SUMMER TRAINING PROJECT REPORT

ON
‘A Study on demand of online courses in the Lucknow region’
Prepared and Presented to

Under the guidance of

Mrs. Aditya Madan

Submitted in partial fulfillment for the award of

degree of B.Com(hons.)
from Lucknow University, Lucknow

BY

Devesh Singh

182600545002

INSTITUTE OF CO-OPERATIVE & CORPORATE MANAGEMENT,

RESEARCH AND TRAINING
21/467, RING ROAD, INDIRA NAGAR, LUCKNOW-226016
 Phone: 2716431, 2716092
Fax: (0522) 2716092
E-mail: [email protected]
Website: www.iccmrt.ac.in

Institute of Co-operative & Corporate Management, Research and Training

467, Sector-21, Ring Road, Indira Nagar, Lucknow-226 016

सहकारी सं थान और कॉप रे ट बंधन, अनुसंधान और िश ण, लखनऊ

467, से टर -21, रं ग रोड, इं दरा नगर, लखनऊ -226 016

Date

CERTIFICATE

This is to certify that Devesh Singh a student of B. Com (Hons.) Programme (Batch 2018-
21) at this Institute has undergone a Summer Training in the Techno Spirit from 13
December 2020 to 27 December 2020 and carried out a study titled (“A Study on
demand of online courses in the Lucknow region”). He has prepared a report on the
study carried out by him in the organization.
The student has also made a presentation before a panel of experts at the Institute.

Certified

Shrinjika Rastogi
Assistant Professor
(Dr. Namita Srivastava)
Principal UG Program,
ICCMRT
 WORK CERTIFICATE

27 December 2020
Devesh Singh

Dear Devesh Singh,

This is to certify that Devesh Singh has been employed as an intern in our
organization for a period of two weeks, from 13 December 2020 to 27
December 2020, as an Ambassador for Speakology™.
This certificate is being issued at his or her request for whatever legal
purpose it may serve. We do not accept any liability of any sort for the
information this contains.

Yours sincerely,

Aditya Madan
Program Head – Speakology™
Techno spirit Consultancy Private Limited
www.technospirit.in
Phone: +919988355135
 Declaration

I Devesh Singh Roll no. 182600545002, student of Bachelor of Commerce with Honours
Programme at the Institute of Co-operative and Corporate Management Research & Training
Lucknow University, Lucknow, hereby declare that the information, facts and figures used in
this Summer Training Project report on “A Study on demand of online courses in the
Lucknow region” at technospirit.in have been collected by me. I also declare that this
summer training project report has been prepared by me and the same have been never either
in the part or full to any other university or institute or published earlier.

This information is true to the best of my knowledge and belief.

Date DEVESH SINGH

ROLL NO: 182600545002

 ACKNOWLEDGEMENT

Words fail to express my sincerest gratitude to this esteemed organization that

has conferred upon us the privilege to pragmatically convert my theoretical
knowledge into practically viable experience.

I express my thanks to Dr. Namita Srivastava, Principal of Institute of Co-

operative and Corporate Management Research & Training and Ms. Shrinjika
Rastogi for extending their support.

My biggest thank to Mrs. Bhoomika mam of ICCMRT for her support

and guidance.

I would like thank my Institution and my faculty members without whom this
project would have been a distant reality. I also extent my heart full thanks to
my family and well-wishers.
 Preface

The successful completion of this project was a unique experience for us and
we achieved a better knowledge about Social media marketing. The
experience which we got by doing this project was essential to our future.
The information in this project being submitted by us contains detailed analysis
of the research undertaken by us. The research provides an opportunity to us
to devote our skills, knowledge and competencies during our knowledge
gathering sessions of marketing management. The research is on the topic
“A Study on demand of online courses in the Lucknow region”.
 Table of content

S.no Title Signature

1 Introduction to the topic

2 Company profile

3 About the founder and CEO

4 Research Methodology

5 Results

6 Conclusion

7 Limitations of Study

8 Bibliography

9 Annexure
 Chapter 1
Introduction to the topic
Introduction to the topic

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to
build your brand, increase sales, and drive website traffic. This involves publishing great
content on your social media profiles, listening to and engaging your followers, analysing
your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter,
LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to get the most
out of the social media platforms listed above

Social media marketing first started with publishing. Businesses were sharing their content on
social media to generate traffic to their websites and, hopefully, sales. But social media has
matured far beyond being just a place to broadcast content.

Nowadays, businesses use social media in a myriad of different ways. For example, a
business that is concerned about what people are saying about its brand would monitor social
media conversations and response to relevant mentions (social media listening and
engagement). A business that wants to understand how it’s performing on social media would
analyse its reach, engagement, and sales on social media with an analytics tool (social media
analytics). A business that wants to reach a specific set of audience at scale would run highly-
targeted social media ads (social media advertising).

As a whole, these are often also known as social media management.

Social media marketing tools

Besides research tools, various companies provide specialized platforms and tools for social media
marketing

 Social media measurement

 Social network aggregation
 Social bookmarking
 Social analytics
 Automation
 Social media
 Blog marketing
 Validation
Different methods of social media marketing

Social network marketing is popularly called as Internet marketing. Today you can find many ways for
internet marketing. Many people who enter this online marketing are less worried because of its
guaranteed success. If you see in Internet totally all types of products have been marketed online
without much effort. Internet attracts many business people to promote their business online. Social
network marketing is grown to such a height that today many people can’t earn without it. Some of the
most recognized network marketing tools are Face book, My Space and LinkedIn. Twitter became
regular place for people who have newly entered the field of social network marketing

. Blogging: When you start Blogging or posting your data about any product, you can see less
response from clients. Later it will become big business via blog. Websites and blogs are most
powerful tools for social network marketing when matched with other networking tools. Blog is an
amazing tool which provides many other facilities in addition to just marketing your business. It also
helps you to communicate with other clients in case if you have any problems.

2. Personal website or blog: It is important to have private website if you are a freelancer.
Your website will help your clients to know about you and it will make them clear that you
are a serious freelance marketer and help to make huge revenue via online marketing.

3. Article selling: It is also best and cheap internet marketing method. It is a mode of
advertising our trade just by writing articles and attracting endless number of users across
world. We usually sell our articles to different article database websites and article
directories. Today it provided free business to many advertisers and publishers and they are
really benefited through their articles.

4. Email sending: Electronic mail sending is the best way to marketing. Collect list of email
addresses through portfolio websites and email about your business to all internet users. Your
Email should be attractive in such away that your recipient will be impressed to get back to
you.

5. Use social networking websites: Social networking websites like Twitter, face book can be
used to promote your sales. These provide best platform for all who are thinking of online marketing.

6. Video promotion: Use several video distribution websites for your marketing. These websites
upload your service to the whole world. All that you need to do is film a video about marketing and
send it to video uploading sites like You Tube. It seems it is the easiest way of marketing than any
other modes since many people will be interested in view videos rather than word form of
advertisement.

7. Press Release or media release: It attracts several public clients and increases relationship
among them.

.8.Search Engine Optimization: It improves the traffic to your website by providing quality web
content. It uses RSS feeds and many SEO techniques.

.Social networking websites and blogs:

Social networking websites allow individuals to interact with one another and build
relationships. When products or companies join those sites, people can interact with the
product or company. That interaction feels personal to users because of their previous
experiences with social networking site interaction Social networking sites and blogs allow
individual followers to ―retweet‖ or―repost‖ comments made by the product being
promoted. By repeating the message, all of the user ‘s connections are able to see the
message, therefore reaching more people. Social networking sites act as word of mouth.
Because the information about the product is being put out there and is getting repeated, more
traffic is brought to the product/company. Through social networking sites,
products/companies can have conversations and interactions with individual followers. This
personal interaction can instill a feeling of loyalty into followers and potential customers.
Also, by choosing whom to follow on these sites, products can reach a very narrow target
audience.

Engagement

In the context of the social web, engagement means that customers and stakeholders are
participants rather than viewers. Social media in business allows anyone and everyone
to express and share an opinion or idea somewhere along the business path to market. Each
participating customer becomes part of the marketing department, as other customers
read their comments or reviews. The engagement process is then fundamental to successful
social media marketing.

Example

2008 Presidential Election

The 2008 presidential campaign had a huge presence on social networking sites.
Barack Obama, a Democratic candidate for US President, used Twitter and Facebook to
differentiate his campaign. His social networking site profile pages were constantly
being updated and interacting with followers.
Kony 2012

A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc.
This 29-minute video aimed at making Joseph Kony, an International Criminal Court fugitive,
famous worldwide in order to have support for his arrest by December 2012; the time
when the campaign ends. The video went viral within the first six days after its launch,
reaching 100million views on both YouTube and Vimeo.

Implications on traditional advertising:

Minimizing use

Traditional advertising techniques include print and television advertising. The Internet
had already overtaken television as the largest advertising market. Websites often include
banner or pop-up ads. Social networking sites don‘t always have ads. In exchange, products
have entire pages and are able to interact with users. Television commercials often end with a
spokesperson asking viewers to check out the product website for more information. Print
ads are also starting to include barcodes on them. These barcodes can be scanned by cell
phones and computers, sending viewers to the product website. Advertising is beginning to
move viewers from the traditional outlets to the electronic ones.

Leaks

Internet and social networking leaks are one of the issues facing traditional advertising. Video
and print ads are often leaked to the world via the Internet earlier than they are scheduled to
premiere. Social networking sites allow those leaks to go viral, and be seen by many users
more quickly. Time difference is also a problem facing traditional advertisers. When social
events occur and are broadcast on television, there is often a time delay between airings on
the east coast and west coast of the United States. Social networking sites have become a hub
of comment and interaction concerning the event. This allows individuals watching the event
on the west coast(time-delayed) to know the outcome before it airs.

Social media marketing mishaps

Social media marketing provides organizations with a way to connect with their customers.
However, organizations must protect their information as well as closely watch comments
and concerns on the social media they use. A flash poll done on 1225 IT executives from 33
countries revealed that social media mishaps caused organizations a combined $4.3 million in
15
damages in 2010.The top three social media incidents an organization faced during the previous
 year included employees sharing too much information in public forums, loss or exposures of
confidential information, and increased exposure to litigation. An example of a social media mishap
includes designer Kenneth Coles Twitter mishap in 2011. When Kenneth Cole
tweeted, "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection
is now available online at [Kenneth Coles website]"This reference to the 2011Egyptian
Revolution drew objection from the public.

General Social Networking Statistics

 Nearly 50% of the world's population uses social media. That's over 3 billion users
worldwide. (Statista)
 In 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers
were active social media users. (EMarketer)
 54% of social browsers use social media to research products. (GlobalWebIndex)
 Each person spends an average of 2 hours and 22 minutes on social networks and
messaging. (Globalwebindex)
 321 million new people joined social media in 2019, which brought the total from
3.48 billion to 3.8 billion social media users (an increase of 9%) in 2020. (Hootsuite)
 Millennials are logged on to social media for an average of two hours and 38
minutes daily while Gen Z logs on for two hours and 55 minutes. (World Economic
Forum)

Facebook Statistics

 Facebook usage among teens is dropping gradually according to the latest

social media statistics. While 71% of teens claimed to use the platform in
2015, the number has now dropped to 51%. (Pew Research Center)
 68% of Americans use Facebook. (Pew Research Center)
 74% of Facebook users check it daily. (Pew Research Center)
 Most people access Facebook around eight times each day. (Smart
Insights)
 96% of Facebook users access it on mobile. (Statista)
 If your Facebook ads contain images, then they will be between 75% and
90% more effective. (Consumer Acquisition)
 93% of social media advertisers use Facebook ads on a regular basis.
(Social Media Examiner)
 At least 3% of Facebook profiles are fake. (Facebook)
 The best time to post on Facebook is weekdays between 10 a.m. and 3
p.m. Wednesday is the best day to post while Sundays show the least
traffic. (Sprout Social)
 .6% of marketers use Facebook video ads. (Buffer)
 Facebook Stories has 500 million daily viewers. (TechCrunch)
 With 36% of viewers watching political Story content, politics is the top-
Facebook Stories topic. (Statista)
  Video promotions are equally as important as photo promotions. (Social
Bakers)
 81% of businesses prefer video marketing on Facebook. (Buffer)

Twitter Statistics
 Twitter has more than 330 million monthly active users. (Statista)
 In Q3 of 2019, Twitter had more than 145 million monetizable daily active users -- a
17% YoY growth. (Twitter)
 Twitter's 2019 Q3 revenue was $824 million, or 9% higher than Q3 in 2018. (Twitter)
 22% of adults in the U.S. use Twitter, down from 24% in 2018. (Statista)
 Link clicks account for 92% of all user interaction with tweets. (HubSpot)
 83% of the people who sent a Tweet to a company and received a response, felt better
about the company and were more likely to do business with them. (Twitter)
 Only 3% of Tweets about customer service issues call out the company's username
with the @ symbol. (Marketing Land)
 People are 31% more likely to recall what they saw on Twitter vs. general online
browsing. (Twitter)
 53% of users say they bought a product they first saw on Twitter. (WebFX)
 Twitter ads are 11% more effective than TV ads during live events. (Twitter)
 The best times to post on Twitter are Wednesdays at 9am and Fridays at 9am. The
best days to post are Tuesday and Wednesday, while Saturday sees the least
engagement. (Sprout Social)

For more on Twitter, check out Twitter Marketing in 2020: The Ultimate Guide.

Instagram Statistics

 As of late 2019, Instagram has 1 billion monthly active users, and 500 million of them
use it daily. (Statista)

 Instagram continues to attract a younger audience with 72% of teens saying that they
use the platform. (Sprout Social)

 64% of Instagram users are under the age of 34. (Statista)

India market

Internet users in India

 There were 687.6 million internet users in India in January 2020.

 The number of internet users in India increased by 128 million (+23%) between 2019
and 2020.
 Internet penetration in India stood at 50% in January 2020.

Social media users in India

 There were 400.0 million social media users in India in January 2020.
 The number of social media users in India increased by 130 million (+48%) between
April 2019 and January 2020.
 Social media penetration in India stood at 29% in January 2020.

Mobile connections in India

 There were 1.06 billion mobile connections in India in January 2020.

 The number of mobile connections in India decreased by 15 million (-
1.4%) between January 2019 and January 2020.

 The number of mobile connections in India in January 2020 was

equivalent to 78% of the total population.
 Chapter 2
Company Profile
Company Profile

Techno Spirit is a Consulting- Training – Coaching group

established by Deepak Verma with 20 years of hands-on experience with multi-national
companies (Hewlett- Packard, Wipro, Airtel) and International consulting expertise across
various critical domains viz., Marketing / HR / Finance / Process / Operations.

Techno spirit leverages its vast experience in the Business Corporation environment and
offers various leadership and team building interventions.

Key offerings of Techno spirit

The various things techno spirit provides are:

Win-Win Negotiations

Role play sessions on successful negotiations.

Bridging Barriers

Practical secessions on Communications and Group management which further create a sense
of harmony.

Biology of Belief

The physical paradigm is a speck of sand compared to the universal vastness of our mental
paradigm. Here they cover the necessary factors which will make us cover the necessary
factors which will make us believe our goals and in ourself. This is practically oriented
secession with necessary exercises which will fulfil the objectives.
Customer Delight

Creating and sustaining a happy customer leads to sustained business.

Happiness Quotient

Extraordinary practical session using the Principles of Heartfulness to create happy

employees and terms.

Cross Functional Work

Mutual Trust and Respect (MTR) metric to be understood and followed.

Self- Transformation

Unique techniques on relaxations, past life healing, inner child healing and inner motivational
techniques will give you that added trust in your life.

Goal Setting and Visions

At the end of this session, one will have set our goals in the apt manner. The 360-degree goal
can be said tobe the "Lighthouse" which guides us from all directions.

Building Leadership from Within :

A good leadership has to be permanent and everlasting. It should not wane or droop at the
slight whiff of air. “How can I build this within myself.”. Simple techniques to build oneself
into a good leader.

Cultivating Inner Leadership

Sustaining a momentum where one can enliven, imbibed merge within your inner depths the
quality of leadership and success.

Unique Practical sessions on Empathy and

Art of Listening where the participants are

given the opportunity to practice this art

amongst themselves.

The structure of engagement giver

Group Discussions
Interactive Presentations

Videos

Experiments

Role Plays

The GIVER approach ensures a practical, creative

and whole some approach to learning.

+ Techno spirit believes that each Employee,

Individual, Student should be engaged and

the pedagogy of all workshops ensures

this aspect.

« Why Do We Do What We Do?

WHY

TECHNOSPRIT

« We believe that all knowledge is within

and true learning is drawing this knowledge

out. This is done through the GIVER approach.

« Heartfulness Relaxation and Meditative

techniques give a practical approach in some

critical areas, which can promise real change

in the individuals.

+ Focus on the “How”: The real question is

“How can this change be acquired?” and

simple practices differentiate us from the preachers.

 Chapter-3
About the Founder & CEO
About thew Founder & CEO

“Joy” is his middle name. One normally strives for pleasure and happiness. Most of the
times, these are based on external events and happenings. Joy is a superior internal feeling
and closely connected to spirituality wellbeing. Joy attracts grace. After many years of
struggle, He realized “Joy” does not need any support and is not dependent on any external
environmental factors. It is an inner state of being and a choice.

He come with 20 years of executive worldwide experience in Cloud, Big Data, Strategic
Marketing, Operations Management & Sales with Global / Indian companies (Hewlett-
Packard, WIPRO, Airtel). An effable; easy-to-connect; effervescent individual.

A Globally certified Heartfulness Trainer and I bring the element of Relaxation,

introspection and meditation into each person or program I touch; thereby giving a unique
blend of changing oneself from within.

Through Techno spirit, He have conducted “Inner Leadership” workshops at Hewlett

Packard Global, Riya Travels, Delphi to name a few. As a Certified Heartfulness Global
Trainer I have conducted sessions at UST Global, Dell, Cognizant, Aon Hewitt, HCL, TCS
among the corporates; and at colleges (Savita Eng., Saastha Institution, Elite Optometry). He
is also a Business coach for 121 sessions. He is the Program director at “Kaushalam:
Excellence in Action”, a Heartfulness initiated program held 5 times a year.

Management and Leadership training, leadership communication skills training, and business
negotiation skills training are some other aspects of Corporate trainings that we provide as a
solution to arrange of business globally, from start-ups to small businesses and large
Corporates, our trainers work closely to deliver trainings and stay with you to ensure you reap
the results based on the results of the implementation of the same.

From training Corporate leaders to small businesses, we have positively impacted the
revenues and top lines of hundreds of firms across the last two decades.

Critical or Key Skill-sets

 Successfully engineered a profitable online web-based startup for 3 years.

 National/Global Exposure in Hewlett Packard and Airtel.

 A proven technical business person, with highly successful strategy of more than 50%
hit rate in new deals/logos.

 Deal sizes between 25 Mn USD; core team size of 15; both international and Indian
markets.

 Experience in verticals of healthcare, government, automotive and telecom sectors in

IT services/ products.

 10 million USD Strategic partnership with Government of Kerala for Cloud and
eHealth in 2014.

 APJ Excellence award in SDP (Singapore) in 2011

 IIM Ahmedabad: BDM certification in 2009

 Advanced Life Coaching Diploma in 2015

 International NLP Certification Influencer 2016



Promotional

YouTube Channel

By maintaining and posting videos regularly

 Screenshot of YouTube page of CEO & founder of techno spirit

Offline events

20 Aug
KAUSHALAM-excellence in action

9:00 am - 3:00 pm
Yogaha Karmasu KAUSHALAM literally means “Yoga is skill/excellence in action”.
Kaushalam is a 3 to 5day workshop held at Heartfulness Centers across India and abroad with
the single objective of...
Social Media Marketing

Facebook, Twitter, Instagram, YouTube

Techno spirit are very active on social media platform especially on YouTube.

They had conducted live stream about arigato money on 1st Day of January of 2021.

Objective of study

1. To study the demand for online courses.

2. To study the people’s preference on social media platforms.

3. To study the impact of social media on their learning.

4. To study the impact of lockdown on learning.

 Chapter-4
Research Methodology
Research Methodology

Research is a careful investigation or inquiry specially through a search for new facts in any
branch of knowledge.

It is an original contribution to the existing stock of knowledge for its advancement.

Research Methodology refers to

- A systematic study
- Defining a problem
- Formulating a Hypothesis
- Collecting and Analyzing data

- Deductions and Conclusions

Objective of research-

- To gain familiarities or achieve a new insight towards a certain topic.

- To verify and test important facts

- To analyze an event, process or phenomenon

- To identify the cause-and-effect relationship

- To find solutions to scientific , nonscientific and social problems

- To determine the frequency at which something occurs

To analyze and find the effectiveness of communication in developing brand, communication

through social networking sites was done with the survey method and content analysis in the
research.

Methods of Data Collection

The survey method helped to identify the reach of the brand among its target audience, ways
of impact, usage of these social networking sites and access to these forms of communication.
And the content analysis is another method used to analyze the communication strategy of
different social networking sites with certain parameters among top three Indian social
networking sites which are tabulated with results.

Research Design
Descriptive research aims to accurately and systematically describe a population, situation or
phenomenon. It can answer what, where, when and how questions, but not why questions.

A descriptive research design can use a wide variety of research methods to investigate one
or more variables. Unlike in experimental research, the researcher does not control or
manipulate any of the variables, but only observes and measures them.

Descriptive research is usually defined as a type of quantitative research, though qualitative

research can also be used for descriptive purposes. The research design should be carefully
developed to ensure that the results are valid and reliable.

Survey:

Survey was conducted on online platform Google forms, by sending questionnaire through
online to collect the individual opinion from the respondents.

Primary data

It is a first-hand data which is collected by you only. The different way of collecting data is
personal interview, questionnaire, survey etc.

The questionnaire is made & according to it the analysis is done.

Sampling

Sampling is a process used in statistical analysis in which a predetermined number of

observations are taken from a larger population. The methodology used to sample from a
larger population depends on the type of analysis being performed, but it may include simple
random sampling or systematic sampling.

The sample size for analysis is 55.

 Chapter 5
Results and Discussion
Results

According to the survey conducted through google forms, the results are as follows:

Responses

Question1: What platform do you use for e-learning?

Options Number of responses Percentage

YouTube 20 35.4 %
Udemy 12 21.8%
BYJU’S 11 20%
Others 12 21.8%

Social media has taken over the world in every sense. In the field of sports, fitness,
news and education, etc.

35.4% of people are aware about YouTube and are using it as online learning
platform.
 From the above responses, YouTube is the highest used platform for e-learning
around people, with 20 responses and about 35.4% In the list, YouTube is a platform
people mostly use for e-learning.

People have using Udemy and other e-learning platform in same percentage. With 12
responses and about 21.8% coverage Udemy and others are tied with 2nd position.

BYJU’S has been using by 11 peoples which is about 20% of platform used for e-
learning.

Question 2: How your learning are effected during lockdown?

23.6% people are saying that there learning are very much effected & with 23.6%
people are agreed that they can’t decide whether there learning are affected or not.

Question: Does online classes are providing more than the offline classes?
Options Number of responses Percentage
Yes 29 52.7%
No 26 47.3%

57.7% people are saying with the fact that online classes are providing more than
offline classes.

Question3: How you manage your learning during lockdown?

 Options Number of responses Percentage
E-learning apps 17 30.9%
Physical Books 13 23.6%
Video lecture on social 16 29.1%
media
Others 9 16.4%

30.9% people saying that they manage their studies through e-learning apps during
lockdown.

Question 4: Does e-learning provides better doubt clarification than school/ college
teachers?

Options Number of responses Percentage

Yes 32 59.3%
No 22 40.7%

59.3% people are saying that e-learning provide better doubt clarification than
teachers in school and college.
Question 4: How you will rate e-learning platform?

32.7% people are saying that they are satisfied with e-

learning platform.

Question 5: Do you think that a course taken only online provide an equal educational
value compared with a course taken in person in a classroom, or not?

Options Number of responses Percentage

Yes 26 48.1%
No 28 51.9%
51.9% people are saying that a course taken only online provide an equal educational
value compared with a course taken in person in a classroom.

Question 6: Do you think that e learning courses are costlier than offline classes?

Options Number of responses Percentage

Yes 29 53.7%
NO 25 46.3%

53.7% people are saying e learning courses are costlier than offline classes.

Question 7: What are the positives of e learning apps?

Options Number of responses Percentage
Work according to 14 25.5%
particular student
Easily accessible 13 23.6%
Qualified Teachers 9 16.4%
High quality contents 13 23.6%
Others 6 10.9%

25.5% people are saying that work according to particular student is the positives of
learning apps.
Chapter-6
Conclusions
 Conclusions

From the above survey, the conclusions are as follows:

 Majority of people prefer YouTube other than Udemy, as YouTube is a free flatform
BYJU’S and other platform for e learning While Udemy and others are preferred by
people over Byju’s.

 Majority of people saying that there learning are severely affected due to lockdown
but with people also agree that they can’t decide whether there learning are affected or
not. This shows that people are affected but this effect is with same amount is also
neutral about this statement.

 Majority of people are saying that online classes provide more than offline classes.
This shows that people are people are considering online than offline classes.

 Majority of people are using e learning apps for learning. While many people are
saying that they take video lectures on social media. This shows that people have
problem in continuing there learning during lockdown, many people also use physical
books for learning.

 Majority of people are accepting that e learning provides better doubt clarification
than school and colleges. This shows that e learning provides best clarification of any
doubts arise in learning.

 Majority of people are satisfied from e learning platform. This shows that they are
using e learning platform and they are satisfied with it.

 With very low gap the majority of people are agree that courses taken on online
platform provides an equal educational value compared with a course taken in person
in a classroom. This shows that many people due to others reasons are unable to
attend the classes they have better opportunity on online rather than offline classes.
 Majority are people are saying that e learning courses are still costlier than offline
classes.

 Majority of the people are saying that e learning apps made specifically according to
particular student and with same number of people are also saying that high quality
contents are also asset for e learning. While other also says that e learning apps easily
accessible and with minimum number of votes others option are at the last position.
 Chapter-7
Limitation of Study
Limitation of Study

The survey was conducted through online medium and everything has its limitation. The
limitations are:

 No social interaction with people.

 Survey was conducted on 55 people. This is equal to nil number when compared with
any country’s population.

 Respondents may not be fully aware of their reasons for any given answer because of
lack of memory on the subject, or even boredom.

.
 Chapter-8
Bibliography
 Bibliography

 Limitation of survey

https://www.snapsurveys.com/blog/advantages-disadvantages-surveys/

 General social media networking stats, introduction to the topic, Social media
marketing, social media marketing tools, different methods of social media marketing,
social networking websites and blogs, implications of traditional advertising.

https://www.slideshare.net/BastoBagis/summer-training-project-report-on

 Company overview, key offerings, structure.

https://technospirit.in/wp-content/uploads/PDF-2-1.pdf

 About CEO & founder

https://technospirit.in/about/

 Promotional (YouTube channel of speakology screenshot)

https://www.youtube.com/channel/UC71wrcaU6WR7TCo4ZumAmZg

 Research methodology

https://www.questionpro.com/blog/what-is-research/
Chapter-9

Annexure
Annexure

Questionnaire

Study the demand of online courses in the Lucknow region

What is your age?

 10-15
 15-20
 20-25
 25-30
 30-35
 35 & above

What is your gender?

 Female
 Male
 Others

What is your Income?

 1,00,000-3,00,000
 3,00,001-5,00,000
 5,00,001to 10,00,000
 Below 1,00,000
What platform do you use for e learning?

 YouTube
 Udemy
 BYJU'S
 Others

How your learning effected during lockdown?

Much
 1
 2
 3
 4
 5 not much

Does online classes are providing more than offline classes?

 Yes
 No

How you manage your learning during lockdown?

 E learning apps
 Physical books
 Video lectures on social media
 Others
Does e learning provide better doubt clarification than school / college
teachers?

 Yes
 No

How you will rate e-learning platform?

Highly satisfied
 1
 2
 3
 4
 5

Highly dissatisfied

Do you think that a course taken only online provide an equal educational
value compared with a course taken in person in a classroom, or not?

 Yes
 No

Do you think that e learning courses are costlier than offline classes?

 Yes
 No
What are the positives of e learning apps?

 Work according to particular student

 Easily accessible
 Qualified Teachers
 High quality contents
 Others