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Group11 FintechProject

AAMDANI is an Indian company that provides digital wallet services, financial assistance, and insurance coverage targeted at unbanked populations. It aims to promote financial inclusion, security, assistance and employment. Customers can use either bank accounts or cash deposits at physical offices. AAMDANI directs wallet deposits toward the customer (60%), investments (20%), and insurance (20%). It addresses pain points of financial exclusion and lack of investment/planning assistance. The company mission is to promote inclusion, security, assistance and local employment through its services and village adoption model.

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Alka Rajpal
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68 views

Group11 FintechProject

AAMDANI is an Indian company that provides digital wallet services, financial assistance, and insurance coverage targeted at unbanked populations. It aims to promote financial inclusion, security, assistance and employment. Customers can use either bank accounts or cash deposits at physical offices. AAMDANI directs wallet deposits toward the customer (60%), investments (20%), and insurance (20%). It addresses pain points of financial exclusion and lack of investment/planning assistance. The company mission is to promote inclusion, security, assistance and local employment through its services and village adoption model.

Uploaded by

Alka Rajpal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Group 11

Presented by:
Arushi Sachdev - F2021016
Ayush Patri - F2021018
Mayank Sharma - F2021034
Samarth Gupta - F2021051

AAMDANI
Shivam Katkar - F2021055
Value proposition canvas for AAMDANI

About AAMDANI
AAMDANI is an Indian technology company that specialize in digital wallet service, financial
Assistance and insurance cover for unbanked, daily wage labourers, Rural population, tier 2 and tier
3 city customers. AAMDANI provides a flexible wallet service where 60% of the proceeds are
directed towards digital wallet of the customer, 20% of the deposit will directed towards Investment
in capital markets and precious metals. Lastly, rest of the 20% will be directed towards Insurance
cover. The motto of AAMDANI is based on 4 facets. These four facets are:

1. Financial Inclusivity
2. Financial security
3. Providing Financial Assistance
4. To generate Employment

The aim of AAMDANI is to cover the current gap in the digital payment system, where every app
requires the customer to have a bank account. AAMDANI provides facility to either use the bank
account or cash deposit facility available in the physical offices located in vicinity of the customers.
AAMDANI follows the village adoption model, where at a time it will focus on developing a digital
eco-system for at least 3 villages in close proximity. Then the same will applied to other nearby
villages.

We have taken following Assumptions:


 Received RBI (for deposit-taking license and payments license) & IRDAI Approval
 Target audience has smartphone and internet access
 We have received initial seed funding

Target Audience
 Rural Population
 Tier 2 & Tier 3 cities
 Daily Wage Labourer / Lower Income Group

Why customers should buy from us instead of our competitor?


 Financial inclusion for unbanked by providing bank account-linked and cash-linked wallet
facility.
 Financial assistance for future planning through investments
 Financial security through insurance coverage
 Physical Presence for building trust
 Employment generation by way of ambassador program and staff recruitment
 We provide investment options for capital market and precious metal investment.
 We provide a daily deposit token amount as low as Rs. 1 to Rs. 500 per day.

Define the pain point your product or service solves:


 With the help of AAMDANI, there will be financial inclusion in true sense. As an unbanked
can be part of the digital payment eco-system.
 There is a clear linkage between the wallet and the investment account, which means all the
returns the investment generates will be deposited directly to the wallet.
 In case of any misfortune where the customer claims the insurance amount, AAMDANI
adopts a prompt verification-claim settlement policy.

Connect our company’s mission and what we stand for:


 Our 1st motto is to provide financial inclusivity. We provide a cash linked digital wallet
facility. Under this a customer can visit the office premises and deposit its cash and can use it
for future digital payments directly. This eliminates the requirement to have a bank account.
 Our 2nd motto is financial security. We direct a part of the deposit towards special medical
insurance schemes, where the customer can claim the amount in case of any misfortune.
 Our 3rd motto is providing financial assistance. We have surveyed and found that our target
customer base does not focus on future prospects. They lack the knowledge and required
resources to plan their future. We bridge this gap by providing an investment opportunity by
directing a fraction of their deposit towards capital markets or precious metals as per the
customer’s requirements.
 Our 4th motto is to provide employment opportunity to the deserving candidates from the
target audience. Based on our primary survey, our target audience includes qualified
individuals who find it difficult to get an employment opportunity. Thus, we have an
ambassador program in place. Which places the right person for the right job in the
respective branch. This in turn also boost the confidence for AAMDANI among the targeted
customers. As there is a known face which can bring the attention of AAMDANI so that it can
serve their customers better.

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