Republic of the Philippines

UNIVERSITY OF EASTERN PHILIPPINES

University Town,Northern Samar
Web: http://uep.edu.ph; Email: [email protected]

COLLEGE OF ARTS AND COMMUNICATION

Syllabus in PURPOSIVE COMMUNICATION

1ST Semester, SY 2020-2021

College Goals
UEP’s Vision: Academically competitive, research and development- 1. To promote the mental and physical well-being of the learners
focused, public service-driven, and economically sustainable state through the liberal disciplines;
higher education institution.
2. To foster awareness of the ethical and social significance of as
UEP’s Mission: To offer academic program and services that will well as responsibility in the use of interpersonal and the mass
effectively transform individuals into productive citizens of the country media;
and accelerate the development of high-level professionals who will
provide leadership in meeting the demands of sustainable 3. To give the learners a strong sense of fulfillment and concern of
development and challenges of a diverse and globalized society. their community and country through:

Institutional Graduate Outcomes: Graduate of the University of a. the understanding and promote of harmonious relations with
Eastern Philippines should: their own selves, with others and the world;

1. Exhibit proficiency in their chosen field of discipline through their b. the acquisition of the ability to think logically and critically and
involvement in various types of employment; communicate effectively;
2. Utilize research methodologies that will allow them to generate
new knowledge and address problems and issues and promote c. the appreciation of their role as productive citizens, agents of
development; change, guardians of cultural heritage and protectors of the
3. Values Philippine historical and cultural heritage; ecosystem;
4. Demonstrate global awareness through responsible global
citizenship; d. the acquisition of skills for problem solving, decision-making
5. Clearly communicate in several modes of delivery (oral, written, and planning, and dynamic leadership;
and visual) in English and Filipino; and
6. Manifest high degree of professionalism through observation of e. the development of a spirit of self-reliance, national
ethical and professional behavior. consciousness and a sense of service to humanity.
Effectivity Date: July 20, 2018 Document Code: UEP-T-04ODFI-I-001 Version No.: v1 Page e 1 of 12
This document is a sole property of the UNIVERSITY OF EASTERN PHILIPPINES (UEP).
The original copy of this document is with the Documented Information Controller/Records Office.
Any disclosure, reproduction or use is strictly prohibited except with permission from UEP.
Program Outcomes Program Outcomes Continued

 Develop a critical understanding of development and apply social  Preserve and promote “Filipino historical and cultural heritage”
science concepts and theories, to the analysis of social issues – (based on RA 7722);
to be able to articulate and discuss the latest developments in  Develop an ability to participate in the generation, production,
the field and develop a communication program plan; sharing, and utilization of new knowledge by designing and
 Develop effective communication skills in different formats and accessing information needs, assessing and organizing
platforms (oral, written, print, broadcast, and online) using both information and knowledge, designing and executing social
English and Filipino, as a linker, network, and mediator; development communication researches and projects, aligned
 Demonstrate program management and leadership skills by to local and national development agenda or goals, guided by
working effectively and independently in multi-disciplinary and appropriate approaches and methods;
multi-cultural teams and by allowing the public to understand and  Integrate technical knowledge in content development and
respond to their world; management, to develop entrepreneurial capabilities.
 Know, act, and practice the rights, responsibilities, and  Develop and produce multi-media materials.
accountabilities of the profession in recognition of the
professional, social, and ethical standards of social science and
communication – Be the standard bearers of media profession.

Course Title: PURPOSIVE COMMUNICATION

Course Credits: 3 Contact Hours/Week: 3 hrs/week for 18 weeks
Course Description: Purposive Communication is about writing, speaking, and presenting to different audiences
and for various purposes.
Purposive Communication is a three unit course that develops students communicative
competence and enhances their cultural and intercultural awareness through multimodal tasks that
provide them opportunities for communicating effectively and appropriately to a multicultural audience in
a local or global context. It equips students to emphasize the importance of conveying massages
responsively. The knowledge, skills, and insights that students gain from this course may be used in their
other academic endeavors, their chosen disciplines, and their future careers as they compose and
produce relevant oral, written, audio-visual and/or web-based output for various purposes.

Effectivity Date: July 20, 2018 Document Code: UEP-T-04ODFI-I-001 Version No.: v1 Page 2 of 12
This document is a sole property of the UNIVERSITY OF EASTERN PHILIPPINES (UEP).
The original copy of this document is with the Documented Information Controller/Records Office.
Any disclosure, reproduction or use is strictly prohibited except with permission from UEP.
Prerequisite: None

Course Learning Outcomes

At the end of this course, the students should be able to:

Knowledge
1. Describe the nature, elements, and functions of verbal and non-verbal communication in various
multicultural contexts.
2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate terms, expressions, and images.
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills.

Skills
1. Convey ideas through oral, audiovisual, and/or web-based presentations for different target audiences
in local and global settings using appropriate registers.
2. Create clear, coherent, and effective communication materials.
3. Present ideas persuasively, using appropriate language registers, tone, facial expressions, and
gestures.
4. Write and present academic papers using appropriate tone, style, conventions, and reference styles.

Values
1. Adopt cultural and intercultural awareness, and sensitivity in communicating ideas.
2. Appreciate the differences of the varieties of spoken and written language.
3. Adopt awareness of audience and context in pressing ideas.
4. Appreciate the impact of communication on society and the world.

Effectivity Date: July 20, 2018 Document Code: UEP-T-04ODFI-I-001 Version No.: v1 Page 3 of 12
This document is a sole property of the UNIVERSITY OF EASTERN PHILIPPINES (UEP).
The original copy of this document is with the Documented Information Controller/Records Office.
Any disclosure, reproduction or use is strictly prohibited except with permission from UEP.
Number of Hours: 3 hours every week for 18 weeks or 54 hours in a semester

COURSE OUTLINE AND TIMEFRAME

Weeks Course Content/Subject Matter

1 Communication processes, principles, and ethics.
1 Communication and Globalization.
Local and global communication in multimodal settings.
2
Varieties and registers of spoken and written language.
Evaluating messages and/or images of different types of texts reflecting different cultures.
1. What message?
2. What is the purpose of the message?
2
3. How is the message conveyed by the text and/or image.
4. Who is the audience?
5. What other ways of presenting the message are there.
3 What communication aids and strategies using tools of technology?
Communication for various purposes.
4–6 1. To obtain, provide and disseminate information.
2. To persuade and argue.
7 – 10 Communication for work purposes.
11 – 18 Communication for academic purposes

Effectivity Date: July 20, 2018 Document Code: UEP-T-04ODFI-I-001 Version No.: v1 Page 4 of 12
This document is a sole property of the UNIVERSITY OF EASTERN PHILIPPINES (UEP).
The original copy of this document is with the Documented Information Controller/Records Office.
Any disclosure, reproduction or use is strictly prohibited except with permission from UEP.
Learning Plan
Teaching and Learning
Learning Outcomes Course Content/Topic activities/ Resources Assessment Tasks
Instructional Delivery/Method
• Describe the nature, • Communication • Lecture and class • LCD Projector or manila • Reaction
elements, and processes, principles, discussion on the elements and paper paper and/or
functions of verbal and ethics types of communication • See “Communicating in a discussion forum on
and non-verbal • Group work on identifying multi-cultural society and world” the impact of
communication in elements of communication in • Article “Flight from globalization on how
various and various context conversation” people
multicultural context http://www.nytimes.com/2012/04 communicate, and
22/opinion/sunday/the-fligt-from- vise versa
conversation.html?_r=0
• Video “Connected but
alone” in TED talks
https://www.ted.com/talks/sherry
_turkle_alone_together
• Video “How social media
can make history”
https://www.ted.com/talks/clay_s
hirky_how_cellphones_twitter_fa
cebok_can _make_history
• Video “wiring the web for
global good”
https://www.ted.com/talks/gordon
_brown
• Determine • Local and Global • Lecture and class • LCD Projector or manila • Reaction
culturally appropriate Communication in discussion on using culturally paper paper and/or
terms, expressions, multicultural settings appropriate terms, expressions • Invited students/speakers discussion forum on
and images • Varieties and and images; varieties and from different cultures the impact of
(sensitivity to gender, registers of spoken and registers of languge • Films or videos showing globalization on how
race, class, etc. written language • Class discussion of different speakers from various people
cultural appropriateness in regions communicating in a communicate, and
• Adopt cultural communicating as tackled in multilingual setting (e.g. Losy in vise versa
and intercultural film/video Translation”)
Effectivity Date: July 20, 2018 Document Code: UEP-T-04ODFI-I-001 Version No.: v1 Page 5 of 12
This document is a sole property of the UNIVERSITY OF EASTERN PHILIPPINES (UEP).
The original copy of this document is with the Documented Information Controller/Records Office.
Any disclosure, reproduction or use is strictly prohibited except with permission from UEP.
awareness and • Exercises on using • See TED talks “Pop
sensitivity in culturally appropriate terms, culture in the Arab world”
communication of expressions, and images https://www.ted.cm/talks/shereen
ideas • Interview invited _el_feki_pop_culture_in_the_Ara
speakers/students b_world/-
• See
http://celsalanguages.wordpress.
com/2015/01/29/it-aint-right-innit-
about -languge-register-in-
english/
• See http://www.really –
learn-english.com/language-
register.html
• See
http:www.brtishcouncil.org/blog/w
hich-variety-english-should-you-
speak
• Daiton, M. & Zelley E.
(2015). Applying communication
theory for professional life. A
practical introduction 3rd ed.
Sage Publications.
• Biber, D. & Conrad S.
(2009) Register, genre, and style.
Cambridge University. Press.

• Evaluate • Evaluating • Lecture and class • LCD projector or manila • Public

multimodal texts messages and/or discussion on critical reading paper announcements
critically to enhance images (e.g. pictures, and listening. • Sample exts (inquiry letter, (Audio/video, social
receptive (listening, illustrations) of different • Exercises on analyzing police reports, political speeches, media) about
reading, viewing ) cultures (regional, Asian, content of various texts letters of appreciation, etc) disaster
skills. Western, etc) • See preparedness
• Convey ideas 1. What is message? http://www.omafra.gov.on.ca/engl • Editorial
through oral, audio- 2. What is the purpose ish/rural/facts/03-033.htm about environmental

Effectivity Date: July 20, 2018 Document Code: UEP-T-04ODFI-I-001 Version No.: v1 Page 6 of 12
This document is a sole property of the UNIVERSITY OF EASTERN PHILIPPINES (UEP).
The original copy of this document is with the Documented Information Controller/Records Office.
Any disclosure, reproduction or use is strictly prohibited except with permission from UEP.
visual, and/or web- of the message? • See issues
based presentations 3. How is the message http://www.capmembers.com/me • Formal One-
for different target conveyed by the text dia/cms/l2l_mod2_ch8_effective_ minutes Speech
audiences in local and or image? communication- based on current
and global settings 4. Who is the target 63afca8970d43.pdf issues
using appropriate audience of the • See (extemporaneous)
registers. Adopt message? http://hplengr.engr.wisc.edu/Prof
awareness of 5. What other ways of _Comm.pdf
audience and context presenting the message • See
in presenting ideas are there? http://www.pearsonhired.com/sa
mplechapter/0205524214.pdf.
• Seartes, G. (2014)
Workplace Communication: The
Basics Boston: Allyn & Bacon ,
6th ed.
• Daniton, M. & Zelley E.
(2015) Applying communication
theory for professional life. A
practical introduction, 3rd ed.
Sage Publications
• Lucas, S. (2011). The art
of public speaking NY: Mcgraw
Hill
• Video of “the most
Important cannot be Said”: Eddie
Calasanz at TEDxADMU at
YouTube.

• Create clear, • Communication • Lecture and class • LCD projector or manila • Workplace
coherent and for work purposes (e.g. discussion on effective paper documents (e.g.
effective healthcare, education, communication and oral • Video of “Giving minutes; memo)
communication business and trade, law, presentations in the workplace Presentations Worth Listening • Written and
materials media, science and • Analysis of different to”: Gordon Kangas at TEDx or oral presentation
• Present ideas technology. communication materials Talks (YouTube) (group reporting) of
persuasively • Writing excercises on • Sample communication a medical

Effectivity Date: July 20, 2018 Document Code: UEP-T-04ODFI-I-001 Version No.: v1 Page 7 of 12
This document is a sole property of the UNIVERSITY OF EASTERN PHILIPPINES (UEP).
The original copy of this document is with the Documented Information Controller/Records Office.
Any disclosure, reproduction or use is strictly prohibited except with permission from UEP.
using appropriate communication materials for the materials from different case/business
language workplace (e.g. Minutes, memo, workplace settings (eg proposal media
registers, tone, requests, minutes, memo, requests, campaign proposal/
facial expressions business/technical/incident business/technical/incident program or project
and gestures reports, letters) reports, letters ) proposal for
• Adopt • See https: addressing a health
awareness of www.vuu.edu/Uploads/files/S issue/problem
audience and ampleMeetingMinutes.pdf (using
context in • See communication aids
presenting ideas http://www.monash.edu.au.lls/ and strategies-tools
in communicating Ionline/wriring/Medicine/reflec of technology)
ideas tive/5.xml
• See
http://tawanmandi.org.af/know
ledge-
portal/Media/workplace_com
munication_chapter_in_comm
unication_chapter_in_commu
nications.pdf
• See
http://www.dol.gov/odep/topic
s/youth/softskills/Communicat
ion.pdf
• Daniton, M. & Zelley E
(2015). Applying
Communication theory for
professional life. A practical
introduction 3rd edition., Sage
Publications.
• Searles, G. (2014).

• Write and • Communication • Lecture and class • LCD projector or manila • Analysis
present academic for academic purposes discussion on communication paper Paper (e.g. literary
papers using (e.g. research-based for academic purposes • Bullock, R. & Goggin, M analysis, political

Effectivity Date: July 20, 2018 Document Code: UEP-T-04ODFI-I-001 Version No.: v1 Page 8 of 12
This document is a sole property of the UNIVERSITY OF EASTERN PHILIPPINES (UEP).
The original copy of this document is with the Documented Information Controller/Records Office.
Any disclosure, reproduction or use is strictly prohibited except with permission from UEP.
appropriate tone, journal or magazine • Independent research (2013). The Norton Field science analysis
style, conventions article, etc.) (topic proposal, literature review, Guide to Writing 3rd Edition paper) and/or
and reference data gathering, data analysis) W.W. Norton and Company Technical Papers
styles • See http://english 28- (for journal article or
• Adopt payte.weebly.com/uploads magazine article) on
awareness of /3/8/2/9/3829406.pdf political, social,
audience and • See cultural, economic
context in http://www4.stat.ncsu.edu/~re or health,
presenting ideas ich/st810A/oral.pdf environment issue.
• Convey ideas • See • Academic
through oral, http://pne.people.si.umich.edu presentations for a
audio-visual, /PDF/howtotalk.pdf local/international
and/or web based conference; lecture
presentations for presentations for a
different target local international
audiences in local forum) of
and global analysis/technical
settings using paper
appropriate
registers • Final Project
Multimodal
advocacy campaign
(print, Audio, visual,
web-based)
addressing current
issues tackled in
previous tasks (e.g,
good governance,
responsible
citizenship, disaster
preparedness,
environmental
preservation,
poverty reduction,
etc.)

Effectivity Date: July 20, 2018 Document Code: UEP-T-04ODFI-I-001 Version No.: v1 Page 9 of 12
This document is a sole property of the UNIVERSITY OF EASTERN PHILIPPINES (UEP).
The original copy of this document is with the Documented Information Controller/Records Office.
Any disclosure, reproduction or use is strictly prohibited except with permission from UEP.
Course Map
G.E Learning Outcomes Course/Subject Name
A. INTELLECTUAL COMPETENCIES (Knowledge)
1. Analyze “texts” (written, visual, oral, etc.) critically. L
2. Demonstrate proficient and effective communication (writing, speaking, and use of new
technologies). L
3. Use basic concepts across the domains of knowledge. L
4. Demonstrate critical, analytical modes in problem solving. L
5. Apply different analytical odes in problem solving. L

B. PRACTICAL SKILLS (Skills)

1. Work effectively in a group. O
2. Apply computing tools to process information effectively. L
3. Use current technology to assist and facilitate learning and research. L
4. Negotiate the world of technology responsibly. P
5. Create solutions to problems n various fields. P
6. Manage one’s knowledge, skills and values for responsible and productive living. O
7. Organize one’s self for lifelong learning. O

C. PERSONAL AND CIVIC RESPONSIBILITIES (Values)

1. Appreciate the complexity of the human condition O
2. Interpret the human experience from various perspectives O
3. Examine the contemporary world from both Philippines and global perspectives O
4. Take responsibility for knowing and being Filipino O
5. Reflect critically on shared concens. O
6. Generate innovative practices and solutions guided by ethical standards L
7. Make decisions based on moral norms and imperatives O
8. Appreciate various art forms
9. Contribute to aesthetics
10. Advocate respect for human rights.
11. Contribute personnally and meaningfully to the country’s development
Effectivity Date: July 20, 2018 Document Code: UEP-T-04ODFI-I-001 Version No.: v1 Page 10 of 12
This document is a sole property of the UNIVERSITY OF EASTERN PHILIPPINES (UEP).
The original copy of this document is with the Documented Information Controller/Records Office.
Any disclosure, reproduction or use is strictly prohibited except with permission from UEP.
LEGEND:
L= Learned
P= Practiced
O= Opportunity to learn

Required Readings and Other Materials

 Adler, R., Elmhorst, J.M., & Lucas. Communicating at Work: Strategies for Success in Business and the Professions. NY: McGraw Hill,
2012.
 Bullock, R. and Goggin, M. The Norton Field Guide to Writing. 3rd ed. W.W. Norton and Company, 2013.
 Chase, R. and Shamo, S. Elements of Effective Communication Theory for Professional Life. A Practical Introduction. 3rd ed., Sage
Publications, 2015.
 Lucas, S. The Art of Public Speaking. NY: McGraw Hill, 2011.
 Mooney, A., Peccei, J.S. La Belle, S. et.al. Language, Society and Power: An Introduction. 3rd ed. London: Routledge, 2010.
 Searkesm G. Workplace Communication: The Basics. 6th ed. Boston: Allyn & Bacon, 2014.
 Abrams, R. Successful Business Plan: Secrets and Strategies. Redwood, CA: Planning
 Shop, 2010.
 Axelrod, R. & Cooper, C. The St. Martin’s Guide to Writing. 10th ed. Bedford/St. Martin’s 2013.
 Biber, D. & Conrad, S. Register, Genre, and Style. Cambridge: Cambridge University Press, 2009.
 Lehman, C. &DuFrene, D. Business Communication. Mason, OH: South-Western Cengage Learning, 2011.
 Miller, K. Communication Theories: Perspectives, Processes, and Contexts. 2nd ed. NY: McGraw Hill, 2004
 Anderson, K. & Tompkins, P. Practicing Communication Ethics: Development, Discernment and Decision-making. Routledge, 2015.
 Wallace, C. Critical Reading in Language Education. Basingstoke and New York: Palgrave McMillan, 2005.

REFERENCES/SOURCES

 Padilla, M., Dagdag, L., & Roxas, F., Communicate & Connect, Purposive Communication, Mutya Publishing, (2018)

Effectivity Date: July 20, 2018 Document Code: UEP-T-04ODFI-I-001 Version No.: v1 Page 11 of 12
This document is a sole property of the UNIVERSITY OF EASTERN PHILIPPINES (UEP).
The original copy of this document is with the Documented Information Controller/Records Office.
Any disclosure, reproduction or use is strictly prohibited except with permission from UEP.
Course Requirements Classroom Policies
Attendance-------------------------------- 5%
Quizzes ------------------------------------ 15% a. Be courteous and polite even in group chat.
Recitation --------------------------------- 20% b. Sending inquiries via group chat is encouraged.
Project & Performance Output ------ 20% c. Submission is thru email and FB Page.
Midterm and Final Examination ----- 40%
Total 100%

Grading System Lecturer: Consultation Hours:

GLAIZA G. ESPOSO
Email Address: TTh 7:00 – 10:00,
[email protected] 3:00 – 5:00
Contact Number;
0998**1*9*8

PREPARED BY: CHECKED BY: APPROVED BY:

GLAIZA G. ESPOSO, LPT ANATOLIA B. BASISTA, DALL MARIA ALFE G. BANAWIS, DALL
PART-TIME LECTURER SOCIAL SCIENCES, DEPARTMENT CHAIR DEAN

Date: Date: Date:

Effectivity Date: July 20, 2018 Document Code: UEP-T-04ODFI-I-001 Version No.: v1 Page 12 of 12
This document is a sole property of the UNIVERSITY OF EASTERN PHILIPPINES (UEP).
The original copy of this document is with the Documented Information Controller/Records Office.
Any disclosure, reproduction or use is strictly prohibited except with permission from UEP.