The furniture rental market for conference centres and exhibitions has seen

significant growth in recent years due to a number of factors, including:

Growth of the Event Industry: The event industry has been growing rapidly, Events
industry market size is estimated to grow at a CAGR of 11.1% from 2022 to 2028
and generate a revenue of 1552 billion dollars

Increased Demand for Flexible Solutions: The growth of the gig economy and the
increasing demand for flexible and cost-effective solutions has led to a rise.
Demand for flex space continues to surge as workplace transformation, and portfolio
strategies make a case for a more flexible, agile, and modern workspace, per the
'Indian Office market. Recalibrating with Flex', a joint report by Qdesq and JLL,
enquiries for flex spaces witnessed nearly a double YoY growth in FY 2021-22,
translating to over 2,14,000 flex seats spread over 15,000 unique leads across the
major Tier I and II cities.

Sustainability Trends: Sustainability is becoming an increasingly important issue,

Technological Advancements: Technological advancements have made it easier

Expansion of Major Cities: The expansion of major cities and the growth of the
conference and exhibition industry in these areas has created new opportunities for
furniture rental companies.

Value Proposition

Furniture rental for conference centres and exhibition organisers provides a cost-
effective and flexible solution for events. We will offer various furniture options,
including chairs, tables, sofas, lounges, and accessories, in various styles, sizes,
and materials to suit different needs and preferences.

● Theme and style: Help Choose furniture that complements the event's
theme and style, which helps create a cohesive and professional look for the
event.
● Space and layout: Based on the size and layout of the event space,
customers can plan the furniture arrangements accordingly. Furthermore,
choose furniture that fits comfortably within the space and allows for adequate
circulation.
 ● Capacity: Ensuring the furniture customer rents can accommodate the
expected number of attendees per theme and choice.
● Comfort and functionality: Provide the furniture's comfort and functionality
to ensure attendees have comfortable seating options and that the furniture
allows them to participate in the event easily.
● Delivery and setup: We provide delivery and setup services which help
ensure that the furniture is in place and ready for use before the event begins.
● Budget: Considering the budget for the furniture rental, instead of spending a
pool of money owning varieties of furniture for each theme and inventory for
the exhibition or conference centres and for the customers to choose from the
variety of options available

Key Partners:
● Exhibition stand builders: working with an exhibition stand builder who can
create a customised stand. This will help us plan our furniture. Also, stand
builders can refer us to customers for furniture needed for the event.

● Event planning companies: Many event planning companies offer a full

● Local suppliers: We want to work with local suppliers who can provide
furniture rental, audio-visual equipment rental, and other services. These local
suppliers may have a better understanding of the local market and may be
able to offer more competitive pricing.
● Logistics: Logistics will help us better manage the following:
● Inventory: Since we are trying to maintain an asset-light model, effective
logistics management can help ensure that we have the proper inventory at
the right time, which includes managing the flow of goods, storing and
organising products, and delivering them to customers promptly and
efficiently.
● Delivery and Assembly: Logistics can also impact furniture products'
delivery and assembly process. A well-planned logistics strategy can help
 ensure that furniture is delivered on time, assembled correctly, and placed in
the desired location without any damage.
● Cost Management: Logistics can significantly impact our business's bottom
line. An efficient logistics strategy can help reduce transportation and storage
costs while improving delivery times and accuracy.

● Customer Satisfaction & Competitive Advantage: Good logistics

Key Resources:
● Inventory: This would include a diverse and high-quality inventory of furniture
that meets the needs of hotels, including beds, sofas, chairs, tables, and other
items.
● Logistics and transportation: This would include vehicles, equipment, and
personnel needed to deliver and install hotel furniture.
● Technology and data management: This would include software and tools
for managing inventory, deliveries, installations, and customer data, as well as
hardware and data storage resources.
● Networking: This would include connections with event organisers and
exhibition and convention centres

Key Activities:
● Procurement of furniture: The company would need to purchase and
maintain high-quality furniture that meets customers' needs.
● Inventory management: The company would need to track and manage its
furniture inventory, including storage, maintenance, and replacement of items
as needed.
● Delivery and installation: The company would need to ensure that furniture
is delivered and installed at locations in a timely and efficient manner.
● Sales and marketing: The company would need to promote its services to
Exhibition centres, convention centres and event managers
● Financial management: The company would need to manage its finances
effectively, including invoicing and collections, budgeting and forecasting, and
tracking its profitability.

Channels:
● Networking and Referral through key partners: We can also grow our
business through networking and Referral by building relationships with event
planners, conference centre managers, and other professionals in the event
industry
 ● Direct Sales: We can sell their products directly to conference centres and
exhibitions through sales representatives, phone orders, or online ordering
systems.
● Event Management Companies: we will coordinate and manage the logistics
of conferences and exhibitions. We can partner with them to provide furniture
and other event-related products and services.
● Online Marketplaces: We can reach a wider audience through our e-
commerce websites.
● Social Media: We can use social media to promote our products and
services, engage with potential customers, and build our brand.

Cost Structure:
● Inventory and Equipment: Typically, inventory costs can range from 30% to
50% of total costs. It is essential to manage inventory costs effectively to
ensure profitability. By carefully managing inventory costs, we can maximise
profits and maintain a competitive edge in the market.
● Rent: We may need to pay for a physical location to store their furniture and
equipment. The storage cost can range from 10% to 20% of the total costs.
It's essential to manage storage costs effectively to ensure profitability,
optimise storage space, and negotiate better deals with storage providers.
● Transportation and Delivery: The cost of logistics can range from 10% to
30% of total costs. Transportation and delivery costs, including vehicles,
fuel, and maintenance, can be significant expenses for furniture rental
companies. We can reduce this by optimising delivery routes, negotiating
better deals with delivery companies, and improving logistics processes to
maximise.
The above costs account for almost 75% of total costs, with the remaining cost for
Administration, Labour, Insurance of the furniture, maintenance of furniture and
Marketing and advertising.

Revenue Streams:
● Furniture Rental Fees: The primary can generate revenue by renting out
furniture to companies and organisations for their trade show exhibits and
booths. Which will be a recurring revenue stream.
● Delivery and Installation Fees: The company can charge fees for delivering
and installing the furniture at the customer's property.
● Furniture rental for temporary storage: Furniture rental can also be used
as a temporary storage solution for companies relocating or undergoing
renovations.
● Insurance: Here are a few ways that insurance can contribute to the revenue
streams of a furniture rental business:
● Protection against loss or damage: Furniture rental companies can
offer insurance policies to their customers that provide coverage
against loss or damage to the rented furniture. This can increase
 customer satisfaction and trust, as customers will feel more secure
knowing their rented furniture is protected. In turn, this can lead to
increased demand for the company's services and increased revenue.
● Additional fee: Furniture rental companies can charge an additional fee
for insurance coverage, which can be a significant source of revenue
for the company. This fee can be built into the rental cost or offered as
an optional add-on.
● Claims processing: The insurance company that provides coverage for
the furniture rental company may also charge a fee for claims
processing, which can be a source of revenue for the insurance
company.
● End-of-Rental Fees: The company can charge fees for removing the
furniture at the end of the rental period.
● Maintenance and Repair Services: The company can charge fees for
maintaining and repairing the furniture, ensuring its longevity and functionality.

Customer Relationship:
● Communication & Professionalism: Making sure to communicate clearly
and effectively with customers, answering any questions they may have and
providing all the necessary information they need and ensuring that all staff
members are professional, friendly, and knowledgeable about the products
and services offered
● Flexibility: Offer flexible rental options to accommodate customer needs and
preferences, including different rental periods, payment options, and delivery
and pickup arrangements. Different insurance options in case there are
damages to the furniture.
● Quality Products: Providing comfortable furniture that meets customers'
needs. Which includes chairs, tables, and other furniture suitable for
conferences and exhibitions.
● Service & Feedback: Respond quickly to customer inquiries and ensure that
orders are delivered and picked up on time. Encourage customers to provide
feedback on their experiences and use this feedback to improve products and
services continually
Channels:
● Networking and Referral through key partners : We can also grow our
business through networking and referral by building relationships with event
planners, conference centre managers, and other professionals in the event
industry
● Direct Sales: We can sell their products directly to conference centres and
exhibitions through sales representatives, phone orders, or online ordering
systems.
● Event Management Companies: Event management companies often
coordinate and manage the logistics of conferences and exhibitions, and we
 can partner with them to provide furniture and other event-related products and
services.
● Online Marketplaces: We can reach a wider audience through our e-
commerce websites.
● Social Media: We can use social media to promote our products and services,
to engage with potential customers, and to build our brand.

Cost Structure:
● Inventory and Equipment: Typically the cost of inventory can range from
30% to 50% of total costs. It's important to manage inventory costs
effectively to ensure profitability. By carefully managing inventory costs,we
can maximise profits and maintain a competitive edge in the market.
● Rent: We may need to pay rent for a physical location to store their furniture
and equipment.The cost of storage can range from 10% to 20% of total
costs.It's important to manage storage costs effectively to ensure profitability
which involves optimising the use of storage space, negotiating better deals
with storage providers.
● Transportation and Delivery: The cost of logistics can range from 10% to
30% of total costs. The cost of transportation and delivery, including the cost
of vehicles, fuel, and maintenance, can be a significant expense for furniture
rental companies. We can reduce this by optimising delivery routes,
negotiating better deals with delivery companies, and improving logistics
processes to maximise.

Above account for almost 75% the remaining cost would be for Administration,
Labour, Insurance of the furniture,maintenance of furniture and Marketing and
advertising

Revenue Streams:
● Furniture Rental Fees: The primary can generate revenue by renting out
furniture to companies and organisations for their trade show exhibits and
booths. This will be a recurring revenue stream, as customers will typically
renew their rentals on a regular basis.
● Delivery and Installation Fees: The company can charge fees for delivering
and installing the furniture at the customer's property.
● Furniture rental for temporary storage: Furniture rental can also be used
as a temporary storage solution for companies that are relocating or
undergoing renovations.
● Insurance:Here are a few ways that insurance can contribute to the revenue
streams for a furniture rental business:
○ Protection against loss or damage: Furniture rental companies can
offer insurance policies to their customers that provide coverage
against loss or damage to the rented furniture. This can help to
 increase customer satisfaction and trust, as customers will feel more
secure knowing that their rented furniture is protected. In turn, this can
lead to increased demand for the company's services and increased
revenue.
○ Additional fee: Furniture rental companies can charge an additional fee
for insurance coverage, which can be a significant source of revenue
for the company. This fee can be built into the rental cost or offered as
an optional add-on.
○ Claims processing: The insurance company that provides coverage for
the furniture rental company may also charge a fee for claims
processing, which can be a source of revenue for the insurance
company.
● End-of-Rental Fees: The company can charge fees for the removal of the
furniture at the end of the rental period.
● Maintenance and Repair Services: The company can charge fees for
maintaining and repairing the furniture, ensuring its longevity and functionality.

Customer Relationship:
● Communication & Professionalism: Making sure to communicate clearly
and effectively with customers, answering any questions they may have and
providing all the necessary information they need and ensuring that all staff
members are professional, friendly, and knowledgeable about the products
and services offered
● Flexibility: And offer flexible rental options to accommodate different
customer needs and preferences. This can include different rental periods,
payment options, and delivery and pickup arrangements. Different insurance
options in case there are damages to furniture.
● Quality Products: Providing high-quality furniture that is comfortable and
meets the needs of customers. This can include chairs, tables, and other
furniture suitable for conferences and exhibitions.
● Service & Feedback: Respond quickly to customer inquiries and ensure that
orders are delivered and picked up on time.Encourage customers to provide
feedback on their experiences and use this feedback to continually improve
products and services.