Class-Action Lawsuit Filed On Behalf of FTX Investors
Class-Action Lawsuit Filed On Behalf of FTX Investors
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Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 2 of 54
1 Plaintiff Patrick J. Rabbitte (“Plaintiff”), individually and on behalf of all others similarly
2 situated, alleges the following based upon personal knowledge as to Plaintiff and Plaintiff’s own acts
3 and upon an investigation conducted by and through counsel, which included, among other things, a
4 review of Sequoia Capital Operations, LLC’s (“Sequoia”), Thoma Bravo, LP’s (“Thoma Bravo”),
5 and Paradigm Operations LP’s (“Paradigm”) (collectively, “Defendants”) financial and investor
6 presentations, financial analysis, media reports and releases (including social media statements) by
7 and about Defendants relating to the FTX Entities (defined herein) and filings in litigation involving
8 Defendants and the FTX Entities. Plaintiff believes that substantial additional evidentiary support
9 will exist for the allegations set forth herein after a reasonable opportunity for discovery.
10 INTRODUCTION
11 1. This is a class action on behalf of a class consisting of all persons and entities other
12 than Defendants that purchased, deposited, and/or transacted in fiat currency or digital assets in
13 accounts with West Realm Shires Services Inc. d/b/a FTX US (“FTX US”) or FTX Trading LTD.
14 d/b/a FTX (“FTX or “the Company”) (collectively, the “FTX Entities”) between July 20, 2021 and
15 November 11, 2022 (the “Class Period”), seeking to recover damages and other equitable and
16 appropriate relief as a result of Defendants’ violations of the California Unfair Competition Law, the
17 California False Advertising Law, the California Corporations Code, and various common law
20 (“Bankman-Fried”), who served as its Chief Executive Officer (“CEO”) at all relevant times. FTX’s
21 U.S. affiliate, FTX US, was founded in 2020. The FTX Entities offered a range of trading products
22 to cryptocurrency investors, including derivatives, options, volatility products, and leveraged tokens.
23 The FTX Entities also provided spot markets in more than 300 cryptocurrency trading pairs,
24 including the native token FTT/USDT (“FTT Tokens”), thereby enabling FTX customers to trade
25 with leverage and short certain markets by borrowing from other FTX users. Importantly, however,
26 each of the FTX Entities’ terms of service expressly stated that customer assets belonged solely to
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COMPLAINT - -1-
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1 3. The FTX Entities constituted one half of Bankman-Fried’s cryptocurrency empire, the
2 other being a crypto-trading firm called Alameda Research (“Alameda”), which Bankman-Fried
3 founded in 2017 in California. Bankman-Fried served as CEO of Alameda until 2021, when he was
4 succeeded by Caroline Ellison (“Ellison”). After stepping down as CEO of Alameda and at all
5 relevant times thereafter, Bankman-Fried consistently maintained that the FTX Entities and Alameda
7 4. From 2019 to 2022, the FTX Entities and Bankman-Fried undertook a major
8 promotional marketing campaign. The campaign, which included social media posts, interviews,
9 sports partnerships, internet and television advertisements, and naming rights deals, rapidly
10 increased the FTX Entities’ valuation, which grew from $1.2 billion to $32 billion in only three
11 years.
13 Defendants. A key component of the highly lucrative promotional marketing campaign included the
14 air of legitimacy lent by Defendants Sequoia, Thoma Bravo, and Paradigm – U.S.-based venture
15 capital and private equity firms – who claimed to have conducted significant due diligence of the
16 FTX Entities’ operations and vouched that the use of the FTX platforms was safe and secure for
17 crypto investors. These Defendants were part owners of the FTX Entities and had a significant
18 financial interest in promoting the use of the FTX platforms so as to increase the returns on their
19 investments.
20 6. On July 20, 2021, Defendants partook in a media campaign to tout the fact that they
21 had invested hundreds of millions of dollars in the FTX Entities. By the time the FTX Entities
22 declared bankruptcy on November 11, 2022, Sequoia had invested over $200 million, Thoma Bravo
23 had invested more than $100 million, and Paradigm had invested more than $250 million in the FTX
24 Entities. All told, Defendants invested well over half a billion dollars in the fraudulent FTX scheme.
25 As a result of Defendants’ significant investments in the FTX Entities, each was incentivized to
26 leverage their professional reputations and media outreach capabilities to portray FTX as a
28 promotional efforts from the very beginning of their investments in the FTX Entities. Defendants
COMPLAINT - -2-
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 4 of 54
1 intended to drive users to the exchange in order to increase the valuation of the FTX Entities, with
4 that FTX had distinguished itself by its trustworthiness and was backed by “credible sources” (most
6 Alameda was not immune to the exchange-level shenanigans that gave crypto as a
whole its sleazy reputation. But FTX had an ambition to change that. It was built
7 to be the exchange traders could count on. SBF needed to get the word out. He
wanted FTX to be known as the respectable face of crypto. This required ad
8 campaigns, sponsorship deals, a charitable wing – and a war chest to pay for it all.
9 FTX did need the money, after all. And it needed that money from credible
sources so it could continue to distinguish itself from the bottom-feeders who came
10 to crypto to fleece the suckers.
12 8. Defendants knew that their investments in the FTX Entities would be used to promote
13 the platforms as credible and trustworthy. Defendants bolstered these marketing campaigns with
14 their own promotional materials, which sought to gain public trust and distinguish FTX as the most
15 trusted brand in the crypto industry. Throughout the Class Period and as detailed herein, Defendants
16 made numerous deceptive and misleading statements about the FTX Entities’ business, finances,
17 operations, and prospects for the purpose of inducing customers to invest, trade, and/or deposit assets
18 with the FTX Entities. Defendants portrayed FTX as a fast-growing tech startup that had
19 revolutionized the crypto space through innovation, reliability, and a focus on the greater good.
20 Defendants claimed that this transformative business could be, and in fact was already, being applied
22 9. Like Sequoia, Thoma Bravo attempted to lure users to the FTX exchange in order to
23 raise FTX’s valuation and make its stake in FTX more valuable. On November 27, 2021, in
24 response to a tweet warning crypto traders to “[o]nly trade [bitcoin] on a legitimate exchange you
25 trust,” Orlando Bravo, Thoma Bravo’s founder and managing partner, portrayed FTX as the most
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Emphasis added here and throughout unless otherwise noted.
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COMPLAINT - -3-
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 5 of 54
1 trustworthy exchange available and urged his Twitter followers to “[o]nly trade [bitcoin] with
2 [FTX].”
3 10. Thoma Bravo continued its promotional activities throughout 2022, repeatedly
4 praising Bankman-Fried and FTX. On January 4, 2022, Mr. Bravo was quoted in a MarketWatch
5 article, stating that Bankman-Fried “‘combines being visionary with being a phenomenal operator . .
6 . . That is rare.’”
7 11. Similarly, following its initial investment in FTX, Paradigm touted the purported
8 promise of the FTX exchange and its “vison[ary]” founder, stating in pertinent part as follows:
12 12. Paradigm continued to tout FTX’s global platform throughout 2022, for example, on
13 February 23, 2022 by praising FTX’s purportedly “‘great . . . regulatory engagement,’” stating in
15 “Paradigm has been fortunate to be an investor in FTX’s global business, and we are
thrilled to invest in FTX.US. The team is world class and their focus on great
16 products and regulatory engagement will help ensure access to crypto for millions
of Americans . . . .”
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13. In October 2021, Sequoia publicly referred to Bankman-Fried as “a special founder
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who is ambitious and daring enough to build the future of crypto by establishing FTX as the global
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exchange with the best overall product offering and leveraging the world’s crypto rails to build the
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future of finance.” In the same remarks, Sequoia stated that it was “thrilled to partner with FTX on
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their next phase of growth.”
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14. Alfred Lin, the Sequoia partner who led the firm’s investments into FTX, stated in a
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July 20, 2021 press release published by FTX that the Company was the “high-quality, global crypto
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exchange the world needs,” stating in pertinent part as follows:
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“FTX is the high-quality, global crypto exchange the world needs, and it has
26 the potential to become the leading financial exchange for all types of assets. Sam is
the perfect founder to build this business, and the team’s execution is
27 extraordinary. We are honored to be their partners.”
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COMPLAINT - -4-
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1 15. On January 18, 2023, Christy Goldsmith Romero, Commissioner of the Commodities
2 Futures Trading Commission (“CFTC”), delivered a speech at The Wharton School and the
3 University of Pennsylvania Carey Law School, entitled “Crypto’s Crisis of Trust: Lessons Learned
4 from FTX’s Collapse.” Ms. Goldsmith Romero described the way in which Sequoia had knowingly
5 offered its legitimacy to FTX, luring in unsuspecting customers where they were victimized by “one
6 of the most significant breaches of trust in financial history,” stating in pertinent part as follows:
7 FTX appears to have used Sequoia as a credibility and trust enhancer, and
it used Sequoia’s money to embark on a campaign to gain public trust and
8 distinguish itself as the most trusted brand in crypto.
9 It appears that Sequoia at least knew its money would be used in this
fashion. However, there are serious questions and allegations about whether this
10 public-relations “war chest” was funded not only by venture capital money but also
customer property. If those allegations prove to be true, this could be one of the most
11 significant breaches of trust in financial history.
18 16. The FTX Entities’ rapid success story began to unravel on November 2, 2022. On
19 that date, the cryptocurrency publication CoinDesk published an article entitled “Divisions in Sam
20 Bankman-Fried’s Crypto Empire Blur on His Trading Titan Alameda’s Balance Sheet,” which
21 questioned the financial health of both Alameda and the FTX Entities and asserted that Alameda’s
22 balance sheet was made up primarily of FTT tokens. According to the article, this indicated that
23 Alameda “rest[ed] on a foundation largely made up of a coin that a sister company invented, not an
25 17. Shortly after the CoinDesk article was published, the FTX Entities experienced
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1 18. Then, on November 8, 2022, rival cryptocurrency exchange Binance announced that
2 it had reached a non-binding deal to acquire FTX. However, just one day later, Binance reversed its
3 decision, stating that its review of FTX’s finances had uncovered liquidity issues that were “beyond
5 19. On November 10, 2022, Bankman-Fried took to Twitter and issued a series of 22
6 tweets apologizing to customers and attempting to offer an explanation for the crash.
7 20. Two days later, The Wall Street Journal reported that Bankman-Fried, Ellison, and
8 other FTX executives were aware that FTX had used customer assets to cover Alameda’s trading
10 21. Shortly after the foregoing disclosures, Bankman-Fried resigned as CEO of FTX, and
11 the FTX Entities and Alameda filed for bankruptcy. In a Delaware bankruptcy court filing, FTX’s
12 new CEO John J. Ray III stated that he had never seen “such a complete failure of corporate controls
13 and such a complete absence of trustworthy financial information as occurred here. . . . [T]his
14 situation is unprecedented.”
15 22. Mr. Ray – known for serving in a similar capacity in connection with the collapse of
16 Enron – testified on December 13, 2022 before the House Financial Services Committee: “‘This is
17 really old-fashioned embezzlement . . . . This is just taking money from customers and using it for
18 your own purpose. Not sophisticated at all.’” According to Mr. Ray, the dysfunction at the FTX
19 Entities was longstanding, with no independent board, no coherent recordkeeping, and “‘absolutely
20 no internal controls, whatsoever.’” Defendants represented sophisticated investors that had invested
21 hundreds of millions of dollars in the FTX Entities, and Defendants would have known of these
22 glaring deficiencies through their purported due diligence activities. Yet, instead of telling the truth,
23 defendants chose to misrepresent the FTX Entities’ operations in order to induce customers to use
25 23. As alleged herein, and as continues to be revealed in the parade of media exposés and
26 government and private actions being pursued against implicated parties, the FTX Entities were
27 operated essentially as a Ponzi scheme, with customer funds entrusted to the FTX Entities being
28 used for self-dealing and to cover over prior investment losses. In the end, billions of dollars’ worth
COMPLAINT - -6-
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 8 of 54
1 of customer assets became a casualty of the greed of Bankman-Fried and of his co-conspirators, such
2 as the Defendants, who issued materially false and misleading statements about the credibility,
3 safety, and compliance of the FTX platforms and otherwise aided and abetted the misconduct that
5 24. In connection with Bankman-Fried’s indictment, the U.S. Attorneys’ Office for the
6 Southern District of New York issued a December 13, 2022 press release stating that the collapse of
7 FTX “‘was not a case of mismanagement or poor oversight, but of intentional fraud, plain and
9 U.S. Attorney Damian Williams said: “One month ago, FTX collapsed,
causing billions of dollars in losses to its customers, lenders, and investors. Now, a
10 federal grand jury in New York has indicted the former founder and chief executive
officer of FTX and charged him with crimes related to the phenomenal downfall of
11 that one-time cryptocurrency exchange, including fraud on customers, investors,
lenders, and our campaign finance system. As today’s charges make clear, this was
12 not a case of mismanagement or poor oversight, but of intentional fraud, plain and
simple.”
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Attorney General Merrick B. Garland said: “The Justice Department has filed
14 charges alleging that Samuel Bankman-Fried perpetrated a range of offenses in a
global scheme to deceive and defraud customers and lenders of FTX and Alameda,
15 the defendant’s crypto hedge fund, as well as a conspiracy to defraud the United
States government. We allege that the defendant conspired to defraud customers by
16 misappropriating their deposits; to defraud lenders; to commit securities fraud and
money laundering; and to violate campaign finance laws. . . . .”
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FBI Assistant Director Michael J. Driscoll said: “As the indictment today
18 alleges, Bankman-Fried knowingly defrauded the customers of FTX.com through
the misappropriation of the customer deposits to pay expenses and debts of a
19 different company he also owned as well as make other investments. If you deceive
and defraud your customers, the FBI will be persistent in our efforts to bring you to
20 justice.”
21 25. Also on December 13, 2022, CFTC Chair Rostin Benham lambasted the fact that
22 “FTX customer assets were routinely accepted and held by Alameda and commingled with
23 Alameda’s funds,” after the CFTC filed its own complaint related to the collapse of the FTX
25 FTX held itself out as “the safest and easiest way to buy and sell crypto” and
represented that customers’ assets, including both fiat and digital assets including
26 bitcoin and ether, were held in “custody” by FTX and segregated from FTX’s own
assets. To the contrary, FTX customer assets were routinely accepted and held by
27 Alameda and commingled with Alameda’s funds. Alameda, Bankman-Fried, and
others also appropriated customer funds for their own operations and activities,
28 including luxury real estate purchases, political contributions, and high-risk, illiquid
COMPLAINT - -7-
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1 digital asset industry investments. The complaint further alleges that, at Bankman-
Fried’s direction, FTX employees created features in the FTX code that favored
2 Alameda and allowed it to execute transactions even when it did not have sufficient
funds available, including an “allow negative flag” and effectively limitless line of
3 credit that allowed Alameda to withdraw billions of dollars in customer assets from
FTX. These features were not disclosed to the public.
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26. That same day, SEC Chair Gary Gensler called FTX “‘a house of cards’” built “‘on a
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foundation of deception’” following the filing of a related SEC complaint, stating in pertinent part as
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follows:
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“We allege that Sam Bankman-Fried built a house of cards on a
8 foundation of deception while telling investors that it was one of the safest
buildings in crypto. . . . The alleged fraud committed by Mr. Bankman-Fried is a
9 clarion call to crypto platforms that they need to come into compliance with our
laws. Compliance protects both those who invest on and those who invest in crypto
10 platforms with time-tested safeguards, such as properly protecting customer funds
and separating conflicting lines of business.”
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27. Also on December 13, 2022, SEC’s Director of Enforcement Gurbir S. Grewal
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decried how the FTX Entities’ true operations were diametrically opposed to the marketing pitches
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made to FTX customers (which mirrored the statements made by Defendants), stating in pertinent
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part as follows:
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“FTX operated behind a veneer of legitimacy Mr. Bankman-Fried created
16 by, among other things, touting its best- in-class controls, including a proprietary
‘risk engine,’ and FTX’s adherence to specific investor-protection principles and
17 detailed terms of service. But as we allege in our complaint, that veneer wasn’t
just thin, it was fraudulent . . . .”
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28. As a result of Defendants’ active participation in the wrongful acts described herein,
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Plaintiff and other Class members (defined herein) have been unable to access or withdraw billions
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of dollars’ worth of deposited funds and/or assets in the FTX Entities and have suffered significant
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losses and damages.
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JURISDICTION AND VENUE
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29. The claims asserted herein arise under and pursuant to the California Unfair
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Competition Law, the California False Advertising Law, the California Corporations Code, as well
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various common law causes of action.
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30. This Court has subject matter jurisdiction over this matter under 28 U.S.C.
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§1332(d)(2), as this is a class action where at least one of the members of the Class is a citizen of a
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1 state different from at least one of the Defendants and also where at least one of the members of the
2 Class is a foreign citizen, and the matter in controversy exceeds the sum or value of $5,000,000.
3 31. This Court has personal jurisdiction over Defendants because each of the Defendants
4 maintain primary offices in this District, conduct substantial business in this District, and otherwise
5 intentionally availed themselves of the State of California’s consumer market through the promotion,
6 marketing, and sale of products and services offered by the FTX Entities in and from this District.
7 Accordingly, Defendants committed tortious acts within the State of California and within this
8 District. Defendants’ purposeful availment renders the exercise of jurisdiction by this Court over
9 Defendants permissible under traditional notions of fair play and substantial justice.
10 32. Venue is proper in this judicial district under 28 U.S.C. §1391(b), because: (i) one or
11 more Defendants reside in this District; and (ii) a substantial part of the events or omissions giving
12 rise to the claims occurred in this District. Bankman-Fried launched his crypto empire from this
13 District, including by founding Alameda in this District. Sequoia maintained its headquarters in
14 Menlo Park, California at all relevant times. Paradigm maintained its headquarters in San Francisco,
15 California at all relevant times. Thoma Bravo maintained primary offices in San Francisco,
16 California at all relevant times. Defendants prepared many of the deceptive statements complained
17 of herein in substantial part in California, the statements relate in substantial part to Defendants’
18 California operations, the statements were used to induce the investment and/or deposit of funds
19 (including cryptocurrency) into the FTX Entities by California residents, and the statements were
21 33. In connection with the acts alleged in this complaint, Defendants, directly or
22 indirectly, used the means and instrumentalities of interstate commerce, including, but not limited to,
24 THE PARTIES
25 34. During the Class Period, Plaintiff Patrick J. Rabbitte purchased, deposited, and
26 transacted assets with FTX and has been damaged thereby, including because he has been unable to
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COMPLAINT - -9-
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1 35. Defendant Sequoia is a venture capital firm. The firm is headquartered in Menlo
2 Park, California, and specializes in seed stage, early stage, and growth stage investments in private
3 companies across technology sectors. As of 2022, Sequoia’s total assets under management were
4 approximately $85 billion. Sequoia was an early investor in FTX and one of the primary promoters
5 of FTX to the financial community and cryptocurrency investors around the world.
6 36. Defendant Thoma Bravo is a private equity firm. The firm is headquartered in
7 Chicago, with primary offices in Miami and San Francisco, and describes itself as one of the largest
8 software investors in the world with over $120 billion in assets under management as of September
9 30, 2022. Thoma Bravo was an early investor in FTX and one of the primary promoters of FTX to
11 37. Defendant Paradigm is a venture capital firm. The firm is headquartered in San
12 Francisco, California, and invests in the cryptocurrency, financial services, information technology,
13 media, telecommunication, SaaS, and web3 sectors. Paradigm was an early investor in FTX and one
14 of the primary promoters of FTX to the financial community and cryptocurrency investors around
15 the world.
16 38. Each of the Defendants is liable for making deceptive and/or misleading statements,
17 willfully participating in acts that damaged Class members in violation of the law, and/or aiding and
18 abetting violations of law as described herein. In committing the wrongful acts alleged herein, each
19 defendant willfully participated in acts and transactions and/or aided and abetted such unlawful acts
20 and transactions, which promoted the purported trustworthiness, favorable risk profile, and financial
22 FACTUAL ALLEGATIONS
23 The Rise of FTX
25 trading firm first rose to prominence by arbitraging the price of bitcoin between different markets
26 before venturing into other types of trades and investments in cryptocurrency projects.
28 offered investors a range of trading products such as derivatives, options, volatility products, and
COMPLAINT - - 10 -
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1 leveraged tokens. FTX also provided spot markets in more than 300 cryptocurrency trading pairs,
2 including its native token FTT/USDT. One of the attractive features of FTX’s digital assets came
3 from its terms of service, which provided that customer assets belonged solely to the customer and
5 maintained that the FTX Entities and Alameda were separate and distinct.
7 8.2.6. All Digital Assets are held in your Account on the following basis:
8 (a) Title to your Digital Assets shall at all times remain with you and
shall not transfer to FTX Trading. As the owner of Digital Assets in your Account,
9 you shall bear all risk of loss of such Digital Assets. FTX Trading shall have no
liability for fluctuations in the fiat currency value of Digital Assets held in your
10 Account.
11 (b) None of the Digital Assets in your Account are the property of, or
shall or may be loaned to, FTX Trading; FTX Trading does not represent or treat
12 Digital Assets in User’s Accounts as belonging to FTX Trading.
13 (c) You control the Digital Assets held in your Account. At any time,
subject to outages, downtime, and other applicable policies (including the Terms),
14 you may withdraw your Digital Assets by sending them to a different blockchain
address controlled by you or a third party.
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42. The FTX US terms of service contained similarly reassuring language, stating in
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relevant part as follows:
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As part of your FTX.US account, FTX.US provides qualifying users access to
18 accounts for you to store, track, transfer, and manage your balances of
cryptocurrency and/or dollars or other supported currency. All cryptocurrency or
19 dollars (or other supported currencies) that are held in your account are held by
FTX.US for your benefit. . . . Title to cryptocurrency represented in your FTX.US
20 Account shall at all times remain with you and shall not transfer to FTX.US. . . .
FTX.US does not represent or treat assets in your FTX.US Account as belonging
21 to FTX.US.
22 43. In addition, FTX.US’s website contained a document entitled “FTX’s Key Principles
23 for Ensuring Investor Protections on Digital-Asset Platforms,” which stated that FTX “segregates
24 customer assets from its own assets across our platforms.” The document also represented that FTX
25 maintained “liquid assets for customer withdrawals . . . [to] ensure a customer without losses can
27 44. Through, inter alia, media reports, bankruptcy proceedings, and in detailed
28 allegations from actions filed by regulators and prosecutors, the statements alleged above about the
COMPLAINT - - 11 -
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1 manner of holding, and segregation of, customer assets at the FTX Entities have been revealed to be
2 materially false and misleading. In truth, Bankman-Fried and Alameda misappropriated customer
3 assets for their own personal use, proprietary trading purposes, and to cover investment losses,
5 45. During the Class Period, the FTX Entities experienced a meteoric rise in success due
7 Throughout this period, Bankman-Fried established himself at the forefront of the cryptocurrency
8 space and soon became known and referred to worldwide under the abbreviation “SBF.” As
9 Bankman-Fried achieved his celebrity status, he was hailed by some market analysts as the “savior
10 of crypto.” Bankman-Fried burnished this reputation through myriad Twitter posts, television and
11 podcast interviews, and political donations. As part of his attempt to appear beyond reproach and
13 Altruism” and promised to donate the wealth he was accruing to a variety of charities.
14 46. During the same period, FTX became one of the largest crypto-trading companies in
15 the world, with nearly $15 billion in assets being traded on its platforms daily. FTX’s marketing
16 efforts involved partnering with popular names in sports and entertainment. Specifically, the FTX
17 Entities secured several celebrity “brand ambassadors” and released a series of internet and
18 television advertisements to promote these partnerships. Further, the FTX Entities entered into
19 various sponsorships and naming rights deals with high-profile sports programs such as UC
21 47. A key component of these promotional efforts was the legitimacy lent by Defendants
22 as well-known and respected venture capital and private equity firms. Defendants not only invested
23 in FTX knowing that these funds would be spent on the false and misleading promotional activities
24 described above, they often directly touted the purported safety, trustworthiness, and favorable risk
25 profile of the FTX platforms. As intended, these promotional efforts resulted in a rapid increase in
26 the FTX Entities’ valuation. By July 2021, FTX had attained a valuation of $18 billion after
27 securing funding from major financial players in the crypto space such as multinational
28 conglomerate Binance and each of the Defendants, among others. By October 2021, after securing
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1 another series of investments, FTX had reached a valuation of $25 billion, representing a sizable and
2 speedy return on Defendants’ initial investments. By January 2022, FTX US attained a valuation of
3 $8 billion after securing its own institutional funding. Combined, the FTX Entities had attained a
4 valuation exceeding $32 billion in only three years – achieved predominantly through Defendants’
5 relentless efforts to promote the FTX exchange as reliable and trustworthy so as to increase the
7 History of Sequoia
8 48. Sequoia is a venture capital firm headquartered in the heart of Silicon Valley.
9 Sequoia was founded by Don Valentine in 1972 and early on made profitable investments in then-
10 nascent computer technology companies like Atari and Apple. Sequoia earns lucrative investment
11 management fees by pooling capital from its investors, which it then generally invests in pre-IPO
12 companies with a focus on the technology sector. Sequoia captures the appreciation of its
13 investments between the time of the funding rounds and the time that the company goes public via
14 an IPO. Because Sequoia invests so early in the life cycle of a company, there is tremendous
15 potential to return many times its initial investment – potential that most average investors do not
16 have. Investing decisions are made by Sequoia’s general partners (called simply “partners” by
17 Sequoia), while limited partners only have a stake in the profits of the Sequoia-managed funds they
18 invest in.
19 49. Sequoia is one of the largest venture capital firms in the world with over $85 billion
20 in assets under management in 2022. Sequoia is highly respected among investors with several of its
21 partners being named to Forbes’ 2022 “The Midas List,” which is a list of “The World’s Best
22 Venture Capital Investors.” 2 Alfred Lin, the Sequoia partner who led the firm’s investments into
23 FTX, came in at 7th out of the 100 venture capitalists named to The Midas List. In 2021, he was
24 first.
25
2
Sequoia and Lin also appeared on Valuer’s 2021 list of “100 Top Venture Capitalists in the
26 USA.” https://www.valuer.ai/blog/100-top-venture-capitalists-in-the-usa. In 2017, Lin was fourth
on The New York Times’ “Top 20 Venture Capitalists Worldwide” list. https://www.nytimes.com/
27 interactive/2017/03/27/technology/Top-20-Venture-Capitalists.html. In 2021, dealroom.co named
Sequoia the second-most prominent venture capital firm in the world. https://dealroom.co/blog/vc-
28 investor-prominence-rank-2021.
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1 50. Mr. Lin has an impressive management track record even outside Sequoia, having
2 been COO and CFO of online footwear retailer Zappos. Mr. Lin helped lead Zappos to
3 Amazon.com’s $1.2 billion acquisition of the shoe retailer in 2009. After Zappos, Mr. Lin joined the
4 Sequoia team as a partner in 2010. Mr. Lin has been involved in several highly profitable
5 investments for Sequoia, such as its investments in Airbnb, Uber, DoorDash, and Instacart, among
6 others. In fact, Mr. Lin is so well respected in the industry that Forbes published a piece naming
7 him “The World’s Best Venture Capitalist.” The Forbes article detailed how Sequoia banked more
8 than $21 billion in a two-day period – thanks to the successful IPOs of Sequoia’s investments in
9 DoorDash and Airbnb led by Mr. Lin. Put simply, Mr. Lin’s success at Sequoia is well known to the
10 investing public, and, when Mr. Lin speaks, investors tend to listen to what he has to say.
11 51. Mr. Lin’s partner and co-lead on Sequoia’s FTX investments was Michelle Bailhe.
12 Following Ms. Bailhe’s graduation from Brown, she spent time at McKinsey & Co., Google, and
13 private equity firm Hellman & Friedman before being brought on as one of the youngest partners in
14 Sequoia’s history. Ms. Bailhe is heavily involved in Sequoia’s crypto and blockchain-related
15 investments and she often appears on television, including CNBC and Bloomberg, as well as various
16 podcasts to discuss the industry. Ms. Bailhe heavily promoted Sequoia’s FTX investments, hosting
17 interviews with Bankman-Fried, facilitating the publication of articles touting FTX, and making
18 several television and podcast appearances to promote the Company. For Ms. Bailhe, Sequoia’s
19 investment in FTX provided an opportunity to mark her name right next to Mr. Lin’s, as the
22 52. On July 20, 2021, Sequoia participated for the first time in a funding round for FTX.
23 This Series B funding round raised $900 million for FTX, valuing the two-year-old company at $18
24 billion. At the time, the funding round was the largest private crypto funding deal ever. Bankman-
25 Fried explained after the round that “[t]he primary goal of the raise was to [find] strategic allies who
26 can help FTX grow its brand.” Bankman-Fried further touted the fundraising round on Twitter,
27 stating as follows:
28
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9 53. Mr. Lin lent his name to a July 20, 2021 FTX promotional press release describing
10 the funding round as the “Largest Raise in Crypto Exchange History.” The release, which also
11 featured defendants Paradigm and Thoma Bravo, contained the following quote from Mr. Lin:
12 “FTX is the high-quality, global crypto exchange the world needs, and it has
the potential to become the leading financial exchange for all types of assets. Sam is
13 the perfect founder to build this business, and the team’s execution is
extraordinary. We are honored to be their partners.”
14
54. At the time of FTX’s Series B funding round, FTX had over one million users and
15
was averaging over $10 billion of daily trading volume. Following the close of the funding round,
16
crypto traders and investors heeded Mr. Lin’s advice and flocked to FTX as a safe haven for what
17
they believed to be high-quality, safe crypto trading.
18
55. On October 21, 2021, FTX conducted another fundraising round. Because of the
19
amount of capital raised, over $420 million, this round would become known as the “Meme Round.”
20
Sequoia participated again in this round, which valued FTX at just shy of $25 billion – meaning
21
Sequoia’s initial investment in the Series B round had appreciated by almost 40% in just a three-
22
month period. For context, the S&P 500 Index was up less than 7% during that same period.
23
Sequoia’s promotional efforts had worked. In just the three months since Sequoia’s initial
24
investment, the FTX user base increased 48% and its average daily trade volume increased to more
25
than $14 billion.
26
56. Recognizing the success of Sequoia’s investment, Mr. Lin and Ms. Bailhe engaged in
27
a media blitz to further cement FTX’s apparent legitimacy. For example, on October 21, 2021, Mr.
28
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Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 17 of 54
1 Lin was again quoted by FTX in a Company press release highlighting the close of the most-recent
2 founding round. In the release, Mr. Lin called Bankman-Fried “a special founder who is ambitious
3 and daring enough to build the future of crypto by establishing FTX as the global exchange with the
4 best overall product offering and leveraging the world’s crypto rails to build the future of finance.”
5 He concluded that Sequoia was “thrilled to partner with FTX on their next phase of growth.”
6 57. After the Meme Round, Sequoia had committed more than $200 million in capital to
8 58. On November 20, 2021, Ms. Bailhe appeared on FTX’s own “The FTX Podcast.”
9 She had the following exchange with FTX employee and podcast host, Tristan Yver, in which she
10 represented that Sequoia’s confidence in FTX was based on its substantial due diligence:
11 [Yver:] Did you guys go into FTX because Sam’s narrative or because the
story that FTX told?
12
[Bailhe:] It’s so funny because I actually shared before we ever met Sam in
13 an official Sequoia meeting, I had sent this email to all the people on our side that
were going to join about like guys like “Don’t ask silly questions in the meeting.
14 This is an amazing company. Please bring your ‘A’ game. . . . “Did you guys just
invest because Sam is so charismatic?” And Alfred [Lin] and I were like “No, we
15 do our homework.” We did our homework way in advance. We knew FTX was
this amazing company and we also knew Sam was an amazing founder. In the
16 meeting, I think what we loved about Sam is yes, he is an amazing storyteller which I
think is important to create truly legendary companies.
17
59. During the same podcast, Ms. Bailhe explained that Sequoia takes an active role in
18
the operations of companies that it invests in, like FTX, stating in pertinent part as follows:
19
[Yver:] So you guys have a lot of communication with these founders that
20 you’re backing then? It’s not an off-hand process in which you guys invest and then
let them go off to the races?
21
[Bailhe:] No, no. There is a big active conversation throughout. I think we
22 take it probably more seriously than any other firm. We’ve been debated actually
about whether founders would appreciate that or not. The founders we work closely
23 with seem to appreciate it a lot and we try to be really careful. Because we’re not
just passive money. We want to be really business partners. Not where it’s
24 overbearing and we’re in your hair but we are partners with you for a decade or
however long you want, so it’s not okay to back a direct competitor that is going
25 after you if you’re not okay with that.
26 60. On December 17, 2021, Ms. Bailhe authored an article entitled “Ask Not Wen Moon
27 – Ask Why Moon” that was published on Sequoia’s website. In the article, Bailhe put forth her
28
COMPLAINT - - 16 -
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1 bullish case for crypto going forward and promoted Sequoia’s close relationship with FTX and
3 Like all other waves of technology, Sequoia’s mission is to partner with the
most daring founders in crypto and help them build something legendary. We’re
4 proud partners of Sam at FTX, Jack at Square now Block, Michael at Fireblocks,
Uri at Starkware, Elena at Iron Fish, Nader at DeSo, Vlad at Robinhood, and a dozen
5 other seed-stage companies still in stealth. Because we believe crypto will impact
every industry, crypto is a firm-wide focus that includes myself (FTX, Fireblocks),
6 Shaun Maguire (DeSo, ParallelFi, Iron Fish, Faraway, Strips, and more seeds in
stealth), Alfred Lin (FTX), Mike Vernal (Starkware), Ravi Gupta (Fireblocks),
7 Roelof Botha (Square now Block), Andrew Reed (Robinhood), Stephanie Zhan
(stealth seed, Brud acquired by Dapper Labs) and more. Sequoia has been investing
8 in crypto since 2017 and backs founders pre-seed and beyond in equity and tokens.
9 61. On the same day, Sequoia sent the following tweets from its official Twitter account
10 promoting FTX, including a quote by Bankman-Fried that FTX did not “do scammy things . . .
12
13
14
15
16
17
18
19
62. On January 31, 2022, FTX completed its Series C fundraising round. Sequoia did not
20
participate. The Series C round valued FTX at nearly $32 billion, marking a nearly 90%
21
appreciation in Sequoia’s Series B investment in just over six months. In the three months since the
22
Meme Round, and following Sequoia’s widespread promotional efforts, FTX’s user base had grown
23
another 60%.
24
63. Sequoia’s investment in FTX was so successful that it opened a first-of-its-kind
25
crypto-focused fund. Ms. Bailhe continued her media blitz to promote the new fund, appearing on
26
CNBC and Bloomberg. In connection with the campaign, Sequoia penned a blog post on Medium
27
28
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1 where it promoted its relationship with FTX and Bankman-Fried, which stated in pertinent part as
2 follows:
13 * * *
14 Sam, to many people, you are an enigma. You grew up in Northern California, the
son of two Stanford law professors. You graduated from MIT which is sort of an alt
15 thing to do these days. You actually went all four years and got a degree and were a
top trader on Wall Street at Jane Street. And somehow you blink and years later you
16 are the CEO of a crypto exchange in the Bahamas. So, your trajectory is striking
and I think a lot of that has to do with how well you calculate risk and upside. So
17 talk about the risk that you’ve taken in your journey as a founder and how smart
risk taking has shaped you and helped get FTX to where it is today.
18
* * *
19
Hopefully, the audience can hear the level of quantitative thinking that shapes
20 your choices. I want to double click on that. A lot of people who know you really
well, Sam, call you a trader’s trader. People used to watch you trade like they watch
21 gamers on Twitch. FTX’s original motto is by trader, for traders. And I think your
background as a trader has always given you a deep connection with your users,
22 whether they are individual or institutional and incredible founder fit. But what I
don’t think a lot of people realize is how much it impacts your skill in taking risk.
23 Is that where you first honed this thinking that you have about risk or was it
something else in your life? And how has the trading background that you have
24 shaped you as a founder?
25 * * *
26 You have done what experts will tell you not to do and you have been right many
times. So how do you decide when to listen to advice and from whom?
27
28
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1 65. Ms. Bailhe continued by highlighting Bankman-Fried’s purported altruism and the
3 Hearing you talk about the deep sense of accountability that I think you know you
had hardened through all these experiences reminds me of a lot of the culture at
4 FTX and it also reminds me about your subscription to the Effective Altruism
movement. So you are earning to give. You plan to give away the majority of what
5 you earn. And you have already started. You have a $100 million FTX future
fund to that effect. How do these values guide you as a founder and how do they
6 also impact the culture at FTX?
7 * * *
8 FTX is famously lean because you care a lot about culture and you are one of the
companies that spends the most time thinking about each additional person you
9 add to the organization. People are always shocked to hear these stats, but I think
the exact stats are that you had three developers to your first $100 million in revenue,
10 and seven to your first billion. And I will never forget when we were at dinner with
other great founders and their jaws like hit the floor when you said that. What drives
11 your strong conviction that leaner teams are better?
12 66. Ms. Bailhe also highlighted the astounding growth of FTX, stating in pertinent part as
13 follows:
17 * * *
18 One of your superpowers is your unbridled ambition. This past year alone, FTX
has launched several new products and I would argue made the transition from a
19 product company to a platform company. So you have the international exchange,
you have the US exchange, you have US retail app, you have a proposal in front of
20 the CFTC to change the way that derivatives could work in the US for crypto. And
you also have a white label product so that any app that wants to add crypto trading
21 can do that now via an API. And yet, this is a fraction of what we know you have
planned. Could you talk about your long-term vision for FTX?
22
* * *
23
I remember in our first meeting when you talked about this vision, you had a way of
24 describing it that I thought was very visceral and fun, which was: we want to build
something so that whatever you want to do with your next dollar, whether its trade
25 crypto or send a dollar to a friend or buy a banana, that you can do it with FTX.
And it was just a great way to phrase it.
26
67. On September 22, 2022, just weeks before the collapse of FTX, Sequoia published a
27
now-deleted glowing profile of Bankman-Fried and FTX on its website. The self-published piece
28
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1 was entitled “Sam Bankman-Fried Has a Savior Complex – And Maybe You Should Too.” The
2 piece detailed Bankman-Fried’s supposed adherence to “Effective Altruism” – the idea that one
3 should earn as much as possible for benefit of humankind, as FTX and Bankman-Fried were
4 purportedly working to do. . The piece described Bankman-Fried in almost superhuman terms, as
5 an investing genius who would first revolutionize crypto trading and then the world. The piece
7 SBF’s purpose in life was set: He was going to get filthy rich, for charity’s sake. All
the rest was merely execution risk.
8
* * *
9
SBF’s mind had been trained almost from birth to calculate. As a schoolboy the
10 hedonic calculous of utilitarianism has him trying to maximize the utility function
(measured in “utils,” of course) for abortion. During his teenage gaming years, his
11 mathematical abilities allowed him to sharpen his tactics – and win. And, of course,
every trade SBF ever made at Jane [Street] was the subject of a risk/reward
12 calculation.
13 * * *
14 He had to find a risk-neutral career path – which, if we strip away the trader-jargon,
actually means he felt he needed to take on a lot more risk in the hopes of becoming
15 part of the global elite. The math couldn’t be clearer. Very high risk multiplied by
dynastic wealth trumps low risk multiplied by mere rich-guy wealth. To do the most
16 good for the world, SBF needed to find a path on which he’d be a coin toss away
from going totally bust.
17
* * *
18
At this point, mid-2019, SBF decided to double down again – and scratch his
19 own itch. He would bet Alameda’s multimillion-dollar trading profits on a new
venture: a trading exchange called FTX. It would combine Coinbase’s stolid,
20 regulation-loving approach with the kinds of derivatives being offered by Binance
and others.
21
* * *
22
“Of the exchanges that we had met and looked at, some of them had
23 regulatory issues, some of them were already public,” Bailhe says. “And then there
was Sam.” The exchange that SBF had started to build, FTX, was Goldilocks-
24 perfect. There was no concerted effort to skirt the law, no Zuckerbergian diktat
demanding that things be broken. And, yet, FTX wasn’t waiting to get permission
25 to innovate. The company had based itself offshore precisely because it aspired to
build an advanced risk engine that would support all sorts of hedging strategies. SBF
26 himself seemed to be bred for the role of crypto exchange founder and CEO. Not
only had he been a top trader at a top firm – and, thus, the ideal customer – but both
27 his parents were lawyers. “And, so, he is committed to making the right chess
moves for FTX to eventually be able to legally do everything they want to do in the
28 U.S.,” Bailhe says – “not by asking forgiveness, but by asking permission.”
COMPLAINT - - 20 -
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4 FTX did need the money, after all. And it needed that money from credible
sources so it could continue to distinguish itself from the bottom-feeders who came
5 to crypto to fleece the suckers. So, in the summer of 2021, when FTX started to
raise its Series B from a who’s who of Silicon Valley VCs, Bailhe and Lin hit the
6 “Don’t Panic” button. “Embarrassingly, we had never tried to reach out to Sam,
because we figured he didn’t need us,” Bailhe admits. “I thought they were just
7 minting money and had absolutely no need for investors.” Learning otherwise,
they quickly contacted SBF and organized a last-minute Zoom call between him
8 and the partners at Sequoia – at four California time on a hot July Friday
afternoon. Bailhe was adamant, putting her reputation with the other partners on
9 the line: “I’m line, ‘No, it’s worth it. Cancel your afternoon.’”
10 The Zoom went well for all concerned. SBF looked relaxed as he answered
questions, talking, as he usually does, in complete paragraphs about topics of
11 extreme complexity. Ramnik Arora, FTX’s head of product and another ex-
Facebook engineer, remembers the meeting clearly: “We’re getting all these
12 questions from Sequoia toward the end. He’s absolutely fantastic.” Arora locks
eyes with me, and I am mesmerized. Arora is intense – calling to mind a Bollywood
13 version of Adrian Brody. “Unbelievably fantastic,” he says, shaking his head.
14 Bailhe remembers it the same way: “We had a great meeting with Sam, but
the last question, which I remember Alfred asking, was, ‘So, everything you’re
15 building is great, but what is your long-term vision for FTX?’”
16 That’s when SBF told Sequoia about the so-called super-app: “I want FTX to
be a place where you can do anything you want with your next dollar. You can buy
17 bitcoin. You can send money in whatever currency to any friend anywhere in the
world. You can buy a banana. You can do anything you want with your money
18 from inside FTX.”
19 Suddenly, the chat window on Sequoia’s side of the Zoom lights up with
partners freaking out.
20
“I LOVE THIS FOUNDER,” typed one partner.
21
“I am a 10 out of 10,” pinged another.
22
“YES!!!” exclaimed a third.
23
What Sequoia was reacting to was the scale of SBF’s vision. It wasn’t a story
24 about how we might use fintech in the future, or crypto, or a new kind of bank. It
was a vision about the future of money itself – with a total addressable market of
25 every person on the entire planet.
26 “I sit ten feet from him, and I walked over, thinking, Oh, shit, that was really
good,” remembers Arora. “And it turns out that that fucker was playing League of
27 Legends through the entire meeting.”
28
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1 “We were incredibly impressed,” Bailhe says. “It was one of those your-
hair-is-blown-back type of meetings.”
2
Not only that, Arora says, but League of Legends is the kind of multiplayer
3 online battle arena video game where every four minutes or so of tactical
maneuvering is punctuated by ten seconds of action known as a gank – gamer slang
4 for “gang killing” – where you and your team gang up on an enemy. “There’s a fight
that happens, basically,” says Arora, who was watching over SBF’s shoulder as he
5 answered that final question from Sequoia, “and I’m like, This guy is fucking in a
gank!”
6
The B round raised a billion dollars. Soon afterward came the “meme
7 round”: $420.69 million from 69 investors.
9 68. The Sequoia article described Bankman-Fried in hyperbolic terms, calling him
10 “obviously a genius,” “as good at explaining the principles of macroeconomics as anyone out there
11 in the world today,” a “future trillionaire,” and someone who was “not talking about maximizing the
12 total value of FTX,” but rather “the total value of the universe.” The article similarly described
13 Bankman-Fried as a “risk-neutral” market player who strove to “be fully rational about maximizing
14 his income on behalf of the poor” and “apply his trading principles across the board.” The article
15 spoke of FTX with similarly effusive praise, stating: “FTX has a remarkable corporate culture . . .
16 that comes right from the top” with a “guilelessness, an openness.” The article described FTX’s
17 extremely “[e]thical behavior” as its primary “competitive advantage” and informed readers that “the
21
22
23
24
25
26
27
28
COMPLAINT - - 22 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 24 of 54
10
11
12
13
14
15
16
17
18
19
70. On January 18, 2023, CFTC Commissioner Goldsmith Romero delivered a speech at
20
The Wharton School and the University of Pennsylvania Carey Law School entitled “Crypto’s Crisis
21
of Trust: Lessons Learned from FTX’s Collapse.” Ms. Goldsmith Romero described the central
22
importance of Sequoia’s support for FTX in luring customers onto the FTX platforms, stating in
23
pertinent part as follows:
24
FTX appears to have used Sequoia as a credibility and trust enhancer, and
25 it used Sequoia’s money to embark on a campaign to gain public trust and
distinguish itself as the most trusted brand in crypto.
26
It appears that Sequoia at least knew its money would be used in this
27 fashion. However, there are serious questions and allegations about whether this
public-relations “war chest” was funded not only by venture capital money but also
28
COMPLAINT - - 23 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 25 of 54
1 customer property. If those allegations prove to be true, this could be one of the most
significant breaches of trust in financial history.
2
The multi-dimensional public relations campaign was meant to build the
3 public’s trust in FTX. And I have not discussed all elements of that campaign.
There were rumored efforts to influence charities and policy advocacy groups. There
4 were efforts relating to FTX’s extensive legal and political spending; and even an
alleged investment in a crypto news site. All of this appears to be part of a branding
5 campaign designed to make FTX appear trustworthy.
6 FTX’s violation of the trust it built through this campaign deepened the trust
deficit for an unregulated crypto industry already badly damaged by the collapse of
7 TerraUSD, Three Arrows Capital, Celsius and Voyager. The crypto industry is left
with a crisis of trust.
8
History of Thoma Bravo
9
71. Thoma Bravo is a private equity firm headquartered in Chicago, with primary offices
10
in Miami and San Francisco. The predecessor firm to Thoma Bravo, Golder Thoma & Co. (“Golder
11
Thoma”), was founded in 1980 by Stanley Golder and Carl Thoma. Golder Thoma pioneered the
12
“buy-and-build” investment strategy in which the firm would use primarily debt to take a controlling
13
stake in an existing company (also called a “leveraged buyout” or “LBO”). The firm then works
14
with the acquired company’s management to transform into a larger and more profitable business
15
through internal growth and a series of strategic, industry consolidating acquisitions. Through
16
several iterations, Golder Thoma came to be known as Thoma Bravo.
17
72. Orlando Bravo, Thoma Bravo’s founder and managing partner, was born in Puerto
18
Rico and moved to Florida in his early teens. He attended college at Brown University before
19
earning his law degree from Stanford Law School and his Master of Business Administration degree
20
from Stanford’s Graduate School of Business. While attending law school at Stanford, one of his
21
professors was Bankman-Fried’s father, Joseph Bankman.
22
73. Following graduate school, Mr. Bravo began working on mergers and acquisitions for
23
Morgan Stanley. After Morgan Stanley, Mr. Bravo joined Thoma Bravo’s predecessor firm, Thoma
24
Cressey Equity Partners. After leading several successful deals, Mr. Bravo eventually became a
25
named partner at the firm, leading it to become in 2008 what is now known as Thoma Bravo.
26
74. Mr. Bravo is a well-known, successful private equity professional, being dubbed
27
“Wall Street’s best dealmaker” by Forbes in 2019, and “private equity’s king of Saas” by the
28
COMPLAINT - - 24 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 26 of 54
1 Financial Times in 2021. As of September 30, 2022, Thoma Bravo had more than $120 billion in
4 75. Thoma Bravo invested for the first time in FTX during the same July 2021 Series B
5 funding round that Sequoia also made its first investment in, investing $125 million. Following the
6 $900 million funding round, Mr. Bravo sounded his praises for Bankman-Fried and FTX in a press
7 release issued by FTX, which was also posted on the Thoma Bravo website, stating in pertinent part
8 as follows:
9 “We have watched with excitement as Sam and the FTX team have
successfully built the most cutting-edge, sophisticated cryptocurrency exchange in
10 the world. While this has been an incredible accomplishment in itself, their
commitment to making a positive impact on the world through their business is what
11 sets the company apart. We are thrilled to partner with FTX on their next phase of
growth as they create a new ecosystem for crypto.”
12
76. Also in July 2021, Mr. Bravo took to Twitter to endorse FTX and Bankman-Fried:
13
14
15
16
17
18
19
20
21
22
23
24
25
26 77. However, at the time, Thoma Bravo failed to disclose that its investment in FTX had
27 arisen from Mr. Bravo’s personal relationship with Bankman-Fried’s father. As the Financial Times
28 would later reveal in a November 11, 2022 article: “It was a surprise phone call from an old
COMPLAINT - - 25 -
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1 university professor that launched private equity investor Orlando Bravo into becoming one of the
2 most prominent and vocal supporters of Sam Bankman-Fried and his crypto trading firm FTX.” The
4 The call was from Joseph Bankman, a professor of law and business at
Stanford University who had taught Bravo in the late 1990s. At the time, in mid-
5 2021, Bravo’s $122bn private equity firm Thoma Bravo was opening an office in
Miami, the city where Bankman’s son Sam had just paid $135mn for a 19-year
6 naming rights contract with the local NBA team.
7 Bankman told Bravo his son was looking for guidance on philanthropic
projects in Miami to further his “effective altruism” mission. Only after they spoke
8 did Bravo learn that Bankman-Fried was also in the process of raising a $900mn
Series B funding round at a $18bn valuation, with a who’s who of investors
9 including Sequoia Capital, BlackRock and SoftBank. He quickly called Bankman
back seeking an introduction and a way into the deal, which was progressing quickly
10 and would be the largest capital raising in crypto exchange history.
11 When Bravo and a partner Tre Sayle began due diligence for the funding
round, they were taken aback by FTX’s numbers. The two-year-old start-up led by a
12 relatively small staff of young traders was on course to earn over $200mn in
operating profit for the year, unprecedented margins for an early-stage growth
13 company that would normally be losing money. Bravo was blown away. Thoma
Bravo invested more than $125mn in the round in June 2021, becoming one of
14 FTX’s largest backers.
15 78. Thoma Bravo continued to laud FTX during the Class Period, attempting to lure users
16 to the FTX exchange which, in turn, make Thoma Bravo’s stake in FTX more valuable. On
17 November 27, 2021, in response to a tweet warning crypto traders to “[o]nly trade [bitcoin] on a
18 legitimate exchange you trust,” Mr. Bravo emphasized the purported trustworthiness of FTX. Mr.
19 Bravo urged his Twitter followers to “[o]nly trade [bitcoin] with [FTX],” stating in pertinent part as
20 follows:
21
22
23
24
25
26
27
28
COMPLAINT - - 26 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 28 of 54
10
11
12
13
14
79. Mr. Bravo continued making the media rounds in order to promote Bankman-Fried
15
and FTX. For example, on January 4, 2022, Mr. Bravo was quoted in a MarketWatch article
16
describing Bankman-Fried’s “incredible” execution and stating: “‘He combines being visionary with
17
being a phenomenal operator . . . . That is rare.’”
18
80. On April 8, 2022, Mr. Bravo appeared on The Scoop podcast with financial journalist
19
Frank Chaparro. Mr. Bravo heaped praise on Bankman-Fried and FTX, stating in pertinent part as
20
follows:
21
[Chaparro:] What advice do you give to an FTX to really stampede the
22 competition and stand out?
23 [Bravo:] Well FTX is already doing that. FTX doesn’t need a lot of advice.
That’s the great thing. It is so unusual to find a leader like Sam that combines an
24 incredible strategic mindset with at the same time an exceptional operational and
execution rhythm to the business. You usually find greatness in one or the other and
25 you have to adjust to the culture of the company and their strengths. In the case of
FTX, you have both plus a pioneer plus a company that has such a big cultural
26 mission that is beyond any individual. Companies like that you don’t just run across
very often – even in a decade.
27
28
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Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 29 of 54
1 81. On June 7, 2022, Mr. Bravo endorsed a tweet by Bankman-Fried where he claimed
2 that FTX would keep growing even as other businesses cut jobs. As reflected below, Mr. Bravo
10 82. On June 23, 2022, Mr. Bravo highlighted the “rigorous operations” of FTX as other
11 crypto firms struggled during a crypto downturn, stating in pertinent part as follows:
12
13
14
15
16
17
18
19
83. On September 21, 2022, Mr. Bravo spoke at the 2022 IPEM conference in Cannes,
20
France. IPEM is an international conference for professionals in the private equity and venture
21
capital community. More than 5,000 industry professionals attended the conference. While
22
speaking at IPEM, Mr. Bravo announced to other professional investors that FTX was going to be “a
23
big winner,” and he described Bankman-Fried as “one of the best entrepreneurs” he had come across
24
in his entire career.
25
84. Just three days later, on September 25, 2022, the Financial Times published an article
26
chronicling an interview with Mr. Bravo where he singled out FTX and Bankman-Fried as worthy
27
28
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Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 30 of 54
1 investment opportunities which stood out from the overall crypto sector, stating in pertinent part as
2 follows:
3 “I’ve gotten to know that world a little bit more, and some of the business
practices don’t rise to the level of ethics that we’re all used to in private equity with
4 your investors and your customers and your community, and that has been a bit
disappointing,” [Bravo] said.
5
Bravo, who has said he personally owns bitcoin, criticised the crypto market
6 for what he called a “disturbing” lack of transparency. But he stressed that he was
still bullish about bitcoin and believed the industry was “just young” and ethical
7 problems would “get fixed over time”.
8 * * *
9 However, he said, the firm would “certainly look at” putting more money
into FTX if it held another funding round. The Bahamas-based crypto company
10 was going to be “a big winner”, he said, describing 30-year-old Bankman-Fried as
“one of the best entrepreneurs” he had come across.
11
Bravo’s comments came as he and other dealmakers from around the world
12 gathered for the IPEM private equity conference in Cannes and as the economic
conditions that propelled a decade-long boom in the industry go into reverse.
13
85. Just weeks later, on November 11, 2022, FTX filed for bankruptcy. Billions of
14
dollars in depositor funds remain misappropriated. Many lost their life savings because they had
15
done exactly what Mr. Bravo had urged: only trading bitcoin on FTX.
16
History of Paradigm
17
86. Paradigm is a venture capital firm focused “on supporting the crypto/Web3
18
companies and protocols of tomorrow.” The firm was founded in 2018 by ex-Sequoia partner, Matt
19
Huang, and Coinbase founder, Fred Ehrsam.
20
87. After graduating with a degree in mathematics from the Massachusetts Institute of
21
Technology, Mr. Huang founded Hotspots, Inc. – an analytics company. Hotspots was eventually
22
acquired by Twitter and Mr. Huang joined the Twitter Ads team. Following his time at Twitter, Mr.
23
Huang found success as a venture capitalist at Sequoia, where he gained experience investing in pre-
24
IPO companies. After four years at Sequoia, Mr. Huang partnered with Mr. Ehrsam to found
25
Paradigm – a venture capital firm focused on funding blockchain and web3 companies. In just a few
26
years, Mr. Huang and Mr. Ehrsam grew Paradigm into a venture capital powerhouse with billions of
27
dollars in assets under management. From December 2020 through April 2022, Paradigm grew its
28
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Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 31 of 54
1 assets under management by more than 300%. Mr. Huang has ample experience in successful
2 venture capital raises, having participated as an investor in ByteDance (TikTok’s parent company)
4 88. Since founding Paradigm, Mr. Huang has gained an immense following and is highly
5 respected in the blockchain/crypto industry. Currently, Mr. Huang boasts well over 100,000
6 followers on Twitter and has the attention of tens of thousands within the crypto community.
8 89. Paradigm’s first investment in FTX came in the July 20, 2021 Series B funding
9 round. Following the funding round, Mr. Huang described Bankman-Fried as a visionary founder
10 and emphasized the excellent “execution” of FTX in a press release issued by FTX to promote its
15 90. After witnessing its initial investment in FTX’s Series B round quickly appreciate, in
16 November 2021, Paradigm set out to raise $2.5 billion from investors for a crypto-centric venture
17 fund, called “Paradigm One.” The Financial Times later reported that one of the investors in the
18 Paradigm One fund was FTX’s sister trading company, Alameda. In November 2021, Alameda
19 reportedly invested $20 million in the Paradigm One fund. The Financial Times article questioned
20 the “circular” nature of these transactions, quoting Charles Whitehead, a professor at Cornell Law
22 91. Just two months later, in January 2022, the Paradigm One fund invested in FTX’s
23 Series C funding round, which valued FTX at nearly $32 billion. Aside from a general disclosure
24 that Paradigm may invest in companies that are owned or operated by its limited partners, Paradigm
26
27
3
Alameda would later expand its stake in Paradigm One by an additional $5 million investment.
28
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Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 32 of 54
1 92. In a February 23, 2022 press release, Mr. Huang praised FTX’s “great products and
3 “Paradigm has been fortunate to be an investor in FTX’s global business, and we are
thrilled to invest in FTX.US. The team is world class and their focus on great
4 products and regulatory engagement will help ensure access to crypto for millions
of Americans . . . .”
5
93. On September 9, 2022, Mr. Huang retweeted a response by Bankman-Fried to one of
6
Mr. Huang’s tweets which stated: “[I]t’s really important that the gateways to the financial world
7
take their duty extremely seriously to prevent financial crimes.” By promoting and distributing the
8
tweet, Mr. Huang signaled his agreement that Mr. Bankman-Fried had in fact taken significant
9
measures to prevent financial crimes in the crypto space as illustrated in the following exchange:
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
94. By November 2022, FTX’s and Defendants’ deceit had come unraveled, costing
25
investors billions of dollars in losses. Mr. Huang wrote an apologetic tweet to his followers in which
26
he revealed that Paradigm itself had never used any of FTX’s platforms, even as he had encouraged
27
others to do so:
28
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Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 33 of 54
10
11
12
13
14
15
16
17
Defendants’ Fraudulent Scheme and
18 Deceptive Course of Conduct
19 95. As detailed above, Defendants represented to Plaintiff and the Class that they had
20 performed adequate due diligence supporting their substantial FTX investments; that FTX’s products
21 and services were safe, trustworthy, and reliable; that Bankman-Fried was a visionary crypto founder
22 whose sole focus was on the greater good rather than profiting at the expense of others; that FTX
23 was being competently run with extraordinary execution; and that the FTX Entities and Bankman-
24 Fried had strictly complied with all legal and regulatory requirements to safeguard their customers’
25 assets, which included ensuring that funds deposited by FTX platform users would be segregated for
26 safekeeping.
27 96. Defendants knew, or should have known, that these representations were materially
28 false and misleading when made. If Defendants performed the due diligence activities that they
COMPLAINT - - 32 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 34 of 54
1 claimed to have performed with respect to FTX, they would have been apprised through such
2 activities of the wanton fraud and self-dealing and the complete lack of internal controls and
3 competency present at FTX. Defendants had knowledge that the FTX Entities were not operating in
4 the manner that Defendants had represented to consumers and the market as a result of their
5 experience and relationship with the FTX Entities, and their statements to the contrary during the
7 97. Defendants’ unfair and deceptive statements described herein are likely to mislead –
8 and clearly have misled – consumers and investors acting reasonably in the circumstances into
10 98. Defendants’ unfair and deceptive statements described herein were likely to have
11 misled – and indeed did mislead – consumers acting reasonably under the circumstances in
12 purchasing, transacting, or depositing fiat current or crypto assets in accounts with the FTX Entities
14 99. Defendants’ conduct has caused Class members to suffer billions of dollars in losses,
17 100. The FTX Entities’ rapid growth story began to unravel on November 2, 2022, when
18 an article published by the cryptocurrency publication CoinDesk questioned the financial health of
19 Alameda and the FTX Entities and revealed that Alameda held billions of dollars’ worth of FTT, the
20 native FTX token. Specifically, the article, entitled “Divisions in Sam Bankman-Fried’s Crypto
21 Empire Blur on His Trading Titan Alameda’s Balance Sheet,” stated in pertinent part as follows:
24 But even though they are two separate businesses, the division breaks down
in a key place: on Alameda’s balance sheet, according to a private financial
25 document reviewed by CoinDesk. (It is conceivable the document represents just
part of Alameda.)
26
That balance sheet is full of FTX – specifically, the FTT token issued by the
27 exchange that grants holders a discount on trading fees on its marketplace. While
there is nothing per se untoward or wrong about that, it shows Bankman-Fried’s
28 trading giant Alameda rests on a foundation largely made up of a coin that a sister
COMPLAINT - - 33 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 35 of 54
1 company invented, not an independent asset like a fiat currency or another crypto.
The situation adds to evidence that the ties between FTX and Alameda are unusually
2 close.
7 “It’s fascinating to see that the majority of the net equity in the Alameda
business is actually FTX’s own centrally controlled and printed-out-of-thin-air
8 token,” said Cory Klippsten, CEO of investment platform Swan Bitcoin, who is
known for his critical views of altcoins, which refer to cryptocurrencies other than
9 bitcoin (BTC).
10 * * *
11 Other significant assets on the balance sheet include $3.37 billion of “crypto
held” and large amounts of the Solana blockchain’s native token: $292 million of
12 “unlocked SOL,” $863 million of “locked SOL” and $41 million of “SOL collateral.”
Bankman-Fried was an early investor in Solana. Other tokens mentioned by name
13 are SRM (the token from the Serum decentralized exchange Bankman-Fried co-
founded), MAPS, OXY and FIDA. There is also $134 million of cash and
14 equivalents and a $2 billion “investment in equity securities.”
15 Also, token values may be low. In a footnote, Alameda says “locked tokens
conservatively treated at 50% of fair value marked to FTX/USD order book.”
16
Owners of the FTT token get discounts on FTX trading fees, increased
17 commissions on referrals and earn rewards. The value of FTT is maintained by
FTX’s rolling program of buying back and burning tokens, a process that eats up a
18 third of the exchange’s trading commissions, which will continue until half of all
tokens are burned, according to FTX.
19
101. Shortly after the CoinDesk article was published, the FTX Entities suffered massive
20
customer withdrawals, resulting in a liquidity crisis.
21
102. On November 6, 2022, Binance, a competing crypto asset trading platform,
22
commented that “[d]ue to recent revelations that have came [sic] to light,” Binance would be
23
liquidating its FTT holdings, which had been valued at the time at over $500 million. This
24
announcement caused a collapse in the price of FTT tokens and accelerated the pace of customer
25
withdrawals from the FTX platforms.
26
103. Then, on November 8, 2022, Binance announced that it had reached a non-binding
27
deal to acquire FTX. However, only one day later, Binance stated that “as a result of [its] corporate
28
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Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 36 of 54
1 due diligence . . . [Binance had] decided that [it would] not pursue the potential acquisition of
2 FTX[]” and that “the issues [were] beyond [Binance’s] control or ability to help.”
4 withdrawals of customer assets. As a result, the price of FTT declined by 80%, and Alameda’s
5 collateral on deposit had a value lower than the amount Alameda had borrowed from FTX. This
6 resulted in FTX having billions dollars’ worth of unrecoverable loans outstanding to Alameda.
7 105. On November 9, 2022, Sequoia sent the following letter to its limited partners:
8 We are in the business of taking risk. Some investments will surprise to the
upside, and some will surprise to the downside. We do not take this responsibility
9 lightly and do extensive research and thorough diligence on every investment we
make. At the time of our investment in FTX, we ran a rigorous diligence process. In
10 2021, the year of our investment, FTX generated approximately $1B in revenue and
more than $250M in operating income, as was made public in August 2022.
11
106. In contrast to Sequoia’s claim that it does “extensive research and thorough diligence
12
on every investment we make,” The Wall Street Journal reported that on a subsequent call with
13
investors, Sequoia stated that “the firm would improve its due-diligence process on future
14
investments” and “the firm in the future will be in a position to have even early-stage startups’
15
financial statements audited by one of the Big Four accounting firms.”
16
107. On November 10, 2022, Bankman-Fried took to Twitter and issued a series of 22
17
tweets apologizing to customers and attempting to offer an explanation for the crash, as detailed
18
below:
19
20
21
22
23
24
25
26
27
28
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10
11
12
13
14
15
16
17
18
19
20
21
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23
24
25
26
27
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10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
COMPLAINT - - 37 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 39 of 54
10
11
12
13
14
15
16
17
18
19
20
21
22
23
108. Then, on November 12, 2022, The Wall Street Journal published an article entitled
24
“Alameda, FTX Executives Are Said to Have Known FTX Was Using Customer Funds,” which
25
revealed that FTX customer funds had been used to prop up Alameda. The article stated in pertinent
26
part as follows:
27
28
COMPLAINT - - 38 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 40 of 54
1 Alameda Research’s chief executive and senior FTX officials knew that FTX
had lent its customers’ money to Alameda to help it meet its liabilities, according to
2 people familiar with the matter.
5 Alameda faced a barrage of demands from lenders after crypto hedge fund
Three Arrows Capital collapsed in June, creating losses for crypto brokers such as
6 Voyager Digital Ltd., the people said.
11 Ms. Ellison said on the call that FTX used customer money to help Alameda
meet its liabilities, the people said.
12
Alameda had taken out loans to fund illiquid venture investments, the people
13 said.
14 On Friday, FTX, Alameda, FTX US and other FTX affiliates filed for
bankruptcy protection.
15
Bankruptcy means that it could be a long time before individual investors and
16 others owed their funds are able to potentially recover any of them, if ever.
17 109. The Wall Street Journal article’s revelation that customer assets were being used to
18 cover Alameda’s trading losses and repay its outstanding debts demonstrated that FTX had been
19 operating in direct contradiction of the FTX Entities’ terms of service, which explicitly stated that
21 110. Shortly after the foregoing disclosures, Bankman-Fried resigned as CEO of FTX and
22 the FTX Entities and Alameda filed for bankruptcy. In a Delaware bankruptcy court filing, FTX’s
23 new CEO John J. Ray III stated that he had never seen “such a complete failure of corporate controls
24 and such a complete absence of trustworthy financial information as occurred here. . . . [T]his
25 situation is unprecedented.”
26 111. Thereafter, on November 30, 2022, Bankman-Fried granted an interview to New York
27 Times reporter Andrew Ross Sorkin, during which Bankman-Fried accepted responsibility for FTX
28 and Alameda’s failures. Among other statements, Bankman-Fried acknowledged: “‘I was
COMPLAINT - - 39 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 41 of 54
1 responsible ultimately for doing the right things and I mean, we didn’t. Like, we messed up big.”’
2 According to Forbes, Bankman-Fried intended to make a similar mea culpa to Congress before he
4 112. On December 12, 2022, Bankman-Fried was arrested in the Bahamas on the eve of
5 what would have been roughly his fourth time providing testimony to a congressional committee in a
6 one-year period. Accordingly, the scheduled congressional testimony for December 13, 2022 was
7 provided by Mr. Ray, wherein Mr. Ray confirmed a host of adverse facts about what his
8 investigation to date into the FTX Entities had uncovered or confirmed. During his prepared
10 While many things are unknown at this stage, and many questions remain, we
know the following:
11
First, customer assets from FTX.com were commingled with assets from the
12 Alameda trading platform.
20 (Emphasis in original.)
21 113. The FTX Entities remain embroiled in bankruptcy proceedings, where their assets
22 continue to be consumed by a variety of costs. Billions of dollars’ worth of assets have yet to be
23 returned to FTX customers, while each of the Defendants has escaped the collapse of FTX relatively
24 unscathed and continue to operate without any major disruptions to their respective investment
25 portfolios.
28 Procedure 23(a), (b)(2), and (b)(3) on behalf of a Class consisting of all persons and entities that
COMPLAINT - - 40 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 42 of 54
1 purchased, deposited, and/or transacted in fiat currency or digital assets in accounts with the FTX
2 Entities during the Class Period and who were damaged thereby (the “Class”). Excluded from the
3 Class are Defendants herein, the officers and directors of Defendants, at all relevant times, members
4 of their immediate families, and their legal representatives, heirs, successors, or assigns, and any
6 115. The members of the Class are so numerous that joinder of all members is
7 impracticable. Plaintiff and members of the Class are presently unable to withdraw their assets from
8 FTX accounts. While Plaintiff, at this time, does not possess information on the exact number of
9 Class members, and the number of such persons may only be ascertained through appropriate
10 discovery, Plaintiff believes that there are more than one million members in the proposed Class.
11 For example, the FTX website currently posts a prepared statement for the May 12, 2022 testimony
12 Bankman-Fried provided to the U.S. House Committee on Agriculture, in which it is stated: “At the
13 time of this writing, the FTX platforms have millions of registered users, and the FTX US platform
14 has around one million users.” Class members may be identified from records maintained by the
15 FTX Entities or their transfer agents and may be notified of the pendency of this action by mail,
16 using the form of notice similar to that customarily used in class actions. Alternatively, since one or
17 more of the FTX Entities required customers to consent to receive communications electronically
18 and to provide them with the customers’ email addresses, email notice to Class members may also be
19 a suitable alternative to mail notice in this action.
20 116. Plaintiff’s claims are typical of the claims of the members of the Class as all members
21 of the Class are similarly affected by Defendants’ wrongful conduct in violation of laws that are
22 complained of herein.
23 117. Plaintiff will fairly and adequately protect the interests of the members of the Class
24 and has retained counsel competent and experienced in complex class litigation. Plaintiff has no
26 118. Common questions of law and fact exist as to all members of the Class and
27 predominate over any questions solely affecting individual members of the Class. Among the
COMPLAINT - - 41 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 43 of 54
1 (a) whether Defendants violated Cal. Bus. & Prof. Code §§17200 et seq. and
2 17500 et seq.;
6 (e) whether Defendants aided and abetted the violations of law of each of the
7 other Defendants and/or the FTX Entities and their affiliates as alleged herein;
8 (f) whether Plaintiff and Class members are entitled to compensatory damages,
9 restitution, punitive damages, statutory damages, declaratory relief, disgorgement, and/or other legal
12 119. A class action is superior to all other available methods for the fair and efficient
13 adjudication of this controversy since joining all Class members is impracticable, and this action will
15 COUNT I
16 Violation of California’s Unfair Competition Law
(Cal. Bus. & Prof. Code §17200 et seq.)
17
120. Plaintiff repeats and realleges each and every allegation contained above as if fully set
18
forth herein.
19
121. This Count is asserted against Defendants and is based upon the California Unfair
20
Competition Law (“UCL”), which prohibits any “unlawful, unfair or fraudulent business act or
21
practice.” Cal. Bus. & Prof. Code §17200.
22
122. Defendants’ unfair and deceptive practices described herein were likely to mislead –
23
and in fact did mislead – consumers acting reasonably in the circumstances into purchasing,
24
depositing, and/or transacting in fiat currency and digital assets with accounts with the FTX Entities.
25
123. Unlawful: During the Class Period, Defendants advertised and otherwise promoted
26
the FTX Entities using false and/or misleading claims, such that Defendants’ actions as alleged
27
herein violate at least the following laws:
28
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Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 44 of 54
1 (a) The False Advertising Law, Cal. Bus. & Prof. Code §17500 et seq.; and
3 124. Fraudulent: A practice is “fraudulent” under the UCL if members of the general
4 public were or are likely to be deceived. As detailed herein, Defendants’ statements regarding, inter
5 alia, the safety and viability of the FTX Entities and their own due diligence activities were
7 125. Unfair: The UCL gives courts maximum discretion to address improper business
8 practices that are “unfair.” Defendants’ collective conduct with respect to the marketing and
9 promotion of the FTX Entities is unfair because Defendants’ conduct was immoral, unethical,
11 deposit fiat currency and digital assets with accounts with the FTX Entities and the utility of
12 Defendants’ conduct, if any, does not remotely outweigh the gravity of the harm to their victims.
13 Plaintiff and the Class would not have purchased, transacted, and/or deposited fiat currency and
14 digital assets with accounts with the FTX Entities at the prices paid or at all had they known that the
16 126. Defendants’ conduct with respect to the promotion of the FTX Entities is also unfair
17 because the consumer injury is substantial, not outweighed by benefits to consumers or competition,
20 the deceptive and unfair practices of Defendants related to the promotion and marketing of the FTX
22 128. In accordance with California Business & Professions Code §17203, Plaintiff seeks
23 an order enjoining the Defendants from continuing to conduct business through fraudulent or
24 unlawful acts and practices and to commence a corrective advertising campaign. On behalf of the
25 Class, Plaintiff also seeks an order for the restitution of all monies made from Defendants’
26 investments in or other business dealings with the FTX Entities, which were made resulting from
28
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Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 45 of 54
1 COUNT II
2 Violation of California’s False Advertising Law
(Cal. Bus. & Prof. Code §17500 et seq.)
3
129. Plaintiff repeats and realleges each and every allegation contained in the foregoing
4
paragraphs as if fully set forth herein.
5
130. This Count is asserted against Defendants and is based upon California’s False
6
Advertising Law (“FAL”), which prohibits any statement in connection with the sale of goods or
7
services “which is untrue or misleading.” Cal. Bus. & Prof. Code §17500.
8
131. As set forth herein, Defendants made statements regarding the FTX Entities and their
9
own due diligence activities that were untrue or misleading. They publicly represented, inter alia,
10
that the FTX Entities were a viable and safe way to invest in crypto and that they had vetted these
11
representations through their own due diligence efforts, statements designed to deceive consumers
12
into investing with the FTX Entities.
13
132. Defendants’ claims that the FTX Entities were, inter alia, viable and safe for
14
investing in crypto and that they had verified these representations through robust due diligence
15
activities were untrue and manifestly false and misleading for the reasons detailed herein. For
16
example, when the FTX Entities imploded in late 2022, it was revealed that the FTX Entities had
17
failed to employ the most basic safeguards and siphoned billions of dollars’ worth of customer assets
18
for their own nefarious purposes during the Class Period.
19
133. Defendants knew, or reasonably should have known, that their claims relating to,
20
inter alia, the viability and safety of the FTX Entities and their own due diligence activities were
21
untrue or misleading. Defendants failed to adequately inform Plaintiff and the Class of the true
22
nature of the FTX Entities.
23
134. When the true nature of the FTX Entities became publicly known at the end of the
24
Class Period, the immediate public outrage, bankruptcy proceedings, and government investigation
25
reflected the degree to which consumers and the public at large felt they were deceived by
26
Defendants and the FTX Entities’ business practices.
27
28
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Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 46 of 54
1 135. By reason of the above conduct, Defendants are liable pursuant to Cal. Bus. & Prof.
2 Code §17500.
3 COUNT III
4 Violation of Cal. Corp. Code §25504.1
5 136. Plaintiff repeats and realleges each and every allegation contained above as if fully set
6 forth herein.
7 137. California Corporations Code §25504.1 imposes joint and several liability for “[a]ny
8 person who materially assists in any violation of Section 25110 . . . or 25401 . . . with intent to
9 deceive or defraud.”
11 California law, may take the form of communicating misrepresentations directly to investors, or
12 otherwise playing a material, facilitating role in the alleged securities law violation.
14 Plaintiff and Class members regarding, inter alia, the viability and safety of the FTX Entities and
15 their own due diligence activities with the intent to deceive and/or defraud investors in order to
16 induce them to open accounts and purchase, transact in, and/or deposit securities on the FTX
17 platforms, including securities such as yield-bearing accounts (“YBAs”) that were issued by the FTX
18 Entities.
19 140. The YBAs constituted unregistered securities sold in violation of Cal. Corp. Code
20 §25110. The FTX Entities, with Defendants’ material assistance, offered and sold the unregistered
22 141. In addition, Cal. Corp. Code §25401 makes it “unlawful for any person to offer or sell
23 a security in this state, or to buy or offer to buy a security in this state, by means of any written or
24 oral communication that includes an untrue statement of a material fact or omits to state a material
25 fact necessary to make the statements made, in the light of the circumstances under which the
26 statements were made, not misleading.” The FTX Entities, together with the material assistance of
27 Defendants, sold the YBAs by means of materially false and misleading written and oral
28 communications.
COMPLAINT - - 45 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 47 of 54
1 142. As a result of this assistance, Defendants violated Cal. Corp. Code §25504.1 and
3 COUNT IV
4 Negligent Misrepresentation
5 143. Plaintiff repeats and realleges each and every allegation contained in the foregoing
7 144. Plaintiff brings this claim against Defendants for negligent misrepresentation.
9 including, inter alia, regarding the safety and viability of the FTX Entities and their own due
10 diligence activities in order to induce confidence in the FTX platforms and convince consumers to
11 commit fiat currency and digital assets to the FTX platforms, thereby increasing the value of
13 146. Defendants made these material misrepresentations without reasonable grounds for
15 147. The representations made by Defendants in connection with the FTX Entities were
16 material and would have been considered by a reasonable consumer in making decisions to engage
18 148. Plaintiff and the Class justifiably relied on Defendants’ statements in that they
19 purchased, deposited, and/or transacted in fiat currency and digital assets with accounts with the
20 FTX Entities, which they would not have done at the prices paid or at all had they known the true
21 nature of the FTX platforms. Plaintiff and the members of the Class opened accounts and purchased,
22 transacted, and/or deposited fiat currency and digital assets into accounts with the FTX entities
23 believing that the FTX platforms would be operated in accordance with the representations made by
24 Defendants.
25 149. As a result, Plaintiff and members of the Class were directly and proximately injured
26 by Defendants’ negligence in failing to inform Plaintiff and members of the Class of the true nature
28
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Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 48 of 54
2 Plaintiff and the Class suffered damages, including because they cannot retrieve their fiat currency or
3 digital assets currently in accounts with the FTX platforms as a result of the insolvency of the FTX
4 Entities.
5 COUNT V
6 Intentional Misrepresentation
7 151. Plaintiff repeats and realleges each and every allegation contained in the foregoing
9 152. Plaintiff brings this claim against Defendants for intentional misrepresentation.
11 including, inter alia, regarding the safety and viability of the FTX Entities and their own due
12 diligence activities in order to induce confidence in the FTX platforms and convince consumers to
13 commit fiat currency and digital assets to the FTX platforms, thereby increasing the value of
15 154. Defendants made these misrepresentations with knowledge that their statements were
16 materially misleading.
17 155. The representations made by Defendants in connection with the FTX Entities were
18 material and would have been considered by a reasonable consumer in making decisions to engage
19 in any transactions with the FTX Entities.
20 156. Plaintiff and the Class actually and justifiably relied on Defendants’ statements in that
21 they purchased, deposited, and/or transacted in fiat currency and digital assets with accounts with the
22 FTX Entities, which they would not have done at the prices paid or at all had they known the true
23 nature of the FTX platforms. Plaintiff and the members of the Class opened accounts and purchased,
24 transacted, and/or deposited fiat currency and digital assets into accounts with the FTX entities
25 believing that the FTX platforms would be operated in accordance with the representations made by
26 Defendants.
27
28
COMPLAINT - - 47 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 49 of 54
1 157. As a result, Plaintiff and members of the Class were directly and proximately injured
2 by Defendants’ intentional misrepresentations in failing to inform Plaintiff and members of the Class
5 Plaintiff and the Class suffered damages, including because they cannot retrieve their fiat currency or
6 digital assets currently in accounts with the FTX platforms as a result of the insolvency of the FTX
7 Entities.
8 COUNT VI
9 Fraudulent Inducement
10 159. Plaintiff repeats and realleges each and every allegation contained in the foregoing
12 160. This Count is asserted against Defendants and is based upon the claim of fraudulent
13 inducement.
14 161. As detailed herein, Defendants materially misrepresented and omitted existing facts
15 about the FTX Entities when they failed to disclose information regarding the true nature of the FTX
16 Entities and their own due diligence efforts that was known to them.
17 162. The omission is material because Plaintiff and the Class would not have transacted
18 with the FTX Entities had they known true nature of the FTX Entities.
19 163. Defendants marketed and promoted the FTX Entities to Plaintiff and the Class despite
20 having knowledge of the true nature of the FTX Entities that were contrary to their public
21 misrepresentations.
22 164. Defendants intended that consumers and purchasers would rely on Defendants’
23 statements regarding, inter alia, the safety and viability of the FTX Entities and their own due
24 diligence activities so as to increase the user base for the FTX platforms and thereby increase the
26 165. Plaintiff and the Class were not aware of the true nature and safety of the FTX
27 Entities’ platform and could not reasonably have discovered those true characteristics.
28
COMPLAINT - - 48 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 50 of 54
1 166. Plaintiff and the Class justifiably relied on Defendants’ statements in that they
2 purchased, deposited, and/or transacted in fiat currency and digital assets with accounts with the
3 FTX Entities, which they would not have done at the prices paid or at all had they known the true
5 167. As a result of Defendants’ fraudulent inducement of Plaintiff and the Class onto the
6 FTX platforms, Plaintiff and the Class suffered damages, including because they cannot retrieve
7 their fiat currency or digital assets currently in accounts with the FTX platforms as a result of the
9 COUNT VII
10 Civil Conspiracy
11 168. Plaintiff repeats and realleges each and every allegation contained in the foregoing
13 169. This Count is asserted against Defendants and is based upon the claim of civil
15 170. Defendants made misrepresentations and omissions to Plaintiff and Class members
16 regarding, inter alia, the viability and safety of the FTX Entities and their own due diligence
17 activities in order to induce confidence in the FTX platforms and convince consumers to commit fiat
18 currency and digital assets to the FTX platforms, thereby increasing the value of Defendants’
19 investments in the FTX Entities.
20 171. As detailed herein, Defendants engaged in concerted tortious acts, particularly in the
21 form of misrepresentations and omissions made to Plaintiff and the Class for the purposes of
22 inducing them to commit fiat currency and digital assets to the FTX platforms, thereby increasing
23 the value of Defendants’ investments in the FTX Entities. These acts were made in concert and
24 pursuant to an agreement among the FTX Entities, Bankman-Fried, and Defendants to promote the
25 FTX platforms.
27 the FTX Entities, the conspiracy substantially aided the wrongdoing conducted by the FTX Entities
28 and Bankman-Fried.
COMPLAINT - - 49 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 51 of 54
1 173. As a result of Defendants’ civil conspiracy, Plaintiff and the Class suffered damages,
2 including because they cannot retrieve their fiat currency or digital assets currently in accounts with
4 COUNT VIII
5 Aiding and Abetting
6 174. Plaintiff repeats and realleges each and every allegation contained in the foregoing
8 175. This Count is asserted against Defendants for aiding and abetting the violations of law
9 undertaken by each other and the FTX Entities and their affiliates as alleged herein.
10 176. Defendants made misrepresentations and omissions to Plaintiff and Class members
11 regarding, inter alia, the viability and safety of the FTX Entities and their own due diligence
12 activities in order to induce confidence in the FTX platforms and convince consumers to commit fiat
13 currency and digital assets to the FTX platforms, thereby increasing the value of Defendants’
14 investments in the FTX Entities. As a result, Defendants provided substantial assistance to the FTX
16 177. Defendants had knowledge of the wrongdoing by the FTX Entities as a result of their
17 experience and relationship with the FTX Entities, including through the due diligence that each
20 and the FTX Entities and their affiliates as detailed herein, Plaintiff and the Class suffered damages,
21 including because they cannot retrieve their fiat currency or digital assets currently in accounts with
23 COUNT IX
24 Declaratory Judgment
(Cal. Civ. Proc. Code §1060)
25
179. Plaintiff repeats and realleges each and every allegation contained in the foregoing
26
paragraphs as if fully set forth herein.
27
28
COMPLAINT - - 50 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 52 of 54
1 180. This Count is asserted against Defendants and is based upon the violations of the
2 California Unfair Competition Law and the California Unfair Advertising Law as alleged herein.
3 181. There is a bona fide, actual, and present need for the declaratory relief requested
4 herein; the declaratory relief prayed for herein deals with a present, ascertained, or ascertainable
5 state of facts and a present controversy as to the state of facts; contractual and statutory duties and
6 rights are dependent on those facts and law applicable to the facts; the parties have an actual, present,
7 adverse, and directly antagonistic interest in the subject matter; and the antagonistic and adverse
8 interests are all before this Court by proper process for final resolution.
9 182. Plaintiff and the Class have an obvious and significant interest in the outcome of this
10 lawsuit.
11 183. Plaintiff and the Class purchased, transacted, and/or deposited fiat currency and
12 digital assets with accounts with the FTX Entities in reliance on Defendants’ false and misleading
13 statements.
14 184. If Plaintiff and the Class knew the true facts surrounding the FTX Entities, Plaintiff
15 and the Class would not have purchased, transacted, or deposited fiat currency and digital assets with
17 185. Thus, there is a justiciable controversy over whether the Defendants illegally solicited
18 their purchases, deposits, and other transactions from Plaintiff and the Class.
19 186. Plaintiff and the Class seek an order declaring that Defendants committed the
20 violations of law alleged herein; enjoining Defendants from continuing such legal violations;
21 ordering that Defendants engage in appropriate and equitable remedial measures, such as issuing
22 public announcements to correct their misrepresentations of material fact regarding the FTX Entities
23 and their own due diligence activities; and ordering that each of the Defendants that received
24 financial benefits from their wrongful acts detailed herein provide appropriate and equitable
26
27
28
COMPLAINT - - 51 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 53 of 54
3 A. Determining that this action is a proper class action, certifying Plaintiff as Class
4 representative under Rule 23 of the Federal Rules of Civil Procedure and designating Plaintiff’s
6 B. Awarding compensatory damages in favor of Plaintiff and the other Class members
7 against all Defendants, jointly and severally, for all damages sustained as a result of Defendants’
12 F. Awarding Plaintiff and the Class their reasonable costs and expenses incurred in this
14 G. Awarding such other and further relief as the Court may deem just and proper.
15 JURY DEMAND
16 Plaintiff demands a trial by jury.
20
s/ Shawn A. Williams
21 SHAWN A. WILLIAMS
25
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28
COMPLAINT - - 52 -
Case 4:23-cv-00655-KAW Document 1 Filed 02/14/23 Page 54 of 54
1
ROBBINS GELLER RUDMAN
2 & DOWD LLP
ERIC I. NIEHAUS
3 BRIAN E. COCHRAN
KENNETH P. DOLITSKY
4 655 West Broadway, Suite 1900
San Diego, CA 92101-8498
5 Telephone: 619/231-1058
619/231-7423 (fax)
6
ROBBINS GELLER RUDMAN
7 & DOWD LLP
STUART A. DAVIDSON
8 ANNY M. MARTIN
225 NE Mizner Boulevard, Suite 720
9 Boca Raton, FL 33432
Telephone: 561/750-3000
10 561/750-3364 (fax)
12
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COMPLAINT - - 53 -
-6&$1' 5HY Case 4:23-cv-00655-KAW Document 1-1 Filed 02/14/23 Page 1 of 2
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