What Is Music Marketing?


Every modern-day musician must be familiar with the music track and album promotion. But,
marketing means something more significant. It combines strategies to connect the artists with
the fanbase, get noticed by the new audience, and monetize their growth the right way.
Depending on your music career level, your marketing strategy will be different. As an artist
grows, their marketing goals also change. You can have short-term or long-term strategies.
However, both need regular result assessments to know when to change them.
Importance of Music Marketing

You are wrong if you are one of the musicians who think only your talent and hard work can
determine your position in the music industry. We live in an era of marketing, and the domain of
music is no different. Music tracks and albums are also considered a product now, and they need
marketing like every other creation out for sale.
Here is how marketing can ensure your success as a musician:
• Make your music reach the right audience by making them aware of your service.
• Develop a strong relationship between you and your audience. Also, create a loyal
fanbase for constant support and word-of-mouth promotion.
• Improve online sales of your music, services, and merchandise.
• Increase booking requests for music productions, recordings, concerts, and
shows.
• Measure your success and compare it with other players in the industry.
• Help you establish yourself as a professional musician instead of an amateur.

Digital Vs. Traditional Music Marketing


Earlier, selling music meant selling physical products such as cassettes and CDs. At that time,
traditional marketing used to work quite well, thanks to its four core elements:
• Product: Music that is up for sale
• Price: Cost of the product
• Place: Place of buying the product
• Promotion: Making the audience know about the product
However, this method does not work for digital products, and you need a modern music
marketing strategy.
• Experience: Attract the audience to enjoy a wholesome experience.
• Exchange: Offer products in exchange for something other than money.
• Everyplace: Sell your music through every possible channel.
• Evangelism: Influence your fans to promote your work.
This modern music
marketing strategy is
what I am about to
show you!
Introduction

As a musician, you know that promoting your music is an essential part of your success. With the
rise of digital platforms, there are more opportunities than ever before to get your music out
there. However, with so many options, it can be overwhelming to know where to start. In this
eBook, we'll explore 101 ways you can promote your music in 2023.

1. Build a website: A website is a crucial tool for any musician. It allows you to
showcase your music, sell merchandise, and connect with fans.
2. Social media: Social media platforms like Instagram, TikTok, and Twitter are
excellent ways to connect with fans and promote your music.
3. Email marketing: Build an email list and send out newsletters with updates
on your latest music, shows, and merchandise.
4. Collaborate with other musicians: Collaborating with other artists can
introduce you to new fans and broaden your audience.
5. Submit your music to music blogs: Music blogs are always on the lookout
for new and exciting music to feature. Submit your music to relevant blogs
to increase exposure.
6. Host a listening party: Host a listening party to get feedback on your latest
music and create buzz around your release.
7. Release a music video: Music videos are a great way to promote your
music and create a visual experience for fans.
8. Create a YouTube channel: YouTube is a powerful platform for musicians.
Create a channel and post videos of your music, performances, and
behind-the-scenes footage.
9. Submit your music to online radio stations: Online radio stations are a
great way to get your music heard by a wider audience.
10. Perform live: Performing live is one of the most effective ways to promote
your music. Book shows, festivals, and tours to reach new fans.
11. Utilize Spotify playlists: Submit your music to relevant Spotify playlists to
increase streams and gain new listeners.
12. Run a social media contest: Host a social media contest to engage fans and
create buzz around your music.
13. Release a remix: Collaborate with a producer or DJ to release a remix of
your music and attract new fans.
14. Release an acoustic version of your music: Release an acoustic version of
your music to create a different listening experience for fans.
 15. Play live sessions: Record live sessions of your music and release them on
YouTube and social media.
16. Create merch: Merchandise is a great way to promote your music and
create a connection with fans.
17. Attend industry events: Attend industry events like conferences, showcases,
and festivals to network and gain exposure.
18. Pitch your music to sync opportunities: Sync opportunities like TV shows,
movies, and commercials can give your music a broader audience.
19. Host a live stream concert: Live stream concerts are a great way to reach
fans who can't attend live shows.
20. Create a podcast: A podcast is an excellent way to connect with fans and
discuss your music and industry news.
21. Guest on other podcasts: Guest on other podcasts to reach new audiences
and gain exposure.
22. Release a cover song: Release a cover song to attract new listeners and
showcase your musical style.
23. Use hashtags: Use relevant hashtags on social media to reach new fans and
get your music discovered.
24. Utilize TikTok trends: Create TikTok videos to current trends to reach a
wider audience and promote your music.
25. Release a holiday single: Release a holiday single to attract new listeners
and create seasonal buzz around your music.
26. Release an EP: Release an EP to showcase a collection of your latest music.
27. Host a listening party on Clubhouse: Host a listening party on Clubhouse
to connect with

continue
fans and discuss your music.

28. Collaborate with a brand: Collaborating with a brand can give your music
exposure to new audiences.
29. Create a music documentary: Create a music documentary to give fans a
behind-the-scenes look at your music and creative process.
30. Release a live album: Release a live album to showcase your performances
and give fans a different listening experience.
31. Offer exclusive content to fans: Offer exclusive content like bonus tracks,
behind-the-scenes footage, and merchandise to your most loyal fans.
32. Host a listening session on Discord: Host a listening session on Discord to
connect with fans and get feedback on your music.
33. Use Instagram Reels: Use Instagram Reels to create short videos featuring
your music and attract new listeners.
34. Collaborate with a non-profit organization: Collaborate with a non-profit
organization to promote a cause and give your music exposure to new
audiences.
35. Host a release party: Host a release party to celebrate your latest music
release and connect with fans.
36. Use Reddit to promote your music: Use relevant subreddits to promote
your music and connect with fans.
37. Release a concept album: Release a concept album to tell a story and give
fans a unique listening experience.
38. Use YouTube ads: Use YouTube ads to promote your music videos and
reach new audiences.
39. Host a Q&A session on Twitter: Host a Q&A session on Twitter to connect
with fans and answer their questions about your music.
40. Release a limited edition vinyl: Release a limited edition vinyl to create
excitement around your music and offer fans a collectible item.
41. Create a lyric video: Create a lyric video to promote your music and give
fans a visual experience.
42. Utilize Facebook ads: Use Facebook ads to promote your music and reach
new audiences.
43. Participate in music competitions: Participate in music competitions to gain
exposure and potentially win prizes.
44. Release an instrumental version of your music: Release an instrumental
version of your music to showcase your musical abilities and attract new
listeners.
45. Use LinkedIn to network with industry professionals: Use LinkedIn to
connect with industry professionals and gain exposure for your music.
46. Offer exclusive experiences to fans: Offer exclusive experiences like meet
and greets, backstage passes, and private performances to your most loyal
fans.
47. Host a release party on Twitch: Host a release party on Twitch to connect
with fans and promote your latest music release.
48. Use Pinterest to showcase your music: Use Pinterest to create boards
featuring your music, merchandise, and creative process.
49. Collaborate with a visual artist: Collaborate with a visual artist to create
artwork for your music and give fans a visual experience.
50. Use Snapchat to promote your music: Use Snapchat to create short videos
featuring your music and connect with fans.
51. Release a single with a music video: Release a single with a music video to
give fans a visual experience and promote your music.
52. Use Instagram Live: Use Instagram Live to connect with fans in real-time
and promote your music.
53. Host a listening party on Zoom: Host a listening party on Zoom to connect
with fans and get feedback on your music.
54. Use Twitter ads: Use Twitter ads to promote your music and reach new
audiences.
55. Release a remix EP: Release a remix EP featuring different remixes of your
music to attract new listeners and showcase your music in a new way.
56. Use Twitch to host a live concert: Use Twitch to host a live concert and
connect with fans who can't attend live shows.
57. Release a music documentary series: Release a series of music
documentaries to give fans an in-depth look at your music and creative
process.
58. Participate in online music forums: Participate in online music forums to
connect with other musicians and promote your music to new audiences.
59. Release a cover song: Release a cover song to showcase your musical
abilities and attract new listeners.
60. Use TikTok to promote your music: Use TikTok to create short videos
featuring your music and attract new fans.
61. Host a virtual concert: Host a virtual concert to connect with fans and
promote your music to audiences around the world.
62. Collaborate with a music blogger: Collaborate with a music blogger to get
your music featured on their website and gain exposure to new audiences.
63. Use Soundcloud to promote your music: Use Soundcloud to upload your
music and connect with fans who enjoy discovering new artists.
64. Create a music podcast: Create a music podcast to discuss your music and
promote it to new audiences.
65. Use Bandcamp to sell your music: Use Bandcamp to sell your music and
connect with fans who are passionate about supporting independent
artists.
66. Host a music giveaway: Host a music giveaway to incentivize fans to share
your music and attract new listeners.
67. Use LinkedIn ads: Use LinkedIn ads to promote your music and reach new
audiences in the business and professional world.
68. Create a music tutorial: Create a music tutorial to showcase your skills and
attract new fans who are interested in learning more about your craft.
69. Use Twitch to collaborate with other musicians: Use Twitch to collaborate
with other musicians and promote your music to new audiences.
70. Create a music playlist: Create a music playlist featuring your own music
and other artists you admire to showcase your taste and attract new
listeners.
71. Use Instagram Stories: Use Instagram Stories to showcase your music and
give fans a behind-the-scenes look at your creative process.
72. Participate in music conferences: Participate in music conferences to
network with industry professionals and gain exposure for your music.
73. Release a concept music video: Release a concept music video to tell a
story and give fans a visual experience.
74. Host a music webinar: Host a music webinar to share your expertise and
promote your music to new audiences.
75. Use Twitter to connect with fans: Use Twitter to connect with fans and
promote your music through hashtags and engaging with your audience.
76. Create a music blog: Create a music blog to share your thoughts and
insights on the industry and promote your music to new audiences.
77. Use Reddit AMA: Use Reddit AMA (Ask Me Anything) to connect with fans
and answer their questions about your music and creative process.
78. Release a music box set: Release a music box set featuring your albums
and additional exclusive content to attract new fans and reward loyal ones.
79. Use Pinterest ads: Use Pinterest ads to promote your music and reach new
audiences interested in music-related content.
80. Host a virtual album release party: Host a virtual album release party to
connect with fans and promote your latest music release.
81. Use LinkedIn groups: Use LinkedIn groups to connect with other musicians
and industry professionals and gain exposure for your music.
82. Create a music meme: Create a music meme featuring your music and
share it on social media to attract new listeners.
83. Use Instagram IGTV: Use Instagram IGTV to showcase your music and
connect with fans in a longer format.
84. Host a music trivia game: Host a music trivia game featuring your music
and give fans a chance to win prizes and connect with your brand.
85. Release a music book: Release a music book featuring your thoughts and
insights on the industry and promote your music to new audiences.
86. Use Snapchat ads: Use Snapchat ads to promote your music and reach new
audiences interested in music-related content.
87. Collaborate with a music influencer: Collaborate with a music influencer to
promote your music to their followers and gain exposure to new
audiences.
88. Use Facebook Live: Use Facebook Live to connect with fans and promote
your music through live performances, Q&A sessions, and behind-the-
scenes content.
89. Create a music video series: Create a music video series featuring different
songs and themes to showcase your versatility and attract new fans.
90. Participate in music festivals: Participate in music festivals to perform live
and gain exposure for your music to new audiences.
 91. Use Snapchat lenses: Use Snapchat lenses featuring your music and share
them on social media to attract new listeners.
92. Create a music-themed merch line: Create a music-themed merch line
featuring your brand and promote it to fans who want to support your
music.
93. Host a music-themed event: Host a music-themed event, such as a
listening party or album signing, to connect with fans and promote your
music.
94. Release a music app: Release a music app featuring your music and
exclusive content to connect with fans and attract new listeners.
95. Use WhatsApp to connect with fans: Use WhatsApp to connect with fans
and share exclusive content and updates about your music.
96. Create a music-themed art series: Create a music-themed art series
featuring your brand and promote it to fans who are interested in both
music and art.
97. Use Twitter Spaces: Use Twitter Spaces to host live audio conversations and
connect with fans in a new and engaging way.
98. Participate in music contests: Participate in music contests to showcase
your talent and gain exposure for your music to new audiences.
99. Release a music documentary: Release a music documentary featuring your
music and creative process to give fans a behind-the-scenes look and
attract new listeners.
100. Use YouTube Shorts: Use YouTube Shorts to create short videos
featuring your music and attract new fans who enjoy discovering new
artists.
101. Host a music-themed charity event: Host a music-themed charity
event to connect with fans and promote your music while giving back to a
worthy cause.

These are just a few of the many ways a musician can promote their
music in 2023. The key is to be creative, consistent, and always looking
for new opportunities to connect with fans and attract new listeners.
By using a combination of these tactics and staying true to your
unique style and brand, you can grow your audience and achieve
success as a musician in today's ever-changing music industry.
as an expert, explain 30 ways to increase streams and followers as a musician on
social media

Certainly, here are 30 ways to increase streams and followers as a musician on

social media:

1. Be consistent: Consistency is key on social media. Make sure to post content

regularly to keep your followers engaged.

2. Collaborate with other musicians: Collaborating with other musicians on social
media can help you reach new audiences and gain new followers.

3. Use hashtags: Use relevant hashtags in your posts to make them discoverable to
people who are interested in your genre of music.

4. Share behind-the-scenes content: Share behind-the-scenes content to give your
followers a glimpse into your creative process and build a deeper connection
with them.

5. Share live performances: Share live performances to give your followers a taste of
your music and encourage them to stream your music.

BONUS:

50 Ways To Increase
Streams And
Followers As A
Musician On Social
Media With Practical
Examples
Certainly, here are 30 ways to increase streams and followers as a
musician on social media with practical examples:

1. Be consistent: Consistency is key on social media. Make sure

to post content regularly to keep your followers engaged. For
example, post a new cover or original song every week.

2. Collaborate with other musicians: Collaborating with other
musicians on social media can help you reach new audiences
and gain new followers. For example, collaborate on a cover
song or a live stream performance.

3. Use hashtags: Use relevant hashtags in your posts to make
them discoverable to people who are interested in your genre
of music. For example, use #indiemusic or #popmusic.

4. Share behind-the-scenes content: Share behind-the-scenes
content to give your followers a glimpse into your creative
process and build a deeper connection with them. For
example, share a video of you working on a new song in the
studio.

5. Share live performances: Share live performances to give
your followers a taste of your music and encourage them to
stream your music. For example, share a snippet of a live
performance on Instagram.

6. Run contests and giveaways: Run contests and giveaways to
engage your followers and incentivize them to share your
music. For example, offer a prize to someone who shares
your new song the most.

7. Use Instagram Reels: Use Instagram Reels to create short,
engaging videos that showcase your music and personality.
For example, create a Reel showcasing your guitar skills.

8. Share user-generated content: Share content created by your
fans to show appreciation and build a sense of community.
For example, share a fan cover of one of your songs.

9. Use Instagram Stories: Use Instagram Stories to share
snippets of your day and give your followers a more personal
look into your life as a musician.

10. Host Q&A sessions: Host Q&A sessions to answer questions
from your followers and build a stronger connection with
them. For example, use Instagram Live to host a Q&A
session.

11. Use TikTok: Use TikTok to create short, viral videos that
showcase your music and personality. For example, create a
dance challenge to one of your songs.

12. Share exclusive content: Share exclusive content, such as
behind-the-scenes videos and sneak peeks of new music, to
incentivize your followers to follow you on social media.

13. Share cover songs: Share cover songs to showcase your
musical talent and introduce your followers to new songs.

14. Use YouTube: Use YouTube to share your music videos and
other content. YouTube is a great platform for reaching new
audiences and gaining more views.

15. Use Facebook Groups: Use Facebook Groups to connect
with other musicians and fans in your niche. You can also use
groups to promote your music.

16. Share inspirational quotes: Share inspirational quotes that
align with your brand and personality to keep your followers
engaged and motivated.

17. Host Instagram takeovers: Host Instagram takeovers to bring
new followers to your page and engage your existing
followers. For example, have another musician take over your
page for a day.

18. Host virtual concerts: Host virtual concerts to give your
followers a chance to see you perform live and gain new
 followers. For example, use a platform like Zoom to host a
virtual concert.

19. Share tips and tricks: Share tips and tricks related to your
music and brand to provide value to your followers and
position yourself as an authority.

20. Use Instagram Live: Use Instagram Live to host live
performances, Q&A sessions, and other engaging content.

21. Collaborate with influencers: Collaborate with influencers in
your niche to reach new audiences and gain more followers.
For example, collaborate with a popular music blogger or
vlogger.

22. Use Twitter: Use Twitter to connect with other musicians,
fans, and
 industry professionals. Share your latest updates
and engage with others in your niche.
23. Share your journey: Share your journey as a musician,
including your struggles and successes, to build a deeper
connection with your followers.

24. Use Pinterest: Use Pinterest to create boards featuring your
music, merch, and other content. This can help you reach
new audiences and gain more followers.

25. Share fan art: Share fan art and other content created by your
fans to show appreciation and build a sense of community.

26. Host giveaways: Host giveaways to incentivize your followers
to engage with your content and share your music. For
example, offer a prize to someone who comments on your
latest post.

27. Use LinkedIn: Use LinkedIn to connect with other
professionals in the music industry and promote your music
to a wider audience.

28. Share your influences: Share the musicians and artists who
inspire you to give your followers a better understanding of
your music and brand.

29. Use Instagram Guides: Use Instagram Guides to curate
content related to your music and brand. This can help you
showcase your expertise and provide value to your followers.

30. Use Instagram IGTV: Use Instagram IGTV to share longer-
form content, such as interviews and live performances. This
can help you reach a wider audience and gain more followers.