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Professional Certificate Program in

DIGITAL
TRANSFORMATION

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Table of Contents
About the Professional Certificate Program in Digital Transformation 3

Key Features of the Program 4

About Purdue University 5

About Simplilearn 6

Program Eligibility Criteria and Application Process 7

Talk to an Admissions Counselor 8

Learning Path Visualization 9

Program Outcomes 10

Who Should Enroll in This Program? 11

Courses

Step 1 - Digital Disruption & Strategies for a Digital Transformation 12

Step 2 - Design Thinking 13

Step 3 - Agile Business Transformation 14

Step 4 - Marketing for the Digital Age 15

Step 5 - Digital Leadership 16

Step 6 - Capstone Project 17

Electives 18

Certificate 19

Program Endorser 20

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About the Professional

Certificate Program in
Digital Transformation
This Professional Certificate Program in Digital Transformation will
focus on the critical aspects of building a digital-ready business -
understanding and leveraging the drivers of transformation to create
a digital business strategy and providing effective leadership to help
the organization navigate through the digital disruption.

In collaboration with Purdue University, this program provides

you with a deep understanding needed to spot the opportunities
for disruption in your industry. You gain the framework to build
a disruptive digital business model driven by a customer-centric
product and the toolkit to create a winning marketing strategy in
a digitally disrupted world. You also learn how to lead yourself,
your team, and your organization successfully through a massive
transformational change.

This Digital Transformation program blends together online self-

paced videos that teach you the concepts and frameworks, live
virtual classes that provide context and industry examples, and
hands-on mid-cohort and capstone projects that help you apply your
skills in context and crystallize your learnings. Moreover, you also
gain a whole new perspective of digital transformation via the live
online masterclasses delivered by top faculty members of Purdue
University, where you learn about industry advancements and
modern digital transformation tools.

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Key Features of the Program

Certificate from Simplilearn Become eligible to be part Joint KPMG in india

in collaboration with of the Purdue University -Simplilearn Professional
Purdue University Alumni Association Certificate

Interactive peer Master Classes Real-world capstone

learning through group delivered by Purdue projects and mentoring
projects and discussions faculty by experts

8X higher live interaction Enrollment in

with live online classes by Simplilearn’s JobAssist
industry experts <<only for India>>

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About Purdue University

Purdue University is a top public research institution developing practical solutions to today’s
toughest challenges. Ranked the No. 5 Most Innovative University in the United States by U.S.
News & World Report, Purdue delivers world-changing research and out-of-the-world discovery.
Committed to hands-on and online, real-world learning, Purdue offers a transformative
education to all.

Upon completing this program, you will:

Certificate from Simplilearn in collaboration with Purdue University

Become eligible to be part of the Purdue University Alumni Association

Master Classes delivered by Purdue faculty

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About Simplilearn
Simplilearn is the world’s #1 online bootcamp provider that enables learners through rigorous
and highly specialized professional training programs. We focus on emerging technologies
and processes that transform the digital world at a fraction of the cost and time as traditional
approaches. We have helped over a million professionals and 2,000 corporate training
organizations with our award-winning programs to achieve their career and business goals.

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Program Eligibility Criteria and

Application Process
If you wish to enroll in the Professional Certificate Program in Digital Transformation, we
request you to apply for admission.

Eligibility Criteria

For admission to this Digital Transformation program, you must possess at least one of the
first two criteria below:

At least five years of experience

A Bachelor’s degree in any discipline

A strategy or general management background is desirable but not required.

Application Process

The application process consists of three simple steps.

STEP 1 STEP 2 STEP 3

SUBMIT AN APPLICATION ADMISSION
APPLICATION REVIEW

Complete the application and A panel of admissions counselors You will receive an offer of
include a brief statement of will review your application admission after your application
purpose. The latter informs and statement of purpose to is reviewed and accepted. You can
our admissions counselors why determine whether you qualify accept this offer by paying the
you’re interested and qualified for acceptance. program fee.
for the program.

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Talk to an Admissions Counselor

We have a team of dedicated admissions counselors to help guide you through the application
process and related matters. They are available to:

Address questions related to the application

Provide information on financial aid (if required)

Give you a better understanding of the program and answer your queries (if any)

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Learning Path

Digital Disruption & Strategies for

a Digital Transformation

Design Thinking Agile Business

Transformation

Digital Leadership Marketing for the Digital Age

Digital Transformation
Capstone

Electives
AWS Technical Essentials
Introduction to Big Data and Hadoop
Introduction to IoT
PGP Certificate
Introduction to
Artificial Intelligence Course

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Program Outcomes
At the end of this Professional Certificate Program in Digital
Transformation, you will:

Learn about the elements and examples of digital

disruption

Explore the transformative potential of disruptive

technologies such as Artificial Intelligence, the Internet of
Things, Big Data, and many more

Develop a digital business model and refine it in stages

Develop an innovative customer-centric product or service

that can be at the center of your business model

Build an agile organization that can support the execution

of your digital transformation vision

Foster an agile culture to meet the needs of a rapidly

evolving business landscape

Chart a new path to purchase for a digitally savvy customer

Learn to use the most effective digital marketing tools

and develop a marketing strategy for a digitally disrupted
marketplace

Explore the possibilities data can bring and acquire the

know-how to use data as a strategic asset in your digital
transformation plan

Lead the disruptive change through the personal, team, and

organizational leadership

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Who Should Enroll in this

Program?
The program is best suited for individuals seeking the following careers:

Strategists such as CXOs, Partners, and Principals who would like to create digital as a
business strategy and drive the transformation to build value from new opportunities by
innovative use of data and technology

Implementers such as Program/Product Managers who aim to translate a digital

transformation strategy to innovative business models to address underserved markets

Technologists such as Business/Solution Architects and Technical Leads looking to design

technology systems with pronounced business value or reorient business processes for
higher business impact and reach

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Digital Disruption & Strategies 2

for a Digital Transformation 3

4
Begin by understanding the elements and impact of disruption and how to spot disruption in
5
any industry. Understand the underlying patterns of successful digital disruptors. Learn how
disruptive technologies such as AI and IoT can transform the business landscape. And finally, 6
build a digital business model to exploit the opportunity you have spotted.

Key Learning Objectives

Build a deep understanding of disruption and exemplify it with recognizing how
disruption differs from incremental innovation

Analyze the impact of digital disruption on business, technology, industry, and society

Understand the application of technologies (like Big Data, AI, Blockchain, Internet of
Things, Robotics and Automation, Cloud, and DevOps) and their impact on a business

Apply the steps of identifying a business model as a prerequisite to business planning

Course curriculum

Lesson 01 - Deep-dive into Digital Disruption

Lesson 02 - Disruptive Technologies & Their Transformation Potential

Lesson 03 - Developing a Digital Business Model

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2
Design Thinking
3
Master design thinking as a tool for strategic product and service innovation. In this course, 4
identify and pursue an innovation opportunity, exploit the human-centered design framework
to develop products and services that are desirable, viable, and feasible. Take away many
5
practical tools and templates of innovation with you. 6

Key Learning Objectives

Understand the meaning of design thinking and how it is relevant to real-world situations

Study how design thinking evolved as a concept and how it upends the traditional
approach of viewing products, services, strategy, and UX

Learn the steps involved in design thinking

Map user journeys to derive insights from requirement gathering

Course curriculum

Lesson 01 - An Introduction to Design Thinking

Lesson 02 - Empathy: Begin with the User in Mind

Lesson 03 - Define: Finding the Innovation Opportunity

Lesson 04 - Ideate: Brainstorming without boundaries

Lesson 05 - Prototype: The minimum viable solution

Lesson 06 - Test, Iterate, & Implement: Prototype to Product

Lesson 07 - Design Project

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Agile Business Transformation 2
3
Learn how the agile business model differs from traditional business models, understand the
nuances, and also explore its benefits. Create a blueprint and roadmap for an agile business
4
transformation that can successfully support a business transformation. Build your own agile 5
playbook and understand what it takes to become a successful Agile leader.
6

Key Learning Objectives

Understand the need for an agile system, and perceive its benefits

Learn the dimensions of agile transformation, and see how agile differs from lean

Gauge where one’s organization stands on an agile barometer, and enable it for an agile
transformation

Create an agile playbook for reference and to educate new adopters

Build and nurture scalable, agile processes and teams

Course curriculum

Lesson 01 - Introduction to Agile

Lesson 02 - Blueprint of Agile Transformation

Lesson 03 - Roadmap of Agile Transformation

Lesson 04 - Agile Culture & Leadership

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Marketing for the Digital Age 2

3
Understand a digital-native customer’s path to purchase. Gain the practical tools and
4
framework to reach, engage, and deliver value to your customers in a digital world. Define a
comprehensive digital marketing strategy and develop a media buying plan to help your digital 5
business model succeed.
6

Key Learning Objectives

Understand and appreciate the role of strategic marketing

Develop a content strategy for the digital consumer journey

Develop a media planning & buying strategy

Create human-centered digital marketing campaigns, and run them the agile way.

Set up a data-driven framework to measure the ROI of the marketing campaigns

Future-proof your marketing strategy with an AI-fortified action plan

Course curriculum
Lesson 1 - Strategic Marketing: A New Paradigm

Lesson 2 - Content Strategy for the Digital Consumer Journey

Lesson 3 - Human-Centered Digital Marketing

Lesson 4 - Media Planning & Buying Strategy

Lesson 5 - Data and Technology Driven Marketing

Lesson 6 - Agile Marketing

Lesson 7 - AI-powered Marketing

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Digital Leadership 2
3
With this course you will learn to identify the barriers to a successful transformation effort.
Understand the rules of personal leadership, gain the know-how to build and lead teams to
4
success, and drive a culture of innovation at an organizational level. Provide essential digital 5
leadership to lead your organization through disruptive changes.
6

Key Learning Objectives

Understand the levers of change and apply personal leadership to effect change and
manage expectations

Understand how personal leadership may be translated to team and organizational

leadership by instituting holistic approaches

Drive disruptive change by imbibing the traits of a digital leader

Overcome the critical challenges in the path to digital transformation

Course curriculum

Lesson 01 - Understanding Change

Lesson 02 - Personal Leadership

Lesson 03 - Team Leadership

Lesson 04 - Organizational Leadership

Lesson 05 - Leading Disruptive Change

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Capstone Project 2
3
The Digital Business Model Capstone project will allow you to apply the concepts, frameworks,
and tools learned during this program to create a real-world business transformation strategy.
4
As part of the capstone, you will undertake four related activities that include identifying an 5
area of potential disruption in the industry of your choice, come up with a disruptive idea
with significant economic impact, create a product or service to capitalize on the economic 6
opportunity, and finally create a business model and a go-to-market strategy for the new
product.

Academic Masterclasses in
Digital Transformation -
Purdue University
Attend online interactive masterclasses conducted by the renowned faculty members from
Purdue University and discover stellar viewpoints on managing digital businesses that will make
you much more effective at leading Digital Transformation in organizational contexts.

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Electives
AWS Technical Essentials
This course will introduce you to the fundamentals of the
Amazon Web Services (AWS) cloud platform and ensure that
you are fully proficient in identifying AWS terminologies,
concepts, benefits, and deployment options to meet your
business requirements.

Introduction to Big Data and Hadoop

Step into the world of Big Data with an introduction to Hadoop
and its ecosystem components.

Introduction to IoT
Get a glimpse into the ever-growing field of IoT, a technology
that allows the intelligent exchange of data among a network of
internet-connected objects.

Introduction to Artificial Intelligence

Course
This course is designed to help learners decode the mystery
of artificial intelligence and its business applications. This AI
for beginners course provides an overview of AI concepts and
workflows, machine learning, deep learning, and performance
metrics.

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Certificate

In collaboration with:

This is to certify that

John Doe
has successfully completed the
PROFESSIONAL CERTIFICATE PROGRAM
IN DIGITAL TRANSFORMATION
on 9th February 2022

Gary R Bertoline Krishna Kumar

Senior Vice President for Purdue Online CEO, Simplilearn
& Learning Innovation

This is to certify that

John Doe
has successfully completed the
PROFESSIONAL CERTIFICATE PROGRAM
IN DIGITAL TRANSFORMATION
on 14th April 2021

Krishna Kumar Dr. K.K Raman

CEO, Simplilearn Partner, Management Consulting
KPMG in India

Upon completion of the Professional Certificate Program in Digital Transformation, you will
receive a certificate from Simplilearn and Purdue University. You will also receive certificates
from Simplilearn for all courses in the learning path.

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Program Endorsers

Professor Sorin Adam Matei

Associate Dean of Research and Professor of
Communication, Purdue University

Prof. Matei researches digital knowledge creation and

teaches various topics including human-AI/technology
interaction, ethics, and strategies of AI and Data
technologies. He leads many international research projects,
including training & education in collaboration with Google
News Lab.

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USA
Simplilearn Americas, Inc.
201 Spear Street, Suite 1100, San Francisco, CA 94105
United States
Phone No: +1-844-532-7688

INDIA
Simplilearn Solutions Pvt Ltd.
# 53/1 C, HSR Layout
Bangalore - 560102
Call us at: 1800-212-7688

www.simplilearn.com

Disclaimer: All programs are offered on a non-credit basis and are not transferable to a degree.