Curriculum Mapping

for Student Employability

Advance Campus Curriculum
with Blended Learning Curations

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 1
 P.3 P.4
Foreword Methodology

P.5 P.19 P.21

Blended Learning Additional Mappings to Implementing Blended
Curriculum Maps Strengthen Your Curriculum Learning Curriculum Maps
P.6 Academic Discipline: Computer P.20 Engineering, Business, Other P.22 Curriculum Integration

Contents
Science Engineering; Skills P.23 Case Study: IITU
Emphasis: Artificial Intelligence
P.24 Multi-Disciplinary Learning
P.8 Academic Discipline:
Mathematics and Computing; P.25 Case Study: Covenant University
Skills Emphasis: Data Science
P.10 Career Certificate Recommendation:
Google
P.11 Academic Discipline:
Engineering Mechanics;
Skills Emphasis: Robotics
P.13 Academic Discipline: Business P.26 P.28
Administration; Skills Emphasis:
Data Analytics
Upcoming Curriculum Conclusion
P.15 Academic Discipline:
Business Administration; Integration Features
Skills Emphasis: Digital Marketing
from Coursera P.29
P.17 Academic Discipline: Nursing;
Skills Emphasis: Nursing
Informatics Endnotes

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 2
Foreword Between 2015 and 2020, jobs in automation and AI have grown by 530% and 479%2 respectively. In addition, the recent
COVID-19 pandemic caused a paradigm shift, further embedding digital technology into daily life3 so that work, commerce, and
learning could continue in a suddenly remote world.

Propelled by 4G and driven by personal Technology advancement is consistently fueling the demand for digital workers, yet there is a shortage of candidates who
technology devices, digitization has possess the required data science, AI and ML, digital marketing, and automation skills with almost a million tech jobs
remaining unfilled in the U.S.4 Businesses are betting big on these emerging technologies and are projected to spend $656
transformed the world radically in the
billion5 on them in 2021. Yet nearly 46% of companies6 do not have the right skills within their existing workforce to fully utilize
last decade.1 In this time frame, internet their adopted technologies.
adoption has more than doubled from
Similarly, universities and colleges have been challenged by advancement in technology, struggling to ramp up their curricula
merely 28% of the global population to to help students keep pace with the digital skills expected by employers.7 According to a recent Gallup and Strada Education
65%. The reliance on technology within Network research report,8 only 34% of college students9 feel adequately prepared to face their jobs, and 89% of employers10
workplaces has created a need for greater feel that college grads are not job-ready. Apple CEO, Tim Cook, states that there is a “mismatch between the skills that are
coming out of colleges and what the skills are that we believe we need in the future.”
speed and efficiency, which is being made
possible thanks to strong investments in With student employability serving as a key criterion for reputation building,11 universities and colleges must find ways to
evolve their curricula to equip students with the skills that employers need. One possible solution is for universities and
automation, machine learning (ML), and colleges to partner with online learning platforms to help address student skills gaps. In fact, employers respond favorably to
artificial intelligence (AI). candidates who have a degree that incorporates online learning—90% of employers12 would hire candidates who validate their
knowledge using a certification, digital badge, or coursework in addition to their college degree.

In this eBook, Coursera presents six blended learning curriculum maps to demonstrate how online content can supplement
on-campus learning, focusing on popular academic disciplines such as engineering and business. With this support, your
institution will be better prepared to implement successful blended learning experiences that drive employability for your
students.

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 3
Methodology

Since our inception in 2012, Coursera has remained focused on helping learners leverage high-quality online
content from leading university and industry educators to develop in-demand skills. Together with our
partners, we offer more than 4,000 courses across myriad job-relevant subjects such as computer science,
language learning, data science, business, and more.

With more than 82 million learners, 2,000 business customers, 4,000 academic institutions, and 300
government entities as of March 2021—highly diverse in geography and industry—Coursera is in a unique
position to understand the job-relevant skills that are needed in the modern workforce. The curriculum maps
presented in this eBook were built upon skill insights derived from Coursera’s larger learner base and curated
by higher education experts on Coursera’s Skills Transformation team.

The pre-packaged curriculum maps serve as a proposed guideline for universities and colleges looking to
integrate online learning. At their discretion, each institution should evaluate the maps as they apply to
their individual curriculum goals, uses, institutional policies, accreditation rules, and applicable regulations,
particularly related to the adoption of online content within credit-bearing programs.

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 4
Blended Learning
Curriculum Maps
Academic Discipline: Computer Science Engineering
Skills Emphasis: Artificial Intelligence Skills and Job Opportunities

Artificial intelligence is proving to be one of the most disruptive innovations in the tech industry.13 In the Skills16
last four years alone, the number of businesses using AI has grown by 270%.14 Machine Learning
Ethics of AI
AI will have far-reaching impacts across different industries, making it a valuable skill for today’s computer science
Cloud Computing
graduates. Sectors such as medical, automotive, cybersecurity, and ecommerce are the biggest beneficiaries
Deep Learning
of this invention. For instance, AI chatbots can service up to 90% of customer queries and are slated to save Neural Networks
businesses $8 billion annually in 2022.15 Likewise, in the healthcare sector, AI can create significant time and cost
savings by using huge datasets to identify the right people for clinical trials and gain insights into results, thereby
Job Opportunities17
accelerating the development of drugs and vaccines. AI is also used in market research and a relevant example is
IBM’s Watson, which can help businesses by reviewing the competitive landscape and generating detailed reports. Artificial Intelligence Specialist
Data Scientist
A computer science engineering degree incorporating online courses that equip students with AI skills can make Data Engineer
a significant difference in job-readiness. In courses like Introduction to TensorFlow for AI, ML, and Deep Learning Big Data Developer

by DeepLearning.AI, for example, students can learn skills to develop solutions that are in high demand in the Data Analyst

workforce, such as AI chatbots for customer service or smart APIs for powering AI solutions.

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 6
Curriculum Map

Academic Discipline: Computer Science Engineering

Skills Emphasis: Artificial Intelligence
Core Subjects Emerging Skills
Semester 1 Physics Engineering Graphics Calculus & Linear Introduction to Electronics, AI for Everyone, DeepLearning.AI
Algebra Georgia Institute of Technology

Semester 2 Chemistry Probability & Statistics Learn to Program, Communication Introduction to Machine Learning,
University of Toronto Duke University

Semester 3 Data Communications Data Structures and Algorithms, Digital Electronics Discrete Mathematics Introduction to TensorFlow for
University of California San Diego Artificial Intelligence, Machine Learning,
& HSE University and Deep Learning, DeepLearning.AI

Semester 4 Computer Architecture, Computer Networks Operating Systems Algorithm Design Machine Learning: Regression &
Princeton University Machine Learning: Classification,
University of Washington

Semester 5 Database Management Systems Formal Language & Automata Theory Object Oriented Software Engineering (I) Machine Learning: Clustering & Retrieval,
Programming in Java, University of Washington
Duke University

Semester 6 Software Engineering (II) Software and Compiler Design Elective 1 Elective 2 Build Decision Trees, SVMs, and
Artificial Neural Networks, CertNexus

Semester 7 Colloquium: Sentimental Analysis on COVID-19 Tweets using Python, (Guided Project) Introduction to Big Data,
University of California San Diego

Semester 8 Colloquium: Object Detection with Amazon Sagemaker, (Guided Project) Machine Learning With Big Data,
University of California San Diego

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 7
Academic Discipline: Mathematics and Computing
Skills Emphasis: Data Science Skills and Job Opportunities

Every day, people generate 2.5 quintillion bytes of data,18 thanks to growing technologies like the Internet Skills21
of Things (IoT), high-speed internet, social media content platforms, and customer data tools. Roughly Statistics
80–90% of this data is unstructured19 and is not useful in its original form. It is up to businesses—and their talent— Data Analysis
to generate insights from the raw data and use it to inform critical decisions such as budgeting, marketing Programming

strategies, and hiring approaches. This requires data science expertise. Data Visualization
Big Data
A data scientist uses skills such as programming, statistics, and data visualization to interpret data. By completing
courses such as Applied Data Science with Python offered by DeepLearning.AI and Learn SQL Basics for Data
Job Opportunities22
Science Specialization by UC Davis as part of a data science emphasis, math and computer science students can
build the skills needed to work with customer and business datasets, build predictive models that can help drive Artificial Intelligence Specialist
Data Scientist
sales, and create data visualizations.
Data Engineer
The demand for data scientists will remain high for the foreseeable future and hiring for data science positions Big Data Developer

grew by 46% in 2020 alone.20 Universities and colleges are in an excellent position to take part in this evolution by Data Analyst

offering courses that prepare graduates for these emerging jobs.

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 8
Curriculum Map

Academic Discipline: Mathematics and Computing

Skills Emphasis: Data Science
Core Subjects Emerging Skills
Semester 1 General Physics Introduction to Engineering Mechanics, Introductory Chemistry Humanities Tools for Data Science, IBM
Georgia Institute of Tech

Semester 2 Calculus & Linear Algebra Introduction to Computer Aided Introduction to Ethics, Technology and Engineering, Code Free Data Science,
Engineering Drawing Electronics Eindhoven University of Technology University of California San Diego
& 4TU.Ethics

Semester 3 Differential Equations Data Structures and Algorithms, Signals and Systems Economics Learn SQL Basics for Data Science
University of California San Diego Specialization,
& HSE University University of California Davis

Semester 4 Probability and Statistics, Theory of Computation Numerical Analysis Matrix Computation Python Data Products for Predictive
University of London Analytics Specialization,
University of California San Diego

Semester 5 Mathematics for Machine Analysis and Design of Algorithms Number Theory Game Theory Applied Data Science with Python,
Learning: Linear Algebra, University of Michigan
Imperial College London

Semester 6 Discrete Optimization, Computing Lab Fuzzy Logic and Graphical Models Introduction to Machine Learning in
University of Melbourne Application Production, DeepLearning.AI

Semester 7 Colloquium Data Science Ethics, University of Michigan

Semester 8 Colloquium Design and Simulate Smart Home Networks

in Packet Tracer, Guided Project

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 9
Career Certificate Recommendation

Google Career Certificate:

Google Data Analytics Professional Certificate

Data Analytics is a fast-growing field with over 337,000 open jobs in the U.S. alone. To help you prepare
for a career in Data Analytics, Google offers an eight-course certificate program on Coursera which
encompasses modules from the Foundations of Data all the way to Data Analysis with R Programming.
In the end, a Capstone project will help you apply your learnings in order to showcase your skills that will span
data cleaning, critical thinking, data visualization, and more.

This course is taught by Google employees whose foundations in data analytics served as the launchpads of
their own careers and is paced at around 10 hours per week. Upon successful completion of this certificate,
you can apply for an entry-level data analytics job with over 150 U.S. employers such as Google, Walmart, and
Best Buy and kick-start your career in Data Analytics.

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 10
Academic Discipline: Engineering Mechanics
Skills Emphasis: Robotics Key Skills

Robotics unites three important fields: engineering, science, and technology. With the increasing need for Skills26
automation and smart production,23 robotics skills are now more valuable than ever. Robotics are being Motion Planning
applied across industries worldwide, with military, healthcare, agriculture, and manufacturing sectors Kinematics
being some of the biggest adopters.24 Optimal Control
Constraint Algorithm
It is expected that 88% of businesses globally will employ some form of robotics for their operations. Due to Simulation
the demand, this industry will witness a huge growth of 15–20% per year until 2028, generating $20 billion in
revenue.25

By taking courses such as Motion Planning for Self-Driving Cars by University of Toronto and Introduction to
Machine Learning in Production by DeepLearning.AI, students can learn how to configure robots, and work on
cutting-edge developments like self-driving vehicles, warehouse automation bots, predictive maintenance devices
for factories, and remote monitoring sensors for supply chain.

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 11
Curriculum Map

Academic Discipline: Engineering Mechanics

Skills Emphasis: Robotics
Core Subjects Emerging Skills
Semester 1 Introduction to Engineering Electromagnetic Waves & Quantum Calculus & Linear Algebra Introduction to Electronics, Foundations of Robot Motion,
Visualization Mechanics Georgia Institute of Technology Northwestern University

Semester 2 Introduction to Engineering Mechanics, Introduction to Computer Science Ethics, Technology and Introduction to Chemistry Robot Kinematics,
Georgia Institute of Tech Engineering, Eindhoven Northwestern University
University of Technology

Semester 3 Introduction to Material Science Data Structures and Algorithms, Applied Mathematics for Solid Mechanics Robot Dynamics,
& Engineering University of California San Diego Engineers Northwestern University
& HSE University

Semester 4 Fluid Mechanics Numerical Methods and Computation Digital Electronics Introduction to Thermodynamics, Robot Motion Planning and Control,
University of Michigan Northwestern University

Semester 5 Dynamics of Mechanical Systems Introduction to CAD, CAM, Basics of Product Design Elective 1 Motion Planning for Self-Driving Cars,
and Practical CNC Machining, AutoDesk University of Toronto

Semester 6 Discrete Optimization, Computing Lab Fuzzy Logic and Graphical Models Introduction to Machine Learning in
University of Melbourne Application Production, DeepLearning.AI

Semester 7 Colloquium Data Science Ethics,

University of Michigan

Semester 8 Colloquium Design and Simulate Smart Home

Networks in Packet Tracer,
Guided Project

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 12
Academic Discipline: Business Administration
Skills Emphasis: Data Analytics Skills and Job Opportunities

Unlike data science, which is more predictive, data analytics focuses on analyzing historical data in context. Skills28
It helps organizations make sense of their data, allowing them to understand their customer needs better, Microsoft Excel
identify areas of improvement, evaluate marketing and sales campaigns, and provide personalized Tableau
solutions. This requires a data analysis skill set. Data Visualization
Data Model
As a market, data analysis is set to reach $100 billion by 2023.27 Data analytics is a high-growth field for today’s Business Analysis
students, and universities and colleges can now offer competitive programs by adding this skills emphasis to
business majors. Tech, media, and financial companies, especially those that rely on subscription models for their
Job Opportunities29
revenue, need data analysts who can analyze customer data and help them improve customer engagement and
lifetime value. Business Intelligence Analyst
Data Analyst
A business administration bachelor’s degree with a skills emphasis in data analysis will introduce students to Quantitative Analyst
courses like Introduction to Data Analysis with Python offered by IBM and Digital Transformation by the University Data Analytics Consultant

of Virginia. Students can apply skills gained through these courses to big data applications, data mining, social Operations / Marketing Analyst

media sentiment analysis, and data product development in the workforce.

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 13
Curriculum Map

Academic Discipline: Business Administration

Skills Emphasis: Data Analytics
Core Subjects Emerging Skills
Semester 1 Financial Accounting Microeconomics Mathematics for Fundamentals of Business & Society Introduction to Data Analytics for
Fundamentals, Business Marketing Business,
University of Virginia University of Colorado Boulder

Semester 2 Macroeconomics Managerial Accounting Financial Management Information Systems Business Statistics Data Analysis Tools,
Wesleyan University

Semester 3 Principles of Business Business Finance Business English, Digital Transformation, Leadership Business Analytics for Decision Making,
Management University of Washington University of Virginia University of Colorado Boulder
& BCG

Semester 4 Organizational Behaviour Business Strategy in Practice Business Ethics Human Resource Business Law Excel Basics for Data Analysis,
(Project-centered Course), Management IBM
University of Virginia

Semester 5 Operations Management Sustainable Business Business Case Analysis Business Growth Entrepreneurial Mindset, Ask Questions to Make Data-Driven
Strategy Tecnológico de Decisions,
Monterrey Google

Semester 6 Strategic Management International Business Business Quality Management E-commerce Data Analysis with Python,
Venturing Abroad, Communication Fundamentals (Elective) IBM
University of Colorado Boulder

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 14
Academic Discipline: Business Administration
Skills Emphasis: Digital Marketing Skills and Job Opportunities

With the number of internet users crossing 4.72 billion,30 companies are increasingly relying on digital Skills32
platforms to communicate with customers. As such, digital marketing has become a critical component of Social Media Marketing
many marketing organizations, with global digital ad spend touching $455 billion in 2021 and expected to Online Advertising
grow to as much as $645 billion by 2024.31 SEO/SEM
Campaign Management
Brands spend heavily on digital campaigns, which provide alternatives to traditional options—such as print, TV, Marketing Analytics
and radio advertising. But commanding the digital world is not necessarily easy. In this highly competitive field,
brands need different types of experts in their team.
Job Opportunities33
One such specialist is the digital marketer, who is responsible for generating leads and building brand awareness. Growth Hacker
A digital marketer can focus on one area or possess different skills, such as social media, display ads, content Digital Marketing Specialist
marketing, email marketing, search engine marketing, and more. E-commerce Specialist
Commerce Manager
For colleges and universities offering business majors, now may be an opportune moment to offer digital Head of Digital
marketing as a skills emphasis. Providing courses like Measure and Optimize Social Media Marketing offered by
Facebook and Artificial Intelligence in Marketing offered by the University of Virginia, candidates gain emerging
skills, such as social media marketing and AI in marketing, to be competitive in today’s job market.

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 15
Curriculum Map

Academic Discipline: Business Administration

Skills Emphasis: Digital Marketing
Core Subjects Emerging Skills
Semester 1 Financial Accounting Microeconomics Mathematics for Fundamentals of Business & Society Digital Media and Marketing Strategies,
Fundamentals, Business Marketing University of Illinois
University of Virginia at Urbana-Champaign

Semester 2 Macroeconomics Managerial Accounting Financial Management Information Systems Business Statistics Facebook, Instagram, and Snapchat
Marketing,
Digital Marketing Institute

Semester 3 Principles of Business Business Finance Business English, Digital Transformation, Leadership Twitter, LinkedIn, and YouTube
Management University of Washington University of Virginia Marketing,
& BCG Digital Marketing Institute

Semester 4 Organizational Behaviour Business Strategy in Practice Business Ethics Human Resource Business Law Artificial Intelligence in Marketing,
(Project-centered Course), Management University of Virginia
University of Virginia

Semester 5 Operations Management Sustainable Business Business Case Analysis Business Growth Entrepreneurial Mindset, Applying Data Analytics in Marketing,
Strategy Tecnológico de Monterrey University of Illinois
at Urbana-Champaign

Semester 6 Strategic Management International Business Business Quality Management E-commerce Measure and Optimize Social Media
Venturing Abroad, Communication Fundamentals (Elective) Marketing Campaigns,
University of Colorado Boulder Facebook

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 16
Academic Discipline: Nursing
Skills Emphasis: Nursing Informatics Key Skills

The growing demand for telehealth services, remote monitoring of patients, and a need to curb healthcare Skills36
costs have led to the healthcare industry adopting tech in a big way. The recent COVID-19 pandemic also Bioinformatics
caused a surge in the adoption of telehealth. Compared to around 20% of the doctors who saw their Genomics
patients remotely in 2018, 80% did so in 2020.34 As the industry continues to embrace AI and IoT, it needs Computational Biology

experts in different fields to offer solutions that improve patient care in this $280 billion industry.35 Biostatistics
Data Analysis
Specializing in nursing informatics provides graduates an opportunity to not only find a meaningful career
but also take part in the industry’s tech evolution. The courses presented in this curriculum map, such as The
Outcomes and Interventions of Health Informatics by Johns Hopkins University and Bioinformatic Methods by
the University of Toronto, provide graduates with emerging skills like health informatics, digital health, and more,
which are necessary for delivering clinical insights, using technology for supporting and enhancing patients’ care
and medication, and working to optimize the cost of operation.

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 17
Curriculum Map

Academic Discipline: Nursing

Skills Emphasis: Nursing Informatics
Core Subjects Emerging Skills
Semester 1 Anatomy, Nutrition Biochemistry Assessing and Improving Introduction to Medical Medical Surgery Specialty,
University of Michigan Community Health, Surgical Nursing University of Minnesota
University of Michigan

Semester 2 Psychiatric Nursing O.T. Techniques General Pathophysiology, Health Education Medical Surgical Nursing The Outcomes and Interventions of
Saint Petersburg State Disciplines Health Informatics,
University Johns Hopkins University

Semester 3 Medcial Surgery Speciality Pediatric Nursing Sociology & Social Health Disease Screening in Emergency First Aid Hacking COVID-19 — Course 1:
Public Health, Identifying a Deadly Pathogen,
University of Geneva University of California San Diego
& University of Lausanne

Semester 4 Midwifery & Obstetrics Principles of Admin Data Management Psychology Trends in Nursing Bioinformatic Methods I,
Nursing & Supervision for Clinical Research, & Professional University of Toronto
Vanderbilt University Development

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 18
Additional Mappings
to Strengthen
Your Curriculum
Additional Mappings to Strengthen Your Curriculum

Coursera provides a wide selection of job-relevant content that can supplement existing curricula. As a result, the following academic disciplines and skills emphasis
combinations are also possible by leveraging content currently offered on our platform.

Engineering Business
ACADEMIC DISCIPLINE SKILLS EMPHASIS ACADEMIC DISCIPLINE SKILLS EMPHASIS

Biochemical Engineering Bioinformatics Master of Business Administration Digital Marketing

Biomedical Engineering Precision Medicine Bachelor of Business Administration AI/ML

Chemical Engineering Battery Technology Bachelor of Business Administration Entrepreneurship

Civil Engineering Smart Cities

Other
Electrical Engineering IoT and Embedded Sensors ACADEMIC DISCIPLINE SKILLS EMPHASIS

Architecture Urban Design

Mechanical Engineering Digital Manufacturing

Nursing Healthcare Tech & Analytics

Textile Engineering Nanotechnology

English Digital Marketing

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 20
Implementing Blended
Learning Curriculum Maps
Implementing Blended Learning Curriculum Maps

There are several different ways that universities and colleges can integrate online content into their curriculum
depending on their priorities, goals, and student needs. At Coursera, we believe in providing seamless online
learning experiences that can also be easily implemented.

Here are two common ways that universities and colleges integrate online content on Coursera:

1. Curriculum Integration
Integrating online learning into the core curriculum remains one of the strongest mechanisms for universities
and institutions to ensure that students receive recognition for their online coursework. When applied at a
program level, universities can award academic credits to students who successfully complete online courses and
programs.

Offering academic credit for courses on Coursera may follow a specific process. This process takes into account
the context for offering the course, as well as institutional priorities, design, and approval processes. Universities
and colleges must have clear goals for partnering with Coursera and hold regular check-ins with faculty and
students to ensure successful implementation. For more details, read The Campus Guide to Delivering For-Credit
Online Learning.

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 22
Case Study: Curriculum Integration

IITU brings academic excellence to the modern

digital classroom by partnering with Coursera

Founded in 2009, International Information Technology Kazakhstan to partner with Coursera. enforces criteria for student performance and academic
University (IITU) educates future leaders and innovators in standing. Maintaining a reputation for academic excellence
Kazakhstan. Powered by an ambitious plan for growth, IITU “Coursera offers an impressive range of courses from allows IITU academic freedom to create more innovative,
provides an academically rigorous, job-focused curriculum leading universities and organizations worldwide, which student-centered programs.
in technical disciplines. gives us confidence that we’re providing our students high-
quality education that furthers their career opportunities,” Umarov’s team is invested in students’ responses to
Challenge says Yevgenia Daineko, Vice-Rector for Science and Coursera, holding multiple meetings with student
“Just as we prepare our students for their future industries, International Collaboration at IITU. representatives. Students praise the clarity of instruction
we have to think about the future of higher education. That and high quality of course content. “The online courses
future is online learning. Our goal is to convert about 30% Working with Coursera, IITU mapped learning objectives have a positive impact on my English skills and also open
of our course offerings online,” explains Timur Umarov, to standalone Coursera courses. The university tracks up some shared learning insights between course modules
Vice-Rector for Academic Affairs at IITU. “The challenge is whether students meet learning objectives through faculty that previously weren’t obvious,” says Irina Bulatova, a
to be modern and innovative without compromising our mentorship and final exams. student studying multimodal literacies.
reputation for academic excellence.” IITU also wanted to Results IITU continues to explore the potential of online learning
offer a variety of in-demand courses in English to provide its
• 2,000+ learners through Coursera. Next, the university plans to expand their
students with global experiences, as well as the opportunity
• 12,000+ course enrollments blended curriculum into more traditional classes.
to learn from world-class universities and professors.
• 45,000+ learning hours
Solution • Learners gave Coursera an average rating of 4.9/5
Developing original course content can be costly and
time-consuming, so when Coursera offered its catalog to Accurate reflections of student success help IITU stay
interested institutions during the COVID-19 pandemic, IITU in good standing with national organizations like the
seized the opportunity—becoming the first university in Kazakhstani Internal League of Academic Integrity, which

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 23
Implementing Blended Learning Curriculum Maps
(continued)

2. Multi-Disciplinary Learning
Some universities and colleges choose to offer these courses as elective curriculum for students to gain skills
beyond their core curriculum. In this case, students can take courses in multiple domain areas to build career
readiness and earn any desired certificates.

With cutting-edge content, Coursera delivers more than 5,000 courses and 1,000 Guided Projects, making it easy
for universities to implement multi-disciplinary learning.

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 24
Case Study: Multidisciplinary Learning

Covenant University creates first blended curricula in Africa

to drive industry-relevant learning, entrepreneurship, and prosperity

Covenant University is a private university located in Ota, Solution and each one has challenged me and broadened my
Nigeria. Founded in 2002, it ranks among the top 500 global After evaluating multiple online learning vendors, Covenant horizons. The experiences make me want to learn even
universities and fifth in Africa, according to the Times selected Coursera for Campus as a digital learning platform more.”
Higher Education World University Rankings, and maintains for its 9,000 undergraduate and graduate students.
Fellow student Ode-irri Oghenekpaome agrees, adding:
a reputation for having the most employable graduates in
“Coursera enabled us to leapfrog into the future by “I particularly enjoy the peer-to-peer learning aspects
Nigeria.
providing ready-to-go infrastructure for online learning,” of Coursera because when I read other people’s work, I
Challenge says Dr. Peter. “It would have taken us two or three years to see mistakes I’ve made in mine, and that heightens my
Fueled by its mission to raise a new generation of leaders, create an equivalent offering on our own.” awareness and knowledge. Overall, I feel a great sense of
and to close the skills gap in Nigeria and more broadly achievement every time I complete a course and earn a
across Africa, Covenant University augmented its campus- Results certificate.”
taught courses with distance learning—creating Africa’s first • 9,000 undergraduate and graduate students now For the next school year, Covenant aims to increase the
blended curriculum. benefit from blended learning
uptake of Coursera further, with the goal that all students
• 3,800 new courses available to faculty and staff
The subsequent arrival of the COVID-19 pandemic only will take 30% of their courses through Coursera.
reinforced the importance of investing in online learning To date, approximately 85% of Covenant students have
capabilities. “We saw digital learning as the most effective completed at least one course on Coursera, while 50%
way to provide new skills and perspective to our students have completed two courses or more. Satisfaction with
that would give them a competitive edge in business and the online learning platform is building rapidly as more
boost the African economy around them,” explains Dr. students become familiar with it.
Ada Peter, Director of International Offices and Linkages
“Coursera is amazing,” says student Jedidiah Adesoji. “I’ve
at Covenant University. “With this in mind, we sought to
taken filmmaking, communication, and creativity courses,
identify and partner with a globally recognized online
learning provider.”

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 25
Upcoming Feature:
Coursera for Campus
Curriculum Guide
Upcoming Curriculum Integration Features from Coursera

For universities and colleges looking to integrate Coursera content more deeply into their curriculum, Coursera
will be releasing several features to help them do so.37 The first of these features will provide universities and
colleges recommendations on which courses to offer for credit by academic discipline, allowing them to fill skills
gaps in their curriculum.

These recommendations are made based on data science-matching algorithms as well as our Skills
Transformation team’s analysis of top-rated and most popular courses, making it very easy for department heads
to seamlessly pick and choose courses that best fit their needs.

To learn more about how Coursera for Campus can help your institution achieve strategic goals like driving
student employability, please contact us.

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 27
Conclusion

Enriching existing curricula with online learning is not only vital for equipping students with job-relevant skills,
but is also what they prefer as a learning experience. A recent Cengage survey found that 68% of U.S. students38
are interested in taking courses offering a combination of in-person and online instruction. Similarly, a European
Commission’s survey found that 71% of participants think that digital learning tools and platforms work very
well.39

Traditional curricula are complex, and overhauling them is costly and time-consuming.40 By utilizing mappings,
such as the ones presented above, universities and colleges may also save time and money on course design,
implementation, and staff hiring.41

Transitioning to digital learning offers supplementary, but tangible, benefits in addition to augmenting existing
course catalogs. It can acquaint students with digital communication and project management tools such as
Zoom, Slack, and others, which many universities use, and which students will be expected to use at future jobs.
Students can also develop workplace skills relevant in today’s work environment such as online collaboration,
critical thinking, vetting online research and datasets, and communicating effectively with remote team members.

By understanding which courses and modules are trending, Coursera can help universities and colleges in
building the right coursework that prepares their students for the future of work.

Curriculum Mapping for Student Employability Advance Campus Curriculum with Blended Learning Curations 28
Endnotes
Endnotes

1. Ten Years of Digital Transformation. Simplilearn. April 2020.

2. Lack of Skills Threatens Digital Transformation Article. Gartner. July 2020.
3. COVID-19 has accelerated Digital Transformation report. Think with Google. July 2020.
4. America’s Got Talent, Just Not Enough in IT. Wall Street Journal. October 2019.
5. Organizations Are Forecast to Spend Nearly $656 Billion on Future of Work Technologies. Business Wire. June 2021.
6. Impact of COVID-19 increases urgency of digital technology investments for oil and gas; workforce skills gaps hinder ROI. E&Y. September 2020.
7. Coursera for Campus–The Unbounded University E-Book. Coursera. 2020
8. Student Perceptions of Workforce Preparedness and Career Resources. AACU. February 2018.
9. Ibid.
10. Connecting Higher Education to Workplace Readiness. University Business. October 2019.
11. QS World University Rankings Methodology. QS. 2021.
12. Closing the Skills Gap. Wiley Edu. September 2019.
13. The Next Wave of AI Disruption: Millennial and Gen Z Entrepreneurial Pioneers. Forbes. June 2020.
14. Artificial Intelligence Statistics. Oberloo. August 2020.
15. To Bot or Not to Bot Infographic. Comm 100. 2021.
16. Based on Coursera skill-to-course mappings. The skills in the Coursera Skills Taxonomy are mapped to the courses that teach them using a machine learning model trained on a data
set of university instructor and learner-labeled skill-to-course mappings. For each skill-course pair, this machine learning model outputs a score that captures how likely it is that the
skill is taught in the course. To define the set of skill-to-course tags that power this report, we tune a cutoff threshold based on expert feedback from our content strategy team.
17. Global Skills Index Report. Coursera. July 2021.
18. How much Data is created every day?. Seed Scientific. January 2021.
19. What is unstructured data and why is it so important to business? An easy explanation for anyone. Forbes. October 2019.
20. Job trend analysis marks growth of AI, data science roles. TechRepublic. March 2021.
21. Ibid.
22. Ibid.
23. 50+ Key Business Automation Statistics for 2021. Frevvo. January 2021.
24. 5 Industries Utilizing Robotics. Ohio University. February 2021.

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Endnotes (continued)

25. 27+ Robotics Industry Statistics You Should Know in 2021. TechJury. June 2021.
26. Ibid.
27. 25+ Impressive Big Data Statistics for 2021. TechJury. July 2021
28. Ibid.
29. Ibid.
30. Digital Around the World. Data Reportal. April 2021.
31. Worldwide Digital Ad Spending 2021. eMarketer. April 2021.
32. Ibid.
33. Ibid.
34. How COVID-19 has triggered a sprint toward smarter health care. E&Y. April 2021.
35. The Ultimate List of Healthcare IT Statistics for 2020. Arkenea. 2021.
36. Ibid.
37. The decision to release, and timing of any such release, of forthcoming product features is at Coursera’s sole discretion and such forthcoming features should not be relied upon
when making purchasing decisions.
38. Digital Learning Pulse Survey Results. Cengage. 2021.
39. The impact of COVID-19 on higher education. Publications Office of the European Union. March 2021.
40. Changing the curriculum is hard. So is measuring its success. The Chronicle of Higher Education. March 2018.
41. Three Major Benefits of Partnering with a Provider of e-Learning Solutions. Dexway. 2021.

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