LOYOLA COLLEGE, CHENNAI-34

AN INTERNSHIP REPORT ON CONSUMER BEHAVIOUR AND MARKETING

RESERCH

SBI LIFE INSURANCE COMPANY LTD,

Regional Office: Centennial Square, 4th Floor, 6A,
Dr.Ambedkar Road, Kodambakkam, Chennai-600024

Tel: +914424888078
Web: www.Sbilife.co.in

By

PARVESH (20-UCO-555)

Department of commerce

AN INTERNSHIP REPORT SUBMITTED TO THE DEPARTMENT OF COMMERCE IN

PARTIAL FULLFILLMENT OF THR REQUIREMENT FOR THE DEGREE OF
BACHELOR OF COMMERECE OF LOYOLA COLLEGE

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 DECLARATION

I, PARVESH.P do hereby declare that, this internship report is my own original work and
it has not been presented and will not be submitted to any other college for a similar or any
other degree award.
Signature……………………………………………
Date…………………………………………………..

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ACKNOWLEDGEMENT

I would like to express my thanking to Regional manager Mr. Rajasheker and Vice president Mr.
Saurabh Karwayun who have given me ideas and advice during my participation in the internship
sessions, for their tireless inputs, criticism, and advice given to me during the whole period of
facilitation and supervision during the internship period. I would particularly like to mention in this
respect my company for HR manager Ms. Amulya Thataverti and HR manager Ramakrishnan as well
as Mr. Ellesh varadhan for their assistance and kind comment during the whole process of doing
internship and completion of this report.

Many thanks should go to the team of HR and marketing whose permission created room for me to
conduct internship at the organization in particular Ms. Amulya Thataverti internship trainer. Other
member in SBI life insurance I would like to thank include P.S.Abhishk Kumar, Jeeva, Praveena,
, for their significant contribution and support they gave to me making sure my internship becomes a
success.

My appreciation also goes to all those who contributed directly and indirectly to making this
internship possible. I would like to express my thanks to my department team with whom I have
exchanged ideas.

I would like to exonerate the acknowledged person and the organization from any liability for errors
and omission, should it occur in this report.

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 Table of Contents
DECLARATION………………….........................................................................................................2
ACKNOWLADGEMENT………………………………………………….…………………………..3
CHPATER 1
INTRODUCTION & ORGANISATION PROFILE…………………………………………………...5
1.0 INTRODUCTION…………………………………………………………………………………..5
1.2 OBJECT OF INTERNSHIP………………………………………………………………………...5
1.3 ORGANIZATION STRUCTURE………………………………………………………………….8
1.4 NAME AND NATURE OF ORGANIZATION AND WHAT IT DOES………………………….9
1.5 FUNCTIONS OF SBI LIFE INSURANCE & TYPES OF INSURANCE ………………………...10
CHAPTER 2
MANAGEMENT OF THE PRACTISM EXCERSICE

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 CHAPTER-1

INTRODUCTION & ORGANISATION PROFILE

INTRODUCTION:
The internship placement is a requirement by SBI life insurance aimed at enabling the
students gain an experience of how to link classroom concept into the working environment
en-campused with challenges, dynamics, technological advancement, professional ethics and
sector integration.

The field of attachment started 16th December to 16th January this was the I learned formerly
and informally by taking part practically in the daily assigned activities at SBI life insurance
that I put on record that is an experience worth to tune my working profession today and the
days coming.

1.1 Objectives of the internship

➢ To use or apply the knowledge and skill acquired during classroom teaching on trial
basis.
➢ To gain early understanding and appreciation of the practical real situation challenges
associated with the application of the theoretical knowledge acquired.
➢ To obtain enhanced development and acquisition critical skill needed to proactively
observe and analyze problem/challenges encountered while executing career duties and
responsibilities.
➢ To interact with and learn from experienced professional in a work environment.
➢ To develop expedited professional self-awareness, internalization of career job
requirement and experience.
➢ To be able to write a detailed internship report after the internship period.

1.2 Scope of the internship

This include the content scope, geographical scope and time scope

1.2.1 Content scope

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This internship covered the consumer behavior, data analytics, segmentation of consumer,
communication with consumer and experience faced during the exercise.

1.2.2 Time scope

The internship started on 16th December and ended 16th January

1.3 Organization profile

This include the background of the organization, organizational structure, nature of the
organization and what the organization does and its clients/stakeholders.

1.3.1 Background
The company got incorporated as a public limited company in Mumbai on 11 October 2000 and
received Certificate of Commencement of Business from the RoC on 20 November 2000 and got
registered with the IRDAI for carrying out business of life insurance on 29 March 2001.[5] SBI
Life is listed on BSE and NSE (Stock Exchanges in India) and is a leading Life Insurance
company in India.[5] SBI Life started as a joint venture with BNP Cardif S.A, which is the life
and property & casualty insurance arm of BNP Paribas, one of the strongest banks in the world,
in 2001.[5] While in its initial stage its business was mainly from bancassurance channel, and
gradually developed an agent network consisting of 108261 Insurance Advisors (IAs)and 825
offices across the country as on March 31, 2018 for selling its life insurance products and also
collaborated with other distributions channels which include direct sales and sales through
corporate agents brokers insurance marketing firms and other intermediaries.[5] The company
offers products in individual and group category which includes savings and protection plans
addressing the insurance needs of diverse customer segments and has a comprehensive range of
plans in life insurance and pension schemes.[5] During financial year 2004-05 company's Assets
Under Management (AUM) crossed Rs 1000 crore mark and in January 2005 it launched unit-
linked product.

In subsequent financial year of 2005-06 it became the first new generation private life insurance
company registering profit and posted profit after tax of Rs 2.03 crore for that year. Its Gross
Written Premium (GWP) crossed the milestone of Rs 5000 crores and AUM crossed the
milestone of Rs 10000 crore and it also achieved cumulative breakeven wiping out all
accumulated losses and also its share capital increased by Rs 500 crore to Rs 1000 crore during
financial year 2007-08.[5] Its GWP crossed the milestone of Rs 10000 crore during financial year
2009-10 and in 2010-11 SBI Life's branch network crossed the milestone of 500 branches all over
country and further during the financial year 2011-12 the company achieved the milestone of
profit after tax (PAT) of Rs 500 crores as it reported PAT of Rs 556 crore for that year declaring

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a maiden dividend of 5%.[5] The company's AUM crossed the milestone of Rs 50000 crore and
the total number of branches in the country crossed 750 during the financial year 2012-13.The
company's GWP crossed the milestone of Rs 15000 crores during the financial year 2015-16 and
in the subsequent financial year in 2016-17 SBI Life's renewal premium collection crossed the
milestone of Rs 10000 crore and during the year two companies, Value Line Pte Ltd and
McRitchie Investments Pte Ltd. bought stake of 1.95% each in the company from SBI.

1.3.2 VISION AND MISSION

A) VISION
Actively protect and enhance people's lives

B) MISSION
SBI Life’s mission is to emerge as the leading company offering a comprehensive range
of Life Insurance and pension products at competitive prices, ensuring high standards of
customer service and world class operating efficiency thereby becoming a
model life insurance company in India in the post-liberalization period.

ORGANIZATION STRUCTURE

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 STRUCTURE OF HR & MARKETING DEPARTMENT

My level in this team

1.3 NAME AND NATURE OF THE ORGANIZATION AND WHAT IT DOES

SBI Life Insurance (‘SBI Life’ / ‘The Company’), one of the most trusted life insurance
companies in India, was incorporated in October 2000 and is registered with the Insurance
Regulatory and Development Authority of India (IRDAI) in March 2001. Serving millions of
families across India, SBI Life’s diverse range of products caters to individuals as well as
group customers through Protection, Pension, Savings and Health solutions. Driven by
‘Customer-First’ approach, SBI Life places great emphasis on maintaining world class
operating efficiency and providing hassle-free claim settlement experience to its customers by
following high ethical standards of service. Additionally, SBI Life is committed to enhance
digital experiences for its customers, distributors and employees alike. SBI Life strives to
make insurance accessible to all, with its extensive presence across the country through its
990 offices, 19,599 employees, a large and productive individual agent network of about
178,357 agents, 58 corporate agents and 14 bancassurance partners with more than 40,000
partner branches, 127 brokers and other insurance marketing firms. In addition to doing what’s
right for the customers, the company is also committed to provide a healthy and flexible work
environment for its employees to excel personally and professionally. SBI Life strongly
encourages a culture of giving back to the society and has made substantial contribution in the
areas of child education, healthcare, disaster relief and environmental upgrade. In 2021-22,
the Company touched over 2 lakh direct beneficiaries through various CSR interventions.

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Listed on the Bombay Stock Exchange ('BSE') and the National Stock Exchange ('NSE'), the
company has an authorized capital of ` 20.0 billion and a paid up capital of ` 10.0 billion. The
AuM is ` 2,826.3 billion.

1.3.2 ORGANIZATIONAL CLAINTS AND STAKE HOLDERS

Individual and family are the client for the sbi life insurance who provide insurance to the
individual and family for safety purpose.
1.3.3 CORE VALUE
Transparency: - "SBI life Provide information which is clear & concise in addition to having
simple processes which are effective and easy to understand."

Humility: - "SBI life are curious & open to learn from anyone & anywhere because we believe
in introspection & continuous improvement."

Integrity: - "SBI life are honest, open, and fair & will always follow sound ethical principles."

Innovation: - "SBI life bring new ideas to life with an intention to improve, customize and
stay relevant."

Sustainability: - "SBI life shall work with selfless concern towards long-term well-being and
welfare of our community.

1.4 FUNCION OF SBI LIFE INSURANCE

Protection

One of the importance functions of insurance is to provide protect against risk, losses,
uncertainty or accidents. Their insurance guarantees to pay for losses and therefore safeguards
their assured from any kind of sufferings. In genuine terms, insurance is a defensive protect
towards economic loss due to uncertainty by sharing risk with pool of insured people.

Certainty

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One of the primary function of insurance common across functions of life insurance as well
as functions of general insurance is providing certainty. Unless and until we are fully insured
we are uncertain with our ability to satisfy the future risks. One of the greatest benefits of
insurance is that, it guarantees about future risk and due to which our uncertainty is transforms
into certainty.

Prevention of Risk / Loss

Preventive steps for uncertainties is another important functions of insurance. Many times
insurance companies are partnered with institutions for assisting people / societies / companies
towards preventing the losses. In case of appropriate prevention measures are taken, it reduces
number of insurance claims made by insurer every year. When insurance claims are reduced
it directly or indirectly lower your annual premium cost which is based on the risk sharing
principle.

Instead of seeking assistance from insurance company, it is far better to adopt prevention
measures to mitigate losses. When preventive steps are taken from insurer upfront, it assists
insurer to negotiate and can save lot of cost on premium. Insurance companies also provide
additional benefits to such insurer as it lowers their risk.

Risk / Loss Sharing

When risk happens whether it’s a function of life insurance or function of general insurance,
the loss is shared with all persons that are subjected to the risk. Billions of people usually buys
insurance and pays annual premiums but only few of them do claim for their losses each year.
These claims are then paid to insured based on insurance terms and conditions mutually agreed
by both the parties in written.

Growth of Large Companies

Larger companies are at more risks, as they have diversified operating model and sometimes
no relation with another company of the same sector. Insurance become the important factor
for such large companies to cover potential risk and keep moving forward towards the growth
of the company.It became extremely important for any business to understand functions of
insurance in their early planning stage. As this will assist them to classify different types of
risk either under functions of life insurance or functions of general insurance. Then companies

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can chose appropriate insurance cover based on the features of insurance and other factors for
the same.

Economic Progress

Protecting the businesses / communities risks from big losses, destruction and death is one of
the greatest function of insurance. Guarantee provided by insurance delivers a required energy
to work hard for the betterment of the masses.

For any country, economic development is largely depended on their population. Economic
of the country will definitely will be progressive when valuable assets, machineries, lives have
adequate protection for any kind of financial losses during any misfortune.

Useful for Investing and Savings

One of the important function of insurance is to help individual to grow their savings and
investments. Once an insurance policy is bought, many people assume that they will have to
save money for mandatory premium payments on regular basis. However, funds collected by
insurer are then invested by insurance company to your benefit.

It is compulsory contribution made by insurer to get insurance benefits. At the same time there
are many different types of insurance plan which provides maturity benefits in-case no claims
are made by insurer. On the other side, premium paid against insurance are additional
exemption under Income tax act. So overall, many individuals think insurance as a useful tool
for their saving and investments as well.

1.5.1 TYPES OF INSURANCE

SBI life will provide the predefined amount of money to the policyholder’s family, only if the
policyholder dies during a specified term. No claim if the insured person survives till the end
of the policy period. This policy essentially remains active for a predefined time and is one of
the affordable policies available in the market.

Whole life insurance

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Whole life insurance as the name suggests provides you cover at all points of your life in which
the policy is in force. This coverage time can go as long as 100 years. These policies also offer
loan facilities to the policyholder. The overall process of buying is simple and can be done
online as well through a simple process.

Money Back Policy

The main difference and advantage of money back policy is that it gives the policyholder
different survival benefits which are linked to the period of the policy. Unlike other policies,
this policy gives you money during the policy period. Regardless of the instalments paid, if the
policyholder dies, the family gets the entire sum. These policies are expensive as compared to
other counterparts.

Endowment Policy

Endowment policies are different from term insurance policies in a way that in case of these
policies, the insured gets a lump sum amount of money if s/he survives till the maturity date.
The policy offers insurance with savings at the same time. They also come with riders that may
be used to increase the coverage of the policy. In case of death, the endowment policy
guarantees that along with the sum a participation profit is also paid according to the nature of
the policy.

Retirement Plans

Retirement plans, in simple terms, can be defined as those plans that guarantee fixed income
after your retirement. They aid in creating a retirement corpus. This corpus is then invested to
generate post-retirement money flow, thus creating a financial cushion and helping in risk
mitigation. The money is rolled out in the form of monthly pension. All in all, these policies
help the insurer in achieving the financial goals of long term nature. In the advent of the
internet, almost all the companies claim to have the best life insurance online. However, one
must read the fine print carefully and should check carefully, if the policy offerings match with
individual requirements

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 CHAPTER-2

MANAGEMENT OF THE PRACTISM EXCERSICE

2.0 INTRODUCTION

This chapter includes the role of the department of Human resource and marketing, reporting and
induction by the organization, the department to which I was assigned, role of the work
supervisor.

2.1 Role of the department of marketing department

It’s the department where the sourcing of data process will be start for choosing the customer.
The department will advertise the service lent by the company and choose the correct customer
by the data segmentation of sourced data based on age, income etc. Then the department will do
the verification among the segmented customers by the background verification of the customers
For ensure the payment or return from the customers. The role of marketing is to promote service
among the different customer by the way of calling them. Free service rendered for the policy
holder by the way of e-nomination and payment service among their family.

2.2 Preparations for the Internship

It has always been my interest to work in an institution which is at the forefront of the market.
SBI life Insurance is an institution at the apex of the insurance market in Tamil Nadu and an
ideal platform for any potential intern enthused about insurance operations. Although an
insurance company was not my first nor second choice in terms of where I wanted to carry
out my internship program, and also due to the fact that as the subject I chose I had just basic
knowledge of insurance. But after taken a transverse look at SBI life and its good reputation,
I decided to apply for my internship within the institution because it works in line with my
degree program in Bcom general at the Loyola College of arts& science. After I got a
positive response from the manager of SBI life Insurance Kodambakkam to carry out my
internship, my next step was to get the necessary formalities and also build up questions to
better attain the knowledge and experience in the field.

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2.3 Activities and tasks

This report has been prepared on the basis of experience gathered during the period of
internship. Within this time period I worked closely with the manager and other key
personnel of SBI life Insurance Kodambakkam, SBI life does not follow any guideline or
fixed any responsibilities for interns. Mainly I have done many pending tasks that are related
to customers and sourcing of new profile data. My trainer and her colleges tried to give me
a brief description of their routine tasks before deploying me to any specific task. Later on
through my personal observation and the guidance of my superiors, I was able to understand
the basic dynamics of customer handle as a whole. Most of my daily activities related to
marketing are outlined as follows:

a) Segregation of profile data of customers: The HR team will give us the rough data
which is not segregated based on age and income etc. I want to segregate these data using
the MS excel by the usage of filter in excel I want to segregate the data of the customer
b) Document verification about the customer: The document should be verified which is
there with the customer. The document should be verified there are
i) Contact registration form
ii) Last 3 month pay slip
iii) The 12th college mark sheets
iv) Aadhar card
v) Pan card
vi) Voter id
vii) Driving license
viii) Income tax filling
c) Advertising: Most day in my internship is work to promote the product offered by SBI
life insurance to the customer is the insurance promotion by the method of tele calling I
will advertise the product to the customers.
There are some of the job I worked for the human resource management they are as follows
I) Advertisement: I excited to work in HR team as promoter for job description
(BDM: Business Development Manager) this job will take place through tele
calling method. When we are interacting with the customer in that work I want
to explain the job offer in which he/she going to be post. This is the another
different

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 II) Document verification: I many times tried to do this work correctly but it is not
coming correctly because of the candidate
III) Getting the candidate to interview: I will collect all the information about the
candidate and get their documents to the vice president who going to conduct the
interview for all candidate.

2.4 Products of the company

1) Individual Life Insurance: Individual life insurance issued directly by the SBI life on a
fully underwritten, simplified issue or guaranteed issue basis in accordance with the SBI
life’s applicable underwriting guidelines and requirements.

2) Family life insurance: Family coverage is an insurance policy that covers an entire family.
Often, employers offer it as a benefit for their employees. Family coverage can include
dental insurance, health insurance, life insurance, accidental death and dismemberment
insurance, and more.

3) Marriage life insurance: A Child not only brings joy, a sense of maturity and responsibility
to the parents but also the need for financial planning as they count on you for all their needs
including financial ones. And there is no way you can ever let them down. With education
inflation, changing lifestyles, increasing expenses and inflation growing faster than your
income; you might wonder how you'll manage their dreams. You should have an investment
plan for your children’s education fund, which can help your children meet their career
aspirations. You should also protect your life by taking adequate life cover so that even if
something were to happen to you the child’s dreams are not compromised.

4) Independent member with kid: Like a life insurance policy for an adult, a life insurance
policy for a child is a contract with an insurance company. Premiums are paid (typically
monthly or annually) in return for the promise that the insurance company will pay a death
benefit if the child dies.

5) Nearing retirement: Retirement should be about spending cherished moments, doing what
you love. Financial worries and responsibilities should be things of the past, but with joint
family system long gone and skyrocketing inflation rates, one has to start retirement
planning well in advance to enjoy the benefits of retirement. Given the increase in life

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 expectancy, rising healthcare and lifestyle costs, one has to ensure a steady flow of income
post retirement. Systematic investing over a sufficiently long period of time to leverage the
benefits of power of compounding can help you accumulate a sufficiently large retirement
corpus. This is where investing early, in the right retirement plan, can help you in your
financial planning.

2.5 The department to which one is assigned at workplace

I was assigned to the department of HR and marketing.

2.6 Category of the department

The marketing and Human Resource department

2.7 Duties of the department

The duties of the marketing includes the following

• Sourcing of the data for the segmentation of the customer.

• Segmenting the customer by the help of excel.

• Promoting the policy by tele communication.

• Verifying the document of the customers for their financial stability.

• Get the customers to the regional manager for clarifying their doubts about the Insurance.

• Doing the e nomination as the customer service.

The duties of the HR department includes the following

• Souring of the candidate data from the recruitment website like shine, naukri etc.

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 • Advertise the job designation to the customers.

• Giving the filling form to the candidate who came to attend the interview.

• Document verification of the candidate before attending interview.

• Get the candidate to the HR vice president for attend the interview.

• Issue the job offer and track that candidate joining date and documents pending which
should be submit to the organization.

2.8 Title of the head of the department

Regional manager and vice president.

2.9 Responsibilities that I have assigned

• Sourcing of the data from various person for the insurance policy

• Segment the customers based on age and income.

• Verifying the documents of the customers for checking the customer’s financial
stability to pay the premium of the policy.
• Tele communication with the customers for the product promotion.

• E nomination for the customer service.

• Giving the application to the customers for the starting stage of the insurance.

• Advertise the job designation for the candidate by the way of tele communication.

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 • Document verification of the candidate before they are appearing for interview.

• Issuing the policy broachers to the customers for their reference.

2.10 Officers that I worked with and what they do

Vice president of HR: w He was responsible for admitting the candidate and conducting
interview for them.

Regional manager: He was responsible for attend the customer who are all I attended he
will explain the policy briefly according to their needs.

Senior HR Manager: He want to recheck the documents of the candidate who are all
applied for the job

Operating manager: He will be the person for the insurance calculation according to the
customer needs.

Temporary employee: He will source and give me the data about the customers and
candidates.
He will be helpful for the process of collecting the information about the customers and
candidate for the process of e nomination

2.11 Relationship with other officers in executing my duty and responsibility

I have had a good relationship with the Human resource manager whenever I would be
submitting data of the consumer. I have had a good relationship with the Director of HR
Mr. Saurabh Karwayun at the times when I would be submitting the sourced data and the
segmented data for approval. A good working relationship has been registered while
working with the Director of Programs as I would be submitting local candidate profile and
there information for approval. I have had a good relationship with Mr. Rajasheker plus Mr.
Elles varadhan the regional manager for IA channel and senior HR manager while executing

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 the tasks they assigned to me. I have related with the officers in the youth corner especially
Mr. Jeeva, Mr. P.S. Abhishek Kumar and other officers.

2.9 Role of Work supervisor

Ms. Amulya Thataverti who is a and was my work supervisor was responsible for;

• Assigning me tasks and responsibilities at work instructing and guiding me on

what I didn’t know while executing the assigned tasks

• Assessing my level of progress at work

• Guiding me on report writing

• Orienting and introducing me to the rest of the departments and officers that I
worked with.

2.8 Role of the college supervisor

Dr P.V Saravanan and Ms. Princy Joseph who was my college professor was
responsible for;

• Guiding me on how to write the internship report and its approval.

• Assessing my performance and progress at the work place together with the site
supervisor.

• Examining the challenges and problems I faced.

• Ascertaining whether I was conducting activities on a daily basis..

• Visiting me at the work place to ascertain my capabilities.

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 CHAPTER 3

FINDINGS/ OBSERVATIONS

INTRODUCTION: This chapter contains what I have learnt at the workplace in terms of
knowledge, skills gained and how intend to utilize that I learnt, my personal contribution to
the organization and the challenges noticed during the internship.

3.1 What I have leant at the work place

This includes the knowledge I acquired, skills I attained and how I intend to utilize the
knowledge and the skills I acquired.

3.2 Knowledge

I learnt how to source the data of the customer and how to divide based on their factors e.g.
income, age etc. I learnt how to clearly specify the job designation required that’s while
communicating to the customer as a clear specifications the job. I learnt the different stages
involved in the sale processes and how customers are identified for the sale of policy and in
HR process how the candidate are appointed for a specific designation.

I learnt how to segregate the data of the customer for the sale of policy then the next process
of verifying the document of the customer before the sale of policy.

I learnt how to be interact with customers for knowing there wants in the insurance policy
and in the candidate selection I learnt how to explain the job description to the customer.

I got knowledge about how the customer are selected in the insurance sale by the off roll
employee who ware well trained on that work and witnessed how the customer service is
done by the e nomination.

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I learnt how to work in teams especially during the customer selection exercise with the
marketing team on 31st Dec 2022 and the candidate taking for the right job that took place
from 1st Jan to 16th Jan 2022.

I learnt how to make detailed curriculum vita and how the recruitment of the organization is
undertaken during the internship sessions I undertook from the youth center.

3.3 Skill

I gained the skills on how to use MS-Excel especially when I was given a task of e nomination
as the customer service and others received in the organizational data base and customer
records. I gained a team work skill especially while conducting customer selection during the
1 month of training period. I gained and enhanced on my communication skills especially
while interacting with people who occupy bigger offices for example the Vice president of
HR and through the daily interactions I had with the trainer Amulya Thataverti

I gained and enhanced my Business negotiation skills especially during the customer
interaction about their CTC for the job description n the 31st of December.

I gained filtering skill of the customers by their communication skills and creation off poster
and templet I got involved in the e nomination activity that took place between 2nd to 6th Jan
2023.

I gained the selection skills when I got a chance to interact with the vice president of HR
during the start of the SBI life insurance financial year.

I attained a skill on how to make customer interactive in buying the policy .I attended a
session on how to make customer interactive on 19th Dec 2022.

3.4 How I intend to utilize what I have learnt for my professional development

I intend to utilize what I have learnt in the following ways.

Carry on with the team work spirit that I have acquired to the work place where I will be
given a job and outside the job environment.

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Enhance my capabilities while in pursuit of my career after school/university for example,
the communication skills that I have attained.

Be able to utilize my efficiency in execution of procurement functions while putting in

consideration value for money. This comes about after realizing that the procurement at for
some requirements at SBI life insurance are not efficiently managed especially for the
selection of customer

Be able to utilize my negotiation tactics that I acquired during the internship period while
executing different procurement tasks assigned to me and during my own business dealings.

I intend to become a good time manager after learning and adhering to the strict reporting
time of SBI life insurance .This will be applied in my everyday life after and before getting a
job.

3.5 Challenges noticed during the internship

This includes the challenges that I noticed and are facing the organization, workers and those
that I faced.

3.5.1 The organization.

Few vehicles at the SBI life headquarters which limits transportation of its employees by the
indication of the organization for the security so that my vehicle was damaged many times.

SBI life reliable Wi-Fi internet which limits some of the activities like email transfer and
other online activities.

Food was not proper which has many side effect like stomach pain.

3.5.2 The internee

On many occasions, Wi-Fi internet has not been accessible to me and this has been directly
affecting my work efficiency.

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 I faced a challenge of Small office space which forced me to keep sitting a distance from my
supervisor and would call me in office whenever there would be a task for me to execute. I
faced a challenge of inadequate computers where in the marketing department there were no
computer. This affected the speed at which the work was being executed.

3.5.3 Communication:

The way of communication to the different hierarchy level is so difficult. To reporting

the daily work status is the barrier for me in internship.

3.5.4 Technical barriers:

The low network is the hurdle faced by me because permanent employee used there
company landline network but intern should use only there mobile network.

3.5.5 Unproductive:

I am not have any designation in the company so that the customer handling is very
difficult for me. Because, they asking my designation in the company. So that I am
unproductive in that company after telling this reason to my superior they stop giving
customer handling problem and work.

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 CHAPTER 4

CONCLUTIONS, RECOMMENDATIONS AND WAY FORWARD

4.0 Introduction

This chapter contains the management of the practicum Programme at the work place,
comments on the findings, Recommendations for the identified problems/challenges and way
forward, my assessment of the practicum experience in the organization and conclusion.

4.1 management of the practicum Programme at the work place

The practicum SBI life insurance was managed in a way that for the first two weeks of the
internship Programme, I was answerable and would report to the youth and internship
coordinator who my trainer.

After the two weeks orientation and training period, I would report to the Marketing and HR
department specifically to the Regional manager and Vice president HR Mr. Rajasheker and
Saurabh Karwayun for the entire period I spent at SBI life insurance as an internship student.
On a daily basis, I would report to office as early as 10:00 AM lately 10:30AM and start work
under supervision of both the department heads. We would start the day with a daily
Programme on what we intended to do throughout the day. Mr. Rajasheker would let me
exercise my abilities and do some of the work without his supervision especially the tele
communication with the customer, their verification and reporting to him after accomplishing
the task.

4.2 comments on the findings

Accordingly, the field attachment enabled me to gain an opportunity to apply the theory of
what I learnt in class in the real world at the work place, understand the organization’s culture
and interacting with the workers which helped me come to appreciate the field situations. The
field attachment also enhanced and strengthened the relationship between the University and
the office in which the field attachment was done.

The activities assigned to me such as verifying documents and tele calling, customer service,
receiving and verification of goods among others enabled me to accomplish the objectives
that I had aimed on achieving and therefore, my internship was a success.

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4.3 Recommendations for the identified problems/challenges and way forward

4.3.1 The organization and workers

To the organization (SBI life), since it is entitled to unlimited funding, I recommend that they
should source more Wi-Fi network facility for all the members to the execution of their
activities. On the problem of limited office space, the organization should set up new
structures since it has enough space for expansion such that it can accommodate all the
employees and the internees. On the challenge of Vehicle parking the organization was not
allowed the intern to park the vehicle inside office

The organization should provide proper and safety lunch for its employees such that it can
reduce on the hunger challenges and improve the creativity and efficiency of the employees.

4.3.2 To me and other future internees.

I recommend that the students that intend to do internship should prepare in advance and
have enough money to assist them buy data in case they want to get access to internet and
they are denied Wi-Fi at the work place.

4.4 My assessment of the practicum experience in the organization

The internship was generally a success because I was able to achieve all the objectives I had
set for example I was able to apply the knowledge I acquired during classroom teaching to
the real work place environment, appreciate how team work is applied, obtain critical skills
needed for me to proactively observe and analyze problems/challenges encountered while
executing career duties and responsibilities, Interact with and learn from experienced
professionals in a work environment and write a detailed internship report after the internship
period.

4.5 Conclusion

In conclusion therefore, the field attachment SBI life insurance was very good opportunity
for me to attain the necessary practical skills and be able to accomplish a requirement for the
award of Bachelors degree of Bcom general and was a success.

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