant or guarantee that the goods shall always be cleared by customs authority in
India and the taxes, duties and levies charged by customs or other statutory authorities or the
valuation thereto shall be accurate and correct and would not be disputed / challenged / revised by
them.  By accepting these Global Buying Terms and/or making any buying activity on this webpage of
eBay.in Global Easy Buy Micro Site or making any payments through PaisaPay Facility You hereby
agree to observe full compliance with all the applicable laws, rules, regulations, guidelines etc.
whether applicable in India or outside India as amended from time to time, including without
limitation Reserve Bank of India Act, 1934 and rules made there under, Prevention of Money
Laundering Act, 2002 and the rules made there under, Foreign Exchange Management Act, 1999 and
the rules and regulations made there under; Customs Act, 1962 and the rules made there under,
Foreign Trade Policy, Income Tax Act, 1961, item or goods specific laws, rules, regulations and
guidelines in India and also with Your agreement with eBay.in Site with respect to any use of eBay.in
Global Easy Buy Micro Site and/or any buying and payment activity on eBay.in Global Easy Buy Micro
Site and Paisa Pay Facility and/or any import into India and/or with limitations or restrictions, if any, to
end use of any goods being bought or imported as such.  Indemnification: You shall indemnify,
defend and hold harmless International Reseller, its subsidiaries and affiliates, their respective,
owners, directors, officers, employees, sub- licensees, users, customers, agents, attorneys, affiliates,
successors, and assigns

40. ("Indemnified Parties") from any and all claims, losses, liabilities, damages, suits, actions, government
procedures, taxes, penalties or interest, associated auditing and legal expenses and other costs
incurred by the Indemnified Parties (including reasonable attorneys' fees and costs of suit) arising
from any breach of these Global Buying Terms whether the said breach is willful or otherwise.

41. 4. FLIPKART.COM Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka.

It was started by two IIT graduates, Sachin Bansal and Binny Bansal, in the year 2007. They were

21
 working in Amazon.com previously. Earlier, Flipkart mainly dealt with books but now, it has expanded
to electronic goods and a variety of other products. Flipkart was founded in 2007 by Sachin Bansal and
Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They worked for Amazon.com
before quitting and founding their own company. Initially they used word of mouth marketing to
popularize their company. A few months later, the company sold its first book on flipkart.com—John
Woods' Leaving Microsoft to Change the World. Today, as per Alexa traffic rankings, Flipkart is among
the top 30 Indian Web sites and has been credited with being India's largest online bookseller with
over 11 million titles on offer. Flipkart broke even in March 2010 and claims to have had at least 100%
growth every quarter since its founding. The store started with selling books and in 2010 branched out
to selling CDs, DVDs, mobile phones and accessories, cameras, computers, computer accessories and
peripherals, and in 2011 Pens & stationery, other electronic items such as home appliances, kitchen
appliances, personal care gadgets, health care products etc. Further in 2012, Flipkart added A.C, Air
coolers, School supplies, Office supplies, Art Supplies & life style products to its product portfolio.
Today, Flipkart employs over 4500 people.

42. PRODUCT CATEGORIES PROVIDED BY FLIPKART.COM Books Mobiles & Accessories Computers Gaming
Movies & TV Shows Music, CDs, DVDs & Vinyl TV, Video & MP3 Players Personal & Health Care Home
& Kitchen Pens & Stationary Fragrances

43. Terms & Conditions Operating Agreement This Agreement contains the complete terms and
conditions that apply to an individual's or entity's participation in the Flipkart.com(A unit of WS Retail
Services Pvt Ltd) Associates Program (the "Program""Program"). As used in this Agreement, "we",
"us", or "our" means WS Retail Services Pvt Ltd or any of our affiliate companies, as the case may be,
and "you" means the applicant. “Flipkart Site” means, collectively, the flipkart.com web site."Your
site" means any site that you will link to the Flipkart Site (and which you will identify in your Program
application). 1. Enrollment in the Program To begin the enrollment process, you will submit a
complete Program application via the Flipkart Site. We will evaluate your application in good faith and
will notify you of its acceptance or rejection. We may reject your application if we determine (in our
sole discretion) that your site is unsuitable for the Program. Unsuitable sites include, but are not
limited to, those that:  list affiliate links on price comparison sites  advertise affiliate links through
pop-up windows / pop-unders  advertise affiliate links as Flipkart ‘coupon codes’ or special offers 
advertise affiliate links as a cash back offer

22
 44.  use affiliate links in HTML emailers, newsletters or any other form of bulk emails  use affiliate links
on illegal audio/video download sites  promote sexually explicit materials  promote violence 
promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age 
promote illegal activities  Include any trademark of Flipkart.com, Inc. or its affiliates in any
username, group name, or other identifier on any social networking website.  include any colour
combination or layout similar or identical to Flipkart.com, with or without intention to deceive 
Otherwise violate intellectual property rights. 2. Links on Your Site Once you have been notified that
your site has been accepted into the Program, we grant you a revocable, non-exclusive, worldwide,
royalty-free license for the duration of the term of this Agreement, solely for purposes of facilitating
referrals from your site to the Flipkart Site, to provide on your site one or more of the following types
of links to the Flipkart Site:

45.  Product Links: You may select one or more Products to list on your site using a variety of formats
that we make available to you, such as text link format, graphical link format, customizable "widget"
format, or "product preview" link format. A "Product" is any product listed on the Flipkart Site that is
fulfilled by us or on our behalf, a Digital Product (defined below), or any product sold by a third party
seller on the Flipkart Site. For each selected Product, you will display on your site a short description,
review, or other reference. You will be responsible for the content, style, and placement of these
references.  Search Box Link: You may provide an Flipkart Site search box on your site that will permit
your site visitors to view Products that are the results of their search query within the Search Box link
or view results that link directly to a page on the Flipkart Site that contains the results of their search
query. We will provide you with technical specifications describing how to include a Flipkart Site
search box on your site.  General Link to Flipkart Site Home Page: You may provide a general link on
your site to the home page of the Flipkart Site.  Search Results Link: You may provide a link on your
site that will link to a particular search result on the Flipkart Site, the parameters of which will be
determined by you based on search generating alternatives we make available to you. You
acknowledge and agree that you will: (a) not, in connection with this Agreement, display or reference
on your site, any trademark or logo of any third party seller on the Flipkart Site; (b) ensure that any
“Privacy Information” link or Flipkart trademark (either in logo or text form) that we include in a
Special Link is not obscured or altered in any way or made invisible,

46. illegible or indecipherable to visitors of your site; (c) use any data, images, text, or other information
obtained by you from us or the Flipkart Site in connection with this Agreement ("Content") only in a

23
 lawful manner and only in accordance with the terms of this Agreement; (d) not use any Content
relating to any Excluded Merchant or any product sold by any Excluded Merchant; (e) not modify or
alter any Content that consists of a graphic image, other than to resize it. 3. Order Processing We will
process Product orders placed by customers who follow Special Links from your site to the Flipkart
Site. We reserve the right to reject orders that do not comply with any requirements that we
periodically may establish. We will be responsible for all aspects of order processing and fulfillment.
Among other things, we will prepare order forms, process payments, cancellations, and returns, and
handle customer service. We will track sales made to customers who purchase Products by using
Special Links from your site to the Flipkart Site and will make available to you reports summarizing this
sales activity. The form, content, and frequency of the reports may vary from time to time in our
discretion. 4. Referral Fees We will pay you (in accordance with Sections 5 and 6 below) referral fees
on certain Product sales to third parties. For a Product sale to be eligible to earn a referral fee, the
customer must click-through a Special Link on your site to the Flipkart Site and during a single session,
add

47. the Product to his or her shopping cart. The session begins when the customer clicks through a Special
Link on your site to the Flipkart Site and ends upon the first to occur of the following events: (a) 7 days
elapse from the customer's initial click-through, (b) the customer places an order for a Product or (c)
the customer follows a third party link to the Flipkart Site that is formatted with an Associate’s tag. We
will only pay referral fees on eligible Products after order, payment, and shipping. 5. Referral Fee
Schedule During each calendar month, for Qualifying Products sold during sessions initiated through
Special Links on your site, you will earn (subject to the other terms of this Agreement) referral fees in
accordance with the "Fee Structure" described below.  Fee-Structure Subject to the other terms of
this Agreement, you will earn a percentage of Qualifying Revenues (revenues derived by us from
customers as a result of sales of Qualifying Product units sold during sessions initiated through Special
Links on your site, excluding costs for shipping, handling, gift-wrapping, taxes separately stated and
charged to the customer, service charges, rebates, credit card processing fees, returns and bad debt)
set forth in the table below that corresponds to the number of such Qualifying Product units sold
during sessions initiated through Special Links on your site. 6. Referral Fee Payment We will pay you
referral fees on a monthly basis for Qualifying Products shipped in the applicable month.
Approximately 60 days following the end of each calendar month, we will either (a) send you a check

24
 for the referral fees earned, (b) send you a gift card good for purchase of Products through the
Flipkart.com site, subject to our standard terms or

48. conditions. If you select payment via Flipkart.com site gift card, we will accrue and withhold referral
fees until the total amount due is at least Rs 250.00. If you select payment via check, we will accrue
and withhold referral fees until the total amount due is at least Rs 2500.00. 7. Policies and Pricing
Customers who buy products through this Program will be deemed to be our customers. Accordingly,
all of our rules, policies, and operating procedures concerning customer orders, customer service, and
product sales will apply to those customers. We may change our policies and operating procedures at
any time. For example, we will determine the prices to be charged for products sold under this
Program in accordance with our own pricing policies. Product prices and availability may vary from
time to time. Because price changes may affect Products that you have listed on your site, your site
may only show prices when we serve the link in which those prices are displayed. We will use
commercially reasonable efforts to present accurate information, but we cannot guarantee the
availability or price of any particular product. 8. Identifying Yourself as an Associate You may not issue
any press release with respect to this Agreement or your participation in the Program; such action
may result in your termination from the Program. You may not in any manner misrepresent or
embellish the relationship between us and you, or express or imply any relationship or affiliation
between us and you or any other person or entity except as expressly permitted by this Agreement
(including by expressing or implying that we support, sponsor, endorse, or contribute money to any
charity or other cause).

49. 9. Limited License We grant you a nonexclusive, revocable right to use the graphic image and text
described in Section 8 and such other text or images for which we grant express permission, solely for
the purpose of identifying your site as a Program participant and to assist in generating Product sales.
You may not use such image or text in an offline promotion or other offline manner (e.g., in any
printed material, mailing or other document). You may not modify the graphic image or text, or any
other of our images, in any way. We reserve all of our rights in the graphic image and text, any other
images, our trade names and trademarks, and all other intellectual property rights. You agree to
follow our Trademark Guidelines, as those guidelines may change from time to time. We may revoke
your license at any time by giving you written notice. 10. Responsibility for Your Site You will be solely
responsible for the development, operation, and maintenance of your site and for all materials that
appear on your site. For example, you will be solely responsible for:  the technical operation of your

25
 site and all related equipment  ensuring the display of Special Links on your site does not violate any
agreement between you and any third party (including without limitation any restrictions or
requirements placed on you by a third party that hosts your site)  creating and posting Product
descriptions on your site and linking those descriptions to the Flipkart Site catalog

50.  the accuracy and appropriateness of materials posted on your site (including, among other things, all
Product-related materials and any information you include within or associate with Special Links) 
ensuring that materials posted on your site do not violate or infringe upon the rights of any third party
(including, for example, copyrights, trademarks, privacy, or other personal or proprietary rights) 
ensuring that materials posted on your site are not libelous or otherwise illegal. 11. Compliance with
Laws As a condition to your participation in the Program, you agree that while you are a Program
participant you will comply with all laws, ordinances, rules, regulations, orders, licenses, permits,
judgments, decisions or other requirements of any governmental authority that has jurisdiction over
you, whether those laws, etc. are now in effect or later come into effect during the time you are a
Program participant. 12. Term of the Agreement The term of this Agreement will begin upon our
acceptance of your Program application and will end when terminated by either party. Either you or
we may terminate this Agreement at any time, with or without cause, by giving the other party written
notice of termination. Upon the termination of this Agreement for any reason, you will immediately
cease use of, and remove from your site, all links to the Flipkart Site, and all of our trademarks, trade
dress, and logos, and all other materials provided by or on behalf of us to you pursuant hereto or in
connection with the Program. You are eligible to earn referral fees only on sales of

51. Qualifying Products that occur during the term, and referral fees earned through the date of
termination will remain payable only if the related orders are not canceled or returned. We may
withhold your final payment for a reasonable time to ensure that the correct amount is paid. 13.
Modification We may modify any of the terms and conditions contained in this Agreement, at any
time and in our sole discretion, by posting a change notice or a new agreement on the Flipkart Site.
Modifications may include, for example, changes in the scope of available referral fees, referral fee
schedules, payment procedures, and Program rules. If any modification is unacceptable to you, your
only recourse is to terminate this agreement. Your continued participation in the program following
our posting of a change notice or new agreement on the flipkart site will constitute binding
acceptance of the change. 14. Relationship of Parties You and we are independent contractors, and
nothing in this Agreement will create any partnership, joint venture, agency, franchise, sales

26
 representative, or employment relationship between the parties. You will have no authority to make
or accept any offers or representations on our behalf. You will not make any statement, whether on
your site or otherwise, that reasonably would contradict anything in this Section.

52. 15. Limitation of Liability We will not be liable for indirect, special, or consequential damages (or any
loss of revenue, profits, or data) arising in connection with this Agreement or the Program, even if we
have been advised of the possibility of such damages. Further, our aggregate liability arising with
respect to this Agreement and the Program will not exceed the total referral fees paid or payable to
you under this Agreement. 16. Disclaimers We make no express or implied warranties or
representations with respect to the Program or any products sold through the Program (including,
without limitation, warranties of fitness, merchantability, non-infringement, or any implied warranties
arising out of a course of performance, dealing, or trade usage). In addition, we make no
representation that the operation of the Flipkart Site will be uninterrupted or error-free, and we will
not be liable for the consequences of any interruptions or errors. 17. Independent Investigation You
acknowledge that you have read this agreement and agree to all its terms and conditions. You
understand that we may at any time (directly or indirectly) solicit customer referrals on terms that
may differ from those contained in this agreement or operate web sites that are similar to or compete
with your web site. You have independently evaluated the desirability of participating in the program
and are not relying on any representation, guarantee, or statement other than as set forth in this
agreement.

53. Disputes Any dispute relating in any way to the Program or this Agreement in which the aggregate
total claim for relief sought on behalf of one or more parties exceeds Rs 1, 00,000 will be adjudicated
in any state or federal court in Bangalore, Karnataka, and you hereby consent to exclusive jurisdiction
and venue in those courts. You further acknowledge and agree that our rights in the Content are of a
special, unique, extraordinary character, giving them peculiar value, the loss of which cannot be
readily estimated and may not be adequately compensated for in monetary damages. 19.
Miscellaneous This Agreement will be governed by the laws of the Indian Republic and the state of
Karnataka, without reference to rules governing choice of laws. You may not assign this Agreement, by
operation of law or otherwise, without our prior written consent. Subject to that restriction, this
Agreement will be binding on, inure to the benefit of, and be enforceable against the parties and their
respective successors and assigns. Our failure to enforce your strict performance of any provision of

27
 this Agreement will not constitute a waiver of our right to subsequently enforce such provision or any
other provision of this Agreement.

54. OBJECTIVE, SCOPE & METHODOLOGY

55. OBJECTIVE OF THE PROJECT This project research helps to find out what are the main factors affect
the online consumer when considering and making a purchase over Internet. The objectives of the
study are:  To know customer’s thought & perception about Online shopping..  To determine the
attractive promotonal activities help, to make the final buying decision of customers towards Online
shopping.  To know the factors which affect decision making process of customer while purchasing
the Online shopping‘s products..  To spread awareness about Online shopping even in the
untouched niche in the market through marketing activities.  To examine whether customers prefer
online shopping to physical stores.

56. SCOPE OF THE PROJECT  At any given time there are millions of people online and each of them is
a potential customer for a company providing online sales.  Due to the rapid development of the
technologies surrounding the Internet, a company that is interested in selling products from its
website will constantly has to search for an edge in the fierce competition.  There are so many
potential consumers, it is of the out most importance to be able to understand what the consumer
wants and needs.  The importance of analyzing and identifying factors that influence the consumer
when he or she decides to purchase on the Internet is vital. Since the Internet is a new medium for
there have been new demands set by the consumer.  It is crucial for the online retailers to know
what influences the online consumer. Since online retailing is a new retailing medium and online
consumer behavior is diverse from traditional consumer behavior, one must identify what influences
the online consumer.  Consumers are considered these factors need to be identified and taken into
account by online retailers in order to satisfy consumer demands and compete in the online market. 
Thus this study will be beneficial to the online marketer in making the strategy to fulfill the need of
customer through knowing the attitude and satisfaction level.

57. RESEARCH METHODOLOGY STUDY:- “CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING AND
THEIR SATISFACTION” SAMPLING UNITS:- The sampling units are local customers from Ghaziabad area.
SAMPLE SIZE:- The sample size taken was 100. SAMPLING METHOD:- The sampling method used for
the project was “Random Sampling”. This type of sampling is also known as probability sampling

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 where each and every item in the population has an equal chance of inclusion in the sample and each
one of the possible samples. This procedure gives each item an equal probability of being selected.

58. COLLECTION OF DATA SOURCE OF INFORMATION:- Basically the source of the information for
this project was taken from those who were residing Ghaziabad region only. METHODS USED FOR
DATA COLLECTION:  PRIMARY SOURCES:- The primary data is collected by approaching the
individuals with a Questionnaire and was filled after making them understand the use of the
information. This was done to make sure that the information provided is true and unbiased.And close
ended questions are used while conducting the survey. The Techniques which I used to collect these
data are as follows:-  Survey  Questionnaire  SECONDARY SOURCES:- Secondary research is a
means to reprocess and reuse collected information as an indication for betterments of the service or
product. • Newspapers • Magazines • Internet sites Both primary and secondary data are useful for
businesses but both may differ from each other in various aspects. But this research is based on
secondary data

59. RESEARCH DESIGN RESEARCHDESIGN: “A Research Design is the arrangement of conditions for the
collection and analysis of data in a manner that aims to combine relevance to the research purpose
with economy in position” the research design is the conceptual structure within which research is
conducted; it contains the blueprint for the collection and analysis of data”. The purpose of the
methodology is to design the research procedure. This includes the overall design, the sampling
procedure, the data collection method and analysis procedure. Marking research is the systematic
gathering recoding and analyzing of data about problem retaining to the marketing of goods and
services. The essential purpose of marketing research is to provide information, which will facilitate
the identification of an opportunity of problem situation and to assist manager in arriving at the best
possible decisions when such situations are encountered. Basically there are two types of researches,
which according to their applicability, strength, weaknesses, and requirements used before selecting
proper type of research, their suitability must be seen with respect to a specific problem two general
types of researches are exploratory and conclusive.

60. 1. Exploratory ResearchDesign: It is also known as qualitative research, it seeks to discover new
relationships it aims a defining the main problem & inducing the identification of the relevant
variables and the possible alternative solutions it can further be divided in to three parts. 2. Conclusive
Research: It is also known as quantitative research; it is designed to help executives of action that is to

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 make decision. When a marketing executive makes a decision are course of action is being selected
from among a number of available. The alternatives may be as few as two or virtually infinite. They
may be well defined or only vaguely glimpsed. Conclusive research provides information, which helps
the executives make a rational decision. In some instances, particularly if any experiment is run, the
research may come close to specifying the precise alternatives to choose, in their cases especially with
descriptive studies the research will only particularly clarify the situation and much will be left to the
executive’s judgment. The type of research here is “Descriptive Research Design”. This kind of design
is used for more precise investigation or of developing the working hypotheses from an operational
point of view. It has inbuilt flexibility, which is needed because the research problem, broadly defined
initially, is transformed into one with more precise meaning in exploratory studies, which in fact may
necessitate changes in research procedure for gathering relevant data.

61. LITERATURE REVIEW According to Sharma and Mittal (2009) in their study "Prospects of e-
commerce in India",mentions that India is showing tremendous growth in the Ecommerce.
Undoubtedly, with the population of millions of people, online shopping shows unlimited potential in
India... Today E-commerce is a common word in Indian society and it has become an integral part of
our daily life. There are websites providing a number of goods and services. Then there are those,
which provide a specific product along with its allied services. Multi-product ecommerce- These Indian
E-commerce portals provide goods and services in a variety of categories. To name a few: Apparel and
accessories for men and women, Health and beauty products, Books and magazines, Computers and
peripherals, Vehicles, Software, Consumer electronics, Household appliances, Jewelry, Audio/video,
entertainment, goods, Gift articles, Real estate and services. Ramírez Nicolas (2010) state that "The
Internet has changed many facets of our daily lives: the way we relate and communicate with one
another, how we interact with a bank, read newspapers or watch television. Even the way we buy and
sell. These changes have occurred due to the constant flow of companies offering new business
models and innovative formulae. Discount coupons have always been a powerful marketing tool.
Whether inserted in printed media or posted through letter boxes, they attracted new customers and
were also offered at the time of purchase to promote consumer loyalty by encouraging repeat
purchases at ISSN 2348 – 8891 Altius Shodh Journal of Management & Commerce outlets. In order to
play the "high number game", there were many businesses which offered special discounts to a group
of customers together. This led Andrew Mason in 2008 to launch "The Point", an online community to
obtain best group deals. In the November of same year, famous

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 62. "Groupon" was incorporated. Currently, Groupon is present in over 45 countries around the world
since March 2010, and has received multi-million dollar bids from industry giants like Yahoo! and
Google .All these advantages have triggered a rush among consumers to buy discount coupons and
the rate of user growth is rising incessantly. Donald Rogan (2007) explains the relationship between
consumer behavior and marketing strategy. He states that strategy is about increasing the probability
and frequency of buyer behavior. Requirements for succeeding in doing this are to know the customer
and understand the consumer's needs and wants. The expectation-confirmation model (Oliver 1980),
on the other hand, focuses on the post-purchase behavior. It is a widely used model in the consumer
behavior literature, particularly in explaining consumer satisfaction and repeat purchase. Satisfaction
is the central notion of this model and it is formed by the gap between expectation and perceived
performance (Oliver 1980). The expectation-confirmation theory suggests that if the perceived
performance meets one's expectation, confirmation is formed and consumers are satisfied.
Bhattacherjee (2001) stated that satisfied users are more likely to continue the IS use. Thus, we point
that adoption and continuance are connected to each other through several mediating and
moderating factors such as trust and satisfaction. Venkatesh (2000) reported that perceived
convenience offered by Internet Vendors has a positive impact on consumers' attitude towards online
shopping, as they perceive Internet as a medium that enhances the outcome of their shopping
experience in an easy way. Online shopping holds a great potential for youth marketers. According to
Vrechopoulos et al. (2001) youth are the main buyers who used to buy products through online.
Dholakia and Uusitalo (2002) study examined the relationship between age and Internet shopping;
found that younger consumers reported more

63. linen to the online shopping. They also found that younger consumers searched for more products online
and they were more likely to agree that online shopping was more convenient. Benedict et al (2001) in his
study on perceptions towards online shopping reveals that perceptions toward online shopping and
intention to shop online are not only affected byease of use, usefulness, and enjoyment, but also by
external factors like consumer traits, situational factors, product characteristics, previous online shopping
experiences, and trust in online shopping. Customer online purchase intention According to the theory of
reasoned action, consumer behavior could be predicted from its corresponding intentions (Ajzen and
Fishbein, 1980). Intentional measures are more effective than behavioral measures in drawing new
customers as customers tend to skip real preferences because of their constraints (Day, 1969). Customer
online purchase intention is defined as the construct that gives the strength of a customer's intention to

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 purchase online (Salisbury et al., 2001). Pavlou (2003) observed online purchase intention to be a more
appropriate measure of intention to use a web site when assessing online consumer behavior. Since online
transaction involves information sharing and purchase action, purchase intention will depend on many
factors (Pavlou, 2003). In order to trigger online purchase intention among consumers, web retailers often
need to focus on these factors to enhance the chance of purchase by customers. While developing a
reference model for summarizing the antecedents of customer purchase intention from 45 research
studies on online shopping, Chang et al. (2005) categorized the antecedents into three categories namely,
perceived characteristics of the web as a sales channel, web site and product characteristics and consumer
characteristics, thus identifying more than 80 variables as antecedents. Knowing that it is not possible to
explore them all, the study confines

64. itself in studying the effect of shopping orientations, prior online purchase experience, online trust
and demographics on online purchase intention as these have not been studied together in the Indian
context. Online trust and customer online purchase intention Online trust is a necessity when it comes
to online shopping (McCole and Palmer, 2001). Due to the risky nature of online shopping, trust and
risk play significant roles in effecting online transactions (Pavlou, 2003). Trust contributes positively
towards the success of online transactions (Jarvenpaa and Tractinsky, 1999). Online trust needs to be
there when personal financial information and personal data is shared while making a purchase online
(Egger, 2006). Online trust is based on the perception of the risks or benefits of the online transaction
(Teo and Liu, 2007). In the Indian context, the influence of the online trust as of mediating effect has
been studied on customer online purchase intention (Ganguly et al., 2009). Numerous studies have
concluded that the higher consumer online trust will result in higher customer online purchase
intention (Verhagen et al., 2006; McKnight et al., 2002; Lim et al., 2006;Ling et al., 2010). Thus, we
propose: H1. Higher customer online trust will lead to higher customer online purchase intention.
Prior online purchase experience and customer online purchase intention Future behavior is
determined by prior experiences. Online purchases are still considered to be risky compared to offline
retail purchases (Laroche et al., 2005). In an online shopping environment, prior online purchase
experience leads to the reduction of uncertainties and eventually leads to an increase in the customer
purchase intention (Shim and Drake, 1990). Online shoppers who have bought products online are
more open and inclined to shop online

65. than others (Lee and Tan, 2003). Shim et al. (2001a, b)found that past satisfactory online purchase will
lead to future online purchase while past negative experience will decrease online purchase intention.

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 In the Indian context, thus we propose: H2. Higher prior online purchase experience will lead to higher
customer online purchase intention. Shopping orientations and customer online purchase orientation
Shopping orientations are defined as a general disposition toward the acts of shopping (Brown et al.,
2001). Swaminathan et al.(1999) asserted that shopping orientation is one of the prime indicators of
making online purchases. The concept of shopping orientation refers to a specific segment of lifestyle
that is operationalized by various activities, interests and opinion statements relevant to shopping (Li
et al., 1999). Being regarded as a multi‐dimensional construct, shopping orientation comprises of
many constructs referring to different attitudes and opinions. Vijayasarathy and Jones (2000)
segmented the shoppers into seven distinct varieties namely: in‐home shoppers, economic shoppers,
mall shoppers, personalized shoppers, ethical shoppers and convenience shoppers. They found in‐
home shoppers more inclined to online purchase and having higher purchase intention than the rest
of the classes. Seven shopping orientation types identified by Gehrt et al. (2007) are recreation,
novelty, impulse purchase, quality, brand, price and convenience. Of all the seven shopping
orientations, impulse purchase orientation, quality orientation and brand orientation were perceived
as more important from the web retailer perspective and often investigated together (Ling et al.,
2010). These three orientations were chosen for this study.

66. a. Impulse purchase orientation Impulse purchase behavior happens when a customer feels the urge
to purchase something at the very instant without any more evaluation (Rook, 1987). According to
Piron (1991), Impulse purchase behavior is an action done without any prior plan as a result of a
stimulus. With the rampant growth of online shopping, the studies made by Donthu and Garcia (1999)
have found that impulse purchase orientation is a default characteristic of an online shopper. Thus, we
propose: H3. Higher impulse purchase orientation will lead to higher customer online purchase
intention. b. Brand orientation In internet transactions, customers use trusted corporate and brand
names in place of product information while purchasing online (Ward and Lee, 2000). Jayawardhena
et al. (2007) have established from their study that there is a significant effect of brand orientation on
customer online purchase intention. Thus, we propose: H4. Higher brand orientation will lead to
higher customer online purchase intention. c. Quality orientation Bellenger and Korgaonkar (1980)
found that one of the things that recreational shoppers tend to take into consideration is quality when
choosing stores for shopping. In an online shopping context, Gehrt et al. (2007) found that customers
who shop for recreation online are significantly associated with quality. Thus, we propose: H5. Higher
quality orientation will lead to higher customer online purchase intention.

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 67. Demographic factors Though demographic variables are not extensively studied, males were found to
shop online more than females (Li et al., 1999). Access to credit card and computer experience has a
significant effect on purchase intention (Slyke, 2002). Sin and Tse (2002) have studied various
demographic variables like education level, gender, age and level of internet usage on online purchase
intention. They found that the profile of online shoppers tends to be male, well educated, between 21
and 30 and have a high internet usage. Hence in our research study, we propose to study the effect of
gender, age, education, level of internet usage, credit card and computer usage experience on
customer online purchase experience.

68. DATA ANALYSIS AND INTERPRETATION

69. 1. To know the age group of the respondent? PARTICULARS NUMBER 15-20 20 20-25 48 25-30 17 30
AND ABOVE 15 TOTAL 100 CHART The above diagram shows us the percentage in the age of
respondents. As it shows that from the number of respondents are 20% in Age group 15-20 and from
20-25 age group. It is 48% from 25-30 and it is 17% from 25-30 and 30 above it is 15%. The above chart
shows that high respondents of online shopping fall in 20-25 age group. 20% 48% 17% 15% AGE 15-20
20-25 25-30 30 ABOVE

70. 2. To know the monthly income of the respondents? PARTICULAR NUMBER 10,000-20,000 11 20,000-
30,000 45 30,000-40,000 29 40,000 ABOVE 15 TOTAL 100 CHART This above graph shows the
percentage that the monthly income of the different respondents, and it show that respondents
between 20,000-30,000 have bought more online products because most of them are graduates and
they use electronic products like music cds, mobiles, laptops , trendy clothes, etc . 11 4529 15
MONTHLY INCOME 10000-20000 20000-30000 30000-40000 40000 ABOVE

71. 3. What motivates you to buy products online? CHART This graph shows that what motivates the
people to buy internet, as from above result we found out that no travel to shop is the main thing and
wide range of products available at one place which help respondents to compare the products from
various variety which motivates the people to buy products online. 46% 37% 10% 7% MOTIVE No
Travel To Shop Wide Range Of Products Easy Payment No Hidden Cost PARTICULARS NUMBER EASY
PAYMENT 10 NO HIDDEN COST 7 NO TRAVEL TO SHOP 46 WIDE RANGE OF PRODUCTS 37 TOTAL 100

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 72. 4. Do you feel that the online marketers are providing competitive prices? CHART This diagram shows
us that whether online marketers are giving competitive price or not and result which came out is that
most of the people thought that online marketers are providing competitive prices than physical
stores because they provide various scheme like discount coupons , free offers ,etc which boost the
customers to buy product online rather than retail shop. The result shows 67% of people say that it
provides competitive prices and only 27% people says no. 67 27 6 YES NO CAN'T SAY PARTICULARS
NUMBER YES 67 NO 27 CAN’T SAY 6 TOTAL 100

73. 5. What products you buy on internet? CHART The above graphs gives result that most of time people
use to buy books 25% but the margin with other things is very less as music Cds & laptops share the
same % i.e. 20% and mobiles is 23%. While apparel have the lowest of 12%. So this graph shows us
this useful data. 25% 20% 12% 23% 20% PRODUCTS BOOKS MUSIC CD'S APPAREL MOBILE LAPTOP
PARTICULARS NUMBER BOOKS 25 MUSIC CD’S 20 APPAREL 12 MOBILE 23 LAPTOP 20 TOTAL 100

74. 6. Do you feel that online shopping is better than shopping at physical store? CHART After analyzing
the above graph shows that the people are in favor of that online shopping is better than physical
store, the percentage of people who says online shopping is better is 47% and the people who say it
not good is 40 %. Still the percentage of people who says yes is more than other who says no. YES 47%
NO 40% CAN'T SAY 13% COMPARISON PARTICULARS NUMBER YES 45 NO 38 CAN’T SAY 12 TOTAL 100

75. 7. Which of the following stores have you evervisited for shopping online? This graph shows that 30%
people visit e-bay for online shopping, 40% go at amazon.com for electronic products, 16 % people go
to snapdeal for affordable deals, 10% people visit flipkart & remaining 4% go to other sites. 30% 16%
40% 10% 4% ONLINE E-STORES EBAY SNAPDEAL AMAZON FLIPKART OTHERS PARTICULARS NUMBER
EBAY 30 SNAPDEAL 16 AMAZON 40 FLIPKART 10 OTHERS 4 TOTAL 100

76. 8. Have you faced any problems while shopping online? PARTICULARS NUMBER NO 53 YES 33 CAN’T
SAY 14 TOTAL 100 CHART This graph shows that whether people faces any problem while doing online
shopping or not and the result shows that 33% people says that they have faced problem while buying
online and 53% people says that they don’t face any problem and 14 says that we can’t say. 53% 33%
14% PROBLEM FACED NO YES CAN'T SAY

77. 9. How do you make your payments on internet? PARTICULARS NUMBER CREDIT/ DEBIT CARD 78
BANK TRANSFER 15 PAYPAL 5 ANY OTHER 2 TOTAL 100 This diagram shows that 75% people use

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 credit/debit card to pay their payments, 15% through bank transfer and 6% through pay pal and 4%
from any other. 75% 15% 6% 4% PAYMENT CREDIT/DEBIT CARD BANK TRANSFER PAYPAL ANY OTHER

78. 10. Are you satisfied with the online services? PARTICULARS NUMBER YES 65 NO 35 TOTAL 100 CHART
65% people are in the favor of online shopping where as 35% is not. This is what the above pie chart
signifies. 65 35 0 10 20 30 40 50 60 70 YES NO SATISFIED

79. FINDINGS, CONCLUSION, LIMITATIONS, RECOMMENDATIONS

80. FINDINGS  45% of respondents monthly income in between 20,000-30,000.they bought online.
because they are graduate people and use electronic products.  45% of respondents are motivated
by online shopping to purchase the product and 7% of respondents buy the products at physical store.
 62% of respondents thought that onlne marketer provide the competitive price than physical
stores.Because they provide various schemes discount,copans,free offers etc  28% of respondents
buy books and 23% of repondents buy mobiles through online shopping and lowest 12% buy apparels.
 20% of respondents are age group in 15-20 and 48% of respondents are age group in 25- 30.  47%
of respondents said yes online shopping is better than physical store.and 40% of respondents said No.
 40% of respondents visited the online shopping Amazon for electronic products and 16% of
respondents visited in snapdeal for affordable deals and 10% of respondents visit flipkart.  43% of
repondents faced no problem in online shopping and 53% of respondents faced problem in online
shopping.  75% of repondents make the payment through credit/debit card and 15% through bank
transfer.Because its convenient and suitable for them  65% of respondents are satisfied and 35% of
respondents are not satisfied online shopping.

81. CONCLUSION : Increased Internet penetration, a hassle free shopping environment and high levels of
Net saviness see more and more Indians shopping online.  The companies need to reduce the risks
related to consumer incompetence by tactics such as making purchase websites easier to navigate,
and introducing Internet kiosk, computers and other aids in stores.  The goal is not to convert all
shoppers to online purchasing, but to show them it’s an option. In addition to above, efforts need to
be taken to educate the online buyers on the steps that need to be undertaken while making an
online purchase.  Moreover, the feedback of an online buyer should be captured to identify flaws in
service delivery. This can be done through online communities and blogs that serve as advertising and
marketing tools and a source of feedback for enterprises.  It is a challenge for E-marketers to convert
low frequency online buyers into regular buyers through successful website design and by addressing

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 concerns about reliable performance.  online retailing raises more issues than the benefits it
currently offers. The quality of products offered online and procedures for service delivery are yet to
be standardized. Till the same is done, the buyer is at a higher risk of frauds

82. LIMITATIONS  Limitation of the study is the selection of the existing studies.  Owing to time
limitation, I only searched a few number of journals. This may leave some other prominent empirical
studies out.  This research is only done in Ghaziabad region. So the study is not vast and the we
didn’t get the proper result. And sometimes people didn’t give answers and there is always a biasness.
 In addition, owing to the multidisciplinary nature of online shopping, it would be very interesting to
compare IS literature to other disciplines that study online shopping attitudes and behavior.

83. SUGGESTIONS & RECOMMENDATIONS  As we came to know after researching on this topic we
recommend that, the online sellers have to make their payment transparent, and as people coming
are on their sites and they are buying their products.  Retailers have to give more discounts to their
customers so that they can visit again and again to their site , and it also helps to make people more
aware about the low rick shopping of the net.  One more thing is that there should be transaction of
money is very slow they have to make it fast so that customer don’t have to face much problem to pay
for the product, if customer is going to face some problem he is not going to visit our site and buy
product . Following implications should be followed:  Discount prices  A transfer and reliable
retailer  Fast transactions  Focus on customer satisfaction

84. BIBLIOGRAPHY AND ANNEXURE

85. BIBLIOGRAPHY  Kotler Philip, (2003) marketing management, eleventh edition, Pearson education,
Delhi.  Kothari c.r, research methodology, vishwa prakashan. 
http://www.emeraldinsight.com/doi/full/10.1108/17554191311303367 
http://shodhganga.inflibnet.ac.in/handle/10603/2695 
http://www.amazon.in/b/ref=gw_m_b_corporate/275-9063862- 9125330?
_encoding=UTF8&node=1592138031  http://www.flipkart.com/about-us 
http://www.snapdeal.com/info/aboutus  http://www.ebay.in/?aff_source=Google_cpc 
https://www.google.co.in/#q=project+report+on+consumer+perception+towards+online+
shopping+in+india  www.abhinavjournal.com  Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R.,
Saywer, A. and Wood, S., “Interactive Home Shopping: Consumer, Retailer, and Manufacturers
Incentives to Participate in Electronic Marketplaces”, Journal of Marketing, Vol. 61, No. 3: 38-53, 1997.

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  Butler, P. and Peppard, J., “Consumer purchasing on the Internet: Process and Prospects”, European
Management Journal, Vol. 16, No. 5: 600-610, 1998.  Http://www.studymode.com/essays/attitude-
of-indian-consumers-towards-online 647049.html  Http://www.ijsrp.org/research-paper-0613.php?
Rp=P181300

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