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This document summarizes a study that investigated how tourists' perceptions of COVID-19 safety measures implemented in traditional restaurants in Córdoba, Spain affected their satisfaction, image of the city as a destination, and loyalty to the city. A survey of 154 tourists who visited Córdoba for its traditional cuisine was conducted. Results showed that tourists' perceptions of restaurants' COVID safety measures positively influenced their satisfaction with the restaurant, local cuisine, image of Córdoba as a World Heritage city, and loyalty to the city as a destination. The study suggests that appropriate coronavirus risk management can help ensure visitor recommendations and return visits to the city.

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0% found this document useful (0 votes)
51 views

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This document summarizes a study that investigated how tourists' perceptions of COVID-19 safety measures implemented in traditional restaurants in Córdoba, Spain affected their satisfaction, image of the city as a destination, and loyalty to the city. A survey of 154 tourists who visited Córdoba for its traditional cuisine was conducted. Results showed that tourists' perceptions of restaurants' COVID safety measures positively influenced their satisfaction with the restaurant, local cuisine, image of Córdoba as a World Heritage city, and loyalty to the city as a destination. The study suggests that appropriate coronavirus risk management can help ensure visitor recommendations and return visits to the city.

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FN Clarivate Analytics Web of Science

VR 1.0
PT J
AU Huete-Alcocer, N
Hernandez-Rojas, RD
AF Huete-Alcocer, Nuria
Hernandez-Rojas, Ricardo David
TI Do SARS-CoV-2 safety measures affect visitors experience of traditional
gastronomy, destination image and loyalty to a World Heritage City?
SO JOURNAL OF RETAILING AND CONSUMER SERVICES
LA English
DT Article
DE SARS-CoV-2 safety measures; Management; Traditional restaurant; Loyalty
to destination
ID CUSTOMER SATISFACTION; TOURIST SATISFACTION; CULINARY TOURISM; SERVICE
QUALITY; FOOD SAFETY; IMPACT; MODEL; INTENTIONS; TRUST; SITE
AB Sars-Cov-2 paralyzed tourism, which only began to recover after the vaccine
roll-out. This study investigates loyalty to a city based on the perception of
COVID safety measures in traditional restaurants. To test eight hy-potheses, the
PLS-SEM method was applied to a sample of 154 tourists who visited C ' ordoba
(Spain) for the traditional cuisine. Results show that visitors' perception of
restaurants' COVID safety measures affects their satisfaction with the restaurant
and local cuisine, their general image of this World Heritage city, and their
loyalty to it. Thus, appropriate coronavirus risk management can help ensure that
visitors recommend and revisit the city.
C1 [Huete-Alcocer, Nuria] Univ Castilla La Mancha, Ciudad Real, Spain.
[Huete-Alcocer, Nuria] Econometr & Hist & Econ Inst, Dept Spanish & Int Econ,
Plaza Univ 1, Albacete 02071, Spain.
[Hernandez-Rojas, Ricardo David] Univ Cordoba, Cordoba, Spain.
[Hernandez-Rojas, Ricardo David] Dept Agr Econ Finance & Accounting, Plaza
Puerta Nueva S-N, Cordoba 14071, Spain.
RP Hernandez-Rojas, RD (corresponding author), Univ Cordoba, Cordoba, Spain.
EM [email protected]; [email protected]
OI Hernandez Rojas, Ricardo David/0000-0002-3055-2151; Huete Alcocer,
Nuria/0000-0002-2683-4201
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