Lesson 14 Textbook
Lesson 14 Textbook
A manager's perspective
Jim Wardlaw
Regional Vice President and General Manager
Atlanta Region
The Coca-Cola Company
I began my career with The Coca-Cola Company as an account manager supplying product to local stores and
restaurants in my territory. I then spent some time as Area Marketing Manager and Area Sales Development
Manager before reaching my current position.
As Regional Vice President and General Manager, I oversee the administration and operations of a region
spanning 150,000 square miles, and one of my primary objectives is to maintain a successful return on investment.
I manage three division vice presidents and four regional vice presidents, and I try to spend about 60 percent of my
time working with account managers who call on retail trade accounts.
In fact, a lot of my job is providing training and inspiration. We hold monthly meetings with each division to
assess sales and provide motivation for the account managers. I also monitor daily key indicator reports to track
sales performance in the region.
Behind increasing sales, a strong emphasis on training is one of my most important objectives. For example,
Coca-Cola recently instituted a six-week training program for new account managers. The program brings new
members of the sales team up to speed on the company and sales techniques, then puts them out in the field. Our
sales base is constantly expanding, and we are starting to call on different buyers, so we need ongoing training to
stay competitive.
All of this training helps the region achieve its number one objective—increasing sales and making the "bottom
line". Sales for each division are closely monitored, and we measure employees' performances against the sales
budget established for the region.
In managing your personal finances, you may prepare a written plan of your anticipated cash inflows and
outflows. In fact, financial advisors often recommend that we prepare a written plan of cash inflows and outflows,
then—here is the hard part—follow it. Such a written plan is a budget.
Companies prepare budgets to plan for and then control their revenues (inflows) and expenses (outflows).
Failure to prepare a budget could lead to significant cash flow problems or even financial disaster for a company. In
fact, one of the leading causes of failure in small businesses is failing to plan and control operations through the use
of budgets.
This chapter first provides a conceptual foundation for budgeting. Then we describe and illustrate a master
budget. The chapter concludes with special topics relating to budgeting.
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(4) the effects of existing or possible government regulations. If these assumptions change during the budget
period, management should analyze the effects of the changes and include this in an evaluation of performance
based on actual results.
Budgets are quantitative plans for the future. However, they are based mainly on past experience adjusted for
future expectations. Thus, accounting data related to the past play an important part in budget preparation. The
accounting system and the budget are closely related. The details of the budget must agree with the company's
ledger accounts. In turn, the accounts must be designed to provide the appropriate information for preparing the
budget, financial statements, and interim financial reports to facilitate operational control.
Management should frequently compare accounting data with budgeted projections during the budget period
and investigate any differences. Budgeting, however, is not a substitute for good management. Instead, the budget
is an important tool of managerial control. Managers make decisions in budget preparation that serve as a plan of
action.
The period covered by a budget varies according to the nature of the specific activity involved. Cash budgets may
cover a week or a month; sales and production budgets may cover a month, a quarter, or a year; and the general
operating budget may cover a quarter or a year.
Budgeting involves the coordination of financial and nonfinancial planning to satisfy organizational goals and
objectives. No foolproof method exists for preparing an effective budget. However, budget makers should carefully
consider the conditions that follow:
Top management support All management levels must be aware of the budget's importance to the company
and must know that the budget has top management's support. Top management, then, must clearly state long-
range goals and broad objectives. These goals and objectives must be communicated throughout the organization.
Long-range goals include the expected quality of products or services, growth rates in sales and earnings, and
percentage-of-market targets. Overemphasis on the mechanics of the budgeting process should be avoided.
Participation in goal setting Management uses budgets to show how it intends to acquire and use resources
to achieve the company's long-range goals. Employees are more likely to strive toward organizational goals if they
participate in setting them and in preparing budgets. Often, employees have significant information that could help
in preparing a meaningful budget. Also, employees may be motivated to perform their own functions within budget
constraints if they are committed to achieving organizational goals.
Communicating results People should be promptly and clearly informed of their progress. Effective
communication implies (1) timeliness, (2) reasonable accuracy, and (3) improved understanding. Managers should
effectively communicate results so employees can make any necessary adjustments in their performance.
Flexibility If significant basic assumptions underlying the budget change during the year, the planned
operating budget should be restated. For control purposes, after the actual level of operations is known, the actual
revenues and expenses can be compared to expected performance at that level of operations.
Follow-up Budget follow-up and data feedback are part of the control aspect of budgetary control. Since the
budgets are dealing with projections and estimates for future operating results and financial positions, managers
must continuously check their budgets and correct them if necessary. Often management uses performance reports
as a follow-up tool to compare actual results with budgeted results.
The term budget has negative connotations for many employees. Often in the past, management has imposed a
budget from the top without considering the opinions and feelings of the personnel affected. Such a dictatorial
The budgeting process starts with management's plans and objectives for the next period. These plans take into
consideration various policy decisions concerning selling price, distribution network, advertising expenditures, and
environmental influences from which the company forecasts its sales for the period (in units by product or product
line). Managers arrive at the sales budget in dollars by multiplying sales units times sales price per unit. They use
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expected production, sales volume, and inventory policy to project cost of goods sold. Next, managers project
operating expenses such as selling and administrative expenses.
This chapter cannot cover all areas of budgeting in detail—entire books have been written on budgeting.
However, the following presentation provides an overview of a budgeting procedure that many successful
companies have used. We begin by discussing the planned operating budget or projected income statement.
The projected balance sheet, or financial budget, depends on many items in the projected income statement.
Thus, the logical starting point in preparing a master budget is the projected income statement, or planned
operating budget. However, since the planned operating budget shows the net effect of many interrelated activities,
management must prepare several supporting budgets (sales, production, and purchases, to name a few) before
preparing the planned operating budget. The process begins with the sales budget.
Sales budget The cornerstone of the budgeting process is the sales budget because the usefulness of the entire
operating budget depends on it. The sales budget involves estimating or forecasting how much demand exists for a
company's goods and then determining if a realistic, attainable profit can be achieved based on this demand. Sales
forecasting can involve either formal or informal techniques, or both.
Formal sales forecasting techniques often involve the use of statistical tools. For example, to predict sales for the
coming period, management may use economic indicators (or variables) such as the gross national product or gross
national personal income, and other variables such as population growth, per capita income, new construction, and
population migration.
To use economic indicators to forecast sales, a relationship must exist between the indicators (called
independent variables) and the sales that are being forecast (called the dependent variable). Then management can
use statistical techniques to predict sales based on the economic indicators.
Management often supplements formal techniques with informal sales forecasting techniques such as intuition
or judgment. In some instances, management modifies sales projections using formal techniques based on other
changes in the environment. Examples include the effect on sales of any changes in the expected level of advertising
expenditures, the entry of new competitors, and/or the addition or elimination of products or sales territories. In
other instances, companies do not use any formal techniques. Instead, sales managers and salespersons estimate
how much they can sell. Managers then add up the estimates to arrive at total estimated sales for the period.
Usually, the sales manager is responsible for the sales budget and prepares it in units and then in dollars by
multiplying the units by their selling price. The sales budget in units is the basis of the remaining budgets that
support the operating budget.
Production budget The production budget considers the units in the sales budget and the company's
inventory policy. Managers develop the production budget in units and then in dollars. Determining production
volume is an important task. Companies should schedule production carefully to maintain certain minimum
quantities of inventory while avoiding excessive inventory accumulation. The principal objective of the production
budget is to coordinate the production and sale of goods in terms of time and quantity.
Companies using a just-in-time inventory system, need to closely coordinate purchasing, sales, and production.
In general, maintaining high inventory levels allows for more flexibility in coordinating purchases, sales, and
production. However, businesses must compare the convenience of carrying inventory with the cost of carrying
inventory; for example, they must consider storage costs and the opportunity cost of funds tied up in inventory.
An accounting perspective:
Business insight
To a manager, a budget is like an architect's blueprints or a house builder's plans. Like the
blueprints, a budget shows the details of each part of the plan and how the various parts fit
together into the overall plan. Production people focus on production plans, salespeople focus on
sales plans, and financial people focus on projected cash receipts and disbursements. The general
manager, like the house builder, must be able to see the big picture and tie all of the pieces
together.
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A company develops its planned operating budget in units rather than dollars. Because revenues and many
expenses vary with volume, they can be forecasted more easily after the company estimates sales and production
quantities.
To illustrate this step, assume that Leed's management forecasts sales for the year 2010 at 100,000 units (each
pair of shoes is one unit). Quarterly sales are expected to be 20,000, 35,000, 20,000, and 25,000 units, reflecting
higher demand for shoes in the late spring and again around Christmas.
Assuming the company's policy is to stabilize production, it would produce 100,000 units uniformly throughout
the year. Therefore, production would be 25,000 units per quarter (100,000 units/four quarters). To simplify our
example, assume the company has no beginning or ending work in process inventories (although it would be
equivalent to assume that work in process inventories would remain at a constant amount throughout the year).
Finished goods inventory on 2010 January 1, is 10,000 units. From these data, we can prepare the schedule of
planned production and sales. Exhibit 2 shows the first two quarters.
Leed Company
Planned production and Sales
(in units)
Quarter Ending
2010 March 31 2010 June 30
Beginning finished goods inventory 10,000* 15,000
Add: Planned production 25,000 25,000
Units available for sale 35,000 40,000
Less: sales forecast 20,000 35,000
Ending finished goods inventory 15,000 5,000
* Actual on January 1
Exhibit 2: Leed Company: Planned production and sales (in units) for the first two quarters of 2010
Notice that if Leed wants to maintain a stable production of running shoes, it must allow the ending inventory to
fluctuate if sales vary. Thus, the finished goods inventory is affected by the difference between production and sales.
When establishing inventory policy, Leed's management has decided that it is less costly to deal with fluctuating
inventories than with fluctuating production.
Sometimes we receive sales and ending inventory data described as a certain percentage of the next period's
sales, and we must calculate the required level of production. Assume Leed Company wishes to have ending
inventory of 15,000 units. We could use the following format to calculate planned production:
Sales forecast (units) – current quarter 20,000
Add: Planned ending finished goods inventory 15,000
Total units required for the period 35,000
Deduct: Beginning finished goods inventory 10,000
Planned production (units) 25,000
Next, Leed's management must introduce dollars into the analysis. To do this, management forecasts the
expected selling price and costs. Exhibit 3, shows Leed's forecasted selling price and costs. Note that Leed's
management classifies costs into variable or fixed categories and budgets accordingly. As noted earlier, variable
costs vary in total directly with production or sales. Fixed costs are unaffected in total by the relative level of
production or sales.
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If the planned operating budget does not show the desired net income, managers must formulate new operating
plans and develop a new budget. The purpose of preparing a planned operating budget is to gain some knowledge of
the results of a period's activities before they actually occur.
A company seldom operates at the level of operations assumed in preparing the planned operating budget. After
the company knows the results of actual operations, management compares actual expenses with budgeted
expenses at the actual level of operations. To facilitate adjusting the budgeted items to the actual level of operations,
management sometimes prepares in advance flexible budgets for the entire operating budget or for certain
expenses. The next section discusses these flexible operating budgets and shows how companies prepare budget
variances.
Early in the chapter, you learned that a budget should be adjusted for changes in assumptions or variations in
the level of operations. Managers use a technique known as flexible budgeting to deal with budgetary adjustments.
A flexible operating budget is a special kind of budget that provides detailed information about budgeted
expenses (and revenues) at various levels of output.
A broader perspective:
Planning in a changing environment
Few industries have changed as much in the past decade as the telephone industry. The old-
fashioned phone company monopoly is over; it now faces intense competition from new
technologies ranging from wireless telephones to free audio and video calls over the Internet. Many
people no longer have land line phones and only use wireless phones. Indeed, the industry has been
transformed by rapidly changing technology and accompanying changes in consumer behavior.
Verizon Communications, Inc. provides telecommunications services. Its old approach to planning
and budgeting was not dynamic and creative enough to deal with the new competitive environment.
To start thinking about planning in the new environment, the company's managers met to discuss
the company's basic values. These managers developed such values as respect and trust in each
other, excellence, profitable growth, individual fulfillment, and integrity as the foundation for the
company's goals and plans. Management then established corporate goals along the lines of these
values, such as profit growth goals, and goals for achieving excellence in customer service, taking
the changing competitive environment into account.
Employee participation in setting goals, planning, and budgeting has been key to Verizon
Communications, Inc. in communicating corporate values and goals. To communicate the
company's goals, top management wrote down the company's basic business problems and the
steps they wanted to take to solve these problems. This action put Verizon's goals in terms that
employees could understand. After this communication step, employees knew better how to relate
their day-to-day work activities to the big picture, namely, ultimate corporate objectives.
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However, if Leed's actual production for the period was only 22,500 units (90 per cent of capacity), the company
actually has an unfavorable variance of USD 100. Why? Because at 90 per cent of capacity, according to the flexible
operating budget, only USD 1,800 of supplies should have been used. Consequently, it appears that Leed used
supplies inefficiently.
To give another example using the data in Exhibit 6, Leed's management may have budgeted maintenance at
USD 5,600 for a given period assuming the company planned to produce 20,000 units (80 per cent of operating
capacity). However, Leed's actual maintenance costs may have been USD 6,200 for the period. This result does not
necessarily mean that Leed had an unfavorable variance of USD 600. The variance depends on actual production
volume.
Assume once again that Leed actually produced 22,500 units during the period. The company had budgeted
maintenance costs at USD 6,300 for that level of production. Therefore, there would actually be a favorable
variance of USD 100 (USD 6,300 - USD 6,200).
Flexible budgets often show budgeted amounts for every 10 per cent change in the level of operations, such as at
the 70 per cent, 80 per cent, 90 per cent, and 100 per cent levels of capacity. However, actual production may fall
between the levels shown in the flexible budget. If so, the company can find the budgeted amounts at that level of
operations using the following formula:
Budgeted amount = Budgeted fixed portion of costs + [Budgeted variable portion of cost per unit X Actual units
of output]
Flexible operating budget and budget variances illustrated As stated earlier, a flexible operating budget
provides detailed information about budgeted expenses at various levels of activity. The main advantage of using a
flexible operating budget along with a planned operating budget is that management can appraise performance on
two levels. First, management can compare the actual results with the planned operating budget, which enables
management to analyze the deviation of actual output from expected output. Second, given the actual level of
operations, management can compare actual costs at actual volume with budgeted costs at actual volume. The use
of flexible operating budgets gives a valid basis for comparison when actual production or sales volume differs from
expectations.
Using the data from Exhibit 3, Exhibit 7 and Exhibit 8, present Leed's detailed planned operating budget and
flexible operating budget for the quarter ended 2010 March 31. The planned operating budget was based on a sales
forecast of 20,000 units and a production forecast of 25,000 units. Exhibit 7 and Exhibit 8 show actual sales of
19,000 units and actual production of 25,000 units. (As is typically the case, the budgeted and actual amounts are
not equal.) The actual selling price was USD 20 per unit, the same price that management had forecasted.
Exhibit 7: Leed Company: Comparison of planned operating budget and actual results
In Exhibit 7 we compare the actual results with the planned operating budget. Comparison of actual results with
the planned operating budget yields some useful information because it shows where actual performance deviated
from planned performance. For example, sales were 1,000 units lower than expected, sales revenue was USD
20,000 less than expected, gross margin was USD 12,500 less than expected, and net income was USD 2,400 more
than expected.
The comparison of actual results with the planned operating budget does not provide a basis for evaluating
whether or not management performed efficiently at the actual level of operations. For example, in Exhibit 7, the
cost of goods sold was USD 7,500 less than expected. The meaning of this difference is not clear, however, because
the actual cost of goods sold relates to the 19,000 units actually sold, while the planned cost of goods sold relates to
the 20,000 units expected.
A company makes a valid analysis of expense controls by comparing actual results with a flexible operating
budget based on the levels of sales and production that actually occurred. Exhibit 8 shows the comparison of Leed's
flexible operating budget with the actual results. Note that the flexible budget in Exhibit 8 is made up of several
pieces. The flexible budget amounts for sales revenue and selling and administrative expenses come from a flexible
sales budget (not shown) for 19,000 units of sales.
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Leed Company
Comparison of flexible operating
budget and actual results
For quarter ended 2010 March 31
Flexible Actual Budget variance
budget over (under)
Sales (19,000 units) $ 380,000 $ 380,000 $ -0-
Cost of goods sold:
Beginning finished goods inventory $ 130,000 $ 130,000 $ -0-
Cost of goods manufactured (25,000
units):
Direct materials $ 50,000 $ 62,500 $ (12,500)
Direct labor 150,000 143,750 (6,250)
Variable manufacturing overhead 25,000 31,250 6,250
Fixed manufacturing overhead 75,000 75,000 -0-
Cost of goods manufactured) $300,000 $312,500 $ 12,500
Cost of goods available for sale $430,000 $442,500 $ 12,500
Ending finished goods inventory 192,000 200,000 8,000
Cost of goods sold (19,000 units) $238,000 $242,500 $ 4,500
Gross margin $ 142,000 $ 137,500 $ (4,500)
Selling and administrative expenses:
Variable $ 38,000 $ 28,500 $ (9,500)
Fixed 100,000 95,000 (5,000)
Total selling and administrative $138,000 $123,500 $ (14,500)
expenses
Income before income taxes $ 4,000 $ 14,000 $ 10,000
Deduct: estimated taxes (40%) 1,600 5,600 4,000
Net income $ 2,400 $ 8,400 $ 6,000
Exhibit 8: Leed Company: Comparison of flexible operating budget and actual results
In comparisons such as these, if the number of units produced is equal to the number sold, many companies do
not show their beginning and ending inventories in their flexible operating budgets. Instead, the flexible operating
budget may show the number of units actually sold multiplied by the budgeted unit cost of direct materials, direct
labor, and manufacturing overhead. This budget also shows actual costs for direct materials, direct labor, and
manufacturing overhead for the number of units sold.
The comparison of the actual results with the flexible operating budget (Exhibit 8) reveals some inefficiencies
for items in the cost of goods manufactured section. For instance, direct materials and variable overhead costs were
considerably higher than expected. Direct labor costs, on the other hand, were somewhat lower than expected. Both
variable and fixed selling and administrative expenses were lower than expected. Net income was USD 6,000 more
than expected at a sales level of 19,000 units.
Now that Leed's management has prepared the operating budget (or projected income statement), it can
prepare its financial budget. Remember that the financial budget is a projected balance sheet.
To prepare a projected balance sheet, Leed's management must analyze each balance sheet account. Managers
take the beginning balance from the balance sheet at the end of the preceding period. Look at Exhibit 9, Leed
Company's balance sheet as of 2009 December 31. Management must consider the effects of planned activities on
these balances. Many accounts are affected by items in the planned operating budget, by cash inflows and outflows,
and by policy decisions. Management uses the planned operating budget in Exhibit 5 and the other illustrations
previously given to prepare Leed Company's financial budget for the first two quarters of 2010.
Leed Company
Balance sheet
2009 December 31
Assets
Current assets:
Cash $ 130,000
Accounts receivable 200,000
Exhibit 10: Leed Company: Planned accounts receivable collections and balances
Inventories Leed's management must prepare a schedule of planned materials purchases and inventories.
Planned usage and cost per unit of materials are from the planned cost of goods sold schedule ( Exhibit 4). We
assume no work in process inventories to simplify the illustration; there are only materials and finished goods
inventories.
In Exhibit 11, we show a schedule of planned purchases and inventories of materials for Leed Company. Leed
normally maintains its materials inventory at a level of one-half of next quarter's planned usage. The USD 40,000
beginning inventory was greater than normal because of a strike threat in the supplier company. This threat has
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now passed, and the materials inventory is reduced at the end of the first quarter to the normal planned level. In
Exhibit 4, we calculated the planned ending finished goods inventories.
Leed Company
Planned materials purchases
and inventories
Quarter Ending
2010 March 31 2010 June 30
Planned usage (25,000 x $2) (per Exhibit 4) $50,000 $50,000
Planned ending inventory (½ x 25,000 x2) 25,000 25,000
(per discussion in text)
Planned materials available for use $ 75,000 $75,000
Inventory at beginning of quarter 40,000* 25,000
Planned purchases for the quarter $35,000 $50,000
*Actual on January 1
• Selling and administrative expenses incurred are credited to the following accounts:
Quarter Ending
March 31 June 30
Accounts payable $ 5,000 $ 10,000
Accrued liabilities payable 130,000 154,000
Prepaid expenses 2,000 3,000
Accumulated depreciation – Building 1,000 1,000
Accumulated depreciation – Equipment 2,000 2,000
Total $140,000 $170,000
Exhibit 12, shows analyses of the accounts credited as a result of these data. The illustration provides a
considerable amount of information needed in constructing financial budgets for the quarters ended 2010 March
31, and 2010 June 30. The balances on both dates for Accounts Payable, Accrued Liabilities Payable, Prepaid
Expenses (the only debit balance account shown), Accumulated Depreciation—Building, and Accumulated
Depreciation—Equipment are computed in the schedule.
Income taxes payable A separate schedule could be prepared showing the changes in the state and federal
Income Taxes Payable account, but in this example, a brief discussion suffices. Balances reported in the financial
budgets assume that Leed pays one-half of the USD 100,000 liability in the 2009 December 31, balance sheet in
Exhibit 12: Leed Company: Analyses of accounts credited for materials purchases and operating costs
Cash budget After the preceding analyses have been prepared, sufficient information is available to prepare
the cash budget and compute the balance in the Cash account on March 31 and 2010 June 30. Preparing a cash
budget requires information about cash receipts and cash disbursements.
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Cash receipts We can prepare the cash receipts schedule from the information used to compute the accounts
receivable schedule (Exhibit 10). In Exhibit 13, we show the schedule of planned cash receipts for Leed Company.
Cash disbursements Companies need cash to pay for purchases, wages, rent, interest, income taxes, cash
dividends, and most other expenses. We can obtain the amount of each cash disbursement from other budgets or
schedules. Look at Exhibit 14, the cash disbursements schedule for Leed Company. You can see where the
information came from, except for the payment of income taxes and dividends. Income taxes are assumed to be 40
per cent of income before income taxes. We assume that USD 20,000 of dividends will be paid in the first quarter
and USD 40,000 in the second quarter.
Leed Company
Planned Cash receipts
Quarter ending
2010 March 31 2010 June 30
Collections on accounts receivable:
From preceding quarter's sales $200,000 $160,000 (0.4 x $400,000)
From current quarter's sales 240,000 (0.6 x 420,000 (0.6 x $700,000)
$400,000)
Total cash receipts (per Exhibit 10) $440,000 $580,000
Exhibit 15: Leed Company: Planned cash flows and cash balances
This cash budget helps management to decide whether enough cash will be available for short-term needs. If a
company's cash budget indicates a cash shortage at a certain date, the company may need to borrow money on a
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An accounting perspective:
Uses of technology
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• Several kinds of budgets are responsibility, capital, master, planned operating, and financial budgets.
• A budget: (1) shows management's operating plans for the coming periods; (2) formalizes management's
plans in quantitative terms; (3) forces all levels of management to think ahead, anticipate results, and take
action to remedy possible poor results; and (4) may motivate individuals to strive to achieve stated goals.
• Other benefits are: business activities are better coordinated; managers become aware of other managers'
plans; employees may become cost conscious and try to conserve resources; the company reviews its
organization plan and changes it when necessary; and managers foster a vision that might not otherwise be
developed.
• Top management support: All management levels must be aware of the budget's importance to the
company and must know that the budget has top management's support.
• Participation in goal setting: Employees are generally more likely to strive toward organizational goals if
they participate in setting them.
• Communicating results: People should be promptly and clearly informed of their progress.
• Flexibility: The operating budget should be restated if the basic assumptions underlying the budget change
during the year. For control purposes, after the actual level of operations is known, the actual revenues and
expenses should be compared to the expected performance at that level of operations.
• Follow-up: Managers should check budgets continuously and correct them whenever necessary because
budgets deal with projections and estimates of future operating results, cash flows, and financial position.
• Managers develop a planned operating budget in units rather than dollars. Managers forecast sales units
for the year. Then, based on the sales forecast and the company's inventory policy, they forecast production
requirements in units.
• Next, dollars must be introduced into the analysis. A forecast of expected selling prices must be made, and
costs must be analyzed.
• Management then prepares a schedule to forecast cost of goods sold.
• After forecasting the cost of goods sold, management prepares a separate budget for all selling and
administrative expenses. Several supporting schedules may be involved for other various expenses.
• The totals on the separate budgets are combined to form the planned operating budget, which shows the
budgeted income after income taxes for a certain period.
• A flexible operating budget is a special kind of budget that provides detailed information about budgeted
expenses (and revenues) at various levels of output.
• This budget shows the effect that different volume changes, in per cents of capacity, have on the expenses of
a company.
• Preparing a financial budget involves analyzing every balance sheet account in light of the planned
activities expressed in the income statement.
• Managers usually prepare a separate cash budget to show sources, uses, and net changes in cash for the
period.
• Supporting budgets also may be developed for accounts receivable, inventories, accounts affected by
operating costs, and federal income taxes payable.
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Flexible operating budget A special budget that provides detailed information about budgeted expenses
(and revenues) at various levels of output.
Just-in-time inventory system Provides that goods are produced and delivered just in time to be sold.
Master budget The projected income statement (planned operating budget) and projected balance sheet
(financial budget) showing the organization's objectives and proposed ways of attaining them; includes
supporting budgets for various items in the master budget; also called master profit plan. The master budget
is the overall plan of the enterprise and ideally consists of all of the various segmental budgets.
Participatory budgeting A method of preparing the budget that includes the participation of all levels of
management responsible for actual performance.
Planned operating budget The projected income statement portion of a master budget.
Production budget A budget that takes into account the units in the sales budget and the company's
inventory policy.
Variable costs Costs that vary in total directly with production or sales and are a constant dollar amount
per unit of output over different levels of output or sales.
Zero-base budgeting Managers in a company start each year with zero budget levels and must justify
every dollar that will appear in the budget.
*Some terms listed in earlier chapters are repeated here for your convenience.
Self-test
True-false
Indicate whether each of the following statements is true or false.
Budgets are based on more than past results.
Cash budgets may cover a week or a month, sales and production budgets a month, a quarter, or a year, and
general operating budgets may cover a quarter or a year.
The planned operating budget is developed first in units and then in dollars.
Planned operating budgets based on planned activity levels and flexible budgets are the same if planned activity
levels and actual activity levels are not the same.
Multiple-choice
Select the best answer for each of the following questions.
Which of the following best describes some of the benefits related to the preparation and use of budgets:
a. Business activities are better coordinated.
b. Managers become aware of other managers' plans.
c. Employees may become cost conscious and try to conserve resources.
d. Managers may review the organizational plan and make necessary changes more often.
e. All of the above.
When preparing a projected income statement, which of the following budgets is prepared first?
a. Projected cost of goods sold budget.
b. Selling and administrative budget.
c. Sales budget.
d. Financial budget.
Fixed costs are USD 60,000, variable cost per unit is USD 1.20, and budgeted units of output are 200,000 units.
Determine the budgeted production costs.
a. USD 300,000.
b. USD 360,000.
c. USD 240,000.
Questions
➢ What are three purposes of budgeting?
➢ What are the purposes of a master, planned operating, and financial budget?
➢ How does the management by exception concept relate to budgeting?
➢ What are five basic principles which, if followed, should improve the probability of preparing a
meaningful budget? Why is each important?
➢ What is the difference between an imposed budget and a participatory budget?
➢ Define and explain a budget variance.
➢ What are the two major budgets in the master budget? Which should be prepared first? Why?
➢ Distinguish between a master budget and a responsibility budget.
➢ The budget established at the beginning of a given period carried an item for supplies expense in the
amount of USD 40,000. At the end of the period, the supplies used amounted to USD 44,000. Can it
be concluded from these data that there was an inefficient use of supplies or that care was not
exercised in purchasing the supplies?
➢ Management must make certain assumptions about the business environment when preparing a
budget. What areas should be considered?
➢ Why is budgeted performance better than past performance as a basis for judging actual results?
➢ Describe the concepts of just-in-time inventory systems and zero-base budgeting.
➢ Real world question Refer to the financial statements for a publicly traded company. An industry
analyst has asked you to forecast sales for each of the next five years (after the current year). Assume
sales increase each year by the same percentage. That is, the percentage increase for next year is
expected to be the same as it was last year. What is your estimate of sales in each of the next five
years?
➢ Real world question Refer to your forecasts of sales for the company in the previous question.
Evaluate the simple forecasting method you were asked to use in that question. What additional
factors should be used in forecasting sales?
➢ Real world question Do you think the sales for a particular grocery store in your neighborhood
will go up, go down, or stay the same next year compared to this year? Give your answer in sales
volume, then give it in sales dollars.
24
➢ Real world question The text refers to the benefits of participation in budgeting. Assume your
college bookstore is preparing a budget for next year and wants to include employees in the
budgeting process. Give examples of the people who should be included and state what information
they could provide.
Exercises
Exercise A Hike n' Run Company has decided to produce 288,000 pairs of socks at a uniform rate throughout
2010. The sales department of Hike n' Run has estimated sales for 2010 according to the following schedule:
Sales of pairs of socks
First quarter 76,800
Second quarter 62,400
Third quarter 72,000
Fourth quarter 100,800
Total for 2007 312,000
Assume the 2009 December 31, inventory is estimated to be 38,400 pairs of socks. Prepare a schedule of
planned sales and production for the first two quarters of 2010.
Exercise B DePaul Company projects sales of 25,000 units during May at USD 6 per unit. Production costs are
USD 1.80 per unit. Variable selling and administrative expenses are USD 0.60 per unit; fixed selling and
administrative expenses are USD 60,000. Compute the budgeted income before income taxes.
Exercise C Skaters Plus Company plans to sell 90,000 skateboards next quarter at a price of USD 36 per unit.
Production costs are USD 14.40 per unit. Selling and administrative expenses are: variable, USD 7.20 per unit; and
fixed, USD 604,800 per quarter. What are the budgeted earnings for next quarter? (Do not consider federal income
taxes.)
Exercise D Duke Corporation considers materials and labor to be completely variable costs. Expected
production for the year is 50,000 units. At that level of production, direct materials cost is budgeted at USD
198,000, and direct labor cost is budgeted at USD 450,000. Prepare a flexible budget for materials and labor for
possible production levels of 52,500, 60,000, and 67,500 units of product.
Exercise E Assume that in the previous exercise the actual production was 60,000 units, materials cost was
USD 247,000, and labor cost was USD 510,000. What are the budget variances?
Exercise F Fixed production costs for Alexia Company are budgeted at USD 576,000, assuming 40,000 units
of production. Actual sales for the period were 35,000 units, while actual production was 40,000 units. Actual fixed
costs used in computing cost of goods sold amounted to USD 504,000. What is the budget variance?
Exercise G The shoe department of Noardstone's Department Store has prepared a sales budget for April
calling for a sales volume of USD 75,000. The department expects to begin in April with a USD 50,000 inventory
and to end the month with an USD 42,500 inventory. Its cost of goods sold averages 70 per cent of sales.
Prepare a purchases budget for the department showing the amount of goods to be purchased during April.
Problems
Problem A Joyce Corporation prepares monthly operating and financial budgets. The operating budgets for
June and July are based on the following data:
Units produced Units sold
June 400,000 360,000
July 360,000 400,000
All sales are at USD 30 per unit. Direct materials, direct labor, and variable manufacturing overhead are
estimated at USD 3, USD 6, and USD 3 per unit, respectively. Total fixed manufacturing overhead is budgeted at
An operating budget is prepared for 2009 with sales forecasted at a 25 per cent increase in volume. Direct
materials, direct labor, and all costs labeled as variable are completely variable. Fixed costs are expected to continue
except for a USD 24,000 increase in fixed administrative costs. Actual operating data for 2009 are:
Sales $2,160,000
Direct materials 444,000
Direct labor 288,000
Variable manufacturing overhead 148,800
Fixed manufacturing overhead 246,000
Variable selling expenses 186,000
Fixed selling expenses 157,200
Variable administrative expenses 198,000
Fixed administrative expenses 218,200
a. Prepare a budget report comparing the 2009 planned operating budget with actual 2009 data.
b. Prepare a budget report that would be useful in appraising the performance of the various persons charged
with responsibility to provide satisfactory income. (Hint: Prepare budget data on a flexible basis and use the
percentage by which sales were actually experienced.)
c. Comment on the differences revealed by the two reports.
Problem C Use the following data to prepare a planned operating budget for Hi-Lo Company for the year
ending 2009 December 31:
Plant capacity 100,000 units
Expected sales volume 90,000 units
Expected production 90,000 units
Actual production 90,000 units
Forecasted selling price $ 12,00 per unit
Actual selling price $ 13,50 per unit
Manufacturing costs:
Variable (per unit):
Direct materials $3.60
Direct labor $1.50
Manufacturing overhead $2.25
Fixed manufacturing overhead $108,000
Selling and administrative
expenses:
Variable (per unit) $1.20
Fixed $60,000
26
Assume no beginning or ending inventory. Federal income taxes are budgeted at 40 per cent of income before
federal income taxes.
The actual operating data for the year ending 2009 December 31, follow:
Sales $1,080,000
Cost of goods sold:
Direct materials $337,500
Direct labor 135,000
Variable manufacturing overhead 202,500
Fixed manufacturing overhead 108,000
Total $783,000
Less: Ending inventory ($783,000 x 10/90) 87,000 696,000
Gross margin $384,000
Selling expenses:
Variable 102,000
Fixed 72,000 174,000
Income before federal income taxes $210,000
Deduct: Federal income taxes at 40% 84,000
Net income $126,000
a. Prepare a planned operating budget for the year ended 2009 December 31, for part (1).
b. Using a flexible operating budget, analyze the efficiency of operations and comment on the company's sales
policy for part (2).
Problem D Kim Company wants you to prepare a flexible budget for selling and administrative expenses. The
general manager and the sales manager have met with all the department heads, who provided the following
information regarding selling and administrative expenses:
The company presently employs 30 full-time salespersons with a base of USD 3,600 each per month plus
commissions and 10 full-time salespersons with a salary of USD 6,000 each per month plus commissions. In
addition, the company employs nine regional sales managers with a salary of USD 21,600 per month, none of whom
is entitled to any commissions.
If sales volume exceeds USD 80 million per year, the company must hire four more salespersons, each at a
salary of USD 3,600 per month plus commissions.
Sales commissions are either 10 per cent or 5 per cent of the selling price, depending on the product sold.
Typically, a 10 per cent commission applies on 60 per cent of sales, and a 5 per cent commission applies on the
remaining 40 per cent of sales.
Salespersons' travel allowances average USD 1,500 per month per salesperson (excluding managers).
Advertising expenses average USD 150,000 per month plus 3 per cent of sales.
Selling supplies expense is estimated at 1 per cent of sales.
Administrative salaries are USD 300,000 per month.
Other administrative expenses include the following:
Rent—USD 48,000 per month
Office supplies—2 per cent of sales
Other administrative expenses (telephone, etc.)—USD 12,000 per month
Prepare a flexible budget for selling and administrative expenses for sales volume of USD 36 million, USD 48
million, and USD 60 million per year.
Problem E Galaxy Lighting Company manufactures and sells lighting fixtures. Estimated sales for the next
three months are:
September $350,000
Sales for August were USD 400,000. All sales are on account. Galaxy Lighting Company estimates that 60 per
cent of the accounts receivable are collected in the month of sale with the remaining 40 per cent collected the
following month. The units sell for USD 30 each. The cash balance for September 1 is USD 100,000.
Generally, 60 per cent of purchases are due and payable in the month of purchase with the remainder due the
following month. Purchase cost per unit for materials is USD 18. The company maintains an end-of-the-month
inventory of 1,000 units plus 10 per cent of next month's unit sales.
Prepare a cash receipts schedule for September and October and a purchases budget for August, September, and
October.
Problem F Refer to the previous problem. In addition to the information given, selling and administrative
expenses paid in cash are USD 120,000 per month.
Prepare a monthly cash budget for September and October for Galaxy Lighting Company.
Alternate problems
Alternate problem A Cougars Company prepares monthly operating and financial budgets. Estimates of sales
in units are made for each month. Production is scheduled at a level high enough to take care of current needs and
to carry into each month one-half of the next month's unit sales. Direct materials, direct labor, and variable
manufacturing overhead are estimated at USD 12, USD 6, and USD 4 per unit, respectively. Total fixed
manufacturing overhead is budgeted at USD 480,000 per month. Sales for April, May, June, and July 2009 are
estimated at 100,000, 120,000, 160,000, and 120,000 units. The inventory at 2009 April 1, consists of 50,000
units with a cost of USD 28.80 per unit.
a. Prepare a schedule showing the budgeted production in units for April, May, and June 2009.
b. Prepare a schedule showing the budgeted cost of goods sold for the same three months assuming that the
FIFO method is used for inventories.
Alternate problem B Following is a summary of operating data of Bugs Company for the year 2008:
Sales $ 7,00,000
Cost of goods manufactured and
sold:
Direct materials $1,200,000
Direct labor 1,100,000
Variable manufacturing overhead 300,000
Fixed manufacturing overhead 800,000 3,400,000
Gross margin $ 3,600,000
Selling expenses:
Variable $ 300,000
Fixed 400,000 700,000
2,900,000
General and administrative
expenses:
Variable $ 100,000
Fixed 1,200,000 1,300,000
Net operating income $ 1,600,000
Sales volume for 2009 is budgeted at 90 per cent of 2008 sales volume. Prices are not expected to change. The
2009 budget amounts for the various other costs and expenses differ from those reported in 2008 only for the
expected volume change in the variable items. Actual operating data for 2009 follow:
Sales $5,800,000
Direct materials 1,300,000
Direct labor 1,100,000
28
Variable manufacturing overhead 300,000
Fixed manufacturing overhead 780,000
Variable selling expenses 270,000
Fixed selling expenses 290,000
Variable administrative expenses 110,000
Fixed administrative expenses 1,100,000
a. Prepare a budget report comparing the planned operating budget for 2009 with the actual results for that
year.
b. Prepare a budget report that would be useful in pinpointing responsibility for the poor showing in 2009.
(Hint: Prepare a flexible operating budget.)
Alternate problem C Use the following data for Andrea Company in preparing its 2009 planned operating
budget:
Plant capacity 500,000 units
Expected sales volume 450,000 units
Expected production 500,000 units
Forecasted selling price $72 per unit
Variable manufacturing costs per unit:
Direct materials $ 27.00
Direct labor 9.00
Manufacturing overhead 6.00
Fixed manufacturing overhead per period $900,000
Selling and administrative expenses:
Variable (per unit) $ 3.00
Fixed (per period) $ 750,000
Assume no beginning inventory. Federal income taxes are budgeted at 40 per cent of income before income
taxes.
The actual results for Andrea Company for the year ended 2009 December 31, follow. (Note: The actual sales
price was USD 80 per unit. Actual unit production was equal to actual unit sales.)
Sales (500,000 units @ $80 per unit) $40,000,000
Cost of goods sold:
Direct materials $12,000,000
Direct labor 4,400,000
Variable manufacturing overhead 4,000,000
Fixed manufacturing overhead 1,000,000 21,400,000
Gross margin $18,600,000
Selling and administrative expenses:
Variable $ 1,400,000
Fixed 800,000 2,200,000
Income before federal income taxes $16,400,000
Deduct: Federal income taxes 6,560,000
Net income $ 9,840,000
a. Prepare a planned operating budget for the year ended 2009 December 31, for (1).
b. Using a flexible operating budget, analyze the efficiency of operations. Comment on the results of 2009 and
on the company's sales policy in (2).
Alternate problem D Rocklin Company gathered the following budget information for the quarter ending
2009 September 30:
Sales $540,000
Purchases 450,000
Salaries and wages 194,000
Rent 10,000
Supplies 8,000
Insurance 2,000
Other cash expenses 12,000
A cash balance of USD 36,000 is planned for July 1. Accounts receivable are expected to be USD 60,000 on July
1. All but one-half of 1 per cent of the July 1 Accounts Receivable balance will be collected in the quarter ending
A cash balance of USD 24,000 is planned for October 1. Accounts receivable are expected to be USD 48,000 on
October 1. All of these accounts will be collected in the quarter ending December 31. In general, sales are collected
as follows: 90 per cent in the quarter of sale, and 10 per cent in the quarter after sale. Accounts payable will be USD
480,000 on October 1 and will be paid during the quarter ending December 31. All purchases are paid in the
quarter after purchase.
a. Prepare a cash budget for the quarter ending 2009 December 31. Assume that the USD 150,000 loan will be
made on October 1 and will be repaid with interest at 10 per cent on December 31.
b. Will the company be able to repay the loan on December 31? If the company desires a minimum cash balance
of USD 18,000, will the company be able to repay the loan as planned?
Ethics case B The state of California, USA faced large budget deficits. Meanwhile, officials in a particular
community college district were looking for ways to spend the money that had been budgeted for the district. The
community college was entering the last three months of the fiscal year with excess funds because the area had
experienced a mild winter resulting in lower than usual utilities and maintenance costs.
At a budget meeting, one official commented, "You know what will happen if we do not spend all of our budget.
The state will claim we do not need as much money next year. What happens if we have a hard winter next year?
We will need every cent we can get!"
The community college's accounting manager commented, "We are legally entitled to spend all of the money this
year that has been budgeted to us. I am concerned about the memorandum that we received requesting that we cut
expenditures wherever possible to help reduce the state's deficit."
The first official responded, "That deficit is the state's problem, not ours. We would not have a deficit in the first
place if the state administrators were able to estimate taxes and do a better job of budgeting. Let us deal with our
problems and let them deal with theirs!"
Write a response from the point of view of the taxpayers of the state of California. Should the community college
spend all of the money that had been budgeted for it?
30
Broader perspective C Refer to the Broader perspective, "Planning in a changing environment". Describe and
evaluate Verizon Communications, Inc.'s new approach to planning. How would you advise company management
to communicate the company's values and plans to employees?
Group project D In groups of three, develop a budget for an organization that publishes financial statements,
such as The Coca-Cola Company or Maytag Corporation. Your budget should include three different types of
projected income statements for the coming month, quarter, or year. These three income statements should be for
optimistic, pessimistic, and expected scenarios. Collect or develop as much information as possible to prepare the
budget. For example, to prepare a budgeted income statement for a publicly traded company such as Coca-Cola,
look at previous annual reports and collect whatever additional information you can from news reports. Be sure to
state the assumptions used in preparing the budget in a memorandum you write as a team. The heading of the
memorandum should contain the date, to whom it is written, from whom, and the subject matter. Do not forget to
include the three different projected income statements.
Group project E The chief executive officer (CEO) of Rigid Plastics Corporation remarked to a colleague, "I do
not understand why other companies waste so much time in the budgeting process. I set our company goals, and
everyone strives to meet them. What is wrong with that approach?" In groups of two or three students, write a
memorandum to your instructor stating whether you agree with this comment or not and explain why. The heading
of the memorandum should contain the date, to whom it is written, from whom, and the subject matter.
Group project F Multigoal Corporation has established a bonus plan for its employees. An employee receives a
bonus if his or her department meets or is below the cost levels specified in the annual budget plan. If the
department's costs exceed the budget, its employees earn no bonus. In groups of two or three students, write a
memorandum to your instructor stating the problems that might arise with this bonus plan. The heading of the
memorandum should contain the date, to whom it is written, from whom, and the subject matter.
Using the Internet—A view of the real world
Visit the website for a high technology company that provides recent annual reports. Examples include Intel
Corporation, IBM, and Dell. Develop a budgeted income statement (operating budget) for the coming year and
include three categories for optimistic, pessimistic, and expected scenarios. Collect or develop as much information
as possible to prepare the budget. For example, look at previous annual reports and collect whatever additional
information you can from news reports. Be sure to state the assumptions used in preparing the budget in a
memorandum. The heading of the memorandum should contain the date, to whom it is written, from whom, and
the subject matter. Do not forget to include the three different projected income statements.
Visit the website for a retail company that provides recent annual reports. Develop a budgeted income statement
(operating budget) for the coming year and include three categories for optimistic, pessimistic, and expected
scenarios. Collect or develop as much information as possible to prepare the budget. For example, look at previous
annual reports and collect whatever additional information you can from news reports. Be sure to state the
assumptions used in preparing the budget in a memorandum. The heading of the memorandum should contain the
date, to whom it is written, from whom, and the subject matter. Do not forget to include the three different
projected income statements.
All of the capital stock of the company was recently acquired by Juan Jackson. After the purchase, Jackson
loaned substantial sums of money to the corporation, which still owes him USD 480,000 on a 5 per cent note.
There are no accrued federal income taxes payable, but future earnings will be subject to income taxation.
Jackson is anxious to withdraw USD 120,000 from the corporation (as a payment on the note payable to him)
but will not do so if it reduces the corporation's cash balance below USD 120,000. Thus, he is quite interested in the
budgets for the quarter ending 2011 March 31.
Sales for the coming quarter ending 2011 March 31, are forecasted at USD 1,200,000; for the following quarter
they are forecasted at USD 1,500,000. All sales are priced to yield a gross margin of 40 per cent. Inventory is to be
maintained on hand at the end of any quarter in an amount equal to 20 per cent of the goods to be sold in the next
quarter. All sales are on account, and 95 per cent of the 2010 December 31, receivables plus 70 per cent of the
current quarter's sales will be collected during the quarter ending 2011 March 31.
Selling expenses are budgeted at USD 48,000 plus 6 per cent of sales; USD 24,000 will be incurred on account,
USD 66,000 accrued, USD 27,000 from expiration of prepaid rent and prepaid insurance, and USD 3,000 from
allocated depreciation.
Purchasing expenses are budgeted at USD 34,800 plus 5 per cent of purchases for the quarter; USD 9,000 will
be incurred on account, USD 48,000 accrued, USD 13,800 from expired prepaid expenses, and USD 1,200 from
allocated depreciation.
Administrative expenses are budgeted at USD 42,000 plus 2 per cent of sales; USD 3,000 will be incurred on
account, USD 36,000 accrued, USD 13,200 from expired prepayments, and USD 1,800 from allocated depreciation.
Uncollectible accounts are estimated at 1 per cent of sales.
Interest accrues at 5 per cent annually on the notes payable and is credited to Accrued Liabilities Payable.
All of the beginning balances in Accounts Payable and Accrued Liabilities Payable, plus 80 per cent of the
current credits to Accounts Payable, and all but USD 30,000 of the current accrued liabilities will be paid during
the quarter. An USD 18,000 insurance premium is to be paid prior to March 31, and a full year's rent of USD
144,000 is due on January 2.
Federal income taxes are budgeted at 40 per cent of the income before federal income taxes. The taxes should be
accrued, and no payments are due in the first quarter.
32
a. Prepare a planned operating budget for the quarter ending 2011 March 31, including supporting schedules for
planned purchases and operating expenses.
b. Prepare a financial budget for 2011 March 31. Supporting schedules should be included that (1) analyze
accounts credited for purchases and operating expenses, (2) show planned accounts receivable collections and
balance, and (3) show planned cash flows and cash balance.
c. Will Jackson be able to collect the USD 120,000 on his note?
Davis Corporation is a rapidly expanding company. The company's post-closing balance as of 2010 December
31, is as follows:
Davis corporation
Post-closing trial
balance
2010 December 31
Debits Credits
Cash $240,000
Accounts receivable 480,000
Allowance for uncollectible $ 36,000
accounts
Inventories 600,000
Prepaid expenses 72,000
Land 600,000
Buildings and equipment 1,800,000
Accumulated depreciation 240,000
– Buildings and equipment
Accounts payable 360,000
Accrued liabilities payable 240,000
(including income taxes)
Capital stock 2,400,000
Retained earnings 516,000
$3,792,000 $3,792,000
Sales in the last quarter of 2010 amounted to USD 2,400,000 and are projected at USD 3,000,000 and USD
4,800,000 for the first two quarters of 2011. This expansion has created a need for cash. Management is especially
concerned about the probable cash balance of 2011 March 31, since a payment of USD 360,000 for some new
equipment must be made on delivery on April 2. The current cash balance of USD 240,000 is considered to be the
minimum workable balance.
Purchases, all on account, are to be scheduled so that the inventory at the end of any quarter is equal to one-
third of the goods expected to be sold in the coming quarter. Cost of goods sold averages 60 per cent of sales.
Selling expenses are budgeted at USD 120,000 plus 8 per cent of sales; USD 24,000 is expected to be incurred
on account, USD 288,000 accrued, USD 33,600 from expired prepayments, and USD 14,400 from allocated
depreciation.
Purchasing expenses are budgeted at USD 84,000 plus 5 per cent of purchases; USD 12,000 will be incurred on
account, USD 156,000 accrued, USD 13,200 from expired prepayments, and USD 10,800 from allocated
depreciation.
Administrative expenses are budgeted at USD 150,000 plus 3 per cent of sales; USD 24,000 will be incurred on
account, USD 132,000 accrued, USD 13,200 from expired prepayments, and USD 10,800 from allocated
depreciation.
Federal income taxes are budgeted at 40 per cent of income before federal income taxes and are recorded as
accrued liabilities. Payments on these taxes are included in the payments on accrued liabilities discussed in item 6.
34
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