Name : Praneeta R

Register No : 202AK0605

Department : III B.COM PA

Comparative study of people’s preferences towards Apartments vs

Objectives:

1. To identify the factors that influence the preferences of people towards apartments
and individual villas.
2. To compare the pros and cons of apartments and individual villas in Coimbatore
based on the factors such as security, maintenance and amenities.
3. To evaluate the current market trend for apartments and individual villas in
Coimbatore and their demand among the people.
4. To know about the various problems faces by the people in apartments and individual
villas.

Questionnaire:

1. Name
2. Age?
▪ 15 - 25
▪ 25 - 35
▪ 35 - 45
▪ Above 45
3. Gender?
▪ Male
▪ Female
 4. Occupation?
▪ Profession
▪ Employment
▪ Business
▪ Labour
5. Income (per annum)?
▪ 1 lakh - 3 lakhs
▪ 3 lakhs - 6 lakhs
▪ 6 lakhs - 8 lakhs
▪ Above 8 lakhs
6. Educational qualifications?
▪ Diploma
▪ Under graduate
▪ Post graduate
▪ Others (please specify)
7. What is your current place of residence?
▪ Apartment
▪ Individual villa
8. Which option do you lean towards?
▪ Apartment
▪ Individual villa
9. How long have you been living in your current residence?
▪ 1–5
▪ 5 - 10
▪ 10 - 15
▪ More than 15 years
10. How are the following factors important when choosing between an apartment or an
individual villa?
▪ Location
▪ Security
▪ Cost
▪ Maintenance

(5 - point scaling)
 11. How much do you prioritize having access to amenities like shopping, restaurants,
entertainments, school, college, workplace and other daily activities when choosing a
place to live?
▪ Highly important
▪ Important
▪ Neutral
▪ Unimportant
▪ Highly unimportant

(5 - point scaling)

12. How much does these factors of apartments or individual villas impact your
preference for either one?
▪ Size
▪ Layout
▪ Social and community atmosphere
▪ Environmental sustainability
(5 – point scaling)
▪ Highly preferable
▪ Preferable
▪ Neutral
▪ Don’t prefer
▪ Highly don’t prefer
13. Which type of accommodation do you feel is more secure?
▪ Apartments
▪ Individual villas
14. Select any 3 variables you think as advantages for apartments and individual villas?
Apartment
▪ Affordability
▪ Low maintenance
▪ Amenities
▪ Security
▪ Flexibility
 Individual villa
▪ Privacy
▪ Space
▪ Customization
▪ Security
▪ Investment
15. Select any 3 variables you think as disadvantages for apartments and individual
villas?
Apartment
▪ Limited space
▪ Noise
▪ Lack of privacy
▪ Limited amenities
▪ Rent increases
Individual villa
▪ Higher maintenance
▪ Limited social interaction
▪ Security concern
▪ Isolation
▪ Lower resale value
16. In your opinion, which is in current demand?
▪ Apartment
▪ Individual villa
17. To what extent does your personal lifestyle such as entertaining guest and having pets
affect your housing preferences?
▪ Completely
▪ Significantly
▪ Moderately
▪ Not at all
18. Are you facing any issues with the maintenance and upkeep of your accommodation?
▪ Yes
▪ No
19. Have you faced any problems related to parking or transportation in and around your
accommodation?
▪ Yes
▪ No
20. What are the major problems you face in your current living accommodation?
▪ poor maintenance
▪ noise from outside sources
▪ lack of privacy
▪ insufficient storage space
▪ high utility cost
▪ limited parking facilities
▪ safety concerns
▪ small living space
▪ inadequate amenities
21. How do the prices of apartments and individual villas in Coimbatore compare to other
cities in Tamil Nadu?
▪ Higher than other cities in Tamil Nadu
▪ Lower than other cities in Tamil Nadu
▪ About the same as other cities in Tamil Nadu
▪ I’m not sure
22. On a scale of 1 to 5, how satisfied are you with your current living accommodation
(apartment/individual villa)?
▪ Highly satisfied
▪ Satisfied
▪ Neutral
▪ Not satisfied
▪ Highly not satisfied