Writing Skills

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Classified Advertisement is in your syllabus.

TYPE OF PURPOSE
ADVERTISEMENT

SITUATION This advertisement is written by an employer who is looking for the services of a
VACANT person in his organisation.

SITUATION This is written by a job

job-seeker.
WANTED

FOR SALE This is written in an attempt to sell property, assets, office goods, etc.

TO LET This is written by a person looking for tenants for his/her property.

ACCOMODATION Written by the ones looking for a place for accommodation.

WANTED

MATRIMONIALS This is written while looking for prospective marriage candidates

MISSING This is written in case any object/person/pet goes missing giving descriptive details for
the same.

Tips for writing Classified Advertisement for class 12 English Writing skills paper

i. When you're writing an advertisement, every word counts. Being too vague or wordy will cause people
to skim your advertisement instead of pausing to read it, so the same writing tenets apply no matter what type of
advertisement you're writing.
ii. It should begin with a heading in bold or upper case letters.
iii. The language should be according to the audience we are referring to. For example
example- If you want to sell
something to the youngsters, the words chosen shall be good enough to attract them.
iv. Do not use the same descriptive characteristics for every type of advertisement. For example-
example In Situation
Wanted case, calling for receptionist applications, one must use words that are indicative of the personality and
communication on skills you are looking for. On the other hand, for hiring a tech executive, it is imperative you
ask for skills limited to the IT department.
v. Do not make full sentences. The prescribed limit is 50 words and in order to make your advertisement loaded
withh information about the topic, you have to manage your words carefully.
 vi. Always add contact details in the end either in the form of contact no., email id or both. They are generally
given in the question.
vii. Remember, nowhere in the answer are you required to mention your own personal details.
viii. It should always be in a box made with sharpened pencil.
ix. It should be neat and clean with good presentation.
x. Remember, you need to draw a box and keep the advertisement inside the box.
xi. Practice a lot of advertisements because, “Practice makes one perfect”.

Solved Examples
Question 1:
You are Personnel Manager of Green Bio-Products Ltd., Sector 18, Industrial Area, Faridabad. You need an
efficient PA. / stenographer for your office. Write an advertisement for the ‘Situation Vacant’ column of a local
daily.
Answer:

SITUATION VACANT

Wanted a smart, efficient P.A./stenographer for a leading manufacturing company. Qualifications-Graduate,

age 25-30 years. Typing speed 60 w.p.m., shorthand 120 w.p.m. Preference to those who can handle
computers. Salary negotiable. Apply with complete bio-data within 10 days to Personnel Manager, Green Bio-
Products Ltd., Industrial Area, Faridabad-18.

Question 2:
Hotel Lake View, Udaipur, needs young & smart lady receptionists. Write an advertisement to be published in
the ‘Situation Vacant’ column of a local newspaper.
Answer:

SITUATION VACANT

Wanted convent educated, smart and young ladies in the age group 21-25 with plea¬sing personalities and
fluency in communication to work as receptionists for a reputed five star hotel. Knowledge of a foreign
language besides English will be preferred. Handsome salary and perks. Apply upto 30th June with complete
bio-data and recent passport size photograph to Personnel Manager, Hotel Lake View, Udaipur.

Question 3:
You are Anil Verma of 257, Moti Nagar, New Delhi. You have just passed B.E. (Electrical) in first division from
a prestigious Engineering College. You are in need of a job in or around Delhi. Write an advertisement for the
‘Situation Wanted’ column of The Times if Tridin.
Answer:

SITUATION WANTED

A first Class B.E. (Electrical) from I.I.T. Delhi seeks a job in or around Delhi. At present working with a private
firm in Alwar. Salary expected: 7 12,000. Please Contact: Anil Verma, 257, Moti Nagar, New Delhi-110039.
Phone: 25278431
Question 4:
You want to sell your flat in Ashok Vihar. Write out an advertisement giving necessary details in about 50
words.
Answer:

FOR SALE

For Sale Ashok Vihar, DDA flat, first floor, two bed-rooms. Drawing/Dining with full interiors, Car parking
available. North / park facing, located near main market. Reasonable price. Contact: M.L. Goyal, 27263412

Question 5:
You want to purchase a flat. Draft an advertisement in about 5o words for a newspaper, detailing your
requirements and your capacity to pay.
Answer:

FOR PURCHASE
Property

For purchase DLF Flat in South City / DLF Colony with three bed-rooms, D/D with family lounge. Comer flat
preferred. Price around 20 to 25 lacs. Bonafide owners or dealers to contact. M.K. Bhasin, 12, Pandara Road,
New Delhi-110001. Phone 23285062.

Question 6:
You want to let out a flat. Prepare an advertisement to this effect for publication in a newspaper, giving location
of the building, nature of accommodation, rent expected etc.
Answer:

TO LET

Available on rent Sushant Lok, Ansals MIG flats, II floor, two B/Rs, lobby, balcony, fully furnished, well-
ventilated. Walking distance from main market & taxi stand. Rent expected 5000 (fixed). Company lease
preferred. Contact Subodh 2B/31, Sushant Lok, Ph. 27521012

Question 7:
Your younger brother Sirish Mathur, aged 15, 145 cms tall, fair coloured with a. scar on left forehead and
dressed in blue jeans and white shirt has been missing for a week. Draft a suitable advertisement for the.
‘Missing Persons’ column of a newspaper in about 50 words.
Answer:

MISSING PERSONS

Missing since 6 July, Shirish a young boy of 15, height 145 cms, fair complexion, blue eyes, short hair and a
scar on left forehead. He was in blue jeans, white shirt and black shoes. Finder will be suitably rewarded.
Inform SHO Dehradun. Phone- 2410000.
Question 8:
You are P.K. Bansal of 57 Rajendra, Park, New Delhi. Your pet dog Scabbie is missing. Write an
advertisement for the ‘Missing Pet Animals’ columns of a newspaper.
Answer:

MISSING PET

Missing a dark brown, male labrador, 20″ high since last Friday. Scabbie is 2 years old, has white stripes. He
has a hole on his left ear and a strap of black leather round his neck. Informer will be suitably rewarded.
Contact P.K Bansal, 57, Rajendra Park, New Delhi. Phone-25246789.

Question 9:
You have lost your purse. Draft an advertisement suitable to be given in the local daily. (Invent details). Your
advertisement should not exceed 50 words.
Answer:

LOST AND FOUND

Lost black leather purse in DTC bus (route no. 315), while travelling between Lucknow Road and Red Fort.
Beside cash it contains some very important bills and receipts. Finder will be suitably rewarded. Please
contact: Anil Sood, B-67, Lucknow Road, New Delhi or Phone 27618456.

Question 10:
You have found a briefcase while travelling by the A.P. Express. Write a suitable advertisement for the ‘Lost
and Found’ columns of a national daily. State the details required for your satisfaction (Word limit = 50).
Answer:

LOST AND FOUND

Found last Monday a black VIP briefcase while travelling to Delhi by the A.P. Express. It will be handed over to
the rightful owner after ascertaining the particulars, identification and contëht. Please contact: P. Narayan, 237,
Hauz Khas Enclave, New Delhi or Phone 26572034.

Question 11:
Sita Travels, 227 Jagriti Enclave, Delhi offers a package tour for 3 nights/4 days in Mauritius for f 10,000 per
person. Draft an advertisement for publication in a national daily in about 50 words. Give necessary details.
Answer:

TRAVELS AND TOURS

Attractive package available for Mauritius, 3 nights/4 days, breakfast and dinner, stay at 3-star hotel, sight
seeing included. ? 10,000 per person. Special discount for early birds. Contact: Sita Travels, 227 Jagriti
Enclave, Delhi. Phone: 25362000.
Question 12:
You are the director of ‘Pawan Hans’ a placement agency with excellent track record. You provide skdled as
well as unskilled workers to business establishments, construction companies and manufacturing houses.
Draft an advertisement for a national daily offering your services to your prospective clients.
Answer:

PLACEMENT SERVICES

Available for immediate employment, skilled as well as unskilled workers suitable for business establishments,
construction companies and manufacturing houses. For consultancy and confirmation, contact: Pawan Hans,
2/21 Kirti Nagar, New Delhi. Tel.: 5276688, 5270188.

Question 13:
A highly placed IT professional settled in London seeks alliance with an exceptionally beautiful, educated,
cultured and tall girl of status Punjabi family. Write a suitable advertisement for the ‘Matrimonial’ column of a
national daily.
Answer:

BRIDE WANTED

Alliance invited for a very handsome, tall and cultured IT professional 29 years, 180 cm tall NRI settled in
London as CEO of a reputed firm. Exceptionally beautiftd, highly educated and cultured girl between 21 and 25
and at least 5’-4” tall. Only status Punjabi families. Box 867 B, The Times of India, New Delhi.

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COMMERCIAL ADVERTISEMENTS
OR
DISPLAY ADVERTISEMENTS

Commercial advertisements are inserted by leading manufacturers, establishments, organisations etc. for the
publicity and promotion of their products, services or some events.

Main Characteristics:

• Designed for commercial purposes.

• More space, more expensive in terms of the advertising costs.
• Visually attractive — varying font size or shape.
• Language: colourful and lucid — catchy slogans, punch lines, witty expressions and pictures or sketches.
• Proportionate spacing.

Question 14:
As the Manager of Bhawna Securities and Financial Services Ltd. G -52, Ashok Vihar, New Delhi, draft an
advertisement offering concessions and freebies to your customers on car loans.
Answer:

Question15:
‘Farmfresh Foods’, innovators in packaged farm products want to launch their new product ‘Tender Green
Peas’. Draft a suitable advertisement giving details of the product and launching offer in about 50 words.
Answer:

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