IBS Hyderabad

Academic Year – 2021-22

Course Handout
Course Name: Business History Semester: MBA-I
Faculty Name: Dr. Achyut Telang
Room No: C-112
Consultation Hours: Mon 10-11am
Email: [email protected]

Course Objectives: This course is designed to …..

• Help the student appreciate the concept of business history
• Business history helps you analyze the reasons for success, prosperity or failure of organizations and
businessgroups
• Allow the student to analyze how leaders shapedorganizations
Learning Outcomes: At the end of the course a student is expected to….
• Understand historical perspective on entrepreneurship, ethics, business communities and
multinationals can enhance your knowledge of how things have evolved, what worked and what did
not work, how leaders made decisions, how public policy affected business, how business coped with
business cyclesetc.
• Gain an understanding of how a historical perspective can make better manager by taking
right decisions.
• Understand the values and vision on which organizations were built.

Sl. Sessio
Topic Sub Reading material
No. n
topics
Nos

1 1,2 Early • East India company Chapter 26

origins • Development of Managerial (A comprehensive history of business in
of capitalism in India India – P N Agarwala)
businesse Videos:
s in India • Early Business Houses
in India – emergence • https://www.youtube.com/watch?v=k
of business groups in UWEYLVooxU
Bombay and Calcutta • https://www.youtube.com/watch?v=D
zDwz18ng7w

2 3,4,5 Business • The Transcontinental Chapter 29

es that Railroad – The Indian (A comprehensive history of business in
changed Railways India – P N Agarwala) and
the • Henry Ford : Building cars Money & Power : The History of
world and Markets for them Business by Howard Means – Wiley
Books
• Robert Woodruff – The
Brand’s the thing Videos:
• https://www.youtube.com/watch?v=u
1v-pOBozNE&t=81s
Henry Ford:
• J Pierpont Morgan – The • https://www.youtube.com/watch?v=n
American Colossus 1IzetXHttI
1
 • Bill Gates Cyberspace – Robert Woodruff
The Dematerialized • https://www.youtube.com/watch?v=1
Future GhRJNdoJCc
Rockefeller
• https://www.youtube.com/watch?v=9s
aLsvWcppw
J.P. Morgan
• https://www.youtube.com/watch?v=S
EwenAjPtcc&list=PLOFwJ0S7LBN
MtOlNiYg15Y7co0v34wEx1&index
=5
Andrew Carnegie
• https://www.youtube.com/watch?v=L
NYkor8IDoA

The Men who built america

• https://www.youtube.com/watch?v=w
QcSQ1ZcaT8
Case: Investing for the long term: six
generations and going strong. Wallenbergs of
Sweden FBM 005
Case: The Rothschilds: maintaining 200 year
old legacy of family business FBM 004
3 6,7 Business • Indian businesses prior to Chapters 9, 29, 31, 34, 35 (A
history of Independence comprehensive history of business in India
India – ➢ The emergence of Industrial – P N Agarwala)
pre and groups in Bombay and
post Calcutta
independ
➢ Growth of Joint Stock
ence
companies
➢ Saga of Textile Industry
➢ Infrastructure and
Engineering,
Irrigation
• At Independence
➢ The Nehruvian Era – Rise
of the Public sector
➢ The license Permit Raj -
Challenges
➢ Financial and Banking
system – early years
➢ Nationalization of Banks
4 8,9,10 Liberaliza • Into a new age ( Post Chapter 9
tion and Reforms era) The Oxford History of Contemporary
Post ➢ Privatization : Lessons Indian Business
liberalizat from developing
ion countries Chapter 14 : (A comprehensive history of
business ➢ Liberalization and business in India – P N Agarwala)
environm Opening up of the
ent Indian Economy – Chapter 10 : (A comprehensive history of
Auto, Insurance, business in India – P N Agarwala)
Banking, Services,
Logistics,
Transportation.
2
 ➢ Business Groups facing
the Globalization
challenge
➢ Emergence of New
Businesses – IT,
ITES, Services,
➢ Entrepreneurship and
Startups
5 11- 12 Successf 1. Birlas – AdityaBirla
ul Indian 2. Tata’s – Ratan Tata Business Maharajas – Gita
business Piramal, Penguin Books,
3. Reliance – DhirubhaiAmbani
pioneers Secondary Sources
and 4. Goenkas – Rama PrasadGoenka
leaders 5. Thapars
6. Godrej
7. Bajaj
8. Infosys
9. Paytm
10. Biocon
6 13-14 Busine 1. Airlines – Kingfisher & Deccan Secondary Sources
ss Mobile Phones – Nokia
which
2. IT - Satyam Computers Ltd
failed
3. Two wheelers – Kinetic andLML
4. Automobiles – Hindustan Motors
5. Energy – Enron
6. Kodak
7. Xerox
8. Motorola
9. General Motors
10. Uber Eats
7 15-21 Presentations by student groups and debriefing by faculty

8 22 Test

Note: 1. For the project report students will be divided into groups of 5 each and assigned to work on an
organization of their choice. Students can gather information from secondary and primary sources.
2. Non class participation (test) will be held on22nd Session.

Annexure
Proposed text book: “The Concise Oxford History of Indian Business” by Tripathi and Jumani, Oxford
(2007) /
A business History of India: Enterprise and the Emergence of Capitalism from 1700, Tirdhankar Roy,
Cambridge University Press, 2018.

Suggested reference books:

1. Business History around the world by Amtori and Jones, Cambridge University press (2003)
2. Money and Power by Means, Wiley and Sons,2001
3. A Comprehensive History of Business in India by Agarwala, Tata McGraw Hill,2001
4. The Business Maharajas by Gita Piramal (2000), PenguinBooks
3
 5. “The Origins of Industrial Capitalism in India” – RajnarayanChandavarkar, 1994 – Press Syndicate of
the University ofCambridge
6. The Economic History of India, 1857–1947. By Tirthankar Roy. Oxford: Oxford University Press,
2001.
7. Management in India: Trends and Transitions (2005), by Herbert J. Davis,Samir

Evaluation components

• Class Participation : 10 marks

• Non Class Participation - Test (Multiple Choice questions) : 20 marks

• Project Presentation: 30 (15 Marks for Report and 15 Marks for presentation)

• End Semester Examination (The question paper will be set for 100 Marks) : 40 marks

Expectations from Students

1. Students must be online to the respective sessions well before the announced time. Latecomers will not
be permitted to join the class after the scheduled time. If late, the attendance for that session will be
marked as absent.
2. Read the Case Study / material/video/prerequisite well prior to the class discussion. He/she is also
expected to read the chapter indicated in the course plan as the faculty directs.
3. In the class discussion student is expected to participate actively and contribute to individual and group
learning. Evaluation is based on active participation.
4. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in
the section below. Absence from these evaluations will mean non awarding of marks in that particular
component
5. Wherever applicable, group assignments require each student to contribute to the group effort. This
enhances group effectiveness and leads to greater appreciation of working in groups.
6. Students are expected to show high regard and appreciation for in class discipline and desist from
using mobile phones. This disturbs the class ambience and unnecessarily diverts attention of other
students as well as the faculty member.
7. Each faculty has been given a scheduled consultation hour. Utilize this time to call the faculty over
phone and clarify doubts if any, seek explanations and get mentored if needed.
8. Attendance is compulsory in all sessions. However refer to guidelines in your academic handbook for
exceptions.

Brief profile of the Faculty Member

Dr. Achyut Telang is currently serving as an Assistant Professor of Marketing at ICFAI Business School,
(IBS) Hyderabad. He has acquired the doctoral degree from ICFAI Business School, Hyderabad in 2017.
His research interests are in the areas of advertising and online marketing. He has published research
papers in several national and international journals which are indexed in Scopus and ABDC A, B and C
journal quality list and multiple case studies some of which have won awards and have been among the
best- selling case studies. Besides publications, he has also presented his research work at various national
and international conferences. He has more than 9 years of teaching and research experience.