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DR Muhammad Farooq Entreprenurship Course Outline

This document outlines an entrepreneurship course taught by Dr. Muhammad Farooq at Emerson University in Multan, Pakistan. The 3 credit, 16 week course aims to teach students how to start new businesses and grow existing ones by converting ideas into real businesses. Students will analyze case studies of local and global companies, and learn critical thinking, risk-taking, and innovation. The course objectives are to help students develop business ideas, conduct market research, analyze strengths/weaknesses of ideas and competition, and write/defend business plans to obtain funding. Topics covered include components of business plans, market research, strategy development, innovation, assessing ventures, and strategic/financial growth. Students will complete a final project to

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45 views2 pages

DR Muhammad Farooq Entreprenurship Course Outline

This document outlines an entrepreneurship course taught by Dr. Muhammad Farooq at Emerson University in Multan, Pakistan. The 3 credit, 16 week course aims to teach students how to start new businesses and grow existing ones by converting ideas into real businesses. Students will analyze case studies of local and global companies, and learn critical thinking, risk-taking, and innovation. The course objectives are to help students develop business ideas, conduct market research, analyze strengths/weaknesses of ideas and competition, and write/defend business plans to obtain funding. Topics covered include components of business plans, market research, strategy development, innovation, assessing ventures, and strategic/financial growth. Students will complete a final project to

Uploaded by

Delta Gaming
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Entrepreneurship course outline by Dr.

Muhammad Farooq
Department of Management Sciences Emerson Univeristy Emerson University, Multan

Entrepreneurship
Credit Hours: 3 (3-0)

Course Description and Objectives


Course is abut learning to start a new business, growing an established
business. It is about learning how ideas are converted in real business . Course
focus is on increasing the critical thinking, risk taking and innovation approach
of students. Different case studies global and local (particularly in context of
Pakistan and Multan) will be discussed to increase the students interest in the
field of entrepreneurship.
Entrepreneurship is critical to the prosperity of a nation. It is one of the most
essential economic development inputs. An entrepreneur is defined as a
person who possesses the initiative, talent, and drive to start his or her own firm
or enterprise and who strives for great accomplishments.
Economists define entrepreneurship as a mix of invention and risk taking. When
such activity flourishes, substantial growth rates are reached, and opportunities
are made available to all sectors of society, including the impoverished. The
latter profit from economic development and job creation, as well as from
chances for entrepreneurship. The government's overbearing influence in the
marketplace greatly limits innovation and risk-taking in Pakistan.
Entrepreneurship has been misdirected to seeking government favours from
the early days of planning, when protection and subsidy policies chose market
winners. Government economic policy also aims to foster development via a
‘mercantilist' strategy in which domestic trade is severely controlled due to
neglect. This sector either employs or provides entrepreneurial chances to most
of the poor. As a result, deregulating this sector might be a top focus in an anti-
poverty policy.

Learning Objectives
After completing this course students of Emerson univeristy Multan will be able
to (Insha Allah)
1- Develop an idea of a new business.
2- Conduct marketing research and collect marketing intelligence about
a new startup.
3- Do SWOT analysis of own ideas.
4- Do SWOT analysis of competition.
5- Understand marketing positioning customer segmentation.
6- Understand strategy, pricing and brand creation for a business.
7- Plan for execution of a business idea
8- Write a business plan.
9- Defend a business plan.
Entrepreneurship course outline by Dr. Muhammad Farooq
Department of Management Sciences Emerson Univeristy Emerson University, Multan

10- Apply to private and public organization for funding of ideas/ startups.
11- Identify and understand local and global entrepreneurship policies.
12- Identify and connect with entrepreneurial organizations and association
(both local and international)

Course Outline Week Wise


First 45 minutes of the class will be about learning, Dr. Muhammad Farooq will
discussed the shared content of lecture with students (The lecture will be
shared one day before the class, so that students learn and go through the
project.
Last 45 minutes of the class will on discussion of entrepreneurial opportunities
in Pakistan blended learning, practical approaches

Week Course Content and class time division

Week 1 Entrepreneurship an evolving concept, course Objectives,


Introduction of skills students are expected to learn.

Week 2 Understanding of business plan, key components of


business
Week 3 Writing of a business plan portfolio composition
Week 4 Writing of a business plan Market Overview
Week 5 Market Research for a new business
Week 6 Market Intelligence for a new business
Week 7 SWOT Analysis of Own Business Ideas and competition
Week 8 Strategy development of business, action strategy, pricing
strategy, sales strategy
Week 9 Understanding Strategic Issues in business plan
Week 10 Understanding entrepreneurial perspective for individuals
and organizations
Week 11 Innovation the creative pursuit of ideas
Week 12 Pathways to entrepreneurial venture
Week 13 Assessment of entrepreneurial venture
Week 14 Marketing Challenges of entrepreneurial venture
Week 15 Strategic and financial entrepreneurial growth
Week 16 Concluding lecture and students project

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