DETAILED School Sorsogon National High Grade Level 8

LESSON PLAN School

Teacher Maicy Joy D. Balbin Learning Area English
Teaching Date and Time Quarter 3

I. OBJECTIVES
A. Content Standards
B. Performance
Standards
At the end of this lesson, the students are expected to:

C. Learning Analyze the intention of words or expressions used in Propaganda Techniques.

Competencies/
Objectives 1. Identify the different propaganda techniques;
2. Recognize the propaganda techniques used in advertisements; and
3. Analyze the intention of words or expressions used in propaganda techniques
II. CONTENT Propaganda Techniques

III. LEARNING RESOURCES

A. References
1. Teacher’s Guide
pages
2. Learner’s Materials
pages
3. Textbook pages
4. Additional Materials
from Learning
Resource (LR) portal
B. Other Learning
Grade 8 English Module Quarter 3 Module 2: Propaganda Techniques
Resources
IV. PROCEDURES
Preliminaries “Good morning, Class! How are you today?” “Good Morning Ma’am! We’re
great.”
“That’s good to know.”
“Before you take your seats, I want you to look around and pick
those pieces of trash under your chairs and throw those in the
trash bin.”
“Yes, Ma’am”
“Now, look to your right and then to your left.”
“Is somebody absent or still outside the classroom?”
“Well, then that’s great. There are no absentees for today.” “None Ma’am”

A. Reviewing previous “For now, let’s have a review of what you tackled last meeting. “About Bias/es”
lesson or What was our discussion about?”
presenting new “What is bias? How about unbiased?” “Bias is usually described as
lesson unfair, partial or discrimination.”
“Unbiased showing no prejudice
 for or against something;
impartial”

“Very, good. Let’s take a look at this situation and identify if it’s
biased or not.”
“The hiring panel favors male candidates over female
candidates even though they have similar skills and job
experience.”
“Bias.”
“It is biased or unbiased? Why or why not?”
(The student/s will answer the
question.)
“Very good, it’s biased because the hiring panel favors male
candidates over female ones.”
“It seems that you have really understood the previous
discussion.” (The student/s will answer the
“Now, aside from learning how to examine an author’s biases, question.)
there is another skill that you need to learn to avoid being
easily persuaded, influenced, or manipulated. You will learn
this as we move along with our discussion.”
“But before that, let us first have a short activity. Let’s call this
“Your Tagline Sounds Familiar”.
“You will simply guess the name of the television commercial
based on the tagline that will be flashed.”
“Are you ready?”
“OK, let’s start!” “Yes Ma’am!”
Tagline TV Commercial
Langhap Sarap!
Bida ang Saya!

Sarap ng filling mo!

We Find Ways!

Love Ko To!

Batang May Laban!

“Now that I know that you are all aware of these brands, why “It is all about commercials.”
B. Establishing a do you think the companies make slogans for their product?”
“Yes ma’am.”
purpose for the
“Yes, that is correct! To attract or convince us to use/buy their
lesson “To persuade the costumer to
 products.” buy/use their products”
“Have you ever experienced being persuaded by a commercial
to buy a product?”
“Based on your answers to the given questions what do you Answers:
think is our topic for today?” Commercial
Advertisements
“Very good, it has something to do with commercials or Marketing
advertisements. Commercials, Advertisements, or Marketing
use ways to attract or persuade customers towards a product
and change their views about other's products which we call
propaganda.”
“Hence, in today’s discussion, we will tackle Propaganda. You
will also learn how to analyze different types of propaganda
which will help you be aware and think critically so you will not
be easily persuaded”
At the end of this lesson, you will be expected to:
Analyze the intention of words or expressions used in
Propaganda Techniques.
1. Identify the different propaganda techniques; and
2. Recognize the propaganda techniques used in
advertisements; and
3. Analyze the intention of words or expressions used in
propaganda techniques

C. Presenting “Let us first define propaganda. When you hear the word (The student/s will answer the
examples/instances PROPAGANDA, what comes into your mind?” question.)
of the new lesson
(The teacher will post the meaning of propaganda on the
board.)
Propaganda

• Refers to a type of message aimed at influencing

opinions and/or the behavior of people.

“Propaganda is media that uses carefully-crafted messages to

manipulate people’s actions and beliefs. It has one purpose,
and one purpose only: to persuade you.”

• It shows bias by nature because advertisers only

present information favorable to their products or
services.

“They use bias, or one-sided messages and are designed to

appeal to people’s emotions instead of their judgment and
reasoning.”
“What do you think is the goal of propaganda?” “To persuade or convince the
audience.”
“Very Good! Propaganda aims to promote something to
persuade or convince the public or audience to support what
they are saying.”
“There are different methods or styles used in advertising to
promote products or services. We call these Propaganda
Techniques. Today, we are going to discuss the first 3
techniques of propaganda.”
(The teacher will post the meaning of the 1st technique.)
(The teacher will call one student to read the definition of a
bandwagon.)
Bandwagon

• A propaganda technique that urges people to believe

everyone is buying it; therefore, you should do the
same.

“Based on what you have read, what did you understand about (The student will answer.)
bandwagon?”
“Basically, the bandwagon is a technique that persuades you to
do a certain thing or buy a certain product because many other
people are doing it.”
For example:

“This advertisement tells us that we should patronize this

product because everyone else is doing so or everyone already
has this kind of shoes or product.”

Another example:
People might buy the iPhone 14 Pro Max because of its
popularity, regardless of whether they need it, can afford it, or
even really want it.
“Can you think of other examples of the Propaganda (The student/s will give another
Technique, Bandwagon?” example.)

“Very good!”
“Let’s proceed the to the next technique.”
(The teacher will post the meaning of the 2nd technique.)
(The teacher will call one student to read the definition of card
stacking.)
Card Stacking

• A propaganda technique that shows the product’s

best features, telling half-truths, and omitting or lying
about its potential problems.
 (The student will answer.)
“Based on what you have read what did you understand about
card stacking?”
“Very Good! “Basically, Card-Stacking means stacking the
cards in favor of the product; advertisers stress positive
qualities and ignore negative ones.”
For example:

“This advertisement tells us that the fries in Burger King has

40% less fat, 30% less calories and it’s big on taste. It only
presents the positive qualities of their product and ignores the
negative qualities of their product.”
Another example:

“The word ‘50% stronger’ is all that caught your eye and will
likely influence your buying decision.”
(The student/s will give another
“Did you understand the meaning of card stacking class? If
example.)
yes, can you give me another example of card stacking”
“Thank you for your answers.”
(The teacher will post the meaning of the 3rd technique.)
(The teacher will call one student to read the definition of
testimonial.)
Testimonial

• A propaganda technique in which a celebrity or

influential politician endorses a product or service.
(The student will answer the
“Based on what you have read, what did you understand about question.)
testimonial?”
“The intent of this propaganda technique which uses a famous
person as an endorser is for the viewers to like the product
because their favorite celebrity endorses it.”
 For example:

“Head and Shoulder used Alden Richard, a famous personality,

to promote/endorse their product.”
Another example:

“Kathryn Bernardo and Daniel Padilla endorsing the Nescafe 3

in 1. Kathniel has a big fanbase, thus, the audience will also (The students will give another
buy Nescafe because their idols use it or drink it.” example.)
“Can you give me another example of a testimonial?”
“Thank you for listening and cooperating, class.”
“Do you have questions or clarifications? If none, let’s have an
activity.”

D. Discussing new “This time, let us see if you have really understood the
concepts and different types of propaganda techniques. Let’s try to identify
practicing new what technique is used in each picture.
skills #1 and #2
1.

Answers:

1. Testimonial
2. Card Stacking
3. Bandwagon
2. 4. Testimonial
5. Card Stacking

3.
 4.

5.

“I know you are already getting to perfection, so let us further

E. Developing mastery test your knowledge of Propaganda Techniques.”
(leads to Formative
Directions: Identity what technique is used in each
Assessment 3)
statement/slogan.
1. Use Pantene to have gorgeous hair like Anne Curtis. Answer:
1. Testimonial
2. Sugar-Free and Less Calories -Oreo 2. Card Stacking
3. Buy a Smartwatch, every smart people has it. 3. Bandwagon
4. Card Stacking
4. No carbohydrates, fiber, or sugars. -Ligo Sardines 5. Testimonial
5. Only Belo touches my skin. -Kathryn Bernardo

F. Finding practical Is everything clear? If yes, let us have another activity.

applications of
I want you to reminisce or think of a time when you convinced
concepts and skills
someone to buy a certain product. Share your experiences by
in daily living
answering the following questions:
(The students will answer it
1. What was the product? through oral recitation.)

2. How did you convince him/her?

3. What technique did you use?
4. What would you do if you were in the same
situation where you were being persuaded to buy a
specific product?

G. Making “Good job, everyone. So, to wrap it up, identify if the following
generalizations and statements are True or False.
abstractions about
1. Propaganda is a piece of information used to promote or
the lesson Answers:
publicize a particular political cause or point of view.
1. T
2. It is important to be aware of the techniques that are used in 2. T
order to avoid being manipulated. 3. F
4. F
3. It is not important to know the different types of propaganda 5. T
 techniques when buying a certain product.
4. Propaganda is not biased.
5. Card Stacking always emphasizes the good qualities of the
product.

H. Evaluating learning Let us now check your level of mastery of the lesson
discussed.
Directions: Choose your answer from the word pool. Write
your answer in your activity sheet notebook.

Bandwagon Propaganda Techniques Persuade

Answers:
Card Stacking Testimonial Propaganda
1. Persuade
2. Testimonial
1. The main goal of propaganda.
3. Bandwagon
2. A technique that uses a famous personality to promote a
product. 4. Propaganda

3. A propaganda technique that urges people to believe 5. Card Stacking

everyone is buying it; therefore, you should do the same.

4. Refers to a type of message aimed at influencing opinions

and/or the behavior of people.

5. A propaganda technique that only presents the good

qualities of the product.

I. Additional activities
for application or
remediation

V. REMARKS

VI. REFLECTION
A. No. of learners who
earned 80% in the
evaluation
B. No. of learners who
require additional
activities for
remediation
C. Did the remedial
lessons work? No. of
learners who have
caught up with the
lesson
D. No. of learners who
continue to require
 remediation
E. Which of my
teaching strategies
worked well? Why
did these work?
F. What difficulties did I
encounter which my
principal or
supervisor can help
me solve?
G. What innovation or
localized materials
did I use/discover
which I wish to share
with other teachers?

Prepared by: Noted by:

Maicy Joy D. Balbin Angielu Clain Delloma
Student-Teacher Cooperating Teacher