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BRM Notes Business

The document discusses various market research methods and techniques including observation, surveys, focus groups, and experimental design. It addresses challenges in market research such as determining appropriate sample sizes and collecting unbiased external data. A variety of statistical analysis techniques are also mentioned like discrete choice modeling, conjoint analysis, and cross tabulation for analyzing market research data.

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Sahil Chaudhary
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© © All Rights Reserved
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0% found this document useful (0 votes)
69 views19 pages

BRM Notes Business

The document discusses various market research methods and techniques including observation, surveys, focus groups, and experimental design. It addresses challenges in market research such as determining appropriate sample sizes and collecting unbiased external data. A variety of statistical analysis techniques are also mentioned like discrete choice modeling, conjoint analysis, and cross tabulation for analyzing market research data.

Uploaded by

Sahil Chaudhary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Ten-2

Bu9hneRa Regeath methods

Chobtey. L42 CP
8e8ham-Ch: 44) 20 1
Sa3nm(Queshmov) op Prmjet 301
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n- Math Sxam- 404


Jc Mavh- Tnat Roprt
Ja
Toe analiz ohom- 18

x-2 uhat kapen &


(de Rngn a iterueuu pvtoco Lnhan tanew /eiy).
pink coSTrad tR are co8iar ?

A 1CL Athihc 9nevess, nions kitess&

Caett Sn4mah on Scapnig cuyanmev


ntenal eenrd8

mline cookieg

(RuSPounau) RFm CRecen44 Fsequeny 4mmuk@ah m)

Cxe mk 9ntliganbysB em8


9 i t tbudervs Snkemecuaieg
Saus Foste
y&to94 ope r8

kn8akuk
8ming yow cmpeh
RoBu u| Roking ne8

hve Agenuie2 (Nulion, Tam Kanr)


LCout Aoda
Morkhet Reseurch

mk Poenna
emanel Fovecat

o s Fos eag

m Polenhal (ne) =
Aup r Porckased x Pnce
x No. buyora

'senkal M (ma Pokemd)


Auor lakl matCJemand Forecort)
(O Target mkj Suus Fredg)

hdua imneclKFLL)

urft is t Mauiagement8 dilemma 2


deunm2

uhut mk xekeorch hm ukar in ma 8 Tequyed

MP mkt hme .

MP2 nCa y dales erh ate?


MR Atribtes

Seihon 2, ABleil 20 23)

Becmdoyoa
xtemal dala
Snkemo

Nn
CRm
otda
nrdicatec qouwt
laTehu8a8 &eruices
Cm uea

Medra
Kabsya Toad India imitol
nanqgem ant deu nm)
nbhne Kevearth)
Mp
MR
ARk uha deunom mkes u h t ihicant at wde
ank urhatu byink
a prodat
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Achm- Ovientect o Undaubying C aueB


Foua

Sn mah

uanh haku Ahm&

ek- doun h munagemut dilemmou


Lvkmaon
RP na uay that dur
MD Shmad be brokn unto
oy u a
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RentuR vR FoRharn
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a lobugl3aviy euce
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Wnud Cm Runw

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appoornote mkt sepmerts


MA comdhe:
matutyahye

bordu hpea: (ruhy Fmm), Canaal, Kas wi) the ))


h
uuuint to enk
vch Comumug MAd

Ghe ku hud o Comeany 8 Y


wion produ
branolud clothus, iu Sot
btoneld anbom ded clofus
e hnud 6rad
9branels
n M du
X
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b8eYvah an mocte o
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Perscma Di8quinl| covest

Meuhanwtal rell8guiruel| overt


Audlit
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Tow nalyis (Coueehnt dwa bad on taws)963ervah n dCar
a o a)

F 2/0/23 &sehom-4 Ch Com 61 7,8 F AL, 1)

Go- Kvoeh, Luddenin Jnkeiuiea Technigue:(9iz)

Aduankafes obkevvahon
inkentecd beh ayoe
th e l bekeutoux not he

fhan- emando9 8elth've pevcphn pees)


7n9ydeyY th ovcm tu Belushive ferabhn( Telearcher has)

tthvehzao tnapudabi onuoya to educe h)


DbsaYve th
Menmnn os it R)

Conuukive Kekunch descrphve


-) Cou8a

i dekemanmny tRu Ka Coe aon

Dex nphe Rsevsch


uho I Ymo TG? Bexaphor yw rodu?
Bhopkng euhCuhy m?

Cro&3
Beth m a Semgihdana deda is Cltred malhpt bimt5. Comunr Bohialh
Rasvy eury Marky

olut ed a
SnaTm abie
NCu
tHous to pra a bMud?

w z w1r fuiling to lo) egKmahan: d 0 1

Mo dels
9ndiset *ni
Gobrs-haanges
Chma Medtls C cpm) ( Conjrint Analy*5)
0iscreke

Modt
Vau senpo nte eni hur
mly y guoSh oms ane ash
he gm ho Cheus fo ulN o
a t uct v cloes a pmdut

to to Gs bapun ?
does tons ocut hu
auft m
but hot 9ut uuef , On

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Serves 0S a
n'cu
Macd s e d at ß-3tafe
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based prain
nuay

CUmulohvU >eqmeg?
dm tho eshom obs
uilt a8 a pevenkpe

eondont
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wes foo dusp ea
w e uil
(vksehn

Louer Thseshrdd 40 ( tws chua qpeniva)


20 Too epenn'vo theap)
uphe
patn 160 Cheo+ +
frpeaie)
Srdi es hu

Too be +oo thuu ISO op himes min


3o
"Cmounding
dingxtranou Vanastes
Luws hum MB

Ri Sudhu Trock ey
nkemalrlemab Valiolety Validahom

nkem ul bmly uney


dtudend
/ mahfaiom tf damkl means a

8mth mus hot ww


Smuh ms benah'ual mobur because
wnes8

inmuramu ws
9n hu's
Kaue anvd

ttu
snokig ghrtpod beicuke of
Smaking
mabng Ceakahgn Progam
Ces8ah'
2hsomal validaN omn)
p rogia C(Acaurc o t e uut)
e8ult
lenxaligahim o tho
extRmal Validih
danuraligab ey

dehign
R 0, X02 u Rard amig ahm
C R O3 s

(Pse t* Pos test+ Conkv roup)

Benm-2.(1slo2/23)

Beleuhon no
MatuRohi q
Exraneus Cmouwdeng Variables

Vaidaty u spl - Sntenal 1. Matthin


xmal Randamigzrgn
ivw 8hndy euiminekeg th eeetthm

Can Ca
temal Vuich

auhvall
achally b qed to ohY 8ehioyg .
Snteu&g becau gl Sa
d'unalt

T9u apenmenval Jenign

R 0 X O2

CG 03
malthinp 4
OVeCme vauielly hu exp
9tauncdomuz aAm Nads to
zhould 6e mathed.
A tR bakground Va uiaes
Mokthn
Mabthing
mannquin,
( Alv 8y mannequnß4 huo stme exupt
whkn tocahon, z e tohah ek t mabhuhf )

(Sndb Tros, naUs dmuey, old dma kuel,

Rou-migoh. Jh oLRB a8nmuin


8hndol kave equul thanr 8ebing 8elacked t
pathupak
AdueshsemB

Somh mb8 ' bhdud


+ Plaebo purpp
(s due to
hchm + hot exhl
nancd Asrehut3; ukuv thu Yenhon

test
RRod emvze
C R and
dm'+ dusunsu pseha
dxatk dive to uxhams.
pivay exp, hot teluing t¬w ¥r.

debwang
isdaimaY a l l
C h IS: veshmaiye De ign
Demm

D&peuy thu 9nformahigm nveded


4abulote
your ndiys
alueys
8lveB
Stuthe in a uulyth
my ohjeih v
lping in oheun
nteruiuirg method

th Knghy qus h
on3
cm/lux
tkuw oA Cam ask
a)9 P
Yes /No

Crten
nelsidua Queshg
nere&3a
uayg ug h o
uh qU
wra
Toy4 last atal, dm'+ask
ausahu
ehe mt
A n
uash one)
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bavs uhd ush Om cuund
9dauhl
&hs)
a
cceRones

R nwalungn to n uey
a) CRunga thnk abot . Tefndea
quosherv ( Fot Mav 4 Wmun

tun chesaut Rea)

8fuchre

choon wa
9uShn8
een
Sm all &cal

see8hy Fxhng Ov
beshan 8( 21l02/23)

ushomnaurOa
Overome
Can thu 9sorm clent uemembex
+elbscpiny
L Rduce thei ti uspndaodft (qive a chuck ut)
L 3 ankt hve Snkoamahorv CPrwcdr
CatgoviesTezban)(g inumu, de)
CAoong ueRh o &tuiure

open dtd que shvon 8


an8t Puhwad
8 cal
Btuchered M4 ihotom93

to make are bondunt î8 YRuelag)

(vicheoMinj 9esh0m
OC6haufro 3e Ydinau Td
Ugug ""unamhiguou" md Trndians shnld
Aund aaun qughans (8. doyow think
buymaClwu produt, camunin egn 3dldhes

temu n thu osdeY 9ushm


nv the ahd
7 nuw tunn.al yoau, Aut ditht quwshams

Genura
rhni
debra, test om Lott L behlu

SPSS
Enhinical Analyng fvanaer Bvand Aagaly
1) Brone oyaly h hwed hast8sJatio Commutmet)
Ps, oyel 9
PS(Pescauved Saruic Guod
Bcaling 4MaRunem eu
Scuim 8 Otn exeh n9n

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ONominal
on 9 hjad.
irdicateates a ahve 9ih
an
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ordey t descrnph'om

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ut emu no')
m a Stal 4o s, Rou 8ahahed ave y0m

RaheRaho J h s has a ind ogi

onin) + ( aanu) + (ovcua) + (Acscniphm)

Scalu na Teuhniue8 (Gu


L-
Non -Cmbonh ve
Cmutac)
Cmpeve
Pounel Rak Conhnugn8 emamt
Cm akau A0t &wlu &culu
bum

Lompont ( Aaina Cmpen 39n) Gnn unk


Ihen thexe 1s a dPuut Cmpamks
t ven (muwreel gn Come Bcl
6 ohjuta ( Nen mtro hropeshk
Gru thig maakuied goin8a Kiext(Rumn sel ( gn 8 culu 06S
&Cu
xoduu t lahve tesvm5

Rank Oxduy: Mulhihu obju emunht lnsahal 6-ps1Y ahels


Manksd ln a t n ( Cinnt /tralyms e sa.+f uiyusaad, gasd | had
s dgnu
9tahu icul AThus
Conslant dum
heutral pint
sa@n vlk 3,-2,-1, Sund , 2,3)
Yak
NoRy
n d in 08
ue 8A quld not
8 6Qygnd 7-int cda
alanud &Cul that hove

Aunbalanad doem Aau a 7outra ohhon

8esnm 2(23/o2/23)
addig hase it Rhld be s calu olu co f he
Tyans/om 4 daka

added (SP)

indshandaudet Sanmblt e s t Paied Saunle Test

Codin le dihng leanug

in
SPSS S 9 ha ay huhn value kinlykeaue t
msniy Val
Slwk h uith 94 or 8mthrg

Frequanti ts
ArpaDasenhve Sharhshcs9
Camb one means m-8amh T-te0

s EU,not anunc
Kune's us Uomapana P= 0 05

P0:0s gV
(V, &qual ibn'aa)
a&unbquul
Voiahus ane ho e u a

8enonm 10 (25/o2l2 3) (qust_4chre) (KejuRh Tul)

*Jata Oriven MaykeinoJeumgnk

o6elakshorm Atalyans
nva Analy nbRefamon Andy&n3
lebendst nre)
Jheve 18a dahned

Fautrs Analy n8 J k 6ehnncl behouauY


s p Pap

okes roalh-ColunLon ed
h e Tepame o Canamer und be hmud an crm fas-t
P
Sahon l (os/*3/21)

SsS
To analye u afch s selaskvs oyalty pogxarnm
Prlam
Quskms loyally

lerceivad Val Progranme


PuP
PL Pog2am nyaly BLBrard koyalky , St78fre kyalh,

6 ) (bahavn aly
) (ahdielih)

a% wa
Hohi+&, Couwan, kouk o chaice oha daukri

Auliahnli(Au tkems hnng togelta)


has ud +) ue ara
&alud km8 uhn 8muond
2upborer wuRe
Cambask "
adphr 4 (To chwh reliahikthy ue u

CTmb auk 60-9-60 (is atuabtd)


test udr ur-anakgis
We can also do reltbh

drechicm
Coelahan baniul discvihes
Scuten ?4 Shous dhyetin da
Coolahm. ( Voy 3v
hen Bmg
Rhetpe
auh fo Peargerm Cogcha fet).
thue t Ahas Anar Tlahènkhp}

9 dioa 18 kd Ren penman te, elke Por)


Coorelaian feoT&9
Chuuk N: 9 theya's Qy i g Valua
riahon blw Vay'abl3 (higr PL mme koyelky)
SOR uoyi in ony wa
(-G1 40 (-624)
0 : l s +o 0 29 (Bmall co rdah )
divn u)
(-0 4o 4)
0S f L (Rae covwelerm)
Coahiter oAteminaiom (R2):
(R= 0 s) (R=o 4 )
ONporhi R8 mborfan

Pasnal Corelonon Rlahon blu to -c tuo cgnunds Uan'ohlos


w e ort Cmh oliny ou 3T voviatu hin fonyoul Coxeoh m

Regre8n ah h H M
How uel S van'us a is abu to pdiit-A
tRen uinth U'omak is best preeltby 8 a brelikn, i?

at T vandhl an mtmi otMR aTe CmUa

Regderm
ti2ra c i l Rigvano erdur deuodel y t h e deuonthas)

L8iepui Ruren (Kish Jrclipendust


dolna by SPss

Ctiin
Chk
Co-3)
N Svay Co Ydonom, Moa Summe

SA Ca Fau we w sdy'u+ad

uore.

& 03 hun dod i8 nsk 8oa d.

tR btey Bighcan A0S


ANoUA (chuh Krad koyalhy)
haue Vamahlk8
uken you

aan 8 c r 2 mr
wr chuuk otAerenw
8o

aumm)
Me vonun t welw

#Senan 1204l03/23)

Tuo &ep clusten


-m eans clurtenn Owt tnkey-lusher olknte

o clutkenn On
nky-uu4kY
ol nte
are tyy
Jh Anp0A Roptrabe mkhiry
eau
mainv

O8tant cuslera

8ary)
9m'.
ey uull depend
Numb& o

( G3) C-I 4o +1)


oodn 4ESilhoueke muaure
6 Quuer me
Clme
alpowie 0t pood
yhr
mlka eluier i8 :3.
ereaa to

Donhu clach Poeu ttar tsian


Cughemuy query?
we deluke enhnet omrove
Rmoved htneA fe taniy lacdder charpe

pkod thu hes mean valutvom ect


we del chaTakemzahn
van'amu . ( C-3auare)
degoneal

+Tchek Telohn hlw two degone


meome
May Peu mok ? yes/no, Me qoab

neyza Desunhua Sahsno8 CYo mabs


Mecms woy QVo
Analyge Cmhae

blu two 8pe

Ci Vonahon nywihia)

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