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Facebook Reach

This document provides tips for businesses to adapt their marketing strategy on Facebook to its unconnected distribution system. It recommends focusing on publishing original organic content like Reels instead of reposting content without changes. It also suggests generating engagement through questions, publishing content relevant to followers' interests, posting consistently, cross-posting on Facebook and Instagram, building an engaged community, and following Facebook's guidelines.

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Oussama Tebourbi
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We take content rights seriously. If you suspect this is your content, claim it here.
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118 views10 pages

Facebook Reach

This document provides tips for businesses to adapt their marketing strategy on Facebook to its unconnected distribution system. It recommends focusing on publishing original organic content like Reels instead of reposting content without changes. It also suggests generating engagement through questions, publishing content relevant to followers' interests, posting consistently, cross-posting on Facebook and Instagram, building an engaged community, and following Facebook's guidelines.

Uploaded by

Oussama Tebourbi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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If you’re marketing businesses on

Facebook but you’re still relying on

connected distribution, it’s time to

revisit your strategy.

Here are some tips to adapt to

Facebook’s unconnected

distribution system.
#1: Focus on Publishing Original

Organic Content

Avoid reposting the same

content to your page over and

over without making changes.


Don’t export content from other

apps (like TikTok) and upload it

without modifications.
Try not to post generic found

content (like memes) that your

team didn’t create.


#2: Publish Facebook Reels

When you want to maximize

Facebook reach, the best type of

content to produce is Reels.

Instead of exporting short-form

videos from other platforms, create

content using Facebook’s native

tools like Creator Studio and Remix.


#3: Generate Engagement Without

Baiting

To prompt your audience to

interact without baiting them, you

can also ask engaging questions.

For example, you might ask

whether your audience is attending

a certain event or what they’re

planning for a holiday.


#4: Publish Content That Reflects

Your Facebook Page Followers’

Interests

Check Business Suite content insights.

You can sort by the key metrics that

have the biggest impact on

unconnected distribution such


as shares.
#5: Post Content Consistently

As a general rule, businesses in most

industries should post at least a few

times per week and as much as once

per day.
#6: Cross-Post Content Between

Facebook and Instagram

When you go to publish content on

Instagram, tap the Recommend on

Facebook option to toggle your

settings.

Even though you’re posting the

content on Instagram,
Facebook will still consider the

content original when you use


this option.
#7: Build an Engaged Community

By responding to Facebook

engagement, you can create

conversations and further amplify

your brand.

Over time, you can also build an

engaged community that followers

proactively share and promote.


#8: Follow Facebook Guidelines

Make sure that everything you publish

follows the platform’s guidelines for

recommended content. Avoid:

Content that creates an unsafe

community
Low-quality and unoriginal content
Misleading content or false
information
Sensitive content, especially

related to health and finance

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