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Tupperware - Case Analysis

This document is a case analysis for Tupperware prepared by students at the Bulacan Agricultural State College. It identifies short and long term problems facing Tupperware such as dropping sales, pricing issues, competitors, and marketing strategy. The causes of these problems are discussed in detail. Finally, alternative solutions are proposed and their advantages and disadvantages analyzed, including using kiosks, online sales, continuing in-home parties, and offering discounts.

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Queen Paula Rañada Guangco
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988 views

Tupperware - Case Analysis

This document is a case analysis for Tupperware prepared by students at the Bulacan Agricultural State College. It identifies short and long term problems facing Tupperware such as dropping sales, pricing issues, competitors, and marketing strategy. The causes of these problems are discussed in detail. Finally, alternative solutions are proposed and their advantages and disadvantages analyzed, including using kiosks, online sales, continuing in-home parties, and offering discounts.

Uploaded by

Queen Paula Rañada Guangco
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Republic of the Philippines

BULACAN AGRICULTURAL STATE COLLEGE


Institue of Management
Pinaod, San Ildefonso, Bulacan, Philippines, 3010

TUPPERWARE
Case Analysis

MGT 131: STRATEGIC MANAGEMENT

Prepared by:
Basco, Lou Marie Kate M.
Guangco, Queen Paula R.
Melencio, JM C.
Ranada, Hazel Ann S.

Submitted to:
Mr. Ronald Reagan Alonzo
Subject Instructor
I. Summary

II. Statement of the Problem


Here are the lists of short term and long term problem that Mr. Justin Dart
needed to address for him to solve his problem in Tupperware Business:

Short Term Problem Long Term Problem


1. Dropping of Sales 1. Competitors
2. Pricing 2. Marketing Strategy

III. Cause of the Problem


Dropping of Sales. In business, higher sales equivalent to high profits. To
generate higher sales, the business should offer a product or services that their
buyers needed and wanted. What will happen if the business gradually dropping the
sales? When the sales continue to drop, the profits will drop as well, worst thing that
may happen is the owner might lose the business as well.
Price. It is the one that dictates the sales of the business. The lower the price
to your competitors the more customers will be attracted to buy your products. But
not all the times your customers always look how your prices lowest to others but
also if your product has a good quality yet you still offered it in a reasonable price.
Over pricing will lessen your potential customer that will lead to decreasing sales and
profits as well.
Competitors. The major competitor of Tupperware is Rubbermaid. As a
business owner you have to consider and look at your competitor’s next move to be
able to cope up to what strategy they are forming. Especially, if your business is very
common in the market and many business owners also offering this kind of products
that same to what you offer in the market. Unable to handle your competitors well
may become a big problem to your business and failure to solve this in a short of
period of time may result to slowly losing the business.
Marketing Strategy. It is very important in business to have an efficient and
effective marketing strategy. By this it will help the business to be more known in the
market and generate more sales by overflowing customers. Not having an effective
strategy might lose your customers and result of dropping of sales and profit that will
may also lead to business loss.

IV. Alternative Solutions

Alternative Solution Advantages Disadvantages

1. Putting kiosk in  Improves business  Mechanical failure


malls efficiency  Regular maintenance
 Present high  Lack of human
automation interaction
capabilities that
lower operational
and overhead
business costs. 
 Reduce cost of
labor
2. Sell online. Create  Easy access to  Website cost
a website where market  Advertising cost
customer can  Potential for rapid  Customers’ trust since
order. growth they are not able to see
 Widen your market the products before
buying it
3. Continue the  It is really effective  The stocks may run low
strategy of in-house since most people due to high demand
party host a parties and
they use
Tupperware as a
container to use for
take home food.
 Keep food fresh
4. Offer discounts and  Customers will be  Customers may get into
promos. attracted to buy. a habit of “waiting” for
 Improve sales. discounts before
 Engage to existing purchasing.
customers  You risk damaging the
reputation of the brand
and may be associated
with “cheap”

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