Name: Strand:

Year& Section: Instructor:

Evaluating Content and Interest on a Website

1 2 4 5 Score
Site lacks a sense Purpose may be Site has a clear Very strong
of purpose. No somewhat unclear purpose Major understanding of
Target and indication that Target audience is elements of the who the site was
Purpose the site was identified, and site are created for. All
created for a some choices are appropriate for elements of the site
target audience appropriate for the target are engaging and
other than this audience audience appropriate for the
teacher-as-grader target audience.
Information is Information is Information In-depth research
inaccurate or accurate but not offers a calls on a wide
contains always complete comprehensive variety of resources
Content significant gaps Limited research and accurate Content is fresh,
Information scope picture of the original, insightful
comes from few topic Adequate
sources research scope
No reference of Sources of Sources of Sources of
original sources information are information are information are
Crediting Information is acknowledged credited in credited in standard
Sources copied without Most permissions standard formats. All
permission have been secured formats. All permissions are
permissions are secured and
secured organized for future
reference
Home page is Home page is Home page is Home page draws
missing, or does functional aesthetically user into the site in a
not function to pleasing and compelling way
Home Page bring user into the gives a clear Home page readily
site sense of orients users to the
purpose for the site
whole site
Layout of pages is Page layout may Page layout is Page layout is
confusing, or be ‘busy’ or interesting and creative and
cluttered or dull unimaginative appropriate for effective Layout
Layout Layout does not Unreflective use of content Layout effects and extends
reflect ideas and a template is appropriate the ideas and
content, but for the content. content
seems arbitrary
User becomes lost Navigation Functionality is Functionality
in navigating on or structures may be appropriate for intrigues target
between pages awkward or target audience audience and
Functionality Problems with difficult to use and enhances purpose
functionality Some elements of accomplishes Simple and powerful
frustrate the user functionality may the purpose navigation
not work as Simple structures make
intended, or may navigation navigation feel
not meet the structures make intuitive All
needs of the target site quite easy functionality, works
audience for user properly Creative
Appropriate use use of interactivity
of interactivity enhances purpose of
the site
 for the purpose
of the site
Headings or Headings do not Headings and Headings create
paragraph breaks create a consistent first paragraphs hierarchy and
are not used to hierarchy and/or of longer text intrigue reader. First
create hierarchies entice reader to go create paragraphs of longer
or orient reader further into the appropriate text intrigue reader s
Organization to text text Paragraphs hierarchy First and draw them into
may be long or paragraphs of the text.
incomplete longer text
interest reader
to go further
into the text
Errors in grammar Some editing for Few errors in Site has been fully
and usage spelling and grammar, usage, edited to be free of
interfere with punctuation is spelling or errors in grammar,
meaning Many required Writing punctuation give usage and
punctuation and style is clear evidence mechanics Writing
Language and spelling errors appropriate for of careful style is deeply
Conventions Writing style is the purpose editing Writing engaging
not effective for style is
the purpose Site interesting and
requires extensive effective
editing Errors in
grammar and
usage are
noticeable, but do
not interfere with
meaning
Poor quality of Inconsistent Graphic Creative design
Graphic graphic elements quality of graphic elements are causes backgrounds
Elements No sense ofelements Graphics good quality and other
(backgrounds, purpose for the are used as ‘add- Graphic formatting elements
font, text inclusion ofon’s’ rather than elements to work
color, tables, graphic elements as an element of contribute to exceptionally well
lists, white Little or nomeaning Some meaning together Graphic
space, images, evidence ofawareness of Graphic design elements are used in
etc.) design principles graphic design principles are imaginative and
principles is followed effective ways
evident
Draws on a Multimedia Multimedia Multimedia
Integration of limited number of elements are elements elements are an
multimedia multimedia often decorative, support and integral part of
elements elements or are confusing develop content content Multimedia
(sound clips, Multimedia Too many Downloading is elements are used in
images, elements do not multimedia acceptably fast a highly creative
frames, develop the topic elements, or way.
hyperlinks, failure to
image maps, compress causes
etc) slow download
times
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