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entrepreneur assignment for UTEM

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mhdizzat
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HanaBless

PREPARED BY:

NO. MATRIC NO. NAME


1 B032020044 Koo Chun Cheng
2 B032020004 Lai Kah Heng
3 B032020019 Ban Li Xian
4 B032020027 Lim Xin Yee
5 B032110072 Ethan Lew

SUPERVISED BY:
MADAM AZRINA BINTI OTHMAN

1
TABLE OF CONTENTS
Table of Contents...................................................................................................................................... 2
1.0 Executive Summary....................................................................................................................... 4
2.0 Purpose of Business Plan............................................................................................................... 5
3.0 Company Background ................................................................................................................... 6
3.1 Company’s Profile ..................................................................................................................... 6
3.2 Vision and Mission .................................................................................................................... 7
3.3 Value Proposition....................................................................................................................... 7
3.4 Rational Prospection .................................................................................................................. 8
3.4.1 Company Location ............................................................................................................. 8
3.4.2 Facilities.............................................................................................................................. 8
3.4.3 Physical Position ................................................................................................................ 9
3.5 Owners/Worker’s Profile & Qualifications ............................................................................... 9
4.0 Marketing plan............................................................................................................................. 11
4.1 Goods and Services .................................................................................................................. 11
4.2 Target Market........................................................................................................................... 11
4.3 Market Size .............................................................................................................................. 12
4.4 Company Market Segment ...................................................................................................... 12
4.5 Competitors .............................................................................................................................. 13
4.6 Market Share ............................................................................................................................ 13
4.7 Marketing Mix (4Ps) ................................................................................................................ 14
4.8 Market Budget ......................................................................................................................... 17
4.9 Sales Forecasting ..................................................................................................................... 17
5.0 Operation plan ............................................................................................................................. 20
5.1 Based Description .................................................................................................................... 20
5.2 Equipment ................................................................................................................................ 20
5.3 Manufacturing Process/ Inventory Planning............................................................................ 21
5.3.1 Material Planning ............................................................................................................. 21
5.3.2 Manpower Requirement ................................................................................................... 23
5.3.3 Operation Overhead and Operation Budget...................................................................... 23
5.3.4 Capacity Planning ............................................................................................................. 24
2
5.3.5 Process flow...................................................................................................................... 26
5.3.6 Layout plan ....................................................................................................................... 26
6.0 Organization’s aspect .................................................................................................................. 27
6.1 Organization Structure ............................................................................................................. 27
6.2 List of Workers ........................................................................................................................ 27
6.3 Job Scope ................................................................................................................................. 28
7.0 Financial plan .............................................................................................................................. 29
7.1 Project Implementation Cost.................................................................................................... 29
7.1.1 Fixed Assets / Set-Up Cost/ Pre Operating Cost / Initial Cost (1st monthly) .................. 30
7.1.2 Working Capital ............................................................................................................... 31
7.1.3 Project Implementation Cost ............................................................................................ 31
7.2 Capital (Modal perniagaan) ..................................................................................................... 31
7.3 Project Implementation Cost & Sources of Fund .................................................................... 32
7.4 Loan Amortization & Depreciation Value ............................................................................... 33
7.5 Depreciation ............................................................................................................................. 33
7.6 Pro-form Cash Flow Statement................................................................................................ 34
7.7 Profit and Loss Statement (3 months) ...................................................................................... 35
7.8 Balance Sheet Statement (3 months) ....................................................................................... 35
Appendixes ............................................................................................................................................. 36

3
1.0 Executive Summary

Florist shops in Melaka provide a limited amount of bouquet choices. Most floral
services are overpriced, expensive, and only have a small choice of flowers. Therefore,
HanaBless is here to provide a solution to that problem by providing a handful of creative
bouquet choices, not limited to just flowers.

HanaBless is a Melaka-based online flower shop. We have many types of flowers,


preserved, dried and soap based. You can also customize your gift with any add-ons like
chocolates, plushies, and more. Besides flowers, you can also request a customized bouquet
like a money bouquet or candy bouquet. Whether you need a bouquet of flowers, gift baskets,
condolences, grand openings, or any other flower services, book with us.

Our team consists of five members, and every member has their respective role such as
managing sales, marketing, finance, operation, and administration. Customers may contact us
through a variety of channels, including WhatsApp, Facebook, and Instagram.

Our goal is to make people a person’s day with a bundle of beautiful flowers from their
loved ones. We expect to provide our customers with a variety of choices for any occasion just
for you. Every customer is treated as a VIP here. We provide a tip-top friendly service to every
customer, which is our top priority.

4
2.0 Purpose of Business Plan

A formal business plan is very important to show all interested parties which are
investors, partners and employees that they are committed to the business. In order to create a
business plan, we are forced to think through and choose the strategies that is able to propel our
business growth effectively. HanaBless is a partnership enterprise company which is mainly
involving in bouquet and floral business. The main objective of HanaBless is professionally in
designing and customizing the flower boutiques that meet customer’s expectation. Next,
HanaBless is clearly to become the first choice of customer and offer them unique quality
flowers bouquet at affordable price. Customer can customize the flower based on different
themes or celebration such as Mother’s Day, Valentine Day, Teacher’s Day, and convocation
ceremony. Last but not least, the business mode of HanaBless is online flower shop which the
customer can order the flower bouquet at their fingertips through the online platform like
WhatsApp, Facebook, and Instagram.

5
3.0 Company Background
3.1 Company’s Profile

Company’s Name HanaBless

No. 45, Jalan Bukit Tambun Perdana


Company’s Address 1, Taman Bukit Tambun Perdana,
76100 Durian Tunggal, Melaka.

Company’s Email [email protected]

Company’s Phone No. +6019-442 5555

Form of Business Partnership

Type of Business Enterprise

Main Activity Bouquet and Floral

Date of Business Commencement 1/3/2022

Operational Date Weekdays

Initial Capital RM20 000

Table 3.1: Company’s Profile

6
3.2 Vision and Mission

Figure 1.1: Vision and Mission

3.3 Value Proposition

There are 4 categories of customized bouquets which are small, medium, large, and
customize bouquet. The price varies by the number and species of flowers and types of selected
items and excludes the packing service of RM30. For the customer who has low budget can
choose the small bouquet with 1 to 2 flowers with price RM15 to RM30. If the customer who
has normal and standard budget can go for medium bouquet or even larger flower bouquet
from price RM40 to RM80. In order to boost consumer pleasure, customer can customize their
own flower bouquet based on their unique and gorgeous idea with the affordable price starting
from RM100. Finally, a regular offer will be launched in order to attract new clients.

7
3.4 Rational Prospection

3.4.1 Company Location


The company’s location is located at Durian Tunggal, Melaka, Malaysia. This is a very
strategic location for our business location since Durian Tunggal has great place to grow and
easily reached area from the Melaka’s City Centre. It is also near to the UTEM where mass
number of students will be one of the targeted customers.

3.4.2 Facilities
Facilities is one of the important factors affecting the work performance. Having good
facilities also make worker felt comfortable while doing their jobs thus higher the efficiency
and their passion to continue.
We have basic facilities such desktop and laptop to manage order, advertising, and
accounting. Printer to print any important documents, poster or cards to be pin with bouquet.
Besides, the waiting area for customer or client with sofa and tea table. Also, fridge for worker
to store their water or snack.
Then the most important facilities to process our products, which is wrapping area and
storage area. Raw material such as flower, soap and preservative are stored in material rack.
Tool rack stored tools such as gravel set to carve soap flower, box and sponge to hold the
flowers into bouquet before wrapping.

8
3.4.3 Physical Position
People have a lot to celebrate, celebrations as little as anniversaries and as vast as
holiday seasons. During this, people want something elegant, meaningful and last long as their
memory. Flower, which is beatify and its own language or called floriography can be used to
confess feeling such as friendship, family love and romance without a word. However, flowers
do not last long. Instead, only fresh flower, so we distribute them in preserved, dried or even
soap in form of flower.
Generally, the flower bouquet from HanaBless can be ordered and bought through
online platform such as WhatsApp, Facebook, and Instagram. The customer can put their order
and paid first at any time. At the same time, we are having flexible time to plan their next
orders and process orders during peak times. Customer can choose to pick up the flower
boutique themselves or enjoy our same day free shipping services to the area Durian Tunggal
when purchase more than RM250.
Customer can visit us at the physical store where they can see the real displayed flower
bouquet for better choice and idea.

3.5 Owners/Worker’s Profile & Qualifications

No. Name Detail


1 KOO CHUN CHENG DATE OF BIRTH: 29-04-2000
AGE: 22
GENDER: Male
ADDRESS: 130, Jalan Jerai Maju 6, Taman Jerai Maju
PHONE NO: +6019-4425555
MARITAL STATUS: Single
QUALIFICATIONS: Diploma in Information and Communication
Technology
2 LAI KAH HENG DATE OF BIRTH: 11-06-2000
AGE: 22
GENDER: Female
ADDRESS: 3, Jalan Putra 1/8, Bandar Putra, 85000 Segamat, Johor
PHONE NO: +6017720 6178
MARITAL STATUS: Single
QUALIFICATIONS: Diploma in Information and Communication
Technology
9
3 ETHAN LEW DATE OF BIRTH: 16-08-2000
AGE: 21
GENDER: Male
ADDRESS: RM1652, Jalan Rembia Perkasa 17, Taman Rembia
Perkasa
PHONE NO: 017-9809799
MARITAL STATUS: Single
QUALIFICATIONS: Diploma in Information and Communication
Technology
4 LIM XIN YEE DATE OF BIRTH: 19-01-2000
AGE: 22
GENDER: Female
ADDRESS: 20, LORONG SERI KUANTAN 66, 25250, KUANTAN,
PAHANG
PHONE NO: 0169238669
MARITAL STATUS: Single
QUALIFICATIONS: Diploma in Information and Communication
Technology
5 BAN LI XIAN DATE OF BIRTH: 21-10-2000
AGE: 22
GENDER: Female
ADDRESS: No 70, 3/7 Jalan Desa Kasia, 71800 NIlai, Negeri
Sembilan.
PHONE NO: 0179540839
MARITAL STATUS: Single
QUALIFICATIONS: Diploma in Information and Communication
Technology
Table 3.2: Workers’ Profile

10
4.0 Marketing plan
4.1 Goods and Services
As the country is going to an endemic stage, more events and functions have opened
to allow face-to-face meetups. Gifts and bouquets have a rise in demand. However,
online shopping maintains its popularity as people are still taking pre-cautions to
reduce the Covid-19 spread. For our products to be readily affordable yet beautiful
which makes a perfect gift. Table 4.1 shows the pricing of our products and services
provided.

Product/Service Price
Small Bouquet with 1-2 flowers of choice RM15-30
Medium Bouquet with 3-4 flowers of choice RM40-60
Large Bouquet RM80++
Customize bouquet (we order the bouquet materials) RM 100++
Wrapping service RM 30
Table 4.1: Products and their respective pricing offered by Hana Bless Enterprise

4.2 Target Market


We ran promotions in several social media platforms to gather an audience
for our floral products and services. We decided to create an Instagram and
Facebook page for our shop. The platform serves to advertise our products and as an
information platform for our audience to be notified of our shop updates and extra
events such as promotional and occasion-based events. After studying several social
media sites, we chose these platforms because it has the highest engagement rate
from local Malaysians. Millennials in Malaysia frequency use Instagram while
middle-aged citizens survey more on Facebook. We also created a business
WhatsApp account for customers to directly contact us via phone number, whether
via call or messaging. We are also actively checking on Instagram DM and
Facebook Messenger for any customer enquiries. Table 4.2 below shows our
expected target market in our business.

Target/Market Location/Platform
Local residence Melaka
Followers Instagram
Followers Facebook
Table 4.2: Target Market

11
4.3 Market Size
To determine our market size, we analyse our target market and provide an
estimated calculation for one month and one year. Table 4.3 below shows our
market size calculation for this year. Assuming an average person is willing to
spend RM 30 per order.

Location/ Local Estimate Average 2 Market size per Market size per
Platform Population engagement orders per month (RM) year (RM)
individual
per month
Melaka 579,000 0.1% * 579,000 = 579 * RM 60 = 34,740 * 12
579 RM 34,740 = RM 416,880
Instagram 13.8 million 0.01% * 13,800,000 1380 * RM 60 = 82,800 * 12
= 1380 RM 30 * 2 = RM 82,800 = RM 993,600
RM 60
Facebook 27.2 million 0.005% * 1360 * RM 60 163,200 * 12
27,200,000 = 1360 =RM81,600 =RM 979,200
Total (RM) 199,140 2,389,680
Table 4.3: Calculation of Market Size

4.4 Company Market Segment


Market segmentation is the process of categorizing existing and potential customers
into sub-groups of consumers based on some type of shared characteristics. Figure
4.1 below shows the market segmentation made based on previous market size and
target market analysis.

Figure 4.1: Market segmentation

12
4.5 Competitors
In the florist and gifting industry, there are certainly several competitors that do
similar business as us which is also located in Melaka, Table 4.4 below lists several
named businesses:

No. Company Name Address Strengths Weaknesses


1 De Jasmine Florist 1A, Jalan MP 1, Taman Reasonable prices • Cheap materials used
(Melaka Florist) Merdeka Permai, 75350 • Poor service at busy
Melaka, Malaysia Batu hours
Berendam, 75350 Melaka
2 Voe Florist 10, Jalan Melaka Raya 13, • Friendly service • Early closing hours
Taman Melaka Raya, 75000 • Door- to door • Limited choices
Melaka service
3 Rimba Flora, No1, 12, Jalan B B 1, • Experienced Expensive
Melaka Florist Taman Bachang Baru, florists
Studio 75350 Melaka • Friendly service
• Café included in
shop

Table 4.4: List of competitors

In our competitor analysis, we also analyse their shop reviews and determine a
grading scale based on their customer comments. Table 4.5 shows the customer
rating of our competitors.

Competitor Customer Product Product Technical Cleanliness


Awareness Quality Availability Assistance
De Jasmine 4 2 5 2 3
Florist (Melaka
Florist)
Voe Florist 4 3 3 4 4

Rimba Flora, 4 5 4 4 5
Melaka Florist
Studio
Note: 5 = Excellent, 4 = Very Good, 3 = Good, 2 = Average, 1 = Poor
Table 4.5: Customer rating of competitors on key success factors.

4.6 Market Share


Market share is the percentage of an industry's total revenues that it earns during a
given time. It is calculated to give us an indication of Hana Bless’s market
competiveness potential. Our competitor’s market share is calculated in the Table
4.6 below:
13
Competitor’s name Estimated unit Estimated unit
and address market share (%) market share (RM)
De Jasmine Florist 30% * 170990 51297
(Melaka Florist)
Voe Florist 30% * 170990 51297

Rimba Flora, Melaka 40% * 170990 102594


Florist Studio
TOTAL 100% 170990
Table 4.6: Market share before entry of HanaBless Enterprise.

Based on the table above, we see Rimba Flora holds most of the market share right
now, which potentially makes them our biggest competitor.

4.7 Marketing Mix (4Ps)


To further understand our business position in the market, we divide our options
into four elements, which are Product, Price, Place and Promotion. In each element
we will further explain and provide more details of what we offer.

I. Product
Hana Bless Enterprise offers both tangible and intangible services. Our
tangible products are pre-made bouquets with fixed packages and pricings.
While our intangible services would be wrapping and crafting bouquet
service with the items provided by the buyer. Tables 4.7, 4.8 and 4.9 further
describes the list of our products, our strategy in its development and
comparison to our competitors.

Product/Service Product/Service Market


Strengths Opportunities
Small Bouquet with 1-2 Small and suitable as a Any
flowers of choice small token of appreciation
to a person
Medium Bouquet with 3-4 Suitable for a special Couples
flowers of choice occasion whether is Friends
romantic or a celebration for Family
a person
Large Bouquet Suitable for bigger events Corporation
like corporate events, launch Company
events or a company
celebration

14
Customize bouquet The buyer can customize the Any
bouquet and incorporate any
additional items inside,
within a budget limit set by
buyer.
Table 4.7 List of Products offered.

Product/Service Product Description


Product The flowers are soap based and the bouquets are beautifully
Design handcrafted based on the latest trends in the florist market.
Brand Our brand is our shop name Hana Bless in Amsterdam One
font and surrounded by light pink Sakura flowers. We
choose that font as it resembles elegance and beauty of
nature.
Quality We always perform quality checks in our materials and its
final product before delivering to our buyer.
Packaging We have our customers self-pick up or do a door-to-door
delivery
Durability Soap based flowers do no wilt hence our bouquets are
designed to last for a long period of time. Buyers can also
reuse the bouquets as a home decoration in vases.
Table 4.8: Strategies of Product Development Aspects.

Product/Service Differences from Competitors


Small Bouquet with 1-2 More variety of choices
flowers of choice Flowers used are durable
Affordable
Medium Bouquet with 3-4 More variety of choices
flowers of choice Flowers used are durable
Affordable
Suitable for special occasions
Large Bouquet More variety of choices
Flowers used are durable
Affordable
Suitable for company events
Customize bouquet Buyers allow to decide their gift
Allows creativity from buyers
Table 4.9: Differences in strategy aspects of the competitive products.

15
II. Price
Our pricing strategy is based on cost-based pricing. We evaluate our product
based on the material and workforce cost. Table 5.0 shows the List of prices
of products we offer to the market.

Product/Service Price
Small Bouquet with 1-2 flowers of choice RM15-30
Medium Bouquet with 3-4 flowers of choice RM40-60
Large Bouquet RM80++
Customize bouquet (we order the bouquet materials) RM 100++
Wrapping service RM 30
Table 4.10: List of prices of products to the market.

III. Place
Our shop location is home based and we rely solely on online marketing to
promote our business. We locate strategically near Universiti Teknikal
Malaysia Melaka, which can appeal buyers from the students and staff from
there. Buyers have the option to pick up their orders or we offered a delivery
to doorstep service if customers are in Melaka with a small delivery fee. Our
materials are provided by a local supplier nearby which delivers to our shop.

IV. Promotion
We have come up with several ways to promote our business. Below shows
a list of promotional strategies we conducted to help start up our business.
1. Social media advertising
2. Word of mouth
3. Sales

We have also established long-term promotional offers and discounts for an


increased appeal for our buyers such as:
• Free shipping applied with purchase of RM200

• PWP (Purchase with Purchase)- Spend at least RM90 to get a 10% discount on
the second item capped at RM10
• GWP (Gift with Purchase)- Spend at least RM150 to get one mini flower
bouquet

16
4.8 Market Budget
Our market budget is listed based on per product we sell. This outlines all the
money our business intends to spend on marketing-related projects for the year. Table 5.1
shows Hana Bless monthly market budget.

Single Time
Item Monthly Expenses Total (RM)
Expenses
Promotion - 200 200
Transportation 5 300 300
Postage 15 450 450
Total 20 950 950
Table 4.11: Market Budget

4.9 Sales Forecasting


We have prepared a sales forecast for our business from the current year 2022 up to
three (3) years to 2024. Table 5.1 shows a sales forecast for our products in the next
three years.

Product/ Service Year Total (RM)


2022 2023 2024
Average purchase of RM 180 * RM 180 * RM 180 *
small, medium and large 500 600 750 333,000
bouquet = 90,000 = 108,000 = 135,000
Customize bouquet RM 400 * RM 400 * RM 400 *
500 600 750 740,000
= 200,000 = 240,000 = 300,000
Wrapping service RM 90 * 500 RM 90 * RM 90 *
= 45,000 600 750 333,000
= 54,000 = 67,500
Total (RM) 335,000 402,000 502,500 1,239,500
Table 4.12: Sales Forecast.

Total working days per month: 30


Total close sales per day: RM450

17
Number of Sales per month (RM)
bouquets
Day
per month Minimum Maximum
(pieces)
Weekdays 200 10000 13000
Table 4.13: Estimated monthly sales for Small, Medium and Large bouquet.

Total working days per month: 30


Total close sales per day: RM200

Number of Sales per month (RM)


Customize
Day
bouquet per Minimum Maximum
month
(pieces)
Weekdays 60 8000 11000
Table 4.14: estimated monthly sale for Customize bouquet.

Total working days per month: 30


Total close sales per day: RM250

Number of Sales per month (RM)


Wrapping
Day
services per Minimum Maximum
month
(pieces)
Weekdays 150 4500 7000
Table 4.15: Estimated monthly sale for Wrapping services

18
Monthly Sales (RM)
March 12530
April 10520
May 11250
Total 34300
Table 4.16: Estimated sales for 3 months (Small, Medium and Large bouquet)

Monthly Sales (RM)


March 8470
April 9520
May 10260
Total 28250
Table 4.17: Estimated sales for 3 months (Customized bouquet)

Monthly Sales (RM)


March 6050
April 4950
May 5820
Total 16820

Table 4.18: estimated sales for 3 months (Wrapping services)

19
5.0 Operation plan
5.1 Based Description
Upholding the vision of becoming customers’ first thought when they want to
purchase bouquets and the mission of satisfying everyone with unique quality flower
bouquets at a fair price, we aim to design flower boutiques that meet every customer’s
expectation.
At the beginning, we just offered standard and bespoke flower bouquet services.
However, we were able to extend our business after promoting it on various social media
sites during the next month. We have several orders and comments from our valued clients.
For example, some customers recommend that we include more unique customisable items
such as instant noodles or healthy beverages in the selection list, because it will be more
valuable, especially for foodie friends.
After discussing it among our team members, we decided to purchase some Korean
ramen and Yakult drinks to design the bouquet. As a result, our overall sales for that month
climbed by nearly 35%. We were able to outperform the sales target thanks to our customer’s
excellent recommendations; they definitely play a vital role in the growth of our organisation.
For the next few months, we expect the sales will increase steadily.

5.2 Equipment
NO ITEM PRICE (RM) Quantity
1 Computer and Website Cost 4160.00 1
2 Epson L3110 All-In-One Ink 459.00 1
Tank Printer
3 Panasonic 1645.00 1
Humidifying nano™
Air Purifier PSN-
FVXK70A
4 Panasonic Mini Fridge 45L 413.00 1
PMF-661
5 Nano Spray Gun K5 with 5L 55.00 1
Disinfectant
6 Felton Square Flowerpot 2511 31.90 1
17cm 5pcs
7 Floral Crowning Glory 1 47.90 1
Gallon
8 Floral Cutting Tool Kit 5pcs 12.50 1
9 Ring Light and Tripod Stand 22.00 1
Total 6846.30 9

Table 5.1: Equipment Cost

20
5.3 Manufacturing Process/ Inventory Planning

5.3.1 Material Planning


NO RAW MATERIAL QUANTITY PRICE TOTAL
PER UNIT PRICE
(RM) (RM)
1 Floral wire (35cm, 25pcs/set) 10 1.50 15.00
2 Floral tape (28m*1.2cm, 5pcs/set) 10 9.50 95.00
3 Floral foam (23cm*11cm*7.7, 10 28.00 280.00
25pcs/carton)
4 Floral ribbon (19m*4cm) 15 1.50 22.50
5 Floral glitter powder (5pcs/set) 5 2.00 10.00
6 Greeting card (9cm*12.5cm, 30pcs/set) 10 4.50 45.00
7 Card holder (31.5cm, 30pcs/set) 10 6.00 60.00
8 Wrapping paper (60cm*60cm, 25pcs/set) 6 6.00 36.00
9 Adhesive (25ml) 5 7.00 35.00
10 Dried floral bulk (120g, 65cm) 10 25.00 250.00
11 Soap flower (5cm*5.5cm, 50pcs/set) 10 35.00 350.00
12 Gift box (17cm*13cm*18cm, 15pcs/set) 5 40.00 200.00
13 Decoration sticker (100pcs/set) 4 2.50 10.00
14 LED light (2m, 3 modes) 40 1.50 60.00
15 Korean ramen (40psc/box) 1 135.00 135.00
16 Snack (100pcs/pack) 2 35.00 70.00

21
17 Yakult (65ml, 5pcs/pack) 4 6.25 25.00
18 Soft toy (10pcs/pack) 5 100.00 500.00
Total 2198.50

Table 5.2: Raw Material Cost of 1st Month

MONTH TOTAL MATERIAL COST (RM


March 2198.50
April 1680.50
May 1874.00
Total 5753.00

Table 5.3: Raw Material Cost of 3 Months

22
5.3.2 Manpower Requirement

POSITION NUMBER OF
WORKERS
President & Sales manager 1
Administrive manager 1
Finance manager 1
Marketing manager 1
Operation manager 1
Total 5
Table 5.4: Table of Manpower

5.3.3 Operation Overhead and Operation Budget


Items Fixed Assets (RM) Monthly expenses (RM) Other expenses (RM)
Rent 1500
Office equipment costs 6846.30
Raw material 300
Employees’salary 11300
Telephone and Wi-Fi 200
Electricity bill 500
Water bill 150
Vehicles expenses 300
Business license and registration - - -
Total 6846.30 27750.00

Table 5.5: Table of Operation Head and Operation Budget

23
5.3.4 Capacity Planning
INPUT OUTPUT
MEASURES CAPACITY MEASURES CAPACITY SOLUTION/
OF VALUE OF VALUE BACKUP PLAN
CAPACITY CAPACITY
Labour hours/ Maximum Bouquet per Maximum (4 • Other workers
Available 10 hours/ day big + 6 small work overtime
workers Minimum 2 bouquets per if some
workers day) *5 workers are
workers sick or on leave
= 50 • Hire some
experienced
part-timer
Available raw Minimum Customer per Maximum • Always check
materials 25% left month 40 the stock
customers quantity and jot
per week *4 down the
weeks = 160 remaining
customers every day
• Buy the
material at the
nearest flower
shop or
available store
Floor space in Minimum Revenue per Minimum • Rearrange the
square feet 10ft*8ft foot RM30000 current
sales per placement and
month / remove
(10ft*8ft) = unnecessary
375.00 things

24
Available Minimum 1 Delivery Maximum 3 • Lend a vehicle
vehicles car service per trip*9 from friends or
day bouquet per family
trip*1 car members
per person*2 • Call the
cars* = 54 available e-
per day hailing services
to deliver the
flower
Table 5.6: Capacity Plan

In general, input measure of capacity will affect the output measures of capacity. Hence, we have set a maximum or minimum capacity value of
each measure and design the backup plan for each scenario in advance.

25
5.3.5 Process flow

Figure 5.1: Process Flow

5.3.6 Layout plan

Figure 5.2: Layout Plan


26
6.0 Organization’s aspect
6.1 Organization Structure

Figure 6.1: Organizational Chart

6.2 List of Workers


NO. POSITION NO. MONTHLY SALARY EPF (13%) TOTAL
(RM) (RM) (RM)

1 President & Sales 1 2500 325.00 2825.00


manager
2 Marketing manager 1 2250 254.50 2542.50
3 Operation manager 1 2000 260.00 2260.00
4 Financial manager 1 1750 227.50 1977.50
5 Administrative manager 1 1500 195.00 1695.00
TOTAL 5 10000 1300.00 11300.00
Table 6.1: Workers List

27
6.3 Job Scope
POSITION RESPONSIBILITY

Role as the company's spokesperson.


Identify new business prospects and keep track of
President & Sales financial transactions.
manager Promote products to the marketplace, cultivate brand
recognition, and broaden the company’s network.
Assure that the legal and regulatory paperwork are
filed and also laws and regulations are obeyed.
Ascertain that capital disbursed on marketing
initiatives induces a positive return for the company.
Pinpoint the marketing strategies to attract more
prospective consumers target market, market size,
Marketing manager market segment, and competitors.
Convey the overall market share and marketing mix
in the following 4P aspects: product, pricing, place,
promotion, and sales forecasting.
Manage the advertising and placement of the
company's products.
List operation plan, equipment, and flow of activity.
Operation manager
Identify the projects and resource requirements, as
well as quality control criteria.
Responsible for technical management, monitoring,
and control of industrial production processes.
Financial manager Manage the company's finance and assets.

Prepare budgets, accounts, reports, and financial


statements.
Determine the project implementation cost: credible
sources of initial financing capital, loan
amortization, and depreciation value.
Predict projected cash flow statements, income
statements, and balance sheet statements.
Administrative manager Ensure the workflow runs smoothly.

In charge of documentation such as email, letters,


and inquiries.
Improve agreements, protocols, and executive
systems.
Responsible for planning and organizing meetings
and events.
Plan a list of workers with respective job scope and
administration plan budget.
Table 6.2 Job Scope

28
7.0 Financial plan
7.1 Project Implementation Cost

Assets RM 6846.30

Working capital for one month (salary) RM 11300 + (raw material) RM


2198.50 = RM 13498.50

Miscellaneous cost:

Registration cost RM 100

Banner and pamphlet (one-time) RM 400

Total RM 20844.80

Table 7.1: Project Implementation cost

29
7.1.1 Fixed Assets / Set-Up Cost/ Pre Operating Cost / Initial Cost (1st monthly)

NO ITEM PRICE (RM) FINANCIAL TYPE


1 Computer and Website Cost 4,160.00 OWN

2 Epson L3110 All-In-One Ink 1645.00 OWN


Tank Printer

3 Panasonic 413.00 Fixed Asset


Humidifying nano™
Air Purifier PSN-
FVXK70A

4 Panasonic Mini Fridge 45L 55.00 Fixed Asset


PMF-661

5 Nano Spray Gun K5 with 5L 31.90 Fixed Asset


Disinfectant

6 Felton Square Flowerpot 2511 47.90 Fixed Asset


17cm 5pcs

7 Floral Crowning Glory 1 12.50 Fixed Asset


Gallon

8 Floral Cutting Tool Kit 5pcs 22.00 Fixed Asset

Total RM 6846.30

Table 7.2: Fixed Assets / Set-Up Cost/ Pre Operating Cost / Initial Cost (1st monthly)

Total 1st month cost:

Assets/ Initial cost : RM 6846.30


Bank Loan : RM 0.00
RM 6846.30

30
7.1.2 Working Capital

Type of expenditure RM RM

Computer and Website Cost 4,160.00 4,160.00

Epson L3110 All-In-One Ink 1,645.00 1,645.00


Tank Printer
Total RM 5805.00

Table 7.3: Working Capital

7.1.3 Project Implementation Cost


1 Fixed Assets and Initial Cost RM 1041.30
2 Working Capital RM 5805.00
Total RM 6846.30
3 Unexpected Expenditure/ Contigency (%) RM 500.00
Grand Total RM 7346.00

Table 7.4: Project Implementation Cost

7.2 Capital (Modal perniagaan)

I. Owner/Board of Director Capital : RM 20,000.00


II. Bank Loan : RM 0.00
Total Starting Capital : RM 20,000.00

31
7.3 Project Implementation Cost & Sources of Fund

Project Implementation Cost Sources of fund


RM Loan (RM) Own money (RM)
Asset 6846.30 0 6846.30
(equipment)
Working 16148.50 0 16148.50
capital for one
month
Register and 500 0 500
one-time
promotion cost
Total 23464.80 0 23464.80
Table 7.5: Project Implementation Cost & Sources of Fund (March)

Project Implementation Cost Sources of fund


RM Loan (RM) Own money (RM)
Asset 6846.30 0 6846.30
(equipment)
Working 14253.00 0 14253.00
capital for one
month
Register and 0 0 0
one-time
promotion cost
Total 21099.30 0 21099.30
Table 7.6: Project Implementation Cost & Sources of Fund (April)

Project Implementation Cost Sources of fund


RM Loan (RM) Own money (RM)
Asset 6846.30 0 6846.30
(equipment)
Working 15782.50 0 15782.50
capital for one
month
Register and 0 0 0
one-time
promotion cost
Total 22628.80 0 22628.80
Table 7.7: Project Implementation Cost & Sources of Fund (May)

32
7.4 Loan Amortization & Depreciation Value
Total Loan : RM 0.00
Interest rate : 7%
Payback Years : 5 years
Year Interest Principal Total Current Balance
Repayment (RM)
1 0.00 0.00 0.00 0.00
2 0.00 0.00 0.00 0.00
3 0.00 0.00 0.00 0.00
4 0.00 0.00 0.00 0.00
5 0.00 0.00 0.00 0.00
TOTAL 0.00 0.00 0.00 0.00
Table 7.8: Loan Amortization & Depreciation Value

Annual interest= * RM 0.00


Annual principal = RM 0.00
Total annual repayment (for year) RM 0.00
Total monthly repayment (for year) = RM 0.00

7.5 Depreciation

Asset Name : All assets


Purchase Cost : RM 1041.30
Lifespan : 10 years
Year Annual Depreciation Accumulated Book Value
Depreciation
0 0.00 0.00 1041.30
1 104.13 104.13 937.17
2 104.13 208.26 833.04
3 104.13 312.39 728.91
4 104.13 416.52 624.78
5 104.13 520.65 520.65
6 104.13 624.78 416.52
7 104.13 728.91 312.39
8 104.13 833.04 208.26
9 104.13 937.17 104.13
10 104.13 1041.30 0.00
Table 7.9: Depreciation

Annual Depreciation = RM1041.30 * 10%


= RM104.13
Monthly Depreciation = RM104.13 / 12
= RM 313.33
33
7.6 Pro-form Cash Flow Statement

Cash flow projection February March April May Total


Cash inflow
Balance carry over - 17545.62 25029.2 35304.45
Capital 20000.00 - - - 20000.00
Loan 0.00 - -- - 0.00
Sale 19541.67 22333.33 25125.00 27916.67 94916.67
Total cash inflow 39541.67 39878.95 50154.20 62921.12 114916.67
Cash outflow
Assets (equipment) 6846.30 - - - 6846.30
Registration and 500.00 200.00 200.00 200.00 1100.00
promotion
Raw material 2198.50 2198.50 2198.50 2198.50 8794.00
Salary 11300.00 11300.00 11300.00 11300.00 45200.00
Interest payment for 0.00 0.00 0.00 0.00 0.00
loan
Loan payment 0.00 0.00 0.00 0.00 0.00
Postage 450.00 450.00 450.00 450.00 1800.00
Electric and water bill 701.25 701.25 701.25 701.25 2805.00
Total outfllow 21996.05 14849.75 14849.75 14849.75 66545.3
Cash balance 17545.62 25029.2 35304.45 48071.37 48071.37

Table 7.10: Pro-form Cash Flow Statement

34
7.7 Profit and Loss Statement (3 months)

Profit and Loss Statement


Sale 94916.67
Cost of Raw materials 8794.00
Gross profit 86122.67
Expenses
Salary 45200.00
Transportation 1200.00
Promotion 1100.00
Asset depreciation 34.72
Electric and Water bill 2805.00
Postage 1800.00
Net Profit 33982.95
Table 7.11: Profit and Loss Statement (3 months)

7.8 Balance Sheet Statement (3 months)

Balance sheet asset RM


Cash 52976.37
Asset 1006.58
Total Asset 53982.95
Liability 0.00
Capital paid 20000.00
Accumulated Profit 33982.95
Liability + Equity 53982.95

Table 7.12: Balance Sheet Statement (3 months)


35
Appendixes

Appendix A

COMPANY CASH FLOW STATEMENT

Date Name Age Gender Area Order COD/POSTAGE Price(RM) Total(RM)

2/3/2022 ONG JIA JUN 20 L No.47, Jalan Bukit Tambun 1x custom COD 250 250
Perdana 2, Taman Bukit bouquet
Tambun Perdana, 76100
Durian Tunggal, Melaka.

5/3/2022 VEENIDA A/P SUBON 22 P Kolej Kediaman Satria 5x small POSTAGE 20 115
Universiti Teknikal Malaysia bouquet
Melaka
76100 Durian Tunggal,
Melaka
Malaysia

12/3/2022 LIM ERN YEE 25 P 773F+32 Taman Bukit 1x custom COD 300 300
Beruang Utama, Malacca, bouquet
Taman Bukit Beruang
Utama, 75450 ‫ﻣﻠﻘﺎ‬،, Melaka

12/3/2022 CHAN ZHILING 22 P 42, Jalan Seri 7, Taman 1x large COD 100 100
Cheng Baru, 75260 Melaka bouquet

18/3/2022 TINISA A/P MANIMARAN 27 P 44, Jalan Bukit Tambun 2x medium POSTAGE 60 120
Perdana 1, Taman Bukit bouquet
Tambun Perdana, 76100
Durian Tunggal, Melaka.

20/3/2022 LEW HOCK YEW 32 L 759, Jalan Emas 1, Bukit 1x medium COD 60 105
Beruang, 75450 Bukit bouquet
Beruang, Malacca 15
3x small
bouquet

36
20/3/2022 OOI HUI SHAN 24 P No.1 Jalan Bukit Tambun 1x custom COD 150 150
Perdana 8, Taman Bukit bouquet
Tambun Perdana, 76100
Durian Tunggal, Melaka.

25/3/2022 NURHAZIFA BINTI AHMAD 22 P - 3x wrapping - 30 90


SALLEH service

26/3/2022 MUHAMAD ZAID AQIL BIN 17 L Kolej Kediaman Jebat 1x large POSTAGE 100 115
WAHEED RAHMAN Universiti Teknikal Malaysia bouquet
Melaka
76100 Durian Tunggal,
Melaka
Malaysia

26/3/2022 LAW LIP YANG 22 L No.67, Jalan Bukit Tambun 3x large POSTAGE 150 450
Perdana 66, Taman Bukit bouquet
Tambun Perdana, 76100
Durian Tunggal, Melaka.

3/4/2022 NOR AINI SA'ADAH 16 P 8, Jalan TU 18, Taman 10x large COD 90 1000
Garuda, 75450 Ayer Keroh, bouquet
Melaka
5/4/2022 KUA CHOON WEN 25 L 3, Jalan Putra 2/8, Bandar 20x small POSTAGE 600 600
Putra, 85000 Segamat, Johor bouquet
6/4/2022 TEE SHU YI 23 P 3, Jalan Bukit Tambun 2x large COD 80 430
Perdana 5, Taman Bukit bouquet 60
Tambun Perdana, 76100 15
Durian Tunggal, Melaka. 3x medium
5x small flower
9/4/2022 MOHAMAD IQMAL MIANJI 26 L - 1x large - 100 100
bouquet
9/4/2022 TIFFANY CHEAH 37 P - 5x medium - 50 280
bouquet 30
1x wrapping
service
15/4/2022 SHAMEERA PARVIN 23 L 883, Jalan Emas 12, Bukit 1x small POSTAGE 20 30
Beruang, 75450 Bukit bouquet
Beruang, Malacca

17/4/2022 BAN LI SHYUEN 30 P - 15x wrapping - 450 450


service
20/4/2022 LIANA BALQIS BINTI 22 P 7, USJ 17/9g, Subang Jaya, 2x large COD 80 180
AQHMED JAKIL Selangor bouquet
20/4/2022 ALFED LEE KOK LEONG 18 L 233, USJ 23/1g, Subang 1x medium COD 60 65

37
Jaya, Selangor bouquet
21/4/2022 SHARIL BIN PARUMO 47 L Kolej Kediaman Satria 5x custom POSTAGE 700 800
Universiti Teknikal Malaysia bouquet
Melaka
76100 Durian Tunggal,
Melaka
Malaysia

25/4/2022 ZARIAH SYAHIDAH BINTI 30 P - 50x small - 15 750


ROSMAN bouquet
26/4/2022 SHARVEEN A/L KUMAR 21 L - 10x small - 20 350
bouqet 30
5x wrapping
service
27/4/2022 OWEN LIM 29 L Persiaran Kewajipan, USJ 1, 2x large POSTAGE 80 180
47600 Subang Jaya, Selangor bouquet
30/4/2022 ALYCIA LEE MIN YEE 21 P A3, Jalan Minari 18, Bandar 2x custom COD 100 230
Utama, 71800 Nilai, Negeri bouquet
Sembilan
4/5/2022 CAI XU KUN 27 L 68, Jalan TU 18, 75450 Ayer 2x medium COD 60 70
Keroh, Melaka bouquet

12/5/2022 BABYMONSTER ANQI 24 P - 5x small - 30 150


bouquet
16/5/2022 NOOR SYUHADAH BINTI 20 P Kolej Kediaman Satria 3x large POSTAGE 80 285
NORMAN Universiti Teknikal Malaysia bouquet
Melaka
76100 Durian Tunggal,
Melaka
Malaysia

23/5/2022 LUO YI ZHOU 22 L - 3x custom - 110 330


bouquet
27/5/2022 ALVIN BRANDLEY NONIS 19 L 419, Jalan Emas 6, Bukit 4x small COD 20 85
Beruang, 75450 Bukit bouquet
Beruang, Malacca

27/5/2022 AN YUJIN 3 P Kolej Kediaman Satria 100x small COD 15 1520


4 Universiti Teknikal Malaysia bouquet
Melaka
76100 Durian Tunggal,
Melaka
Malaysia

38
Appendix B

COMPANY PRODUCT

39

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