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Competitive Audit and Report

Michael wants easier access to local and global events. He could use a virtual art gallery app to find artists and artworks of interest, view specific works or artists, read about and analyze artworks, and potentially purchase or share art with others. The app could be improved by adding more accessibility features like text-to-speech, alt text for images, and account-free viewing of shared content.

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Muhammad Waleed Khan
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17 views

Competitive Audit and Report

Michael wants easier access to local and global events. He could use a virtual art gallery app to find artists and artworks of interest, view specific works or artists, read about and analyze artworks, and potentially purchase or share art with others. The app could be improved by adding more accessibility features like text-to-speech, alt text for images, and account-free viewing of shared content.

Uploaded by

Muhammad Waleed Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Persona: Michael Gray

Goal: Wants easier round-the-clock access to local events in his city and around the world

Find View Artists


Access Virtual Art Read/Analyze Purchase or share
ACTION Artist/Artworks of works or specific
Gallery app artworks with others
Interest art

Tasks Tasks Tasks Tasks Tasks

A. Locate the virtual A. Access A. View works by A. Look @ images of A. Purchase


art gallery app “Featured” list on specific artist works at the gallery favorite artworks
B. log into app homepage B. View types of B. Read about B. Contact gallery
TASK LIST C. navigate to B. Search by Artist works artist/artwork with questions
preferred gallery Name C. View works by C. Save favorites C. Share favorites
C. Search by name with friends/famiy
artwork name or
type

Excitement Hopeful Relaxed Satisfied Excitement


FEELING confusion Curious Frustration anticipation
ADJECTIVE
Find
Access Virtual Art View Artists works Read/Analyze Purchase or share
ACTION Artist/Artworks of
Gallery app or specific art artworks with others
Interest

Ability to save Search feature that Alt text if image not Text to speech No account needed
preferences allows a variety of available capability to view something
(i.e. gallery search criteria that has been
IMPROVEMENT name/location; including artist Verbal description shared
OPPORTUNITIES preferred name, type of of artwork
artists/artwork) artwork, artwork
name, price

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