Kithmevan Gunasekara

359 /1 / A, Youth Place, Lake Road, Hokandara South, Hokandara, Sri Lanka
Contact No: +94 77 726 5494 / +94 11 276 2213

PERSONAL PROFILE

Name : C. K. Gunasekara

Date of Birth : 25.05.1971

Age : 49 Years

Marital Status : Married

PROFESSIONAL QUALIFICATIONS : Master of Business Administration (MBA)

Associate Member of Association of Business Executives
(A M A B E – UK)
Diploma in Marketing (UK)
Diploma in Sales Management (UK)
P.C.M. (SLIM)
Diploma in IT (Singapore Informatics)

WORK EXPERIENCE

2016 to 2017 – Head of Business - Perkins Sri Lanka & The Maldives -Mayphil South Asia (Reporting
to the Group Managing Director - Mayphil Group UK)
2018 – To date – Country Manager Sri Lanka & The Maldives - Mayphil South Asia (Reporting to the
Group Managing Director - Mayphil Group UK )
Responsible for all Sales, Marketing & Distribution of Perkins Engines, Power Parts, DEO, ELC.&
Services for Sri Lanka & The Maldives regions.

Closely worked with corporate clients (govt. & mercantile), spare parts sales, authorized service agents,
OEMs etc.
Responsible for the customize product testing, certifications & personal recommendations
Focusing on the govt. Tenders to secure the bulk volumes
Co-ordinate with principals in to ensure their commitment and support required to sustain the local operation
Develop short, long term marketing strategies
Analysing the market trends, competition, sales forecasting, planning & budgeting
Establish a close relationship with foreign project clients
Concentration on new business channels
Training all staff members such as sales, marketing, C&F, WH, Supply chain and in directly to the finance
and HR to delivery of desired organisation expectations
Work with different levels of suppliers such as Branding, transporting, warehouse management
Manage regional sponsorship events to leverage brand enhancement
Closely worked with senior govt. officials
Exclusive tie-ups with different segment of customers
Focus product selling with emphasis on high margin/net worth products
2014 to 2016 – Country Manager – Bangladesh (Reporting to the Managing Director)

Multichemi Bangladesh (Pvt) Limited

Responsible for Administration, Finance, Supply chain, Sales & Marketing of Beauty Care Products, Textile
Chemicals & Raw Materials subsidiaries established in Bangladesh, Nepal & Myanmar
To promote & sell the products of the company and its associate companies
Responsible for the quality management systems
To provide necessary technical support and to assist the buyers in an appropriate manner
To obtain orders from buyers and take appropriate steps
Develop short, long term marketing strategies
Analyzing the market trends, competition, sales forecasting, planning & budgeting
To assist and give the leadership to the company staff and other employees to increase the productivity
Establish a close relationship with cooperate clients
Exclusive tie-ups with customers
Closely work with local chemical manufactures
To work with local & foreign raw materials suppliers, govt. officials C & F suppliers, distributors, distribution,
imports & exports, transporters & W/H management
Closely work with the manufacturing plants to make sure that the product quality consistent & the standard
stock levels maintained

2012 to 2014 – Head of Strategic Planning & Marketing Schneider - Electroserv (Reporting to the
Managing Director)

Responsible for all Corporate Sales, Marketing & Distribution for Schneider Products (Clipsal) in Sri Lanka
Closely worked with corporate clients, consultants, contractors, architects, panel builders, system integrators
& the retail channel
Co-ordinate with principals in to ensure their commitment and support required to sustain the local operation
Develop short, long term marketing strategies
Analyzing the market trends, competition, sales forecasting, planning & budgeting
Establish a close relationship with foreign project clients
Concentration on new business channels
Training all staff members to delivery of desired organisation expectations
Work with different levels of suppliers such as Branding, transporting, warehouse management
Manage regional sponsorship events to leverage brand enhancement
Manage company sales & marketing staff
Closely worked with senior Govt. Officials
Establish and consolidate relationships with all type of customers
Exclusive tie-ups with customers
Focus product selling with emphasis on high margin/net worth products
Work with different channel partners who contribute to the volume objective

2010 to 2012 – Marketing Manager – SKF Bearings & Power Transmission Parts – STC ( Reporting to the
Managing Director)

Co-ordinate with principals in Swedish to ensure their commitment and support required to sustain the local
operation
Develop short, long term marketing strategies
Analyzing the market trends, competition, sales forecasting, planning & budgeting
Manage and control budgets in all aspects including gross profit
Work with different levels of suppliers such as branding, transporting, warehouse management
Training all staff members to delivery of desired organisation expectations
Implementation of product / brand guidelines using the right strategy
Closely worked with senior govt. officials
Manage company sales & marketing staff
Manage regional sponsorship events to leverage brand enhancement
Establish and consolidate relationships with all type of customers such as Tea Plantations, Industries,
Marine, hardware & spares channel, govt. institutions etc.
Exclusive tie-ups with customers
TVS Lanka (Pvt.) Ltd - A Member of United Motors Plc. & TVS India

2007 – 2008 – Sales Manager & 2008 to 2010 - National Sales Manager - Special Projects ( Reporting to
General Manager)

Eminent member in setting up the Bharat Petroleum (BPCL- India) operation & JK Tyre operation in Sri Lanka

Given leadership to a dynamic sales force to achieve company revenue objectives

Establish a strong industrial & retail dealer network island wide
Training all staff members to delivery of desired organisation expectations
Co-ordinate with principals in India to ensure their commitment and support required to sustain the local
operation
Develop short, long term marketing strategies
Analyzing the market trends, competition, sales forecasting, planning & budgeting
Manage and control budgets in all aspects including gross profit
Work with different levels of suppliers such as branding, transporting and ware house management
Responsible in doing promotional activities when and where required
Established exclusive partnerships with key partners
Ensure strong competitive position for MAK lubricants in Sri Lanka
In a short period of less than three years have ensured achievement of 7% market share and MAK brand is
ranked 4th in sales in Sri Lanka among 16 MNC operating in the competitive lubricant market

Prima Ceylon Limited – A Member of Prima Singapore Ltd (Wheat Flour)

2004 to 2007- Area Sales Manager -Technical and Sales (Reporting to the Sales Controller)

Achieve annual target of 150,000 metric tons for a region (Value of 4830 M)
Manage distributors, direct dealers, whole sellers Institutional and large scale Mega Depots
Manage company supervisor’s, sales representatives and depot, distributor staff within the territory (Strength
of 150 +)
Responsible for the brand presence in terms of branding, merchandising etc. with in the territory
Best practices in terms of logistics, warehouse management redistribution/ establish best P.R. with the
wholesale, retail, Bakers, Institution customers
Closely worked with senior govt. officials
In charged of western & southern regions

Caltex Lubricants Lanka Ltd. (Chevron Corporation)

1996 to 2004 - Senior Marketing Executive (Reporting to the National Sales Manager)

Eminent member in setting up the Caltex operation in Sri Lanka

Support organization to maintain market leadership position 90% within the industry
Achieve volume objectives
Gave the leadership to the export marketing for the Maldives region
Clear focus on Caltex global guidelines such as operational excellence (OE), process management and
demand management in all executions
Responsible for international marketing
Implementation of product / brand guidelines using the right strategy covered markets in such as southern,
Western, North Western, central and north central
Focus product selling with emphasis on high margin/net worth products
Work with different channel partners who contribute to the volume objective
Maintain strict merchandising and advertising guidelines
Utilise allocated budgets for marketing purpose and evaluate effectiveness
Manage company sales representatives and distributor sales representatives within the territory
Manage regional sponsorship events to leverage brand enhancement
Establish and consolidate relationships with all type of customers
Exclusive tie-ups with all categories of customers
Ole Spring Bottlers (Pvt) Ltd. - A Member of Capital Maharaja Organization (Pepsi Cola International)

1995 to 1996 - Sales Supervisor - Key Accounts (Reporting to the Key Accounts Manager)

Eminent member in setting up the Pepsi Cola operation in Sri Lanka

Achieve agreed annual/month sales volumes

Maintain a higher level of merchandising & display standards in this segment
Trained sales staff & distributor staff to do their day to day assignments
Maintained & Increased mkt. share with the channel partners
Maintained & Increased exclusive partnerships to a great extent
Handled distributors in the above said
Promotional activities done with key partners to enhance the confident to channel partner/awareness to end
users
Maintain and Increased share in this segment
Established the direct operation to get the maximum GP

Ole Spring Bottlers (Pvt.) Ltd A Member of Maharaja Organization (Pepsi Cola International)

1993 to 1995- Sales Supervisor (Reporting to the Regional Sales Manager)

Eminent member in setting up the Pepsi Cola operation in Sri Lanka

Achievement of budgeted targets with in the given territory
Select & appointment of new distributors in respective areas
Trained sales and distributor’s staff when and where required
Maintain & increase exclusive partnerships in the area
Establish best P.R. practices with the network
Managed regional key Accounts such as clubs, bars, hotels etc. & maintained a higher level of
merchandising
Maintained agreed market share for the organization
Worked in key major town in the country

Trainings Attended : Pepsi Ways Selling (Pepsi Cola Int.)

Plan a Call (Pepsi Cola Int.)
Product Knowledge Training (C.L.B.U)
Business Communication programme (C.L.B.U.)
Advance Product Knowledge (C.L.B.U.)
Truck & Bus Training (C.L.B.U)
Product Knowledge Training (B.P.C.L - India)
Advance Product Knowledge Course (B.P.C.L. – India)
Communication Skills (Mr.Prasanna Perera)
Business English (S.L.B.D.C.)
Where house Mgt. & Logistics Procedure Programme (P.C.L.)
Regd. Member (SKF Distributor College – Sweden)
Power Transmission Product Training (SKF - Singapore)
Technical Training (Schneider – Electro-Serv)
Effective Communication & Writing Skills (British Council)
Product Knowledge in Bakery Industry (P.B.T.C. - S/L)
Bakery Training (P.B.T.C. - Singapore)
Icing & Structures Training (P.B.T.C. – Singapore)
Motor Vehicle Technology (German Technical Training Institute)
Toastmasters Programme (Toastmasters Club)
Out bound training (S/L out Bound Trust Fund)
Technical Product Presentation (MCE)
Imports & Exports Procedures (Chamber of Commerce in SL / BD)
Investors Forum (Chamber & Trade Ministry – Bangladesh)
Lubrication & Filtering Product Training (Perkins – UK)
Genuine Vs. Non Genuine Product Training (Perkins – UK)
Key Training Plan Attended Perkins Engines
(2016 Thailand, 2017 China, 2018 Singapore & 2019 UK)
 Scaling Up Workshop (Verne Harnish – Gazelles)
10X Impact with Less Drama (Growth Institute – Daniel Marcos)

Interests : Listen to music & reading business related

Sports : Member of the school cricket & cadet crop

References : Mr. Priyantha de Silva

(MD – CEO.)
Intertek (Pvt) Ltd.
Contact No: +94 70 220 3572

Mr. Anil de Silva

(Group Director)
Tuff line (Pvt) Ltd.
Contact No: +94 77 778 6878