ASSIGNMENT 2 FRONT SHEET

Qualification BTEC Level 5 HND Diploma in Business

Unit number and title Unit 9: Entrepreneurial Ventures (5047)

Submission date Date Received 1st submission

Re-submission Date Date Received 2nd submission

Student names & codes Final scores Signatures

1. GBS200407 NGUYEN HOANG NAM

2. GBS200791 CAO TRI TUONG

Group number:
2. GBS200826 NGUYEN HOANG TRUONG

4.GBS200835 PHAM NGUYEN BAO TRANG

5. GCS200084 PHAN TU ANH

Class GBS1001B Assessor name TRUONG NGOC THINH

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I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false declaration is
a form of malpractice.

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 Table of Content
I. Introducion .................................................................................................................................................................................................................................. 12

II. Body ............................................................................................................................................................................................................................................ 12

1. Consider three interdependent aspects: environmental, economic and social .............................................................................................................. 12

1.2 Project objectives: Objectives, target indicators ................................................................................................................................................... 13

1.3 Business philosophy ................................................................................................................................................................................................. 14

2. Business idea ...................................................................................................................................................................................................................... 14

3. Planning strategy/plan. ......................................................................................................................................................................................................14

3.1 Business model ......................................................................................................................................................................................................... 14

3.2 Business strategy ......................................................................................................................................................................................................17

3.3 Staff development and training ...............................................................................................................................................................................17

4. Detailed marketing plan .....................................................................................................................................................................................................17

4.1 Market research ....................................................................................................................................................................................................... 17

4.2 Competitor analysis. .................................................................................................................................................................................................19

Some competitors selling healthy food and drinks: ........................................................................................................................................................ 19

4.4 Strengths and weaknesses of the enterprise “Taste of Food” ............................................................................................................................... 20

4.5Opportunity: The healthy eating trend is getting increasingly popular. .................................................................................................................21

4.6 Challenge: ................................................................................................................................................................................................................ 21

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 5. Product Description ............................................................................................................................................................................................................21

5.1 Contrast the products of the organization with those of rivals. ........................................................................................................................... 22

6. Location ...............................................................................................................................................................................................................................23

7. Market area ........................................................................................................................................................................................................................ 23

III. An overview of the startup project of Highland and its founde. ............................................................................................................................................ 24

1. Learning about Vietnamese culture and running a coffee shop .........................................................................................................................................24

IV. Investigate the scope of entrepreneurial ventures, using a variety of examples. .................................................................................................................26

1. Entrepreneurial traits of entrepreneur ............................................................................................................................................................................. 26

 Actively maintain ability ...............................................................................................................................................................................................27

 Expansion to anything ..................................................................................................................................................................................................27

 Curiosity ........................................................................................................................................................................................................................28

 Ability Recovery ............................................................................................................................................................................................................28

 Creative ability ..............................................................................................................................................................................................................29

 The ability to stay motivated ....................................................................................................................................................................................... 29

 Mental strength and endurance .................................................................................................................................................................................. 29

 Take responsibility for everything that may happen ................................................................................................................................................... 30

 The ability to absorb anything. .................................................................................................................................................................................... 30

 Passion and desire to help people. .............................................................................................................................................................................. 31

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  The ability to put oneself in another's shoes. ..............................................................................................................................................................31

2. An analysis of entrepreneurial skills and characteristics of the chosen entrepreneurs. ................................................................................................ 32

a. Entrepreneurial skills ...................................................................................................................................................................................................32

 Business management skills .................................................................................................................................................................................32

 Problem-solving skills ........................................................................................................................................................................................... 33

 Risk-taking skills ....................................................................................................................................................................................................33

 Creative thinking skills ..........................................................................................................................................................................................33

 Active communication and listening skills ........................................................................................................................................................... 33

b. Characteristics .....................................................................................................................................................................................................................34

 Passion ..................................................................................................................................................................................................................34

 Creation ................................................................................................................................................................................................................34

 Knowledge ............................................................................................................................................................................................................34

 Vision .................................................................................................................................................................................................................... 35

V. Conclusion ...................................................................................................................................................................................................................................35

VI. Reference ................................................................................................................................................................................................................................... 35

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I. Introducion

With health being the top priority, the trend of clean eating and regular exercise is the lifestyle that everyone wants to lead. Some restaurants
in Ho Chi Minh City, some fast food restaurants do not guarantee nutrients, affecting the working quality of office workers in Ho Chi Minh City
in particular and Vietnam in general. Dayli Food Store is committed to meeting the nutritional and energy needs of each meal. It would be
great if in a busy working day you can still buy a nutritious and absolutely safe food for your health when you choose to use Dayli Food's
service. The birth of Dayli Food Enterprise. With the desire to bring a dining space close to nature, healthy meals, quality ingredients selection,
"clean" standards are first, weekly or monthly meals help you maintain a healthy lifestyle, in accordance with the diet to have a beautiful body
standard, gain muscle, lose fat. And providing macrobiotic salt is a special formula in vegetarian dishes, providing a complete nutritional
supplement for vegetarians. The Dayli Food business focuses on a balanced diet specifically designed to help you manage your weight in the
most effective way.

II. Body

1. Consider three interdependent aspects: environmental, economic and social

Businesses in Ho Chi Minh City are bustling and dynamic nowadays, highly competitive, contributing to the growth of the economy, and should
not just focus on economic development. At the same time, businesses contribute to public health, environmental protection, consuming and

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limiting plastic and plastic waste is the top criterion of Dayli food, the environment will limit pollution, from which all people will live healthy,
work more productively, promote economic development, and have a healthy society.

The project has a positive impact on stakeholders and the environment

The Dayli food restaurant's business initiative promotes a vibrant and healthy working environment for workers. With cheap costs, it has a
positive influence on the eating habits of young people or working, office professionals. Dayli food seeks to instill positive values in eating
habits in order to maintain good health and to spread the message of environmental conservation.

How is the entrepreneurial journey organized?

The start-up path is meticulously planned, beginning with the idea and progressing to market leadership based on market potential. Creativity,
vision, judgment, opportunity, and passion are all required. Employee abilities include the capacity to lead first, adaptability, and the ability to
develop a network of employees. Working style and company culture must be developed in order to achieve mutual goals. Understand how to
manage your funds, make sound investments, and be prepared to pay corporation taxes as required by law). With all of the aforementioned
components, we already have a great basis for starting a firm and laying the groundwork for a robust business foundation.

1.2 Project objectives: Objectives, target indicators

Rising sales and income are estimated to exceed VND 1,314 billion in the first year of operation. We have developed a sustainable network
that supports the Eat Clean community in Vietnam with the purpose of bringing Dayli food on par with other Healthy Food companies. Dayli
cuisine is a genuinely engaged and enthusiastic initiative with a professional service attitude, experienced chef talents, understanding
consumers, building a modest restaurant space while giving a cozy sensation. We consistently strive to provide unusual and exciting
experiences, as well as to satisfy our consumers.

Mission: With the motto "Nutritious dinner for a healthier you," it is a healthy meal for a healthy body. Provide consumers with healthy eating
practices while also receiving a scientific nutritious diet. Always provide the greatest products and services to clients to provide the most value.
Founded by a group of young and ambitious entrepreneurs.

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Dayli Food's vision for the future is to become a restaurant chain that supports and respects the healthy foods that Dayli food provides, while
also continually improving the food's quality. In 2020, Healthy Eating will be well established in the market.

1.3 Business philosophy

Dayli food business concept is as follows: "Quality food must always fulfill two criteria: clean ingredients and adequate nutrients." Dayli food has made an
Eat Clean dinner simple, elegant, and enjoyable for diners by following a defined business philosophy. Every day, Dayli food strives to be the location with
the "Best Healthy Food in Town." That demonstrates the significance of business thinking in the operation of a Healthy Food company brand.

In terms of product quality, Dayli Food is constantly on the lookout for new Eat Clean dishes to add to the menu in order to broaden it and better serve its
clients. Furthermore, we make certain to replace the diners here in order to calculate enough calories of a meal to suit all of the demands of customers, as
well as to be flexible in order to catch the waves and remain ahead of possible consumer wants. Customers must be listened to, as well as their culinary
enthusiasm. This balance has resulted in Dayli food that is not afraid to experiment and always puts the consumer first, demonstrating our passion while
making a piece of food.

2. Business idea

Forming a business idea based on a desire to have healthy meals for those who are busy with work and do not have time to prepare nutritious meals for the
entire day can affect health in the long run, and at the same time, Dayli food business provides vegetarian dishes with added macronutrients, assisting
consumers to avoid a lack of nutrients needed for the body while on a vegetarian diet. The Dayli food group came up with the notion of creating meals and
drinks that would match their stated requirements. Dayli Food believes that the above idea will be successful since people nowadays desire to enhance
their quality of life and maintain their bodies healthy.

3. Planning strategy/plan.

3.1 Business model

Apply the lean startup model Canvas.

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 CUSTOMER SEGMENT
KEY PARTNER KEY ACTIVITY VALUE PROPOSITION CUSTOMER
RELATIONSHIP Geography: Customers are living and
Carrier Understanding customer working in Ho Chi Minh City
Trade and obtain a certificate Recipes are prepared exclusively.
Supply of raw materials of training in food safety. Not only brings a beautiful space needs
for food and feed Demographic:
to enjoy, but also brings delicious
processing: CPFood 25-40 years old.
food.
Promote health Build customer trust. Job: Student, office worker, Coach
Food delivery partners:
communication, and eat
Baemin, Go Viet, Now, There are experts to advise on the Customer care (perform
healthy, limit fast food.
Grabfood diet according to the customer's customer satisfaction surveys Behavior: Usually use outside food
because there is no time to cook. Exercise
desire. in-store, online)
and want to keep fit.
Provide customers with
Combo 3 meals weekly and Psychology: Modern lifestyle, sports
Provide nutritional salt for meals
monthly with reasonable price. have requirements for a beautiful and
Vegetarian, ensuring adequate
healthy body willing to pay a reasonable
nutrition. Implement activities to price for a nutritious meal suitable for the
increase customer loyalty diet.
Customer care and support. Always listen to customers' wishes
and meet their needs
their.

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 KEY RESOURCE CHANEL
Contributed capital from Restaurant serving in-store
team members
or delivery service through
Experienced management
websites and social media
team Young, dynamic and
channels.
creative staff. Equipped
with knowledgeable Linking with Baemin, Grab
knowledge of stationery Food, Go Viet, Now
products and other interfaces.
necessary soft skills.

COST STRUCTURE
REVENUE STREAM
Cost of space rental, operating expenses, Business revenue from customers buying directly and online
restaurant decoration costs, business
through the menu provided: Food and Beverage.
registration costs.

Cost of raw materials

Advertising and marketing expenses

Source: author, 2022

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3.2 Business strategy

Focus on how to prepare and develop the menu

Diversifying the menu and constantly looking for safe, quality-tested food sources but still stable in terms of prices.

Application of new, exotic and unique recipes, regularly updated with the latest food trends.

Improve current dishes and drinks to suit today's consumers.

3.3 Staff development and training

Using a straight-line structure: the board of directors oversees all operations and explicitly allocates duties to each job function.

Choose cooks with a good reputation and at least two years of experience in the industry.

Train service personnel in the appropriate communication skills and attitudes to ensure that clients are constantly happy.

4. Detailed marketing plan

4.1 Market research

The food and beverage sector is a must-have anywhere, and it also plays a significant part in the growth of enterprises and towns. The following are the
primary functions of the food and beverage industry:

Meeting guests' eating needs: food service is the face of every restaurant or hotel. There are certain establishments that get a large number of visitors each
year just because of their amazing delectable meals. Eating and dressing well are two basic human wants in Maslow's hierarchy of needs, and concentrating
on these needs will elevate restaurants and restaurants to a new level.

Create customer care value: this is a fantastic added value; for example, when visitors visit the restaurant, they are served by devoted employees, and the
experience of the restaurant environment produces a greater sensation of dining than eating at home. And a variety of additional duties and roles, such as

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boosting people's quality of life, instilling work spirit, and instilling a sense of satisfaction. In general, the food and beverage business is extremely important
in all organizations and communities, providing stable cash streams to support other industries.

Source: author, 2022

Note: Identify industry attractiveness with five competitive forces

Rivalry from existing businesses: Currently, Dayli food is experiencing rather significant competition from both direct and indirect competitors in the F&B
market in Ho Chi Minh City. To compete, Dayli food consistently transmits distinct values and gives the finest service to consumers, not only serving meals
but also offering nutritional insights. Talking about offering food in the direction of healthy and healthy living is still relatively new in the Vietnamese market,
therefore restaurants and restaurants servicing this sector are still scarce, if not very good. Which restaurant places a major emphasis on offering food for
this demographic?

Substitute competition: Because the F&B business is very fragmented, there are several alternative products and services, particularly for young individuals
in the field who seek new and variety cuisine. As a result, powerful marketing and propaganda regarding healthy eating habits are required to make people
remember and choose to believe.

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of newcomers: while restaurants servicing this category are still scarce at the moment, it will become a delectable piece of cake in the future that many
companies want to participate in.

Supplier negotiating power: Their suppliers have relative bargaining power because food prices are currently constant and supply and demand are fairly
balanced in the market. The majority of Dayli food 's vendors have published pricing that have been consistent for a long period.

Analysis of customer needs:

Customers visiting Dayli food may enjoy the menu's healthy and nutritious food, as well as an eye-catching and friendly environment. Understanding the
wants of today's busy people, Dayli food aims for convenience by offering online ordering and delivery of food and drinks to assist cleanse the body and
fulfill the needs of improving body shape and weight based on each person's wish. Choosing Dayli food means choosing a healthy lifestyle and making the
most of your time because the menus will be completely organized in a scientific and diverse manner, preventing diners from becoming bored due to the
limitations in finding clean food sources, while keeping the calories in the body in balance.

4.2 Competitor analysis.

Some competitors selling healthy food and drinks:

1. Green Koko

Koko Green not only specializes in pure fruit beverages, but also in Low Carb recipes that are both beautiful and delicious, not dull, and
efficiently reduce fat. The meals are rotated weekly, the menu is diversified, and the nutritional composition has been well analyzed to ensure
healthy weight reduction.

2.Goom - Healthy Foods & Drinks

Goom is well-known for its Kombucha teas, organic nut milks, and natural-ingredient cuisines. Goom is the pioneering term for a new eating
movement based on the principles of tasty, inexpensive, nutritious, and healthy eating. Kombucha tea is naturally fermented with fruits such
as plums, crocodiles, apricots, mulberries, and others to produce a sweet and sour flavor, gas, be incredibly beneficial to the digestive system,
boost immunity, and prevent cancer. Aside from beverages, Goom offers a range of foods like as rice, vermicelli, salad, and hot pot... all of

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which are tasty and safe. The business employs only bamboo or paper straws, bagasse food containers, glass bottles, and cloth bags that are
both healthy and environmentally friendly.

The success of the aforementioned businesses: Currently, there are many restaurants on the market that do business and sell food and drinks
specialized in clean cuisine as well as drinking water; most of the restaurants have gotten the support of many people due to the present
lifestyle. Prioritize health concerns. The establishments have one thing in common: they provide hygienic cuisine and the environment is
always clean and not too crowded. Prices are reasonable, customers may mingle, and the restaurant is frequently placed in a handy and well-
known area. Information about wonderful restaurants is frequently covered on social networks such as Facebook, Instagram, or, more easily,
you may get items regardless of weather difficulties using popular applications. Now delivery, Grab food, Baemin... all provide appealing
specials or free shipment.

4.4 Strengths and weaknesses of the enterprise “Taste of Food”

Strengths: With today's young people's hectic lifestyles, easy meals will be a key priority. Dayli food addresses the demands of customers
through swift sales and delivery via ordering applications.

Dayli food, with the goal of maintaining and improving everyone's health, aiming at the common goal of providing a source of clean food and
healthy drinking water, is one of the main points that will help the businesses have a sympathetic look in the eyes of young people and easily
attract many people. Because, in addition to luring bodybuilders and office employees in particular, the business wishes to provide long-term
advantages to individuals seeking to better their overall health.

The business is located in one of Ho Chi Minh City's busiest and busiest areas, where many restaurants and large and small restaurants
congregate, making it easy for people who come immediately to enjoy the food in the neighborhood shop.

Despite being in a densely populated area, the shop chose to be positioned in an alley with numerous trees, which will assist decrease a cost
that every business desires. To aid the environment, use paper bags and paper boxes.

Weakness: With the growing trend of eating clean and cold food, it is projected that there will be many more rivals in the future, affecting the
number of consumers at the restaurant.

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To make the restaurant known to a large number of people, the project requires a specific amount of cash. In addition to paying for typical
expenditures, incurred fees must also be spent on certain advertising and promotions throughout the period. For the first time, attract
people's attention.

Creating a new area that is popular with a large number of people is a significant challenge for businesses. It is tough to understand and stay
up with current trends in order to know how to adapt and renew your business while maintaining your "personality."

4.5Opportunity: The healthy eating trend is getting increasingly popular.

4.6 Challenge: Customers' tastes vary often, thus firms must keep diet information up to date. Customers are distrustful when they have never
utilized or purchased from you before when you sell online.

5. Product Description
Dayli food's menu will be very diverse in both food as well as processing in many styles, which will become a great advantage when compared to other
regular restaurants. Menu changes weekly for customers' meals: The diversified menu, which changes monthly, will help you enjoy without becoming sick
of eating for weeks or months since you have to consume a few elements in a dish every day. To live a healthy life, you must eat well. If you want to eat
healthily, you must eat clean and feel good about the food you put into your body every day.

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 Source: author, 2022

5.1 Contrast the products of the organization with those of rivals.

In comparison to rivals, Dayli food will restrict clients' selections, depending on their goal, because the choice will diversity both food and drink.

All recipes will include the calories and key components, as well as a description of how each item works. In addition, the shop sells a range of beverages.

In the present market, rivals have not had a significant impact, but they continue to maintain a consistent number of regular customers and stable menus.
The highlight of the competition is also about the PR campaign, thanks to food websites like Foody with large following advertising, in addition to leveraging
public images taken at the restaurant to develop customer loyalty. Customers can be trusted, and areas that let young people "live virtual" on social
networks can attract customers.
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6. Location

The group's headquarters will be on Nguyen Dinh Chieu Street in District 3 of Ho Chi Minh City.

Benefits: Time Out feels that District 3 (HCMC) is a place where local and foreign cultures cross, is active yet less congested, and is undergoing modern
development while retaining historical importance.

District 3 is one of the core districts, bordering Phu Nhuan District, District 1, and District 10, and is known for its high population density and proximity to
high-rise structures. A huge number of potential consumers visit the office. Zone 3 is a densely forested district that is ideal for the Dayli food business
concept.

The rental fee is reasonable and not excessive. It is easily visible and close to the center, so the energy, water, and telecommunications services are enough,
and the transmission is good, steady, and simple to pay for and install. The company's environmental effect includes adopting a standard waste treatment
system and providing clients with ecologically friendly materials such as bagasse boxes, paper straws, and reducing the usage of bags. Disposable packaging
helps the environment by reducing waste.

Political situation: District 3 has high security and order, there are many cultural and civilized movements, and many young people may easily acquire
healthy living.

Tax system: It is simple to pay taxes, ask inquiries, and inquire about tax concerns near tax branches.

7. Market area

The geographical locations where the group's operations will be deployed are as follows: special economic zones around the country, as well
as major economic zones in provinces and cities. District 3 and HCMC, in particular.

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The product distribution channel is a restaurant with no branches that specialized in providing healthy food and drinks. Product delivery
methods: presently exclusively serving at restaurants, but will extend to collaborate with meal delivery app partners such as Grab, Goviet, Now,
and Baemin to increase market share and bring restaurants closer to consumers.

Raw goods will be carried from the store early in the morning, placed in frozen storage, soaked and cleaned before being cut to where you
want to go. The supplies will be professionally wrapped, and shipment will be handled by a third-party unit as well as the restaurant's own
shipper.

The restaurant's equipment will assist in stocking up on things for sale within two days to ensure that there are always fresh and fresh goods
available. Because of the direction of the clean food market, we will place a heavy emphasis on the lack of preservatives, which will be
accomplished by physical measures such as freezing and purchasing excellent fresh vegetables. To make the restaurant more accessible to
customers, the restaurant's marketing staff will collaborate with media units to promote tasty, clean, and nutritious meals, while also winning
customers over with high-quality items. the greatest goods, services, and deals for customers.

III. An overview of the startup project of Highland and its founde.

Source: HIGHLANDS COFFEE

1. Learning about Vietnamese culture and running a coffee shop

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"Even though my family is impoverished and my parents have to work extremely hard to bring me to school, I live among wealthy pupils." I
have to walk to school every day since my pals ride their bikes. My pals squander paper while I attempt to conserve every scrap of paper. Even
though I considered myself a true American, I felt disoriented and alone in that setting. "In the end, I understood that I was still a true Asian
despite my American education, lifestyle, and dialect," David Thai recounts.

David wanted to study philosophy in order to solve the dilemma "to be or not to be." He began to think about Vietnam and discovered that
two hours a day of exposure to Vietnamese culture at home was insufficient. What his parents told him about Vietnam did not satisfy him, and
he concluded that only by going to Vietnam and immersing himself in Vietnamese culture with Vietnamese people could he rediscover himself.

David Thai returned to Vietnam on a scholarship to learn Vietnamese in 1996, with just around $1,000 in his pocket. "I started reading Kieu
tales and studied Vietnamese literature." Although I do not completely comprehend its significance, I experience happiness and sadness and
am familiar with Vietnamese culture. With the mere concept of returning to Vietnam to discover myself, I understood that I needed to survive,
not simply with that tiny amount of money, and I was lucky to find work as a translator and acquire the trust of others. Based on his thoughts
and feelings as an investor, he chose to assist me in starting my profession.

David opened the Au Lac café near Hoan Kiem Lake. The store immediately became successful, but he was "fired." Despite David's convincing
him to start anew and do a wonderful job, the prior investor opted not to continue sponsoring him. He started from scratch with a tiny amount
of money saved from Au Lac, believing that the industry still has a lot of promise, but Vietnamese coffee firms mostly focus on exports but lack
investment in the market. domestic education David stated that despite his short time in Vietnam, he has been linked to the people and land
here, giving him an advantage over foreigners while conducting business here.

It's why David chose to restart. David began exploring regulations to stimulate foreign investment in 1997. He was the first foreign Vietnamese
to be granted permission to establish a private corporation in Hanoi in 1998. By the year 2000, David had become the first businessman to file
to form a joint stock company.

The Viet Thai Group that exists now was founded in 2002. There were initially just two Highlands Coffe outlets in Hanoi and Ho Chi Minh City.
After seven years, the number of Highland Coffee shops in six provinces has surpassed 80, including Hanoi, Saigon, Hai Phong, Da Nang, Vung
Tau, and Dong Nai. Viet Thai Group had over 5 million visits in 2008 and supplied over 2 million meals and over 4 million cups of coffee to
consumers.
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IV. Investigate the scope of entrepreneurial ventures, using a variety of examples.
The scope of entrepreneurial efforts is often determined by their size, geographic location, and organizational
structure. A little, family-owned grocery store, for example, is a micro-enterprise, but a beauty salon with some
corporate structure is a small business (de Oliveira et al. 2015). A chain of flower shops in a single city may be
categorized as a medium or large business, depending on the size of the stores and their structural complexity.
Finally, a large firm would be one that manufactures and sells goods to people from other countries.
Despite the fact that venture growth is typically non-linear, it may be depicted as a series of stages. The four stages
of a business's evolution are often described as startup, quick growth, expansion, and maturity. During the
beginning period, the customer approves the concept of the new enterprise, and there is still the ability to adjust
products or services to meet consumer expectations (Lidow ,2016). If the concept is unique and enticing to
customers, the company will enter a period of rapid growth. This stage is defined by the increase in market brand
awareness as a greater number of customers use the brand's products or services. However, if a company remains
popular and appealing to customers, demand for services begins to outnumber supply (Kumar 2016). At this stage,
the company must expand by opening more stores, increasing manufacturing capacity, or hiring more employees.
Following the successful completion of the expansion phase, the business enters a period of maturity in which the
management's goal is to maintain success by continuously improving goods and services.

1. Entrepreneurial traits of entrepreneur

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Business is a career with its own set of traits, which are as follows:

Exchange of products and services: Any economic activity that involves the exchange of goods or services for money or the value of money,
whether directly or indirectly.

+ Transactions in a variety of transactions: The exchange of products and services is a common occurrence in business. Before reaching the
user, a product or service may go through a number of interactions.

The primary purpose is profit: The firm is run with the goal of making a profit. Profits are also a reward for an entrepreneur's services.

+ Link to production: Regardless of the business industry, there must be a link to the creation of goods or services. In this scenario, it is
referred to as industrial activity. These industries may be primary or secondary in nature.

+ Marketing and distribution of products: In the event of commercial operations, business activities may include marketing or distribution of
goods. + Incentives on goods and services: In business, there must be transactions on goods and services. Goods are classified into two
categories:

Consumables are goods that are utilized for consumption by the end user, such as televisions, soaps, and so on.

 Actively maintain ability

It's critical to be active when running a business. You react to formulae and issues that represent your business style.
This also has an impact on how workers see you. Employees and people around you will lose faith in you if you
retreat as soon as you make a mistake. There is a status activity that helps you to deal with issues and obstacles
while avoiding too optimistic replies.

 Expansion to anything
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We can't forecast how business will turn out, just like we can't predict how life will end out. You must be a standard
for all the love, whatever that may be. As a salesperson, you must learn to accept the negative aspects of life and to
adjust to changing situations. In the present economic landscape, a common shape is the transfer to an online
company strategy to continue selling things.

 Curiosity

The tiniest operations run the firm, and you're constantly curious about how different components of the
organization function. When you discover how things function and examine them from many perspectives, you tend
to become interested and inquisitive. This interest will enable you to come up with new answers to business
challenges before we do.

 Ability Recovery

Persuading customers to buy your goods is one thing; convincing employees that your solutions work again is quite
another. That is why, whether it is completing a sale or providing a solution to a problem, encouraging others to
return is critical to any organization. The secret to convincing individuals to become successful communicators is not
simply marketing. The outcomes of the communication will understand how to communicate their views and
thoughts on the platform, whether it is a social network page, a YouTube channel, or a blog.
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  Creative ability

Creativity will help you address challenges from many perspectives, especially when it comes to improving products
and services. Creativity will help the business develop. Remember that many of the world's most successful
businesses did not begin with a product.

 The ability to stay motivated

Elon Musk is represented by the letter A in this sample dictionary. Elon is recognized for being an eager
businessman who is always willing to work long hours a week to get the job done, in addition to possessing all of the
specific traits stated in this article. Consider how SpaceX and Tesla have bounced back from failure to success.
Taking care is not enough; as a business employee, you must have auto employees who can perform even when
everything is protected as lost. Positive thinking has an impact on motivation as well. The more you believe you can
overcome the difficulties, the simpler it is to commit suicide.

 Mental strength and endurance

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Business has never been in better shape, and it is even more so during this epidemic. If you've ever worked in a
business during a pandemic, you'll understand. There will always be days when everything appears to be lost, but
please don't give up.

Take some time to relax and refuel before trying again. The two most powerful motivators for success in any subject
are patience and mental toughness in the face of adversity. Consider the careers of Elon Musk, Steve Jobs, Bill Gates,
and Ray Kroc. They would not have been as successful as they are now if they had given up at any time while
operating the firm.

 Take responsibility for everything that may happen

Many business owners ignore or fail to take constant accountability. As a business owner, you must recognize that
everything that occurs is your fault. You will be the one to make the decisions on what to do and what not to do.
You do not just receive the copyright holder, but you must also be securely liable for everything. You will have
greater ability to make your firm more successful if you grasp and comprehend the challenges it faces.

 The ability to absorb anything.

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It is one thing to persuade others of your company vision and ideas, but it is quite another to absorb ideas from
those around you. As a salesperson, you must understand how to approach company reviews and criticism. A smart
entrepreneur is constantly open to new ideas and quotes because they want their company to flourish. They
frequently pay outsiders to be able to receive.

 Passion and desire to help people.

I've never encountered a business entrepreneur who wasn't enthusiastic about his or her company. All business
nowadays is about helping people and making a difference in their lives. When you are enthusiastic about
something, you are driven to find answers and ideas for your industry and people around you. Passion will be the
driving factor behind the company's progress. Your firm will thrive when inspired to work for a larger purpose.

 The ability to put oneself in another's shoes.

Empathy is a quality that many business entrepreneurs neglect. I've encountered some managers who don't know
what's going on with their personnel because they don't take the time to investigate.I recall hearing a tale about a
human resources director who chastised an employee for failing to fulfill a deadline. Every week, the director of the
human resources department summons this employee to a meeting and points out his flaws. However, because he
did not take the time to support this employee, this leader never considered a remedy.
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It wasn't until another human resources department chief came in that the organization realized why this employee was
so unsuccessful. This man has just divorced and is unable to obtain custody of his children. He is homeless and lives with a
buddy. Following that, the director of the human resources department advised that he take a few weeks off to organize
things and return to work with a fresh perspective. Business owners, you see, should feel empathy for their employees.
You cannot expect a firm to thrive unless you assist your personnel.

Key point: The mentality of the leader is one of the keys to corporate survival. If you believe you possess any of these
characteristics, you will make an excellent entrepreneur. If you have a strong desire to improve yourself and help others
improve themselves, your business will thrive.

2. An analysis of entrepreneurial skills and characteristics of the chosen entrepreneurs.

a. Entrepreneurial skills
Entrepreneurial abilities are critical for achieving commercial success. Successful entrepreneurs must be able to
master both hard and soft skills in order to solve challenges and make business decisions. All entrepreneurial
abilities are necessary for generating innovation, corporate growth, and competition. The selected enterprise's
entrepreneurial abilities have been carefully considered, developed, and fostered in order for their firm to thrive.
 Business management skills
To operate a business and ensure that all business objectives are met, an entrepreneur must have business
management abilities. Entrepreneurs with this skill set can monitor and oversee the activity of several departments

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since they understand each position. Highland coffee and tea has spread not just in Vietnam, but also in the United
States.
 Problem-solving skills
Their remarkable problem-solving skills ensure that they accomplish company goals. Entrepreneurs are regularly
faced with difficult and unexpected situations. A solid problem-solving ability is required for an entrepreneur to
manage difficult situations and explore other solutions peacefully.
 Risk-taking skills
One of the talents that entrepreneurs must develop is the capacity to take measured risks in a sensible manner.
Employees with an entrepreneurial mindset never shy away from danger because they recognize that calculated
risks lead to tremendous achievement, and so risk-taking skills are also an opportunity to learn and improve. Take
your company to the next level.
 Creative thinking skills
This is a highly sought-after entrepreneurial skill since it serves as the foundation for innovation and encourages
entrepreneurs to think differently. As a result, new approaches to business problems develop. Furthermore, this is a
skill that enables businesses to constantly innovate in their business procedures, helping them to maintain a new
and creative perspective. Highland business concept is highly novel. They just formed Phuc Long Premium to
provide its tea or cup items, improving the value of their products.
 Active communication and listening skills
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To understand project requirements and argue them in project meetings, the entrepreneur must be an amazing
listener as well as possess good communication skills. Every entrepreneur must be able to communicate effectively
with customers, team members, and other stakeholders. Phuc Long is really interested in customer comments. They
are always accepting client references and responding to survey requests.
b. Characteristics
Entrepreneurs are those who start, organize, and run their own businesses. As a result, the traits of an entrepreneur
are those that help the entrepreneur achieve his or her goals. These attributes help their businesses grow, reach out,
and become more successful.
 Passion
Entrepreneurs are driven by a strong desire to succeed. Their enthusiasm is what keeps them focused on their goals.
They typically appreciate what they do, so they will dedicate time and effort to it.
 Creation
Entrepreneurs must discover opportunities, develop unique solutions, and present them to the public. Furthermore,
in order to start as an entrepreneur, a solid concept from which to grow the business is essential
 Knowledge
Define and grasp the product or service category you sell, as well as how it adds value to customers. Examine your
company's target clientele to guarantee the business meets their needs. Furthermore, it's a good idea to continually
research your business, learn what customers want, and understand what sets you apart from the competitors.
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  Vision
The vision of an organization defines its culture and identity. Visionary entrepreneurs see the big picture of their
objectives, which fuels their efforts and pushes them to do more. As a consequence, it not only keeps
entrepreneurs motivated, but it also encourages them to inspire others and work more for the company's success.
V. Conclusion

The vision of an organization shapes its culture and identity. Visionary entrepreneurs see the larger picture of their aims,
which fuels their efforts and motivates them to achieve more. As a result, it not only keeps entrepreneurs motivated, but
it also encourages them to inspire others and continue working for the company's success.

Now I wish to work in any sector. You also need to be familiar with the industry, thus if you want to establish a firm in a
specific subject, you need thoroughly research the information around that field. It is critical to understand the
fundamental knowledge and competence in the industry in which they operate, as well as many various components of
the business such as goods, human resources, technology, markets, and associated legal papers system. An critical
stepping stone to avoiding failure due to inexperience or unforeseen consequences.

VI. Reference

Accion Opportunity Fund. (n.d.). Entrepreneurial Mindset: 5 Characteristics to Cultivate. [online] Available at:
https://aofund.org/resource/entrepreneurial-mindset-5-characteristics-to-cultivate/. ( Access 11 Oct 2022)

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Sites.google.com. 2022. Startup story of the founder of Highland coffee - Land Coffee | Milan coffee | Office Lunch |
Mother's Rice Cook|.[online] Available at: https://sites.google.com/site/landcoffeesaigon/land-coffee-
saigon/cauchuyenkhoinghiepcuanguoisanglaprathuonghieucaphehighlandcoffee [Accessed 13 October 2022].

De Oliveira, J, Escrivão, E, Nagano, MS, Ferraudo, AS, & Rosim, D 2015, ‘What do small business owner-managers do? a
managerial work perspective’, Journal of Global Entrepreneurship Research, vol. 5, no. 1), 19-39.

Nastor, J. (2019). How to Develop an Entrepreneurial Mindset. [online] Hack the Entrepreneur. Available at:
https://hacktheentrepreneur.com/entrepreneurial-mindset/. ( Access 11 Oct 2022)

Theo số liệu khảo sát của Vietnam Report: https://www.nguoiduatin.vn/chi-so-song-khoe-cua-aia-nguoi-viet-ngay-cang-

quan-tam-suc-khoe-a302371.html

Kế hoạch khởi sự kinh doanh thành lập cửa hàng quần áo thời trang nữ My
Lan model. https://www.slideshare.net/banthe1704/k-hoch-khi-s-kinh-doanhthnh-lp-ca-hng-qun-o-thi-trang-n-my-lan-model.

Mô thức kinh doanh của Uber theo mô hình Canvas. http://www.benmark.com.vn/chi-tiet-tin/244/mo-thuc-kinh-doanh-cua-

ubertheo-mo-hinh-canvas.html.

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Người trẻ cá nhân hóa tiêu dùng khiến doanh nghiệp đổi các tiếp cận thị Millennial.
Phân tích tâm lý khách hàng theo độ tuổi - Marketing hiệu quả. DigitalMarketing. https://crmviet.vn/tam-ly-khach-
hang-theo-do-tuoi

2022. [online] Available at: https://www.highlandscoffee.com.vn/ [Accessed 13 October 2022].

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