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Dan Henry:
I'm sorry if I sound rushed, but I want to make sure you're in exactly the right place. You're about to see
over the shoulder of exactly how I sold over $10 million worth of my own digital products, that means
online courses, coaching, masterminds, and yes, software, and I did it with a single very simple funnel.
Now, I'm in my Stripe account right now. There's $8.48 million right here in Stripe. We switched to
Authorize.Net in April of 2020, and we've done several more million on PayPal, Authorize.Net, and even
some wires.

Dan Henry:
I'm just showing you this because I want you to understand that what I'm about to tell you is valuable
because it's exactly how I was able to grow this company and this revenue. But more importantly, I'm
going to show you how to do this for a new or existing business. On top of that, we've been able to
consistently hit these numbers over the past four years regardless of Facebook changes, coronaviruses.
We're able to consistently hit these numbers by sticking to the principles I'm about to show you. Now,
this applies to you if you have a new or existing business.

Dan Henry:
If you're wondering if what I'm about to teach you only applies to me, I can promise you that if you
follow these principles, they will help you grow any business. Like my client, Andy here, who as you can
see by this graph, he joined and his revenue skyrocketed almost immediately and continued on. And he
is actually now at $160,000 per month, as well as Steven here. As you can see, his revenue spiked as
soon as he joined our program and became a client. And Mark here who was able to hit his first $50,000
month by, again, becoming our client and allowing us to help him implement the strategies I'm about to
teach you.

Dan Henry:
So obviously I'd like you to become one of our clients as well. So if after you watch this video you got a
lot of value and you feel that these things can help your business, I'll give you a link where you can book
a call to talk to my team and see if we are a good fit to work together. Now, who is me? Who am I? My
name is Dan Henry, and I'm pretty sure you don't care about my rags to riches story, or the fact that I
used to be a pizza boy and now I'm wealthy, or my favorite TV show or hobbies. If you really care, you
can go on our website and check out my about section.

Dan Henry:
But what you really should care about, you should care about the fact that I've spent over $5 million on
my own business, Facebook, YouTube Ads, and organic marketing, and I've grown an eight figure
business. And you're learning from someone with that experience. The experience of spending my own
money, not someone else's. And while today I currently do have a very large social media following, I
promise you that when I got started and made my very first million, your dog probably had more social
media followers than me. What really matters is how much I spent and how much I made, what I put in
my pocket. I'm all about profit, not gross sales.

Dan Henry:
That's why my first year in business, I was able to buy my dream home, and it was because I wasn't
trying to be famous. I wasn't trying to create the next Apple. I was trying to help people while keeping

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my business lean and mean at the same time and making as much profit as I could. Now to be totally
transparent about some of the case studies and results you're going to see in this video, these people
either had an existing business when they started working with me or they went all in on starting their
business. These are not wannabe entrepreneurs. Just to be clear, these are great results, but they're
results from people who took this super seriously.

Dan Henry:
If you're a beginner and you're just starting out and you've never built a business before, this likely
won't work for you. The people in these case studies spend money on their business. They spend money
on Facebook Ads. They spend money on YouTube Ads. They spend money on software for the business.
They're serious entrepreneurs. They do not view this as a hobby. And more importantly, they spend
money on coaching and consulting for their business. So what I'm about to show you is definitely for
serious business owners or people serious about starting a business.

Dan Henry:
This is not for total beginners or people that don't want spend the money required to get the tools they
need to grow their business. If you think you're going to build a million dollar business off of a $97 a
month software and a $47 a month coaching newsletter, well, I'm sorry, but that's just not realistic. If
that's your expectation, you might want to exit this video right now. Also, please keep in mind, I'm not
suggesting that you're going to get the same results as me or my clients. What I am suggesting is that I'm
going to show you how we got those results and leave it to you to decide what you're going to do with
that.

Dan Henry:
These are the biggest keys, and I mean non-negotiable keys. You must do these things if you want to
grow your digital product business to seven or even eight figures. By sticking to these principles, I've
been able to sell over $8 million of a $2,000 online course, over $5 million of a five and $10,000 coaching
program, over $1 million of a $37 a month software, and a few million from a $30,000 mastermind.
These principles work across the board. In addition to that, I've helped my clients sell tens of millions of
dollars in online courses, coaching, masterminds, and software.

Dan Henry:
These are in almost every single niche you could possibly imagine, every industry, dog training, how to
build a business, how to lose weight, how to find the perfect husband. Just literally every possible
industry you could think of. One of my clients even used the keys I'm about to show you to sell over
$30,000 of his online course on how to take pictures of birds in three days. The bottom line is the digital
product business is on track to $325 billion, and it's growing even faster now that a lot of people are
working and spending more time at home. Normal everyday people like you and me are sitting at home,
at a desk making this type of money selling our own digital products.

Dan Henry:
If you sell a digital product, online course, coaching, mastermind, or software and you follow these five
keys, you will do substantially better than you were doing yesterday, and you will do better than 99.9%
of your competitors. The reason most people fail at selling digital products is because they're
concentrating on things that don't matter. They're watching free YouTube videos or listening to people

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that made a couple hundred grand and thinking that that's what's going to get them to scale. And they
don't fully the true principles or scale.

Dan Henry:
When you sell over $10 million of your own digital products, you learn a heck of a lot more that you
learn selling a couple thousand, or even a couple hundred thousand, or even a couple million. There's a
huge difference between selling eight figures worth of digital products and a couple million. And when
you do that, you learn what it truly means to scale. And I promise you that most of the gurus you're
listening up until this point are not doing the things I'm about to show you. I'm going to go ahead and
hop over to my whiteboard and go through the five keys to scaling a digital product business. All right.
Now that I'm at my whiteboard, let's go ahead and show you the five keys.

Dan Henry:
I'm going to go pretty fast, so make sure to take notes. The first one is offer clarity. Now, you may think
that this is basic, but trust me, everybody makes mistakes in this area. I have sat down with seven figure
entrepreneurs who had already made a few million dollars and they had issues. They either weren't
following this formula or they were doing the formula wrong, and it was causing profit issues, sales
growth issues, customer support issues. When we fixed this, it was a trickle down effect and everything
else became easier, as well as I've helped new entrepreneurs nail this and their business scaled very
quickly.

Dan Henry:
I'll show you some examples of that here in a moment. But first, let's go over this key. This is an RMS. It
is a refined marketing statement. I came up with this a while back to really condense your offer into one
clear sentence. It's very simple. I help market, market is your audience, get desire, it's what they want,
without roadblock, it's either the number one thing they think they need to know that you know they
don't need to do to get their desire, or it's just something really hard that they're avoiding, either one of
those two things, roadblock, by method and that is a method to get their desire, and then your product
is what helps them execute the method.

Dan Henry:
This is what people get wrong. They take their product and they put it here. They say, "Oh, well, I help so
and so get desire with my product." That makes it very difficult to build belief in your customer base
when everything is just about your product. Let me give you an example. I help new moms lose weight
without watching what they eat by using intermittent fasting. Now, if you'd like to do intermittent
fasting easier, faster, et cetera, et cetera, buy my product so that you can execute on this method that
I've made you believe first.

Dan Henry:
Here's the thing, you have to get the customer, the market, to believe that the only way to get this
desire is through this method. And once you've made them believe that, then you can sell them the
product that allows them to execute on the method. If you don't do that properly, you're going to have
massive issues in your business, your sales, your ads, and it could be why everything is going to wrong
and why everything doesn't seem to work, because this statement isn't solid. Once you make the
statement and you make all of your business decisions resolve around not contradicting this statement,
everything falls in place.

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Dan Henry:
Let me give you an example. Let's say you are selling an online course. Well, it could be an online course
about intermittent fasting. Let's say you are selling an app. Well, it's an app that allows you to track your
intermittent fasting, or let's say it is a print out physical product of a calendar. It doesn't matter what it
is. What matters is that you make your market believe that in order to lose weight without, here's the
key, without dieting, because you were selling a diet product, then this would be all different, but
without dieting by intermittent fasting.

Dan Henry:
And if they believe that, then you can sell them whatever your product is that makes intermittent
fasting faster or easier. Okay? Let me show you really quickly some clients of mine who were able to
take this statement, who we worked with personally to not only craft a RMS for their business, but do it
well. Not just do it, but do it right, do it correctly. All right? And the results that followed once they
implement it. Take a look at few results that came from really diving and going all in on this.

Dan Henry:
To give you an example of the type of wins we've had with getting our clients clear on their offer, James
here was able to take his existing program, he was already in business, took his existing program and he
made it so much better. Not only did he make his offer better for sales, but he made it better for his
clients and his students. He was able as a result to hit his second, not first, but even second $80,000
month. And it really boils down to the simplicity of having a clear offer, as well Bruce here. Now in
contrast, Bruce has never had a business. He's a broke musician, as he puts it.

Dan Henry:
I'll just read his testimonial. He says, "I've never had as much money in my bank account as I do right
now. I've always been a broke musician, and it hasn't even been two full weeks yet with my on demand
webinar. I'm going to blow past 10K my first month in business. Thank you Dan for already changing my
life." Now, again, we worked with him on offer clarity. That was the big thing that allowed everything
else to flow so much easier. It's very important, even if you think it's basic. Marty here had an issue with
his webinar where he shared three secrets on the webinar that framed his clients to then purchase his
program and as, he said, they sucked.

Dan Henry:
Well, we worked with him to get his offer clear, his messaging clear, and that resulted in $8,700 in
revenue. He had 26 booked calls from his webinar and he made two sales, and bam. And the part I want
you to pay attention to is right here. He says, "I made as many tweaks to the webinar as I could between
my call last Tuesday and the webinar on Wednesday night." And when he says the call on Tuesday, that
was one of our coaching calls in which we worked with him on his offer messaging. This is a great one. It
says, "1K a day used to be our good days. Thanks to Dan Henry and his program, two to $3K days are
now the new norm."

Dan Henry:
We worked with Sam on offer clarity. And just by having a clear offer, everything can work better, ROI
goes up, sales goes up, and as well customer support and complaints are customers goes down. All right.
The next key is once you have an offer really nailed in and you have your RMS complete, you know what

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you're going to offer, you have to do a scale test, which means you have to be able to test the market
viability for your product and your offer in less than ideal conditions.

Dan Henry:
Because that's the thing, if you can put ankle weights on your products, just as boxers will train in high
altitude or they'll over train so when they get in the ring, they feel like it's even easier, the same thing
must happen with your product. You must do a scale test where you put your product in a disadvantage.
Okay? It has ankle weights on. And if still sells, then that means that when you actually throw the bells
and whistles on, the webinar softwares, the marketing softwares, the slides, the fancy this and that, and
the funnels, now it can really scale.

Dan Henry:
And when we implemented this, we were able to scale every product that we've ever created and help
other people scale, but we had to do this test. It's called the whiteboard webinar test. And all you need
is an iPhone to go live, a marker, and a whiteboard. Here's what you do. You take your entire marketing
message and marketing presentation and you explain it on a whiteboard. You don't use slides. You don't
use fancy graphics. You don't use pictures. You don't use testimonials. You don't use funnels. You can
have an order page. That's it. You build up an audience, which we show our clients how to do that very
quickly in a week or two.

Dan Henry:
Build up a very small micro audience of your target customer, and then you go live and you do a
whiteboard webinar and you explain your entire offer, your entire message on the whiteboard. And
then you say, "If you're interested in this, go to this page and buy." If you get sales, it doesn't have to be
a lot of sales. It just has to be 5%, right? If you're able to get those sales, then what's going to happen is
when you do use the softwares, when you do use the funnels, when you do use the slides, it's going to
convert at a crazy amount.

Dan Henry:
What people don't realize is if you're only spending a couple hundred dollars a day on media buying,
Facebook Ads, YouTube Ads, and you're only doubling your money, when you go to scale and try to
spend a thousand a day, $2,000, $5,000, $10,000 day, you're going to be negative. All right? You're going
to be totally negative. If you're only spending a hundred or $200 a day on ads, you should be at like 8X
ROI. You should be spending $100 and getting back six, seven, $800.

Dan Henry:
That way when you go and you start spending five grand a day and you only get back 10, you're still
profiting five grand a day, which is way more than you were profiting when you were getting an 8X
return at only a hundred bucks a day. All right? And in order to do that, in order to figure out, you must
do a scale test, and you must use a striped down version of your sales presentation and see if that sells.
And if it does, now when you throw on the fancy bells and whistles, you know that when you start
spending money on it, it will scale and you'll be able to spend more and still make a great profit.

Dan Henry:

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Let me show some examples of clients of ours that implemented this whiteboard webinar scale test and
the effects it had on their business. Kenny here is actually an experienced marketer, but he just never
was able to breakthrough a plateau. And when he started working with us, he had never done a scale
test. And so he did it and he was so excited, he said this. He said, "Dan's stuff works. Just do exactly what
he teaches. $8,600 from 54 people," and there was only 30 people on his webinar when he closed. He
did a whiteboard webinar. Boom. And now he's ready to scale. Tin here is a great example of a brand
new business.

Dan Henry:
He is an outdoor photographer. The takes pictures of animals while they move, so action outdoor
photography. He wanted to sell a program on that, a course, and comes to us. We worked with him, and
he was able to do his first scale test or whiteboard webinar. We use a few different terms, beta webinar,
whiteboard webinar, scale test. They're all the same thing. He was able to do $30,000 on his first couple
of webinars within just a few days, and he made another $35,000 doing a follow-up sequence that we
taught him as well. Total, he did $65,000. It's just a really great example because his program wasn't
even priced that much.

Dan Henry:
Again, it's taking pictures of birds, and he was still able to do some amazing numbers with his scale test.
And this is all before he actually has set up his business to run on autopilot. A scale test can be very
profitable in the beginning and they can tell you how well your offer is going to scale when you start
using the fancy stuff. Now, here's a great example of what happens when you do a proper scale test and
then you start spending money on ads. Kyle here says he spent $221 in ad spend, made $6,800 in sales.
That is 30X ROI.

Dan Henry:
Again, when you're able to get a crazy ROI at a low ad spend, like $221, now you're able to spend more
and you have room to work, and you won't go negative. Because if you're barely making money as it is
at a low spend, you're going to go negative if you don't do a proper scale test. Here you go. "Dan Henry,
thank you again, man. Just hit my biggest month ever. Total gross sales, $29,000." He had a $29,000
gross sales and that was actually cash collected. He made another $35,000 in future income. And what
that means is he got payment plans. He collected 29, but he's got $35,000 as long as everybody pays.

Dan Henry:
You know, of course, some people will probably fail in their payments or whatever, but still an amazing
result. Again, this is what happens when you first do a scale test and then you go to scale. James here
says, "Thanks Dan. I just squeezed in my first $100,000 month and passed $500K for the year." Again, he
had a program existing. Before joining our program, he had only done $45,000 total with his online
course and now he's hitting $100,000 months. Okay? We can help brand new businesses that are
serious or existing businesses that, again, are serious. Rob here made $16,000 in one month without ad
spend.

Dan Henry:
Again, that's pretty good for a scale test and that's without really setting up any complicated systems.
Now, Aileen here, Aileen is a perfect example of a best case scenario. She did almost $100,000. This
screenshot says she did $96,000, but she ended up doing actually 98 I remember. She did $98,000

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before she created her course, because she did a presale. She did her scale test as a presale, did almost
a hundred grand, and then took that money and used it to teach her students live, build out her
program, do the actual ads. Imagine if you could presell a product. Almost like a Kickstarter campaign.
You presell a product.

Dan Henry:
You get all the cash and all the capital you need to actually build your business. And if nobody buys it,
then you don't have to spend any of that money. You can just try again. That's why a scale test is so
great. Because if it doesn't work out, you didn't spend any money. You didn't really spend any time. But
if it does work out, boom, you got a viable product and you have the capital to start working on that
product. Now, here's an example of a more modest client result. Jason here, he made a ton of mistakes.
He made a lot of mistakes in his scale test, but he still made 6,800 bucks. Boom. And Max here, Max is
really fired up.

Dan Henry:
He did almost €8,000 on his very first webinar, again, using a whiteboard. This is just one additional
example of how awesome it is to be able to test your business, make money, and get the funds you
need to grow your business. And when it's all said and done, you're able to do things like Paul is doing
here where he spends $3,100 in ads, but then he makes $18,000, almost $19,000 in sales. It's very
difficult to do that when you don't first test your offer and see if people will buy it. Here's one final
example, Chad. Our client Chad here did 25K in 12 days, only spending $1,300 in Facebook Ads.

Dan Henry:
Again, guys, when you test things first, you don't just build a business in the dark. You're able to do stuff
like this. But if you just guess, it's going to be very difficult. And if you don't have any help like my clients
have, they have help from our team, it's going to be very difficult. All right. The next key is to have a
premium product or switch your low ticket product to a premium one. In other words, to charge more.

Dan Henry:
Now, I know that sounds super basic and super vague, but allow me a moment to show you what my
business looked like in February of 2019 when we were charging low ticket, we were selling a low ticket
product, via an order page, all automated, and then in February in 2020 when we raised our prices and
sold over the phone. Now, just so you understand, these are the numbers from my business. But our
customers, our clients got far more results when they paid more and got a better product than when
they paid less and got a worse product. For instance, the product we sold here was just an online course
with a Facebook group.

Dan Henry:
The product we sold here was a coaching program with literally three calls a week with multiple experts,
fully downloadable plug and play systems for live launches, automated launches, high ticket sales,
audience building. Literally stuff people would pay tens of thousands of dollars to have built handed to
my clients on a silver platter. All they had to do is fill in the blanks and turn it on. Something that we've
tested over eight figures in revenue and spent million of dollars on. All tested. We just hand it to our
clients. Again, we were able, because we charged more, to put more effort into our product and make a
better product.

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Dan Henry:
And as a result, even though they paid more, the people that bought this product got far more results
than the people that got this product. That said, let me just show you the difference. Low ticket sold via
an order page. High ticket sold over the phone. All right? We did a million dollars in revenue in February
of 2019. We had 1,953 support tickets. A lot of support tickets. We couldn't keep up. We were growing
too fast. We crept up to a 15% refund rate. That's high. 10% is considered industry average-ish. 15 is
high. And it's because we couldn't keep up. We couldn't keep up with support tickets. We couldn't get
back to people in time enough.

Dan Henry:
I couldn't hire fast enough, and I had a larger staff. We had a 3% chargeback rate, which, again, 1% and
under is good. Anything over 1%, not so good. It crept up to 3% because we couldn't even address these
refunds fast enough, so they chargeback. Now, in February in 2020 when we switched to selling over the
phone, high ticket, talking to the customer before they actually bought, developing a relationship,
developing a rapport with a real human being, we did only 550 in revenue. And you might think, "Well,
Dan, you did worst. You did like half." Ah, but wait! We had only 436 support tickets and 400 of those
were from this product just trickling in.

Dan Henry:
Only about 30 or so was from the coaching program and over simple stuff like resetting your password
or something. We had only a 1% refund rate. Only 1%. And we had a .3% chargeback rate, and we won
every single chargeback. Basically virtually no refunds or chargebacks. And one thing I didn't mention
was we had a huge problem with piracy here. Okay? We had piracy, meaning we had an entire piracy
department because people would take a copy of this course and go and try to sell it themselves or put
it up on download sites or whatever. When we sold over the phone, a coaching program, you can't
pirate that because people are getting on the phone.

Dan Henry:
They're signing a contract. They're paying a lot of money. It just doesn't happen, right? These are people
from foreign countries that buy with a fake credit card and then upload it to a site. They're not going to
get on a phone call, sign a contract, go all through that, and then sell your product for 50 bucks. We had
no piracy. No piracy. None. Zero. Okay? Here's the thing, we had 30% increase in profit in February of
2020 than in February 2019, even though we made more money. That means that the profit margin on
selling high ticket over the phone is so much greater that even with half the gross revenue, we made
more profit in our pocket.

Dan Henry:
And that's what I'm about, profit, not growth. This is something you tell people when you want to seem
cool and you want to brag and you want to flex. This is something you tell people when you are smart
enough to understand that business is about profit. So let me ask you, how would it feel if you could
make more money, get better results for your customers, create a better product, have less support,
have virtually no refunds or chargebacks, and make more money and have less stress, less of a staff? I
have half the staff that I had here. More profit. More money in the bank. Less stress. How would that
change your life? How would that change your business?

Dan Henry:

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Now, I understand that you may think, well, that's a lot of work to switch to high ticket, to sell over the
phone. Now I got to train people to sell over the phone. Yeah, but it's way less work than all the stuff
you deal with here. Trust me, I've been through it. You're trading one thing you don't want to do for like
five things you don't want to do, and you make way more profit, way less stress. It's just a better model
of business. Let me prove it to you by showing you some of our clients who adapted this model. They
went from the low ticket to the high ticket, or they started off with high ticket, and we help them.

Dan Henry:
We help them make that transition. We help them sell on the phone, close on the phone. We help them
overcome objections. We help them book calls, get their calendar right, know what to do to hire sales
reps. We work with them to make this model work. Let me show you what happened to our clients
when we help them implement a high ticket model. All right. Before I tell you Chad's story here and I
mentioned Chad earlier, but I want to mention this case study because I want to be clear that the reason
he had such a crazy ROI is because he raised his price from $597 to $5,800. We worked with him to do
that.

Dan Henry:
And also let me be clear that the original reason long time ago that I switched to high ticket was because
I met another prominent entrepreneur who had an eight figure company. His name is Alex and I met
him at a marketing convention. At the time, I had the hottest Facebook Ads course on the market.
Definitely would consider myself a Facebook Ads expert. Well, Alex is at... He's telling me his number.
It's like 16X ROI and all these crazy returns. And I say, "Dude, you must be really good at Facebook Ads."
He says, "No, actually I'm terrible. I really don't know much about them." And I said, "Well, how are you
getting such a crazy return on your ad spend?"

Dan Henry:
He says, "Dude," he says, "I don't need to be good at Facebook Ads. My cheapest product is 16 grand. So
whether I pay $5 for a lead or $50 for a lead, at the end of the day, it's pretty negligible." And I went,
"Wow, there's something to that." When we switched to high ticket, we found that it was way easier to
run ads because your lead cost means a lot less when you charge high ticket. And as you can see here,
look at this, he spent 50 bucks a day in ad spend. He booked 11 calls, taken six of those so far, and made
$11,600 on two calls. Guys, when you charge high ticket, it's just easier.

Dan Henry:
In fact, one of our clients was able to hit $160,000 a month by raising the price of his program from
$2,000 to $5,000. And now he charges $10,000. There's actually a full interview on our website where
we go through the entire process. But moving on, I'll just mention a couple more real quick. Steve here
made a $40,000 sale because he got an owner who signed up 10 of his guys to his $4,000 program. He
made 40K in shot, and he still has eight more applications to go through. That's another thing. When you
sell high ticket, you get a higher class of people, and there's new opportunities that open up. This is
what happens.

Dan Henry:
Aaron here, another one of our clients, he made his money back from our program in only 13 days. And
again, why? Because when you charge high ticket, you are able to make your investment back on all
kinds of things, whether that's a new office, whether that's a program or a consultant to help you grow,

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whether that is new office furniture. If you spend $5,000 in new office furniture or new paintings for the
wall and you're thinking, "Oh my lord, I just spent five grand just to make my walls look nicer," but then
you make one single sale, you've paid for it. That's the way you got to think about this.

Dan Henry:
Jonathan here is a perfect example of somebody who's a little bit more beginner or that hasn't made a
ton of phone sales, but he raised his price to 5K and he made his first high ticket sale. And as he says
here at the bottom, he says, "Man, I'm glad I stuck with my guns and didn't cave. Thank you Dan Henry
for the amazing training and sales script. I really feel this would be a huge shift to my business. So thank
you again." Believe it or not, I don't know who this person is. There's a random person that messaged
me on Instagram.

Dan Henry:
I don't know who it is because of their username, but he says, "Hey, Dan. Let me start by saying thank
you. Just locked in a student for $8,000, thanks to the week seven high ticket training," and he hasn't
even created the course yet. And to be clear, guys, the way we teach that is you teach the course live
and then you take those recordings and create a program that they can log into after that. You're not
selling something before you're creating it. I mean, you are, but you're selling something as a presale
and then teaching it to them live, which many would consider more valuable than just watching
recorded videos because you get extra Q and A and stuff.

Dan Henry:
Anyway, Michael here says, "Ring the bell, first high ticket sale. $5,000 in the bank. Ads launched. First
call booked and closed. Thank you Dan Henry bro. Literally never would have gone high ticket without
you shouting at me to stop being scared." And Armin here, "So this just happened, first high ticket sale."
Jumped in the program. Boom. $6,000 sale. That's what happens when you have a premium offer. All
right. Once you realize that you can charge more and you should charge more and you can have a
premium offer, how do we make this thing sing? Well, the next key is a simple funnel.

Dan Henry:
I cannot tell you how overcomplicated most entrepreneurs and online marketers and digital marketers,
how complicated they make this. Let's take a look at this funnel and this funnel and I'll explain what
each one of these mean. We were using a very popular automated webinar software to sell our
products that almost every guru uses. And it goes like this. You run an ad to a landing page, right? And
then the next page is a confirmation page that says, "Hey, thank you for registering for this training, this
webinar, this case study," whatever it is. Okay? And then you have to pick a time.

Dan Henry:
Pick a time days later to actually attend, and then you get multiple emails encouraging you to attend.
And then you go to a waiting room. And when you're on the waiting room, now you're waiting for the
webinar to start. And then when that countdown happens, then you go to the webinar. And then if
you're selling a high ticket, you go to a call and then they sell over the phone. Or if you're selling via
order page, it just goes right to an order page and then you make the sale. Either way, everything up to
this point is the same. Now, we ran $3 million in sales through this, and it's because I didn't know any
better at the time. I was just doing what everybody else did.

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Dan Henry:
And we made $3 million with this at a 6% conversion rate. Now, you may think that's good, but I got
discouraged because I noticed that we weren't... I didn't feel we were converting as good as we could.
And on top of that, we had so many support tickets, so many issues, so many people that couldn't see
the webinar, so many people that forgot. And I'm thinking, this is way too complicated. I decided to try
something a little bit simpler, and it looks like this. You run an ad to a landing page right to a webinar,
and that webinar can be a full hour webinar. It can be a case study. It can be a VSL, a student or
customer interview, whatever it is.

Dan Henry:
It's your core piece of video content, your course sales presentation. You run the ad to the landing page.
On the very next page after the landing page is the webinar. There's no confirmation. There's no picking
a time. It's on demand, instant, right then, because people's attention spans are lower today than they
ever were. They want the information and they want it now. They don't want to wait. When we did this,
add landing page webinar to the call to the sale on the phone, we increased from 6% to 11.5%. And
these two numbers are compared over $6 million in revenue. We ran the first $3 million through this.

Dan Henry:
It got a 6% conversion rate. We tried this. The first month it worked out, and we ran another full $3
million through it. We compared both, and we had 11.5% conversion to six. Almost doubled our sales by
simplifying and taking all this stuff away. And so then what we did, we felt, well, man, how do we
package this up and give it to our clients? We actually packaged this process up. And yes, this process
still has contingencies for emails that go out if they don't watch all of the webinar or if they only see a
certain amount. It still has all of that.

Dan Henry:
But it's a much simpler funnel and we can track exactly how much of the webinar people watched, but
it's a proprietary combination of little apps that we use. And what we've done here is we've packaged
this up and we give it to our clients. We give them the follow-up email sequences, plug and play. We
give them the funnel, plug and play. We give them everything. All they have to do is go in, insert their
messaging, turn it on, and they'll start booking calls and making sales. Or if you're doing an order page
funnel, we have that one as well. You turn it on. You start making sales.

Dan Henry:
Let me give you an example of the result some of our clients have got from utilizing this simplified
funnel that we've handed over to them on a silver platter. All right. Here's some examples of clients that
we've given our systems to, our plug and play systems, where they just basically fill in the blanks and
turn it on. John here, first day, three autopilot sales. Boom. Mohammed here says, "Thank you, Dan. I've
everything automated by using the system that we gave him. I have even bought my dream car a few
weeks ago, and my course is going on five figures a month now." Paul here hit the 25K club. He made
$25,000 in a single month.

Dan Henry:
17 of that is pure profit. Now, why are you seeing so much high profit case studies? It's because when
you combine these five things, you get more profit. And one of the most important things is this simple

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funnel. The more you put in between you and your customer, the less customers you will have. You
must be simple. And that's why we give our clients a simple, simple, simple, simple, but ready to go,
tested. We've run eight figures through this simple, plug and play system, that you can just enter in your
stuff, turn on, and you're good to go. And when I say your stuff, I mean your message, your marketing,
which is another thing we help you with.

Dan Henry:
Josh here says, "Forgot to post this yesterday because I've been traveling. First sale from the auto
webinar and Facebook Ads. I've never run a Facebook Ad in my life. Organic traffic is my jam, but the
auto webinar is up and traffic is all Facebook Ads. Let's scale." Arnie here says, "I've finally launched my
auto webinar and got my first sale the first day it started. If I can do it once, I can do it again a thousand
times. Let's get this party started. Thanks Dan Henry and team." Michael here says, "2.0 webinar just
went live. Woke up to its first conversation. $120 spent, $997 made." Again, we just give you the
systems and you turn them on.

Dan Henry:
Tara here. And keep in mind guys, it's not just about turning it on. We have to work with you to make
those systems sing. I'm not saying you just turn it on, you make money. I'm saying you turn it on and you
don't have to build it. It's already built for you. For example, Tara here, one of our clients, says, "I just
want to say a note of gratitude for this program. I've spent this past week in the depths of week six to
set up my evergreen webinar funnel, and I'm blown away! I easily would have spent tens of thousands
of dollars or more and many more hours learning ActiveCampaign, PlusThis, Deadline Funnel, and likely
would have never done it.

Dan Henry:
Not to mention, the email templates are already done for me, the funnel templates. Thank you Dan for
making this so simple and including every detail. I'm beyond exited for what's about to happen!"
Remember, everyone, your job should not be to be a tech person or to learn all these different systems.
It's to sell your product. Okay? We take the hard part of the marketing, the tech and the set up and all
that out of it by just giving you premade systems that you can connect, fill in the blanks, and turn on.
Now, just to give you an updated message from Tara.

Dan Henry:
She says, "Today my new evergreen funnel sold my first course at $1,997 for the first time after raising
the price. I'm so excited. Thank you so much, Dan." All right. Now let's get to the final key. The final key
to scaling your online business is maximum focus. Now, I'm going to show you a little exercise that you
can do right now. You can do it tomorrow, today, right along with me. It's called the circle of focus. I
saved the best for last. When most people try to build their company, they try to do a million things.
They try to have an Instagram account, a Facebook thing, Pinterest, YouTube Ads, Facebook Ads, et
cetera.

Dan Henry:
Let me show you something quite interesting. If you take Facebook Ads, and I'll just put Facebook Ads
right here. At this point, if you're work on Facebook Ads to grow your business, right now it contains
100% of a circle. There's only Facebook Ads in this circle, so you have 100% effort going towards
Facebook Ads. However, if you now decide that you want to grow a YouTube channel, well, now you got

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YouTube channel. What happens here? You have to draw a line and now you're giving 50% effort to
Facebook Ads and 50% effort to YouTube. What you're really doing is half-assing two things. How many
times have you heard of anyone achieving anything by half-assing it?

Dan Henry:
All right? That's the thing. I tried this. I tried this years ago where I tried to all this at once and I couldn't
get any of it done. I was overwhelmed. But when I started using the circle of focus, I did one thing at a
time, mastered it, then delegated it, then I could move on to the next thing. For instance, if you now are
running Facebook Ads, you're trying to build a YouTube channel, but you're also trying to do Pinterest or
you're trying to do a podcast as well, let's put a podcast down here, so now you got to do this. Now
you're giving 25%, 25%, 25%, 25%. But now, oh, well, I need a blog to. Got to have a blog.

Dan Henry:
I got to do interviews. Got to get interviewed every week. All right? So now it just goes nuts. And if your
circle of focus looks like a pizza, you've got problems. You're never going to get any of these things done
or maximized if you're trying to do them all at the same time, nor do you need to. When I first started, I
only focused on Facebook Ads. I grew my company to $5 million. No problem. Then I got caught up and I
started trying to do everything. All revenue went down. In fact, at one point, we were used to making
$300,000 plus a month. At one point when I tried to do all this stuff at once, our revenue went down to
$70,000.

Dan Henry:
Now, I know that still sounds like a lot. But when you have employees and an office and you're used to
having a revenue at a company of a certain amount and you go down, that's not supposed to happen.
You're supposed to grow. What I did was I started crossing things out. I started to stop doing so many
things and I refocused. And what I did was I focused on that, I mastered it, then I delegated it to my
team. Once that was done, I then moved on to the next thing. That got to go outside of the circle of
focus and now the next thing was completely in the circle of focus. Once we figured the Facebook Ads
part out and delegated it, I focused on YouTube Ads.

Dan Henry:
And in 30 days, I was able to profitably scale up to $100,000 spend every single month on YouTube.
Spend a hundred grand a month on YouTube very first month, because in 30 days that's all I focused on.
After that, I wrote a book. And in 30 days, I created the book, wrote it, got the funnel done. Completely
focused on the book. And our first month selling that book, we did over $100,000 in sales for a $7 book.
Think about that. All right? Think about that. And it's because of the circle of focus. You don't need to do
everything at once. You don't need to be on every social media channel. You don't need to run ads on
every platform.

Dan Henry:
You don't need to have a blog and a Pinterest account. Eventually you may have those things. I have a
lot of those things now, but it's because I did them one at a time. And I went through my to do list, my
tasks list, everything I need to grow, like a hot knife through butter, because I did it all one at a time.
And every single week, I drew my circle of focus and I started deleting things once it got clogged up. All
right. Those are the five keys to scaling a digital product business, but I want to give you a very

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important disclaimer. I've lost tens of thousands of dollars. No, hundreds of thousands of dollars testing
and learning the principles I've shared with you.

Dan Henry:
However, when I see people trying to do this by themselves or use trial and error, every single time I see
them lose a good chunk of money. Actually, no, a crap ton of money. Worse yet, I've seen so many
people give up on their business because that trial and error either bankrupted them or got them so
discouraged that they just no longer wanted to be an entrepreneur. Be prepared. If you're going to do
this by yourself and you're going to use trial and error, you're going to lose a ton of money upfront.
That's the trade-off between using trial and error and getting help from someone who's already figured
it out.

Dan Henry:
The idea that you're going to guess your way to a million dollar business is a pipe dream. These things
take work, they take time, and they take dedication. But the beautiful part is if you build your business
on these principles, your business will take very little to maintain. Ever since I went all in on these
principles, I've been able to cut back how much time I put into my business by 80% and enjoy life more.
I've taken more vacations than I ever have, and I've traveled to more places around the world that I
never had time for before.

Dan Henry:
Now, I almost feel a little bad releasing this video because as much as I'm trying to help, I feel like this
video maybe causing more harm than good. So instead of using trial and error to figure this out, I'd like
to give you an alternative. The major drawback to this video is that every business is unique. Because
right now you're just watching a recording of me. I'm not able to actually look at your business and see
what you're doing wrong in your Facebook Ads, see what you're doing wrong in your YouTube Ads, see
what you're doing wrong in your funnel, see what you're doing wrong in your hiring, your managing,
your operations, your focus, your offer.

Dan Henry:
I can't see those things because you're just watching me on video right now. And if I or anyone on my
team was able to actually look at your business, we would be able to immediately see what you need to
do to get to that next level. We would be able to look at your business, your sales funnel, your offer,
your pricing, everything and we'd be able to make instant changes that would help you grow your sales
and, more importantly, your profit. But most importantly, to save you a ton of time and money that you
would lose from just using trial and error.

Dan Henry:
Sometimes it can take months or even years to figure this out and that's all time where you're losing
money from expenses and ad cost and just the time where you could be making a profit and you're not,
which is a shame. Because if you knew exactly what to say in your ads, exactly what to say in your copy,
in your follow-up, in your emails, in your offers, in your webinars, then there would be no need for any
of the struggle. What I do want to do right now is offer you exactly that. Around this video somewhere
there will be a link, a link to take you to a page where you can book a call with someone in my office.

Dan Henry:

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We'll sit down with you, take a look at your business, and find out exactly what is holding you back from
getting to the next level. My goal is to see if we can help you. Your business is unique, which means you
need a unique strategy. And when we work with our clients, we look directly at their business and we
tell them exactly what to change and what to do next in their specific business. And the reason we are
so good at coming up with a custom strategy for your business is simply because we have the data. We
have done it so many times that we just know the answer.

Dan Henry:
Not only have we built an eight figure business for my company, but I've built four other million dollar
businesses using the same strategy, and we have helped hundreds of entrepreneurs grow their
businesses. If you come to us with a problem, chances are we've already seen that problem 10, 15,
maybe even 20 times and we just simply know the answer. You don't get that any other way than data,
than selling millions of dollars in products and helping hundreds of clients. That's how you get that good.
Period. And that's why it's honestly pretty easy for us to help you because we just have the data.

Dan Henry:
That's why I'm offering you this free call so we can sit down, take a look at your business, find out what's
wrong with it, and see if we can help. If it seems like a good fit and you want to move forward and
become a client, we'll help you with everything. We'll help you with your offer, your ads, your customer
service, your hiring, your firing, your focus, your webinars, your product creation. Every aspect of a
digital product business no matter what it is, we have support and help for. If you click the link included
with this video right now, it will take you to a page where you can tell us a little bit more about your
business and schedule a time to speak to us.

Dan Henry:
Now, I want to be very clear. This is not a coaching call. This is call to evaluate your business, see if you
have problems that we can fix, and tell you what it would look like to work with us so that we can fix it.
If you're coming on this call expecting to have us help you with your Facebook copy or get direct
coaching, that's not the purpose of this call. The purpose of this call is to see if we're a good fit to work
together so that we can do those things, so that we can tell you exactly what to say in your ads, exactly
what to say in your webinars, exactly how to adjust your product, exactly how to deal with all the
problems you have in your business.

Dan Henry:
Now, I'd like to be clear that you will be talking to my team. For instance, our tech guy, we have a call
every week where you can get help with your tech issues. This guy used to work for Steve Jobs, and he
wrote a lot of the internal documentation at Apple. Helping you with the sales funnel is child's play to
him. All right? We have a full staff available and ready to help you each and every week in our program.
This call could be the most profitable thing you do all year. Think about this for a second. What if your
sales doubled? How would that change your life and your business? What if all your sales funnels started
converting?

Dan Henry:
Your ad started converting? What if everything just started working? How much different would your
life be? I think it's worth it to get on a call and talk to my team and just see what it's about. Because at
the end of the day, the difference between success and failure is the choices you make. And if you

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choose to book this call and talk to my team, it could be the best choice you've ever made in your entire
life. Now, let's be honest here. You're not going to see many people going from zero to a hundred grand
a month without any help at all. That is unheard of. You're not even going to see people going from
$50,000 to $200,000 a month without any help.

Dan Henry:
That also is unheard of. Everyone needs help and that's how you get to the top. You learn from people
that are higher up on the ladder so that you can get higher up on the ladder yourself. I assume if you're
watching this video right now, you're open to the idea of spending money on things on Facebook and
YouTube Ads. You're open to the idea of investing in your business. Think of it like the stock market. If
you're a beginner or even intermediate stock trader and let's say Warren Buffett was willing to look over
your shoulder and tell you exactly what to do, or not even Warren Buffett, just a really good
experienced stock trader that's been very successful.

Dan Henry:
If they were willing to look over your shoulder, tell you exactly what trades to make, exactly what to
buy, what to sell at what price, but they wanted to charge you $50,000, do you think you would make
more money paying them 50 grand and having them looking over your shoulder at every single trade
than if you didn't get their help at all? Of course, you would make more money if you had them look
over your shoulder, whether you paid 50 or even a hundred or even 200 grand. I'm going to be honest.
Every time I see somebody try to do this without someone looking over their shoulder, I see them lose a
ton of money, $5,000, $10,000, $100,000, even more.

Dan Henry:
It just depends on how much punishment you're willing to take before you say, "Please help me." I don't
think you want to lose that amount of money, nor do I think you want to wait that long to become
profitable. Now, I'm not special. When I started this business, I lost a ton of money. And to be honest,
I've lost over a hundred thousand dollars in the past couple of years just experimenting with things on
the side that I thought might work. But I'm glad I did, because now I know exactly what works and
exactly what doesn't. It's very easy for us to look at a business and say, "Hey, this is exactly what you
need to do."

Dan Henry:
And I want you to be one of those successful businesses. So click the link included with this video and
book a call. There's no reason for you to get frustrated and struggle anymore than you are right now and
certainly no reason to waste more time and more money. Your business is unique, so come on the call
and let us take a look at exactly what is going on in your specific business and see how we can help. I
know this video wasn't super, super specific, because again, these principles work for any business. But
to really be able to dive in, we need to look at your unique business and that's why we need you to book
a call.

Dan Henry:
Book that call and we'll take a look at your business and see exactly what we can do to help. That's it for
today. My name is Dan Henry, and my team and I look forward to helping you grow your business. That's
all for now.

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