BUSINESS PLAN

Final Task Performance and

Examination

JAGI CTECH AND SERVICES

Submitted to:
Prof. Zar Cerado, DBA

Submitted by:

DUERO, ALDRINJUN
GILI, GILLIAN
JUARIO, JOEISA GRA JAMICHA M.
LAUDE, JASEL M.
POÑGOL, IMARI CASANDRA B.
RESUERA, JHON RHEY E

December 2022
 TABLE OF CONTENTS

Title Page……………………………………………………………………………….…..
Table of Contents………………………………………………................................................i
Chapter I……………………………………………………………………………….……
Business Profile………………………………………………………………….…1
Business Logo……………………………………………………………………...1
Company Slogan…………………………………………………………………...2
The Business Goals………………………………………………………………..2
Company Ownership/Legal Entity………………………………………………..3
CHAPTER II………………………………………………………………………………...
Products and Services…………………………………………...........................4-8
Business Operation Schedule………………………................................................9
SWOT Analysis………………………........................................................................9
Customer Benefit......................................................................................................9
CHAPTER III………………………………………………………………………………………..
Customer Segment………………………………………………………………………..10-11
CHAPTER lV………………………………………………………………………………………...
Business Strategy……………………………………………………………………12
Customer Relationship……………………………………………………………...12
Channels………………………………………………...……………………………12
Key Partners………………………………………………………………...…….....13
Key Activities…………………………………………………………………….......13
Key Resourses…………………………………………………………………........13-14
Marketing strategy……………………………………………………………………15
CHAPTER V…………………………………………………………………………………
Cost and Structure……………………………………………………………………16
Revenue Streams…………………………………………………………………………..16-17
Software Services Revenues Samples…………………………………………….18-20
 Chapter I

BUSINESS PROFILE

JAGI CTECH AND SERVICES is a small start-up business company that aims

To deliver quality hardware and software products. It delivers fast and affordable services

in selling and repairing computer parts. It provides innovative software services to

businesses, offices, and school sectors.

Our business is a partnership; this structure was chosen to best utilize the different

talents of each member. The business is composed of seven computer science students

who share the vision of creating new business innovations and applying our proficiency

and potential in the field of technology.

The JAGI Tech Store and Services will launch initially in one of the member’s house. It is

a temporary decision agreed upon by all members. This is favorable as it avoids excessive

cost structures like business permit, fire department certification, taxes, and so on. As a

start-up, it is wise to prioritize gaining more capital. The business endeavor will start with

undertaking projects for clients in need of software services. The capital to be used for

establishing the hardware start-up will be collected from loans that shall be taken out by

each individual member. A loan in the range of 15k will afford an approximate total of

100k. Combined, the capital taken from the software services and loan is estimated to be

around 200k plus. That amount will be useful for purchasing necessary resources and

materials for the business. Eventually, we may rent our own place as the business grows.

A. Business Logo
 B. Company Slogan
The team came up with the company slogan “Giving Futures to your Tech” we believe
that technology will be the next future, and we would like to give high end upgrades to your
techs. We want to emphasize the words “Giving Futures” that we want to make advancement
and development in the world of technology.

C. The Business Model Canvas

JAGI CTECH AND SERVICES

D. The Business Goals

Vision
To be the leading tech company that provide innovation hardware and software
services that helps other businesses sectors.
Mission
To sell high quality products and services where we serve, help, and love the
people with our innovative services.
Objectives
1. To deliver products to the customers promptly.
2. To innovate software services to help other business sectors.
3. To provide valid information that helps people understand technology through
our own system Platform

E. Business Owners
The seven owners have come with an agreement of equal rights in owning the
business start-up. Each member shall agree to take a 15k loan to accumulate capital while
the developers shall share 50% of income generated from software services. Since their
fee ranges from 20k to 50k, and it depends on the number of customers.
 JASEL M. LAUDE
 Email: [email protected]
 BS Computer Science
 Marketing and Design

 ALDRINJUN DUERO
 Email: [email protected]
 Bachelor of Elementary Education
 Developer

 IMARI CASANDRA B. POÑGOL

 Email: [email protected]
 BS Management Accounting
 Operation Manager and Finance

 JOEISA GRACE JAMICHA M. JUARIO

 Email: [email protected]
 BS Criminology
 Sales Head

 GILLIAN GILI
 Email: [email protected]
 BS Criminology
 Seller

 JHON RHEY E. RESUERA

 Email: [email protected]
 BS Criminology
 Repair and Delivery
 CHAPTER II
The Propose Product
and Services

JAGITech offers many different services compared to our competitors, because our
value proposition offers Hardware and Software Services. The increasing number of
computer users in this new normal means that almost all business sectors want to have
their own website, systems, and computers to expand their business, and we will ensure
that our services is fast to retain our value to customers.

A. Products and Services

We have come up with several ideas that make use of our computer science skills to
provide services including:

Software System Services:

 Automated Attendance System using AI.
 eCommerce Website
 Schools Grading System
 eLearning Management System
 Mobile Application (Customer Preference)
 Sales and Inventory System Monitoring System with SMS
 Many more depending on the customer demand and for negotiating talk.

Hardware Products:

 Computer Parts includes:

o Storages
o Memory
o Power Supply
o Wires
o Processor
o Keyboards
o Monitors
o Mouse
o Laptop
o System Unit Case
o Computer Lighting
o Video Card
o Motherboard
 o Printer
o Flash Drive et

The price of is each part is depending on the specification.

ITEM BRAND SPECS PRICING

RYZEN PROCESS R AMD Ryzen 3 PHP 5,620
RYZEN Ryzen 5 PHP 8,560
Ryzen 7 PHP 19,170

INTEL INTEL Intel

PROCE Core i3
SSOR Intel
Core i5
Intel
Core i7
Intel
Core i9

MOTHERBOARD ROG
Series
TUF
Series
PRIME
Series

MONITOR ASUS ASUS ROG

SAMSUNG SERIES
NVISION ASUS TUF
NVISION
GRAPHICS CARD ASUS GTX 1050
GTX
1650
GTX
1660ti
RTX2080

FLASHDRIVE SANDISK 8-
64
gb

SYSTEM UNIT COOLER COR White

SAIR Rainn
COOL bow
ER Blue
MAST Red Green
ER

POWER SUPPLY Cors 500W

air 600W
Cool 450W
er
Mast
er
MOUSE Logite Lighting Mouse
ch
Razer

KEYBOARD Logitec Col

h or:
SAMSU RG
NG B
BL
AC
K
WH
TE

SSD STORAGE Samsung 120gb

ssd
256gb
ssd
500gb
ssd
1tera
ssd
COMPUTER RAM Samsung 4gb ram 2600
8gb ram 3200
16gb ram 3200

HDD STORAGE Seagate 500gb

hdd
1tera
hdd
2tera
hdd

DIFFERENT WIRES No brand

SYSTEM UNIT CASE RAKK

GALURA
ASUS
Dark Flash
B. Business Operation Schedule
 Monday to Friday = 8am to 5pm
 Saturday – 8am to 12am.

C. SWOT Analysis

Strength Weaknesses
Credibility: Software Expertise and Limited market: a new business and
Digital Marketing Expertise company to the market, existing
Efficiency: Highly Automated systems competitors are strong, few sales team
Brand appearance: Superior product Cost: High cost structure and high fixed
design, growing branding appearance cost
Skills: Highly innovative, flexible,
adaptive to change and first-mover skills

Opportunities Threats
Customer loyalty and retention: offer Customer loyalty and retention: inability to
special deals to attract customer, Utilize build long-term relationship with
publicity to help build our brand customers.
Expansion: Develop breakthrough new IT System: Hacking, data issues, breach
products, Invest in a new capital venture, of data, and data privacy issues.
develop products and services for Competitors: More efficient/systematic
international market. delivering services, and less pricing
Competitors: Introduce new products Expansion: Inability to raise funds
faster than competitors. More clearly
differentiate our product offering.
Public Appearance: Utilize publicity to
help build our brand (Market trend and
reputation). More clearly differentiate our
product offering.

D. Customer Benefit

Davao City is one of the largest cities in the Philippines, and one the most
advance city in terms of technology. However, living in this one big city might be
crowded and sometimes troubled in the different systems. Therefore, our company aims
to make software systems and high-end technological products and services that is
easy, faster and affordable. The people will not worry anymore their time management,
as well as on their security and privacy, because our software system products are
highly secured with advance coding. They will enjoy automated systems anywhere and
everywhere secured and efficiently. Additionally, our cheap but upgraded computer
products are life changing, since it is global and international base which means that it
is timely and capable to keep up with local or international. The customers will surely
benefit with this products and services.
 CHAPTER III

The Target Customers

SCHOOLS SMALL BUSINESS & OFFICES INDIVIDUALS USER

Customer Segment

Our customer segment uses classifications for different group categories. The

strategy to target customer will yield us many opportunities in our business. Having a

target demographic is the key to a continual delivery of services. In today's age, a large

part of the population is required to have their own computers, laptops, and many other

technologies. There is an increasing demand for devices that we can accommodate. Our

market demographic consists of those who use the computer regularly for either for work,

gaming, or businesses.

Schools. This includes students and teachers from Davao City which usually seeks

technological assistance and products. They are the primary consumer of our products

and services since a lot of them have all day on with their gadgets and needs upgrade.

Our company also offered automated systems for the school’s ID to have an efficient and

faster check in and check out in schools.

Small Business and Offices. Even big cities like Davao also have small businesses

and offices that needs Software systems that fits their small operations. They are one of

our target market on producing them the products that would really help them to lessen
the burden and time cost of their daily transactions and smoothen their operation. Sales

and Inventory System Monitoring System with SMS can be fitted to small businesses.

Individuals. Refers to anybody that needs our product or services. Nowadays, most

of the people are using gadgets, not just the new generation but also the old ones would

keep up with this technological advancement. It is never been a day without a phone or

technology it also has its part of the day. The company make sure to offer the products

and services needed by the people for their devices.

The target place would be Davao City includes:

Work from Home Parents Employees

Person ages 5 years old and up Small business

Gamers School offices

Students School laboratory

Residents of Davao
City
 CHAPTER lV
Business Strategy

A. Customer Relationship

Our relationship with customers has a big impact on our business, therefore our

strategy to entice customers into availing our products and services is by giving them

discounts depending on the product they want to purchase. We will use our relation

through our social media platforms and by answering their inquiries through a phone call,

chat, and text.

Automated Service

In this type of relationship, we will use our messenger with an automated chat bot.

This automated chat bot will answer customer inquiries quickly. We will give enough

information about our products and services so as to not keep them waiting.

Personal Assistance

In this type of relationship, the seller and the customer shall interact with one another

to talk, present our products, and answer inquiries from our customer. This is very

important for businesses that are related to selling and repairing computer parts. When it

comes to software services negotiating personal relation to the customer are very

important. Our seller will also offer installment options when paying for products and

services that may seem too expensive to get. We offer online payment through system

like Gcash, Paymaya and Credit card. Text, call, and manual chat is an available option

to assist the customer while purchasing.

Online Communities

We will be engaged in social media activities to build a marketing value and

commercial influence over the internet. We will create our own Facebook page, as well as

our own business website to let the customer know about our products and services.

B. Channels

Customer Awareness

We will use this type of channel to make the customers aware about our business

products and services. We will use Facebook advertising and our online website to expand

our popularity to the people. This awareness will give information to the customer of where

we are located. What can we offer? And to introduce our available products.

Customer Evaluation
In our Facebook page we will leave the option to write customer feedback after
buying our products and services. This will benefit our business, as it establishes trust and
transactional legitimacy with customers who want to buy our product and services.

Purchase
The customer will purchase our products through our online payments and in face-
to-face transaction payment. Monthly Installments are also accessible if the customers
cannot afford to make a full payment for the computer parts they want to buy.

Delivery
There are two categories:

 Cash on Delivery
 Advanced Payment

After Sale
We will attach a return policy and product warranty for each computer parts that we sell.

1. Computer Parts – return policy of 7days and 6 months warran

C. Key Partners

For our key partners, we intend to find 2-3 business suppliers of computer parts

from popular brands. Strategic alliances between non-competitors will be used, this

means that we can partner with a supplier to provide any part that is in high demand.

In return, we are contractually obligated to pay for those part. Our partner has a role

that contributes very well to our key resources.\\

D. Key Activities

 Marketing and Design

 Programming and Operation
 Sales
 Distribution\
 Customer Experience

E. Key resources

 Computer Parts
 Skilled Manpower
 Strategic Places
 Transportation
 Materials for Services

Computer parts

The main selling point that our business offers are Personal Computers and parts.
Through these our sales will increase and it will help our business to continue in service
of our customer. We will guarantee that the parts will meet the affordable and
reasonable standard price to our business partners.

Strategic places

Our strategy in renting our place is by spotting a high-traffic location. We will

confirm that our warehouse for computer parts is safe and secure from threats like
storms, flood, theft, and fire accidents. Also, in terms of security around the store, we
will install a CCTV camera system to monitor activities inside and outside of our place.
Transportation

For transportation, since we are only a start-up business, we all agreed to use
one of the member’s own vehicle temporarily. In terms of gas and maintenance, we
will deduct it in the share that comes from the software service of our revenue streams.

Material for services

This are the materials we will used in our business, but it will add more
depending on our needs for our services:
 Table  Electric Wiring
 Boxes  Electric Tape
 Rope  Blower
 Printer  Personal Computer
 Cabinet Glass  Internet
 Board  Lighting
 Door lock  Fan
 LCD’s / Chargers  Papers and Pen
 Screws and many more
 Glass / Mirrors
depending on the business
 Scissors needs.

Skilled Manpower

To run our business properly we need manpower to run this includes.

 Marketing and Design
 Developers
 Operation and Financing
 Seller
 Repair
 Delivery
 Part-time
F. Marketing strategy
Market Analysis

JAGITech will target its existing target market and local customer. These customer
includes: schools, small businesses & Offices, and individuals. JAGITech will offer new
services and products as additional ways to manage customer image and retain
consistency in this image.

Competitors

Two such competitors are Gshark and RNJ.

Advertising and Promotion

In order to increase our penetration in the market, this item will have to remain above
this average for a short time. However, we do feel that by utilizing an effective
advertising strategy, our advertising will yield a greater return than in the past.The
JAGITech Software services and computer products will strive to develop the most
recognized and trusted brand for technology services. To expand our customer base
and to extend the image of the company, we plan to aggressively promote the JAGITech
through a combination of online and traditional media advertising, public relations and
participation in trade shows. The company will be promoting JAGITech Software
Services and Computer Products over the Internet through:

o Creating Official Pages in Social Media and Websites

o Banner adds

o Exciting online events for customers

o Vouchers

o Internet ads are an obvious choice because that is the nature of our business.
 CHAPTER V

Financial Plan

A. Cost Structure

Our cost structure classifies in two types the Fixed Cost and Variable
Cost.

Fixed Cost:
 Rental (ranging 5k -7k)
 Internet (1500 monthly)
 Electricity
 Water
 CCTV security
Variable Cost:

 Employee Salary. - the salary of each employee is depending on the

days of works, time, skills.
o Developer Salary
o Marketing Salary
o Seller and Repair
o Operation and Finance
o Part-time

 Marketing and Domain Fee.

 Resources Cost
 Transportation for delivery (Gas, Maintenance).

B. Revenue Streams

Operating Revenues
Software Services
This is one of our main operations. The price range that we will offer to them are
reasonable because the average payment for the software service is between 20k –
50k depending on the customer’s preference.

Graphic Design
This is also one of the main operation of our business. Specialties available of
the most demand of our customer are the following Brand Identity, Logo, Packaging,
print, layout, and more graphic services depending on the customer preference.
Computer Parts Selling

This is also one the main operations of our business. The price of each item
depends on the specifications.

Repair Fee

The pricing repair fee of computer parts ranges from 150-250 pesos depending
on the computer parts.

Delivery Fee

Although we offer free delivery in Davao City, there are some customers who will
look for some models of computers parts outside the Matina, Davao City. So, we
decide if the customers demand a delivery outside the operating areas, they will pay a
fee depending on the area.

o Matina – 80 pesos
o Others – 300 -500 pesos (depending on the distance of customer who look for
the model they want.
Software Services Revenues Samples