STEP BY STEP GUIDE TO START SELLING

ON AMAZON

Step 1
Sign up and Get an Amazon Seller
Account, Start Product Research Looking
for Good Products

Step 2
Find a Manufacturer for Your Product &
Order Custom Samples

Step 3
Get Your Product Inspected & Shipped
Straight to Amazon's FBA Warehouses
from China

Step 4
Create a World Class Listing That Stands
Out From All The Competition
STEP BY STEP GUIDE TO START SELLING
ON AMAZON

Step 5
How to get Amazon Reviews and Get
Your Product to the Top of Search
Results

Step 6
How to Use Amazon PPC & SFB
Purchases > to take your Amazon
Business to Six Figures+
STEP BY STEP GUIDE TO START SELLING ON
AMAZON

Why Amazon FBA is Unbelievable Opportunity

and KEEPS GROWING DAY BY DAY!

1. AMAZON IS GROWING AND GROWING FAST!

From 2017 to 2018, they increased their sales
from 177.87 Billion to 232.89 Billion... that is
over a 55 Billion Dollar increase in one year!

With over half the US population still not

shopping online, and Amazon's all about
growth business strategy, which has made
them the Goliath they are today, you can expect
this same growth in 2019 and for so many years
to come!
STEP BY STEP GUIDE TO START SELLING ON
AMAZON

Why Amazon FBA is a Unbelievable Opportunity

and KEEPS GROWING Every Day!

2. WORK FROM HOME, EXOTIC COUNTRIES,

ANYWHERE!
The great thing about this business is that you
don't need anything else besides a laptop and the
internet! Everything you do to grow your Amazon
business is done by someone else. Giving you the
opportunity to stay home with your family or
travel the world!

3. MAKE MONEY WHILE YOU SLEEP AND

BECOME FINANCIAL FREE!
When you build your Amazon Business, it will
literally run itself while you sleep, I am not kidding
either! I wake up every morning to hundreds of
sales from customers that Amazon has done all
the hard work to make loyal customers and to shp
on their site. On top of that, Amazon will store
your products, ship them for you with prime 2 day
shipping, and handle all customer service.Making
your job easy, you can do it while you sleep :)
STEP BY STEP GUIDE TO START SELLING ON
AMAZON

Why Amazon FBA is an Unbelievable

Opportunity and KEEPS GROWING DAY BY DAY!

4. CREATE & ESTABLISH YOUR OWN BRAND

There are a few different business models on
Amazon, Retail Arbitrage (RA) and Online
Arbitrage (OA) are two popular ones, but they
require too much manual labor and are not
scalable.

Private Label (PL) is the model I always

recommend. With this business model, you will
have so much more control and will be able to
find products with 40% profit margins instead of
5-10% (RA & OA are always races to the bottom
for price.) My favorite part is being able to put
your brand logo on your product and make
improvements that make you more superior than
the competition. I currently have 2 brands that
have done so well on Amazon that they now have
their own websites!

6
STEP BY STEP GUIDE TO START SELLING ON
AMAZON

These customers trust these products so much

that they will search my brand on google and visit
my site without advertising. That is one of the
coolest feelings in the world and I couldn't of
done that without the help of Amazon's huge
existing customer base!

5. IT ISN'T AS HARD AS YOU THINK TO GET

STARTED SELLING ON AMAZON

What most people don't know is that Amazon

doesn't make most of the products they sell on
their site. Tons of the products there are from
individual sellers like you and me! Because of this,
they have a whole website and platform
dedicated just to private sellers. It is called Seller
Central, where you can advertise, manage
inventory, update your product listings, and do
everything else necessary to have a successful
Amazon Business!

7
Step 1: Sign up and Get an Amazon Seller
Account, Start Product Research Looking
for Good Products

There are over 119 Million Products listed on

Amazon as of right now... YES, I said 119 MILLION!
That is an astounding number, giving you so
many options at finding a profitable product!

How do you sift through all those products?!?

You might going to want to use a software. It is

the only way to sort though that much data.

8
Step 1: Sign up and Get an Amazon Seller
Account, Start Product Research Looking
for Good Products

The best tool and software out there for Amazon

FBA is HELIUM 10 . With Helium 10 tool called X-
Ray Chrome Extension and the Web App Black
Box. It is where you can input your constraints
from Estimated Sales a Month, Price of the
Product, all the way to the no. of reviews a
product has.

After you put in the constraints, it will sort

through the entire Amazon Product Catalog and
then give you out all the products that fit your
constraints. From this, you can get tons and tons
pf product ideas, you can save these products on
Viral Launch Product Tracker or copy and paste
them to a Spread Sheet where you will want to
track the sales of these items.

9
Step 1: Sign up and Get an Amazon Seller
Account, Start Product Research Looking
for Good Products

With X-Ray, you just click the extension while

browsing certain Keywords or categories on
Amazon. The extension will then show you all
the data on all the products on that page. It is
one of my favorites and definitely one of the
best ways to find hidden gems on Amazon!

If you use these tools, I do have discount links

below you can use that I set up with Helium 10.
Of course, these tools are optional , but if you
want to succeed on Amazon, you'll definitely
want tp get some software help and Helium 10
is the best out there. The platinum plan is the
plan I recommend. Below and on the next page
are the links and discounts for getting all set-up:

HELIUM 10(Product Research+X-Ray

Extension+Many More Tools:)
https://bit.ly/3QQgNUq

10
Step 1: Sign up and Get an Amazon Seller
Account, Start Product Research Looking
for Good Products

HELIUM 10 COUPON 50% OFF: GIGANTIC50

HELIUM 10 COUPON CODE 10% OFF FOR LIFE!:

GIGANTIC10

Now, when you're browsing through products on

Amazon, you are going to want to look for certain
criteria that increases your odds of finding a
winner. A HUGGGEEE mistake that people make is
trying to sell trending products that don't ever
last .... aka the fidget-spinner.

What's wrong with going after these products is

that by the time you're seeing them explode in
sales, it is too late. Too much competition is
entering the market because everyone wants to
be part of a quick rich wave.

Price points get too low, and by the time the

factory has made your goods and shipped them
to Amazon warehouse the trend is already over.
11
Step 1: Sign up and Get an Amazon Seller
Account, Start Product Research Looking
for Good Products

I say this, because I did this with my first two

products and I lost thousands! I WANT YOU TO
AVOID MY MISTAKES.

The key to a great product is to find one that

isn't so popular that it invites too much
competition, while it not being so unpopular
that it has no sales and you can't grow your
Business. You want one right in the middle, or
sweet spot. You can call it the GOLDILOCK
ZONE, for you to remember it. Another
common mistake people make is picking a
product because they like it or because it's
SEXY. Avoid doing this for your first
product(S)!!!

That is how everyone else thinks and you will

be swamped in too much competition, You
want to stay true to the data and what you
learn here for your first product.

12
Step 1: Sign up and Get an Amazon Seller
Account, Start Product Research Looking
for Good Products

When you become an expert and have successful

products bringing in money, then you can branch
out to these more popular products because you
will be better equipped to dominate all other
competition.

What to look for in a product?

Let's dive into what you should look for when
trying to find a product in the "GOLDILOCK
ZONE". The first thing you want to do is access the
competitive landscape. Meaning you will look at
how many sellers are there for a product, and
how much the demands are and the amount of
it's monthly sales.

MONTHLY SALES: You want products between

$5,000 - $35,000 in MONTHLY SALES. Anything
over $35k, you will be entering an area with too
much competition and where scum sellers can
start hijacking your listing.

13
Step 1: Sign up and Get an Amazon Seller
Account, Start Product Research Looking
for Good Products

Staying in this zone will make sure that you have

enough monthly sales to make money, but not
so much that you draw too much attention into
your way. This is something you will understand
more later and hopefully you will be thankful for
that you'd saved yourself from so many
headaches because of the advises I am going to
share here.

Price Points: You want to find a product that

has a price point OVER AT LEAST $30. You do this
to make sure you have enough profit margin to
work with. The pick and pack fee (FBA Fee) is a
fixed amount so this will eat into your lower
priced item's profit margin a lot faster than a
higher ticket item. ALSO, when you have a lower
priced item, a lot more people are trying to sell
that product because that's the only product
they can afford to sell. Because of this, it
becomes a race to the bottom for pricing and
you're left with 12 cents in profit per product.
You wouldn't want that.
Step 1: Sign up and Get an Amazon Seller
Account, Start Product Research Looking
for Good Products

My personal favorite price range to stay within is

$30-$100, this assures you have enough room to
work with for margins!

Reviews: Amazon Reviews are the MOST

important criteria for product research!
Reviews are what drives sales and if the review
gap between you and your competitor is too
far, your chance will be too stiff.

Take for example, you are going to buy a

lemon squeezer on Amazon. The first listing
has 3,000 reviews and the second listing has 15
reviews. They are the same lemon squeezer
and have the same price, which one are you
going to buy? Of course, you will choose the
one with 3,000 reviews! That's how customers
make their decisions when buying.

15
Step 1: Sign up and Get an Amazon Seller
Account, Start Product Research Looking
for Good Products
You will want to avoid products where there are
competitors with high levels of reviews. I
personally do not go into a product niche unless
all other competitors have under 250 reviews on
5 or more top sellers . This makes sure you can
compete as you are learning and when you
become an expert, you can easily dominate that
niche.

A few more things to consider:

Don't think you have to invent your own

product, find what is already selling!
Find a smaller product that's under 5
pounds, and not over 18" inches on any side
(not oversized).
To check sales depth, makes sure the
monthly sales are spread out between the
top 10 products in that niche.
Find products where the competition has a
low review rate (4.0 or lower) and provide
the customers with a more premium
product. 16
Step 1: Sign up and Get an Amazon Seller
Account, Start Product Research Looking
for Good Products

There are over 119 Million Products listed on

Amazon as of right now... YES, I said 119 MILLION!
That is an astounding number, giving you so
many options at finding a profitable product!

How do you sift through all those products?!?

(2) of the best ways to start finding products is to

use Etsy, and Product Research Software like
Helium 10.

17
Step 1: Sign up and Get an Amazon Seller
Account, Start Product Research Looking
for Good Products

** This lowers your chance of finding a new

factory who hasn't had years of experience
and/or if they are a factory that just keeps listing
on Alibaba to scam buyers. The "Verified
Supplier" is new on Alibaba.com to help us avoid
any low quality and unknown suppliers. This is a
must when I am searching for my factories.

You will always want to reach out to more than 1

factory! I always reach out to 5-10 factories to
make sure I get one that gives me a prompt
response, fair prices speaks good English, and has
a high quality product (you will want to get
samples to confirm this.)

18
STEP 2: Find a Manufacturer for Your
Product & Order Custom Samples

When Reaching Out to These Factories, you will

want to know these things:

Supplier Communication - Suppliers typically

use Email, Wechat, or WhatsApp to
communicate. But Alibaba platform messages
are ok to use too.

Choose 2-3 factories as finalist and get

samples from all of them to help you make
your final decision. (Samples can be $250 for
custom samples), shipping internationally is
where the bulk of the cost comes from.

Prices are negotiable! If you really like a

factory but the price is too high compared to
others, tell them you have lower quotes and
that you really want to make it work with
them! More times than not, they will give you
a discount and respect you more because you
were upfront with them!

19
STEP 2: Find a Manufacturer for Your
Product & Order Custom Samples

When Reaching Out to These Factories, you will

want to know these things:

Use an RFQ to look more professional and like

a bigger company! You will get 2x as many
responses from suppliers, especially the
bigger ones! Don't know what an RFQ is? Don't
know how to make one? Just use mine! I'll
attach it right below for you. This RFQ has got
me in contact with some of the biggest
manufacturers in China. I won't mention exact
brand names they manufacture for, but just
imagine brands you use everyday and that are
in every store.

20
STEP 2: Find a Manufacturer for Your
Product & Order Custom Samples

** EXAMPLE RFQ: This is an example for Magnet

Toy Balls, DO NOT SELL THESE...

They are restricted on Amazon and you could be

shut down. I am just showing you this so you can
see one fully completed. Don't make our same
mistake and sell Magnet Toy Balls.

Hi there,
My name is [Name] and I am the Lead
Purchasing Agent from [Company]. Our CEO
asked me to contact your company about
working together in a potential and lucrative
business venture.

We're a USA Toys & Games based out of

Phoenix, Arizona. We'd like to introduce
ourselves and express an interest in creating a
long-term profitable partnership between our
two companies.

21
STEP 2: Find a Manufacturer for Your
Product & Order Custom Samples

We would like to have you be the sole

nationwide manufacturer for our company of a
product similar to the link below:

[Amazon Link to the Product you are trying to

sell] Specifications we are looking for:

512 pcs of 5mm Magnetic Balls

Magnets made of Neodymium/Rare Earth
Material and coated with Nickel and Copper
Includes a Cut Card
Includes a Carrying Bag or Tin (quote both if
you have both)
OEM Packaging and Options
Color Card Insert - Will want to make paper
insert with instructions.

Can your factory meet all these expectations?

Please provide details or example photos that
show your products.

22
STEP 2: Find a Manufacturer for Your
Product & Order Custom Samples

OEM packaging, cut card, carrying bag or tin,

Paper Insert Card.

Do you manufacture this/ these types of

Magnetic Balls? If so, please respond with red
text below the following questions:

1. Do you have the ability to package our

products in OEM package with our color logo
and UPC Barcode printed on it? Please
explain the type of packaging and how the
logo and barcode will be applied. Include
photos if available.
2. What is the EXW cost of this product per unit
for an MOQ of 500, 1500, and 5000 units?
Please breakdown the cost for each of the
following: EXW Price., OEM Color
Logo/Packaging, and Color Product Paper
Insert Card.

23
STEP 2: Find a Manufacturer for Your
Product & Order Custom Samples

1. What is the lead-time to manufacture and

package 500,1500, and 5000 units?
2. What is the shipping information for this
product for our freight forwarder? *Please
include Master Carton Dimensions, Master
Carton Weight, # of units in each Master
Carton, # of Total Master Cartons, Total and
Unit CBM, Pickup/Factory Address, and HS
Code.

Please be as thorough as you can in your initial

answers, as they will be a large determinant of
the manufacturer we select to partner with! We
hope that we will be able to start a mutually
beneficial relationship.

24
STEP 2: Find a Manufacturer for Your
Product & Order Custom Samples

Please include your Skype contact information in

your response email. Also, please include your
general catalog, as we are always happy to start
multiple product lines from one manufacturer if
possible!

Thank you!

[Name]
Purchasing Agent
[Company Name]

25
STEP 2: Find a Manufacturer for Your
Product & Order Custom Samples

HOW DO YOU PAY YOUR SUPPLIER:

30 % Down Payment and 70% once the

product is finished & inspected. THIS IS A
MUST, TO BE ABLE TO PROTECT YOUR
INVESTMENT.
Use a Credit Card through PayPal to
protect yourself further. (You can file a
claim with PayPal and also to your Credit
Card Company if things go south.)
Suppliers will try to avoid using PayPal
because of the fees but tell them that you
would happily split the fees with them , or
pay for all the fees. It is still worth the
protection.
Once you have had a few orders and trust
your supplier, you can move to bank wires
through Alibaba Trade Assurance to save
yourself from the PayPal Fees.

26
STEP 2: Find a Manufacturer for Your
Product & Order Custom Samples

HOW DO YOU PAY YOUR SUPPLIER:

You can use a Credit Card or do an e-

Checking Payment through Alibaba as well.
Don't work with a manufacturer who won't
let you pay through PayPal
(recommended) or Alibaba.

27
 STEP 3: Get Your Product Inspected &
Shipped Straight to Amazon FBA
Warehouses from China

Before your product is done, you will want to hire

an Inspection Company before you pay the final
70% and have your goods shipped to the Amazon
Warehouse.

There is nothing worse than spending tons of

money on a full shipment of your product, get
them shipped to an Amazon Warehouse, get the
listing all set up, get photos taken, do a killer
keyword research to put you above the
competition, and get flooded with one star
reviews because all your packaging has tiny rips
in them, or your product is missing a small little
piece...

It's always something so small that takes your

product from a 5-star to a 3-star product! THIS
COULD COST YOU THOUSANDS IN SALES AND
COULD DELAY THE SUCESS OF YOUR AMAZON
BUSINESS.

28
 STEP 3: Get Your Product Inspected &
Shipped Straight to Amazon FBA
Warehouses from China

Inspections only costs between $100 - $200 and

you can set them up all through email. The
inspection company then goes right to your
factory, sends back a full report, photos, and
video. Very easy to do, making it a no brainer
before you pay in full.

To save you time and research, I'll include a few

inspection companies I've used below: (I'm not
affiliated with these companies, they are just the
ones I have personally used without issue or
problems in the past.)

K-Star Inspection - Apple Chen ([email protected])

China Quality Check - Jevon ([email protected])

29
 STEP 3: Get Your Product Inspected &
Shipped Straight to Amazon FBA
Warehouses from China

HOW TO GET YOUR PRODUCT SHIPPED TO THE

AMAZON WAREHOUSE FROM CHINA WITHOUT
EVEN TOUCHING IT:

One of the coolest things about the FBA Private

Label Model is that once you get your product
inspected, and find a freight forwarder, you won't
even have to see your products before you sell
them! They just go straight to Amazon
Warehouse, where they dispurse your goods
across the country to all their warehouses, and
then when someone orders your products...
Amazon plucks it off the shelf and ships it to the
customer in 2 days! Amazing, right?!

Most suppliers will offer you their shipping

services, if they have them. I would avoid doing
this. But, if this is your only option at first, just
make sure that you price check them with
another freight forwarder to make sure that you
are getting the best rate.
30
 STEP 3: Get Your Product Inspected &
Shipped Straight to Amazon FBA
Warehouses from China

If you do a smaller lightweight item, DHL will be

your best option! They do express shipping in 3-4
days from China, which is incredible compared to
Normal Air Freight, which takes 7-10 days, and
Sea Shipping that takes 25-40 days.

The DHL EXPRESS SHIPPING will help you with

cash flow so you can shorten the amount of time
your money is tied up. When your products gets
to a certain size and weight, DHL Shipping
becomes too expensive.

Air shipping right now due to the pandemic has

gotten pretty expensive: As high as $12-$15/per
kilo. But check with your Freight Forwarder -
There is usually 2-3 different Air Shipping freight
options to choose from.
When your sales have stabilized, you will want to
start looking at SEA FREIGHT. Takes 25-40 days but
your shipping cost could go down by as much as
half!
31
 STEP 3: Get Your Product Inspected &
Shipped Straight to Amazon FBA
Warehouses from China

I only recommend this when you get to a good point

in inventory management and have the cash flow to
still operate with that extra shipping time. DHL will
be your best bet if possible! But I always get a quote
on all options to see which one makes the most
sense at that time.

You can just go to DHL.com and set up an account

for their quotes or ask your supplier to get a quote
with their account, and your freight forwarder will be
able to quote for you both Air & sea Freight. If you
are having trouble, feel free to ask any questions you
have in the Amazon Gladiator's Group. That's why
it's there.

You can reach out to One of my Freight Forwarders:

Michelle Yin or
Wendy Hu
to get an estimate for DDP Shipping Prices

32
 STEP 3: Get Your Product Inspected &
Shipped Straight to Amazon FBA
Warehouses from China

OVERVIEW:

Setup an inspection before making the final

70% payment
Get quotes from different shipping options so
you know who to trust and find the best
option for you (Factory, Freight Forwarder,
DHL...)
DHL is the bomb for smaller products and the
quicker shipping time will help cash flow
PRO TIP: Get shipping quotes while you are
picking your factory to make sure you have
the most accurate margins - COULD SAVE
YOU FROM LOSING A PRODUCT!

33
 STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors

There are two main things to consider when

making your Amazon Product Listing.

1. Using THE RIGHT keywords to rank where

your competition isn't and to appear (index)
on as many keywords related to your
product as possible, maximizing the organic
traffic you get!
2. Having a WORLD CLASS LISTING that makes
you stand out above all others by using
professional photography and copy.

USING THE RIGHT KEYWORDS: If you are

familiar on how Google SEO works, then you can
probably pick up pretty easily on how using the
power of well researched keywords can give you
a boost in traffic and ranking on Amazon's A9
Algorithm.

34
STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors

These are all the areas that keywords organically

affect your ranking and indexing:

1. Title
2. Bullet Points
3. Description
4. Backend Keywords (Subject Matter and
Search Terms)
5. Secondary Backend Keywords (will discuss
later)

35
 STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors

Most keyword ranking power for your listing

comes from what people are searching when
buying your product, BUT SOMETHING YOU HAVE
TO CONSIDER, is that you won't even have a
chance for someone to buy your product if you
aren't even indexing for those keywords they are
searching for!

That is why it is so important to make sure you do

keyword research before writing a listing and
using every possible keyword that could get your
listing more exposure!

So...How do you do Keyword Research?

36
 STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors

Remember that I told you that there were over

100+ million of products on Amazon, now
imagine how many keywords can be searched for
all those products... When you can do something
yourself and save money, trust me I will tell you.
This is not one of those things... you will want to
use the power of software! It's the only way to
sort through that much data and get the most
accurate results to help you build your listing. The
software I use here is : Helium 10 Cerebro.

I PICK THE TOP 5-10 KEYWORDS that have the

most volume and are related to my product. (if
you aren't sure if a keyword is related to your
product then search it on Amazon, and if the first
4-5 products come up as what you are selling,
then it is related)

37
 STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors

You will want to use these keyword phrases in all

of the first 4 categories that help you rank in
Amazon's Algorithm; Title, Bullets, Description,
and Backend (Subject Matter & Search Terms).
Something to consider is that you can only put
200 characters in a title and some of the backend
fields... so use as many as keywords as you can
and if you have extra room just keep going down
the list!

The more relevant keywords you can add, the

better. I use lettercount.com to build out my titles
and make sure I am under the limit for character
count. When finished, you can then use the other
keywords outside of the top 10 to fill the
secondary backend fields that I mention on the
list above!

38
 STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors

This will give you an added boost for keywords

other may not rank for. These fields are
Intended Use, Target Audience, and Other
Attributes.)There could be others depending on
your category.)

When writing a listing you have to make sure

you are writing it to sell along with including the
keywords you researched up above. It is a fine
balance between keyword stuffing and making it
not sound like an autogenerated listing, an art
really.
**The 3 areas where copy matters on your
listing is the Title, Bullets, and Product
Description.
a. Title : You will want to include all your
main keywords. (keep them in the exact order in
which they come. Amazon sees "Stainless Steel
Lemon Squeezer" as a totally different keyword
than "Lemon Squeezer Stainless Steel".

39
 STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors
b. Make sure you include any specific
describing information (Such as "Green", "100
pack", "King Size"). This will help your customers
locate the exact item they need without
scrolling past your product.

c. Make sure the title makes sense and flows

well. If your title is just keyword after keyword it
could turn off customers - You will have to play
around with this to make sure you are still using
all the keywords you can. I copy and paste
keyword phrases around my title until I have
the perfect combination of readability and
indexing.

d. Make sure you include anything that makes

your product different and stick out! If your
product is double the length of your
competitors and every negative review on their
listing says it is too short, you best include that
where customers can see!!!
40
 STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors

e. Use 3-4 dashes "-"' in your title. In between

your best 3-5 keywords and convincing copy to
get customers to click.

Example of the title and spacing : Extra Long

Lemon Squeezer - Stainless Steel 2 Pack -
Manual Citrus Juicer Press - Squeeze Lemon,
Lime, Orange, and Extract All Fruit Juice - Easily
Clean Aluminum Metal - For Heavy Duty
Handheld Use & Dishwasher Safe

Product Bullets : You get (5) of these, for some

new products you'll have 6-7 bullets as an
option.

Don't cram too much into one bullet point. You

want to quick and powerful statements that a
reader can scan quickly, or else they won't read
it at all.

41
STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors

I personally do not like to use more than 150

characters per bullet, this forces you to make
your point concisely. In the beginning of each
bullet I use simple emoji's to stand out and get
more attention. My favorite is the
(Technically this is against Amazon's TOS,
I haven't had any issues with it but still use at
your own risk!) I also like to use CAPITAL LETTERS
to highlight the benefit at the beginning and
then the rest of the bullet explains how the
features create the benefit. THE CUSTOMER
CARES ABOUT THE BENEFIT FIRST - WHAT
THE PRODUCT CAN DO FOR THEM!

Here is a quick example:

SAVE TIME AND EFFORT - Our lemon

squeezer is custom designed to be easy-to-use,
easy-to-clean and easy-to-store.

42
STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors

Product Description: For product descriptions,

I like to get down and dirty researching all of
my competitors!

I will go ahead and read all of the reviews and

questions on the page of my competitor, take
notes of all the common ones! Then address
them on my product description...So if every
lemon squeezer listing has people asking "is
this lemon squeezer dishwasher safe?" You
best believe I will be addressing this in my
description. If every listing has bad reviews on
the silicone handles falling off during use, you
better address how you had your supplier
double reinforce the adhesive on the handle!
(Make sure you actually did this with your
product and don't make false claims. One of
the easiest ways to get 1 star reviews!)

43
STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors

PRO TIP: Research your competitor's listings

before you place your order to make sure you
improve any common major flaws and blow the
competition away with all your 5-star reviews!

USE HTML CODING ON YOUR PRODUCT

DESCRIPTIONS: Don't be alarmed by the word
"coding". This is actually very simple to do! All
you're going to have to do with the "coding" is
make sure that your product description doesn't
just show up as a bulky paragraph on your
listing. YOU CAN MAKE RETURNS, BOLD
LETTERS, MAKE LISTS...pretty much all the stuff
you need to create a NEAT and EASY to read
description.

HERE IS THE TOOL I USE:

https://wordhtml.com

44
 STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors
BASICS I MIGHT HAVE SKIPPED OVER...

You will have to start an AMAZON SELLER

CENTRAL ACCOUNT to create your product
listing. This costs $40/month for the
professional account, there is an individual
account that charges you $1 per sale, you
won't want that once you start selling over
40 products a month and want to use
Amazon's Advertising.

I recommend YOU STARTING AN LLC and

using that to register your Amazon Account.
The LLC will protect you and your personal
assets against anything that might happen.

YOU WILL NEED A UPC CODE to add your

product on Amazon, I recommend
gs1us.org. These are the barcodes Amazon
want you to use and will help you avoid any
issues you will have with barcodes from
deal sites.
45
STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors

TO FURTHER INCREASE THE VALUE OF

YOUR PRODUCT, you will want to get your
PACKAGING DESIGNED! The supplier will
ask you for the .ai file for this, I always find
my designers on Upwork.com, Fiverr.com,
or 99Designs.com and never had an
issue... just make sure you ask them for
examples of their previous work and talk
to a couple of them before you make your
decision.
You will also want to make sure you give
your package designer your ASIN/FNSKU
barcode.

Amazon assigns to your product and uses to

scan and organize your inventory. Putting this
on your box will help you avoid barcode
stickering fees later.

46
STEP 4: Create a World Class Listing
That Stands Out from All The
Competitors

NOTE: If your packaging is shiny and

reflective, you will want to have your
factory sticker for you, Amazon's
scanners won't be able to scan that type
of packaging. To access your FNSKU
barcode, you can get it after you create
the listing, and switched it over to FBA.
Then go to manage inventory > right side
of listing down arrow next to "Edit" > print
item labels. Called 30-up labels.

47
STEP 5: How to get Amazon Reviews
and Get Your Product to the
Top of Search Results

You have your product in Amazon... what now?

You want to give that product a good ole launch

and get sales a going!

To start getting sales there are two things you

are going want to do... GET REVIEWS AND GET
YOUR PRODUCT TO THE TOP OF THE SEARCH
RESULTS WHEN SOMEONE SEARCHES A
SPECIFIC KEYWORD!

This used to be so simple, you used to be able

to give your product away at a 99% discount
and get reviews and boost your search result
ranking.

Amazon finally cracked down on this and made

it against their TOS to incentivize reviews, and
they just recently stopped giving search result
ranking to discounted sales with an update to
their A9 algorithm.
48
STEP 5: How to get Amazon Reviews
and Get Your Product to the
Top of Search Results
So if you see an Amazon service out there that
say that they can boost your search result
ranking with discounted giveaways, DO NOT
USE THEIR SERVICE. THIS STRATEGY NO
LONGER WORKS!!!

The only way to boost your search results

ranking now is to get full priced sales from
someone using the specific keyword you want
to rank for, which is difficult to do, but is
possible!

First you want to know how many sales it will

take to get to the top of the page on the
keyword you are going after.

All you need to do is have more sales on the

top products on that page. So if you type
"Lemon Squeezer" on Amazon, and the top
listing sells 10 a day, you will need to sell 11 per
day for 10 days to overtake their spot.
49
STEP 5: How to get Amazon Reviews
and Get Your Product to the
Top of Search Results

Now, to find out how many your competition

is selling on that page you will need to do a
little research.
If you use the Viral Launch Google Chrome
Extension, you can pull up what every product
on the page is doing in sales per month. Just
divide this number by 30 and you will have
your estimated sales per day for those
products. Now since this is an estimation, I
always like to go to 2 or 3 higher in the
amount of sales of the competition. So if the
top guy is selling 10 a day, I will aim for 12 or
13. This makes sure you over take one of the
top spots and it could even help you get faster
than 10 days!

SO IF YOU FIGURED OUT HOW MANY SALES

YOU NEED TO CLAIM YOUR TOP SPOT IN THE
SEARCH RESULTS FOR YOUR KEYWORD... You
are going to want to get some full priced
purchases now!
50
 STEP 5: How to get Amazon Reviews
and Get Your Product to the
Top of Search Results

The best way to get consistent full priced sales

and reviews for your launch is Friends and
Family (No same last name and not in the same
house) and the Vine Program. (No more Early
Reviewer program).

Other services I recommend is RebateKey

(sales), No Panda Boom, and Zonranker
(launch+reviews), as well as Boost Rooster (FB
Ads+Manychat for ranking + reviews).

How to Get Your First Reviews: Amazon has

taken steps after step to combat fake reviews,
making it extremely hard for us sellers to get
reviews!
51
STEP 5: How to get Amazon Reviews
and Get Your Product to the
Top of Search Results

MORE ADVANCED METHODS to look into

when you are trying to take it to the next level::

Amazon Email Autoresponder - Active

Campaign Software
Many Chat
Specialized Product Packaging Inserts (QR
Codes)
Getting Customers off on Amazon and
creating a Customer Email List and/or a
Landing Page
Creating a Facebook Group

52
 STEP 6: How to use Amazon PPC
to take your Amazon Business to
Six Figures+++!

AMAZON PPC- Stands for Pay Per Click.

You will want to use this + other Launch
strategies like Search, Find, Buy (SFB) to
launch.

This is how you make the sponsored listings

you see on the top of your search results!

53
 STEP 6: How to use Amazon PPC
to take your Amazon Business to
Six Figures+++!

AUTOMATIC CAMPAIGNS are automated

and done all by Amazon. They will pull all
the keyword data from your listings to
advertise on. These are great when you are
first starting out, you will be able to find
some profitable keywords from these
campaigns and it will help boost your initial
sales while you are trying to capture your
first reviews and trying to rank up! You can
make these by simply going to Advertising -
> Campaign Manager -> Create Campaign ->
Sponsored Products -> Select "Automatic
Targeting"

54
 STEP 6: How to use Amazon PPC
to take your Amazon Business to
Six Figures+++!

MANUAL CAMPAIGNS

Where you are going to make the real money

and real results are in the MANUAL PPC
CAMPAIGNS. There are 4 TYPES of these:

Exact
Phrase
Broad
Product Targeting

Exact and Product Targeting are the types

of Manual campaigns you're going to want to
really focus on....

And use the Broad and Phrase to discover

more keywords for your EXACT CAMPAIGNS.

55
 STEP 6: How to use Amazon PPC
to take your Amazon Business to
Six Figures+++!

To make your manual campaigns, you are

going want to use your keyword research tool
"cerebro" from Helium 10, type in your best
Competitors ASIN, and "get Competitors"
search and sort, then download your
keyword list and use these words to start
your Manual Campaigns.

To not overcomplicate things, I suggest you

use the top 25-50 keywords (when sorting by
I typically like to only have 5-15 keywords per
campaign. Make an exact, phrase, and broad
campaigns with all of these keywords. If there
are more winning keywords that you are
missing for your exact campaign, your phrase
and broad campaigns will find them! Also
Auto PPC Campaigns will find other good
keywords!

56
 STEP 6: How to use Amazon PPC
to take your Amazon Business to
Six Figures+++!

PHRASE & BROAD CAMPAIGNS:

bid for any keywords that contain the Phrase
(for Phrase Targeting) or the search terms in
any order (Broad Targeting).

I think of these campaigns, as my discovery

tool for more profitable exact keywords!

PRODUCT PAGE CAMPAIGNS:

Are new and awesome! Before, you weren't

able to advertise on product pages of your
choosing, only automatic campaigns did this
and you had little to no control over which
pages it chose. Now you can select exact
ASINS (products) you can advertise on... this is
huge because you can target your
competition, you can target other products in
your niche that people would love to have
your product with and because they work and
convert! 57
 STEP 6: How to use Amazon PPC
to take your Amazon Business to
Six Figures+++!

These are the ways I like to find ASINS to bid

on for my product:

1. Look at accessories or products that pair

well with mine on Amazon.
2. Search for best selling products in my
category.
3. Any direct competition that I know the
customers would prefer my item over
theirs. (You have more reviews, better
price or value, better listing quality).
4. Downloading a Search Term Report in
Advertising -> Advertising Reports. This
will show you all the ASIN's your
automatic campaigns were bidding on and
which ones were getting you sales! If they
were getting you sales with a low ACOS
(Advertising Cost of Sale), then copy and
paste that into a product targeting
campaign.
58
 STEP 6: How to use Amazon PPC
to take your Amazon Business to
Six Figures+++!

How to know what to bid:

I suggest you use Amazon's Suggested bid

for your exact campaigns but just raise
them 30% above to get the slight edge on all
the people using the exact suggested bid.
This will allow you to win more auctions for
the lowest possible bid.

If keywords are getting lots of clicks but no

sales then you are going to want to turn off
that keyword or turn the bid down. I like to
use 10-20 clicks as good benchmark to see
how it is doing and when I make the
decision to lower the bid. If a keyword is
relevant and you know its getting a good
amount of searches from your keyword

59