Scribd
Upload
35 views

Samples

The document contains SQL code to analyze digital advertising campaign performance data. It creates temporary tables to store impression and conversion data from different sources, joins the tables, and aggregates the data to calculate metrics like impressions, reach, devices, and conversions by frequency and days from first impression to conversion. The code is modified to also calculate the number of days between first impression and conversion.

Uploaded by

MadhuKumar
Copyright
© © All Rights Reserved
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
35 views

Samples

The document contains SQL code to analyze digital advertising campaign performance data. It creates temporary tables to store impression and conversion data from different sources, joins the tables, and aggregates the data to calculate metrics like impressions, reach, devices, and conversions by frequency and days from first impression to conversion. The code is modified to also calculate the number of days between first impression and conversion.

Uploaded by

MadhuKumar
Copyright
© © All Rights Reserved
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
You are on page 1/ 4

/*CASE

WHEN(creative_name like '%Video_Electronics%') then 'Video_Electronics'


WHEN(creative_name like '%Video_HomeDecor%') then 'Video_HomeDecor'
WHEN(creative_name like '%Video_Kids%') then 'Video_Kids'
WHEN(creative_name like '%Video_MenFashion%' | creative_name like
'%Video_MenFashion-1to4%' | creative_name like '%Video_MenFashion-Branding1point1%'
|
creative_name like '%Video_MenFashion-Branding1point2%' | creative_name
like '%Video_MenFashion-Onlybranding%') then 'Video_MenFashion'
WHEN(creative_name like '%Video_Mengrooming%') then 'Video_Mengrooming'
WHEN(creative_name like '%Video_Saleiscoming-1to4%' | creative_name like )
then 'Video_Saleiscoming'
WHEN(creative_name like '%Video_Saleislive%') then 'Video_Saleislive'
WHEN(creative_name like '%Video_WomenFashion%') then 'Video_WomenFashion'
END AS creative_name,*/

******************************************************************
F2C

Report Parameters
Parameter Configuration "InMobi_Campaign_ids:INT64[]:52109321
Gaming_Campaign_ids:INT64[]:52131459
XMP_Campaign_ids:INT64[]:52105406
Conversion_ids:INT64[]:12270436
Lookback_days:INT64:15"
Filtered Row Summary Configuration "impressions:SUM
unique_reach:SUM
Conversions:SUM"
Query Text "CREATE TABLE YT_Impressions AS (
SELECT
device_id_md5,
1 AS imp,
query_id.time_usec AS brand_time,
FROM adh.dv360_youtube_impressions_rdid
);

CREATE TABLE DT_Impressions AS (


SELECT
device_id_md5,
1 AS imp,
event.event_time AS brand_time,
FROM adh.dv360_dt_impressions_rdid
);

CREATE TABLE Conversions AS (


SELECT
device_id_md5,
1 AS conv,
event.event_time AS conv_time,
FROM adh.cm_dt_activities_attributed_rdid
WHERE event.activity_id IN UNNEST(@Conversion_ids)
);

CREATE TABLE Union_impressions AS (


SELECT * FROM tmp.YT_Impressions
UNION ALL
SELECT * FROM tmp.DT_Impressions
);
CREATE TABLE Overall_Impressions AS (
SELECT
device_id_md5,
SUM(imp) AS impressions_frequency,
MIN(brand_time) AS brand_time,
FROM tmp.Union_impressions
GROUP BY 1
);

CREATE TABLE Conversions_Imps AS (


SELECT
device_id_md5,
impressions_frequency,
brand_time,
conv_time,
conv,
FROM tmp.Overall_Impressions
LEFT JOIN tmp.Conversions USING(device_id_md5)
);

CREATE TABLE Time_Conversion AS (


SELECT
device_id_md5,
impressions_frequency,
CASE WHEN brand_time <= conv_time THEN conv else 0 END AS conversions,
FROM tmp.Conversions_Imps
);

SELECT
CASE WHEN impressions_frequency >=10 THEN ""10+"" ELSE
CAST(impressions_frequency AS STRING) END AS Frequency,
COUNT(DISTINCT device_id_md5) AS Reach,
SUM(impressions_frequency) AS Impressions,
COUNT(device_id_md5) AS devices,
SUM(conversions) AS conversions,
FROM tmp.Time_Conversion
GROUP BY 1"

*********************************************************************
T2C

"CREATE TABLE YT_Impressions AS (


SELECT
device_id_md5,
1 AS imp,
query_id.time_usec AS brand_time,
CAST(FORMAT_TIMESTAMP('%F', TIMESTAMP_MICROS(query_id.time_usec),
@time_zone) AS DATE) AS day_i,
FROM adh.dv360_youtube_impressions_rdid
);

CREATE TABLE DT_Impressions AS (


SELECT
device_id_md5,
1 AS imp,
event.event_time AS brand_time,
CAST(FORMAT_TIMESTAMP('%F', TIMESTAMP_MICROS(event.event_time), @time_zone)
AS DATE) AS day_i,
FROM adh.dv360_dt_impressions_rdid
);

CREATE TABLE Conversions AS (


SELECT
device_id_md5,
1 AS conv,
event.event_time AS conv_time,
CAST(FORMAT_TIMESTAMP('%F', TIMESTAMP_MICROS(event.event_time), @time_zone)
AS DATE) AS day_c,
FROM adh.cm_dt_activities_events_rdid
WHERE event.activity_id IN UNNEST(@Conversion_ids)
);

CREATE TABLE Union_impressions AS (


SELECT * FROM tmp.YT_Impressions
UNION ALL
SELECT * FROM tmp.DT_Impressions
);

CREATE TABLE Overall_Impressions AS (


SELECT
device_id_md5,
SUM(imp) AS impressions_frequency,
MIN(brand_time) AS first_impression_time,
MAX(brand_time) AS last_impression_time,
MIN(day_i) AS first_imp_day,
MAX(day_i) AS last_imp_day,
FROM tmp.Union_impressions
GROUP BY 1
);

CREATE TABLE Conversions_Imps AS (


SELECT
device_id_md5,
impressions_frequency,
first_impression_time,
last_impression_time,
first_imp_day,
last_imp_day,
conv_time,
conv,
day_c,
FROM tmp.Overall_Impressions
LEFT JOIN tmp.Conversions USING(device_id_md5)
);

CREATE TABLE Time_Conversion AS (


SELECT
device_id_md5,
impressions_frequency,
conv AS conversions,
CASE WHEN first_impression_time <= conv_time THEN conv else 0 END AS
conversions2,
#(conv_time - first_impression_time)/(1e6*60*60*24) AS Days2C,
DATE_DIFF(day_c,first_imp_day,DAY) AS Days2C,
FROM tmp.Conversions_Imps
);

SELECT
Days2C,
COUNT(DISTINCT device_id_md5) AS Reach,
SUM(impressions_frequency) AS Impressions,
COUNT(device_id_md5) AS devices,
SUM(conversions) AS conversions,
SUM(conversions2) AS conversions2,
FROM tmp.Time_Conversion
GROUP BY 1"

You might also like