BRM Notes Business
BRM Notes Business
Chobtey. L42 CP
8e8ham-Ch: 44) 20 1
Sa3nm(Queshmov) op Prmjet 301
-
mline cookieg
kn8akuk
8ming yow cmpeh
RoBu u| Roking ne8
mk Poenna
emanel Fovecat
o s Fos eag
m Polenhal (ne) =
Aup r Porckased x Pnce
x No. buyora
hdua imneclKFLL)
MP mkt hme .
Becmdoyoa
xtemal dala
Snkemo
Nn
CRm
otda
nrdicatec qouwt
laTehu8a8 &eruices
Cm uea
Medra
Kabsya Toad India imitol
nanqgem ant deu nm)
nbhne Kevearth)
Mp
MR
ARk uha deunom mkes u h t ihicant at wde
ank urhatu byink
a prodat
Congum &Y
Sn mah
Sunm
mp + mK thukr Ne )
RentuR vR FoRharn
auwse
a lobugl3aviy euce
8nld uueBlat
MO Culd be
Yenkaleúce.
Wnud Cm Runw
Su th 8envice
Slyurhwreud UnBlTwhred
Perscma Di8quinl| covest
Aduankafes obkevvahon
inkentecd beh ayoe
th e l bekeutoux not he
Cro&3
Beth m a Semgihdana deda is Cltred malhpt bimt5. Comunr Bohialh
Rasvy eury Marky
olut ed a
SnaTm abie
NCu
tHous to pra a bMud?
Mo dels
9ndiset *ni
Gobrs-haanges
Chma Medtls C cpm) ( Conjrint Analy*5)
0iscreke
Modt
Vau senpo nte eni hur
mly y guoSh oms ane ash
he gm ho Cheus fo ulN o
a t uct v cloes a pmdut
to to Gs bapun ?
does tons ocut hu
auft m
but hot 9ut uuef , On
+o0/23 (Semans)
Serves 0S a
n'cu
Macd s e d at ß-3tafe
7 Va leatendoap nu
CoVaue t+ Cambchm
based prain
nuay
CUmulohvU >eqmeg?
dm tho eshom obs
uilt a8 a pevenkpe
eondont
Chuo
wes foo dusp ea
w e uil
(vksehn
Ri Sudhu Trock ey
nkemalrlemab Valiolety Validahom
inmuramu ws
9n hu's
Kaue anvd
ttu
snokig ghrtpod beicuke of
Smaking
mabng Ceakahgn Progam
Ces8ah'
2hsomal validaN omn)
p rogia C(Acaurc o t e uut)
e8ult
lenxaligahim o tho
extRmal Validih
danuraligab ey
dehign
R 0, X02 u Rard amig ahm
C R O3 s
Benm-2.(1slo2/23)
Beleuhon no
MatuRohi q
Exraneus Cmouwdeng Variables
Can Ca
temal Vuich
auhvall
achally b qed to ohY 8ehioyg .
Snteu&g becau gl Sa
d'unalt
R 0 X O2
CG 03
malthinp 4
OVeCme vauielly hu exp
9tauncdomuz aAm Nads to
zhould 6e mathed.
A tR bakground Va uiaes
Mokthn
Mabthing
mannquin,
( Alv 8y mannequnß4 huo stme exupt
whkn tocahon, z e tohah ek t mabhuhf )
test
RRod emvze
C R and
dm'+ dusunsu pseha
dxatk dive to uxhams.
pivay exp, hot teluing t¬w ¥r.
debwang
isdaimaY a l l
C h IS: veshmaiye De ign
Demm
th Knghy qus h
on3
cm/lux
tkuw oA Cam ask
a)9 P
Yes /No
Crten
nelsidua Queshg
nere&3a
uayg ug h o
uh qU
wra
Toy4 last atal, dm'+ask
ausahu
ehe mt
A n
uash one)
Ruh queshon&
bavs uhd ush Om cuund
9dauhl
&hs)
a
cceRones
R nwalungn to n uey
a) CRunga thnk abot . Tefndea
quosherv ( Fot Mav 4 Wmun
8fuchre
choon wa
9uShn8
een
Sm all &cal
see8hy Fxhng Ov
beshan 8( 21l02/23)
ushomnaurOa
Overome
Can thu 9sorm clent uemembex
+elbscpiny
L Rduce thei ti uspndaodft (qive a chuck ut)
L 3 ankt hve Snkoamahorv CPrwcdr
CatgoviesTezban)(g inumu, de)
CAoong ueRh o &tuiure
(vicheoMinj 9esh0m
OC6haufro 3e Ydinau Td
Ugug ""unamhiguou" md Trndians shnld
Aund aaun qughans (8. doyow think
buymaClwu produt, camunin egn 3dldhes
Genura
rhni
debra, test om Lott L behlu
SPSS
Enhinical Analyng fvanaer Bvand Aagaly
1) Brone oyaly h hwed hast8sJatio Commutmet)
Ps, oyel 9
PS(Pescauved Saruic Guod
Bcaling 4MaRunem eu
Scuim 8 Otn exeh n9n
8 ceulaos Maw em 2v
ONominal
on 9 hjad.
irdicateates a ahve 9ih
an
Otihal
ordey t descrnph'om
8esnm 2(23/o2/23)
addig hase it Rhld be s calu olu co f he
Tyans/om 4 daka
added (SP)
in
SPSS S 9 ha ay huhn value kinlykeaue t
msniy Val
Slwk h uith 94 or 8mthrg
Frequanti ts
ArpaDasenhve Sharhshcs9
Camb one means m-8amh T-te0
s EU,not anunc
Kune's us Uomapana P= 0 05
P0:0s gV
(V, &qual ibn'aa)
a&unbquul
Voiahus ane ho e u a
o6elakshorm Atalyans
nva Analy nbRefamon Andy&n3
lebendst nre)
Jheve 18a dahned
okes roalh-ColunLon ed
h e Tepame o Canamer und be hmud an crm fas-t
P
Sahon l (os/*3/21)
SsS
To analye u afch s selaskvs oyalty pogxarnm
Prlam
Quskms loyally
6 ) (bahavn aly
) (ahdielih)
a% wa
Hohi+&, Couwan, kouk o chaice oha daukri
drechicm
Coelahan baniul discvihes
Scuten ?4 Shous dhyetin da
Coolahm. ( Voy 3v
hen Bmg
Rhetpe
auh fo Peargerm Cogcha fet).
thue t Ahas Anar Tlahènkhp}
Regre8n ah h H M
How uel S van'us a is abu to pdiit-A
tRen uinth U'omak is best preeltby 8 a brelikn, i?
Regderm
ti2ra c i l Rigvano erdur deuodel y t h e deuonthas)
Ctiin
Chk
Co-3)
N Svay Co Ydonom, Moa Summe
SA Ca Fau we w sdy'u+ad
uore.
aan 8 c r 2 mr
wr chuuk otAerenw
8o
aumm)
Me vonun t welw
#Senan 1204l03/23)
o clutkenn On
nky-uu4kY
ol nte
are tyy
Jh Anp0A Roptrabe mkhiry
eau
mainv
O8tant cuslera
8ary)
9m'.
ey uull depend
Numb& o
Ci Vonahon nywihia)