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The founders of Panda Sunglasses can use social media and their company's website to promote the business. On social media, they can create pages on Facebook, Twitter, and Instagram to display product photos and videos. They can also use LinkedIn for business marketing. To increase website traffic, they can employ SEO, Google AdWords, and display advertising. Emphasizing the sustainable bamboo frames and free eye exams with purchases allows Panda Sunglasses to attract environmentally and socially conscious customers.

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117 views

1

The founders of Panda Sunglasses can use social media and their company's website to promote the business. On social media, they can create pages on Facebook, Twitter, and Instagram to display product photos and videos. They can also use LinkedIn for business marketing. To increase website traffic, they can employ SEO, Google AdWords, and display advertising. Emphasizing the sustainable bamboo frames and free eye exams with purchases allows Panda Sunglasses to attract environmentally and socially conscious customers.

Uploaded by

Didahcourse hero
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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How can social entrepreneurs such as the founders of Panda Sunglasses use their

companies’ social missions to attract customers and promote their businesses?

The co-founder of Panda Sunglasses made the decision to not only design fashionable,

environmentally and eco-friendly sunglasses made of sustainable materials in order to draw

customers and promote the company. We also offer a free eye check with every pair of glasses.

To do this, they combine with TOMA, a nonprofit organization, and two Chinese enterprises

work together to develop a unique form of sunglass with bamboo wood frames. For every pair of

panda sunglasses sold, TOMA will test the eyes of the underprivileged. All of this will attract

customers seeking out firms that promote social responsibility and fair quality. In addition to the

aforementioned, they had been compelled to market their business in order to attract potential

clients. Therefore, they should host an event to promote their services and products, set up an

online store, and use social media to interact with the public. In this instance, an international

trade show's director received a humorous email about their willingness to set up a broom closet

at ENK if they were approved. What resulted was a booth with a huge bamboo background that

garnered a lot of attention.

How should the founders of Panda Sunglasses define a unique selling proposition

for their company that resonates with customers?

Panda Glasses has revolutionized the design of sunglasses by offering polarized lenses

and bamboo frames that are both fashionable and durable. Their distinctive sunglasses frames are

created from quick-growing, environmentally beneficial bamboos. The term "unique selling

proposition" (USP) refers to the special attribute that sets a firm, good, or service apart from its

rivals and that customers find most alluring. In order to set itself apart from the competition,

Panda Glasses provided a special benefit by exchanging its glasses for an eye checkup, which
most people may require. Giving Panda spectacles in the USP of the Panda foundation in

exchange for an eye test.

Write a brief memo to the founders of Panda Sunglasses outlining a bootstrap

marketing plan for the company.

In a bootstrap marketing strategy, a business uses little to no outside funding to promote

its goods. The objective is to convey a message to a target consumer that will persuade them to

purchase the company's service or product. A business that sells polarized sunglasses is called

Panda Sunglasses. The distinctive, fashionable sunglasses have bamboo frame construction and

can float. Our sunglasses' frames are constructed from bamboo, a strong, renewable material. We

must emphasize the various ways in which we are socially accountable. We are not utilizing

plastics, using a sustainable resource like bamboo, and giving away free eye tests to those in

need. Plastics are an oil derivative that are not only bad for the environment but also non-

renewable. Some people believe bamboo is a wood that can save the globe because of how

quickly it grows. We have found through marketing research that young people, those who are

environmentally conscious and those who value social responsibility should be the sunglasses'

target market. We should also target urban locations, seaside places, and college campuses.

Use the business model “CANVAS” to illustrate Panda Sunglasses’ business model.

Can you identify other revenue streams that could support the company? How can the

company strengthen its relationships with customers?

Revenue Streams: The sources of cash flow for your business.

A corporation can successfully develop its brand name in the business world by using a

variety of building techniques, including advertising, web marketing, social media, and a host of
others. Business owners can get their developing enterprises off on the right foot with a little

preparation and a strong business strategy. However, a company's relationships with its

consumers may be the aspect that determines how successful it remains in the long run. Those

customers may serve as the ambassadors needed to win over new customers and boost business

in general through favorable word-of-mouth.

1. Customer segments include both young and smart adults. Looking for trendy yet

environmentally friendly sunglasses.

2. Value Propositions: Customers purchase the panda sunglasses because they are

environmentally sustainable, because they are a unique product made of bamboo, and because

they want to indirectly support society by wearing them.

3. Channels: The product was advertised through retail channels as a novel initiative to

protect the environment by replacing plastic and fiber with eco-friendly bamboo. Additionally,

every product sold is sponsored to raise awareness of eye hell, furthering the idea of social

contribution. It functions because consumers may help the environment and underprivileged

areas of society simply by engaging in the act of purchasing.

4. Customer Relationships: The retail channel and promotional activities on social

responsibility platforms would be used to communicate with customers.

5. Revenue Streams: A transaction-based revenue stream would be used. The value

proposition is to purchase an environmentally friendly product while also indirectly benefiting

society.

6. Key Activities: One is offering environmentally responsible products, and the other is

giving back to society by providing free eye exams with every purchase.
7. Key Resources: To promote their concepts and compete with other sunglass

companies, they should have strategic alliances with retail partners and strategic marketing.

8. Important Partnerships: Why not avoid conventional sunglasses and concentrate on this

environmentally friendly product and strategic partnerships with retail partners?

9. Cost Structure: Expenses associated with locating a manufacturing partner and a novel

social contribution concept. promotion of a revenue model based on transactions.

When a product is purchased, a revenue stream based on transactions is created, and as a

result, income is dependent on transactions. Promoting this innovative idea through marketing,

concept promotion, trade shows, and retail channel alliances would help to connect with the

target market.

5 . How should the founders of Panda Sunglasses use social media to market their

company and its products? What can they do to increase the traffic to and generate more

sales from their company’s Web site?

For companies of all sizes, social media marketing is an effective way to connect with

prospects and clients. Social media is already being used by your customers to communicate

with companies, so if you're not directly engaging with them on sites like Facebook, Twitter,

Instagram, and Pinterest, you're missing out. Effective social media marketing can help your

company achieve extraordinary success by generating loyal brand supporters, leads, and even

purchases.

1. Facebook: They can create pages on Facebook to display their product line and

sponsor ads for their chosen products.


2. Twitter: Twitter allows users to share photographs, videos, and the most likes and

shares to advertise their product ranges.

3. LinkedIn: LinkedIn is a platform for conducting social media-based customized

marketing. Depending on your goods, you can target a specific demographic.

4. Instagram: Instagram is a photo-sharing website where you may post images of your

products and afterwards advertise them. In addition to these social media platforms, businesses

can use SEO, SEM, Google Adwords, and Google Display Networks, among other strategies, to

boost website traffic.

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