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Assignment (BILAL)

This document discusses J., a fashion brand in Pakistan. It provides details about J.'s history, production process, supply chain activities, value provided to customers, and responses to three questions. Specifically, it outlines that J. started in 2002 and has since expanded its product lines. It has its own production facilities and supply chain to source raw materials and deliver high quality products. J.'s target customers are upper, middle, and higher middle classes and it provides value through quality products at reasonable prices.

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Bilal Ali Khan
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29 views

Assignment (BILAL)

This document discusses J., a fashion brand in Pakistan. It provides details about J.'s history, production process, supply chain activities, value provided to customers, and responses to three questions. Specifically, it outlines that J. started in 2002 and has since expanded its product lines. It has its own production facilities and supply chain to source raw materials and deliver high quality products. J.'s target customers are upper, middle, and higher middle classes and it provides value through quality products at reasonable prices.

Uploaded by

Bilal Ali Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Name: Bilal Ali Khan

Roll No# 3

Question Number 1: Considering any Fashion Brand like J., Amer Adnan and Khadi etc
discuss the role of supply chain and elaborate the terms like continuous use of supply chain
.activities and values of customers

:Answer

".Fashion Brand "J

History

It all started with an outlet at Tariq Road in 2002. At that time, Tariq Road was,
and still is, a shopping hub for those who seek to buy the latest in fashion.
Initially, only men's wear was available at the store, but later on clothing for
women, children, teens, as well as formal wear including groom's wear was also
added to the product list as expansion continued. In 2011, we took another bold
initiative and gave a new look to all our outlets as part of our ‘New Outlook, New
Outlet' strategy. This broke the monotonous theme of our outlets by making them
more modern and different from others.

Production

After the designs are approved, they are sent for production. Our Production Team
there uses the latest technology to meet the standards required to produce flawless
weaving, printing, embroidery, cutting, styling, stitching and packing. J. is a full-
fledged fashion retail brand with men, women, children, and teens' wear .

Continuous use of Supply Chain Activities

 J. is one of the prominent outlets across our country.

 They procure raw material by own.

 They are providing high quality stuff,

 Their supply Chain is continuous.

 The run own production system.

 Their target customer is upper class, higher middle and middle class.

Value of Customers

Children's Wear
J. not only makes clothes for men and women, it also has an exemplary children's
collection. This collection is further divided into Teens, Boys & Girls, and
Infants, and each category offers vibrant age-appropriate ensembles for Him and
Her with contemporary designs and styles.

Groom's Wear

Our traditional men's Sherwanis, Turbans, Khussas and Shawls are the epitome of
sophistication and modern designs. Their styles, colors and the detail work
outshine everything else and make the groom the center of attention, which is his
right.

Perfumes

A wide array of perfumes is also available at J., which can be worn by anyone.
They vary from light fresh flowery fragrances to heavy musk, which are extremely
delightful and pleasant. They are a treat for the senses and are appreciated by our
customers.

Accessories

J. also accessorizes its men and women's wear with fashionable shoes, jewelry and
bags to make the outfits suitable for any occasion.

Customers want value against in price so that J. is providing quality and


requirement which their customers want.

Question Number 2: Discuss various USPs and DSPs in the company you selected for
Question No1

:USP

New trend and new varieties


Style and cloth fashion
Selling discount or promotion offers

:DSP
So many outlets or Availability
Brand promotion by Celebrities
Sops

Question Number 3: Discuss the significance of studying SCM as an elective in your


professional life. (Hint: Like your thoughts with the industry of profession you belong)

Significance of studying SCM in my Profession is basically we deal supply chain of LNG across
.the country. Our organization procures LNG from Qatar. LNG's cargoes coming in our country

But we give full consideration that no lay time (allowable time to empty our container if the time
.exceeds so that fine will be payed by us). So that according to need we procure LNG

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