MEDIA AND INFORMATION LITERACY (1ST QUARTER)

WEEK 1 (August 30, 2022) MEDIA LITERACY

 Ability to read, analyze,
INTRODUCTION TO MEDIA AND
evaluate and produce
INFORMATION LITERACY
Objective: communication in a variety of
media forms.
 Describe nature of communication
and the concepts related to it; INFORMATION LITERACY
 Relate critical thinking with media  The ability to recognize when
and information literacy in the information is needed and to
production, consumption, and locate, evaluate, effectively use
transfer of media and information and communicate information
products by the society; and in its various formats.
 Identify the similarities and
TECHNOLOGY LITERACY
differences of media literacy,
 The ability to use digital
information literacy, technology
technology, communication
literacy.
tools or networks to locate,
evaluate, use, and create
information.
COMMUNICATION
 the act or process of using words,
sounds, signs, or behaviors to MEDIA LITERACY SKILLS CAN HELP TO:
express or exchange information 1. Develop critical thinking skills.
or to express your ideas, thought, 2. Understand how media messages
feelings, etc., to someone else. shape our culture and society.
(Merriam-Webster) 3. Identify target marketing
 the exchange of information and strategies.
the expression of feeling that can 4. Recognize what media maker
result in understanding. wants us to believe or do.
(Cambridge) 5. Name the techniques of persuasion
TRANSMISSION MODEL used.
 Laswell’s Communication Model 6. Recognize bias, spin,
(1948) misinformation, and lies.
a) WHO (sender) 7. Discover the parts of the story that
b) SAYS WHAT (message) are not being told.
c) CHANNEL (medium) 8. Evaluate media messages based on
d) TO WHOM (receiver) our experiences, skills, beliefs, and
e) WITH WHAT EFFECT values.
(feedback) 9. Create and distribute our own
media messages.
10. Advocate for media justice.
 MEDIA AND INFORMATION LITERACY (1ST QUARTER)

WHERE IS INFORMATION AVAILABLE? disability, indigenous people or

1. Libraries – most reliable ethnic minorities, should have
2. Community resources equal access to information and
3. Media – prone to fake information knowledge.
4. Special interest organizations –
groups that promote media
information for free. 10 LEVELS OF INTIMACY IN TODAY’S
COMMUNICATION
10. talking
LEARNERS WHO HAVE OBTAINED 9. video chat
TECHNOLOGICAL LITERACY ARE ABLE 8. phone
TO: 7. letter
1. Problem-solve 6. iMessage
2. Communicate 5. text message
4. email
3. Locate, use, and synthesize
3. Facebook message
information found using
2. IG message
technology 1. Twitter
4. Develop skills necessary to
function in the 21st century

WHAT IS CRITICAL THINKING?

 Critical thinking is thinking about
your thinking while you’re
thinking in order to make your
thinking better (Paul, 1992)

TO ENJOY THE BENFITS OF MEDIA AND

INFORMATION LITERACY (MIL) THE
FOLLOWING ARE REQUIRED
 Media and information literacy
should be considered as a whole
and include a combination of
competencies (knowledge, skills,
and attitudes)
 Citizens should have knowledge
about location and consumption of
information as well as about the
production of information.
 Women, men, and marginalized
groups, such as people living with
 MEDIA AND INFORMATION LITERACY (1ST QUARTER)

WEEK 2 (September 06, 2022)

EVOLUTION OF TRADITIONAL TO NEW
MEDIA
Objectives:
1. Identify traditional and new media
and their relationship
2. Editorialize the roles and functions
of media in democratic society
 DANCE – before God, dancing was
3. Recognize the latest theory on
the fundamental in temple rituals.
information media
Before the fabrication of written
Focus on: languages, dance was important
part of oral and performance in
1. Media through the age
passing the stories from one
2. Purpose of Media
generation to another.
3. Theories on Information and
Media

MEDIA THROUGH THE AGE

Pre-historic Era (200,000

BCE- 4,000 BCE)  BODY ART – a form of body
painting with clay and other innate
pigments existed in most if not all
 PETROGLYPHS – illustrations tribal cultures
created by abolishing part of a
rock surface by incising or carving
as a form of art.

Ancient Era (3000 BCE

 CAVE PAINTINGS (PARIETAL ART) – 100 CE)
– are painting drawings on cave
walls or ceiling, mainly in pre-
historic descent in Asia and  WRITING
Europe o CUNEIFROM SCRIPT –
earliest writing system,
 MEDIA AND INFORMATION LITERACY (1ST QUARTER)

identified by wedge-shaped
marks on clay tablets

 DRAMA – clearly-cut mode of

narrative, commonly fictional,
served in performances
o EGYPTAIN HIEROGLYPS – o Satire
orderly writing systems o Comedy
used by ancient Egyptians o Tragedy
that combined anagrammed
and alphabetic elements  PAPER – “paper” is papyrus,
Ancient Greek for Cyperus papyrus
plant

o ALPHABET
 Phoenician alphabet –
Proto- Canaanite
Industrial Era (1440-
alphabet for epitaphs
1890)
older than around 1050
BCE; contains 22 letters,
all consonant  PRINTING PRESS – John Stanhope;
and apparatus for administering
pressure to an inked surface
recessing upon a print

 Greeks borrowed the

Phoenician and
acclaimed it their own,
creating first “true”
alphabet where  DRY PLATES – a.k.a. gelatin
consonants are added process; an improved type of
for balance status photographic plates; invented by
Dr. Richard l. Maddox in 1871,
 MEDIA AND INFORMATION LITERACY (1ST QUARTER)

widely adopted by 1879 that the

first dry plate factory had been
established.

 FILM – a.k.a. movie, picture,

moving picture, moving-picture
show, motion picture, motion-
picture show, picture show, pic,
 TELEGRAPHY – a long distance flick (noun); a form of
broadcast of textual or symbolic entertainment that enacts a story
messages. It necessitates that by sound and a sequence of images
technique used for encoding the giving the illusion of continuous
message to be known to both movement.
sender and receiver.

 TELEPHONE – A Information Era (1906 –

telecommunication device that present)
allows many users to administer a
conversation when they are too far
to be heard.  RADIO – the technology of using
radio waves to convey
information, such as sound, by
modulating some property of
electro-magnetic energy waves
transferred through space.

 PHONOGRAPH – a.k.a. record

player; invented in 1877; a device
for power-driven recording and
reproduction of sound; an
instrument for reproducing
 TELEVISION – a
sounds by means of the vibration
telecommunication medium used
of stylus, or needle, following the
for transmitting sound and motion
groove of the rotating disc.
pictures in monochrome, or in
 MEDIA AND INFORMATION LITERACY (1ST QUARTER)

color, and in two or three

dimensions.

PURPOSE OF MEDIA
 PERSONAL COMPUTER – general-
purpose computer; its size,
TRADITIONAL VS NEW MEDIA
capabilities, and novel sale price
make it beneficial for individuals. TRADITIONAL NEW MEDIA
MEDIA
Media experience Media experience
is limited is more
interactive
One-directional Audiences are
more involved
and can send
 MOBILE PHONE - a portable
feedback
telephone which can produce or simultaneously
receive calls over a radio Sense-receptors Integrated all
frequency carrier. Most cervices are very specific aspects of old
use a cellular network manner, media
and therefore are called often as
cellular telephones or cell phones.
WHAT DOES MEDIA DO FOR US?
 Accomplishes several
rudimentary roles in society
 Can act as catalyst for our
imaginations
 A source of make-believe, and a
passage of escapism
 Can provide education and
information
 INTERNET – the worldwide  Be used to monitor
systems of unified computer government, business, and
networks that use the internet other institutions
protocol suite that links billions of
devices across the planet.
SOME THEORIES ON INFORMATION AND
MEDIA
 ALLOCUTION – one-way
distribution of information
 MEDIA AND INFORMATION LITERACY (1ST QUARTER)

through a media channel; one

party acts as an “information
provider” while the other one
acts as “information
consumer”; e.g. newscast

 CHARACTER THOERY (Erving

Goffman’s Theory)
 Protagonist – leading
and main character in
the movie.
 The Deuterogamist –
secondary including
antagonist
 The Bit Player – minor
character whose
specific background
the audience is not
aware of; extra, cameo
 The Fool – character
that uses humor to
convey messages
 MEDIA AND INFORMATION LITERACY (1ST QUARTER)

WEEK 3 (September 13, 2022)

INFORMATION LITERACY AN INFORMATION LITERATE CAN:
Role of Information Literacy 1. Use the data to achieve a particular
objective
Information Literate Skills
2. Access information ethically.
Ethical Use of Information 3. Use information lawfully.
4. Collect the data into one’s learning
Objectives:
base.
1. Define information needs, locates, 5. Make information useful and
accesses, organizes, and efficient.
communicates information
INFORMATION LITERATE REQUIRED
2. Describe the ethical use of
SKILLS
information
1. To be able to find resources.
Focus:  The knowledge to find the
appropriate time to use the
1. What is information literacy?
information, where to use,
2. Role of information literacy in the
when to access, and to know
learning process
the advantage of each
3. Skills of an information literate
information.
4. Ethical use of information
2. To be able to find information.
 The skill to search suitable
resources, and to point put
INFORMATION LITERACY important information.
 Capacity of a person, to know, a) Using URL’s book
to distinguish or identify, find, marking.
asses, and adequately use that b) Finding across multiple
information for the problem sources.
or issue. c) Understanding and
being able to locate
ROLE OF INFORMATION LITERACY IN what’s more important,
THE LEARNING PROCESS and produce an
 Means to express personal importance ranking.
ideas, develop arguments, 3. Ethically and responsible use of
refute opinions of others, information.
learn new things, or simply  To be able to understand why
identify the truth or factual information shall be used in a
evidence about a topic. responsible way, with the
 People must become versatile respect to the culture and
learners who can adapt to ethical manners of
new careers through their professionals and businesses.
own ability of learning how to
learn.
 MEDIA AND INFORMATION LITERACY (1ST QUARTER)

 To give importance to 1. Respect the author’s intentions.

confidentiality and to give It is important to never use
credit. information in a way it’s different
4. To communicate one’s from the author’s intentions.
information. 2. Do not change the author’s main
 The skill to share information idea. Although it is not always
in a way or format that is necessary to quote an entire
suited to the information, to passage to make your point, make
the aimed audience and sure that you have not changed the
situation. author’s main idea through
5. To be able to manage your selective quoting or use of ellipsis.
information. 3. Do not ignore information that
 To be able to know on how a conflicts with your thesis. It is
person is planning to keep the now ethical to prove your thesis by
acquired information, using ignoring well-known information
the most potent methods. that conflicts with or refutes it. A
6. To be able to examine results. well-argued paper confronts such
 To know the accuracy, evidence.
originality, currency, and 4. Context matters. Always be aware
importance of the of the context in which your source
information, also to give document was produced. Although
assurance that the you should keep these guidelines in
information is complete to mind when researching and writing
avoid incomplete results. your papers, you may run into a
 How to examine: few gray areas such as:
a.Check if the information is a. Texts that seemingly
appropriate to the question, contradicts their arguments.
or task given. b. Texts that contain
b. Verify the information that can be used
authenticity and source. to support a thesis not
c. Consistency of the addressed by the author.
information given.
d. The rate of having
errors in the results. DIFFERENT TYPES OF CITATION USED
FOR ETHICAL USE OF INFORMATION
 APA (American Psychological
ETHICAL USE OF INFORMATION Association)
 This includes the problems with the
intellectual property, proper use,
freedom of information, security of the
information, plagiarism.
 MEDIA AND INFORMATION LITERACY (1ST QUARTER)

 MLA (Modern Language

Association)

 CHICAGO/TURABIAN