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Chapter 7 Design Thinking Class 8

The document discusses design thinking as a process that prioritizes understanding consumer needs through empathy. It involves defining problems from the consumer's point of view, ideating solutions, prototyping potential designs, and testing them with consumers to identify areas for improvement centered on the consumer experience.

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Mohammad Ather Raza
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76 views

Chapter 7 Design Thinking Class 8

The document discusses design thinking as a process that prioritizes understanding consumer needs through empathy. It involves defining problems from the consumer's point of view, ideating solutions, prototyping potential designs, and testing them with consumers to identify areas for improvement centered on the consumer experience.

Uploaded by

Mohammad Ather Raza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Most people make the mistake of thinking design is what it looks like.

People think it’s this


veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not
what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
– Steve Jobs

Design Thinking
Design thinking is a process for solving problems by prioritizing the consumer's
needs above all else

Empathize
Design Thinking is a human-centered approach. In order to create desirable products
and services, you need to understand who your users are and what they need. Thus
it is imperative to understand what a person facing the problem is going through. In
other words, understand the pain points of the person for whom you are designing a
solution. Identify what matters to the person using techniques such as observation,
interviews, discussions etc. Design Thinkers usually refer to the person facing the
problem as the "user". Without the empathy stage, truly solving a user problem is
nearly impossible.

Define
Create a point of view based on the users need and insights. Understand all their
needs and create a problem statement that will help you to focus on developing a
solution. A good problem statement should clearly state a single pain point of the user
and contain details of the user and their needs/ preferences. Sometimes there may be
a correlation between 2 different pain points of the user.

Ideate
Ideation is the process of generating ideas to solve the identified problem of the user.
Ideation should follow after the problem statement is clearly defined. Use techniques
such as Brainstorming. Do not discourage any wild ideas while generating ideas.
Evaluating ideas follows Idea Generation. Ideation has two stages, namely Idea
Generation and Idea Evaluation.
Prototyping
After selecting an Idea, to give it some shape, you have to build a representation of
your idea. Prototype can be a sketch, a note, a non functional model or even a fully
working model!
Test
After a prototype is developed, share your prototype with the user. Observe how your
user interacts with the prototype. Gather feedback from the user and analyse the
performance of your prototype. Testing your solutions/ prototype allows you to make
improvements to your solution to better fit the user.

LET US DO

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What is Intellectual Property?


 A type of intangible property (which cannot be touched or seen)
 A product of a person’s intelligence, hard work, and skill
 Territorial (restricted to each country)
 An idea that takes actual form as a product or work

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