Ansys Discovery - Quantifying The ROI in Simulation Led Design Exploration
Ansys Discovery - Quantifying The ROI in Simulation Led Design Exploration
Ansys Discovery
Quantifying the Return on Investment in
Simulation-Led Design Exploration
Benefits of 3D Design at a Top Renewable
Energy Services Company
CASE STUDY
/ Executive Summary
This case study was undertaken by Ansys and Mediafly to quantify the financial impact a renewable energy services company, a synthetic
client, realized from an investment in simulation led design exploration through the implementation of Ansys Discovery software.
The findings are generally applicable to similar profile companies across other industries because comparable program data from
sources beyond the baseline company was carefully selected and included in the financial model to enhance its scope and granularity.
Organizations that intend to use this case study to estimate benefits for their company should compare their profile data, investments,
costs, and labor rates to the detailed tables in the Appendix of this case study to
identify differences. Benefits will vary on a case by case basis with dissimilar input
data. For more information about the development of the energy services synthetic
client used in this case study, see Methodology, Synthetic Client Overview. This case With simulation-led
study analyzed engineering labor costs and productivity, prototype and testing design, engineers can
costs, warranty claims and engineering change order costs, incremental net value, explore different designs
and return on investment.
and understand product
The synthetic client, designated ACME WIND POWER, Inc (see profile in Appendix),
represents a top energy services company (ESCO) with over 30 years of experience
performance during the
in design, development, manufacture, and sale of sustainable energy technologies, concept and early design
including wind turbines, wind farm equipment, and installation services. With phases. Compared to the
annual revenues of $3.8B and a product engineering staff of 2,298 people
traditional iterative method
worldwide, this case study considers the full production lifecycle (3 years) of its
third-generation family of onshore IEC Class IIA and IIIA/S wind turbine systems as of beginning with a model,
the data source for calculating specific metrics on the benefits of simulation led simulating it and then
design during the first year of this program.
going back to refine the
In prior years, the company implemented initiatives to improve margin and model, using Ansys software
increase scale by focusing on innovative research and development for its robotic,
aeronautic, microelectronic, and composite materials based products. But
for simulation-led design
persistent challenges caused the leadership team to reason that the company’s considerably shortens
traditional engineering design and development process was inefficient, costly, and the time from concept to
hindered time to market.
completion.
The company faced increasing costs, competitive pressure, complex environmental
safety regulations, burdensome warranty claims and an increasing number of
engineering change orders. To resolve these challenges, the company identified
consolidating on a rapid 3D design exploration toolset from Ansys that enabled
simulation-led design exploration, as a means to support the following business initiatives:
As with earlier generations of this program, the company’s engineering team included a seasoned staff with varying levels of experience
and specialization – design, electrical, mechanical, optical, and product safety. The management team included several project managers
and business analysts. On any given day during the product design cycle, about eight FTE’s were actively working on this program, which
was one of seventeen sponsored programs company-wide. With labor costs referenced to hourly rates for similar salaried professionals in
the United States, this case study shows that the implementation of Ansys Discovery Software saved 27% of the design team’s labor time
(1,850 hours totaling $122,923) when compared to earlier generation programs. This benefit is included in Year 1 Design and Development
Labor Cost savings, as shown in line 5 of the table below. The rationale for breaking it out here is to show that better product designs
have a direct positive impact on downstream development costs that result in substantial savings in both phases of the design and
development cycle.
140
120
COST COST COST COST
-26% -30% -19% -33%
100
80
60
40
20
0
Engineering Physical Ideation Scenarios Iterative Design Physical Test & Engineering
Labor Cost Prototype Cost Evaluated Alternatives Safety Test Costs Change Order Cost
Source: “Quantifying the Return on Investment in Simulation Lead Design Exploration”, Mediafly, 2020
Metric (over the 1-year period) Traditional Program New Program with Ansys Impact
2 Physical Test and Safety Test Costs $4,728,719 $3,829,795 $898,923 decrease
Based on the total investment made in year 1 on simulation-led design exploration, the net benefit received and assuming a discount
rate of 6%; the following financial results were achieved:
The short Payback Period was helped by the management team, who recognized that simulation training was necessary to accelerate
benefits. As a result, simulation training to all engineers was delivered during the first month. When this program began, roughly 19% of
engineers used simulation, 73% used only CAD and traditional tools, and 8% had some exposure to both. By the end of this program, 82% of
the combined engineering and analyst team used simulation. Adoption of the new Ansys simulation tools was swift, as engineers began to
visualize new design alternatives.
Ansys Discovery accelerated the team’s simulation learning curve and helped them function as a cohesive whole by establishing
a set of consistent process templates and workflows. Because all users worked in a collaborative, shared environment with one
process roadmap, it was easy to hand off design tasks to junior engineers and bring disparate components together to produce the
final design specifications. For the first time, analysts and engineers from multiple disciplines, along with marketing and project
managers, shared ideas, iterated potential solutions, and tested various components – all of which enabled innovation, high-impact
collaboration, and ultimately a faster design and development cycle.
Metric (over the 3-year period) Traditional Program New Program with Ansys Impact
It is important to note that the 13% decrease in physical design, development, and test cycles, shown above, not only reduced labor costs
but also significantly reduced materials and testing costs, which improved net profit. Furthermore, as physical analysis and testing cycles
transitioned into virtual analysis and testing using Discovery, product quality improved, which reduced the number of engineering change
orders and minimized the risk of post-production warranty claims, yielding a total benefit of $127,537,169.
Based on the total investment made, the net benefit received, and assuming a discount rate of 6%; the following quantitative results were
achieved:
Return on Internal Rate of Net Present Investment Payback Analysis Method for
Investment (ROI) Return (IRR) Value (NPV) Period Determining ROI
Explore the Ansys ROI Calculator based on the results of this study.
Click here
/ Methodology
Data gathering interviews were conducted using Mediafly Inc value storytelling and quantification methodology, which analyzes company
sales and marketing messaging from the perspective of Challenge, Loss, Opportunity, Solution, and Evidence (CLOSE) to quantify and frame
unique value propositions.
The collected data were analyzed using standard financial formulas for evaluating and comparing different investment alternatives. While
this report is not intended to be an in-depth dive into business analysis, an explanation of standard metrics is provided in the Financial
Metrics Description section of the Appendix.
The financial model covers a three-year product lifecycle with engineering design and development occurring in the first half of Year 1 and
manufacturing in the second half of Year 1, and all of the Years 2 and 3. Conservative values for calculating benefits realization at a discount
rate of 6% were used in the financial model to account for the opportunity cost of the investment. Supporting analysis was also performed to
determine the net present value of the benefits accrued, the internal rate of return, and the payback period.
Using the standard approach, Return on Investment (ROI) was determined as follows:
Standard ROI = (realized net benefits) / (investment in Ansys simulation tools and supporting infrastructure)
ROI = (realized net benefits + incremental net value benefit) / (investment in Ansys simulation tools and supporting infrastructure)
The leadership team identified Ansys as uniquely positioned in the market to deliver against these requirements. For their third-generation
family of onshore IEC Class IIA and IIIA/S wind turbine systems program, the company purchased new Ansys licenses to add multiphysics
simulation capability and to improve cross-engineering collaboration. Ansys software licenses were shared company-wide between 17
programs and allocated, by percentage, to individual programs. At 18.5% of total license costs, the annual Ansys network license cost (OPEX)
allocated to this program is shown in line 2 of the investment table below.
2. Ansys Network License Costs – This program (18.5% of total) $442,356 $452,088 $462,033
/ Net Benefits
When compared with their traditional engineering processes, ACME WIND POWER, Inc., identified the following benefits from their
investment in Ansys Discovery specifically and Ansys pervasive engineering simulation tools in general:
• Increase in the number of design scenarios and alternatives analyzed.
• Decrease in the number and cost of design and development cycles.
• Decrease in the number and cost of safety test cycles.
• Decrease in engineering labor costs and direct materials costs.
• Decrease in the number and cost of engineering change orders (ECO).
• Decrease in the number and cost of component failure warranty claims.
In doing this, ACME WIND POWER, Inc., anticipated and measured the savings in labor (internal and outsourced), materials, inventory
management and miscellaneous engineering tasks. They also measured the impact on net profit that any of these savings contributed to.
Their findings are summarized below and described more extensively in the Appendix.
By understanding the reduction in the number of physical engineering cycles and the increase in the number of virtual engineering analysis
scenarios across the entire product development process, ACME WIND POWER, Inc., was able to directly quantify the savings in labor,
materials and testing. This is summarized in the table below.
A detailed comparison of this program’s volume, sales and costs are shown in the Appendix.
The engineering leadership team at ACME WIND POWER, Inc., recognized that the increase in product quality also improved field
performance and reduced warranty claims when compared to baseline data from previous years. They calculated the savings from avoided
parts and assembly field replacements and identified the savings as a result of increased scenario testing during program design and
development. This allowed the company to bring forward an incremental net value benefit of $35,448,756 in cost avoidance that was not
attainable using the traditional program process.
Incremental Net Value Benefit Year 1 Savings Year 2 Savings Year 3 Savings Total Savings
Discount Rate 6 %
Return on Investment
Internal Rate of Net Present
Investment Payback Analysis Method for Determining ROI
Return (IRR) Value (NPV)
(ROI) Period
824% 824% $2,337,143 < 2 months Standard formula based on net benefits / net costs
Discount Rate 6 %
ROI = (net benefit with incremental net value added) / investment $122,157,269 / $5,379,899 = 2271%
Cumulative Net Benefits with Incremental Net Value $39,012,835 $80,644,802 $122,157,269
Discount Rate 6 %
Investment
Return on Internal Rate of
Net Present Value (NPV) Payback Analysis Method for Determining ROI
Investment (ROI) Return (IRR)
Period
The combined graph of both ROI formulas is shown below. The graph plots the cost-benefit curves that show the investment payback
period was less than 1 month.
$140,000,000
$120,000,000
$100,000,000
Shows the impact of the
incremental net value benefit
$80,000,000 for cost avoidance savings
each year
$60,000,000
$40,000,000
$20,000,000
$0
Initial
Cumulative Investments Cumulative Benefits with Incr Net Value Cumulative Benefits
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