Case Study 7

Facebook faced a crisis when it was revealed that Russians used the platform to spread propaganda during the 2016 US election and that users' personal information was leaked. This raised concerns about Mark Zuckerberg's leadership and the security of using Facebook. One proposed solution was for Zuckerberg to step down as chairman. However, Zuckerberg decided to remain chairman. Instead, Facebook increased transparency around political ads and verified identities of political ad buyers. While criticisms of Zuckerberg continued, he maintained that learning from mistakes was important and that open communication with employees would allow the company to improve security and move forward.

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Case Study 7

Uploaded by

Andrei Alcantara

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Group‌‌Members:‌

‌
Andrei‌‌Martin‌‌Alcantara,‌‌Arnielle‌‌Dasha‌‌Baylon,‌J ‌ ohn‌‌Alphons‌‌Elazegui,‌‌Angelique‌‌Glorioso,‌ ‌
Francis‌S ‌ ong‌‌--‌‌ ‌ABM‌‌11-C‌0
‌ antos,‌‌Dana‌S ‌ 9/18/2020

Case Study #7

A. COMPANY BACKGROUND/ Case Background (5pts)

Facebook is a social media platform that over 2 billion users have chosen as their
communication application. Facebook was in crisis due to various scandals of the CEO,
Mark Zuckerberg, such as personal information leakage and suspicion of covering up
Russia's involvement in the US presidential election in 2016, which had led to voices
raising concerns about Zuckerberg's leadership and security concerns in using
Facebook.

B. MAIN ISSUE/S

What is the main issue in the case? (5pts)

The main issue in the case is whether or not Mark Zuckerberg would step down as a
chairman of Facebook. Facebook, a social platform that is used by billions of
individuals, was used by the Russians as a platform to spread propaganda. This has
raised a lot of pressure from the government, and Zuckerberg's power was questioned
as he was the one who oversaw billions of people digitally. That is why the issue about
him stepping down as a chairman of Facebook was raised.
What control measure was needed in the case to avoid the problem at hand? (5
pts.)
To avoid the problem at hand, constant communication with all the subordinates
should be open. Once there is open communication, controlling can be easier, and the
planning and the organizing process could be more effective. Organizing checks
mistakes. Through checking, concerns in the organization can be adequately
addressed.

C. ALTERNATIVES/OPTIONS
What courses of action (to solve problems or exploit opportunities) was taken to
solve the problem (5pts.)
Group‌‌Members:‌ ‌
Andrei‌‌Martin‌‌Alcantara,‌‌Arnielle‌‌Dasha‌‌Baylon,‌J ‌ ohn‌‌Alphons‌‌Elazegui,‌‌Angelique‌‌Glorioso,‌ ‌
Francis‌S ‌ ong‌‌--‌‌ ‌ABM‌‌11-C‌0
‌ antos,‌‌Dana‌S ‌ 9/18/2020

A solution that Facebook did was to increase transparency for everyone who sees
and buys political advertising on its site. Facebook has revealed that approximately
$100,000 worth of ads have been sold to inauthentic accounts and pages during the
2016 presidential election. Facebook attempted to solve this issue by improving its ad
transparency, which means that Facebook will now verify political ad buyers in federal
elections, requiring them to provide real names and locations and create new visuals
where users can click on the ads and find out more about who is behind them.

Mark Zuckerberg was very firm when he decided that he would not step down as a
chairman of Facebook. He was amenable though that Sheryl Sandberg has a massive
contribution to the growth of Facebook. The issues that were raised were addressed by
the company. Since there is no perfect organization, there is always a growth for
improvement. What matters more is having an open mind to accept criticisms to stay in
the industry, and that is what the Facebook CEO does; he takes criticisms and
challenges. Those criticisms that were trying to pull him down as the CEO of Facebook
just proved that he is really the one for the position. Communication is definitely a part
of this issue. We believe that, as long as he knows who is right, everything will come to
peace. As he said in the interview, "I think life is about learning from the mistakes and
figuring out what you need to do to move forward."; this proves that he is open to
criticisms and that he and his co-founder and employees could get through this issue,
as long as they know that they are still fighting for what is right.