Attachment
Attachment
PREPARED BY:
SUPERVISED BY:
MADAM AZRINA BINTI OTHMAN
1
TABLE OF CONTENTS
Table of Contents...................................................................................................................................... 2
1.0 Executive Summary....................................................................................................................... 4
2.0 Purpose of Business Plan............................................................................................................... 5
3.0 Company Background ................................................................................................................... 6
3.1 Company’s Profile ..................................................................................................................... 6
3.2 Vision and Mission .................................................................................................................... 7
3.3 Value Proposition....................................................................................................................... 7
3.4 Rational Prospection .................................................................................................................. 8
3.4.1 Company Location ............................................................................................................. 8
3.4.2 Facilities.............................................................................................................................. 8
3.4.3 Physical Position ................................................................................................................ 9
3.5 Owners/Worker’s Profile & Qualifications ............................................................................... 9
4.0 Marketing plan............................................................................................................................. 11
4.1 Goods and Services .................................................................................................................. 11
4.2 Target Market........................................................................................................................... 11
4.3 Market Size .............................................................................................................................. 12
4.4 Company Market Segment ...................................................................................................... 12
4.5 Competitors .............................................................................................................................. 13
4.6 Market Share ............................................................................................................................ 13
4.7 Marketing Mix (4Ps) ................................................................................................................ 14
4.8 Market Budget ......................................................................................................................... 17
4.9 Sales Forecasting ..................................................................................................................... 17
5.0 Operation plan ............................................................................................................................. 20
5.1 Based Description .................................................................................................................... 20
5.2 Equipment ................................................................................................................................ 20
5.3 Manufacturing Process/ Inventory Planning............................................................................ 21
5.3.1 Material Planning ............................................................................................................. 21
5.3.2 Manpower Requirement ................................................................................................... 23
5.3.3 Operation Overhead and Operation Budget...................................................................... 23
5.3.4 Capacity Planning ............................................................................................................. 24
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5.3.5 Process flow...................................................................................................................... 26
5.3.6 Layout plan ....................................................................................................................... 26
6.0 Organization’s aspect .................................................................................................................. 27
6.1 Organization Structure ............................................................................................................. 27
6.2 List of Workers ........................................................................................................................ 27
6.3 Job Scope ................................................................................................................................. 28
7.0 Financial plan .............................................................................................................................. 29
7.1 Project Implementation Cost.................................................................................................... 29
7.1.1 Fixed Assets / Set-Up Cost/ Pre Operating Cost / Initial Cost (1st monthly) .................. 30
7.1.2 Working Capital ............................................................................................................... 31
7.1.3 Project Implementation Cost ............................................................................................ 31
7.2 Capital (Modal perniagaan) ..................................................................................................... 31
7.3 Project Implementation Cost & Sources of Fund .................................................................... 32
7.4 Loan Amortization & Depreciation Value ............................................................................... 33
7.5 Depreciation ............................................................................................................................. 33
7.6 Pro-form Cash Flow Statement................................................................................................ 34
7.7 Profit and Loss Statement (3 months) ...................................................................................... 35
7.8 Balance Sheet Statement (3 months) ....................................................................................... 35
Appendixes ............................................................................................................................................. 36
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1.0 Executive Summary
Florist shops in Melaka provide a limited amount of bouquet choices. Most floral
services are overpriced, expensive, and only have a small choice of flowers. Therefore,
HanaBless is here to provide a solution to that problem by providing a handful of creative
bouquet choices, not limited to just flowers.
Our team consists of five members, and every member has their respective role such as
managing sales, marketing, finance, operation, and administration. Customers may contact us
through a variety of channels, including WhatsApp, Facebook, and Instagram.
Our goal is to make people a person’s day with a bundle of beautiful flowers from their
loved ones. We expect to provide our customers with a variety of choices for any occasion just
for you. Every customer is treated as a VIP here. We provide a tip-top friendly service to every
customer, which is our top priority.
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2.0 Purpose of Business Plan
A formal business plan is very important to show all interested parties which are
investors, partners and employees that they are committed to the business. In order to create a
business plan, we are forced to think through and choose the strategies that is able to propel our
business growth effectively. HanaBless is a partnership enterprise company which is mainly
involving in bouquet and floral business. The main objective of HanaBless is professionally in
designing and customizing the flower boutiques that meet customer’s expectation. Next,
HanaBless is clearly to become the first choice of customer and offer them unique quality
flowers bouquet at affordable price. Customer can customize the flower based on different
themes or celebration such as Mother’s Day, Valentine Day, Teacher’s Day, and convocation
ceremony. Last but not least, the business mode of HanaBless is online flower shop which the
customer can order the flower bouquet at their fingertips through the online platform like
WhatsApp, Facebook, and Instagram.
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3.0 Company Background
3.1 Company’s Profile
6
3.2 Vision and Mission
There are 4 categories of customized bouquets which are small, medium, large, and
customize bouquet. The price varies by the number and species of flowers and types of selected
items and excludes the packing service of RM30. For the customer who has low budget can
choose the small bouquet with 1 to 2 flowers with price RM15 to RM30. If the customer who
has normal and standard budget can go for medium bouquet or even larger flower bouquet
from price RM40 to RM80. In order to boost consumer pleasure, customer can customize their
own flower bouquet based on their unique and gorgeous idea with the affordable price starting
from RM100. Finally, a regular offer will be launched in order to attract new clients.
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3.4 Rational Prospection
3.4.2 Facilities
Facilities is one of the important factors affecting the work performance. Having good
facilities also make worker felt comfortable while doing their jobs thus higher the efficiency
and their passion to continue.
We have basic facilities such desktop and laptop to manage order, advertising, and
accounting. Printer to print any important documents, poster or cards to be pin with bouquet.
Besides, the waiting area for customer or client with sofa and tea table. Also, fridge for worker
to store their water or snack.
Then the most important facilities to process our products, which is wrapping area and
storage area. Raw material such as flower, soap and preservative are stored in material rack.
Tool rack stored tools such as gravel set to carve soap flower, box and sponge to hold the
flowers into bouquet before wrapping.
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3.4.3 Physical Position
People have a lot to celebrate, celebrations as little as anniversaries and as vast as
holiday seasons. During this, people want something elegant, meaningful and last long as their
memory. Flower, which is beatify and its own language or called floriography can be used to
confess feeling such as friendship, family love and romance without a word. However, flowers
do not last long. Instead, only fresh flower, so we distribute them in preserved, dried or even
soap in form of flower.
Generally, the flower bouquet from HanaBless can be ordered and bought through
online platform such as WhatsApp, Facebook, and Instagram. The customer can put their order
and paid first at any time. At the same time, we are having flexible time to plan their next
orders and process orders during peak times. Customer can choose to pick up the flower
boutique themselves or enjoy our same day free shipping services to the area Durian Tunggal
when purchase more than RM250.
Customer can visit us at the physical store where they can see the real displayed flower
bouquet for better choice and idea.
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4.0 Marketing plan
4.1 Goods and Services
As the country is going to an endemic stage, more events and functions have opened
to allow face-to-face meetups. Gifts and bouquets have a rise in demand. However,
online shopping maintains its popularity as people are still taking pre-cautions to
reduce the Covid-19 spread. For our products to be readily affordable yet beautiful
which makes a perfect gift. Table 4.1 shows the pricing of our products and services
provided.
Product/Service Price
Small Bouquet with 1-2 flowers of choice RM15-30
Medium Bouquet with 3-4 flowers of choice RM40-60
Large Bouquet RM80++
Customize bouquet (we order the bouquet materials) RM 100++
Wrapping service RM 30
Table 4.1: Products and their respective pricing offered by Hana Bless Enterprise
Target/Market Location/Platform
Local residence Melaka
Followers Instagram
Followers Facebook
Table 4.2: Target Market
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4.3 Market Size
To determine our market size, we analyse our target market and provide an
estimated calculation for one month and one year. Table 4.3 below shows our
market size calculation for this year. Assuming an average person is willing to
spend RM 30 per order.
Location/ Local Estimate Average 2 Market size per Market size per
Platform Population engagement orders per month (RM) year (RM)
individual
per month
Melaka 579,000 0.1% * 579,000 = 579 * RM 60 = 34,740 * 12
579 RM 34,740 = RM 416,880
Instagram 13.8 million 0.01% * 13,800,000 1380 * RM 60 = 82,800 * 12
= 1380 RM 30 * 2 = RM 82,800 = RM 993,600
RM 60
Facebook 27.2 million 0.005% * 1360 * RM 60 163,200 * 12
27,200,000 = 1360 =RM81,600 =RM 979,200
Total (RM) 199,140 2,389,680
Table 4.3: Calculation of Market Size
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4.5 Competitors
In the florist and gifting industry, there are certainly several competitors that do
similar business as us which is also located in Melaka, Table 4.4 below lists several
named businesses:
In our competitor analysis, we also analyse their shop reviews and determine a
grading scale based on their customer comments. Table 4.5 shows the customer
rating of our competitors.
Rimba Flora, 4 5 4 4 5
Melaka Florist
Studio
Note: 5 = Excellent, 4 = Very Good, 3 = Good, 2 = Average, 1 = Poor
Table 4.5: Customer rating of competitors on key success factors.
Based on the table above, we see Rimba Flora holds most of the market share right
now, which potentially makes them our biggest competitor.
I. Product
Hana Bless Enterprise offers both tangible and intangible services. Our
tangible products are pre-made bouquets with fixed packages and pricings.
While our intangible services would be wrapping and crafting bouquet
service with the items provided by the buyer. Tables 4.7, 4.8 and 4.9 further
describes the list of our products, our strategy in its development and
comparison to our competitors.
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Customize bouquet The buyer can customize the Any
bouquet and incorporate any
additional items inside,
within a budget limit set by
buyer.
Table 4.7 List of Products offered.
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II. Price
Our pricing strategy is based on cost-based pricing. We evaluate our product
based on the material and workforce cost. Table 5.0 shows the List of prices
of products we offer to the market.
Product/Service Price
Small Bouquet with 1-2 flowers of choice RM15-30
Medium Bouquet with 3-4 flowers of choice RM40-60
Large Bouquet RM80++
Customize bouquet (we order the bouquet materials) RM 100++
Wrapping service RM 30
Table 4.10: List of prices of products to the market.
III. Place
Our shop location is home based and we rely solely on online marketing to
promote our business. We locate strategically near Universiti Teknikal
Malaysia Melaka, which can appeal buyers from the students and staff from
there. Buyers have the option to pick up their orders or we offered a delivery
to doorstep service if customers are in Melaka with a small delivery fee. Our
materials are provided by a local supplier nearby which delivers to our shop.
IV. Promotion
We have come up with several ways to promote our business. Below shows
a list of promotional strategies we conducted to help start up our business.
1. Social media advertising
2. Word of mouth
3. Sales
• PWP (Purchase with Purchase)- Spend at least RM90 to get a 10% discount on
the second item capped at RM10
• GWP (Gift with Purchase)- Spend at least RM150 to get one mini flower
bouquet
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4.8 Market Budget
Our market budget is listed based on per product we sell. This outlines all the
money our business intends to spend on marketing-related projects for the year. Table 5.1
shows Hana Bless monthly market budget.
Single Time
Item Monthly Expenses Total (RM)
Expenses
Promotion - 200 200
Transportation 5 300 300
Postage 15 450 450
Total 20 950 950
Table 4.11: Market Budget
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Number of Sales per month (RM)
bouquets
Day
per month Minimum Maximum
(pieces)
Weekdays 200 10000 13000
Table 4.13: Estimated monthly sales for Small, Medium and Large bouquet.
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Monthly Sales (RM)
March 12530
April 10520
May 11250
Total 34300
Table 4.16: Estimated sales for 3 months (Small, Medium and Large bouquet)
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5.0 Operation plan
5.1 Based Description
Upholding the vision of becoming customers’ first thought when they want to
purchase bouquets and the mission of satisfying everyone with unique quality flower
bouquets at a fair price, we aim to design flower boutiques that meet every customer’s
expectation.
At the beginning, we just offered standard and bespoke flower bouquet services.
However, we were able to extend our business after promoting it on various social media
sites during the next month. We have several orders and comments from our valued clients.
For example, some customers recommend that we include more unique customisable items
such as instant noodles or healthy beverages in the selection list, because it will be more
valuable, especially for foodie friends.
After discussing it among our team members, we decided to purchase some Korean
ramen and Yakult drinks to design the bouquet. As a result, our overall sales for that month
climbed by nearly 35%. We were able to outperform the sales target thanks to our customer’s
excellent recommendations; they definitely play a vital role in the growth of our organisation.
For the next few months, we expect the sales will increase steadily.
5.2 Equipment
NO ITEM PRICE (RM) Quantity
1 Computer and Website Cost 4160.00 1
2 Epson L3110 All-In-One Ink 459.00 1
Tank Printer
3 Panasonic 1645.00 1
Humidifying nano™
Air Purifier PSN-
FVXK70A
4 Panasonic Mini Fridge 45L 413.00 1
PMF-661
5 Nano Spray Gun K5 with 5L 55.00 1
Disinfectant
6 Felton Square Flowerpot 2511 31.90 1
17cm 5pcs
7 Floral Crowning Glory 1 47.90 1
Gallon
8 Floral Cutting Tool Kit 5pcs 12.50 1
9 Ring Light and Tripod Stand 22.00 1
Total 6846.30 9
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5.3 Manufacturing Process/ Inventory Planning
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17 Yakult (65ml, 5pcs/pack) 4 6.25 25.00
18 Soft toy (10pcs/pack) 5 100.00 500.00
Total 2198.50
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5.3.2 Manpower Requirement
POSITION NUMBER OF
WORKERS
President & Sales manager 1
Administrive manager 1
Finance manager 1
Marketing manager 1
Operation manager 1
Total 5
Table 5.4: Table of Manpower
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5.3.4 Capacity Planning
INPUT OUTPUT
MEASURES CAPACITY MEASURES CAPACITY SOLUTION/
OF VALUE OF VALUE BACKUP PLAN
CAPACITY CAPACITY
Labour hours/ Maximum Bouquet per Maximum (4 • Other workers
Available 10 hours/ day big + 6 small work overtime
workers Minimum 2 bouquets per if some
workers day) *5 workers are
workers sick or on leave
= 50 • Hire some
experienced
part-timer
Available raw Minimum Customer per Maximum • Always check
materials 25% left month 40 the stock
customers quantity and jot
per week *4 down the
weeks = 160 remaining
customers every day
• Buy the
material at the
nearest flower
shop or
available store
Floor space in Minimum Revenue per Minimum • Rearrange the
square feet 10ft*8ft foot RM30000 current
sales per placement and
month / remove
(10ft*8ft) = unnecessary
375.00 things
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Available Minimum 1 Delivery Maximum 3 • Lend a vehicle
vehicles car service per trip*9 from friends or
day bouquet per family
trip*1 car members
per person*2 • Call the
cars* = 54 available e-
per day hailing services
to deliver the
flower
Table 5.6: Capacity Plan
In general, input measure of capacity will affect the output measures of capacity. Hence, we have set a maximum or minimum capacity value of
each measure and design the backup plan for each scenario in advance.
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5.3.5 Process flow
27
6.3 Job Scope
POSITION RESPONSIBILITY
28
7.0 Financial plan
7.1 Project Implementation Cost
Assets RM 6846.30
Miscellaneous cost:
Total RM 20844.80
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7.1.1 Fixed Assets / Set-Up Cost/ Pre Operating Cost / Initial Cost (1st monthly)
Total RM 6846.30
Table 7.2: Fixed Assets / Set-Up Cost/ Pre Operating Cost / Initial Cost (1st monthly)
30
7.1.2 Working Capital
Type of expenditure RM RM
31
7.3 Project Implementation Cost & Sources of Fund
32
7.4 Loan Amortization & Depreciation Value
Total Loan : RM 0.00
Interest rate : 7%
Payback Years : 5 years
Year Interest Principal Total Current Balance
Repayment (RM)
1 0.00 0.00 0.00 0.00
2 0.00 0.00 0.00 0.00
3 0.00 0.00 0.00 0.00
4 0.00 0.00 0.00 0.00
5 0.00 0.00 0.00 0.00
TOTAL 0.00 0.00 0.00 0.00
Table 7.8: Loan Amortization & Depreciation Value
7.5 Depreciation
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7.7 Profit and Loss Statement (3 months)
Appendix A
2/3/2022 ONG JIA JUN 20 L No.47, Jalan Bukit Tambun 1x custom COD 250 250
Perdana 2, Taman Bukit bouquet
Tambun Perdana, 76100
Durian Tunggal, Melaka.
5/3/2022 VEENIDA A/P SUBON 22 P Kolej Kediaman Satria 5x small POSTAGE 20 115
Universiti Teknikal Malaysia bouquet
Melaka
76100 Durian Tunggal,
Melaka
Malaysia
12/3/2022 LIM ERN YEE 25 P 773F+32 Taman Bukit 1x custom COD 300 300
Beruang Utama, Malacca, bouquet
Taman Bukit Beruang
Utama, 75450 ﻣﻠﻘﺎ،, Melaka
12/3/2022 CHAN ZHILING 22 P 42, Jalan Seri 7, Taman 1x large COD 100 100
Cheng Baru, 75260 Melaka bouquet
18/3/2022 TINISA A/P MANIMARAN 27 P 44, Jalan Bukit Tambun 2x medium POSTAGE 60 120
Perdana 1, Taman Bukit bouquet
Tambun Perdana, 76100
Durian Tunggal, Melaka.
20/3/2022 LEW HOCK YEW 32 L 759, Jalan Emas 1, Bukit 1x medium COD 60 105
Beruang, 75450 Bukit bouquet
Beruang, Malacca 15
3x small
bouquet
36
20/3/2022 OOI HUI SHAN 24 P No.1 Jalan Bukit Tambun 1x custom COD 150 150
Perdana 8, Taman Bukit bouquet
Tambun Perdana, 76100
Durian Tunggal, Melaka.
26/3/2022 MUHAMAD ZAID AQIL BIN 17 L Kolej Kediaman Jebat 1x large POSTAGE 100 115
WAHEED RAHMAN Universiti Teknikal Malaysia bouquet
Melaka
76100 Durian Tunggal,
Melaka
Malaysia
26/3/2022 LAW LIP YANG 22 L No.67, Jalan Bukit Tambun 3x large POSTAGE 150 450
Perdana 66, Taman Bukit bouquet
Tambun Perdana, 76100
Durian Tunggal, Melaka.
3/4/2022 NOR AINI SA'ADAH 16 P 8, Jalan TU 18, Taman 10x large COD 90 1000
Garuda, 75450 Ayer Keroh, bouquet
Melaka
5/4/2022 KUA CHOON WEN 25 L 3, Jalan Putra 2/8, Bandar 20x small POSTAGE 600 600
Putra, 85000 Segamat, Johor bouquet
6/4/2022 TEE SHU YI 23 P 3, Jalan Bukit Tambun 2x large COD 80 430
Perdana 5, Taman Bukit bouquet 60
Tambun Perdana, 76100 15
Durian Tunggal, Melaka. 3x medium
5x small flower
9/4/2022 MOHAMAD IQMAL MIANJI 26 L - 1x large - 100 100
bouquet
9/4/2022 TIFFANY CHEAH 37 P - 5x medium - 50 280
bouquet 30
1x wrapping
service
15/4/2022 SHAMEERA PARVIN 23 L 883, Jalan Emas 12, Bukit 1x small POSTAGE 20 30
Beruang, 75450 Bukit bouquet
Beruang, Malacca
37
Jaya, Selangor bouquet
21/4/2022 SHARIL BIN PARUMO 47 L Kolej Kediaman Satria 5x custom POSTAGE 700 800
Universiti Teknikal Malaysia bouquet
Melaka
76100 Durian Tunggal,
Melaka
Malaysia
38
Appendix B
COMPANY PRODUCT
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