IBS Hyderabad (Academic Year – 2022-23)

Course Handout
Program : MBA
Course Title : Business Analytics -I Semester: I
Faculty Name : Dr. Siva Gabbita Room No: E203
Consultation Hours (Day/time): Saturdays, 4.35 to 5.50 PM
Email : [email protected]

Course Description:

This course is designed to provide a broad foundation on Business Analytics to MBA students. The course begins with various descriptive analytics and
visualization techniques to handle and analyze various data forms relating to business. At the next level, the course deals with hypothesis testing which
helps in business decision making. Each session will help the students to understand the concepts, techniques and their applications using Excel and/or
R software.

Course Objectives:
At the end of the course a student is expected to:
 Demonstrate relevant quantitative capabilities in frameworks, tools and techniques for objective decision making.
 Demonstrate knowledge of theoretical concepts of the functional areas of business management and their relevance in a changing business
environment
 Apply knowledge that relates theory with practice in the field of management and business administration
 Think through a problem creatively and generate a set of alternatives
 Exhibit critical thinking skills by evaluating and selecting feasible alternatives leading to improved organizational performance
 Choose the best alternative for better business outcomes through data analysis.
 Interpret the research output of different research analysis (carried out using Excel and R) in the business context
 Develop capabilities in different tools and techniques of quantitative methods to augment learnings in other courses like Managerial Economics,
Operations Management, Business Analytics II, Marketing Analytics, Marketing Research, Portfolio Management, Financial Econometrics etc.

The course will be driven through Excel and/or R software.

Expected Learning Outcomes:

 IBS Hyderabad (Academic Year – 2022-23)

 Apply conceptual understanding necessary to meaningfully analyze data

 Develop a manager’s orientation and appreciation to evaluate different alternatives based on available data and select the best alternative.
 Make use of different quantitative techniques in solving the research and business problems
 Identify appropriate quantitative tools and techniques for a given situation to arrive at decision making

Recommended Text Book:

 Business Analytics (Adapted book for IBS), Cengage, 2020.

Suggested reference books:

 Business Analytics: Data Analysis and Decision Making by Albright & Winston, Cengage Learning, 7e.
 Statistics for Business & Economics (SB&E) by Anderson et. al., Cengage Learning, 12e.

Electronic and Web resources:

 Swayam, NPTEL, youtube & other videos, Syndicated Databases etc. indicated in this course handout.

Course Outline
Sessi Case /Reading NPTEL/ Tech Tools
on Topic Learning Outcomes article/ Lecture / Chapters Swamyam
No. Activity Links
https://
www.youtube.co
Introduction to
m/watch?
Business Analytics To introduce the v=jr0KpLCH2gs
• Evolution of concept of business &list=PLPjSqIT
1 1
Business Analytics analytics (BA) and the yvDeXCMNtscl
•Frame work of frame work of BA HYFeQmYoEK
Business Analytics mAG-

https://
 IBS Hyderabad (Academic Year – 2022-23)
www.youtube.co
m/watch?
v=BoFztRQxBQ
M&list=PLPjSqI
TyvDeXCMNts
clHYFeQmYoE
KmAG-
&index=2
Exploring Data https:// Excel
Types of Data and  To understand www.youtube.co
sources the concepts of m/watch?
•Quantitative and Populations and v=Ppv8IXvSUk
Qualitative Data Samples, Data, o&list=PLPjSqI
• Cross Sectional, Variables, Types 2, 4 TyvDeXCMNts
2-3
longitudinal data and of Data. clHYFeQmYoE
Time series data  To learn about KmAG-
•Collection and Nominal, &index=3
Preparation of data Ordinal, Interval
•Scales of & Ratio scales
Measurement
Excel
Visualization Analytics  Demonstrations
4 7
using Excel for above

 Descriptive To understand: Case: Heavenly https:// Excel, R

Chocolates web site www.youtube.co
Analytics • Idea of Distribution
Transactions (PTB, m/watch?
 Creating • Outliers & Missing 6, 7 v=8LgR42WCR
5-7 p. 191)
frequency Values l0&list=PLRueF
(PTB: Prescribed Text
distributions- • Measuring Location tKLr0QN7MmQ
Book)
relative and and Variability 8pdpQerOe_s8v
 IBS Hyderabad (Academic Year – 2022-23)
GJG4&index=4

 
https://
cumulative. www.youtube.co
 Summary m/watch?
measures of v=XaHFNhHfX
data. wQ&list=PLRue
FtKLr0QN7Mm
 Measures of
Q8pdpQerOe_s8
Association • The focus will be on vGJG4&index=
Classroom exercise
between two Tabulation of data useful 5
& numerical
variables for visualization
problems
(Pearson  
Correlation). https://
 Associated www.youtube.co
m/watch?
visual analytics
v=tyfrT0cSZKo
in Excel &list=PLRueFt
KLr0QN7MmQ
8pdpQerOe_s8v
GJG4&index=6

https://
Introduction to • To understand www.youtube.co
Random Variables, random variable, Classroom exercise m/watch?
Expected value and studying random & numerical v=WSANiPbatH
8-11 Variance behavior problems 10,11 c
Binomial, Poisson & • understanding Case: Specialty Toys
Normal & exponential distributions and drawing (PTB, p.397) https://
Distributions inferences www.youtube.co
m/watch?
 IBS Hyderabad (Academic Year – 2022-23)
v=Vpoi5W6a3lo

https://
www.youtube.co
m/watch?
v=I2_7kb_R7SY

13 Test 1

NPTEL video on
Sampling - 1
Sampling
•Various Sampling • To understand the Classroom exercise NPTEL video on
Methods concept of Sampling, & numerical Sampling - 2
13-14 Sampling Distribution Sampling Distributions, problems 12
Point Estimation & Estimation NPTEL video on
Criteria of good Sampling - 3
estimator
NPTEL video on
Sampling - 4
Interval Estimation NPTEL video on R
Interval
Concepts of interval Classroom exercise
Estimation – 1
estimations & numerical
* To estimate the problems NPTEL video on
15-16 To develop confidence population parameters 14
Gulf Real Estate Interval
interval for mean, Properties (PTB, Estimation – 2
proportion for one and p.537)
two populations NPTEL video on
Interval
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Estimation – 3
R
1. https://
nptel.ac.i
n/
courses/
110/107/
1101071
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2. https://
Cases: nptel.ac.i
a. Implementation of n/
Hypothesis Testing
Odd-Even Scheme courses/
- 1
for Private Cars in 110/107/
To learn the Basic To understand…
Delhi – A Pilot 1101071
Concepts of Testing of Carrying out of testing of
17-19 Study on Pollution 15 14/
Hypothesis hypothesis in one sample
Control (IBSCDC: 3. https://
Testing for Mean, managerial contexts
QM0037) nptel.ac.i
Proportion (One
b. Care Hygiene n/
Population)
(ICMR Case) courses/
110/107/
1101071
14/
4. https://
nptel.ac.i
n/
courses/
110/107/
1101071
14/
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5. https://
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courses/
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6. https://
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courses/
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7. https://
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courses/
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8. https://
nptel.ac.i
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courses/
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 IBS Hyderabad (Academic Year – 2022-23)
R
1. https://
nptel.ac.in/
courses/
110/107/110
Cases: 107114/
a. Implementation of 2. https://
Odd-Even Scheme nptel.ac.in/
for Private Cars in courses/
Delhi – A Pilot 110/107/110
Study on Pollution 107114/
Control (IBSCDC: 3. https://
Hypothesis Testing
QM0037) nptel.ac.in/
- 2
To understand carrying courses/
Testing for differences
out of testing of b Amit’s Dilemma - 110/107/110
20-22 in Means, 16
hypothesis in two sample Choosing MBA 107114/
Testing for difference
managerial contexts Specialization (A) 4. https://
in Proportions (Two
nptel.ac.in/
Populations)
c. Amit’s Dilemma - courses/
Choosing MBA 110/107/110
Specialization (B) 107114/
5. https://
nptel.ac.in/
courses/
110/107/110
107114/
6. https://
nptel.ac.in/
courses/
110/107/110
 IBS Hyderabad (Academic Year – 2022-23)
107114/
23 TEST-2 Sessions 10-23 Test – 2 Chapters
https:// R
www.youtube.co
Chi-square Distribution Cases:
m/watch?
based Tests a. A Study of Soap
•Understanding these v=ohquDY3fZq
•Test for SD/Variance Segment in Indian
important tests k&list=PLPjSqI
• Test of Independence FMCG Market
24-26 •Managerial Applications 17 TyvDeWBBaFU
• Test of Homogeneity (IBSCDC: QM0023)
of these tests bkLDJ0egyEYu
• Goodness of Fit b. A Bipartisan
NeR1&index=2
Agenda for change
2
(PTB, p.701)

https:// R
Cases: www.youtube.co
Testing for equality of a. Implementation of m/watch?
Analysis of Variance several population means Odd-Even Scheme v=TrvPwzzQCq
(with managerial for Private Cars in Q&list=PLRueF
Testing equality of applications) Delhi – A Pilot tKLr0QN7MmQ
27-28 18
means of several •Multiple comparison of Study on Pollution 8pdpQerOe_s8v
Populations means to arrive at Control (IBSCDC: GJG4&index=1
meaningful managerial QM0037) 5
conclusions b. Training Analysis
at Mesotime
CLHR/075
https:// R
Introduction to Non- www.youtube.co
To understand the
29 Parametric Analytics 19 m/watch?
distribution free tests
v=Tg5xID6dAe
w
 IBS Hyderabad (Academic Year – 2022-23)

https://
www.youtube.co
m/watch?
v=_JmGaWOSP
mY
30 TEST-3 Sessions 23-32 TEST-3 Chapters –
Chapters 3 & 5.
• Introduction to
• To be able to design a Cases:
Research
research study a. A small caselet on Indian
•Types of research
• To be able to develop Company Explaining
31-33 •Attitude Measurement
survey questionnaire for Research Process (PTB,
•Questionnaire design
research p.85)
b. Canterbury Travels (PTB,
p.492)

Expectations from Students

a. Students must report to the respective sessions well before the announced time. Latecomers will not be permitted to join the class after the
scheduled time. Even if permitted to attend, the attendance for that session will not be given.
b. Students should come well prepared to each class to be able to participate in class discussions. This includes reading the chapters, case studies
and other material indicated in the course handout for each class well prior to the class.
c. In the class discussion a student is expected to participate actively and contribute to individual and group learning. Active participation in class
discussions is important in the context of class participation evaluation.
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in the next section. Absence at any component
evaluation will mean non awarding of marks in that particular component.
e. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and clarify doubts if any, seek explanations and
get mentored if needed.
 IBS Hyderabad (Academic Year – 2022-23)

Evaluation Timelines

Keeping in line with continuous evaluation at IBS the following evaluation schedule has been drawn. Students are expected to go through the
dates / sessions mentioned and prepare accordingly.
Component Component Expected slot / Marks Weightage
Number due date declaration by
Class Participation 1 Session 30 Session 33 10
Test I 2 Session 13 Session 16 20
Test II 3 Session 23 Session 26 20
Test 3 4 Session 33 After one week 10
End exam End semester Examination 40
Total 100