TITLE OF MINI PROJECT

Agriculture Analysis

Submitted By- Abhishek Mishra Under the guidance of - Prof. Imad Ali

Name of Student- Abhishek Mishra Name of the Faculty - Prof. Imad Ali

Father's Name – Manoj Kumar Mishra

Batch of 2021-23 MBA

LLOYD INSTITUTE OF MANAGEMENT & TECHNOLOGY

PLOT NO 11, KNOWLEDGE PARK-2, GREATER NOIDA-201306 (UP)

 Declaration

I am Abhishek Mishra, Hereby declare that the project titled “Agriculture

Analysis” submitted in partial fulfillment for the award of degree of master of
business administration of Dr.APJ Abdul Kalam Technology University is a
bonafied record of work done by me under the guidance of Prof. Imad Ali
SIR, Lloyd Institute of Management an Technology. This report has not
previously formed the basis for the award of any degree, diploma, or similar
title of any University.
 Acknowledgements
Through this acknowledgement I express my sincere gratitude towards all those people who
helped me in this project, which has been a learning experience. I escalate a heartfelt regards to
our Institution Director Dr. Vandana Arora Sethi for giving me the essential hand in concluding
this work.
This space wouldn’t be enough to extend my warm gratitude towards my project guide Prof.
Himanshu Goel for her efforts in coordinating with my work and guiding in right direction. It
would be injustice to proceed without acknowledging those vital supports I received from my
beloved friends, without whom I would have been half done. I also use this space to offer my
sincere love to my parents and all others who had been there, helping me walk through this work.
S.NO. TITLES PAGE NO.

1. Introduction
Aims
2.
3. Long term goal

4. Marketing mix

5. Segmentation, Targeting and Positioning

6. Innovation

7. Scope

8. Arrange Finance

9. Three F Model

10. Descriptions

11. Conclusion
 Introduction

To create electronic platforms to sell the agricultural goods to the farmer and motivate them to
do organic farming and solve the problems related to farming with the help of experts .Increase
the market size to digital . Providing transportation service to deliverd the goods .Update to
farmers to different kind of insurance scheme . Promote to do organic farming. To provide
wheather information so that they can arrange crop protection and providing current rate of
mandies so they can receive best price for their E-learning to the farmers related to planting,
cultivation, prestiside and according to the need.
Aims-

The main objective of Department of agriculture is to give pace to the growth rate of
agriculture development and crop production and productivity which will strengthen the
economic status of the farmers and uplift their life-style.

The ultimate aim of agricultural development is to increase food security

-To promote the development of a viable farming industry in order to

-Improve rural community’s standard of living and

–Enhance rural farming -To focus on quality control of different farms inputs which are
necessary for farm productions. -providing transportation facility

- To convince the farmers to do organic farming.

-Increase the overall production of farming

- Providing facilities of expert

Long term goal-

Sustainable agriculture is a type of agriculture that focuses on producing long- term

crops and livestock while having minimal effects on the environment. ...
Sustainable agriculture also focuses on maintaining economic stability of farms and
helping farmers improve their techniques and quality of life.

• Use of water efficient technology in irrigation such as Drip irrigation and Sprinkler
irrigation

• Use of HYV seeds to increase productivity

• Use of biotechnology in GM crops such as BT-cotton and BT-brinjal .

• Soil health card can be used as determinitic factor in fertilizer decision . It will improve
the qualirty of soil

• Avoid soil erosion through varous methods like - contor binding and terracing which will
help in agriculture failure

• To consider discuss, provide advice and articulate the farmers needs, desires, aspirations,
problems and views on issues.

• To advance the interests of agriculture by encouraging conservation of natural resources

such as water, soil, vegetation and wildlife.

• To promote the export or sales of any agricultural products by any means, including
advertising and market research
ADVERTISING TO PROMOTE AGRICULTURE PRODUCTS

1) Build your Brand

Brand image is everything. When it comes to selling your products online be so good that your
customers can't ignore you. Create something unique or something better than the existing trend
and eventually build your brand. Your customers will make an instant opinion when they see
your website for the first time, so it has to be exemplary.
The website will be your permanent representation and eventually will help you fetch customers
for you. Be passionate about your products and eventually the traffic to your website will grow
and you will have several loyal customers that will help spread the word about your brand.
 2) Use the Power of Social Media

According to a recent study, over 2.5 billion people are on social media, making it the busiest
platform in the world. Social Media Marketing can play a key role in building your business.
Set up a Face book Page, post often and invite people with similar interests to engage in your
page. Get to know about the influential tweeters and Instagram trendsetters - make connections
with them, let them know about your products.
Post about your products on Reedit and Tumble. People will start posting about you and spread
the word about your business. You might find that all you are doing is just most of time in social
media marketing but compared to pitching your posts and paying for ads, its lot less expensive
and fun way to perform marketing.

3) Be Specific and Expressive

When describing about your products and posting images alongside, be more descriptive and
accurate. Unclear images of the products and very less description can let down the customer.
The more information you present, the better. If you can showcase your brand in more
interesting way then that's even better.
Use well-lit, high resolution, appealing photos to showcase your products. That's the only way
for customers to know exactly what they're getting.

4) Initiate supplement sales

The advantage of using online marketing is, farmers can now use extra sales. Instead of facing
loss while selling products like cheese or fruits in person, agriculturalists can supplement their
sales. Currently, customers can place bulk orders and pick up their products from the respective
farms later. Also, farmers can sell products to restaurants or high-profile eateries, chefs, etc. on
wholesale rates. This enables easy-profit to farmers.

5) Have an Amazing Customer Service

The most important thing in any type of business is to retain its customers and keep
happy, and best way to do this is by providing exceptional service. When you get your
business online, customers can contact at any moment and you should be ready
to respond in most friendly and efficient manner.
So focus upon the customer service as that's the most important part that reflects on
your business.
Now, that the tips have been covered, know the things to consider before selling
agricultural products online.
4P’S Marketing -

The marketing mix and the 4Ps of marketing are often used as synonyms for one another. In fact,
they are not necessarily the same thing.

"Marketing mix" is a general phrase used to describe the different kinds of choices organizations
have to make in the whole process of bringing a product or service to market. The 4Ps is one way
– probably the best-known way – of defining the marketing mix, and was first expressed in 1960
by E. J. McCarthy in his book, "Basic-marketing of Managerial Approach”

The 4Ps are:

• Product (or Service).

• Place.

• Price.

• Promotion.

A good way to understand the 4Ps is by the questions that you need to ask to define your
marketing mix. Here are some questions that will help you understand and define each of the
four elements:
PRODUCT:-

A product refers to any item that intends to satisfy the needs and wants of a target customer. It
can be a tangible good, such a clothing item or piece of software, or intangible, like a service or
experience (think legal services or a cruise).

Marketers must always have a clear concept of what their products stand for, and what
differentiates them from the competition, before they can be marketed successfully. Today, the
internet can be considered either the medium for purchase, via e-commerce, or the product itself,
such as a social media service. Because of this, it’s vital that marketers fully understand the
product they are selling, how it meets the needs of their target customer, and what makes their
product stand above the competition.

PRODUCTS:-

1. COMMERCIAL CROPS:

2. VEGETABLES FARMING:-

Bean, cabbage, carrot, leek, pea, peeper, radish, spinach, and onions.

3.FRUITS :- . Apple, orange, banana, dragon fruit, blueberries, cherries fig, grapefruit, ,guava
,etc

4.MUSHROOM FARMING:- White button mushroom , oyster mushroom,

Enzi mushroom, Portobello mushroom, health benefits mushroomed..

5. SUSTAINABLE AGRICULTURE Innovation:-

1-Field crop farming

2- Nursery operation

PRICE:-

First comes the product, and immediately after comes a determination of its value among target
audiences. Pricing strategy is an art and a science, in that it involves both market data and careful
calculations, as well as skillfully balancing between pricing that is too high or too low, and
understanding how skewing either way might damage the brand.

Price not only refers to the monetary value of a product, but also the time or effort the customer
is willing to expend to acquire it. Determining this will be a critical factor in revenue for the
brand as it will impact profit, supply, demand, and how much marketers should spend on a
promotion or marketing strategy. This, in and of itself, is why this ‘P’ is one of the most
important. If a product is priced too high or too low, the product – and brand – could fail.

PLACE:-

The internet age has introduced new challenges when it comes to reaching your customers. Place
refers to providing customers access to the product, and it also calls into play convenience for the
customer. Marketing, through digital means or otherwise, is about putting the right product, in
the right place, at the right price, at the right time, in front of the customer.

Even though transactions with your company may take place exclusively in-store or online,
customers likely interact with your brand or your specific products in a variety of places. It’s
important to consider how each of these places influences the overall customer experience.

PROMOTION:-

Now, how to make an audience aware of the product? Within the framework of the four Ps,
promotion refers primarily to marketing communications.

These communications use channels such as public relations, advertising, direct marketing, email
marketing, social media marketing, or sales promotions; think of it as any way marketers
disseminate relevant product information to their target customers.

Promotion is the area that has arguably seen the greatest growth and change as a result
of the digital age. With the exceptional access offered by B2C marketing solutions, marketers can
now promote products easier, more effectively, and with more personalization than ever before,
thus leading to greater outcomes and ever-increasing expectations.
Segmentation and Targeting

Segmentation:-

A market segment is a group of people who share one or more common characteristics, lumped
together for marketing purposes..... Marketing professionals approach
each segment differently, after fully understanding the needs, lifestyles, demographics, and
personality of the target consumer.

Market segmentation is most important to determining the target strategy. Top mart offer a wide
range of product, and for successfully exploiting more then one segment required at a time.
Behavioral and Psychographic are the segmentation strategies can use by Top mart to segment
the market .Top mart is need to position himself as a trustworthy and customer friendly E-
commerce brand.
Targeting:-

" 'Targeting' means that a player takes aim at an opponent for purposes of attacking with
forcible contact that goes beyond making a legal tackle or a legal block or playing the ball."
The targeting rule was developed as a player safety measure.

Top mart deal in no. of product that the customer of each product are different . The main
Targeting market of top mart is firms who use agriculture product as a raw material for further
processing. Top mart deal with product marketing to reach the targeting customer.

Positioning

Market Positioning refers to the ability to influence consumer perception. Competitive

advantages allow a company to achieve regarding a brand or product relative to competitors. The
objective of market positioning is to establish the image or identity of a brand.
INNOVATION:-

At the time of expansion, we will add a new business line, in which we will add a part of
horticulture

1. Field crop farming

2. Nursary operations

In which good quality grown in organic farming .Within this, farmers will be able to directly sell
goods to those people who needs vegetables in bulk quantity with quality like restaurants, food
corner, hostels etc.
SCOPE

1. Massive share in employment and substantial share in GDP

more than half of India's workforce is engaged in agriculture with substantial participation from
rural and unskilled labor. Agriculture helps in absorbing surplus labor created in the country. The
share of Agriculture to GDP is 14% with massive space to improve.

2. Massive opportunities in horticulture, fisheries, dairy farming, etc.

Already India is the biggest producer and consumer of milk but still, there is substantial scope of
improvement in terms of scientific rearing, checking adulteration, etc. In fisheries, India is
blessed with a huge coastline, also inland fishing is increasing in scale and size. Other ventures
like horticulture, floriculture, bamboo planting can be very profitable as India has a huge market.

3.Strategic & essential to India's autonomy

In the late 60's India went through a series of famines and it lead to a food crisis in the country,
making us dependent on foreign countries. In times of self-dependence, it is essential that
India produces enough for feeding its own 1 billion-plus citizens

4. Boost to the manufacturing sector

Tractors, Fertilizers, seeds, other farmer equipment provide much-needed demand to India's
manufacturing industry, without a vibrant and growing agriculture sector, these manufactures
will face huge operational losses, and further, aggravate India's economic woes

5. Processing and export opportunities

Less than 20% of India's agriculture produced is processed, this leads to significant loss of value
for the farmers. If this agriculture produce is amply processed massive markets in Arab countries
can be profitably exploited.

6. New products and new consumers

By moving away from traditional crops like wheat and rice and adopting newer crops, Indian
farmers can benefit immensely from the rapidly growing and prosperous urban Indian consumer.
This consumer is willingly to buy organic and unique products at higher prices
 Characteristics of
Investment Equity Financing Debt Financing Grants

There is no component of Invested Funds to be There is no component of

repayment of the invested repaid within a stipulated repayment of the invested
Nature funds. time frame with interest funds

Risk Factor for the

Risk factor for the investor is investor is lower as he There is no risk factor for the
higher as he has no guarantee generally has collateral startup as no collateral is
Risk against his investment against his investment involved

More pressure for

Less pressure for startups to startups to adhere to
adhere to a repayment timeline repayment timeline and No pressure for repayment
but added pressure from as a result more pressure as grants are a form of
Pressure for investors to achieve growth to generate cash flows to monetary support provided
Repayment targets meet interest repayments for a specific purpose

Return to Investor Capital growth for investors Interest payments No Return

Equity Fund Investors usually Debt Fund have very less

Involvement in prefer to involve themselves in involvement in decision No direct involvement in
Decisions decision making process making decision making

Banks, Non-Banking
Financial Institutions,
Angel Investors, Self-financing, Government Loan Central Government, State
Family and Friends, Venture Schemes (CGTMSE, Governments, Corporate
Capitalists, Crowd Funding, Mudra Loan, Standup Challenges, Grant Programs
Sources Incubators/Accelerators India) of Private Entities
Three F Model:-

In the startup time we'll use 3F strategy, it means

F:- Family

F:- Friends

F:- Fools

- In the early stage of startup there is only one source available for any startupa which is
"Angel investors". They are ready to invest in a good project. It helps you in your starting time
and takes some share in the business. In the growth stage. "venture capital” is best way to
acquire money for business . They work on high risk and they help to expand your business
This is electronic platform and purchase the agriculture goods and service.

Increase the market size to going digital.

Providing transportation service to delivered the goods.

Update the farmers to different kind of insurance scheme.

Convince to the farmers to do organic farming.

To provide whether information so that they can arrange crop protection and

Providing current rate of Mandies so they so they can receive best price for their agriculture
goods.

Providing E-learning to the farmers related to planning , cultivation, pesticides and counting to
the need.
 Top Mart an electronic platform to sell the agriculture products and service. Top mart promote
farmers to do organic farming and avoid the uses of chemicals fertilizer. Regarding this top mart
also provide the experts facilities to the farmers related to the farming .

Top mart remove the brokers, middlemen who purchased agriculture products from farmers in
low rate and sell to the big firms in high price. Top mart connects farmers directly to the firms
and end consumers.

Top mart offer wide range of product, so it can not be possible to divide product in the one
segment. The multi-product segmentation required to best possible use of resources.

Top mart has to position himself as a trustworthy and customer-friendly and ecommerce brand.