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top 11* expert nps
Ian C|sek
leng Shul LxperL
lengShulLogos.co.uk
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S|mp|e ru|es. uo Lhe fundamenLal Lhlngs well.
SlmpllclLy ls Lhe ulumaLe sophlsucauon." Leonardo da vlncl
CuallLy
lmage precedes mauer (ldeas/LhoughLs/words before Lhlngs).
A brand: a seL of percepuons abouL a producL / servlce / concepL.
8rand - Cpumlse - 8rand - Cpumlse.
Coherence. Sync everyLhlng. vlslon Message ConLenL SLyle uellvery
urlve lnLernal allgnmenL Lo lmprove brand clarlLy and conslsLency.
ConvergenL dellvery of Lhe brand's essence.
SLarL a 8rand 8ook.
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Name and tag||nes. Should say lmmedlaLely whaL you do or sell.
8e lmmedlaLely LransparenL.
verballse your values and beneLs wlLh your Lagllnes.
osluon your Lagllnes as dlscovery - sLaLemenL - lnnovauon.
ulscoverlng Lhe Lxcepuonal. Slnce 1889." 8ahlsen 8lsculLs - dlscovery
8elong" Carllng - dlscovery
1rusL" 8ooLs - sLaLemenL
Chocohollcs. lndulge yourself." Whluard - sLaLemenL
1hlnk dlerenL" Apple - lnnovauon
8eyond eLroleum" 8 - lnnovauon
Lxample:
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Avo|d neganve |mages and assoc|anons
A well deslgned logo glves dlrecuon, falLh, energy and meanlng. lL also adds value Lo your
brand equlLy - lnvesL ln your logo lf you are serlous abouL your buslness.
Ieng shu| h|ters
- vlLallLy, vlbrauon, 8esonance (overall chl level)
- Chl ow: curved llnes, clrcles, focus, upward, free owlng (noL sLagnanL),
- ?ln & yang: harmony & balance
- Symbollc assoclauons: faces, shapes, colours, meLaphors, dlrecuon
- llve elemenLs: waLer, Lree, re, earLh, meLal
use a fonL LhaL resonaLes wlLh your brand, your values and buslness ob[ecuves (Lhe fonL l
used ln deslgnlng my leng Shul Logos logo ls called 8llss whlch ls acLually very fracLal - and
lL represenLs my passlon for deslgnlng logos).
Logos always work ln Lhelr conLexL. uon'L assess logos from [usL purely feng shul prlnclples.
Lxample:
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Learn grapho|ogy (|n 3 m|n.)
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Learn grapho|ogy.
LkLk1 1I 4.
Learn grapho|ogy.
LkLk1 1I 4.
Learn grapho|ogy.
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Learn grapho|ogy.
LkLk1 1I 4.
Learn grapho|ogy.
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Co|our
Lnhance your logo wlLh colours LhaL are mlsslng from Lhe vlbrauon of your company's
name (use numerology Lo nd ouL whaL colours are mlsslng).
Colour - use lL wlsely, sparlngly and sLraLeglcally
use ve elemenLs sequence Lo enhance your brand - use Lhe colour or shape of Lhe
elemenL Lo represenL Lhe caLegory of your buslness.
Lxample:
Cr use Lhe conLrol cycle, for example, lf your buslness ls communlcauon you could use
colour yellow/orange Lo conLrol lL (communlcauon = blue) as Crange dld wlLh Lhelr
square orange logo.
use classlcal feng shul Lo calculaLe your ausplclous lmage or colour.
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When you are des|gn|ng a brand new |ogo - start from a fav|con |eve|.
lf lL works on small scale (16x16 plx) lL wlll work on larger one Loo. lL's good lf lL works ln
black and whlLe or as a Lauoo so lf reduced down small or phoLocopled lL can sull be
recognlsable.
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Sty|e. ClarlLy and conslsLency.
lmages LhaL don'L geL auenuon: generlc/sLock arL, o-pumng, cold, fake, Loo pollshed,
borlng, noL relaLed Lo conLenL, look llke adverusemenL
AnlmaLe and bulld on symbols, sLory, meLaphors
Lxample:
luncuon follows form and form follows funcuon
lorm follows feellng"
Lxample:
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U|nmate brand|ng. Smash your brand.
name + logo > logo > no logo / lmpercepuble
Smashlng your brand (LesL) - Lhe brand ls sull recognlsable wlLhouL Lhe logo by becomlng
lmpercepuble.
Lxample: A Coca-Cola boule ls sull recognlsable wlLhouL Lhe logo.
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2009 Logo Des|gn 1rends. Learn from oLhers
sychedellc op 8ackgrounds
Crlgaml
1acule
Arabesque
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2009 Logo Des|gn 1rends.
Classlc Modernlsm
lcLograms
80's CeomeLry
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2009 Logo Des|gn 1rends.
1ypographlc Logos
SLreeL ArL
uzzle auerns
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8us|ness cards
CredlL card slze
use boLh sldes
Landscape vs porLralL
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If you can hnd a beuer way - use |t (and leL us know).
CLherwlse lf you are ln doubL consulL an experL.
1hank you for your auennon*.
*auenuon: one of Lhe scarcesL resources - Lhe rsL goal of brandlng ls Lo capLure our
auenuon
Lop 11* experL ups - why 11 ls beuer Lhan 10?
lrregular dlglLs such as 9, 24, 43 auracL our auenuon beuer Lhan regular numbers such
as 3, 10, 100. nouce how women's magazlnes always publlclse 63 Lop ups for.
Ian C|sek
leng Shul LxperL
lengShulLogos.co.uk