[email protected] RG - Za 010 219 3367
[email protected] RG - Za 010 219 3367
522303000 Occupational 4
Certificate:
Automotive Sales
Advisor
______________________ ______________________
______________________ ______________________
1. Occupational Information
2. Curriculum Information
The full qualification for the Automotive Sales Advisor qualification is made up of the
following compulsory Knowledge, Practical Skills and Work Experience Modules.
This qualification comprises three (3) part-qualifications, linked to the specialisations, and as
noted above.
Knowledge Modules:
522303000 PM-05 Carry out Vehicle Service Operational Activities, NQF Level 4, Credits
15
522303000-WM-01 New and used car sales processes, NQF Level 4 Credits 30
Address of Body:
Purpose: The purpose of this part qualification is to prepare the learner Vehicle Sales
Advisor to sell vehicles to existing and/or prospective clients.
The Vehicle Sales Advisor qualification is made up of the following compulsory Knowledge,
Practical Skills and Work Experience Modules:
Knowledge Modules
522303000-WM-01 New and used car sales processes, NQF Level 4 Credits 30
Purpose: The purpose of this part qualification is to prepare the learner Parts Sales Advisor
to sell automotive parts and accessories to existing and/or prospective clients
The Parts Advisor qualification is made up of the following compulsory Knowledge, Practical
Skills and Work Experience Modules:
Knowledge Modules
Purpose: The purpose of this part qualification is to prepare the learner Service Advisor to
sell services to existing and/or prospective clients
Knowledge Modules
522303000 PM-05 Carry out Vehicle Service Operational Activities, NQF Level 4, Credits
15
1. Qualification Purpose
2. Occupational Tasks
The purpose of this part qualification is to prepare the learner Vehicle Sales Advisor to sell
vehicles to existing and/or prospective clients
Sold passenger and/or commercial and/or off the road vehicles and associated products
and services
Occupational responsibilities
Occupational context
The purpose of this part qualification is to prepare the learner Parts Sales Advisor to sell
automotive parts and accessories to existing and/or prospective clients
Parts and associated products and services targets are met or exceeded
Occupational responsibilities
Control inventory
Occupational context
The purpose of this part qualification is to prepare the learner Service Advisor to sell
services to existing and/or prospective clients
Occupational responsibilities
Occupational context
522303000-KM-01 Workplace safety, health, environment and quality practices, NQF Level
2, Cr 5
The main focus of the learning in this knowledge module is to provide the learner with
knowledge on the broad legislative framework that governs occupational health and safety in
the workplace as well as the specific occupational safety, health, environmental and
legislative practices required within the automotive industry.
Learning in this module will enable the learners to demonstrate an understanding of:
KM-01-KT02 Basic health, safety and environmental principles applied in and around the
workplace (30%)
KT0101 The occupational, health and safety legislation, rules, requirements and
principles
IAC0105 Explain the use of documents and records with reference to the legal
compliances and corporate governance
(Weight 30%)
KM-01-KT02 Basic health, safety and environmental principles in and around the
workplace (30%)
KT0202 Types and use of protective equipment and clothing within the workplace
IAC0201 Identify and describe the safety signs in terms of associated risks and safe
conduct
IAC0203 Identify and explain the various types of protective equipment and clothing and
their uses
IAC0205 Identify the types of hazardous waste and describe the impact of incorrectly
disposing of waste
IAC0206 Describe types of pollution and ways of identifying, lowering and eradicating or
combating pollution
IAC0207 Describe the environmental regulations for the disposal of relevant hazardous
waste
(Weight 30%)
KT0301 Types, uses and storage of chemicals, solvents, gases and explosives
KT0303 Principles and rules for keeping the workplace safe and productive,
KT0304 Principles and rules for checking machines, tools and equipment for safety
IAC0301 Identify different machines, tools and equipment, check if they are safe for use
and explain the implications of using unsafe machines and equipment.
IAC0302 Explain remedies for unsafe conditions and list procedure for reporting
problems
IAC0303 Explain the purpose of demarcated areas, emergency stops, exits and first aid
stations
IAC0304 Identify unsafe acts and conditions in the workplace and explain how to take
corrective actions to prevent accidents or injuries
(Weight 20%)
IAC0401 Describe the environmental regulations for the disposal of relevant hazardous
waste
IAC0402 Describe the basic risk assessment and hazard identification procedures
(Weight 10%)
KT0501 Rules and requirements relating to the prevention and control of fires
IAC0501 Explain the rules and requirements relating to the prevention and control of
fires
IAC0502 Describe and explain the causes, effects and implications of fires
IAC0503 Describe the characteristics of different types of fires, components of fire and
the effects of fires
IAC0504 Identify different fire-fighting equipment and the location of the fire fighting
equipment
(Weight 5%)
KT0605 Types of visible vital signs, signs of shock and first aid
IAC0601 Identify potential hazards around an injured person, explain the reasons for
conducting a quick risk assessment and the related actions to be taken
IAC0604 Describe the visible vital signs to look for on an injured person and what could
be done to reassure and calm the injured person
IAC0605 Explain the importance of not moving and injured person, having the contact
details of various emergency services available and being able to access a first aid box
(Weight 5%)
Physical Requirements:
Minimum of two (2) years’ sales experience or sales training experience where subject
matter experience can be established
Legal Requirements:
Exemptions
None.
The main focus of the learning in this knowledge module is to build an understanding of the
basic concepts, which underpin the workplace context; the regulatory environment that
governs the world of work and the explicit and tacit workplace rules.
KT0101 Nature of employment relations in small, medium, large and micro enterprises
and the principles, rules and requirements that govern such relations
KT0102 Principles, rules, requirements and implications of the Employment Equity Act
(55/1998)
KT0103 Principles, rules, requirements and implications of the Labour Relations Act
(66/1995)
KT0108 Role of organised labour in business and union organisation, structures, types
and processes
KT0109 Concepts, principles, rules and requirements for effective labour relations in the
workplace
IAC0101 Define and describe the concepts which underpin employment relationships
and employment related legislation
IAC0102 Explain the significance of effective employer and employee relations in the
workplace and the positive impact on the organisation and the wider stakeholder
environment such as communities, labour sending areas, investor interest, the South
African economy
IAC0103 Describe the processes which govern employment, disputes and other labour
relations issues in the workplace
(Weight 20%)
KT0201 Concepts, principles and requirements relating to work as a set of value adding
products, services, processes and the value adding chains such as internal and external
customers, products and services
IAC0201 Define work and describe the concepts which underpin work and working
relationships
IAC0202 Describe the organisation’s structures, hierarchy and processes which governs
work in the workplace
IAC0203 Explain the significance of following protocol in the workplace and the positive
or negative effects on work, the workplace and the wider organisation where due
processes and protocols are not adhered to
(Weight 20%)
KT0301 Structure, types and nature of employment contracts and learning contracts,
including learnerships, apprenticeships, internships
KT0303 Regulated requirements, codes of conduct and ethics that govern employer-
employee relations and the available labour relations processes and structures to
facilitate adherence to fair labour relations practices, including disciplinary hearings,
grievance, strikes, lock outs, negotiation, conciliation, mediation and arbitration
IAC0301 Describe the significance of employment and learning contracts for both
employers and the employees and the positive effects on the business and the wider
stakeholder groupings such as the surrounding labour sending areas, communities,
business in general and the South African economy
(Weight 20%)
KT0401 Principles and requirements for planning, organising and scheduling work to
promote employee’s performance in the workplace
KT0402 Requirements and guidelines for measuring the employee’s performance such
as the performance plan, personal development plan, key performance indicators and
targets
KT0403 Requirements and guideline for measuring work performance such as cost,
waste, productivity and efficiency
IAC0401 Define and describe the concepts related to the performance of work
IAC0402 Describe the employer’s responsibility in planning and scheduling work for
employees and the employees’ responsibility in responding to the work plans and
schedules
IAC0403 Describe the relationship between performance of work and productivity in the
workplace, the requirements and measures to improve productivity in the workplace
(Weight 20%)
KT0502 Principles and requirements relating to unwritten but expected behaviours such
as reliability, accountability, time keeping, respect for others
IAC0501 Define and describe the concepts, issues and examples of ethical and
unethical conduct
IAC0502 Describe the need for ethical behaviour in the workplace and the impact or
consequences of lapses in ethical behaviour on the organisation and individuals in the
organisation
IAC0503 Describe the processes which employer organisations use to support ethical
conduct in the workplace
(Weight 20%)
Physical Requirements:
Minimum of two (2) years’ sales experience or sales training experience where subject
matter experience can be established
Legal Requirements:
Exemptions
None.
The main focus of the learning in this knowledge module is to build an understanding of
providing excellent customer service to existing and prospective customers.
KT0101 Principles and guidelines for creating a positive sales environment image
KT0102 Principles, rules and guidelines for creating a positive self-image in the customer
service process and the effects of personal appearance and grooming in presenting a
positive image to customers
KT0103 Relationship between product knowledge mastery and the creation of a positive
sales environment
IAC0101 Explain the principles and effects of first impressions in a sales environment
IAC0102 Describe the effect that personal appearance and grooming has in presenting a
positive image to customers in a sales environment
IAC0103 Explain the importance and impact of housekeeping on the sales environment
and the related role of the sales person in general housekeeping
(Weight 40%)
KT0207 Generally accepted rules and requirements for optimizing relationships between
the different categories of stakeholders
KT0209 Generally accepted ways of interacting with and greeting diverse customers
professionally and the benefits of acknowledging unattended customers
IAC0201 Differentiate between and explain the different types of stakeholders and
customers encountered in a sales environment and the ways in which to meet the
customers and stakeholders’ expectations
IAC0203 Describe the use of the different forms of communication in promoting effective
communication and minimizing barriers to communication with the customers.
(Weight 40%)
KT0303 Generally accepted types of customer queries and related ways in which to
respond to and resolving customer queries
KT0304 Types of customer complaints, the generally accepted ways in which to handle
customer complaints and the effects of resolving customer complaints
KT0305 Principles, requirements and guidelines for escalating customer queries and
complaints and the impact of the Consumer Protection Act on handling customer
complaints
IAC0301 List examples of generally recognized customer queries and complaints that
occur within an automotive sales environment
IAC0302 Differentiate between and explain the generally accepted ways of responding to
and resolving customer queries and complaint
IAC0303 Explain the importance of responding to customer queries and the positive
effects on the business in resolving and/or escalating customer queries and complaints
(Weight 20%)
Physical Requirements:
Minimum of two (2) years’ sales experience or sales training experience where subject
matter experience can be established
Legal Requirements:
Exemptions
None.
The main focus of the learning in this knowledge module is to master the fundamental
principles of optimizing customer relationships by applying the generally accepted service
excellence standards and advanced sales skills for the purposes of selling vehicles, parts or
services to customers.
KT0101 Nature, categories and types of service environments such as online shopping,
in-store experience, partial service and full-service businesses
KT0104 Concept, principles, rules and requirements in applying all aspects of the service
cycle in providing customer service
KT0105 Effects of good and poor customer service on sales and the business’s
performance
KT0106 Principles, guidelines and impact of Consumer Protection Act on the sales
IAC0101 Describe the similarities and differences between the different types of service
environments and the relationship thereof on the types of customer services offered
IAC0102 Explain the difference between customer service and service excellence and
the importance of adhering to service standards of an organisation
IAC0104 Describe the impact of product knowledge, awareness of stock availability and
promotions on the level of service excellence and sales performance
IAC0105 Explain relationship between providing excellent customer service and the
impact that the Consumer Protection Act on sales
(Weight 20%)
KT0201 Concept, principles, requirements and impact of sales targets on the sales
advisor
KT0202 Categories of sales targets such as team targets and personal sales targets
KT0203 Principles, guidelines and generally accepted types of planning to achieve set
sales targets through self-management, self-motivation and commitment to the target
IAC0201 Explain the difference between or compare and contrast between team targets
and personal sales targets and the impact of sales targets on the Automotive Sales
Advisor
IAC0202 Describe generally accepted ways in which to plan to achieve set sales targets
through self-management, self-motivation and commitment to the target
(Weight 20%)
KT0305 Concepts, principles and guidelines for using product features, advantages and
benefits in demonstrating products throughout the sales cycle
KT0307 Principles, rules and guidelines for identifying positive and negative customer
buying signals and the generally accepted ways of closing the sale
KT0308 Principles, rules and requirements for providing after sales service in the
different types of service sales environments
KT0309 Rules and requirements for applying the psychology of selling through the sales
cycle
IAC0301 Describe the psychology of selling through the sales cycle and the generally
accepted ways of preparing for sales
IAC0304 Describe positive and negative customer buying signals, the generally
accepted way of overcoming objections experienced during the sales cycle and the
related ways in which to close a sale
IAC0305 Explain the importance of providing after sales service in the different types of
sales service environment
(Weight 20%)
KT0401 Principles and the importance of selling-up and associated products and
services
KT0402 Impact that add-on sales and up- selling has on the sales person and the
business
IAC0401 Explain the principles and importance of selling-up and add-on sales during a
sale and the impact thereof on the sales person and the business
(Weight 20%)
KT0505 Cause, effect and interrelationship between healthy customer relationships and
business performance
KT0507 Guidelines and requirements for following up on and building healthy customer
relationships
IAC0501 Explain the difference between building customer relationships and offering
customer service and the generally accepted ways of building professional customer
relationships
(Weight 20%)
Physical Requirements:
Minimum of two (2) years’ sales experience or sales training experience where subject
matter experience can be established
Legal Requirements:
Exemptions
None
The main focus of the learning in this knowledge module is to build an understanding of the
basic concepts in undertaking and assisting with the ongoing management of stock.
IAC0101 Differentiate between the stock receiving, processing, binning and counting
stages and describe the impact and relationship to shrinkage and minimizing stock
losses
IAC0102 Describe the requirements for maintaining and controlling the assets/stock
throughout the business
(Weight 25%)
KT0201 Concepts, principles, types of shrinkage and loss control and the impact thereof
of the business
KT0203 Relationship between store layout and design and the merchandising policy on
minimizing shrinkage and losses
KT0204 Guidelines for detecting and preventing shoplifting, customer theft and
employee theft and the related legal requirements for apprehending suspects
IAC0201 Describe the various types of shrinkage in an automotive retail business and
the methods of detecting and preventing shoplifting and theft
IAC0203 Describe and explain the manner in which the floor layout and merchandising
policy plays as role in minimizing shrinkage and losses
(Weight 25%)
KT0305 Requirements for maintaining and controlling the assets/stock throughout the
business
IAC0303 Calculate asset turnover and the expenses related to operational assets
(Weight 25%)
KT0401 Principles, rules and requirements for establishing sources of stock supply and
sourcing thereof
KT0402 Principles, requirements and guidelines for vetting, approving and establishing
relationships with suppliers
KT0404 Principles, guidelines and requirements for issuing orders for stock
replenishment
IAC0401 Describe the requirements for sourcing suppliers of stock and for negotiating
profitable purchasing conditions
IAC0402 Describe the requirements for developing relationships with suppliers that will
ensure effective supply of stock
(Weight 25%)
Physical Requirements:
Minimum of two (2) years’ sales experience or sales training experience where subject
matter experience can be established
Legal Requirements:
Exemptions
None
The main focus of the learning in is to build an understanding of the basic concepts of
automotive retail marketing and promotions such as retail marketing, advertising and
promotions, merchandising and the product mix and range.
KT0102 Marketing mix and the relationship with the most basic retail marketing strategy
KT0103 Product decision and selection criteria for the required promotions and
marketing strategies
IAC0101 Describe the marketing mix and the relationship with the marketing strategy
IAC0102 Describe and discuss the marketing principles needed to prepare a retail
marketing strategy
IAC013 Describe and explain the construction of a basic budget for a retail marketing
plan
(Weight 15%)
KT0201 Concepts, principles, models, trends and challenges relating to value added
service marketing
IAC0201 Describe and explain the characteristics of, models and trends in value added
service marketing
IAC0202 Distinguish between value added service marketing and customer service
IAC0203 List and discuss the five dimensions of value-added service quality
(Weight 10%)
IAC0301 Describe and explain the process of constructing a retail promotional strategy
IAC0302 Describe and explain key advertising concepts and principles and interpret the
strategic aspects of a retail promotion
IAC0303 Differentiate between types of selling processes and the importance thereof in
a retail environment and the process of managing the selling processes in a retail
business
(Weight 20%)
KT0402 Requirements for marketing and displaying products and the impact and
advantage of merchandising allied products
KT0403 Concepts, principles and requirements for marking and maintaining products
and related goods with the relevant marketing/display information
KT0404 Requirements for evaluating the effectiveness of the displayed products and
related goods and services
IAC0401 Describe and explain key merchandising concepts and principles, the various
criteria to be considered when selecting a product for a promotion and the impact of
these criteria on a marketing strategy
IAC0402 Describe the organisation procedures for marking, promoting and displaying
goods and services to achieve maximum promotional value and sales
IAC0404 Assess the methodology, the impact and the advantage of merchandising allied
products within the context of a promotion
IAC0406 Describe the success or failures of the merchandising and promotional displays
with reference to the intended merchandising and display policies, strategies and
objectives
IAC0407 Describe and explain the roles of suppliers in the merchandising of promotional
products
(Weight 10%)
KT0503 Using the SWOT analysis process to understand the markets and the
competition
IAC0501 Describe and explain the purpose and the key concepts and principles of
market analysis
IAC0504 Describe and discuss factors and elements that could pose a threat to
automotive retailers as well as create opportunities
IAC0506 Describe the processes required to research market size and quantify potential
market share
IAC0507 Describe and explain examples of consumer characteristics and their relevant
needs
(Weight 15%)
KT0604 External influences on pricing and the effects of pricing on the organization’s
bottom line
IAC0601 Describe and explain the key concepts and principles of pricing and interpret
the roles that various different price strategies play in a retail strategy
IAC0602 Describe and explain the various pricing strategies and their advantages and
disadvantages
(Weight 5%)
KT0702 Basic concepts of shop floor design and layout and the principles of space
allocation and proportionate layout
KT0703 Guidelines and requirements for visually merchandising and presenting products
and services
IAC0701 Define visual merchandising and explain and describe the key visual
merchandising concepts and principles
IAC0702 Describe and explain the basic concepts of space design and layout of an
automotive retail business and the factors to be considered when drawing up a space
planogram
IAC0703 Evaluate the factors to be considered when designing the interior and exterior
of an automotive shop floor, and explain the impact of these factors on the company’s
image
IAC0704 Describe and explain ways of using the company’s image to communicate with
customers
(Weight 10%)
KT0802 Principles for setting model stocks and determining open to buy
IAC0801 Describe and explain the factors that need to be considered when planning a
range assortment for an automotive sales environment
IAC0802 Explain the principles behind setting model stocks and determining an open to
buy
IAC0803 Describe and explain the principles that need to be considered when applying
price setting principles
IAC0805 Explain and interpret the stock ratios required to analyse stock performance
IAC0806 Describe and explain the key principles for developing sales forecasts
(Weight 15%)
Physical Requirements:
Minimum of two (2) years’ sales experience or sales training experience where subject
matter experience can be established
Legal Requirements:
Exemptions
None
The main focus of the learning in this knowledge module is to provide the learner with
knowledge on the finances and related services available within an automotive sales
environment.
Learning in this module will enable the learners to demonstrate an understanding of:
KT0701 Principles, rules and requirements for verifying the status of used vehicles
KT0702 Principles, rules and requirements preparing an offer for the used vehicle
KT003 Principles, rules and requirements for agreeing to final offer to purchase
IAC0701 Describe the principles, rules and requirements for verifying the status on as
used vehicle
IAC0702 Describe the principles, rules and requirements for preparing the offer and
finalising the offer to purchase
IAC0703 Interpret and apply the vehicle appraisal principles and requirements for
affordability purposes
(Weight 50%)
KT0102 Rules, requirements for applying and directing customers to applying for vehicle
finance
KT0103 Requirements and process for settling an outstanding amount owed to the bank
on behalf of the customer
IAC0101 Describe and explain the principles and requirements of the vehicle financing
legislation, the associated risks and as it relates to the sales function
(Weight 30%)
KT0201 Warranties
IAC0202 Describe the limits of liability in terms of the Consumer Protection Act with
regards to warranties in an auto sales environment
(Weight 20%)
Physical Requirements:
Minimum of two (2) years’ sales experience or sales training experience where subject
matter experience can be established
Legal Requirements:
Exemptions
None
The main focus of the learning in this module is to build an understanding of the basic point
of sales concepts, principles and requirements.
IAC0101 Describe and explain key point of sale concepts and principles
IAC0102 Describe and explain the basic concepts of point of sale displays
IAC0103 Describe and explain the basic concepts of point of sale customer handling
IAC014 Discuss and describe the use of point of sale hardware and software systems
IAC0105 Describe and explain the key elements of point of sale service delivery
IAC0106 Explain the reasons for and importance of point of sale information disclosure
IAC0107 List and describe the requirements for compiling the deal documentation
(Weight 100%)
Physical Requirements:
Minimum of two (2) years’ sales experience or sales training experience where subject
matter experience can be established
Legal Requirements:
Exemptions
None
522303000 PM-05 Carry out Vehicle Service Operational Activities, NQF Level 4, Cr 15
The focus of the learning in this module is on providing the learner with the opportunity to
develop safe working practices in an automotive sales and service environment.
Given a range of general, prohibitive, fire safety and exits, warning, mandatory, machinery
and equipment and overhead signage, the learner must be able to:
PA0101 Read and describe the purpose of various types of safety signage
PA0102 Interpret the precautions or actions to be taken in response to each safety sign
Applied Knowledge
IAC0101 All signs are correctly and immediately recognised, and their purposes
interpreted and explained
PA0201 Identify the potential hazards and risks related to automotive sales and service
emergency situations, list the appropriate responses and take action
PA0204 Isolate tools, machinery and equipment using lock out procedures
PA0205 Safely move to nearest exit points and on instruction exist the automotive sales
and service areas
Applied Knowledge
AK0203 Hazards associated with automotive sales and service operations during an
emergency situation
AK0204 Relevant safety procedures in exiting automotive sales and service environment
IAC0201 Hazards and risks associated with automotive sales and service operations
during an emergency situation are identified and appropriate actions taken as per
procedures
IAC0202 Verbal communication skills and relevant protocols are applied as per
procedures
Given work instructions, checklists, work area, activity documents, any templates, forms,
safety, health, environmental, risk and quality principles, equipment and materials, standard
operating procedures and the Occupational Health and Safety Act (85) of 1993, the learner
must be able to:
PA0301 Assess the automotive sales and service area and verify suitability for carrying
out duties
PA0302 Identify the potential safety hazards associated with the required automotive
sales and service area, list the appropriate responses and take action
Applied Knowledge
AK0301 Methods and techniques for working with guidelines, South African National
Standard, other governmental regulations
AK0304 Relevant safety, health, environmental, risk and quality policies and procedures
AK0305 Hazards associated with the automotive sales and service environments
ICA0301 Automotive sales and service area is assessed, and compatibility verified prior
to carrying out duties
ICA0302 Safety hazards and risks associated with site/area specific requirements are
identified, appropriate actions taken and reported where applicable
ICA0303 Compliances are verified according to Occupational Health and Safety Act (85)
of 1993
Given work instructions, checklists, work area, activity documents, templates, forms, safety,
health, environmental, risk and quality principles, work safety equipment and materials,
personal protective equipment, standard operating procedures and the relevant legislation
such as the Occupational Health and Safety Act (85) of 1993, the learner must be able to:
PA0401 Assess/inspect the automotive sales and service area for any dangerous or
unsafe situations
PA0402 Identify the potential safety hazards associated with the required automotive
sales and service area, list the appropriate responses and take action
Applied Knowledge
AK0401 Methods and techniques for inspecting/assessing the work area for any
dangerous or unsafe situations
AK0403 Relevant safety, health, environmental, risk and quality policies and procedures
IAC0401 Automotive sales and service area is assessed for unsafe conditions prior to
collection of data
IAC0402 Safety hazards and risks associated with the specific site/area is identified,
appropriate actions taken and reported where applicable
IAC0403 Own life and the lives of others are saved as per the standard operating
procedures
Physical Requirements:
Documentation, systems, materials and equipment as specified within the practical skills
An automotive sales and service environment for the learner to assess the area and the
application of the relevant occupational health and safety legislation as specified in the
scope statement
Minimum of two (2) years’ sales experience or sales training experience where subject
matter experience can be established
Legal Requirements:
Exemptions
None
The focus of the learning in this module is on providing the learner with the opportunity to
sell automotive products and services such as vehicles, parts, services and associated
products and services in an automotive sales and service environment.
Given an analysis of the market trends, customer profiles, standard operating policies and
procedures, database of prospective clients and access to communication technologies
such as computers, telephones and access to the internet, the learner must be able to:
PA0102 Present a positive image of the automotive sales environment, products and
services and self
PA0103 Advise customer on optimal product and service choices and benefits
Applied Knowledge
AK0111 Procedures for using computer software and data decision making software
tools
IAC0101 Previous own sales performance is monitored and evaluated against the
market factors and the company’s sales forecast
IAC0102 Potential customers are searched for, mined from internal and external reliable
sources and qualified as prospects per customer category in accordance with their
personal and budget requirements
IAC0104 Customer rapport is created as per the generally accepted customer service
standards
IAC0105 Communication skills and relevant protocols are applied as per procedures
IAC0106 Positive image of sales environment and self is presented to internal and
external customer in accordance with standard operating procedures
IAC0107 Leads are generated for potential marketing with internal and external
stakeholders
Given the product and/or product specifications, price lists, marketing and sales materials,
standard documentation, forms and/or files, document retrieval and storage system,
standard operating policies and procedures, relevant legislation and access to
communication technologies such as computers and telephones, the learner must be able
to:
Applied Knowledge
AK0210 Procedures for using computer software and data decision making software
tools
IAC0201 Potential internal and external customers are identified, the related selling
opportunities are determined per customer category and customer requirements are
addressed/responded to in accordance with standard operating procedures
IAC0202 Positive image of sales environment and self is presented to internal and
external stakeholders in accordance with standard operating procedures
IAC0203 Customers are advised on the products such as the product range, price,
delivery, warranties, product use and product care for improved customer service
IAC0204 Product features, advantages and benefits are presented and demonstrated to
the customers through static demonstrations and dynamic demonstrations of the product
IAC0205 Product knowledge and customer service standards are described and
explained as per the approved manuals
IAC0206 Customer needs are confirmed, specific ratings are matched to the customers
specification and the needs and specifications for additional associated products and
services are determined, calculated and communicated with the customers in
accordance with standard operating procedures
IAC0207 Early buying signals are identified, terms and conditions of the sale negotiated,
and customer objections handled in accordance with the standard operating procedures
IAC0208 Customer satisfaction identified, and the products and services sold to meet
customer needs in accordance with the company’s standard operating procedures
IAC0209 Communication skills and relevant protocols are applied as per procedures
Given the product and/or product specifications, standard operating policies and procedures,
customer information systems, customer service scenarios, relevant legislation and access
to communication technologies such as computers and telephones, the learner must be able
to:
PA0305 Carry out after sales services such as deal with customer complaints and
queries, deal with returned goods
PA0307 Prepare and deliver purchased products and services to the customer
Applied Knowledge
AK0310 Procedures for using computer software and data decision making software
tools
IAC0301 Fundamental customer service standards and principles are described and
explained
IAC0302 Interaction with internal and external customers meets the accepted and
approved customer service standards
IAC0303 Products and services for delivery are quality assured and prepared for delivery
and handed over in accordance with the standard operating procedures
IAC0305 Customer complaints, queries and returned goods are handled following the
standard operating procedures
IAC0306 Communication skills and relevant protocols are applied as per procedures
IAC0309 Approval on any exceptions such as added accessories, extra service work,
different parts are confirmed with the customer in accordance with the standard
operating procedures
Given the product and/or product specifications, standard operating policies and procedures,
customer information systems, customer service scenarios, relevant legislation and access
to communication technologies such as computers and telephones, the learner must be able
to:
PA0404 Advise customer on optimal product and service choice and benefits
Applied Knowledge
IAC0410 Procedures for using computer software and data decision making software
tools
IAC0402 Positive image of sales environment and self is presented to internal and
external stakeholders in accordance with standard operating procedures
IAC0404 Communication skills and relevant protocols are applied as per procedures
IAC0405 Lead generation and referrals translate in customer retention as per the
retention strategy and plan
IAC0406 Customer relations and customer loyalty is developed and maintained as per
the retention strategy and plan
Physical Requirements:
Documentation, systems, materials and equipment as specified within the practical skills
An automotive sales and service environment for the learner to assess the area and the
application of the relevant occupational health and safety legislation as specified in the
scope statement
Minimum of two (2) years’ sales experience or sales training experience where subject
matter experience can be established
Legal Requirements:
Exemptions
None
The focus of the learning in this module is on providing the learner with the opportunity to
market and promote stock in an automotive sales and service environment.
Given stock, product and/or product specifications, standard operating policies and
procedures, pricelists, access to product and stock related information systems, standard
documentation, forms and/or files, document retrieval and storage system, customer
information systems and access to communication technologies such as computers and
telephones, the learner must be able to:
PA0102 Determine the product mix, stock and price levels for products and services to
be sold
PA0103 Identify stock related issues such as shortages, damages and returns
PA0104 Mark /oversee marking and maintain products and related goods with relevant
marketing/display information
PA0105 Evaluate the effectiveness of the displayed products, services and related
goods
PA0107 Promote products and services using various methods and media
AK0102 Marketing and promotions methods and techniques including new/digital media
and methods
AK0107 Relevant safety, health, environmental, risks and quality policies and
procedures
AK0109 Typical hazards and risks associated with merchandising and promoting stock
IAC0103 Effectiveness of the displayed products, goods and services are evaluated as
per the company’s standard criteria and guidelines with recommendation to optimise
sales
IAC0104 The product mix, stock and price levels for goods to be sold are determined as
per the identified target markets
IAC0105 Sold goods and services are quality assured, wrapped, presented and
delivered as per the standard operating procedures
IAC0106 Target market and the related networking opportunities are identified and
explored as per the standard operating procedures
Given stock, product and/or product specifications, standard operating policies and
procedures, pricelists, access to product and stock related information systems, standard
documentation, forms and/or files, document retrieval and storage system, customer
information systems and access to communication technologies such as computers and
telephones, the learner must be able to:
Applied Knowledge
AK0206 Relevant safety, health, environmental, risks and quality policies and
procedures
AK0207 Typical hazards and risks associated with maintaining stock levels
IAC0201 Supply of stock is sourced, negotiated and replenished from the recommended
and listed suppliers as per the supply agreement/conditions
IAC0202 Purchasing documentation for the acquisition of stock is identified and prepared
in according to standard operating procedures
IAC0203 Received stock and trade ins are appraised as per the standard operating
procedures
IAC0204 Defect products and services such as damaged vehicles, damaged parts,
obsolesces parts, returns and warranty claims are dealt with in according to standard
operating procedures
Physical Requirements:
Documentation, systems, materials and equipment as specified within the practical skills
An automotive sales and service environment for the learner to assess the area and the
application of the relevant occupational health and safety legislation as specified in the
scope statement
Minimum of two (2) years’ sales experience or sales training experience where subject
matter experience can be established
Legal Requirements:
Exemptions
None
The focus of the learning in this module is on providing the learner with the opportunity to
market and promote stock in an automotive sales and service environment.
Given stock, product and/or product specifications, standard operating policies and
procedures, pricelists, access to product and stock related information systems, standard
documentation, forms and/or files, document retrieval and storage systems, customer
information systems, access to communication technologies such as computers and
telephones, relevant legislation, personal protective clothing (PPE) and the relevant stock
related machines, tools and equipment, the learner must be able to:
Applied knowledge
AK0101 Techniques for reading stock orders, electronic data instruments, stock
specification, work instruction, standard operating procedures and checklists
AK0102 Techniques for receiving, counting, labelling, binning, labelling and processing
stock
AK0105 Relevant safety, health, environmental, risks and quality policies and
procedures
IAC0102 Stock is counted, and discrepancies recorded as per the standard operating
procedures
IAC0103 Stock is unpacked, checked and processed to minimise shrinkage and stock
losses in accordance with the standard operating procedures
IAC0104 Stock is binned, stored and rotated as per the stock demarcation policy and the
standard operating procedures
IAC0105 Defect products are identified, processed and reported in accordance with the
standard operating procedures
IAC0106 Communication skills and relevant protocols are applied as per procedures
Given stock, product and/or product specifications, standard operating policies and
procedures, pricelists, access to product and stock related information systems, standard
documentation, forms and/or files, document retrieval and storage systems, customer
information systems, relevant legislation and access to communication technologies such as
computers and telephones, the learner must be able to:
PA0202 Undertake or assist with the ongoing management of stock such as random bin
audit quantities on hand or cycle counts
AK0205 Relevant safety, health, environmental, risks and quality policies and
procedures
IAC0201 Stock levels are maintained on the relevant management information systems
to minimise and manage stock losses
IAC0202 Defect products and services such as damaged vehicles, damaged parts,
obsolesces parts, returns and warranty claims are dealt with in according to standard
operating procedures
Given stock, product and/or product specifications, standard operating policies and
procedures, pricelists, access to product and stock related information systems, standard
documentation, forms and/or files, document retrieval and storage systems, customer
information systems, relevant legislation and access to communication technologies such as
computers and telephones, the learner must be able to:
Applied Knowledge
IAC0301 Supply of stock is sourced, negotiated and replenished from the recommended
and listed suppliers as per the supply agreement/conditions.
IAC0303 Order for stock replenishment is issued as per the company’s standard
operating procedures
Physical Requirements:
Documentation, systems, materials and equipment as specified within the practical skills
An automotive sales and service environment for the learner to assess the area and the
application of the relevant occupational health and safety legislation as specified in the
scope statement
Minimum of two (2) years’ sales experience or sales training experience where subject
matter experience can be established
Legal Requirements:
Exemptions
None
The focus of the learning in this module is on providing the learner with the opportunity to
carry out service-related operational activities in an automotive sales and service
environment.
Given service core process, standard operating procedures, documentation, forms and/or
files, document retrieval and storage systems, customer information systems, vehicle
information system, relevant legislation and access to communication technologies such as
computers and telephones, the learner must be able to:
PA0105 Quality assure a vehicle for delivery/ Prepare vehicle for delivery
Applied Knowledge
AK0110 Procedures for using computer software and data decision making software
tools
IAC0102 Appropriate service jobs are allocated to identified specific technical staff, extra
/additional work required is identified and approval / authorisation gained from customer
for extra work in accordance with the standard operating procedures
IAC0103 Invoices prepared and payments for goods and services accepted by a variety
of payment methods and procedures
IAC0104 Customer service index improved, and customer relations maintained as per
the generally accepted customer service standards
IAC0104 Vehicle is quality assured and handed over for delivery in accordance with the
standard operating procedures
IAC0105 Vehicle service and repair documentation prepared and maintained using the
specific management information tracking systems and in accordance with the standard
operating procedures
Physical Requirements:
Documentation, systems, materials and equipment as specified within the practical skills
An automotive sales and service environment for the learner to assess the area and the
application of the relevant occupational health and safety legislation as specified in the
scope statement
Minimum of two (2) years’ sales experience or sales training experience where subject
matter experience can be established
Legal Requirements:
Exemptions
None
522303000-WM-01 New and used car sales processes, NQF Level 4 Credits 55
The focus of the work experience is on providing the learner an opportunity to experience the full
range of activities to sell automotive vehicles to existing and/or prospective clients for a minimum
period of 6 weeks
WM-01-WE01: Observe and assist a Vehicle Sales Advisor sell automotive vehicles to existing
and/or prospective clients for a minimum period of 1 weeks
WM-01-WE02: Sell automotive vehicles to existing and/or prospective clients under direct
guidance and assistance of a Vehicle Sales Advisor for a minimum period of 2 weeks
WM-01-WE01: Observe and assist a Vehicle Sales Advisor sell automotive vehicles to
existing and/or prospective clients for a minimum period of 1 week
WA0102 Observe and assist a Vehicle Sales Advisor apply the legislative requirements as part
of the sales process
WA0103 Observe and assist a Vehicle Sales Advisor generate leads and qualify potential
customers
WA0104 Observe and assist a Vehicle Sales Advisor sell the vehicle
WA0105 Observe and assist a Vehicle Sales Advisor complete the dynamic demonstration
WA0106 Observe and assist a Vehicle Sales Advisor offer and/or complete the static
demonstration
WA0107 Observe and assist a Vehicle Sales Advisor appraise a used vehicle
WA0108 Observe and assist a Vehicle Sales Advisor close the sale
WA0109 Observe and assist a Vehicle Sales Advisor finalise the sales transaction
WA0110 Observe and assist a Vehicle Sales Advisor prepare vehicle and hand over
WA0111 Observe and assist a Vehicle Sales Advisor compile the deal file
WA0112 Observe and assist a Vehicle Sales Advisor complete sales administration and
documentation
Supporting evidence
WM-01-WE02: Sell automotive vehicles to existing and/or prospective clients under direct
guidance and assistance of a Vehicle Sales Advisor for a minimum period of 2 weeks
WA0201 Apply the legislative requirements as part of the sales process under direct guidance
and assistance of a Vehicle Sales Advisor
WA0202 Generate leads and qualify potential customers under direct guidance and assistance
of a Vehicle Sales Advisor
WA0203 Sell the vehicle under direct guidance and assistance of a S Vehicle ales Advisor
WA0204 Complete the dynamic demonstration under direct guidance and assistance of a
Vehicle Sales Advisor
WA0205 Offer and/or complete the static demonstration under direct guidance and assistance
of a Vehicle Sales Advisor
WA0206 Appraise a used vehicle under direct guidance and assistance of a Vehicle Sales
Advisor
WA0207 Close the sale under direct guidance and assistance of a Vehicle Sales Advisor
WA0208 Finalise the sales transaction under direct guidance and assistance of a Vehicle
Sales Advisor
WA0209 Prepare vehicle and hand over under direct guidance and assistance of a Vehicle
Sales Advisor
WA0210 Compile the deal file under direct guidance and assistance of a Vehicle Sales Advisor
WA0211 Complete sales administration and documentation under direct guidance and
assistance of a Vehicle Sales Advisor
WA0212 Maintain customer relations under direct guidance and assistance of a Vehicle Sales
Advisor
Supporting evidence
The sale of new and/or used automotive vehicles is performed in one of the following contexts:
Urban
Peri-urban and
Rural areas
Physical Requirements:
Computer processing unit and tools and equipment such as word processing and spreadsheet
and as specified in the scope of the work experience
All relevant policies and procedures and the required management information systems
Legal Requirements:
Compliance with the Labour Relations Act, Workmen’s Compensation Act and the Tax and
Payroll Laws
None
The focus of the work experience is on providing the learner an opportunity to experience the full
range of activities in selling automotive parts and accessories to existing and/or prospective clients
for a minimum period of 6 weeks
WM-02-WE01: Observe and assist a Parts Sales Advisor sell automotive parts and
accessories to existing and/or prospective clients for a minimum period of 1 weeks
WM-02-WE02: Sell automotive parts and accessories to existing and/or prospective clients
under direct guidance and assistance of a Parts Sales Advisor for a minimum period of 2
weeks
WM-02-WE01: Observe and assist a Parts Sales Advisor sell automotive parts and
accessories to existing and/or prospective clients for a minimum period of 1 week
Scope of work
WA0102 Observe and assist a Parts Sales Advisor apply the legislative requirements relevant
to the parts processes
WA0103 Observe and assist a Parts Sales Advisor generate leads and qualify potential
customers
WA0104 Observe and assist a Parts Sales Advisor sell parts and accessories
WA0105 Observe and assist a Parts Sales Advisor finalise the sales transaction
WA0106 Observe and assist a Parts Sales Advisor prepare parts and accessories for the client
WA0107 Observe and assist a Parts Sales Advisor complete sales administration and
documentation
WA0108 Observe and assist a Parts Sales Advisor maintain customer relations
Supporting evidence
WM-02-WE02: Sell automotive parts and accessories to existing and/or prospective clients
under direct guidance and assistance of a Parts Sales Advisor for a minimum period of 2
weeks
Scope of work
WA0201Apply the legislative requirements relevant to the parts processes under direct
guidance and assistance of a Parts Sales Advisor
WA0202 Generate leads and qualify potential customers under direct guidance and assistance
of a Parts Sales Advisor
WA0203 Sell parts and accessories under direct guidance and assistance of a Parts Sales
Advisor
WA0204 Finalise the sales transaction under direct guidance and assistance of a Parts Sales
Advisor
WA0205 Prepare parts and accessories for the client under direct guidance and assistance of
a Parts Sales Advisor
WA0206 Complete sales administration and documentation under direct guidance and
assistance of a Parts Sales Advisor
WA0207 Maintain customer relations under direct guidance and assistance of a Parts Sales
Advisor
Supporting evidence
Scope of work
Supporting evidence
Urban
Peri-urban and
Rural areas
Physical Requirements:
Computer processing unit and tools and equipment such as word processing and spreadsheet
and as specified in the scope of the work experience
All relevant policies and procedures and the required management information systems
Legal Requirements:
Compliance with the Labour Relations Act, Workmen’s Compensation Act and the Tax and
Payroll Laws
None
The focus of the work experience is on providing the learner an opportunity to experience the full
range of activities in controlling vehicle stock parts for a minimum period of 12 weeks
WM-03-WE01: Observe and assist a Parts Sales Advisor control the vehicle stock for a
minimum period of 1 weeks
WM-03-WE02: Control the vehicle stock under direct guidance and assistance of a Parts Sales
Advisor for a minimum period of 2 weeks
WM-03-WE03: Independently control the vehicle stock under supervision of a Parts Sales
Advisor for a minimum period of 3 weeks
WM-03-WE01: Observe and assist a Parts Sales Advisor control the vehicle stock for a
minimum period of 1 week
WA0102 Observe and assist a Parts Sales Advisor maintain stock levels and stock mix
WA0104 Observe and assist a Parts Sales Advisor receive and store stock
WA0105 Observe and assist a Parts Sales Advisor update the internal stock management
systems
WA0106 Observe and assist a Parts Sales Advisor allocate stock as per customer priority
WA0108 Observe and assist a Parts Sales Advisor follow through on customer queries and
complaints
WA0109 Observe and assist a Parts Sales Advisor maintain the part supply account records
WA0110 Observe and assist a Parts Sales Advisor maintain supplier relationships
WA0111 Observe and assist a Parts Sales Advisor deal with damaged and returned stock
WA0112 Observe and assist a Parts Sales Advisor engage with internal and external parts
delivery services
WA0113 Observe and assist a Parts Sales Advisor apply the legislative requirements relevant
to the parts processes
522303000 Automotive Sales Advisor Page 85 of 111
Supporting evidence
WM-03-WE02: Control the vehicle stock under direct guidance and assistance of a Parts
Sales Advisor for a minimum period of 2 weeks
WA0201 Analyse stock levels and stock orders under direct guidance and assistance of a
Parts Sales Advisor
WA0202 Maintain stock levels and stock mix under direct guidance and assistance of a Parts
Sales Advisor
WA0203 Procure stock under direct guidance and assistance of a Parts Sales Advisor
WA0204 Receive and store stock under direct guidance and assistance of a Parts Sales
Advisor
WA0205 Update the internal stock management systems under direct guidance and
assistance of a Parts Sales Advisor
WA0206 Allocate stock as per customer priority under direct guidance and assistance of a
Parts Sales Advisor
WA0207 Invoice stock under direct guidance and assistance of a Parts Sales Advisor
WA0208 Follow through on customer queries and complaints under direct guidance and
assistance of a Parts Sales Advisor
WA0209 Maintain the part supply account records under direct guidance and assistance of a
Parts Sales Advisor
WA0210 Maintain supplier relationships under direct guidance and assistance of a Parts Sales
Advisor
WA0211 Deal with damaged and returned stock under direct guidance and assistance of a
Parts Sales Advisor
WA0212 Engage with internal and external parts delivery services under direct guidance and
assistance of a Parts Sales Advisor
WA0213 Apply the legislative requirements relevant to the parts processes under direct
guidance and assistance of a Parts Sales Advisor
522303000 Automotive Sales Advisor Page 86 of 111
Supporting evidence
WM-03-WE03: Independently control the vehicle stock under supervision of a Parts Sales
Advisor for a minimum period of 3 weeks
Supporting evidence
Urban
Peri-urban and
Rural areas
Physical Requirements:
Computer processing unit and tools and equipment such as word processing and spreadsheet
and as specified in the scope of the work experience
All relevant policies and procedures and the required management information systems
Legal Requirements:
Compliance with the Labour Relations Act, Workmen’s Compensation Act and the Tax and
Payroll Laws
None
The focus of the work experience is on providing the learner an opportunity to experience the full
range of vehicle service activities for a minimum period of 6 weeks
WM-04-WE01: Observe and assist a Service Advisor implement and control the service
processes for a minimum period of 1 weeks
WM-04-WE02: Implement and control the service processes under direct guidance and
assistance of a Service Advisor for a minimum period of 2 weeks
WM-04-WE03: Independently implement and control the service processes under supervision
of a Service Advisor for a minimum period of 3 weeks
WM-04-WE01: Observe and assist a Service Advisor implement and control the service
processes for a minimum period of 1 week
WA0102 Observe and assist a Service Advisor apply the legislative requirements relevant to
the service processes
WA0104 Observe and assist a Service Advisor book and/or finalise vehicle for service
WA0105 Observe and assist a Service Advisor prepare the job card
WA0107 Observe and assist a Service Advisor plan service scheduling with the workshop
WA0108 Observe and assist a Service Advisor liaise with customer on service process
WA0109 Observe and assist a Service Advisor upsell products and services
WA0110 Observe and assist a Service Advisor maintain customers and vehicle service
documentation and systems
WA0111 Observe and assist a Service Advisor control the vehicle service process and
progress
WA0113 Observe and assist a Service Advisor handle, process and finalise payments
Supporting evidence
WM-04-WE02: Implement and control the service processes under direct guidance and
assistance of a Service Advisor for a minimum period of 2 weeks
WA0201 Apply the legislative requirements relevant to the service processes under direct
guidance and assistance of a Service Advisor
WA0202 Check vehicle history under direct guidance and assistance of a Service Advisor
WA0203 Book and/or finalise vehicle for service under direct guidance and assistance of a
Service Advisor
WA0204 Prepare the job card under direct guidance and assistance of a Service Advisor
WA0205 Prepare service quotes under direct guidance and assistance of a Service Advisor
WA0206 Plan service scheduling with the workshop under direct guidance and assistance of a
Service Advisor
WA0207 Liaise with customer on service process under direct guidance and assistance of a
Service Advisor
WA0208 Upsell products and services under direct guidance and assistance of a Service
Advisor
WA0209 Maintain customers and vehicle service documentation and systems under direct
guidance and assistance of a Service Advisor
WA0210 Control the vehicle service process and progress under direct guidance and
assistance of a Service Advisor
WA0211 Maintain customer satisfaction under direct guidance and assistance of a Service
Advisor
WA0212 Handle, process and finalise payments under direct guidance and assistance of a
Service Advisor
WA0213 Hand over serviced vehicle under direct guidance and assistance of a Service
Advisor
Supporting evidence
The automotive vehicle services are performed in one of the following contexts:
Urban
Peri-urban and
Rural areas
Physical Requirements:
Computer processing unit and tools and equipment such as word processing and spreadsheet
and as specified in the scope of the work experience
All relevant policies and procedures and the required management information systems
Legal Requirements:
Compliance with the Labour Relations Act, Workmen’s Compensation Act and the Tax and
Payroll Laws
None
Learner Details
Name:
ID Number:
Employer Details
Company Name:
Address:
Supervisor Name:
Work Telephone:
E-Mail: