West Visayas State University-Pototan Campus

POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

Outcomes-Based Education (OBE) Course Design/Syllabus in PURPOSIVE COMMUNICATION (ENG 110)

Date Revised/Enhanced: January 4, 2023

Revision: 4
I. University Vision, Mission, Core Values, and Institutional Outcomes
Vision: A research university advancing quality education towards societal transformation and global recognition.

Mission: WVSU commits to develop life-long learners empowered to generate knowledge and technology, and transform
communities as agents of change.

Core Values: Excellence Creativity and Innovation Service

Institutional Outcomes for Instruction:

Institutional Outcomes for Instruction (BOR Resolution 79-2020):
A taga-West…

Is a creative and critical thinker

Is an effective and responsible communicator
Is technologically skilled
Has the capacity to engage in research
Has teaming and collaborative skills
Is socially responsible and has strong national identity
Is globally competitive
Is self-directed, competent, and accountable professionals
Has uncompromising personal and professional ethical standards
Can utilize lifelong learning skills for personal development, excellence in professional practice, and service to others

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
1
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

II. Campus Goals:

1. Provide graduate and undergraduate education and training which meet the standards of quality and excellence; and responsive to regional,
national, and international development needs
2. Broaden the access of deserving and qualified Filipinos to higher education opportunities.
3. Enhance the dissemination of knowledge and skill through research, professional and technical instruction, and provide extension services.
4. Establish linkages with other agencies and/or institutions of higher learning, both locally and internationally pursue vigorous resource
generation activities.

College/Campus Outcomes:
A graduate of WVSU-Pototan must have:
1. manifested the knowledge, skills and attributes of global standards for leadership in the different fields of study;
2. demonstrated the ability to communicate effectively; think critically and creatively, and make informed decisions;
3. manifested the skill in the use of technology in the highest standards of professional and ethical principles;
4. demonstrated the facility in the conduct of research of international standards;
5. have strong commitment in extension and community immersion activities; and
6. lived in harmony and peace with people and environment.

III. Program/Degree: All Undergraduate Degree Programs

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
2
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

IV. General Education Outcomes: Based on CMO No. 20, s. 2013

Intellectual Competencies
a. higher level of comprehension (textual, visual)
b. proficient and effective communication (writing, speaking, and use of new technologies)
c. understanding of basic concepts across the domain of knowledge
d. critical, analytical, and creative thinking
e. application of different analytical modes (quantitative, artistic and scientific, textual and virtual, experimental, observation, etc.)
in tackling problems methodically

Personal and Civic Responsibilities

a. appreciation of the human conditions
b. capacity to personally interpret the human experience
c. ability to view the contemporary world from both Philippine and global perspective
d. self-assuredness in knowing and being Filipino
e. capacity to reflect critically on shared concerns and think of innovative, creative solutions guided by ethical standards
f. ability to reflect on moral norms/imperatives as they affect individuals and society
g. ability to appreciate and contribute to artistic beauty
h. understanding and respect for human rights
i. ability to contribute personally and meaningfully to the country’s development
Practical Skills
a. working effectively in a group
b. application of computing and information technology to assist and facilitate research
c. ability to negotiate the world of technology responsibly
d. problem-solving (including real-world problems)
e. basic work-related skills and knowledge

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
3
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

V. Course No. and Title: ENG 110/Purposive Communication

VI. School Year/Semester Offered: 2022-2023/ 2nd Semester

VII. Course Description:

Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes (CMO 20, s.
2013). It is a 3-unit course that aims to develop students’ communicative competence and enhances their cultural and intercultural
awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a
multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and focuses
on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The
knowledge, skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen
disciplines and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for
various purposes.

VIII. Course Outcomes:

Knowledge

a. describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts
b. explain how cultural and global issues affect communication
c. determine culturally appropriate terms, expressions, and images
d. evaluate multimodal texts critically to enhance receptive skills
e. summarize the principles of academic text structure

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
4
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

Skill

a. convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global settings
using appropriate registers
b. create clear, coherent, and effective communication materials
c. present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures
d. write and present academic papers using appropriate tone, style, conventions, and reference styles

Values

a. adopt cultural and intercultural awareness and sensitivity in communication of ideas

b. appreciate the differences of the varieties of spoken and written language
c. adopt awareness of audience and context in presenting ideas
d. appreciate the impact of communication on society and the world

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
5
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

IX. Course Design Matrix

DESIRED LEARNING COURSE TEXTBOOKS/ OUTCOMES- ASSESSMENT OF RESOURCE TIME

OUTCOMES (DLO) CONTENT/ REFERENCES BASED TEACHING LEARNING OUTCOMES MATERIAL/S FRAME
SUBJECT & LEARNING (ALO)
MATTER (OBTL)
Face to Remote Face Remote
Face to
Face
At end of the unit, the Unit 0 Orientation Orientation Activity Follow through Video IDs 1 week
students must have: Orientation FAQ Sheet online Activity Sheets
FAQ
consultations
• Identified, described, and Vision, Mission,
2022 WVSU
explained the vision, mission, Core Values, and
Outcomes of the Student Handbook
core values of the University and
University,
the institutional, college/campus, Bulletin of
College, Degree
degree and course outcomes Information
Program

The ENG 110

course syllabus

At the end of the unit, the Unit 1 Papilota-Diaz and 2 weeks

student must have: Communication: Palma (2020),
 described the nature, elements, definitions, Purposive

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
6
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

and functions of verbal and elements, types, Communication.

non – verbal communication in contexts, Iloilo City: WVSU
various and multicultural processes, ethics Printing Press.
contexts and principles Independent Submissions of
 determined the principles for
Reading and assigned tasks
effective oral and written Textbook
Laserna, K. (2012), Guided (short activities
communication
 pointed out the ethical Communication Activities and essays) as
issues involved in Ethics, Retrieved scheduled
Teacher-made
communication from: and online-
 recognized the importance
https://www.slides accessed
of ethics in communication
and various settings hare.net/Kitlaserna/ Powerpoint
communication- presentations
ethics

At the end of the unit, the Unit 2 Papilota-Diaz and Writing a Reaction paper Textbook 3 weeks
student must have: Communication Palma (2020), Reaction submitted, on
 defined globalization and Purposive Paper the impact of TED Talks:
 explained how cultural and Globalization: Communication. globalization on “Connected but
global issues affect History of Iloilo City: WVSU how people Alone”; Turkle,
communication and vice versa Globalization, Printing Press. communicate, Sherry.
 created clear, coherent, and Global and vice versa Connected, but
effective communication Communication alone?
materials https://www.yo
utube.com/watc
h?v=t7Xr3AsBE
Optional: Writing K4
 appreciated the impact of a Reaction Paper
communication on society and Retrieved:Janua
the world ry 20, 2018

“Wiring the

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
7
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

World for the

Global Good”
Copy of Turkle’s
speech
At the end of the unit, the Unit 3 Papilota-Diaz and Guided Submission of Textbook 3 weeks
student must have: Palma (2020), written tasks accomplished
Local and Global Speech
 recognized how diversity in Purposive written tasks
Communication Laboratory
cultures affect communication Communication. (short essays)
in Multicultural
 determined culturally Iloilo City: WVSU as scheduled
settings:
appropriate terms, expressions, Printing Press.
and images (sensitivity to Culture and Invited students/
gender, race, class, etc.) Communication, See
http://www.really- speakers from
 adopted cultural and intercultural Variation in
learn- different cultures
awareness and sensitivity in Language Use
communication of ideas english.com/langu
Films or videos
 demonstrate awareness of the a ge-register.html
showing different
challenges of intercultural speakers from
communication and the ways to
various regions
cope with them
communicating
in a multilingual
setting

At end of the unit, the students Unit 4 Papilota-Diaz and Exercises on A Critique of an Textbook 2 weeks
must have: Evaluating Palma (2020), analyzing advertisement
Purposive Speech
messages content of (print, public
 evaluated multimodal texts Communication. Laboratory
and/or images: various texts service
critically to enhance receptive Strands of Iloilo City: WVSU announcement, Authentic texts:
(listening, reading, viewing) Communication, Printing Press. campaigns etc.) print and digital
skills Interpretive ads,
 conveyed ideas through oral,

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
8
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

audio-visual, and/or web- Communication announcements

based presentations
, campaigns)
for different target
At end of the unit, the students must Unit 5 Papilota-Diaz and Independent Viewing of Textbook 3 weeks
have: Communication Palma (2020), Reading and web- based
 applied knowledge of presentation aids and Purposive Guided presentations to
media to create communication strategies using Communication. Written promote cultural Texts,
materials tools of Iloilo City: WVSU Tasks values or a video/audio
 conveyed ideas through oral, technology: Printing Press. cause-oriented clips from
audio-visual, and/or web-based Presentation activity various sources
presentations for different target Media, Text-
audiences in local and global Based Written Outputs
settings using appropriate registers (short essays,
 adopted awareness of audience Social Media etc.)
and context in presenting ideas Ethical
Production of
Considerations in
communication
Using Technology & media
materials
(Flyers,
brochures,
advertising
materials, etc.)
to be submitted
as scheduled

At the end of the unit, the Unit 6 Papilota-Diaz and Essay Essays Sample texts 3
student must have: Communicat Palma (2020), writing submitted as (inquiry letter, weeks.
ion for Purposive scheduled police reports,
 summarized the principles of various Communication. political

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
9
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

academic text structure - the purposes: Iloilo City: WVSU Independent speeches,
writing process and conventions Essay Writing, Printing Press. Reading: letters of
of various essays Speech Speech appreciation,
 created clear, coherent and Delivery Searles, G. (2014). Delivery etc.)
effective communication Workplace
materials communication: The Laptop
 presented ideas Basics.Boston: Speakers
persuasively using Allyn & Bacon, 6th Microphone/L
appropriate language ed. ap el
registers and tone Camera
 adopted awareness of Lucas, S. (2011).
audience and context in TheArtofPublic
presenting ideas Speaking.NY:
 appreciated the differences of McGraw Hill
the varieties of spoken and
written language

At the end of the examination or final Topics from References Conduct of Midterm Test Paper/Test Pencil and Paper 1 week
output, the students must have Units from Units 1-6 Examination or Booklet or Midterm Exam or
achieved 75% of 1-6 Alternative Learning Research Output its equivalent
the Midterm Examination’s or its Assessment
equivalent’s coverage

At the end of the unit, the Unit 7 Papilota-Diaz and Writing resume Resume and Textbook 3 weeks
student must have: Communication Palma (2020), and business Sample
 developed basic work-related for Purposive business letters communication
work purposes: letters Mock online job materials such
skills and knowledge Communication.
Resume and Mock online Interview
 created clear, coherent and Iloilo City: WVSU as application
job
business Printing Press. letter/resume,
effective communication interview Comment/ Short
letters, Job memos and
materials essay/opinion on

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
10
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

 presented ideas persuasively interview, Sources may vary Writing an workplace minutes
using appropriate language, Ethical TED/TEDx Talks opinion on situation
communication in Locker, K. workplace
registers, tone, facial situations
expressions and gestures the workplace Kaczmarek, S.
(2009). Business
 adopted awareness of audience
Communication:
and context in presenting ideas Building Critical
Skills. New York:
McGraw Hill
Companies, Inc.
http://www.vuu.ed
u/Uploads/files/Sa
mpleMeetingMinute
s.pdf
https://www.youtu
be.com/watch?v=M
Wj8geppyq8
At end of the unit, the students Unit 8 Papilota-Diaz and Independent Research Textbook 6 weeks
must have: Communication Palma (2020), Reading and proposal
 written and presented academic for Purposive Research https://sydney.e
papers using appropriate tone, academic Communication. du.au/students/
style, conventions and reference purposes: Iloilo City: WVSU writing/types-
styles The research Printing Press. ofacademicwritin
 adopted awareness of audience plan, g.
and context in presenting ideas Evaluating Bullock R. & Htm
 conveyed ideas through oral, sources, Goggin, M (2013).
audio-visual, and/or webbased Incorporating https://faculty.w
The Norton Field
presentations for different target source ashington.edu.ez
Guide to Writing.
audiences in local and global materials, ent/el.litn
3rd edition. WW
Research oral https://www.wz
settings using appropriate registers Norton and
presentation alk.com/present
Company

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
11
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

ation/
Sarno-Magsaho, E. webbasedpresent
(2010). Tips and ationsoft
techniques in ware.html
writing research.
Manila: Rex
Book Store
At the end of the examination or final Topics from ReferencesConduct of Final Test Paper/Test Pencil and Paper 1 week
output, the students must have Units Examination or
from Units 7-8 Booklet or Final Exam or its
achieved 75% of 7-8 Alternative Learning Research Output equivalent
the Final Examination’s or its Assessment
equivalent’s coverage
Note: This syllabus is flexible and may include additional topics and activities deemed necessary by the teacher and students.

X. Criteria for Grading

Face to Face Remote
Scores in Individual Tasks (Papers, essays, oral presentations, etc.) 40% 60%
*Scores in Group Tasks (PSA, invitations, role plays, etc.) 20%
Major Examinations or their equivalents 40% 40%
Total 100% 100%
Midterm (1/3) + Finals (2/3) = Final Grade

XI. Other Requirements

a. Observe this mechanics for all outputs (PDF or hard copy): short-sized bond paper, double spaced, 1in-margin in all

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
12
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

sides, 12 font size, Arial/Calibri font, appropriate use of bold faced or italics.
b. Use or open a WVSU Gmail account for all online submissions in Google classroom, etc.
c. Submit all requirements on time and observe academic integrity in all your tasks.

XII. Course Mapping

A. Course outcomes in congruence with General Education Outcomes and Institutional Outcomes

General Education Institutional Outcomes

Outcomes
Course
Outcomes Intellectual Personal and Civic Practical
Competencies Responsibility Skills

a b c d e f g h i j k l m n o p q r s 1 2 3 4 5 6 7 8 9 10

describe the nature, elements,

and functions of verbal and non-
1 verbal communication in various √ √ √ √ √ √
and multicultural contexts

explain how cultural and global √ √

2 √ √ √ √
issues affect communication
determine culturally √ √
√ √ √
3 appropriate terms,
expressions, and images
evaluate multimodal texts √
√ √ √ √ √
4 critically to enhance receptive
skills

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
13
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

summarize the principles of √ √

5 academic text structure

convey ideas through oral,

audio- visual, and/or web-
based presentations for √ √ √ √ √ √ √ √ √ √ √ √
6
different target audiences in
local and global settings
using appropriate registers
create clear, coherent, and √ √ √ √
7 √ √ √ √ √ √ √ √
effective communication materials
present ideas persuasively √ √ √
using appropriate language
8 √ √ √ √ √ √ √ √
registers, tone, facial
expressions, and gestures
write and present academic √ √ √
papers using appropriate tone,
9 √ √ √ √ √ √ √ √ √
style, conventions, and reference
styles
adopt cultural and intercultural √ √ √
√ √ √ √ √ √ √ √ √ √ √ √
10 awareness and sensitivity in
communication of ideas
appreciate the differences of the √ √ √
√ √ √ √ √ √ √
11 varieties of spoken and written
language
adopt awareness of √
12 √ √ √ √ √ √ √ √ √
audience and context in

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
14
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

presenting ideas
appreciate the impact of √ √ √
√ √ √ √ √ √ √ √ √ √
13 communication on society and
the world

B. Course Outcomes in relation with Teaching Learning Activities and Assessment Strategies

Teaching and Learning

Course Outcomes Activities Assessment
Strategies
1-13 Independent Reading and Guided Study Questions, Online submission of accomplished written
Activities tasks

Note: This course syllabus was originally prepared and designed by Dr. Venus Papilota-Diaz (WVSU- Main Campus) but was modified by the faculty teaching the subject in Pototan
Campus.

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
15
 West Visayas State University-Pototan Campus
POTOTAN CAMPUS
School of Education
Brgy. Cau-ayan, Pototan, Iloilo, Philippines 5008
* Trunkline: (063) (033) 529-8716 * Telefax No.: (033) 529-8716
* Website: www.wvsu.edu.ph *Email Address: [email protected]

Prepared and Designed by: VENUS PAPILOTA-DIAZ, PhD

Faculty, CAS/ ULAC Director

Modified by: MA. CECILIA P. BEATING MARILOU L. LEE ROSE JANE C. PASAPORTE

Reviewed by: STEPHEN C. PEREZ Date:_____________

Department Chair, English

Recommending Approval: ROWENA P. PENDON, EdD Date:_____________

Director, School of Education

Approved: LAURO E. ESTECOMEN, EdD Date:_____________

Director, Academic Affairs

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the
designer(s) of the syllabus must be properly acknowledged.
16