Assignments - PG1122 Business Statistics
Assignments - PG1122 Business Statistics
Assignment 1:
Describe different primary data collection methods used in statistical
Quantitative Methods
Quantitative methods are often used for market research that usually demand forecasting and use
statistical tools. Out of all the different methods of collecting
Smoothing Techniques
Smoothing techniques come in handy where time trends lack significance as they eliminate
random variations from historical data. This exposes patterns and estimates future demand.
Simple and weighted moving average methods are commonly used for such forecasting
techniques.
Barometric Method
In this method, researchers adopt a leading indicators approach to use current developments
and utilize them to speculate future trends. Past events are considered leading indicators if
they’re capable of predicting future events.
In the absence of historical data, researchers use qualitative methods to facilitate decision-
making.
Qualitative Methods
It deals with non-quantifiable elements and is based on factors such as judgment, intuition,
conjecture, emotion and experience.
Surveys
Surveys are one of the most popular ways to collect primary data. A target audience is
identified to gather feedback or their insights into choices, opinions and preferences related
to a product or service. It could be an offline or online survey. Online surveys can be
customized to run analytics and get hidden insights.
Polls
Polls deal with multiple-choice questions or one primary question to read audience
sentiments. It’s easy to generate quick responses from people as they’re short and can be
embedded into different platforms when done online. It’s a great way to compare target
groups and different individuals in a particular group.
Interviews
Out of the various methods of collecting primary data, interviews are considered the most
intricate and effective, especially if done face-to-face. This method involves a series of
questions that the respondents answer either in person or over a communication channel
such as email, telephone or video call. It’s a feasible method when participants are less in
number.
Questionnaires
Questionnaires are sets of questions that may or may not be open-ended. Respondents have
to answer based on their experiences and knowledge related to the issue at hand. Although
questionnaires are considered a part of a survey, the end goal may be different.
Focus Groups
Focus groups are small groups of people, usually eight to ten members who discuss
common areas related to a problem. Individuals offer their insights during discussions and
moderators are responsible for regulating these discussions. The end goal is to have the
group reach a consensus.
Systematic sampling Samples are drawn by starting at a randomly selected element in the
sampling frame and then taking every n th element. Systematic sampling is easier to
perform and hence is less subject to interviewer errors than simple random sampling.
Stratified Random sampling. This technique divides the population into meaningful
homogenous or similar groups based on a certain characteristic (e.g. gender, race,
socioeconomic status) called strata, and then selects a random sample from each group.
Stratified sampling ensures greater representativeness on a characteristic of interest within
the population. This method allows us to study a wider range of the population without a
larger sample size.
Cluster Sampling The sample is selected in stages, first selecting groups of elements, or
clusters (e.g. city blocks, census tracts, schools), and then selecting individual elements
from each cluster (e.g. randomly or by systematic sampling). In case there is no list of every
member of the population, it is still possible to choose a random sample by using cluster
sampling. Cluster sampling divides our population into groups and a simple random
selection of those groups is made. then survey everybody within the selected groups.
SAMPLING METHORD SUITS FOR
o Simple random sampling - Whole population is available
o Stratified sampling - There are specific sub-groups to
investigate
o Systematic sampling - When a stream of representative people are
available (e.g. in the street)
o Cluster sampling - When population groups are separated and access to all is
. difficult, e.g. in many distant cities
Non-probability The difference between non-probability and probability sampling is that non-
probability sampling does not involve random selection and probability sampling does. With non-
probability samples, we may or may not represent the population well, and it will often be hard for
us to know how well we've done so. In general, researchers prefer probabilistic or random sampling
methods over non-probabilistic ones, and consider them to be more accurate and rigorous. Non-
probability sampling can be classified into purposive, snowball, convenience sampling or quota
sampling.
Purposive Sampling- This is sampling with a purpose in mind. We usually would have one or
more specific predefined groups we are seeking. Purposive sampling can be very useful for
situations where we need to reach a targeted sample quickly and where sampling for
proportionality is not the primary concern. The variables to which the sample is drawn up are
linked to the research question. Purposive sampling options study information-rich cases from a
given population to make analytical inferences about the population. Units are selected based on
one or more predetermined characteristics and the sample size can be as small as one (n=1). To
minimize bias, this cluster of options encourages transparency in case selection, triangulation, and
seeking out of disconfirming evidence. Only people with specified characteristics are selected.
These characteristics can represent the range of characteristics in your population of interest, or
we can focus on some characteristics in particular.
For example, if we are evaluating the attitudes of drivers towards speeding, we may want to only
sample those who have got penalty points. Or, we could sample those with extreme characteristics
by only selecting drivers who have been disqualified as a result of multiple offences.
Snowball sampling
A type of purpose sampling where existing participants recruit future subjects from among their
acquaintances. Thus the sample group appears to grow like a rolling snowball. Using this approach,
a few potential respondents are contacted and asked whether they know of anybody with the
characteristics that we are looking for in your evaluation., if we wanted to interview a sample of
vegetarians/cyclists/people with a particular disability/people that support a particular political
party or the homeless, your initial contacts may well have knowledge of other. In these cases you
we not likely to be able to find good lists of people of these characteristics within a specific
geographical area. However, if we go to that area and identify one or two, we may find that they
know very well who the others in their vicinity are and how we can find them. This makes it easier
to contact people
However, it does introduce a lot of bias into our results because our samples are all likely to know
each other and to have similar opinions. With this method we survey whoever we happen to have
access to. It is also called 'opportunity sampling'. This is commonly used in market research.
Once a sample is selected, an attempt is made to collect data (e.g. through interviews or
questionnaires) from all of its members. In practice, researchers never obtain responses from 100%
of the sample. Some sample members inevitably are travelling, hospitalized, incarcerated, away at
school, or in the military. Others cannot be contacted because of their work schedule, community
involvement, or social life. Others simply refuse to participate in the study, even after the best
efforts of the researcher to persuade them. Unless every person in a sample is interviewed, the
sample will not be a true random sample. Non response must therefore be kept to negligible
proportions if the results of the survey are to be valid. If a respondent is not interviewed when first
called upon, it will be necessary to follow-up with a second call. The simplest way of dealing with
non-response is to treat the non-respondents as being similar to the respondents. This treats the
people who do not respond at all as if they are similar to the initial no respondents who
subsequently respond, but takes into account differences between those who respond initially and
those who do not.
It is useless to substitute the person next door. Suppose, for example, an enquiry is made as to the
size of family. Then people without children are more likely to be out than those who have
children. If the people without children are not interviewed because they are not at home, and the
interviewer turns to other people who are at home, the results will obviously be biased and
inaccurate.
However, given a proper method of selecting the sample, the probability of errors of any given
size can be calculated from the detailed results of the actual sample. By calculating the errors of
different sampling methods which can be used on the same material, it is possible to plan further
surveys more efficiently. The use of appropriate sampling methods and an adequate response rate
are necessary for a representative sample, but not sufficient. In addition, the sample size must be
evaluated. The sampling error is a number that describes the precision of an estimate from any one
of those samples.
2. Research Objectives
The main purpose of conducting this research is to find out whether there is a relationship between
the discipline existing among the employees of an organization and the successful achievement of
the organization's goals.
The accessible population for the study comprises of 225 managerial and supervisory staff
randomly drawn from a purposely selected 15 manufacturing organizations operating within the
six states of the Southsouth region of Nigerial.
REFERENCES.
https://www.researchgate.net/publication/273447446_Workplace_Discipline_A_catalyst_fo
r_Organizational_Productivity_in_Nigeria.
(20 Marks)