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1 +SaaS+basics PDF

The document provides an overview of SaaS (Software as a Service) concepts including: - A definition of SaaS and examples like Gmail, Slack, Zoom, and Hubspot which are offered as cloud-based apps. - The history of SaaS including how usage has shifted from on-premise to cloud-based software with a growing subscription model. - Benefits of SaaS like lower costs, security, scalability, automatic upgrades, backups, and real-time collaboration. - Differences between SaaS, PaaS, and IaaS as well as types of SaaS like packaged, collaborative, technical, horizontal, and vertical

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Jay ar
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© © All Rights Reserved
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201 views

1 +SaaS+basics PDF

The document provides an overview of SaaS (Software as a Service) concepts including: - A definition of SaaS and examples like Gmail, Slack, Zoom, and Hubspot which are offered as cloud-based apps. - The history of SaaS including how usage has shifted from on-premise to cloud-based software with a growing subscription model. - Benefits of SaaS like lower costs, security, scalability, automatic upgrades, backups, and real-time collaboration. - Differences between SaaS, PaaS, and IaaS as well as types of SaaS like packaged, collaborative, technical, horizontal, and vertical

Uploaded by

Jay ar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SaaS Masterclass: Sales, Marketing and

Growth Metrics

1. Basics of SaaS

Navdeep Yadav
Product Manager(GUMLET)
MBA IBS Hyderabad

@navdeep_redefine
Building SAAS Start-Up from Scratch

SAAS Basics SAAS Business Model SAAS Marketing Metrics

• What is SAAS? • Freemium business model • Customer Acquisition


• History of SaaS? • Subscription Business Model framework
• Advantages of SAAS • Free trial vs Freemium • CAC payback period
• Difference between IAAS, • Pay as You go, business model • SaaS bookings?
PAAS and SAAS • Types of SaaS Pricing • ACV, TCV and Contract Length
• Types of SAAS • Pay Per User Pricing • Customer Lifetime Value
• Building Headless e- • Featured based pricing • CAC to LTV Ratio
commerce • MRR and ARR
• Why SaaS is so Exciting for • Retention Rate in SaaS
Investors

SAAS Finance

• Unit Economics in SaaS


• Rule of 40 in SaaS
• Calculate Valuation for SaaS
• SaaS Financial Statement
• SAAS Metrics Dashboard
• Product Analytics with Mix
panel
Module 1 SAAS Basics

• What is SAAS ?
• Advantages of SAAS
• Difference between IAAS,PAAS and SAAS
• Types of SAAS
• Packaged SaaS
• Collaborative SaaS
• Technical SaaS
• Horizontal vs vertical SAAS ?
• What makes SAAS exciting ?
What is SAAS ?
What is SAAS ?

On-premise ERP SaaS ERP


What is SAAS ?

Software as a service (SaaS) allows users to connect to and use cloud-based apps over the Internet
without the physical distribution of the software.

Google Apps (G suite)


Everything from Gmail to scheduling events on your
calendar is hosted on a cloud service.

Slack or Microsoft teams


A great tool for team communication offered as a cloud-
based app

Zoom
A cloud-based video communications app that allows you
to set up virtual meeting

HubSpot
HubSpot offers a full platform of marketing, sales,
customer service, and CRM software
SAAS around the world

Benefits of using these SaaS over on-premise software


• No Manual Configuration
• No Installation on local machine
• No security & Data issues
• Reoccurring payment
SAAS around the world

CRM Database Marketing


Automation

Survey
Customer
Inbound communication
SAAS around the world
SAAS Landscape 5000 Startup

Source :- https://cdn.chiefmartec.com/wp-content/uploads/2018/04/marketing_technology_landscape_2018_slide.jpg
History of SAAS
History of SAAS

Using a on-premise CRM software vs Cloud based CRM software

On-premise Software Cloud Computing

Software License 9% 68% Subscription


Future of SAAS

Global Software as a Service (SaaS) Market is expected Companies will be running purely on SaaS soon
to grow at USD 117 billion by 2022 with CAGR of 21% (73% or organisation say nearly all their app will be SaaS)
SAAS IPO in Last few years
Benefits of SaaS

Benefits of SaaS

Cost-effective:- You don’t have to bear


maintenance and set up costs will upgrade
automatically

Secure:- Ensures to keep your data private and safe


i.e. (HIPAA compliant in Healthcare)

Scalable:- Highly scalable as they are usually cloud-


based. 1 person or 1 million employee

Fast and better upgrades - Deploying new


features, fixing bugs, etc

Easy and quick back-ups:- To Avoid losing data in


the server crash it take backups

Real-time updates - Allow people to Collaborate


and share updates.
Advantages of SAAS with examples

1
Payment flexibility

2
Scalability

3
Simpler upgrades

4
Cross platform
1. Payment flexibility

SaaS provides you the payment flexibility by offering you


'pay as you go' payment plan, or scale your use

• Free trial if you aren’t sure


• Allows you to pay monthly or yearly
• Payment flexibility

Each step requires a different system:


1. Payment gateway
2. Merchant account
3. Subscription management
Subscription Management with charge bee

Subscription Management
• Activate trails
• Override pricing
• Pause subscription
• Upgrade/downgrade subscription
• Reactivate subscription
• Cancel subscription
2. Scalability

SaaS are highly scalable as they are usually cloud-based so whether 1 employee or 1
million employee they can easily handle the workload
Cross platform

We will talk about native and hybrid tech tack in the coming video
Easy customization

Software as a service (SaaS) allows users to connect to and use cloud-based


apps over the Internet.
Headless e-commerce using SAAS

Build

Deploy

Maintain
Payment flexibility
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