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Literature Review

This literature review discusses several studies on factors influencing the use of e-wallets like Paytm. Chawla (2019) found that trust, ease of use and security affect consumer attitudes towards using e-wallets. Girija (2019) found that cashback offers and convenience are the main reasons for using e-wallets. Senthil (2019) found that Paytm users are satisfied with its services for resolving issues within 24 hours. Sivakumar and Balaji (2019) found no significant relationship between age and use of Paytm. Demonetization increased growth for Paytm and MobiKwik. Mobile wallets provide an upcoming mode of business transactions and are significant for banks, customers

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Payal Gedam
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75 views3 pages

Literature Review

This literature review discusses several studies on factors influencing the use of e-wallets like Paytm. Chawla (2019) found that trust, ease of use and security affect consumer attitudes towards using e-wallets. Girija (2019) found that cashback offers and convenience are the main reasons for using e-wallets. Senthil (2019) found that Paytm users are satisfied with its services for resolving issues within 24 hours. Sivakumar and Balaji (2019) found no significant relationship between age and use of Paytm. Demonetization increased growth for Paytm and MobiKwik. Mobile wallets provide an upcoming mode of business transactions and are significant for banks, customers

Uploaded by

Payal Gedam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Literature Review

In this study, the discussion about this report contains the basic introduction about both of the
organizations “ Marketing strategies Of Paytm E-Wallet”.

Chawla (2019) collected data from 744 respondents and discovered that trust, easy to use and security
have an effect on the attitude of consumers to use e-wallets. Girija (2019) collected data from 150
respondents and revealed that cash back offers and convenience are the main reasons to use ewallets.
Senthil (2019) surveyed 150 respondents and found that users are satisfied with Paytm services as it
resolves the problem within 24 hours. Sivakumar and Balaji (2019) got responses from 100 respondents
and discovered that there is no significant relationship between age and use of Paytm.

FE Bureau (2017) states that According to the RBI: Demonetization has increased the growth of Paytm &
Mobi Kwik which is known as the Digital payment companies. “A Newspaper Article in Financial
Express”.

Dr. Poonam Painuly, Shalu Rathi in their paper “Mobile Wallet: An upcoming mode of business
transactions” (May 2016) clearly explains about the mobile wallet, it’s types and latest trends. At that
point examined about Role of portable wallet in different divisions like Banks, Retail and Hospitality. The
paper clarifies the significance of versatile wallet for Banks, Customers and Companies. Also,
contributing exceedingly in a consistent shopping knowledge for the clients that expansion their
inclination for regular and more repurchases with delightful encounters. They additionally talk on the
significance and development of portable cash in business, social and monetary planned. The nearness
of versatile wallet spreading from urban to country territories on a huge scale. Henceforth, wallet cash
sees a high splendid future in close time.
Prof Trilok Nath Shukla in his paper “Mobile Wallet: Present and the Future” (June 2016) has discussed
about mobile wallet, working, types and its advantages and disadvantages. His analysis included
perception of consumers and retailers about mobile wallets. He concluded that mobile wallets will be
used to engage with the customer by the marketers and digital businesses. Irrespective of the market
status of these mobile wallets, marketers should take advantage of the emerging opportunities.

Key Pousttchi and Dietmar G. Wiedemann in their paper “What Influences Consumers’ Intention to Use
Mobile Payments?” (2008) studied the adoption of mobile payments and evaluated what key influences
affected consumers to use mobile payments and found that subjective security was not a primary driver
of mobile payment acceptance. They found that perceived confidentiality of payment details and
perceived trustworthiness were strongly correlated. Four key variables were found to directly impacting
consumer intention and usage behavior: performance expectancy, effort expectancy, social influence,
and facilitating conditions.

Myersin (1969) stated that the vast majority of the innovation are essentially advertise driven and is
acquainted as an answer with the particular needs of the customer. Lynn (1966) states that more
development is presented in Consumer Market when contrasted with mechanical markets. Galbraith
(1970).

PaytmE-Wallet
Paytmhas been leading the industry in all key metrics including number and number of jobs, registered
users and vendor inclusion. The first to be a market leader in the UPI with a market share of over 46% in
the volume of activities considered last year
Benefits a of Paytm
 . Fast and easy recharge.
 . A problem-free payment to the Seller.
 . Easy Bill Payment Kanye Autopay.
 . UPI Fund Transfer.
 . One app for many services.
 . Slightly Secure (Does not require a PIN or password to unlock)
 . Delay in payment.
 . Non-Credit of Money.

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