Organized
Organized
MANAGEMENT
GROUP KBA2435D
PREPARED FOR:
SUBMISSION DATE:
7TH JULY 2022
TABLE OF CONTENTS
VISION ...................................................................................................................................... 3
MISSION ................................................................................................................................... 3
PRODUCT/SERVICES ............................................................................................................. 4
CONCLUSION ........................................................................................................................ 14
REFERENCES ........................................................................................................................ 15
APPENDICES ......................................................................................................................... 15
STAGE 1 – THE INPUT STAGE
Reviewing how he got into this business, Mr Shahdan bin Ahmad said he is
exceptionally inspired by business yet didn't know which business to wander into. He used to
follow and assist his cousin in his business at the night market when he was still young, since
then he thought of starting his own business and put a lot of effort and time in researching for
the idea of his business until one day a thought of selling ‘Putu Mayam’ popped into his mind
and he challenged himself to start selling the food with the help from his wife, Puan Hayati.
‘Putu Mayam’ is essentially made with rice flour, water, salt, and a touch of oil. It is a
type of appam or known as pancake. The combination is blended into a batter and afterward
feed through the ‘idiyappam’ or ‘murukku press’ to expel out strands or vermicelli rice noodles
and afterward steamed. It is fundamentally similar to eating honey ‘bee hoon’ (rice noodles)
and it is found to be a healthy pancake that is loved by everyone from all ages starting with
children until the elders.
‘Putu Mayam Malaysia’ has developed to several brances in 2020 which are in Bertam,
Tasek Gelugor, Penaga, Juru and Teluk Kumbar in Penang.
The objective of the company review case is to decide the essential administration
approach through which Putu Mayam Malaysia works their business. Besides, we conduct a
company study on this eatery to represent the advantages of compelling administration
application strategies and recognize the techniques that Putu Mayam Malaysia had the option
to keep up with upper hands. What's more, we wish to recognize the significant outside and
inside powers that influence their organizations.
VISION
Putu Mayam Malaysia’s vision is to be the best option in the local market that gives the
best local snack of Putu Mayam while boosting the consumer loyalty in longing for a flavourful
traditional snack around.
MISSION
Putu Mayam Malaysia’s goal is to be the best food and drink (F&B) industry in
furnishing scrumptious warm Putu Mayam locally with the best client experience in the nearby
market and top-tier class of service and support. Therefore, Putu Mayam Malaysia will surpass
client assumptions by offering serious cost and taking into account adaptable snack flavour
personalization. They will put an accentuation on preparing and diversifying amazing open
doors for development and improvement for our neighbourhood local area, workers, and
colleagues in the networks in which they work. They will offer values to their clients while
likewise accomplishing a positive working result.
ORGANIZATIONAL STRUCTURE
PRODUCT/SERVICES
Putu Mayam Malaysia’s main menu is produced using natural ingredients with no
artificial flavorings, no colorings and no additives. It was a natively constructed ‘kuih’ that
preferences different with different items. As a matter of fact, just premium and fresh
ingredients along with the warmth from freshly made Putu Mayam are the explanation on why
the snack become the special menu that captured people’s attention. The cuisine is sold with
RM3 for 8 pieces which is very affordable for every customer.
INTERNAL FACTORS EVALUATION MATRIX
Table 1 Internal Factor Evaluation Matrix
The Putu Mayam Malaysia’s strengths and weaknesses are represented using the IFE
Matrix. The total weighted score for affordable and value for money is 0.80, indicating that the
price is intended for everyone from every class starting from the bottom until to the top classes
since the price is very cheap and reasonable. The premium quality of the ingredient has the
second highest weighted score for strengths, which is 0.45. They serve ‘Putu Mayam’ with the
best quality in terms of the taste and portion of the food.
The overall weighted score for faithful customers and accessibility to the raw materials
are 0.05 and 0.10, respectively. Putu Mayam Malaysia has its own dedicated customers on the
grounds that the organization has been doing business for over 10 years. The business is able
to get enough supply for the raw material such as coconut with a reasonable price from the
supplier to be used for running the business.
Moreover, the total weighted score for recognition of availability to the customers is
0.10. The business is easily to be reached since they are operating every day except for Sunday
for all branches around Kepala Batas. For anyone that is craving to taste the warmth and fresh
‘Putu Mayam’, they can come to the branch nearby their neighborhood area to purchase the
food during the operating hours for the business.
The total weighted for weakness is 0.10, which is average for insufficient workers. Putu
Mayam Malaysia has an issue when they have a ton of clients during top hours and the
employees expect to double their work to keep the customers blissful. Food preparations can
consume a large chunk of the day on occasion. Having said that, they might encounter a few
consistency and quality control worries all through the branches. As a result, and all the more
essentially, to ensure that activities work without a hitch, they ought to connect more
experienced staff to deal with potential emergency circumstances, especially during top hours
and the weekend.
Aside from that, the overall weighted score for issues regarding to the operation
management and less exposure to bigger market and the business is easy to be copied is 0.05,
0.10 and 0.10, respectively. Putu Mayam Malaysia likewise has an issue where they do not get
enough business training in from the authorities in order for them to expand their business in
their future. Hence, the founder needs to put extra efforts in studying and gain more knowledge
on how to run the business well from paid business classes and from the tips of another sellers.
Unlike before, since the business does not get enough training, the workers take a long time to
prepare the orders from the customers and this has caused a long queue for the customers who
wait to get ‘Putu Mayam’ from the stall.
For the less exposure to the bigger market part, although Putu Mayam Malaysia has
been operating for more than 10 years already, however they are still getting less exposure to
the bigger market. So far, they are only getting exposure for the night markets around Kepala
Batas, thus it is crucial for them to go further and get exposure and getting known from other
areas in Penang. Entering the bigger market requires a lot of preparation and effort if one wants
to compete with well-known local sellers. Putu Mayam Malaysia would be impacted by this
limited market exposure since customers from other areas will find it challenging to get in
touch with them to fulfil their local ‘kuih’ needs.
Next is Putu Mayam Malaysia is a business that is easy to be copied. Putu Mayam
Malaysia continues to be relatively similar to its rivals in terms of food quality, target markets,
atmosphere and price even if it has made an effort to set itself apart from rivals by providing a
distinctive style of local ‘kuih’. Furthermore, the menu of Putu Mayam Malaysia is very simple
to duplicate. For instance, some sellers might sell instant ‘Putu Mayam’ since they are simple
to make. Last but not least, the total weighted score for lack of product variety is 0.10. For
example, the business only focus mainly on selling ‘Putu Mayam’ to the customers whereby
other sellers usually will have other options for their products such as selling other food as well
to attract the customers. As the result, the customers who come to Putu Mayam Malaysia’s
outlets will only get to purchase their main menu as the customers don’t have any other choices
to choose other food at the outlets. Thus, the overall score of the IFE Matrix is 2.45, indicating
that the firm is internally strong.
The total weighted score achieved is 3.05, which is higher than the average (midpoint)
of 2.5 and more than the value of 3 which is higher than average, indicating that Putu Mayam
Malaysia is providing the best performance for their business by emphasizing on the external
opportunities mentioned. Putu Mayam Malaysia will offer a strategic management tool for
examining existing business circumstances based on the Effective Factor Matrix. By acting
decisively to promote prospects that can lead to larger revenues, it will also strengthen Putu
Mayam Malaysia's ability to focus on opportunities and threats.
First opportunity is related to the evergreen product. This might benefit Putu Mayam
Malaysia as part of their own strategy. Since ‘Putu Mayam’ is an evergreen product, the
customers will never get bored of purchasing the food from the business. This food can be
eaten to by all races in Malaysia since it’s a local and traditional cuisine. Next, due to technical
breakthroughs that prevent the food from being delayed or queued, Putu Mayam Malaysia is
in high demand. It received a rating of 4, a weight of 0.15, and a weighted score of 0.60. The
minor opportunity for Putu Mayam Malaysia is external events such as getting invitations for
serving the public in formal and informal events such as gatherings, weddings and even Hari
Raya celebrations. From the result, the weightage for this opportunity is 0.05 and rated 1, giving
a weighted score of 0.05.
Finally, threats are addressed in Putu Mayam Malaysia. The business’ greatest threat is
increase in raw materials. These are because due to the unstable economy nowadays, the prices
for the materials such as brown sugar are increasing causing the business to face challenges in
looking for the supplier of the materials to be used in their product. The weight is 0.12 with a
rating of 4, resulting to the weighted score of 0.48. Other than that, there is also minor threat
for the business which is slow growth due to the ability to raise funds. For example, if the sales
drop for the day, the business will be facing problems in rolling for their capital to proceed
with the next sales for the next day. Hence, the person in charge regarding to the important
department must always be careful in managing the funds of the business in order to ensure
that the business is running smoothly. The weighted score is 0.08 with a rating of 1 giving
result of weighted score of 0.08.
STAGE 2 – THE MATCHING
SPACE MATRIX
Table 3 SPACE Matrix
5.0
Aggressive Quadrant
3.0
(1.2,1)
1.0
-3.0
-5.0
-7.0
According to the graph above, we noticed that Putu Mayam Malaysia company falls into the
aggressive quadrant of the space matrix. It is located at the coordinates of +1.0 for X-
component and a Y-component of +1.2. It shows that the company has a good position to use
its Internal Strength to take advantage of external opportunities, overcome weakness and
avoid threats. Even though Putu Mayam Malaysia is just a Small Medium Enterprise (SME)
company, but it has financially stable and able to survive pandemic Covid-19, most of the
companies went bankrupt because of the pandemic, and they are unable to sustain their
business. Putu Mayam Malaysia has its own advantages to its own market, over the time this
business looks promising as it can dominate the street market, the owner has set his own
objective and strategy to achieve within 10 years. In terms of competition, Putu Mayam
Malaysia had no worries regarding to the rivals as the products are getting more attention
from its customer. The demand from the customers is good as well, if this pattern can sustain
in the future, this business has the chances to grow more enter a higher market.
STAGE 3 – THE DECISION STAGE
Alternative 1 Alternative 2
Alternative 3
Market penetration Market
Product development
development
Opportunities
• Evergreen
0.25 2 0.50 3 0.75 4 1
product
• High level of
0.15 3 0.45 2 0.30 4 0.60
product demand
• Technological
0.05 3 0.15 3 0.15 3 0.15
development
Threats
• Increased raw
0.12 2 0.24 3 0.36 4 0.48
materials’ prices
• Competition with
0.10 2 0.20 2 0.20 - -
other businesses
• Rising fixed costs 0.06 2 0.12 2 0.12 2 0.12
Total 1.00
Strengths
• Cheap and
0.20 4 0.80 1 0.20 4 0.80
reasonable price
• Premium
0.15 2 0.30 2 0.30 4 0.60
ingredients quality
• Faithful
0.10 4 0.40 - - 3 0.30
Customers
• Accessibility to
0.05 - - - - 4 0.20
raw material
• Availability to the
0.10 3 0.30 4 0.40 - -
customer
Weaknesses
• Insufficient
0.05 2 0.05 - - 3 0.15
worker
• Has issue
regarding
0.05 3 0.15 3 0.15 2 0.10
operation
management
• Less exposure to
0.10 2 0.20 4 0.40 1 0.10
bigger market
• The business is
0.10 3 0.30 2 0.20 - -
easy to be copied
• Lack of product
0.10 2 0.20 2 0.20 4 0.40
variety
Total 1.00
Sum Total
4.46 4.30 5.44
Attractiveness (STA)
Based on the data in the table above, we can conclude that product development is the best
option for Putu Mayam Malaysia d to pursue for their business. The Sum Total of
Attractiveness Score table provides this information. Product development is more important
than market penetration and market development. Product development has a score of 5.44 in
the QSPM shown above, while market penetration has a score of 4.46 and market development
has a score of 4.30. As a result of product development, Putu Mayam Malaysia will gain more
opportunities both from their loyal customers, but also from their new customers. Product
development is commonly used in reference to all steps of introducing a product from concept
or idea to commercial launch and even beyond. Creating a new product that differs from
‘Putu Mayam’ will surely attract more customers and will allow Putu Mayam Malaysia to
compete with their competitors.
CONCLUSION
Putu Mayam Malaysia undoubtedly has its own set of strengths and weaknesses, as well
as opportunities and threats that must be evaluated in order to develop a better comprehensive
strategy. Strategic planning is important for them because it allows them to maximize their
strengths while minimizing mistakes. It is also critical for them to obtain the organization's
goals, vision, and mission. Based on our analysis, the Putu Mayam Malaysia company falls
into the aggressive quadrant of the space matrix. It demonstrates that the company is in a good
position to capitalize on external opportunities, overcome weaknesses, and avoid threats by
leveraging its internal strengths. Even though Putu Mayam Malaysia is a Small Medium
Enterprise (SME), it is financially secure and capable of surviving Pandemic Covid-19,
whereas most businesses declared bankruptcy as a result of the Pandemic and are unable to
improve their business.
Based on the information in the QSPM table above, we can safely assume that product
development is the best course of action for Putu Mayam Malaysia. Putu Mayam Malaysia
will gain more opportunities as a result of product development, both from loyal customers and
from new customers. Product development is a term that refers to the entire process of
introducing a product, from concept or idea to commercial launch and beyond. Developing a
new product that is distinct from ‘Putu Mayam’ will undoubtedly attract more customers and
enable Putu Mayam Malaysia to compete with its competitors.
REFERENCES
APPENDICES
MGT657 COMPANY REVIEW
ORIGINALITY REPORT
12 %
SIMILARITY INDEX
6%
INTERNET SOURCES
1%
PUBLICATIONS
11%
STUDENT PAPERS
PRIMARY SOURCES
1
www.coursehero.com
Internet Source 3%
2
mba-lectures.com
Internet Source 2%
3
Submitted to Universiti Teknologi MARA
Student Paper 1%
4
Submitted to Southern New Hampshire
University - Continuing Education
1%
Student Paper
5
Submitted to British University in Egypt
Student Paper 1%
6
Submitted to Siena Heights University
Student Paper 1%
7 Submitted to University College for the
Creative Arts at Canterbury, Epsom, Farnham,
1%
Maidstone and Rochester
Student Paper
8
Submitted to Ateneo Professional School
Student Paper <1 %
FACULTY OF BUSINESS AND MANAGEMENT
ASSIGNMENT/ PROJECT DECLARATION FORM
Course
Name : STRATEGIC MANAGEMENT
Assignment/
Project Title : GROUP ASSIGNMENT 1: SME COMPANY
I hereby declare that the work in this assignment/ project was carried out in accordance with the
regulations of Universiti Teknologi MARA. It is original and is the results of my own work, unless
otherwise indicated or acknowledged as referenced work. This assignment/ project has not been
submitted to any other academic institution or non-academic institution for any degree or qualification.
I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti
Teknologi MARA’s Bachelor Degree students, regulating the conduct of my study and exams.
I am aware that disciplinary action (which may include the deduction of marks in the assignment/
project) will be taken against me if I am found to be an offender.
7/7/2022
Course :
Name STRATEGIC MANAGEMENT
Assignment/ :
Project Title COMPANY REVIEW
I hereby declare that the work in this assignment/ project was carried out in accordance with the
regulations of Universiti Teknologi MARA. It is original and is the results of my own work, unless
otherwise indicated or acknowledged as referenced work. This assignment/ project has not been
submitted to any other academic institution or non-academic institution for any degree or qualification.
I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti
Teknologi MARA’s Diploma/ Bachelor Degree/ Master’s Degree students, regulating the conduct of
my study and exams.
I am aware that disciplinary action (which may include the deduction of marks in the assignment/
project) will be taken against me if I am found to be an offender.
7/7/2022
Course
Name : STRATEGIC MANAGEMENT
Assignment/
Project Title : GROUP ASSIGNMENT: COMPANY REVIEW
I hereby declare that the work in this assignment/ project was carried out in accordance with the
regulations of Universiti Teknologi MARA. It is original and is the results of my own work, unless
otherwise indicated or acknowledged as referenced work. This assignment/ project has not been
submitted to any other academic institution or non-academic institution for any degree or qualification.
I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti
Teknologi MARA’s Bachelor Degree students, regulating the conduct of my study and exams.
I am aware that disciplinary action (which may include the deduction of marks in the assignment/
project) will be taken against me if I am found to be an offender.
7/07/2022